As a way of self-assessing your current marketing efforts, we invite you to consider the following 20 questions.  If you are uncomfortable or in doubt about many of your answers, it may be time to re-examine your marketing strategy and look at making changes.

• Is your value proposition clearly defined?
• How well does your corporate image and messaging communicate your distinct value?
• How well does your corporate brand resonate with your customers and partners?
• Do you have a brand identity guide that promotes consistency in your corporate communications – internal and external?
• What are you doing to promote your company?
• What marketing materials do you currently have produced?
• Are you utilizing the most effective media to increase visibility?
• Are your marketing materials compelling and succinct?
• What tools does your sales staff have when calling on customers?
• Does your website communicate the value you bring to customers?
• Is it easy to navigate your website to find information?
• Does your website stand out from your competitors in a positive way?
• Is your corporate and product photography ‘stock’ or ‘unique’ to your company?
• Are your environmental and community efforts being promoted?
• Is your messaging reflected in trade articles written about your company?
• How does the quantity and quality of your media coverage compare with your main competitors?
• Are there any recent feature stories about your market segments in trade publications where you have not properly been covered?
• Are you exhibiting in the leading tradeshows within your industry?
• Is your tradeshow booth drawing your target customers?
• What are you providing to your potential customers to remember you?

Did you identify any areas you need to make a change?  Contact us to learn how we can help.