As plant-based diets and products continued to grow in popularity, Good Foods knew they needed to cut through the noise in order for their new line of plant-based dips to stand out. Our Public Relations team hit the ground running to capture the attention of national media editors to give these dips the love that they deserved.
Because editors receive thousands of emails per day, we anticipated the need to go beyond the typical media pitch to get these dips into their hands. We conducted research, built relationships and set up meetings in New York City for editors to sample the dips - knowing that once they got a taste, they would be hooked.
Through continuous pitching, media meetings and relationship building, our work throughout the year helped us to exceed both placement and impression goals for the Good Foods brand. Good Foods' line of plant-based dips were featured in top magazines such as Parents, Rachael Ray Every Day and EatingWell, which encouraged shoppers to seek out the products in-store.