Marketers in the fresh produce industry are often faced with similar challenges. We launched ‘Marketing Matters’ to create a space for us to come together and gain context and confidence as we continue to proliferate and protect the brands that we serve.
Influencer management can seem like quite the daunting task to someone unfamiliar with the “how,” “what,” and “why” that goes along with this tactic. We know that partnering with influencers comes with pros and cons, depending on the approach. Learn more about our approach and insider tips.
PMA Fresh Summit is moving to a virtual event for the first time ever. Whether you're all in or still undecided, let's discuss the opportunities and challenges of navigating this show.
While marketing has become more prevalent in fresh produce companies, many decision makers still do not understand the value of marketing or how it strengthens a company's position with both trade and consumer audiences. We will discuss the resources truly needed to build a successful marketing program and how we should be looking at marketing as a financial investment rather than an expense.
As marketers work to get smarter and provide even more value to their company’s sales efforts, there is still a breakdown in the collaboration and interdependence that sales and marketing teams thrive on. We will explore the ways that sales and marketing have traditionally operated and how that relationship must evolve to best serve the health and longevity of our businesses.