Marketers in the fresh produce industry are often faced with similar challenges. We launched ‘Marketing Matters’ to create a space for us to come together and gain context and confidence as we continue to proliferate and protect the brands that we serve. 

Upcoming Webinars

Registration is now open!Upcoming Marketing Matters 2021 Webinars

2021 Food Trends  - January 21st

Join the discussion as we share key trends for the new year around fresh food, floral, and better-for-you beverages. Stay ahead of the curve and set your team up for success this new year as we explore up-and-coming consumer food trends that are gaining attention and driving purchases.

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Viva Fresh and SEPC: What You Need to Know  - February 11th

Wondering how best to prepare for the return of in-person events with Viva Fresh (Mar 26-27, 2021) and SEPC (April 6-8, 2021) around the corner? We’ve got you covered! Join our discussion with guest speakers from TIPA and SEPC. Let's make these events our best ones yet. 

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How 2020 Has Changed Shopper Behaviors - February 25th

As we move into another year of unknowns, it’s important to reflect on the key marketing lessons we learned in 2020 about shopper behaviors. Join the discussion as we share key statistics and emerging insights and please invite your team.

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