Marketers in the fresh produce industry are often faced with similar challenges. We launched ‘Marketing Matters’ to create a space for us to come together and gain context and confidence as we continue to proliferate and protect the brands that we serve. 

Recent research suggests that Gen Z will drive substantial growth in the fresh produce department over the next five years. As this diverse group starts to come of age, marketers are beginning to set their sights on reaching and influencing this young generation – but don’t make the mistake of using the same marketing tactics that worked for millennialsGen Z has a unique way of seeing the world and different expectations of their favorite brands. Tune in to gain insights and ideas to help you prepare your marketing to reach future generations.

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The topic of diversity and inclusion are most familiar to many of us in a Human Resources context.  However, the importance of creating marketing content that is inclusive of a wider audience is more important than ever for a go-to-market strategy.  During this webinar we’ll take a look at data to help us better understand diversity amongst fresh produce shoppers in the U.S. and consider the marketing tactics we can implement as a result.

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It’s never too soon to start planning for a successful holiday season! During this webinar, the DMA team will share data about the impact that the holiday season can have on your marketing and will provide tips and inspiration to help you capitalize on a traffic driving, highly engaging and brand building holiday eating season.

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Previous Marketing Matters Webinars