Who does private label really benefit? Is it the grower? The retailer? Or only the consumer? Let’s get real and talk about it! During this webinar, Dan’l Mackey Almy will tackle this hefty subject and discuss the realities of private label vs. brands in fresh produce. You don’t want to miss out!

It’s never too soon to start planning for a successful holiday season! During this webinar, the DMA team will share data about the impact that the holiday season can have on your marketing and will provide tips and inspiration to help you capitalize on a traffic driving, highly engaging and brand building holiday eating season.

The topic of diversity and inclusion are most familiar to many of us in a Human Resources context.  However, the importance of creating marketing content that is inclusive of a wider audience is more important than ever for a go-to-market strategy.  During this webinar we’ll take a look at data to help us better understand diversity amongst fresh produce shoppers in the U.S. and consider the marketing tactics we can implement as a result.

Recent research suggests that Gen Z will drive substantial growth in the fresh produce department over the next five years. As this diverse group starts to come of age, marketers are beginning to set their sights on reaching and influencing this young generation – but don’t make the mistake of using the same marketing tactics that worked for millennials! Gen Z has a unique way of seeing the world and different expectations of their favorite brands. Tune in to gain insights and ideas to help you prepare your marketing to reach future generations.

National consumer media has long been considered the gateway to reaching the masses. The medium has a vast amount of channels to reach a variety of audiences. So what does this mean for fresh produce? We’ve had the opportunity to flex and strengthen our muscle with national consumer media over the past few years, and are here to share some tips as well as information and best practices we’ve found.

Are you a marketer who struggles with streamlining social media processes and making the most of your content? Do you feel like the ever changing landscape of social media is challenging to keep up with? Whether you’re a seasoned pro or new to the scene - we’re letting you in on some simple and next-level secrets to success!

Influencer management can seem like quite the daunting task to someone unfamiliar with the “how,” “what,” and “why” that goes along with this tactic. We know that partnering with influencers comes with pros and cons, depending on the approach. Learn more about our approach and insider tips.

Is your website an effective tool at telling your brand story in a clear and relatable way? Download this deck and watch the webinar recording to see how our team provides insights to inform all aspects of business and help you better connect with your customers and shoppers.

As we navigate another year of unknowns, it’s important to understand how shopper behaviors have shifted and changed. Download our Marketing Matters presentation "How 2020 Has Changed Shopper Behaviors" as we share key statistics and emerging insights to help elevate your marketing efforts this year.

Wondering how best to prepare for the return of in-person events with Viva Fresh (Mar 26-27, 2021) and SEPC (April 6-8, 2021) around the corner? We’ve got you covered! Join our discussion with guest speakers from TIPA and SEPC. Let's make these events our best ones yet.

Download this presentation and learn more about key trends for the new year around fresh food, floral, and better-for-you beverages. Stay ahead of the curve and set your team up for success this new year as we explore up-and-coming consumer food trends that are gaining attention and driving purchases! 

With so many unknowns ahead of us, it’s important to evaluate the marketing activities that worked in 2020, while anticipating what our consumer and trade audiences are expecting in 2021. Download this Marketing Matters deck now to learn more! 

During this discussion we share how fresh produce sales and marketing teams can work together to optimize performance, increase growth, and set fresh produce companies up for long-term success. Download this Marketing Matters deck now to learn more! 

Whether your marketing budget starts with the new year or your fiscal year is in motion, we are sharing strategies and recommendations to help grow your brand, drive loyalty, and best engage with your audiences. Download this Marketing Matters deck now to learn more!

It is time for decision makers to understand the importance that marketing plays in your company's success. The truth is, now is the time to embrace MORE marketing, not less, and we will need our leaders to support these efforts. Download this Marketing Matters deck now to learn more! 

PMA Fresh Summit will take place as a virtual event for the first time ever! Whether you're all in or still undecided, this presentation is designed to shed light on the ways your company can capitalize on this unique opportunity to create value for your business. 

Influencer management can seem like quite the daunting task to someone unfamiliar with the “how,” “what,” and “why” that goes along with this tactic. We know that partnering with influencers comes with pros and cons, depending on the approach. Learn more about our approach and insider tips.

Telling your brand story in a clear and concise way can be challenging. Fortunately, we are here to help provide insight and strategic thinking to get you started on the path towards building a compelling story that connects with your audience.

The social media landscape is known for changing at a rapid rate and this year has been no exception. Before you start planning for the fall and the ever popular holiday eating season, understand how the social media landscape is changing and optimize our recommendations for moving your marketing ahead.

Digital promotions are one of the most effective ways to build brand loyalty with shoppers while having the added benefit of creating a buzz-worthy story to share with your trade customers. Learn more and start planning your next promotion now with the help of this webinar! 

Learn the benefits of email marketing and how you can grow your customer and trade contacts through effective messaging, segmentation, engaging content - and more! 

During this “Fireside Chat,” one of our industry’s most empathetic and strategic minds will lead a conversation with marketers to discuss these challenges and communication strategies for approaching the sensitivities of our current environment.

In this Marketing Matters discussion we address the opportunities and challenges of virtual trade shows and key ways to prioritize your marketing budget over the next 60-90 days. Need virtual trade show support? Please click on the "Contact Us" page to reach out. 

Marketing Matters is an interactive webinar series focused on marketing fresh.  This presentation showcases the research conducted by DMA Solutions on how marketers should be leading their brand’s online activity during this challenging time.