Marketers in the fresh produce industry are often faced with similar challenges. We launched ‘Marketing Matters’ to create a space for us to come together and gain context and confidence as we continue to proliferate and protect the brands that we serve.
While marketing has become more prevalent in fresh produce companies, many decision makers still do not understand the value of marketing or how it strengthens a company's position with both trade and consumer audiences. We will discuss the resources truly needed to build a successful marketing program and how we should be looking at marketing as a financial investment rather than an expense.
Start the new year off right with a marketing budget that strategically helps you grow your brand, drive loyalty, and best engage with your audience. We will discuss tips for developing an effective marketing budget as we move into the new year.
As marketers work to get smarter and provide even more value to their company’s sales efforts, there is still a breakdown in the collaboration and interdependence that sales and marketing teams thrive on. We will explore the ways that sales and marketing have traditionally operated and how that relationship must evolve to best serve the health and longevity of our businesses.