Marketers in the fresh produce industry are often faced with similar challenges. We launched ‘Marketing Matters’ to create a space for us to come together and gain context and confidence as we continue to proliferate and protect the brands that we serve. 

Just when we thought we were out of the woods, this virus has thrown us another curveball. Between the question marks around the show and the insecurity around seeing an ROI, there are several things out of our control. So, let’s talk about what we can control! Join us (with your camera on) to talk through our current realities and strategically plan our marketing efforts during this time. We’re truly better together!

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Who does private label really benefit? Is it the grower? The retailer? Or only the consumer? Let’s get real and talk about it! During this webinar, Dan’l Mackey Almy will tackle this hefty subject and discuss the realities of private label vs. brands in fresh produce. You don’t want to miss out!

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Join us as we present how to strategically plan social media content for the new year. Our team will share the resources and tools we use to get the most out of our social media platforms, as well as practical tips to help you connect with your audience and grow your follower base during key moments throughout the year.

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Previous Marketing Matters Webinars