Brand Identity

More Logo Development
TdF Anniversary

Anniversary Logo

In 2014, The California Giant Foundation created the first-of-its-kind collaborative fresh produce industry cycling event benefiting the Salad Bars to Schools campaign. They requested a logo that showcased forward momentum while representing the fun nature of the event. This was a fun opportunity to stretch outside traditional produce branding with the icon styling but still strongly leans fresh with the color choices.

In 2018 the Tour de Fresh will celebrate its 5th year, so the latest logo version features a predominant banner to call out this exciting milestone.

DuPak 600x450-1

Company Rebrand

After nearly 15 years in business, DuPak Inc. was ready to refresh and modernize their brand to reflect an innovative company that serves a wide range of industries and packaging needs.

With the development of the new logo, came a detailed brand guide, new website presence, updated marketing materials, and coordinating business suite.


Summer Citrus 600x450

Product Rebrand

To begin positioning the brand for stronger consumer awareness and engagement when US citrus supplies are not in season, Summer Citrus from South Africa underwent a complete brand refresh including a name change, new logo and all new marketing assets.

The colors chosen coordinate with their primary product line of orange, easy peelers and grapefruit.  The script font choice aligns with current design trends and adds to the brand's relevance with modern consumers.




Dallas Fresh Food Assoc-1

New Association Logo

The Dallas Fresh Food Association was founded in 2017 to  elevate opportunities for careers in the fresh food industry to the local DFW area and provide an organized networking effort for all sectors of the fresh food industry including produce, dairy, and meats.  For this new organization, our creative direction was to develop a logo that elevated aesthetics of the Dallas skyline while also giving a nod to "fresh".



Product Rebrand

A well-respected California vegetable grower, Ippolito International wanted a brand refresh for their Queen Victoria product line that achieved a more modern, approachable logo design. 

Purple was selected as the predominate color for the Queen Victoria branding because it is traditionally associated with royalty.  The brand icon details are a simplistic yet sophisticated amalgamation of a crown and fresh produce item.


Fox Solutions

New Company Logo

The Fox Solutions logo was designed to align with sister company Fox Packaging's brand guidelines, while also being more reflective of their industry-leading equipment-based product line.

While creating a brand connection with the primary color palette, the fonts were chosen to reflect a more modern, industrial vibe.  The brand icon reflects a simple gear to signify the mechanical aspect of their products.


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