In a quickly evolving avocado market, brand messaging has become increasingly valuable to connect with consumers on the store shelf.
LGS Specialty Sales' branding goal was to develop a fresh, modern look for their Suavo Avocado brand that was festive but also positioned their avocados as a mainstream snack and ingredient item. With this new logo came a comprehensive brand color palette, font stylings, backgrounds and textures, and photography styles that shaped the creative for new packaging, sales collateral and digital assets.
Summer Citrus from South Africa was looking for a consumer-friendly logo refresh as the first step to launching a U.S. marketing campaign.
In assessing a new logo style and coordinating brand look and feel, we prepared this abbreviated brand style guide to show how the new brand aesthetic would be presented to both the trade and consumer target audience.
As a new website and brand aesthetic were underway, the Natural Delights team determined a logo refresh was in order.
The new logo shown here harkens back to the recognizable red, square shape on the previous design, but adds a new flare with a palm shadow that can be found throughout other branded assets. In addition, it was determined that the new Raised on Sunshine tagline would be added to a consumer version of the logo while a newly-introduced trade logo would take on a different style and retain the brand's growing location in the name.
After getting their start as a lime grower more than 60 years ago, Medrano Produce felt it was important to modernize their logo in a way that was more inclusive of their expanding products and services.
While still giving a nod to their history with limes, DMA created 6 original logo designs for the team to choose from. The winning design was unveiled with the grand opening of Medrano's new state-of-the-art warehouse.
LA & SF Specialty Produce established a reputation for excellence over 30+ years in Los Angeles and San Francisco. But as the business began to expand into additional markets, the company recognized the need for a new name and logo to usher in their next era of excellence. The company sought a name that would represent their values while not tying them to any one location and thus, the new name, Vesta, was born.
The name, along with the chosen logo design is meant to personify the company’s strength and passion for serving others. The bright colors in the flame burn brightly while the dark red color anchors the rest of the Vesta name to offer a sense of dependability to echo the company’s backstory.
DMA Solutions was happy to have the opportunity to help The Southeast Produce Council (SEPC), design a modernized logo to represent their growing association of members.
Looking for colorful options and font treatments that incorporated the values of the organization, DMA wanted to elevate the organization in a way that not only modernized the look, but established them as the brand, "SEPC". As members of the organization, we were honored to support the team in the development of their new identity.
Five Crowns Produce approached DMA Solutions to help them modernize their Majesty product branding. It was important to maintain a connection to the original logo through color as well as through the brand icon that reflects the 4th generation farming family’s core values.
Fairly quickly the Five Crowns team honed in on this particular logo concept that had several visual references to the original artwork but that conveyed the desired contemporary styling.
After nearly 15 years in business, DuPak Inc. was ready to refresh and modernize their brand to reflect an innovative company that serves a wide range of industries and packaging needs.
With the development of the new logo, came a detailed brand guide, new website presence, updated marketing materials, and coordinating business suite.
To begin positioning the brand for stronger consumer awareness and engagement when US citrus supplies are not in season, Summer Citrus from South Africa underwent a complete brand refresh including a name change, new logo and all new marketing assets.
The colors chosen coordinate with their primary product line of orange, easy peelers and grapefruit. The script font choice aligns with current design trends and adds to the brand's relevance with modern consumers.
A well-respected California vegetable grower, Ippolito International wanted a brand refresh for their Queen Victoria product line that achieved a more modern, approachable logo design.
Purple was selected as the predominate color for the Queen Victoria branding because it is traditionally associated with royalty. The brand icon details are a simplistic yet sophisticated amalgamation of a crown and fresh produce item.
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