In 2016, our goal for Summer Citrus from South Africa was to help them launch a new logo and website as well as new corporate brand assets.
The following year, we turned our focus toward creating a strong in-store brand experience with all new packaging and merchandising displays that would deliver a cohesive brand experience for shoppers. Using the colors and styling defined during the brand development process, Summer Citrus' new line of citrus bags and merchandising bins coordinate with the brand's website design as well as visual content on their social media platforms.
In alignment with their 2020 rebrand and new Raised on Sunshine messaging, Natural Delights wanted a shipper design that embodied their updated brand aesthetic and could be used with their full line of fresh Medjool date products.
The shipper features powerful field imagery, recipe photography to inspire consumption, and a dynamic QR code that links to the brand's latest consumer marketing initiative.
Earth Fare approached Natural Delights about creating label artwork for their private label products.
Using their brand guide, DMA Solutions designed labels to meet the required specifications while showcasing the superior quality and distinct characteristics and origin of Natural Delights' Medjool dates.
Christopher Ranch sought a packaging update to help them better communicate and hone in on their values as a California-based, family-owned farm. The company wanted to stand out on the store shelf with consumers looking to purchase garlic grown in the USA, so they approached DMA Solutions to help bring their vision to life.
The new design needed to include elements from the previous packaging that consumers already recognize on the shelf, including the use of black bags for conventional products and white bags for organic products, while adding elements to visually communicate that their garlic is 100% packaged and grown in California. Christopher Ranch’s newly updated packaging includes more modernized lines and font treatments while using subtle patriotic imagery and messaging to help consumers better connect with the brand.
While the vintage aesthetic of Darling Clementines, one of the first Clementine brands to enter the U.S. market in 1991, was well recognized, LGS Specialty Sales wanted to create a new level of brand relevance and trust that lead to a decision to create a new, contemporary look for all product lines. The DMA Solutions Team had the opportunity to bring to life their vision for a fun and youthful aesthetic which appeals to today’s savvy and informed shopper while still communicating the brand’s longtime commitment to quality and consistency. From logo creation to packaging design, DMA helped LGS make a seamless transition to their new look.
Mission Produce realized the opportunity to meet a consumer need with a smaller, single serve sized avocado. To bring this new size of Mission avocados to market and make them easily identifiable on the store shelf, Mission Produce opted for a unique brand name and style for this particular product line.
Looking at packaging trends in the avocado category as well as branding trends across fresh produce, we developed a design aesthetic that emphasized the product with fun imagery and fonts as well as a green color palette.
Following the launch of the new Queen Victoria brand, the next step was to roll out the revamped design style and color palette to the brand's bulk cartons and packaged product line.
A two color design was developed for the boxes to minimize the cost of color printing on corrugate. Two big goals for the bag designs were a large product window and helpful cooking icons to guide the shopper with meal solutions.
Potandon Produce's new line of specialty potatoes needed a unique packaging design that reflected the stand-out qualities of the potatoes themselves.
Aptly named to match the eye-catching coloring of each new potato variety, the Klondike Bordeaux™ and Klondike Royale™ packaging was also color-coordinated to emphasize each potato's unique color attributes. With target audiences defined as millennials and flavor seeking consumers, the bag designs reflect a classy, minimalist styling that further elevated the character and quality of the products.
Whether you're introducing a new product or breathing some fresh life into an existing brand, we can help.Contact Us