With the celery juice trend quickly rising among healthy eaters and juicing fans, Duda Farm Fresh Foods was eager to bring the Dandy® brand to the forefront of these conversations in the media. We decided to send personalized mailers to the media, industry leaders and influencers to generate buzz around National Celery Month. Our media mailers were stocked with branded, unique goodies and other celery-related items to position Dandy® as a premier brand and celery grower. The recipients were encouraged to share the package on social media to encourage viewers to purchase Dandy® celery. As more consumers are purchasing celery for juicing purposes or healthy eating, we aimed to elevate Dandy® to a top-of-mind brand, which we believe the media mailers achieved.