More Videos

Creating Live Engagement Through a Facebook Video Series

Natural Delights’ winter campaign theme centered on the brand's relevance in naturally sweetened holiday treats and side dishes. To maximize social media reach and create a unique engagement opportunity for the brand, we partnered with registered dietician, Amy Goodson, for a 6 week Facebook Live series.

Each week Amy introduced a new recipe theme and shared how to incorporate Medjool dates into holiday dishes. Themes ranged from Naturally Sweet Snacking and Sweet Holiday Brunches to Holiday Sugar Swaps and Sweet Holiday Hacks. Following each Live, the videos were saved in the video library for future linking and viewing. The Facebook Live series garnered almost 22,000 views.

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Evolving Your Social Media Presence

As Reel style video content takes over social media platforms, we weren’t going to let our clients miss out! 

We began taking short form videos that elevate both the easy snack-ability of Natural Delights Medjool Dates and provide recipe inspiration by showing shoppers how dates can be used in their everyday life.


Adapting To An Increasing Video-Sharing World

As social media platforms continue to move toward video sharing sites, we didn’t want to be left behind. 

We began creating more short-form video content to include on Ocean Mist Farm’s social media platforms. We shot lifestyle videos like how to prepare artichokes, creating different recipes and showing off the brand’s product. Utilizing Instagram Reels and the visibility opportunity on this platform, we saw great results including higher engagement, impressions and video views.


Sponsor Video

As a sponsor of the Women's Fresh Perspectives Breakfast at Fresh Summit 2020, Renaissance Food Group and Calavo needed a video that expressed how much the company values and supports the women who work in various roles throughout the business from quality control to packing, shipping and marketing their products.

DMA Solutions worked with the RFG team to identify photography that aligned with the goal of the video, drafted a script that spoke the heart of the company, and produced the final video product.

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Intro Video for Tradeshow

In support of California Giant's participation as an exhibitor in the 2020 United Fresh Virtual Expo, DMA Solutions created a new video for each day of the show.

Leveraging four unique videos enabled Cal Giant to tell more of their story throughout the show. The Day 1 video shown here utilized photography of California Giant's berry fields and offered a quick overview of the company's history, growth, and growing process in a simple 40 second clip.

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Natural Delights Popsicles

Driven by the popsicle trend on social media, a "tasty-style" video was created for promoting Natural Delights Medjool Dates as a healthy and delicious sugar substitute for decadent treats.

This video was part of a larger digital strategy to provide resources across the brand's website and social media pages. With videos like this one, as well as downloadable guides from registered dietitians, as well as other recipe ideas where processed sugars were replaced with Medjool Dates, the brand became a go-to source for education and inspiration. 

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Winter Sweetz Video

Recipe Video

In support of Winter Sweetz' newly launched brand identity, we helped produce several 1-minute recipe videos for their website and social media platforms to showcase the versatility of grapefruit in seasonal recipes like this healthy New Year's breakfast smoothie bowl.

Newly re-branded the year prior, these videos not only showcased the various ways to incorporate grapefruit into recipes, but also served as an education tool for showing the proper way to segment a Winter Sweetz grapefruit for the sweetest flavor. 

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Ocean Mist Spinach Artichoke Dip

Recipe Video

To help Ocean Mist Farms share with consumers a simple approach to cooking an artichoke, we developed a "tasty-style" video with step-by-step instructions for Fresh Spinach and Artichoke dip.

The video is one piece of a larger content marketing strategy to actively provide helpful and relevant content to shoppers via Ocean Mist's website, on their social media platforms and through email marketing campaigns.

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Engage your audience with video!

Let's discuss how you can share your recipes, tell your story and build brand engagement with video content. 

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