Reaching Gen Z: Realities and Expectations for Fresh Produce Marketers

Rarely is there a forum for marketers to convene and share our thoughts.
We aim to change that with Marketing Matters.

Recent research suggests that Gen. Z will drive substantial growth in the fresh produce department over the next five years. As this diverse group starts to come of age, marketers are beginning to set their sights on reaching and influencing this young generation – but don’t make the mistake of using the same marketing tactics that worked for millennialsGen. Z has a unique way of seeing the world and different expectations of their favorite brands. Tune in to gain insights and ideas to help you prepare your marketing to reach future generations.

Fill out the form now to download the Marketing Matters presentation and watch the recording.