In this edition of 'Stats that Prove' you will learn more about the power, impact and importance of Generation Z and how they will shape your marketing efforts. We emphasize that this generation must be understood in a different way than their predecessor the Millennials. DMA Solutions provides statistics that will help understand Gen Z's story. Who is Gen Z? How do they choose to spend their time and money? What they are looking for when making purchases? Let these stats help to acquaint you with the next generation of buyers and guide your marketing efforts.
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