When planning for the new year, it’s important to take inventory of both your business and your marketing performance. Put simply, knowing where your company and brand are winning helps illuminate the impact of your team’s efforts, and when reported to leadership, this data certainly helps to position you for further growth in the future.
At DMA Solutions, our internal marketing team presents an annual recap to our CEO, Dan’l Mackey Almy. When we do, we are sure to point out not only the wins our team has worked hard to accomplish, but also the best of what our collective efforts have produced on behalf of our clients.
As we prepare our own plan for 2020, we’d like to share 19 marketing wins from 2019—comprised of marketing milestones pulled from client and DMA initiatives—that we believe will tee us all up for creating more marketing magic in the year to come.
2019 Marketing Wins
Team Milestones1. Celebrated our 15th year anniversary serving this industry.
3. Four DMA team members bought a new home! We feel privileged to work in an industry like fresh that is so close-knit, caring, and community-driven, and there’s no better place to celebrate that than with our own team.
DMA Brand Wins4. DMA Solutions hosted approximately 3,000 website visits per month to our own site, a healthy rate for a B2B service company.
- FreshStart Conference - January
- Brand Storm - February
- Southern Exposure - March
- Cherry Bombe - April
- CPMA Convention & Tradeshow - May
- United Fresh Convention & Expo - June
- PMA Foodservice Conference & Expo - July
- Southern Innovations - September
- Dale Carnegie Leadership Training - October
- Fresh Summit Conference & Expo - October
- StoryBrand - December
- The New York Produce Show & Conference - December
Marketing Wins for Fresh Produce Brands12. Our team of marketers managed 1.3M social media community members, a number that continues to grow daily thanks to strategic planning and execution on behalf of our clients.
- Real Simple
- Venture Beat
- Parents Magazine
- Family Circle
- Eating Well
- Rachael Ray Every Day
- Health Magazine
- Men’s Health
- Taste of Home
- Eat This, Not That
- The Kitchn
- The Healthy
- MSN Food and Drink
- Cooking Light
- USA Today
To those of you who trusted our team in 2019 to help elevate your brand—whether with a project or as a more long-term partnership—we are grateful. Marketing is hard, and not because it is “rocket science,” so to speak, but because it is a moving target with changes happening on a daily basis. And let’s face it: fresh produce marketing can be particularly difficult given that there are still many people who don’t understand, say, the value of an engagement or a media placement in a major publication.
DMA Solutions exists for the marketers who find value in those measurements, which is where the hard work occurs. In 2020, we will continue to work on behalf of the marketers taking the “road less traveled by,” the path that requires the dedication of time and resources to make a difference, elevate demand and sell more fresh fruit and vegetables. It won’t be easy but it will result in wins in 2020 and beyond. If you’re ready to follow that harder path, contact us. We are ready to win with you!
The DMA Solutions Team