2017 Marketing Game-changers: 5 Projects Starting Under $5,000

budget_POST.pngWe know that budgeting for the New Year puts many marketers in the fetal position. We get it! But hear us out: consider working with an agency on these highly effective projects to turn the dial up on your marketing this year. DMA Solutions offers several services to help fresh produce marketers tackle problems without breaking the budget. In fact, each one of the services listed below is priced starting at $5,000 or less. Let’s explore further.

Media Outreach

Whether you have new products or not, every company within the industry has the opportunity to create a media outreach plan that allows for consistent communication about their brand. So why aren’t more brands doing it themselves? Because it takes time to plan, as well as trusted relationships to stand out in the earned media space – something DMA has worked years to earn. We’re happy to customize a media outreach plan for your brand, based on your unique goals – whether that’s more attention within the industry, or in the consumer media space. And without the added cost of placement fees, this is a very cost-effective PR project to start with.

Website Assessment

If you’re ready for a new or upgraded website but don’t know where to start, a Website Assessment is an affordable way to identify what’s working and what’s not, in order to save money in the long-run. Our marketing experts will provide you with a detailed report, including which pages perform best, opportunities for design upgrades, and content suggestions based on brand goals. In the end, an assessment of your current website will likely save thousands of dollars in design and content tweaks since you will have a clear direction to move forward once it’s time for you to build your new site. 

Influencer Partnerships

One of the most effective content planning strategies is to partner with influencers, especially bloggers and social media influencers, who have a qualified audience that listens to them. Not only are partnerships affordable, but they give you branded content to share on social media, as well as trusted third-party credibility. Not to mention, major media outlets continue to use bloggers and social media influencers as content curators for their stories – some of our most successful earned media has been the result of an influencer partnership!

Social Media Assessment

It’s been said by marketing experts all across the world – if you’re not maximizing social media to fully reach your target audiences, then you’re missing out on major sales opportunities. But if you’re like many of the brands we talk to, it’s overwhelming to consider the time and resources necessary to effectively build and maintain social media communities. That’s why our social media experts offer a Social Media Assessment to brands that need help identifying opportunities and next steps for their social platforms, as well as suggested content for those platforms to get started in the right direction.

Branding Guide

Branding is so much more than an updated logo and some fonts – it’s the entire look and feel of the brand. We see so many fresh produce brands that are inconsistently represented across all aspects of their brand identity, which consists of colors, fonts, a “lexicon,” photography styles, your website, social media networks, and printed materials. Our creative team can present your company with a brand guide to help you create a new or re-vamped brand approach across all platforms.

Are you inspired yet? We hope so! We’re currently offering a free consultation with the DMA Solutions team to help you determine if any of these projects are right for you. Fill out the form here and we’ll be in touch to support your marketing efforts in 2017.