3 Fresh Summit Sessions Marketers Should Attend

educationsession_postWhether your company just started attending Fresh Summit recently or you have been attending for as long as you can remember, you probably attend to obtain new business contacts and opportunities. I don’t know about any of you, but I’ve been guilty of putting a laser focus on this objective at events at the cost of other opportunities that may be available – like education. Attending an event with the goal to learn and grow isn’t always top of mind, particularly when developing new business and making connections are priority. Yet professional growth and development are a few of best things that can come out of events like Fresh Summit. This year, there are several outstanding educational sessions and workshops available to fresh produce marketers. Here are our top picks to attend for those of you looking to come home with inspiration and actionable learnings to make your company’s marketing better.

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy World
Gary Vaynerchuk, Co-Founder & CEO, VaynerMedia
Sunday, October 19 – 7:45 a.m. – 9:45 a.m.

Produce marketers should get excited: Gary Vaynerchuk is a social media and branding expert with a background in wine. (Okay – we’re REALLY excited!) He’s coming to Fresh Summit to talk to produce marketers about content and context and why these elements are essential to your digital marketing activities today. Make sure not to have too much fun Saturday night, because this is a MUST hit session for marketers – get ready to learn how to tailor your content for different social media platforms and become more mobile (and in turn, consumer) friendly.

Competitive Marketing in the Digital Age
Dan’l Mackey Almy, President and CEO, DMA Solutions
Megan Zweig, Strategic Marketing Director, DMA Solutions
Mackenzie Michel, Account Manager, DMA Solutions
Friday, October 17 – 8:45 a.m. – 10:15 a.m.

Okay – we aren’t trying to toot our own horns here, but we’re incredibly honored to be a part of the educational workshop series at this year’s event. If you are a fresh produce marketer involved in digital marketing or consumer marketing at all and you want practical advice for how to be BETTER, this is going to be the session for you. Come hear Dan’l’s inspiring call-to-action for fresh produce marketers and then hear my and Megan’s tactical advice on how we believe produce marketers can make a difference at the food marketing table.

How Will Generation Z Change the Face of Demand?
Alison Theureau, Industry Consultant
Pamela Naumes, Senior Director, Brand Engagement, Bolthouse Farms, Inc.
Friday, October 17 – 2:35 p.m. – 4:05 p.m.

Wait – generation Z is still comprised of children, right? Yes – this is the youngest generation after millennials, being born around the mid-2000s. But those of you who have been working in marketing for a while may remember how quickly millennials came onto the scene and began to change things for marketers. If we can learn anything from this, it’s that wise fresh produce marketers are already thinking about and taking steps to cement their brands and products into the minds of the youngest generation. We recommend attending this session to get a leg up on what’s on the horizon in terms of being able to delight and please generation Z.

These are just 3 sessions that we are for sure going to hit – but there are several other amazing sessions on the schedule, particularly the Global Connections Workshop lineup! We recommend that you take a look at all of the sessions and workshops and consider visiting a few that are the most relevant to you. Come home from Anaheim this year having done more than just make connections – come home having learned something actionable too!

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