Happy Halloween from DMA Solutions! In honor of the spookiest day of the year, we wanted to showcase marketing stats that keep us up at night pondering the potential for great marketing. But don’t hide under the covers – these “spooky” stats are trick-free, and the treat comes with the opportunities each provides. We hope that you use these numbers to fuel your marketing in 2016 to be the best it can be!
- 61% of B2B marketers rate webinars as the most effective content marketing tactic (Content Marketing Institute and Marketing Profs)
- 78% of Internet users conduct product research online. (Hubspot)
- 90% of info transmitted to the brain is visual & 40% of people respond better to visual info over plain text (Business2Community)
- 94% of the links search users click on are organic, not paid (eConsultancy)
- 78% of CMOs think custom content (articles, white papers, blogs, etc.) is the future of marketing (Demand Metric)
- Landing pages that included videos see an 86% increase in conversions (Social Media Today)
- 46% of people read blogs more than once a day (HubSpot Science of Blogging 2010)
- Companies that blog get 55% more web traffic. (Hubspot)
- B2B companies that blog generate 67% more leads than those that don’t (Marketing Profs)
- 80.8% of email users report reading email on mobile devices (HubSpot)
- 83% of marketers indicate that social media is important for their business (Social Media Examiner)
- Consumers are 4.1% more likely to engage with brands on Instagram than on Facebook and Twitter (Forrester Research)
- 11% of Pinterest pins are in the Food & Drink category (Wishpond)
- 57% of all Pinterest users have interacted with food-related content (Wishpond)
- 93% of active Pinners report that they use the platform to plan purchases and 87% say they have bought something because of Pinterest (Millward Brown Digital)
- There are over 30 billion pins collected on Pinterest, and the app has released functionality to make the search tool smarter (Pinterest)
- 38% of LinkedIn visits are made via mobile devices (Adobe)
- 4.5 billion Facebook Likes are generated daily as of May 2013 which is a 67 percent increase August 2012 (Zephoria)
- Highest Facebook traffic occurs mid-week between 1 to 3 pm (Search Engine Watch)
- There are now more than 2 million active advertisers on Facebook (Facebook)
- 42% of Twitter users learn about products and services via Twitter. 41% provide opinions about products/services and 19% seek customer support (Social Media Today)
- Though not a statistic necessarily, it’s important to note that tweets are currently limited to 140 characters, but Twitter is making plans to remove this character limit (USA Today)
- 60% of 50 to 60 year olds are active on social media (JeffBullas.Com)
- Articles with images get 94% more views (Content+ 2013)
- 57% of Instagram users access the site every day (PewResearch)
- US mobile marketing will generate $400 billion by 2015, compared to just $139 billion in 2012 (WebDAM)
- 60% of the sales/buyer journey is complete before prospects ever reach out to the company, business or vendor (CEB)
- 9 in 10 organizations market with content (Content Marketing Institute)
- Mobile devices now make up the majority of email opens at 51%. (Source: Litmus)
- 90% of consumers find custom content useful (TMG Custom Media)
- 24% of companies aren’t optimizing their email creative for mobile viewers in any way. (Source: Experian)
- 92% of all marketers indicated that their social media efforts have generated more exposure for their businesses (Social Media Examiner)
- In 2014, 39% of B2B buyers identified that they share infographics on social media frequently. (Demand Gen Report)
- In a recent study 86% of buyers expressed some level of desire to access interactive/visual content on demand (Demand Gen Report)
- 60 percent of Internet access is made on a mobile device (Search Engine Watch)
Whether you’re a ghost, a ghoul or a goblin this Halloween, these digital marketing stats are sure to spook you with the awesome possibilities for 2016!
