We know that many fresh produce brands question the importance of being on social media since the path to purchase through Facebook, Twitter, Instagram, and Pinterest is so challenging to prove without ecommerce. But what if we told you that by simply being present on social media you are already attracting potential buyers? Here are several ways that your social media presence contributes to driving sales for your brand:
It provides information- If a consumer notices your brand in a store and considers purchasing your product, they will want an answer to any question that they might have before doing so. Non-GMO? Organic? Family-owned? By having a social media profile that consumers can quickly access, they’ll get their answers right away and be more inclined to make their decision to purchase.
Keep up with the competition- Are your competitors on social media? Their social presence alone can help lead more consumers their way, the same way that this can happen for you. The more that people see brands on social platforms, the more brand awareness that is created. By having a presence, not just in stores but also online, you are increasing your potential exposure and credibility.
It offers tools to build your digital presence- SEO is one of the easiest ways to stand out in searches. By having social media platforms packed full of content, you will be ready to go in this area. From keywords to hashtags, create more chances for potential consumers to notice your brand when searching online.
Join the club- Let’s get real, anybody who is anybody is on social media in some way, shape, or form. In 2017, 81 percent of U.S. Americans had a social media profile. With a glance at that number, is there any reason to not have your brand be a part of such a large audience?
Ultimately, the choice is up to your company, but knowing the potential that a social presence holds for your brand, it is certainly something to consider. Need more concrete proof that social media will be valuable for you? Take a look at these stats that prove the value of social media.
Ready to get started? Reach out to us for a free social media consultation!