Are you sharing the same old content day after day, with an audience that is far less than impressed? It’s time to switch things up on your social media platforms. We’ve outlined five effective content types you can share in 2016 to increase engagement and optimize your social media efforts.
- Photos: Everyone knows a picture is worth 1,000 words. Humans are visual creature and used the right way, photos can elevate your brand and increase engagement. Build a relationship with your audience by sharing casual photos that they can relate to or wow them with your photography skills.
- Infographics: With a whopping 65% of the population classified as visual learners, infographics are an extremely effective way to share content. These poster-like images help consumers visualize data and make learning fun and easy. By adding illustrations, your audience will be able to process and remember a higher percentage of your content, too.
- Video: There’s a reason YouTube has over one billion users and earned an estimated $4 billion of revenue in 2014. People LOVE watching videos. Cat videos, TED talks, how-to videos, you name it! This type of content is constantly being shared on social media and the entertainment value is through the roof. Transform some of your content into video and watch your engagement grow.
- Recipe Books: Consumers are continuously looking for tasty, new ways to eat fresh produce. Sharing a recipe book, full of innovative recipes, dinner party ideas, and cooking tips, is a great way to provide useful content for your audience.
- Blog: We’ve said it before and we’ll say it again, if you want to be a relevant and successful marketer in the fresh produce space, you need to have a blog. Not only do blogs help you create shareable content, but they increase engagement and drive traffic to your website. Plus, blogging sets you up as an authority who provides helpful information to your audience.
Don’t share the same boring content, day after day. Enhance your social media efforts and try something new. If the idea of producing these types of content leaves you feeling overwhelmed, we’ve been there and we can help! Consider a Social Media Assessment with our team of experts to identify next steps to get you started.
