5 Reasons We’re Looking Forward to CPMA 2018

We’re always excited and looking for a reason to visit our friendly neighbors to the north, so after our fantastic experience at the Canadian Produce Marketing Association Convention & Expo last year, we just knew we had to make the trip again in 2018.

 
Here are a few of the reasons we’re incredibly excited to attend the show and get a taste of the Canadian west coast:

  1. It’s in Vancouver 

Admittedly, we are HUGE fans of Toronto after visiting last year, but we’re just as excited to visit this west coast gem.  Vancouver is a beautiful city. Dramatic views of the water and mountains accompanied by a cosmopolitan city skyline are hard to beat when traveling for business. The most incredible cities are those that offer the best of nature and without sacrificing urban conveniences and marvels.

  1. We love parties in unique venues, and the Opening Party at TELUS World of Science is just the ticket

It’s no secret that we love parties (after all, this business was built at happy hour), so it’s not a surprise that we’re looking forward to the Chair’s Welcome Reception at such a fun and interesting locale! We’re big fans of museums and the TELUS World of Science has a lot to offer. You may even find us arriving early and catching a show at the OMNIMAX—America’s Music Journey

  1. We’re eager to meet rising talent

Nurturing talent within the fresh produce industry only comes second to our love for marketing fresh produce—which is why we can’t wait to meet the participants of the Passion for Produce program as well as students of the Career Pathways Program. The Passion for Produce program is new to us, and we’re excited to learn more about this effort to educate and elevate rising talent.

  1. Last year’s New Product Showcase blew us away – so we can’t wait to see what’s hot this year!

We’re not kidding when we say last year’s CPMA New Product Showcase was one of the best that we’d ever seen (and believe us, we’ve seen more than we can count). With the bar set extremely high, we’re eager to discover new and innovative products at the 2018 event. Getting a peek at the inventive, original, and creative products that our industry is producing to elevate fresh produce consumption is one of our favorite aspects of a tradeshow.

  1. Our Canadian friends can sure throw a party!

You may be starting to notice a pattern…yes; we’re definitely looking forward to the After Party! We love that CPMA gives an opportunity for us to talk, joke, and catch up with industry colleagues in a relaxed and fun setting. And with experienced party hosts like SUNSET® in the mix, we know it’s going to be a good time!

  1. BONUS – Keeping our eyes out for marketing excellence.

From the New Product Showcase straight to the tradeshow floor, we will be on the lookout for examples of marketing excellence that we can share right here on The Core Blog upon our return from Vancouver.  Stay tuned for more!

To say that we’re excited would be an understatement.  If you aren’t attending this year’s CPMA, don’t worry!  Shortly after the show is over, we will share a new blog post featuring all of the cool things we experienced at the show in our What Blew Us Away post.

Looking to connect in Vancouver?  Reach out to Dan’l or Megan as they will be both attending or you can reach us at any time at info@dma-solutions.com.  We’d love to hear more about your marketing needs in 2018.

Safe travels!

The DMA Team