Are you ready for your marketing to go platinum? Or maybe you’re struggling to strike a chord with your audience? Or perhaps, you just need your marketing tuned up! We can keep going… we have musical marketing puns for days! But in all seriousness, with growing to-do lists and meeting-filled days, it’s easy to hit “autopilot” on marketing activities and let them coast by without a proper tune-up or refresh. With the holiday eating season upon us and the new year around the corner, we can’t afford to hit snooze right now. Keep reading to see if any of these signs ring true for you and your brand and let us know if we can help put a fresh spin on your marketing strategies for the new year.
Here Are 5 Signs That It’s Time For A Marketing Tune-Up
Your messaging isn’t clear
You may think your company messaging is clear… but is it actually? Does your website match how you describe your company in person? Does everyone in your company, from C-suite to hourly workers, understand the mission and direction of your company and are able to communicate that clearly and succinctly? This is an extremely common mistake we see when working with new clients and one of the top reasons we highly recommend a messaging guide. Our team believes in the power of unique storytelling. Let us work with you to create a messaging road map to guide not only your marketing efforts but your company's communication as a whole.
If you’re looking for additional resources, we’ve written quite a few blog posts on this topic. Check them out!
- The Benefits of Having a Messaging Guide
- 5 Common Storytelling Mistakes Made By Marketers
- What You Can Do With a Brand Lexicon
Your social media communities aren’t growing
We believe it’s time for a “tune-up” if you’re not seeing month-over-month growth on each social media platform. At DMA, we monitor each of our client's social media communities on every single platform and report on the numbers weekly to constantly ensure they’re growing. If you’re not seeing this sort of growth, that’s ok… let us help! There are two ways to grow your community - paid and organic (unpaid). Of course, the more money you spend on advertising and giveaways, the faster your community will grow (and we definitely recommend this strategy). However, if you don’t have the budget right now to spend in this area of your marketing strategy, don’t panic. Without advertising spend, it may be a bit more difficult and take longer, but you can still see growth just by making sure you're posting regularly, researching and analyzing what your audience is resonating with, adjusting your content strategy accordingly, and constantly engaging with your community.
Fortunately, we’ve written post after post about this topic and are sharing a few with you below!
- Mistakes You're Making on Social Media
- 10 Reasons Your Social Media Isn't Working
- Different Types of Social Media Advertising
You can’t remember the last time you distributed a press release
It’s hard to establish a voice when you aren’t talking! At DMA, we recommend sharing around one press release a month (that is, if you have newsworthy announcements to share) to ensure you’re establishing a voice within the trade media and positioning yourself as a thought leader in your specific category. What’s holding you back from sharing company news with the trade? Are you unsure of how to draft and distribute a press release? We do this weekly for our clients and would love to help you too. Do you think you have nothing to share? Think again! Our team of public relations experts are skilled in pulling out the “newsworthy nuggets” in your story. Don’t settle for only sharing news by word of mouth when reaching a larger, wider audience is so achievable.
If you’re looking for more information here, check out the other posts we’ve written on this topic!
Your website isn’t updated
I know what you’re thinking, “my website is updated… pass!” But, is it really? Is it optimized for mobile? Are all of the dates updated? Are any of your links broken? If so, you guessed it - it’s time for a tune-up! Fixing these errors is an excellent place to start… but there’s so much more! According to FastSpring, it takes people about 0.05 seconds to form an opinion about your company just by looking at your website. Does this tell you how important your website is? In a snap of a finger, your website needs to be able to clearly tell the visitor who you are, what you do, and how you can serve them. If it doesn’t do these three things right off the bat, let’s talk. If you’re ready to dive in head first, we offer completely customizable website assessments to create an in-depth analysis of recommendations for your website. If you’re not quite ready to make that jump, check out the following posts as a place to start!
- 5 Signs Your Website Needs a Refresh
- Five Things Every Fresh Produce Website Needs
- How Much Should You Pay for a New Website?
Your photography/recipes are out of date
Before people take a bite, they eat with their eyes! What does this mean for fresh produce marketers? We need to be showing the beautiful ways our products can be incorporated into everyday meals on our website and social media channels. There are two different ways you can refresh and “tune up” your photography - outsource this project to someone like an influencer partner or take this on in-house. However, if you don’t have an eye for photography or don’t have the time it takes to develop a yummy-looking recipe and photograph it in great lighting, partnering with an influencer is often the best solution. Now, don’t push this advice aside with the thought that influencers are too expensive - some are but some aren’t - it depends on your goals. If you’re looking for mass reach and someone with over a million followers, sure, you’ll be paying a higher price tag. However, if you’re just looking for a small recipe developer to shoot some new content for your website, you can find that for a very affordable price. If finding the “perfect” partner sounds overwhelming, give us a shout! We manage influencer partnerships every day and can help you find the right fit.
We talk about this topic a lot on The Core! Here are a few additional posts to get you started.
- 10 Questions to Ask an Influencer Before You Start Working Together
- Finding The Right Influencer For Your Brand
- What You Should Know Before Creating Recipes & Taking Photos of Food
If any of these signs “struck a chord” for you or your company, give us a call! We’ve been helping our clients “hit the right notes” with buyers and shoppers alike for nearly 20 years and we can help you too.