6 Helpful Tools & Resources for 2016 Planning

tools_post.pngIn just a little more than 3 weeks, it will be 2016. And while we can only imagine the time and legwork that many of you have made thus far in your planning process, we also know from you that planning 60 – 90 – 120 days out is a real challenge you face. There’s a plethora of reasons for this: no time, not enough staff, and lack of resources to make advance planning effective. We understand and are here to help!

Not only did we put together checklists to help you strategize, but we also took on a little bit of the content planning burden for you! Here are 6 tools you can download now to make 2016 planning a breeze:

2016 Social Media Content Calendar

A full range of foodie, national and religious holidays have all been added in this user-friendly calendar. On top of that, we’ve included trend forecasts, popular hashtags, and monthly recommendations from our team of social media experts to keep your brand in the spotlight.

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2016 Produce Marketer’s Calendar

With everything from industry specific programs to health related events offering large scale brand exposure, the 2016 marketer’s calendar helps you organize your year-long promotion schedule with one easy tool. We’ve even included helpful tips and takeaways each month to help guide strategy and refine tactics along the way.

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10 Steps to Optimize Your Website

Are you considering a website redesign or update in 2016? Many fresh produce marketers are making the investment to update their websites to be mobile friendly and responsive in the coming year. If you’re one of them, make sure you follow this checklist as you prepare for your website to launch.

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Social Media Scheduling Manager for Twitter and Facebook

Although social media requires some degree of on-the-spot creativity and the ability to be nimble, it also requires advance thought and planning to be successful. This tool provides a simple and effective layout for you to manage and plan Facebook and Twitter content a month or more in advance so you’re never without something to share!

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Social Media Promotion Checklist

Cover all your bases when you launch a new promotion in 2016 with this handy checklist. There’s many different touchpoints to consider to ensure your message penetrates multiple networks and audiences – this checklist will help you get the word out!

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5 Steps to Getting More Marketing Dollars

Finally, access to more marketing dollars can’t hurt when it comes to planning and outlining effective strategies for the coming year. In this guide, we will help you to develop opportunities to quantify success so that you can have a case to present your budgeting needs for the coming year. If you’ve already secured your budget for 2016, use this guide to help frame out the activities that you can do NOW to build your case for more in 2017.

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Looking for more tools to help you create effective marketing in the year ahead? Visit our marketing resources page any time to take advantage of our free tools.