When it comes to social media, marketers typically see this digital tool as a better way to reach consumers. In fresh produce, communicating to buyers and customers isn’t always at the forefront of our digital strategies, however, the reality is that buyers are people too. They use social media to connect, learn and research just like consumers do. If you aren’t sure if social media is important in your B2B marketing strategy in fresh produce, here are a few stats to get you motivated:
- 54% of B2B marketers have generated leads from social media. – CMO
- 60% of all social media traffic to B2B websites comes from Facebook, Twitter and LinkedIn. – SteamFeed
- S. B2B marketers are projected to spend more than $100 billion on social media advertising by 2017. – Gerardo Lara
- For B2B websites and blogs, 90% of social traffic is driven by the big three networks–with half of it coming from LinkedIn. – Business 2 Community
- One third of the workforce is comprised of millennials. –The Wall Street Journal
- Tom Karst’s Fresh Produce Industry Discussion Group has nearly 16,600 members. – LinkedIn
- According to a LinkedIn search, there are 35,732 Fresh Produce Industry professionals on the social networking site. – LinkedIn
These stats prove that social media can no longer be deemed most relevant for consumer-only brands. The fifth stat is particularly important to consider; as millennials increasingly move up the ranks in the workforce, we will find that more and more business leads and customer service will start to take place on social media sites. That means that YOUR buyers will look for you on social media.
B2B marketers (that’s you, fresh produce marketers!) have already begun investing significant resources into their social strategies and it is paying dividends for them. If you aren’t sure how to incorporate a B2B strategy into your social media efforts, we’d love to help.
