Promoted Pins can open up a whole new door of opportunity for fresh produce brands and marketers if they haven’t already harnessed this relatively new tool. Much like promoted tweets or Facebook Dark posts, Promoted Pins allow you to laser focus your content to niche audiences. If you’re a first time user to Promoted Pins, it can seem overwhelming at first, but promoted pins are set up to provide results even with a small ad spend. But before you start setting up your pins, there are a few things you need to keep in mind in order to maximize your success on the platform.

Original, High-Resolution Images

This is the MOST important step when it comes to Pinterest success. Pinterest is a strictly visual platform, which means you’ve got a lot of visual competition. Your pin must be beautiful, and if it’s not, it’s not going to get clicks. In order to avoid wasting your money, get creative the photography that you have and use an app like Canva to create something that will capture attention and elicit emotion. You’ve got one chance to compel someone to click through, so really brainstorm here to figure out the type of image you want to use. Just be sure it fits within the promoted pins guidelines.

Rich Pins

Depending on your goals, you might consider using a rich pin, which contains information within the pin itself. For example, if you’re promoting a recipe, you can include the recipe details within the pin rather than forcing the user to click over to your website to get the recipe. So before going forward, ask yourself: do you want to boost engagement on your Pinterest account? Or, do you want to drive users back to your website? If you’re looking to boost engagement within Pinterest, you’ll probably want to have a rich pin. Click here to get more details on how you can best utilize this option.

Keywords & Targeting

Just like websites, Pinterest pins require some elements of SEO and keywords will play an important role. In the pin’s description, use keywords that are relevant to your photo, but also get creative and think about including keywords that are only slightly unrelated to your photo as well. For example, if you’re trying to promote a kale chip recipe, people searching for “greens recipe” might also be interested. When thinking of keywords, it’s a good idea to start broad, and then get narrow and specific.

Avid Pinners are continually searching for recipe inspiration and thanks to Promoted Pins, it is now easier than ever to get your fresh recipes and products seen by the right people. With a little strategic planning beforehand, your Pinterest account will skyrocket to success in time.