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Your 90-Day Checklist for Fresh Summit 2018

Posted by Mackenzie Wortham on August 17, 2018 2:18 PM

If you clicked on this because of the image, you’re probably just a little bit of a Game of Thrones addict. Be honest with yourself: you can’t resist... Read More

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Your Brand is an Experience, Not a Product

Posted by Marissa Baurys on August 15, 2018 5:00 AM

Your brand is so much more than just your range of products. Your brand goes far beyond your logo, your website, and your packaging. It includes your... Read More

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Common Copywriting Mistakes Marketers Make: Punctuation Edition

Posted by Sarah Clinton on August 14, 2018 4:21 PM

I have a confession: there are few things that trouble my soul more than 1.) bent fork prongs and 2.) brand copywriting fails. (I’ve been this way... Read More

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The Dos and Don’ts of Promoting Events on Social Media

Posted by Kendra Knieriem on August 10, 2018 3:46 PM

We have spent a lot of time telling you the different types of content you should feature on your social platforms and we often recommend showcasing... Read More

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More Than Just a Cycling Event: How the 2018 Tour de Fresh Became “Tour de Family”

Posted by Mackenzie Wortham on August 8, 2018 5:00 AM

One part motivation, one part accountability, a friend that cycles with you through multiple days of intense climbs and sometimes triple digit heat... Read More

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5 Reasons You Need Public Relations

Posted by Sarah Bockholt on August 7, 2018 6:04 PM

According to Public Relations News, "Public relations is the management function which evaluates public attitudes, identifies the policies and... Read More

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The Growing Concern Around Data Security: What Marketers Need to Know

Posted by Marissa Baurys on August 3, 2018 4:34 PM

This April, the Cambridge Analytica scandal broke the internet after Facebook banned the data analytics firm from the site for mishandling user data.... Read More

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PMA Foodservice 2018: What Blew Us Away (#WBUA)

Posted by DMA Solutions Team on August 1, 2018 2:13 PM

It’s not a secret that PMA Foodservice is one of our favorite shows of the year, but after last year’s expo featured top-notch education and a packed... Read More

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Social Media Can Be Your Best Media Relations Tool

Posted by Beth Keeton on July 31, 2018 5:59 PM

Social media has become more than just an opportunity for friends to connect with each other, or even for brands to connect with consumers – it’s... Read More

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Are You a True Team Player?

Posted by Sarah Bockholt on July 27, 2018 4:45 PM

No matter what industry you’re in, it pays to be a team player. When a team works well as a unit, they are able to accomplish more than individual... Read More

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How Voice Search Will Change the Way You Market

Posted by Marissa Baurys on July 25, 2018 9:24 AM

Gone are the days of turning to your desktop or mobile keyboard in search of answers – smart home devices are here to stay. Last year, Time Magazine... Read More

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How to Position Your Brand as a Resource to Media Outlets

Posted by Sarah Bockholt on July 24, 2018 6:27 PM

To stand out amongst the noise of the crowded marketplace of new products and innovation, it’s imperative to have a sound plan in place when... Read More

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The Importance of “Social Listening”

Posted by Kendra Knieriem on July 20, 2018 6:17 PM

The social media world is a constant competition of a variety of pieces of content all jammed into a person’s screen. From brands to personal... Read More

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Organic Produce Summit 2018: What Blew Us Away (#WBUA)

Posted by Dan'l Mackey Almy on July 18, 2018 1:42 PM

What blew us away at the Organic Produce Summit (OPS) in Monterey last week?   Read More

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How Social Media Can Become Your Best Customer Service Tool

Posted by Beth Keeton on July 17, 2018 4:45 PM

In May, we had the pleasure of attending the Social Shake Up, where we heard from some of the biggest brands and their approach to social media.... Read More

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Live Video 101 for Marketers

Posted by Kendra Knieriem on July 13, 2018 5:24 PM

There’s no doubt that live video on social media is “in.”  In fact, 82% of viewers say they prefer live video to social media posts. As marketers, we... Read More

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This Golden Retriever Just Wrote the Best Blog We’ve Ever Published

Posted by Sarah Clinton on July 11, 2018 9:29 AM

I have a confession: I am not a golden retriever, this is probably not the best blog DMA has ever published, and the real title for this piece should... Read More

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We Get It…You Need Proof that Marketing Works

Posted by Marci Allen on July 10, 2018 11:30 AM

For most marketers, managing a marketing budget entails strategy, projections, explanations, adjustments, more explanations, and approvals.  We... Read More

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4 Ways to Obtain the Holy Grail of Brand Authenticity

Posted by Mariah Demery on July 6, 2018 5:14 PM

The best marketers understand that no one wants to be sold to, even if the products are as fresh and healthy as the ones you grow. As fresh produce... Read More

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United Fresh 2018: What Blew Us Away (#WBUA)

Posted by DMA Solutions Team on July 2, 2018 1:18 PM

The highly touted expanded offerings at the annual conference and trade show in many ways delivered on it's promise.  In this edition of #WBUA, we... Read More

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4 Ways to Help Tour de Fresh Put More Salad Bars in Schools

Posted by DMA Solutions Team on June 29, 2018 3:30 PM

After 4 years (going on 5!), $600,000 raised, 180+ salad bars and countless friendships, we’re getting closer and closer to what is shaping up to be... Read More

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A Crucial Audience for Fresh Produce That Can’t Be Overlooked

Posted by Mackenzie Wortham on June 27, 2018 5:00 AM

Many of you are starting to see the value of influencer marketing as a viable resource to reach your target audiences, but there’s another important... Read More

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3 Ways to Empower Your Marketing Team

Posted by Sarah Clinton on June 26, 2018 6:12 PM

Across industries, it is widely accepted that for companies to garner the best results, they must find ways to maintain high employee engagement.... Read More

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Fall/Winter 2018 Food Trends: FREE DOWNLOAD!

Posted by Beth Keeton on June 22, 2018 10:00 AM

Every year, we publish a Food Trends blog post with insights from some of our most influential blogger, editor, and digital media partners; and each... Read More

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The Dos and Don’ts of Pitching Consumer Media

Posted by Beth Keeton on June 20, 2018 5:00 AM

One thing we know to be true, more than ever, is that public relations takes a significant degree of intentionality. This was confirmed even more... Read More

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How to Find the Right Influencers for Your Brand

Posted by Mariah Demery on June 19, 2018 6:17 PM

In this hyper-competitive marketing environment, it’s a challenge to genuinely reach and connect with your audiences. Influencers present a great... Read More

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So You’re Creating a New Logo, Now What?

Posted by DMA Solutions Team on June 15, 2018 10:00 AM

First of all, props on taking the first step to make such an important decision for your brand. Creating a logo is no easy feat, and we’re sure... Read More

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Using Social Media to Build Brand Authority

Posted by Marissa Baurys on June 13, 2018 5:00 AM

If you’ve been in a grocery store lately, you can see that today’s shoppers are presented with a great deal of variety at the store level.... Read More

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Integrating Influencers into Your Brand’s Social Media Marketing

Posted by Kendra Knieriem on June 12, 2018 6:34 PM

Influencer marketing is a hot topic and it’s easy to see why; we have seen the incredible results that influencers of any size can bring to brands in... Read More

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3 Easy Ways to Drive Traffic to Your Booth at United Fresh

Posted by Sarah Bockholt on June 8, 2018 4:23 PM

It’s that time again – the DMA team is preparing to connect with colleagues and explore innovative thinking at the United Fresh Show. While there are... Read More

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What’s New at United Fresh 2018?

Posted by Mackenzie Wortham on June 6, 2018 5:00 AM

Get ready to be “quadruple” excited for the United Fresh Expo in 2018! Why? United Fresh is rounding out a tradeshow “quintet” with the addition of... Read More

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3 Ways to Provide Helpful Content to Your Customers

Posted by DMA Solutions Team on June 5, 2018 6:43 PM

Imagine your sales and marketing teams working hand-in-hand to capture and nurture B2B relationships. Sounds like a winning combination! If you make... Read More

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4 More Reasons You Should Download the 2018 Social Media Calendar TODAY!

Posted by Lexi Cassidy on June 1, 2018 10:33 AM

Can you believe we’re halfway through 2018 already? That means it’s time to download the June – December installment of our “award winning” Social... Read More

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3 Questions to Ask Yourself Before Sending a Press Release

Posted by Sarah Bockholt on May 30, 2018 5:00 AM

As new marketing tactics are being refined and polished every day, some “old school” methods still stand the test of time. Sending out a press... Read More

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Are Your Influencers Authentic?

Posted by Marissa Baurys on May 29, 2018 5:50 PM

Influencer marketing is an essential tool for generating brand awareness and driving brand trial. Working with influencers creates a third-party... Read More

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Humanize Your Brand with Emojis

Posted by Leslie Loris on May 25, 2018 5:24 PM

If a picture is worth a thousand words, emojis just might be worth a million! We are all familiar with that certain sense of victory that comes with... Read More

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What We Learned about Social Media from the 2018 Social Shake-Up Conference

Posted by Kendra Knieriem on May 23, 2018 5:00 AM

In the ever evolving world of social media, it is critical to always continue learning. Algorithms change, additional features get released, and new... Read More

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The EU’s New Data Regulations Might Affect You. Here’s What You Need to Know.

Posted by DMA Solutions Team on May 22, 2018 3:28 PM

On May 25, 2018, the European Union’s General Data Protection Regulation (GDPR) will take effect. This regulation enhances the protection of the... Read More

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Public Relations is More Personal Than Ever

Posted by Sarah Bockholt on May 18, 2018 5:20 PM

Earlier this month, DMA Solutions had the opportunity to attend a PR Boot Camp in New York with keynote speakers from consumer publications such as O... Read More

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Tips to Spring Clean Your Website: No Lysol Needed! [GIFs]

Posted by Sarah Clinton on May 16, 2018 5:00 AM

Ahhh, Spring. For me, that word evokes the sweet scent of honeysuckle on the breeze and heralds the glorious return of warm weather and…well,... Read More

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Proof You Should Invest in Social Media Marketing

Posted by DMA Solutions Team on May 15, 2018 11:56 AM

Recently, we received a lot of positive feedback about a particular point made in this Q&A with Dan’l in The Snack – “if this industry spent 0.5-1... Read More

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4 Reasons Why Social Media is a Must

Posted by Kendra Knieriem on May 11, 2018 4:35 PM

We know that many fresh produce brands question the importance of being on social media since the path to purchase through Facebook, Twitter,... Read More

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The Future of Food Photography

Posted by Leslie Loris on May 9, 2018 5:30 AM

The digital world we live in has shaped the trajectory of many things and food photography is no exception.  With the increased capabilities provided... Read More

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The Power of Imperfect Produce Photography

Posted by Beth Keeton on May 8, 2018 4:41 PM

Visual content has become a universal digital language – one that has the power to inspire, encourage, and ultimately change behaviors. As our... Read More

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5 Things to Ask For When You Hire a Photographer

Posted by DMA Solutions Team on May 4, 2018 1:49 PM

Photography is one of the most important assets your brand can have when it comes to digital marketing. It’s one of the FIRST things people notice... Read More

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CPMA Convention 2018:What Blew Us Away (#WBUA)

Posted by Megan Zweig on May 2, 2018 5:45 AM

Let’s be honest, what’s not to love about a sunny day with a view like this framing every angle one has the opportunity to view in Vancouver?  The... Read More

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A Look Inside the Creative Process: A Q&A with a Senior Graphic Designer

Posted by DMA Solutions Team on May 1, 2018 11:46 AM

Recently, we’ve started paying a little bit closer attention to how we can work most effectively with our creative team. We believe that getting an... Read More

The Pros and Cons of Influencer Marketing

Posted by Sarah Bockholt on April 27, 2018 10:43 AM

As marketers, we like to have concrete data and proof that the marketing spend is resulting in an increased brand awareness that ultimately yields to... Read More

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Increasing Consumption of Fresh Produce – A Losing Battle?

Posted by Dan'l Mackey Almy on April 25, 2018 5:35 AM

“People want to know what is on sale, and they want Doritos.” Read More

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The Viva Fresh Expo from the Aggie Students’ Perspectives

Posted by Sarah Bockholt on April 24, 2018 10:30 AM

While we are still blown away by the phenomenal food, great conversations, and an overall stellar experience at the Viva Fresh Expo, the Aggies that... Read More

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5 Reasons We’re Looking Forward to CPMA 2018

Posted by Megan Zweig on April 20, 2018 11:09 AM

We’re always excited and looking for a reason to visit our friendly neighbors to the north, so after our fantastic experience at the Canadian Produce... Read More

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4 SEO Strategies to Try in 2018

Posted by Marissa Baurys on April 18, 2018 9:30 AM

A beautifully designed, shiny new website doesn’t have value unless your target audiences can find it, and to find it your website needs to be search... Read More

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Getting the Most From Your Creative Team

Posted by Leslie Loris on April 17, 2018 4:02 PM

We recently started reading a compelling book by Bonnie Siegler and we found ourselves doing a lot of internal evaluation of our approach to the... Read More

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The Key to Better Design Assets: Time

Posted by Marissa Baurys on April 13, 2018 11:39 AM

As a fresh produce marketer, you’re likely used to the fast paced nature of the environment we live in. Working with Mother Nature means we have to... Read More

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Viva Fresh 2018: What Blew Us Away (#WBUA)

Posted by DMA Solutions Team on April 11, 2018 10:41 AM

Despite the 4th Annual Viva Fresh Expo’s intimate setting, this regional show continues to offer Texas-sized results and a friendly southern charm... Read More

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Is Your Company Story Snooze-Worthy?

Posted by Sarah Clinton on April 10, 2018 1:32 PM

Every company has a distinct story—and your customers want to hear it. In fact, research has shown that following exposure to a brand’s story,... Read More

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Types of Visual Content to Consider for Your Brand

Posted by Kendra Knieriem on April 6, 2018 8:30 AM

There’s no doubt that successful branded content needs to be visually appealing in order to attract and engage audiences. However, sharing the same... Read More

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Are Technology Innovations Distracting You from Strategic Marketing?

Posted by Marissa Baurys on April 4, 2018 10:45 AM

Today’s marketing environment is all about innovations in technology. From BeeBots to virtual and augmented reality, the fresh produce industry... Read More

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How Smaller Influencers Can Reap Huge Results For Your Brand

Posted by Sarah Bockholt on April 3, 2018 1:22 PM

Influencer marketing is a phenomenon we don’t see slowing down any time soon – and for good reasons! As we’ve stated here and here, we’re HUGE fans... Read More

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6 Standout Lessons from PMA’s Emerging Leaders Program

Posted by Mackenzie Wortham on March 29, 2018 6:23 PM

Teddy Roosevelt once said that “nothing in the world is worth having or worth doing unless it means effort, pain and difficulty,” and that certainly... Read More

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Are You Meeting Consumers' Expectations of Your Brand?

Posted by Marissa Baurys on March 28, 2018 11:01 AM

Social media has given us access to immediate customer service assistance and created a yearning for instant gratification. As a result, marketing as... Read More

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The Networking Event You Can’t Afford to Miss

Posted by Beth Keeton on March 27, 2018 5:09 PM

If, in the land of social media, Twitter is a cocktail party and Facebook is a social gathering, then LinkedIn is a business networking event.... Read More

Meet the Recipients of the 2018 Aggies for Fresh Scholarship

Posted by Sarah Bockholt on March 23, 2018 10:22 AM

As the DMA Solutions team gears up to tackle the Viva Fresh Expo, we’re excited for many different reasons – one being that we are proud Texans and... Read More

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6 Email Marketing Strategies to Generate Leads and Close Sales

Posted by Mackenzie Wortham on March 21, 2018 1:04 PM

Raise your hand if you’re overwhelmed by your email inbox. Read More

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Why Your Website Should Always Be Evolving

Posted by Marissa Baurys on March 20, 2018 10:59 AM

So you launched a beautiful new website – congratulations! You’ve just empowered your company with an incredible tool for increasing engagement and... Read More

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How Brands Can Navigate the Latest Facebook Timeline Update

Posted by Kendra Knieriem on March 16, 2018 11:07 AM

In January, Facebook announced that they would make a shift in the way that audiences see status updates on the platform in hopes of bringing people... Read More

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How to Get Knockout Instagram Photography

Posted by Leslie Loris on March 14, 2018 11:25 AM

It’s all about the ‘gram. With over 25 million business profiles on Instagram, capturing the attention of your audience is crucial to success, and... Read More

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Who Is Visiting Your Website?

Posted by Megan Zweig on March 13, 2018 2:54 PM

What if we told you there is a way to know exactly who is visiting your website - not just the number of people that visit on a daily basis, but who... Read More

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Learn How to Get Next Level Packaging Design from this Q&A with a Graphic Designer

Posted by DMA Solutions Team on March 9, 2018 12:53 PM

Packaging can often be an overlooked opportunity to truly elevate and position your brand while giving your product real personality that is... Read More

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Are You a Purple Cow Marketer?

Posted by Mackenzie Wortham on March 7, 2018 10:49 AM

It’s been 15 years since one of our favorite marketing minds, Seth Godin, taught us about the value of being a purple cow among a field of brown cows. Read More

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Legal Rules Marketers Need to Know

Posted by DMA Solutions Team on March 6, 2018 12:09 PM

New regulations and laws are being put in place to protect the privacy and rights of individuals when they interact with brands. We think these rules... Read More

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5 Ways to Do More with Less on Social Media

Posted by Kendra Knieriem on March 2, 2018 1:12 PM

If you’ve tried to manage social media for your company, you’ve likely realized exactly how time consuming it can be. We are constantly looking for... Read More

Keys to a Successful Logo Project

Posted by Marissa Baurys on February 28, 2018 1:00 PM

Campaign after campaign, ad after ad, a brand’s logo is the one item you’re sure to see on every piece of a company’s collateral. Whether you’re... Read More

Logo Design from a Designer’s Perspective: A Q&A with Our Creative Director

Posted by DMA Solutions Team on February 27, 2018 12:07 PM

Logos are the visual cornerstone of a brand—they are the brand’s first impression and they also function as the physical manifestation of a company.... Read More

4 Signs You Need a New Logo

Posted by DMA Solutions Team on February 23, 2018 12:35 PM

Your logo is the first thing your audience sees when interacting with your brand. How much is that first impression worth to you? If your logo... Read More

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10 Tips to Help Marketers Hustle When Sales are Down

Posted by Megan Zweig on February 21, 2018 11:08 AM

When sales are down the normal reaction is to hustle and amplify the power of influence, whether via traditional relationship based sales or... Read More

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Lessons from a Copywriter's Workshop

Posted by DMA Solutions Team on February 20, 2018 10:21 AM

At DMA, we are committed to being lifelong learners and improving the way we serve the fresh produce industry. This past month, we took some time to... Read More

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4 Ways to Master the Art of Storytelling

Posted by DMA Solutions Team on February 16, 2018 3:29 PM

In today’s world of “content overload,” storytelling is a critical component to your brand’s marketing success. Old-school marketing tactics tell us... Read More

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Brands We’re Crushing On this Valentine’s Day

Posted by DMA Solutions Team on February 14, 2018 10:46 AM

We’ve got a crush…or two…or three or four on several amazing brands. These brands have us smitten with exceptional sass on social media, fierce... Read More

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7 Easy Ways to Show Gratitude in 2018

Posted by Beth Keeton on February 13, 2018 10:39 AM

As marketers, we often get caught up in finding creative solutions, meeting goals, and making deadlines, but we sometimes forget to thank the very... Read More

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Why Social Media is Necessary for Customer Service in 2018

Posted by Kendra Knieriem on February 9, 2018 11:56 AM

Social media has developed into one of the most popular outlets for customer service, with 90 percent of users on social media stating that they use... Read More

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Our Super Bowl LII Ad Review: Light-Hearted Humor Scores Big

Posted by DMA Solutions Team on February 7, 2018 1:41 PM

After several consecutive years of brand activism and political statements dominating the discussion surrounding Super Bowl ads, we were pleasantly... Read More

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Elements of an Effective Brainstorm

Posted by Marissa Baurys on February 6, 2018 11:34 AM

When faced with a situation or opportunities that require input from more than one person, a brainstorming meeting can be the perfect environment to... Read More

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A Produce Festival, New Sponsorships and More: Exciting Changes for the 5th Annual Tour de Fresh

Posted by DMA Solutions Team on February 2, 2018 1:52 PM

Alerting all cycling enthusiasts and salad bar lovers! The 5th annual Tour de Fresh is underway and we know we say it every year, but this year... Read More

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How to Create a Sales Dependency on Marketing 

Posted by Mackenzie Wortham on January 31, 2018 9:00 AM

Imagine a world where your sales team depends on marketing to help them in the sales process. Read More

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What You Can Do with Just One Video

Posted by Marissa Baurys on January 30, 2018 12:44 PM

If there’s one thing we need to get comfortable with as marketers in 2018, it’s that video is king. Its importance in the digital world is only... Read More

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5 Super Bowl LII Ads We’re Excited to See

Posted by Kendra Knieriem on January 26, 2018 12:46 PM

While we were hoping for a Cowboys game (always!), the DMA team is still giddy about the upcoming Super Bowl because we love to see and follow all... Read More

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How to Stretch Your Video Budget in 2018

Posted by Leslie Loris on January 24, 2018 11:18 AM

Unless you’ve been living under a rock (or maybe you just went into hiding in 2017... we get it), you have no doubt seen article after article on the... Read More

Where to Start: Creating a Brand Story

Posted by Sarah Bockholt on January 23, 2018 12:59 PM

With the wide array of distractions tugging at people’s attention nowadays, the need for your brand to stand out as relevant is more important than... Read More

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How to Use Twitter and Instagram Polls

Posted by Kendra Knieriem on January 19, 2018 1:03 PM

We know it can be challenging to come up with new and engaging content day after day to keep your audiences engaged on social media. I’ve been there... Read More

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Your 2018 Packaging Trends for Fresh Produce

Posted by DMA Solutions Team on January 17, 2018 12:43 PM

With a new year comes new trends in the fresh produce space, and packaging is no exception. As technology becomes more advanced and consumers become... Read More

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Why Becoming a Mentor Should be one of Your 2018 Resolutions

Posted by Beth Keeton on January 16, 2018 5:46 PM

Mentor – you’ve heard the word a thousand times, and you know it’s something you’re supposed to have, but are you one for someone else? This year,... Read More

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Lessons from Martin Luther King Jr. Every Marketer and Leader Should Learn

Posted by Mackenzie Wortham on January 12, 2018 11:34 AM

There’s not an American alive today who doesn’t know of Martin Luther King Jr. and those most famous words he spoke: “I have a dream.” On Monday, as... Read More

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6 Social Media New Year’s Resolutions for 2018

Posted by Kendra Knieriem on January 10, 2018 1:47 PM

As a new year unfolds, most of us spend time reflecting on successes and missed opportunities. This often leads to the creation of resolutions for... Read More

Habits of Successful Marketers

Posted by Lexi Cassidy on January 9, 2018 5:25 PM

The start of a new year is an exciting time for marketers- it’s an opportunity to hit the refresh button and step through a door of unlimited... Read More

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A Fresh Volunteer Opportunity that Spoke to Our Hearts

Posted by Lexi Cassidy on January 5, 2018 1:38 PM

As marketers in the fresh produce industry we are passionate about inspiring people to explore the stories behind their fresh food and where it comes... Read More

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There’s Never Been a Better Time for Brands in the Produce Department

Posted by Mackenzie Wortham on January 3, 2018 1:00 PM

During 2017, branded produce dollar sales grew by 8% while unbranded and generic label produce sales fell, according to Nielsen. Read More

2017 Fresh Produce Campaigns We Loved

Posted by Marci Allen on December 27, 2017 9:00 AM

We’re always making note of innovative marketing strategies developed to help inspire consumption of FRESH.  2017 netted a variety of great marketing... Read More

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New York Produce Show 2017: What Blew Us Away (#WBUA)

Posted by Megan Zweig on December 20, 2017 11:30 AM

 Hosted in New York City, the largest buying market in the country, the 2017 New York Produce Show offered attendees and exhibiting companies three... Read More

How We've Learned About Ourselves in 2017

Posted by Marci Allen on December 19, 2017 4:35 PM

“I did then what I knew how to do. Now that I know better, I do better.” - Maya Angelou Read More

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Podcasts We’re Listening to Over the Holidays

Posted by DMA Solutions Team on December 15, 2017 2:02 PM

 The downtime over the holidays provides marketers with the perfect opportunity to turn on one of our favorite podcasts to get inspired for 2018. If... Read More

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Our Bold Marketing Predictions for 2018

Posted by Mackenzie Wortham on December 13, 2017 11:24 AM

At DMA Solutions, we consider ourselves to be lifelong learners and part of that craft includes reading and absorbing everything we can about... Read More

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#Goal Worthy Marketing Campaigns from 2017

Posted by DMA Solutions Team on December 12, 2017 10:00 AM

For marketers like us, there is nothing more buzzworthy and inspiring than outstanding marketing that truly makes us feel, think, and pay attention.... Read More

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Why You Need the 2018 Produce Marketer's Calendar

Posted by DMA Solutions Team on December 8, 2017 12:20 PM

As fresh produce marketers, we feel lucky that traveling to world class cities, meeting old friends and making new ones, learning from the very best... Read More

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2018 Social Media Predictions

Posted by Kendra Knieriem on December 6, 2017 10:59 AM

Social media change is inevitable. For marketers, major changes and updates to social platforms can sometimes cause anxiety around the feeling of... Read More

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Lessons from 2017’s Biggest #PRFails

Posted by Beth Keeton on December 5, 2017 1:15 PM

All politics aside, we’ve learned several important PR lessons from some of the biggest brands who failed to see the importance of timing,... Read More

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2018 Website Trends to Look Out For

Posted by DMA Solutions Team on December 1, 2017 2:04 PM

Have you gotten used to your website yet? Don’t. Website design and functionality are rapidly evolving and marketers can do themselves a favor by... Read More

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3 Facts to Consider About the Future of Public Relations

Posted by Sarah Bockholt on November 29, 2017 12:37 PM

As the New Year approaches, marketers are on the lookout for new trends in communications, technology updates and the landscape for social media... Read More

Reach vs Impressions: Which is More Important?

Posted by Marissa Baurys on November 28, 2017 2:07 PM

As social media marketers, we have access to an abundance of analytics that tell a story of our success. But with so many different metrics at our... Read More

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United Fresh BrandStorm 2017: Key Takeaways for Marketers

Posted by Mackenzie Wortham on November 21, 2017 8:31 AM

If you’ve read The Core or spoken to any of our team members in the past couple weeks, you know how hyped up we were for United Fresh’s 3rd annual... Read More

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10 Things We're Thankful for as Marketers

Posted by DMA Solutions Team on November 17, 2017 12:54 PM

‘Tis the season of giving thanks and we’re feeling EXTRA thankful this year. Why? Working in marketing, we have come to appreciate the little things... Read More

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2018 Trends to Know According to Top Food Influencers

Posted by Beth Keeton on November 15, 2017 11:25 AM

What do documentaries, local supermarket offerings, and modern digital media have to do with food trends? It turns out a whole lot more than we... Read More

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Harness the Power of Facebook Ads in 2018

Posted by Kendra Knieriem on November 14, 2017 1:08 PM

With all of the algorithm changes, Facebook ads are tricky for marketers to keep up with! We’re in the trenches with Facebook ads every day, so we... Read More

4 Reasons You Should Download the 2018 Social Media Calendar TODAY!

Posted by Lexi Cassidy on November 10, 2017 2:02 PM

In today’s world, consumer-focused marketing efforts increasingly require a well-planned social media strategy to stay relevant and present in the... Read More

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BrandStorm 2017: Things To Know Before You Go

Posted by DMA Solutions Team on November 8, 2017 12:10 PM

Guest blog post by Mary Coppola, Senior Director, Marketing Communications United Fresh Produce Association Read More

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Create Content that Persuades in 2018

Posted by Marissa Baurys on November 7, 2017 6:45 PM

After the Inbound 2017 Marketing Conference, several DMA team members returned to the office equipped with skills and new insights that will continue... Read More

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B2B Lead Generation: Tips to Launch Growth and Success

Posted by DMA Solutions Team on November 3, 2017 10:51 AM

Generating qualified leads can be a challenge when brands compete for the same customers across the same industry space. B2B marketing isn’t what it... Read More

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What Blew Us Away at Fresh Summit: New Products Edition

Posted by Mackenzie Wortham on November 1, 2017 11:04 AM

Last week we showcased new website announcements for Fresh Summit that made an impact, but websites aren’t the only type of company news that can be... Read More

What Blew Us Away at Fresh Summit: Branding Edition

Posted by Marci Allen on October 31, 2017 12:01 PM

In our experience working with marketers across the fresh produce space, committing to a rebrand is one of the most difficult decisions for a company... Read More

What Blew Us Away at Fresh Summit: Website Edition

Posted by Beth Keeton on October 27, 2017 12:41 PM

Each year, prior to, during, and after Fresh Summit, companies take advantage of the public relations opportunity to announce company news in order... Read More

PMA Fresh Summit 2017: What Blew Us Away (#WBUA)

Posted by DMA Solutions Team on October 25, 2017 1:37 PM

It seemed as if the entire city of New Orleans was alive and buzzing with excitement surrounding fresh produce and the 2017 PMA Fresh Summit... Read More

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5 Hacks to Boost Email Open Rates

Posted by DMA Solutions Team on October 24, 2017 6:48 PM

Email marketing is an important tool for most marketers’ today. Email is a great way to promote product launches, sweepstakes, share updates with... Read More

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The Importance of Metadata

Posted by Marissa Baurys on October 18, 2017 12:18 PM

Metadata refers to the descriptive bits of information on your website hidden in the codes. It’s all the things you don’t see when visiting a page,... Read More

Tips, Reminders and Important Information about Fresh Summit 2017

Posted by Megan Zweig on October 13, 2017 9:20 AM

Fresh Summit is right around the corner!  As exhibitors and attendees alike put the final touches on their plans for the booths, the clothes, the... Read More

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Get a Creative Boost by Attending United Fresh Brandstorm 2017

Posted by DMA Solutions Team on October 13, 2017 9:14 AM

Guest blog post by Mary Coppola, Senior Director, Marketing Communications United Fresh Produce Association Read More

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The Win-Win-Win Marketing Strategy that Works with Your Buyers AND Consumers

Posted by Mackenzie Wortham on October 11, 2017 12:12 PM

Since 2013, Under Armour’s CEO has spent nearly a billion dollars to acquire well-known fitness-aligned mobile apps MapMyFitness, MyFitnessPal and... Read More

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Your Guide To PR & Media Coverage for Fresh Summit

Posted by Beth Keeton on October 10, 2017 12:38 PM

As PMA's Fresh Summit approaches, our focus tends to be consumed by booth design, marketing and sales collateral, branding updates, new product... Read More

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3 Things You Need to Know Before You Leave for Fresh Summit 2017

Posted by Mackenzie Wortham on October 6, 2017 4:51 PM

If you’ve never been to a Fresh Summit expo in New Orleans before, odds are you may not be aware of the reality a tradeshow in the New Orleans... Read More

Trade Marketing: So Much More Than It Used to Be

Posted by Dan'l Mackey Almy on October 4, 2017 1:57 PM

There’s no doubt about it, trade marketing just isn't what is used to be.  When I started my career in the fresh produce industry 22 years ago (but... Read More

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Hubspot’s 2017 Inbound Marketing Conference: What Blew Us Away (#WBUA)

Posted by DMA Solutions Team on October 3, 2017 3:54 PM

With today’s changing digital marketing landscape, it’s essential for marketers to devote time to learn and stay connected to trends and technology... Read More

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Demystifying the Facebook Pixel

Posted by Marissa Baurys on September 29, 2017 10:43 AM

Have you ever logged in to Facebook and seen ads for the pair of shoes you were looking at online the week before? Don’t worry, Facebook isn’t spying... Read More

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Eliminate Brand Inconsistencies with a Brand Identity Guide

Posted by Leslie Loris on September 27, 2017 1:29 PM

In the world of fresh produce marketing, it is likely you faced a scenario when you realized your brand had lost its identity. You may have even... Read More

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5 Smart Ways to Get Exposure for Your Brand on a Modest Budget

Posted by DMA Solutions Team on September 26, 2017 4:41 PM

Advertising on prime time television and on the sides of buses often requires a hefty budget, but that doesn’t mean those brands are getting the most... Read More

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First to Market Does Not Always Win the Race

Posted by Marci Allen on September 22, 2017 1:27 PM

A first-to-market strategy can be a double-edged sword. Extensive time, resources and manpower have been devoted to outside-the-box thinking,... Read More

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Building a Blue Print for Your Brand

Posted by Leslie Loris on September 20, 2017 4:48 PM

In most industries and certainly when it comes to fresh produce, your branding is what sets you apart from your competitors.  It allows you... Read More

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How to Use Social Media to Make B2B Connections

Posted by Kendra Knieriem on September 19, 2017 12:10 PM

It’s easy for fresh produce marketers to see the wide open lane that social media brings to the table when it comes to reaching consumers of your... Read More

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6 Tips for Writing Copy that Sells

Posted by Kendra Knieriem on September 15, 2017 11:39 AM

A marketer’s world is all about grabbing an audience’s attention in the most quick and effective way possible. Whether it’s through social media... Read More

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The Importance of Incorporating Core Values into Your Brand & Culture

Posted by DMA Solutions Team on September 13, 2017 12:56 PM

Transparency and authenticity are being demanded of companies by customers, critics, and employees alike. Core values are one of the primary ways in... Read More

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5 Reasons to Consider the Emerging Leaders Program

Posted by Mackenzie Wortham on September 12, 2017 10:28 AM

“Leaders are made, they are not born. They are made by hard effort, which is the price which all of us must pay to achieve any goal that is... Read More

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How Young Professionals Can Make the Most of Their Tradeshow Experience

Posted by Mackenzie Wortham on September 8, 2017 10:45 AM

Are you a young professional gearing up for your first Fresh Summit Tradeshow experience? I was in your shoes just a few short years ago, and I’ve... Read More

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How Digital Storytelling Supports B2B Relationships

Posted by DMA Solutions Team on September 6, 2017 10:17 AM

In 2017, B2B marketing budgets were expected to increase by 5%. Over the years B2B marketing has truly begun coming into its own as companies realize... Read More

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Anatomy of a Landing Page [INFOGRAPHIC]

Posted by DMA Solutions Team on September 5, 2017 5:31 PM

 “What the heck is a landing page?” Read More

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3 of Our Favorite Social Media Tools

Posted by Kendra Knieriem on September 1, 2017 2:14 PM

We know that social media is constantly changing and that can be hard on a busy marketer! Trying to balance the perfect art of content creation,... Read More

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5 Common Content Marketing Mistakes

Posted by DMA Solutions Team on August 31, 2017 1:32 PM

While content marketing costs 62% less than outbound marketing tactics, it generates more than three times as many leads, making it the obvious... Read More

Hurricane Harvey: How you can help now

Posted by Dan'l Mackey Almy on August 30, 2017 10:11 AM

‘Helpless’ is the only word to describe the overall emotion that our team at DMA Solutions has felt this week watching the effects of Hurricane... Read More

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3 Myths Marketers Need to Stop Believing about Millennials

Posted by DMA Solutions Team on August 25, 2017 3:59 PM

How do you reach millennials? Read More

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Creating Brand Awareness for Fresh Produce Companies

Posted by Marissa Baurys on August 23, 2017 1:07 PM

For fresh produce marketers, standing out in the produce aisle can be a challenge. The solution starts with brand recognition and develops into brand... Read More

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3 Pro-Photography Tips from the Pinch of Yum Workshop

Posted by Leslie Loris on August 22, 2017 12:16 PM

Photography may not be a day-to-day responsibility for every fresh produce marketer but in the increasingly visual world we live in, its value... Read More

5 Key Takeaways from the 2017 State of Social Media

Posted by DMA Solutions Team on August 18, 2017 3:18 PM

We recently sat down to listen to the 2017 State of Social Webinar from Simply Measured. As marketers, we strive to stay relevant in the social arena... Read More

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6 Ways to Stand Out at Fresh Summit

Posted by Mackenzie Wortham on August 16, 2017 10:39 AM

We’re just two months shy of the fresh produce industry’s “Super Bowl” event which means the heat is ON to solidify your strategy for the expo. Fresh... Read More

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Key Learnings from Cision’s 2017 State of the Media Report

Posted by Sarah Bockholt on August 15, 2017 12:37 PM

In the ever-changing world of communications, it’s imperative for marketers to stay on top of the trends. Cision conducts an annual survey of more... Read More

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Tradeshow Prep Timeline Every Marketer Needs [INFOGRAPHIC]

Posted by DMA Solutions Team on August 11, 2017 10:51 AM

Preparing for a tradeshow is no small task; there are numerous moving parts and you may easily find yourself overwhelmed remembering all of the... Read More

PR Earns More Trust. So Why Does it Have the Smallest Budget?

Posted by Beth Keeton on August 9, 2017 12:34 PM

One of our favorite Public Relations thought leaders, Gini Dietrich, attended this year’s Cision World Tour for public relations professionals, and... Read More

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Best Practices for a Crisis Communication Plan

Posted by Sarah Bockholt on August 8, 2017 9:01 AM

In the world we live in today, planning for an anticipated crisis has become a reality. At DMA Solutions, we like to be as well-prepared as we can be... Read More

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Design Rules & Trends for a Smarter Website

Posted by Mackenzie Wortham on August 4, 2017 1:02 PM

You can’t judge a book by its cover… but you better believe that people will judge your company on how well your website is designed! There’s more to... Read More

PMA Foodservice 2017: What Blew Us Away (#WBUA)

Posted by DMA Solutions Team on August 2, 2017 12:17 PM

As the show floor doors opened this past Sunday, a flood of foot traffic filled the expo hall and the large outdoor tent behind the Portola Hotel &... Read More

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Fundraising and Camaraderie at an All-Time High for 4th Annual Tour de Fresh

Posted by Mackenzie Wortham on August 1, 2017 2:53 PM

50 riders. Read More

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First Time Exhibitor? Don't Make These Mistakes

Posted by DMA Solutions Team on July 28, 2017 3:47 PM

Are you a first-time tradeshow exhibitor at PMA Fresh Summit in October? If so, you’ll soon find out that the next few months are a flurry of... Read More

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Frequently Asked Public Relations Questions & Answers

Posted by Beth Keeton on July 26, 2017 3:50 PM

Over the past few years, we've seen the power and success that PR has brought to fresh produce brands. While more and more fresh produce companies... Read More

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Driving Conversions with Instagram Stories

Posted by DMA Solutions Team on July 25, 2017 3:10 PM

We’ve established the fact that if you are not on Instagram as a brand you’re missing out, but what about doing more on the platform other than... Read More

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Successful Fresh Produce B2B Blogs

Posted by DMA Solutions Team on July 21, 2017 5:30 PM

More often than not, B2B blogs fall to the bottom of the priority list due to being overlooked and underrated for their value and influence. When... Read More

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Tell Your Brand's Story with a Media Kit

Posted by Beth Keeton on July 19, 2017 10:31 AM

Most fresh produce marketers are familiar with the notion of sales kits as a helpful tool to inform their teams and media about new products, but... Read More

Before You Use Facebook Live, Read This!

Posted by Kendra Knieriem on July 18, 2017 3:00 PM

It seems that every time you open Facebook lately, somebody is going live. This helpful and engaging way to connect with audiences is taking over... Read More

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PMA Foodservice 2017 Education Sessions to Look Forward To

Posted by Mackenzie Wortham on July 14, 2017 11:30 AM

Whether your company is attending the PMA Foodservice expo for the first time or you have been attending for as long as you can remember, you... Read More

What I Learned at the United Fresh Produce Leadership Program

Posted by Megan Zweig on July 12, 2017 11:06 AM

This time last year, I started a year-long journey with 11 fellow fresh produce industry professionals selected to participate in the... Read More

When it Comes to Marketing, Size Doesn’t Always Matter

Posted by Marci Allen on July 11, 2017 11:37 AM

“Ours is not as big as theirs.” Read More

Best Practices for Brands on Social Media During a Tragedy

Posted by Marissa Baurys on July 7, 2017 10:07 AM

At DMA, we are constantly strategizing to find opportunities for our brands to take part in trending conversations on social media. In recent months,... Read More

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Beyond Your Logo: 5 Behaviors of A Successful Brand

Posted by DMA Solutions Team on July 5, 2017 9:36 AM

Branding is defined as “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other... Read More

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What US Marketers Need to Know About the Canadian Anti-Spam Law (CASL)

Posted by Mackenzie Wortham on July 3, 2017 2:32 PM

Canada’s Anti-Spam Law, or CASL, could affect you as a marketer if you send marketing emails to Canadian inboxes. We recently became aware of CASL... Read More

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Important Things to Know About the 2017 PMA Foodservice Conference

Posted by Marci Allen on June 30, 2017 10:49 AM

We’ll be heading to the PMA Foodservice Conference & Expo in just a few weeks and look forward to seeing you all in Monterey!  There’s so much new... Read More

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Digital Storytelling and Social Listening will Impact the Future of Your Brand

Posted by Marci Allen on June 28, 2017 9:57 AM

DMA Solutions is constantly on the hunt for good data to help guide the marketing and public relations strategies that we lead for our fresh produce... Read More

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The Smartest Ways to Use Personalization in Your Emails

Posted by Marissa Baurys on June 27, 2017 10:14 AM

If you’re familiar with email marketing, you understand the importance of the open rate and click rate of your emails. These factors are key in... Read More

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Consider this Before Hopping on Another Food Trend Bandwagon

Posted by DMA Solutions Team on June 23, 2017 11:26 AM

What do unicorns, rainbows, mermaids, goths, and matcha all have in common? They’re all food trends that have taken social media feeds by storm so... Read More

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United Fresh 2017: What Blew Us Away (#WBUA)

Posted by DMA Solutions Team on June 22, 2017 10:25 AM

Chock full of new learnings and more personalized experiences, the 2017 United Fresh Produce Show is one we will not soon forget.  The conference and... Read More

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If You're Not on Instagram, You're Missing Out

Posted by DMA Solutions Team on June 20, 2017 1:00 PM

Marketers tend to have the mindset that Facebook is the most important social media platform for promoting a business, but that isn’t always the... Read More

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The Ultimate Social Media Promotions Checklist

Posted by DMA Solutions Team on June 16, 2017 1:51 PM

At DMA Solutions, we are in the habit of creating best practices to help us stay on track and ensure that our work is optimized. There are many... Read More

Steps to Create Effective Content for Your Brand

Posted by Mackenzie Wortham on June 14, 2017 12:34 PM

One of the big frustrations we hear from marketers is that they know they need more content, but they don’t know how to start. And this isn’t just... Read More

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4 Ways to Use Stories on Instagram and Facebook

Posted by Kendra Knieriem on June 13, 2017 10:08 AM

Have you noticed those little circles with your follower’s faces in them at the top of your Facebook and Instagram apps? These are “stories” and... Read More

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What are the Proper Specs and Sizes for Social Media Images?

Posted by DMA Solutions Team on June 9, 2017 9:56 AM

Great visual assets drive engagement and shape brand perception, even (and especially!) on social media. A single photo can communicate the brand... Read More

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Thoughts That Kill Success

Posted by Beth Keeton on June 7, 2017 11:41 AM

At DMA Solutions, we’re committed to successfully marketing the brands we serve, which requires us to be mindful of potential roadblocks to success –... Read More

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What's New at United Fresh 2017?

Posted by Mackenzie Wortham on June 6, 2017 11:10 AM

The annual United Fresh Expo is just one week away and we couldn’t be more excited for what’s in store for attendees and exhibitors this year. The... Read More

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How to Host a Successful Internship

Posted by Sarah Bockholt on June 2, 2017 11:10 AM

As the fresh produce industry is constantly evolving, new talent is at the top of many companies’ lists. One way to fill this need is to host... Read More

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How to Write Engaging Email Copy

Posted by DMA Solutions Team on May 31, 2017 9:04 AM

Email is (still) one of the most effective ways to directly market to audiences. It’s also increasingly becoming difficult to stand out amongst all... Read More

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Email Marketing Basics Every Marketer Needs to Know

Posted by DMA Solutions Team on May 30, 2017 1:38 PM

72% of people say emails are their favorite way of communication from a brand. With the increase of emails being sent to everyone’s inbox in 2017, it... Read More

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The Case for More FRESH Emojis

Posted by Sarah Bockholt on May 26, 2017 9:51 AM

They say a picture is worth a thousand words. Since the creation of emojis, this statement holds every bit of truth as more and more emojis are being... Read More

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Tradeshow "Don'ts" and "Do Insteads" for Exhibitors, Attendees and Service Providers

Posted by Marci Allen on May 24, 2017 10:42 AM

We talk a lot about tradeshow etiquette on The Core, especially when it comes to representing your company well during show hours.  But recent... Read More

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How Your Content Strategy Can Create Brand Authority [INFOGRAPHIC]

Posted by Sarah Bockholt on May 23, 2017 9:53 AM

If you think that public relations success only revolves around media relations and placements, think again! As of late, journalists and brands alike... Read More

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How to Build Your Brand a Better Website

Posted by DMA Solutions Team on May 19, 2017 1:36 PM

As a produce company, you may be struggling with finding time to update your website, use best website practices or even know where to begin with... Read More

CPMA Convention 2017: What Blew Us Away (#WBUA)

Posted by Mackenzie Wortham on May 17, 2017 1:58 PM

Full of excitement and a little uncertainty, Dan’l and I boarded our flight to the annual CPMA Convention last week feeling hopeful. Not only was it... Read More

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3 Reasons Why You Should Have Branded Social Media Graphics

Posted by Marissa Baurys on May 16, 2017 10:18 AM

Creating content that is helpful, interesting and inspiring lies at the center of a successful social media strategy. Creating content that is visual... Read More

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Have You Ordered Swag for United Fresh Yet?

Posted by DMA Solutions Team on May 12, 2017 12:02 PM

How many times have you collected a mountain of “stuff we all get” or swag at an event only to toss most of it in the trash before you head to the... Read More

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Three Branding Essentials for Fresh Produce Marketers... [INFOGRAPHIC]

Posted by Marci Allen on May 10, 2017 11:08 AM

Thinking about a new brand or evaluating your current one, but aren’t sure how to lead that effort effectively? You’re not alone. Branding can be one... Read More

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Viva Fresh Expo from the Aggies’ Eyes

Posted by Sarah Bockholt on May 9, 2017 10:07 AM

As we’ve previously mentioned, we had a fantastic time attending the 3rd annual Viva Fresh Expo. This year was exceptional with the addition of 10... Read More

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Blogs We Love: Marketing Land

Posted by DMA Solutions Team on May 5, 2017 12:07 PM

We are always hungry to consume the latest and greatest happenings in the marketing world, and that’s just one reason why Marketing Land is one of... Read More

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Women’s Fresh Perspectives: What We Learned and What Blew Us Away

Posted by Beth Keeton on May 3, 2017 12:16 PM

This year’s Women’s Fresh Perspectives Conference brought 250 women within the fresh produce and floral industry together to inspire, educate, and... Read More

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A Fresh Produce Marketer’s Untapped Sales Tool

Posted by DMA Solutions Team on May 2, 2017 11:05 AM

Your website may have stunning photography, compelling copy, and successful SEO optimization, but are you using it to its full potential? Websites... Read More

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4 Ideas to Try with Instagram Albums

Posted by Kendra Knieriem on April 28, 2017 10:05 AM

Facebook isn’t the only social media network to create new features for marketers to take advantage of. Instagram is now giving fresh produce... Read More

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Viva Fresh 2017: What Blew Us Away (#WBUA)

Posted by DMA Solutions Team on April 26, 2017 1:58 PM

If you participated in this year’s 3rd annual Viva Fresh Produce Expo, you probably couldn’t help but hear the overwhelmingly positive feedback from... Read More

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The Latest Ways to Advertise on Facebook

Posted by DMA Solutions Team on April 25, 2017 10:30 AM

Facebook is one of the largest advertising platforms in the world, so we love that they are constantly making updates and rolling out new features in... Read More

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So You Changed Your Packaging. Now What?

Posted by DMA Solutions Team on April 21, 2017 9:00 AM

New products and packaging are common for innovative companies in the fresh produce space to have, but has the look of your website and your online... Read More

Back to the Basics: Get this Free Social Media 101 Tool

Posted by Beth Keeton on April 19, 2017 12:50 PM

You’ve spoken, and we’ve answered! As we ask fellow fresh produce marketers about the tools that would help them with their marketing efforts, social... Read More

5 Ways to Celebrate Earth Day with Consumers

Posted by Kendra Knieriem on April 18, 2017 11:49 AM

Earth Day is one of several spring holidays that fresh produce marketers should take full advantage of. This holiday opens doors for brands to step... Read More

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Blogs We Love: Social Media Explorer

Posted by Marissa Baurys on April 17, 2017 10:30 AM

Earlier this year, we shared our list of the best marketing blogs all fresh produce marketers should follow.  Because these blogs have helped us with... Read More

Don’t Be the Brand with a Website that is Not User-Friendly

Posted by DMA Solutions Team on April 12, 2017 10:04 AM

According to Kissmetrics, 47% of people expect a website to load in 2 seconds or less. Old, outdated websites have a tendency to take longer to load,... Read More

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How Often Should You Update Your Website?

Posted by DMA Solutions Team on April 11, 2017 10:53 AM

Fresh produce marketers, we want to change your mindset when it comes to websites! We often speak with marketers who view websites as a temporary... Read More

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Improve Your Brand and the Earth with Sustainability Efforts

Posted by DMA Solutions Team on April 7, 2017 12:07 PM

Earth Day is April 22 and in honor of this special day, we want to talk about how sustainability is an important differentiator in the marketplace... Read More

How to Pitch for a YES in Life and in Business

Posted by DMA Solutions Team on April 5, 2017 10:53 AM

A huge component of marketing agency life is the pitch.  Defined as “a presentation by one or more people to an investor or group of investors,”... Read More

3 Ways to Create a Memorable Sustainability Story With Waste Diversion Metrics

Posted by DMA Solutions Team on April 4, 2017 2:47 PM

Guest Blog Post from Matt Greenstein — Director of Business Development at Spoiler Alert. Nearly 50% of fruits and vegetables grown are wasted, and... Read More

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Blogs We Love: CopyBlogger

Posted by Mackenzie Wortham on March 31, 2017 11:35 AM

Earlier this year, we posted about 5 blogs that all fresh produce marketers should follow in 2017. Now we’d like to focus on each of these blogs and... Read More

The Who, What and Why of Your Website

Posted by Sarah Bockholt on March 29, 2017 10:18 AM

Websites can sometimes be both a blessing and a curse. You have this wonderful spot carved out on the web to direct people to learn about your... Read More

5 Tips to Improve Your Organic Search Rankings

Posted by DMA Solutions Team on March 28, 2017 12:07 PM

In marketing, visibility is key, and search engine optimization and organic search rankings are a big part of that. Is your website and brand being... Read More

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Get Your Facts Right About Social Media Demographics

Posted by Marci Allen on March 24, 2017 10:18 AM

When it comes to social media, we’ve seen many marketers slowly transition their entire communication strategy around a presupposed millennial... Read More

Why Your Website MUST Be Mobile Responsive [GIFs]

Posted by Beth Keeton on March 22, 2017 12:25 PM

It’s no secret that mobile use is a part of our everyday life, but you might be surprised to know that 75% of all web use will be mobile as of 2017... Read More

5 Reasons to Have a Content Management System

Posted by Marci Allen on March 21, 2017 10:47 AM

If it’s been a few years since you’ve invested in a new website, you may not be aware of how content management systems (CMS) have evolved.  They are... Read More

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Meet the 2017 Aggies for Fresh

Posted by Sarah Bockholt on March 17, 2017 11:04 AM

Last year, six top-performing students from Texas A&M University attended the Viva Fresh Expo through a scholarship from the Aggies for Fresh... Read More

You Might Need a New Website If… [INFOGRAPHIC]

Posted by Mackenzie Wortham on March 15, 2017 10:10 AM

We understand more than anyone the weight that comes with the task of redesigning a website. It’s no easy feat, and if you went through a redesign... Read More

90 Days until United Fresh: Proactive Strategies for a Successful Show

Posted by Mackenzie Wortham on March 14, 2017 12:52 PM

Year after year, our favorite events like the United Fresh Produce Show seem to sneak up on us. Now that we only have 3 months (just 90 short days!)... Read More

Facebook Ads: The Good News and the Hard News

Posted by DMA Solutions Team on March 10, 2017 2:46 PM

Marketers, we have some good news and some other news to share with you regarding Facebook ads. The good news is that Facebook ads have changed for... Read More

Pinterest is Powerful, But is it Right for You?

Posted by Marissa Baurys on March 8, 2017 10:59 AM

Our friends at Full Tilt recently shared their thoughts on the future of Pinterest in 2017 and the marketing opportunities it will provide, arguing... Read More

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The Value of Imperfect Video on Social Media

Posted by Beth Keeton on March 7, 2017 12:10 PM

There’s no denying that video continues to be a relevant and preferred method of content on social media. According to Facebook’s annual report,... Read More

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The Pros and Cons of Influencer Marketing

Posted by Sarah Bockholt on March 3, 2017 11:00 AM

If you are an avid reader of The Core, you know that influencer marketing is a strategy that we strongly recommend. However, it can seem like quite... Read More

5 Things You Need to Know Before Attending Southern Exposure 2017

Posted by DMA Solutions Team on March 1, 2017 10:24 AM

The 2017 Fresh Produce Tradeshow Season officially kicks off next week and we’re here to share all of the tips, recommendations and information that... Read More

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How Companies Are Embracing the Ugly Produce Trend

Posted by DMA Solutions Team on February 28, 2017 5:43 PM

Guest Blog Post from Matt Greenstein — Director of Business Development at Spoiler Alert. Ugly produce seemed to be the next big trend in the fresh... Read More

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Spring Dates & Opportunities to Think About for Your Social Media Marketing

Posted by DMA Solutions Team on February 24, 2017 8:52 AM

Punxsutawney Phil may have seen his shadow, but if you’re lucky enough to be like those of us in Texas, you’ve already put winter behind you and... Read More

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8 Ways to Tank Your Social Media Success

Posted by Kendra Knieriem on February 22, 2017 12:28 PM

Creating social media accounts for your brand is easy enough, but once you have the social accounts, where do you go next and how do you obtain... Read More

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Brands With Above and Beyond Customer Service

Posted by DMA Solutions Team on February 21, 2017 12:39 PM

We’ve all likely fallen victim to mediocre or just plain bad customer service. From hours spent on hold to a lack of response altogether from a... Read More

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Best Practices for Keeping your Sweepstakes and Contests Legal and Compliant

Posted by DMA Solutions Team on February 17, 2017 11:48 AM

Guest Blog Post by Donna DeClemente, Director of Social & Digital Media, American Sweepstakes & Promotion Company www.american-sweeps.com Sweepstakes... Read More

Earn $55M Worth of Marketing Results for Much (Much) Less

Posted by DMA Solutions Team on February 15, 2017 11:46 AM

After Mother Nature dealt growers and brands like Wonderful® Pistachios years of less-than-ideal growing conditions, in 2016 she finally lightened up... Read More

5 Reasons We’re in Love with Inbound Marketing

Posted by Mackenzie Wortham on February 14, 2017 12:11 PM

It’s Valentine’s Day and we want to gush about a major crush we’ve got on Inbound Marketing. If you aren’t familiar with everything inbound marketing... Read More

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The Anatomy of a Great Instagram Photo

Posted by Marissa Baurys on February 10, 2017 12:28 PM

With Valentine’s Day just around the corner, we’re seeing “heart shapes” everywhere we turn. Specifically, our team of social media experts is... Read More

How Marketing Can Add Value to Your Buyer Relationships – Part II

Posted by Marci Allen on February 8, 2017 12:24 PM

In part I on this series topic, we introduced the value in having consumer data-based conversations with your retail buyers, now we want to give you... Read More

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Brand Activism, Smart Social Media Strategy & Live Moments “Win” Advertising’s Biggest Night of the Year

Posted by DMA Solutions Team on February 6, 2017 3:51 PM

If the commercial breaks from last year’s big game were all about celebrity endorsements, then this year’s ads were all about “the message.”  The... Read More

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Tour de Fresh 2017: Sponsorships & More!

Posted by DMA Solutions Team on February 3, 2017 11:44 AM

It’s time to get back in the saddle and start training for the 4th annual Tour de Fresh! From a dream ride route on the beautiful California coast to... Read More

How Marketing Can Add Value to Your Buyer Relationships - Part 1

Posted by Marci Allen on February 1, 2017 10:37 AM

Many of you have been in the proverbial hot seat sitting across a retailer’s desk discussing category and brand performance, crop projections,... Read More

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Use Targeting to Get the Most Out of Google Ad Campaigns

Posted by DMA Solutions Team on January 31, 2017 5:11 PM

Do you know what people search for online that relates to your brand? They could search for products that you grow or sell, or perhaps they’re... Read More

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5 Content Creation Tips for Your B2B Blog

Posted by DMA Solutions Team on January 27, 2017 1:27 PM

By 2020, your customers will manage 85% of their relationships without ACTUALLY talking to a human. This means that your assets, including your... Read More

Thoughtful 2016 Marketing Campaigns & Brands to Learn From

Posted by DMA Solutions Team on January 25, 2017 11:05 AM

We love blurring the lines between art, entertainment, and marketing, so when we catch wind of a brand that manages to do just that, we sit up and... Read More

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Stand-Out Fresh Produce & Retailer Marketing Campaigns from 2016

Posted by DMA Solutions Team on January 24, 2017 11:50 AM

A lot happened in 2016. From the Summer #OlympicsFails to one crazy presidential election, many people have welcomed 2017 with open arms. Yet despite... Read More

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Social Media Platform Changes to Be Aware of in 2017

Posted by Kendra Knieriem on January 20, 2017 3:59 PM

The only thing you can consistently count on when it comes to marketing and social media is that the tools (and rules!) are going to change. Don’t... Read More

An Open Letter to Michelle Obama: Let’s (Still) Move!

Posted by DMA Solutions Team on January 18, 2017 11:26 AM

Dear Mrs. Obama, In the words of the iconic 90’s boy band, Boyz II Men, “It’s so hard to say goodbye…”  But that’s not the main reason for my letter... Read More

5 Ways to Strategically Maximize Your PR Team

Posted by Sarah Bockholt on January 17, 2017 12:02 PM

To someone unfamiliar with public relations, there may be many questions surrounding why their marketing plan needs it. Within the fresh produce... Read More

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Our Top 5 Food & Marketing Apps to Watch in 2017

Posted by DMA Solutions Team on January 13, 2017 12:57 PM

As we identified in our previous post about the hottest trends for 2017, more personalized, convenient and philanthropic approaches to marketing are... Read More

5 Compelling Reasons to Hire a Marketing Agency in 2017

Posted by Dan'l Mackey Almy on January 11, 2017 10:50 AM

If there’s one common challenge that marketers in the fresh produce industry share. It’s finding the “time to do it all.” We know this because over... Read More

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The Biggest #PRFails of 2016

Posted by Beth Keeton on January 10, 2017 2:55 PM

We’ve spent the past several years studying and grappling with how Public Relations can bring success to fresh produce marketers. One thing we know... Read More

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Best Marketing Blogs to Follow in 2017

Posted by DMA Solutions Team on January 6, 2017 6:19 PM

There are so many resources available to marketers to jumpstart your 2017 marketing journey that it can be a little overwhelming. Fear not – we have... Read More

The Most Important Question to Ask in 2017

Posted by Megan Zweig on January 4, 2017 9:00 AM

Oftentimes in business knowing what we do and how we do it isn’t always enough to produce the results that the business is ultimately seeking to... Read More

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Our Favorite Quotes from Gary Vaynerchuk and Seth Godin [INFOGRAPHIC]

Posted by DMA Solutions Team on January 3, 2017 12:24 PM

It would be an understatement to say we have a “crush” on two marketing geniuses: Gary Vaynerchuk and Seth Godin. Both Gary and Seth are notable... Read More

8 Ways to Market Ahead of Your Competition

Posted by Mackenzie Wortham on December 28, 2016 9:20 AM

For many marketers, the idea of being ahead of your competition is a desirable position to be in. However, It’s no simple task considering how... Read More

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3 Stats That Will Convince You to Invest in Visual Content in 2017 [INFOGRAPHIC]

Posted by Marci Allen on December 27, 2016 11:43 AM

There is no shortage of arguments for why marketers should think long and hard about foregoing a content development budget in 2017.  In fact, there... Read More

5 Marketing Lessons We Learned in 2016

Posted by DMA Solutions Team on December 21, 2016 10:45 AM

2016 was a particularly crazy year, or so it seemed. Advances in technology and our 24/7 instantly gratifying news cycle have not only changed the... Read More

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When it Comes to Marketing, Innovate or Die

Posted by DMA Solutions Team on December 20, 2016 11:53 AM

In the past, corporations and established businesses had strongholds on their respective industries, dominating as the most widely-recognized... Read More

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How to Win at Event Marketing in 2017

Posted by DMA Solutions Team on December 16, 2016 11:41 AM

If you’d like to create experiences with your brand that “bring it to life,” you may want to consider hosting an event in 2017. But before you dive... Read More

The 2017 Consumer Trends and Technology Advances that Should Change Your Marketing

Posted by Mackenzie Wortham on December 14, 2016 9:00 AM

One of the most exciting aspects of our jobs as marketers is that the best practices and the opportunities available to us are continually changing.... Read More

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New York Produce Show 2016: What Blew Us Away (#WBUA)

Posted by Mackenzie Wortham on December 13, 2016 11:25 AM

There’s nothing quite like The Big Apple during the holidays, and when you combine that with fresh produce industry folks coming together to promote... Read More

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2017 Food Trends You Need to Know

Posted by Beth Keeton on December 9, 2016 9:52 AM

We’re back again to discuss some of the biggest food trends coming up in 2017, and this year we’ve got some of our favorite influencers in the... Read More

Managing Social Media When You Don’t Have Enough Time

Posted by Marissa Baurys on December 7, 2016 9:30 AM

Earlier this month, DMA released our 2017 Social Media Calendar and along with the download, we asked marketers about their biggest social media... Read More

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How to Create Emotional Connections with Your Audience

Posted by DMA Solutions Team on December 6, 2016 9:30 AM

There’s more to a person than what they do. Sometimes a person’s career is a large part of who they are, but I’ve found that it takes some digging to... Read More

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Make Note of These Learnings from The State of Social Media in 2016

Posted by DMA Solutions Team on December 2, 2016 11:08 AM

Social media marketing is constantly evolving, and it has become a pillar for business growth. In 2016 there are over 2.2 billion active users and... Read More

Packaged Food Wants Real Estate in the Produce Aisle: What Are You Going to Do About it?

Posted by Mackenzie Wortham on November 30, 2016 11:06 AM

It’s not news that CPG products and other non-produce packaged foods are eager to gain supermarket retail space next to fresh lettuce and apples. In... Read More

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The Produce Department Through the Shoppers’ Eyes [INFOGRAPHIC]

Posted by Mackenzie Wortham on November 29, 2016 3:45 PM

During the 2016 PMA Fresh Summit Expo, Yerecic Label partnered with FMI and 210 Analytics to deliver a powerful educational session featuring their... Read More

What Are Your Marketing Priorities in 2017?

Posted by DMA Solutions Team on November 22, 2016 10:05 AM

The clock is ticking.  I can’t even believe that I’m about to type these words…  There are less than six weeks remaining in 2016, which means that... Read More

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3 Big Takeaways from the 2016 Inbound Conference

Posted by Marci Allen on November 21, 2016 5:45 PM

Four of our team members just returned from a fantastic experience at HubSpot’s annual Inbound Conference where 19,000 marketers from 92 countries... Read More

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2017 Marketing Game-changers: 5 Projects Starting Under $5,000

Posted by Beth Keeton on November 18, 2016 11:54 AM

We know that budgeting for the New Year puts many marketers in the fetal position. We get it! But hear us out: consider working with an agency on... Read More

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The 2017 Produce Marketer’s Calendar: Important Dates All in One Place

Posted by DMA Solutions Team on November 16, 2016 10:05 AM

As a fresh produce marketer, one of the most fun yet challenging aspects of our role is the ever-changing trends and tastes that speak to our... Read More

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Creating a Brand Experience with Pinterest

Posted by DMA Solutions Team on November 15, 2016 1:54 PM

Photos are such a powerful form of communication. A good photo can express mood, tone, and atmosphere that can align with your brand and even move it... Read More

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How to Use LinkedIn to Connect to Your Customers in 2017

Posted by Mackenzie Wortham on November 11, 2016 12:11 PM

The world’s largest professional network, more commonly known as LinkedIn, is a go-to for human resource professionals when it comes to recruiting... Read More

PMA’s 2016 State of the Industry: How Marketers Can Take Action

Posted by Dan'l Mackey Almy on November 9, 2016 1:55 PM

Each year I attend Fresh Summit, I become increasingly excited for the State of the Industry (SOI) presentation.  This year Cathy Burns and Bryan... Read More

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Marketers: Don’t Forget to VOTE! [Infographic]

Posted by Mackenzie Wortham on November 8, 2016 11:06 AM

Today is Election Day, and while we certainly hope that each of you have been to the polls to cast your vote for our nation’s next leader, we’d like... Read More

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Stats that Prove the Importance of Video in 2017

Posted by DMA Solutions Team on November 4, 2016 9:42 AM

Video will account for 80% of global internet traffic by 2019. This is a pretty solid indicator that marketers should include video as a part of... Read More

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The 2017 Social Media Calendar is Here!

Posted by Kendra Knieriem on November 2, 2016 1:15 PM

As a social media specialist at DMA, taking advantage of all of the dates and holidays out there (fresh produce specific and everything in between)... Read More

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Another Success for Tour de Fresh (and Salad Bars!)

Posted by DMA Solutions Team on November 1, 2016 11:08 AM

The Tour de Fresh, presented by The California Giant Foundation, recently held their very first regional event in Fort Worth, Texas, and it was... Read More

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How Much Should I Spend on Social Media Ads in 2017?

Posted by Kendra Knieriem on October 28, 2016 1:13 PM

If you're playing in the big playground of social media, it’s time to realize that this game is a pay to play one. These days, no matter the platform... Read More

2017 Facebook Marketing Predictions

Posted by DMA Solutions Team on October 26, 2016 9:00 AM

The only constant when it comes to Facebook is to expect change. While no one knows exactly what changes will occur in 2017 (except maybe Mark... Read More

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Twitter Predictions for 2017

Posted by DMA Solutions Team on October 25, 2016 1:44 PM

The buzz surrounding 2017 social media experts is that Twitter is a potential target for acquisition. These rumors stem from the projection that... Read More

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Instagram & Pinterest Predictions for 2017

Posted by Marissa Baurys on October 21, 2016 11:49 AM

It’s unavoidable: algorithms and updates can happen overnight. And while we can always wish for a fortune teller to give us a heads up before things... Read More

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Fresh Summit 2016: What Blew Us Away (#WBUA)

Posted by Mackenzie Wortham on October 19, 2016 2:18 PM

As we walked across the vast tradeshow floor in Orlando this past weekend, one thing was clear: fresh produce brands are stepping up their marketing... Read More

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QUIZ: How Well Do You Know the DMA Solutions Team?

Posted by Beth Keeton on October 18, 2016 11:25 AM

It’s no secret that the talent at DMA Solutions has doubled in the last few years in order to support the need for more specialized marketing in... Read More

5 Ways to Turn Leads into Sales After Fresh Summit

Posted by DMA Solutions Team on October 12, 2016 12:57 PM

As marketers, your #1 goal is to help your sales team tee up, nurture and close sales. Yet much of your success hinges on your team’s effort after... Read More

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How to Use Social Media During Fresh Summit

Posted by DMA Solutions Team on October 11, 2016 12:20 PM

The time has come to assemble your social media plans in order to maximize your impact past the tradeshow floor in Orlando this weekend. Over the... Read More

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Can’t Miss Sessions for Marketers at PMA Fresh Summit

Posted by DMA Solutions Team on October 7, 2016 1:39 PM

Some of you may be so busy planning out your Fresh Summit booth that you have not been able to fully digest the schedule of events and figure out... Read More

5 Compelling Reasons to Hire a Marketing Agency in 2017

Posted by Dan'l Mackey Almy on October 5, 2016 11:45 AM

If you’re anything like our team at DMA Solutions, you like to think about the big picture as you start on your annual planning.  Identifying our... Read More

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A Brand Lexicon:  What it is and Why You Need it

Posted by Megan Zweig on October 4, 2016 11:59 AM

You may not have heard of a brand lexicon before, but once we tell you a little more about it – you’re going to want one! A brand lexicon is... Read More

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5 Blog Posts Produce Marketers Should Read Before Fresh Summit

Posted by Mackenzie Wortham on September 30, 2016 1:43 PM

Before you start working on your PMA Fresh Summit packing list, take a few minutes to get inspired and in the right state of mind to tackle that vast... Read More

5 Tips for Attendees to Get the Most Out of Fresh Summit

Posted by Mackenzie Wortham on September 28, 2016 9:52 AM

Tradeshow veterans and first-time attendees alike should plan for success prior to attending a tradeshow.  With a record number of exhibiting... Read More

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Fresh Summit PR Resources You Should Use

Posted by Beth Keeton on September 27, 2016 11:55 AM

As PMA Fresh Summit approaches, our focus tends to be consumed by booth design, marketing and sales collateral, branding updates, new product... Read More

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5 Ways to Make Fresh Summit Planning Easier Right Now

Posted by DMA Solutions Team on September 23, 2016 12:23 PM

Produce, floral, talent and tech ALL in one place at the same time. It’s that time of year again! Fresh Summit is right around the corner, and... Read More

6 Measures of Success for 2016 PMA Fresh Summit Exhibitors

Posted by Marci Allen on September 21, 2016 11:00 AM

Have you ever been asked to report back on how your company performed at a tradeshow and been at a loss as to how to deliver some measurable insights... Read More

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Is Your Web Copy Consumer-Friendly?

Posted by DMA Solutions Team on September 20, 2016 9:00 AM

Digital and social media present opportunities for fresh produce brands to directly connect and engage with shoppers/end-consumers.  That direct... Read More

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How to Maximize Your Booth’s Visibility at Fresh Summit

Posted by Mackenzie Wortham on September 16, 2016 10:00 AM

With more people anticipated to attend this year’s Fresh Summit Convention + Expo in Orlando than ever before, it is imperative that you utilize... Read More

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How to Motivate Bloggers

Posted by Marissa Baurys on September 14, 2016 9:00 AM

We’ve discussed the value of bloggers and why working with one can foster meaningful connections for your brand while providing an opportunity to tap... Read More

Marketing FAQ: How Can We Use PokemonGO?

Posted by DMA Solutions Team on September 13, 2016 10:00 AM

PokémonGO is a phenomenon, no doubt about it. With a daily active user rate that’s passed up Tinder and almost Twitter at its peak point, the... Read More

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Fresh Summit Sponsorships You Can Still Take Advantage of

Posted by DMA Solutions Team on September 9, 2016 12:44 PM

If you’re wondering what sponsorships are still up for grabs at the upcoming 2016 Fresh Summit Convention, you’ve come to the right place – and... Read More

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5 First-time Tradeshow Exhibitor Mistakes to Avoid

Posted by Marci Allen on September 7, 2016 10:28 AM

Are you a first-time tradeshow exhibitor at PMA Fresh Summit in October? As you’re wrapping up your plans over the next few weeks, we’ve identified a... Read More

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The Holy Grail of Professional Development for Fresh Produce Marketers

Posted by Marci Allen on September 6, 2016 11:53 AM

This year’s Inbound 2016 conference is just around the corner and I, along with several other members of the DMA team, are looking forward to... Read More

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Why Flexibility is a Social Media Marketer’s Best Friend

Posted by DMA Solutions Team on September 2, 2016 11:20 AM

Since social media is an ever-changing field, it is almost impossible to predict what might unfold on your social sites. Today’s social media... Read More

Four Can’t Miss Opportunities During The Washington Conference

Posted by DMA Solutions Team on August 31, 2016 12:09 PM

Ahhhhh, Washington DC in the fall of a presidential election year – there’s nothing quite like it!  For political junkies like me, the city’s... Read More

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4 Ways to Humanize Your Brand

Posted by DMA Solutions Team on August 30, 2016 11:56 AM

Think about the people in your life who you trust the most. You have a deep, personal connection with them. You confide in them when you’re facing a... Read More

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Get the Most Out of Branded Swag at Tradeshows

Posted by DMA Solutions Team on August 26, 2016 3:56 PM

How many times have you collected a mountain of “stuff we all get” or swag at an event only to toss most of it in the trash before you head to the... Read More

Critical Questions to Ask Before Fresh Summit

Posted by Megan Zweig on August 24, 2016 11:50 AM

Most of the time when I ask fresh produce marketing professionals about their plans for Fresh Summit, we discuss the booth, what it will look like... Read More

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Lessons from a Recent Graduate Working in Social Media

Posted by Marissa Baurys on August 23, 2016 1:09 PM

When I was in school, professors often preached that by “the merit of my birth year,” I was destined for social media marketing. As a Millennial, I... Read More

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Marketing Gold Discovered Amidst 2016 #OlympicsFails

Posted by DMA Solutions Team on August 19, 2016 10:22 AM

It seems like very little is going right when it comes to the 2016 Summer Olympics Games happening right now. Just look at any news source and you... Read More

Choosing the Right Bloggers for Your Brand

Posted by Sarah Bockholt on August 17, 2016 12:16 PM

For brands wanting to forge an ongoing relationship with an influencer, the biggest hurdle is where to start and who to work with. Bloggers have... Read More

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Marketing 101: 5 Types of Marketing Appeals

Posted by DMA Solutions Team on August 16, 2016 11:06 AM

Sometimes it’s great to take a moment to refresh on marketing principles and basics! For anyone who studied marketing in college, you will remember... Read More

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A First Look at Instagram Analytics

Posted by Kendra Knieriem on August 12, 2016 10:38 AM

They’re here, they’re here! Instagram analytics have officially arrived for one of our favorite social media platforms. Although we’ve previously had... Read More

Escape Brand Stagnation: 3 Keys to Stand Out on Social Media

Posted by DMA Solutions Team on August 10, 2016 11:50 AM

We love our comfort zones. Very few people truly enjoy stepping out into the “unknown” and taking risks. If you’re the type of person that is afraid... Read More

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5 Things to Consider about Your Brand’s Voice

Posted by DMA Solutions Team on August 9, 2016 2:18 PM

As marketers, we sometimes focus so much on numbers that we forget about heart. While there are plenty of technical things we can do to turn the dial... Read More

Tour de Fresh Approaches Half a Million Dollars Raised for Salad Bars [PHOTOS]

Posted by DMA Solutions Team on August 5, 2016 1:22 PM

Thanks to a record-setting 2016 Signature Event last week in northern California, the Tour de Fresh in its third year has raised almost half a... Read More

PMA Foodservice 2016: What Blew Us Away

Posted by Mackenzie Wortham on August 3, 2016 12:06 PM

While the annual PMA Foodservice conference in Monterey, CA gets us excited each year for new trends and ideas for consuming and using fresh produce... Read More

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How to Leverage Social Media Analytics

Posted by DMA Solutions Team on August 2, 2016 12:13 PM

With the vast amount of social media platforms being used today, there are many useful ways to tap into the potential of analytical tools. Data from... Read More

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How Do We Stay Creative?

Posted by DMA Solutions Team on July 29, 2016 9:00 AM

Creativity is the lifeblood to our business; blogs, brand designs, social media, photography, promotions, copywriting…they all require us to grind... Read More

Marketing with the Scientific Method

Posted by DMA Solutions Team on July 27, 2016 12:09 PM

My sister, Emily, is an amazing teacher and self-described nerd.  Most of the time, when it comes to chemistry or plate tectonics, I don’t know what... Read More

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Holiday Food Trends to Consider NOW

Posted by Beth Keeton on July 26, 2016 1:13 PM

While most of us are soaking up the summer sunshine and enjoying the occasional cocktail by the pool, national media across the country are setting... Read More

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A Recent Graduate’s Reality of Working in Public Relations

Posted by Sarah Bockholt on July 22, 2016 11:39 AM

Before graduating college, I had an expectation that my first job in public relations would involve writing and connecting with people, but I had no... Read More

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Don’t Limit Your Marketing Spend in These Two Areas

Posted by Mackenzie Wortham on July 20, 2016 1:17 PM

As budget-conscious marketers, we understand just as much as any produce marketer the need to feel assured that your marketing efforts and investment... Read More

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Commonly Overlooked Website Details

Posted by Marci Allen on July 19, 2016 12:45 PM

So you’re launching a new website – exciting times!  You may have a new design, more relevant brand positioning and sometimes even a whole new brand... Read More

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3 Tips for the Perfect Website Project

Posted by DMA Solutions Team on July 15, 2016 12:59 PM

We all know things can go wrong when creating a new website. In fact, we’ve heard many of you say you have PTSD from your last website undertaking –... Read More

What to Expect at PMA Foodservice 2016

Posted by Mackenzie Wortham on July 13, 2016 11:06 AM

In just over 2 weeks, our industry will come together as it does every year in breezy, coastal Monterey Bay. We’re even more excited this time around... Read More

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Why We Love Working with Gen X

Posted by Beth Keeton on July 12, 2016 12:51 PM

Our dearest Brock Nemecek wrote an article a few weeks ago about the benefits of working with Millennials, and we could only respond in a mutual love... Read More

What’s Next for Snapchat: Ads are Here!

Posted by DMA Solutions Team on July 8, 2016 11:54 AM

Snapchat ads are here! Snapchat just announced a huge expansion of their advertising options that includes ad buying options via a carefully selected... Read More

When Tragedy Strikes, How Should Companies Respond on Social Media?

Posted by Kendra Knieriem on July 6, 2016 11:42 AM

Here at DMA we all had a wonderful Fourth of July weekend soaking up the sun, spending time with friends and family, and of course, celebrating this... Read More

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There’s Still Time to Support the 2016 Tour de Fresh!

Posted by DMA Solutions Team on July 5, 2016 12:35 PM

It’s that time again… and this year’s event is turning out to be bigger and better than ever! The 2016 Tour de Fresh ride in California is less than... Read More

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How to Generate Blog Content Ideas

Posted by DMA Solutions Team on July 1, 2016 12:34 PM

Creating a steady flow of helpful, fun and creative content for your company’s blog is exciting and challenging at the same time. It is great to own... Read More

7 Things That Hold Up New Website Projects

Posted by DMA Solutions Team on June 29, 2016 11:05 AM

Creating a new website is a very exciting and slightly terrifying adventure. You might not know what to expect or how to accomplish everything, and... Read More

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United Fresh 2016: What Blew Us Away

Posted by DMA Solutions Team on June 27, 2016 1:15 PM

One thing was clear during this year’s 2016 United Fresh Produce Show: marketing matters and has become a priority for fresh produce brands who want... Read More

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5 Things to Ask For When You Hire a Photographer

Posted by DMA Solutions Team on June 24, 2016 3:43 PM

Photography is one of the most important assets your brand can have when it comes to digital marketing. I’d go as far as saying it’s the FIRST thing... Read More

How to Pitch Journalists Using Social Media

Posted by Beth Keeton on June 22, 2016 9:00 AM

As social media becomes more and more prominent as a tool for journalists to find sources of information, inspiration, and breaking news, PR pros are... Read More

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7 Ways to Get Consumer PR Without a Big Budget

Posted by DMA Solutions Team on June 21, 2016 9:00 AM

In the past, consumer public relations successes were often directly tied to big budgets and big agencies. And while both of these are still... Read More

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8 Ways to Make the Most of Your Time in Chicago

Posted by Mackenzie Wortham on June 17, 2016 1:30 PM

With just a few days away from the annual United Fresh Expo, you’ve likely already wrapped up all of your major tradeshow related to-dos. BUT have... Read More

Marketing Lessons We Can Learn from @RealDonaldTrump

Posted by DMA Solutions Team on June 15, 2016 9:55 AM

At DMA, we’re a pretty heterogeneous group, with a wide variety of interests, views, and opinions.  In spite of a myriad of beliefs throughout the... Read More

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Social Media Before, During and After a Tradeshow

Posted by DMA Solutions Team on June 14, 2016 2:13 PM

United Fresh is next week – do you have a plan for your social media efforts before, during and after the show? Here are some ways you can... Read More

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3 Tips for Marketing to Men

Posted by DMA Solutions Team on June 10, 2016 11:02 AM

As both a “dude” and a fresh produce marketer, I certainly have opinions about the messages that are often not-so-subtly delivered by brands that... Read More

Before You Ask About Social Media ROI, Consider This

Posted by DMA Solutions Team on June 8, 2016 11:11 AM

At some point on your social media journey, you’ve probably asked: “What am I getting in return from the investment I’m putting in to social media?”... Read More

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3 Social Media Changes You Need to Know About

Posted by DMA Solutions Team on June 7, 2016 12:00 PM

Fast-paced and ever-changing, once again there are several big changes in the realm of social media that will affect marketers in the months to come.... Read More

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What’s On Google’s Menu for 2016

Posted by Mackenzie Wortham on June 3, 2016 10:51 AM

In October 2015, we shared with you a projection of the top food trends to keep an eye out for in 2016 after speaking with expert chefs, foodies and... Read More

3 Things Marketers Can Learn from Southwest Airlines’ Social Media Process

Posted by Mackenzie Wortham on June 1, 2016 11:02 AM

As a Dallas-based company, Southwest Airlines has a fantastic reputation in the DFW metroplex, and many of us at DMA Solutions happen to know people... Read More

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Are You Helping Your Foodservice Customers?

Posted by Marci Allen on May 31, 2016 12:38 PM

We talk a lot about the value of creating and sharing helpful content when it comes to increasing brand equity with consumers and retail partners.... Read More

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Advertising and the Produce Industry: Highlights from a Loyola University Student’s Research

Posted by Mackenzie Wortham on May 27, 2016 12:44 PM

Several weeks ago, a bright student from Loyola University reached out to Brock to request an interview for a research project on fresh produce... Read More

Why We Used LinkedIn to Recruit New Talent

Posted by Megan Zweig on May 25, 2016 12:52 PM

Over the years, DMA Solutions has taken various routes to recruit bright and passionate people to join our company and work to increase the demand of... Read More

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Why I Love Working with Millennials

Posted by DMA Solutions Team on May 24, 2016 11:22 AM

For several months, our team at DMA was a “house divided.”  No, not because we have under one roof alumni from many esteemed and sometimes rival... Read More

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Watch: Tradeshow Tips for Young Professionals

Posted by Mackenzie Wortham on May 20, 2016 12:36 PM

If you’re familiar with DMA and read our blog regularly, you know how passionate we are about recruiting talent and nurturing young professionals. We... Read More

Budgeting for Bloggers: You’re Doing It Wrong

Posted by Beth Keeton on May 18, 2016 12:50 PM

A question that often surfaces for us during marketing discussions is “how much do we need to budget for blog partnerships?” This has been a wildly... Read More

5 Most Helpful Exhibitor Resources for United Fresh

Posted by DMA Solutions Team on May 17, 2016 11:33 AM

There are many ways to stay organized and prepare for an upcoming tradeshow, but it is very important to use every resource you are given and take... Read More

You Already Have the Blueprint for the Perfect Tradeshow Booth

Posted by DMA Solutions Team on May 13, 2016 11:50 AM

As fresh produce marketers, we spend our days strategizing, developing and producing work that is shared across many marketing touchpoints.  From... Read More

10 Public Relations Lessons I Learned from Desk Side Visits in NYC

Posted by Megan Zweig on May 11, 2016 11:14 AM

When was the last time you “pitched” your product to a member of the media (outside of trade media) or an influencer?  Have you ever conducted a... Read More

Connecting Food Editors to Fresh Produce

Posted by Megan Zweig on May 10, 2016 2:13 PM

As a red blooded marketer, I have always wondered what it would be like to conduct desk side visits with editors of nationally distributed consumer... Read More

How To Host Your Own “Brand Photoshoot”

Posted by DMA Solutions Team on May 6, 2016 9:00 AM

Do you want beautiful photography of your product to share on Instagram? As a busy marketer, we understand that it might be hard for you to... Read More

Don’t Cheat the Algorithms: 3 Keys to Maintain Social Media Success

Posted by DMA Solutions Team on May 4, 2016 10:37 AM

What is the purpose of social media marketing? If you answered, “to build relationships,” then you are correct. As marketers we say this constantly,... Read More

6 Beginner Food Photography Tips

Posted by DMA Solutions Team on May 3, 2016 10:31 AM

Have you noticed California Giant Berry Farm’s food photography recently? It’s kind of amazing… and honestly, it’s made my mouth water on more than... Read More

With Digital Marketing, It’s Important to Plan Ahead

Posted by Kendra Knieriem on April 29, 2016 10:46 AM

There are two types of people in this world: those that LOVE to karaoke and those that are too scared. Okay, maybe there are more types of people... Read More

How do YOU Fascinate? Lessons from Women’s Fresh Perspectives

Posted by Beth Keeton on April 27, 2016 11:40 AM

Ever wonder what makes YOU fascinating? This year’s Women’s Fresh Perspectives Conference included an incredible line-up of speakers who inspired... Read More

30 Sharable One-Liners from the Women’s Fresh Perspectives Conference

Posted by Megan Zweig on April 26, 2016 12:59 PM

The Women’s Fresh Perspectives Conference hosted by the Center for Growing Talent by PMA took place last week in San Diego.  The three-day conference... Read More

Fresh Produce Sustainability Stories We Love

Posted by DMA Solutions Team on April 22, 2016 10:02 AM

Today is Earth Day, so we’re celebrating by sharing some of our favorite sustainability stories in the industry. If you aren’t sharing your... Read More

What’s New at United Fresh 2016?

Posted by Megan Zweig on April 20, 2016 10:31 AM

As we launch full speed into the second quarter of 2016, the team at DMA Solutions is preparing for a successful United Fresh exposition in June. ... Read More

5 Ways You’re Not Using PR, and Should Be

Posted by Beth Keeton on April 19, 2016 1:41 PM

Whether you’re a public relations novice, or have been using PR as part of a marketing strategy for years, we’ve got 5 ways to create publicity that... Read More

What is a Brand Idol and Why You Should Have One

Posted by DMA Solutions Team on April 15, 2016 11:08 AM

If you are creating a new website, establishing your brand’s presence on social media, or updating your branding, it’s important to FIRST understand... Read More

4 Billion Impressions and Counting!

Posted by Beth Keeton on April 13, 2016 11:42 AM

On February 28, we were thrilled to find that a brand we work closely with, Natural Delights, had earned a placement on Yahoo, worth 4 billion (yes,... Read More

Identify Your Target Markets with These 5 Resources

Posted by DMA Solutions Team on April 12, 2016 12:33 PM

The number one rule of real estate and, arguably, of marketing, too, is LOCATION, LOCATION, LOCATION!  Geo-targeting your marketing efforts is... Read More

The Untapped Potential of Your Sustainability Story

Posted by DMA Solutions Team on April 8, 2016 2:00 PM

Guest Blog Post Written (Originally Posted on April 17, 2015) by Nikki Rodoni, Founding principal of Measure To Improve, LLC (MTI) Sustainability... Read More

Viva Fresh 2016: What Blew Us Away

Posted by DMA Solutions Team on April 6, 2016 11:17 AM

After hearing such great feedback about the first annual Viva Fresh Produce Expo last year, the DMA team knew we couldn’t miss the 2016 show. With... Read More

4 Steps to Creating a New Tradeshow Booth: Lessons from a Newbie

Posted by DMA Solutions Team on April 5, 2016 3:36 PM

Okay, I’ll admit it off the bat: I am a tradeshow newbie! Attending Viva Fresh this past week was my first time to experience a fresh produce... Read More

The Truth about Launching a Website [GIFs]

Posted by Mackenzie Wortham on March 30, 2016 11:38 AM

We’ve been designing, coding and launching websites since DMA’s inception, so we can attest to the transformational journey that comes with each and... Read More

What You Need to Know about Facebook’s Relevance Score

Posted by DMA Solutions Team on March 29, 2016 12:06 PM

As a marketer, you probably already know that running relevant ads to your audience is extremely important. If you’re not relevant, people aren’t... Read More

Don’t Make This Social Media Mistake

Posted by Mackenzie Wortham on March 24, 2016 2:49 PM

Fresh produce marketers: I want you to ask yourself this very important question. How long does it take you to respond when a consumer messages you... Read More

5 Best Practices for Nurturing Blogger Relationships

Posted by Beth Keeton on March 23, 2016 10:06 AM

Blogging has become a mainstream activity in the last 5 years, so much so that it seems like everyone has a platform for their own content. The... Read More

The Lowdown on Instagram Advertising

Posted by Kendra Knieriem on March 22, 2016 11:52 AM

It was only a matter of time before Instagram decided to start cashing in on promoted ads, giving businesses the chance to push their content to this... Read More

10 Tips for Growing Fresh Produce Talent

Posted by Marci Allen on March 18, 2016 12:33 PM

Ten is the magic number for new talent in the fresh produce industry. The Center for Growing Talent by PMA recently launched the 10 for Talent... Read More

A Fresh St. Paddy’s Feast with Recipes for the Taking

Posted by DMA Solutions Team on March 16, 2016 11:17 AM

It’s no secret that around the DMA offices, we love any excuse to EAT and enjoy a few libations along with it – and Saint Patrick’s Day is the... Read More

Do Celebrity Endorsements Work?

Posted by DMA Solutions Team on March 15, 2016 12:30 PM

Celebrities are no longer confined to the big screen. From reality TV shows to Instagram, famous and infamous people alike are prominent on every... Read More

Meet Your Next Intern at Viva Fresh

Posted by DMA Solutions Team on March 11, 2016 5:43 PM

Headed to Viva Fresh this year? Be on the lookout for some fresh new faces from Texas A&M University who could be the next generation of superstars... Read More

Really? You STILL Don’t Have a Blog?

Posted by Mackenzie Wortham on March 9, 2016 10:57 AM

I said it once before but it bears repeating: if you want to be a relevant brand with positive recognition in 2016, you need to have a blog. Even if... Read More

Fresh Produce Blogs We Love

Posted by DMA Solutions Team on March 8, 2016 11:07 AM

Blogging not only helps drive traffic to your website, but also lets you connect with your customers and consumers on a more personal level. Whether... Read More

Everything You Need to Know about the Viva Fresh Inaugural 5K

Posted by DMA Solutions Team on March 4, 2016 1:59 PM

Here at DMA Solutions, we’re looking forward to the Viva Fresh Produce Expo for a number of reasons. From the Texas sized growth potential to the... Read More

A Viral Video Opportunity for Fresh Produce

Posted by DMA Solutions Team on March 2, 2016 11:31 AM

Unless you hate cooking delicious food (and as fresh produce marketers, we hope this isn’t the case!) you’ve likely witnessed an overwhelming trend... Read More

Facebook’s Algorithm Changed (Again) and It’s a Good Thing

Posted by DMA Solutions Team on March 1, 2016 11:51 AM

Facebook implemented ANOTHER algorithm change recently- a move that has sent marketers into a panic in the past. But this time it’s different: this... Read More

7 Stats that Prove Social Media is Critical in B2B Marketing

Posted by Marci Allen on February 26, 2016 9:47 AM

When it comes to social media, marketers typically see this digital tool as a better way to reach consumers. In fresh produce, communicating to... Read More

4 Audiences You Can’t Ignore in 2016

Posted by Beth Keeton on February 24, 2016 1:29 PM

In 2015, we learned that millennials are quickly becoming the most influential group of fresh produce consumers. As a result, many fresh produce... Read More

How to Use Instagram Photos to Shape a Positive Brand Perception

Posted by DMA Solutions Team on February 23, 2016 12:03 PM

When it comes to Instagram, the expression a photo is worth a thousand words has never held truer. One photo on Instagram can communicate your brand... Read More

Stats that Prove the Importance of Video in 2016

Posted by DMA Solutions Team on February 19, 2016 10:39 AM

Video is everywhere across social media platforms right now. Whether it is a “Tasty video” on Facebook or a Boomerang GIF of your friends on... Read More

Lessons We Can Learn from Uber’s Dramatic Rebranding

Posted by Mackenzie Wortham on February 17, 2016 10:23 AM

Uber is a genius concept. I can’t tell you how many times I’ve selected the black and silver “U” icon on my phone to avoid a potentially... Read More

6 Compelling Reasons to Attend the Viva Fresh Produce Expo

Posted by Megan Zweig on February 16, 2016 12:27 PM

As a proud Texas-based company, DMA Solutions is eager and excited to experience the Viva Fresh Produce Expo in San Antonio this April! We are... Read More

Reasons We’re Already Loving the 2016 Tour de Fresh

Posted by DMA Solutions Team on February 12, 2016 1:33 PM

It’s Valentine’s Day weekend and love is in the air! This year we have a very special collective crush at DMA Solutions… we’re falling hard for the... Read More

You Can Still Maximize 2016’s Top 5 Resolutions

Posted by Marci Allen on February 10, 2016 10:43 AM

It may be February, but people are still working hard to maintain their resolutions. It’s probably no surprise to you that the top two resolutions... Read More

5 Webinars You Need to Watch in 2016

Posted by Kendra Knieriem on February 9, 2016 11:34 AM

As social media evolves, there is always an abundance of information and new tips that marketers need to be aware of. Sometimes it can be... Read More

Super Bowl 50 Marketing Lessons and Revelations

Posted by DMA Solutions Team on February 8, 2016 12:10 PM

Advertising’s biggest night of the year is not only a guaranteed time for laughs, celebrity cameos and delicious snacks, it also marks an important... Read More

2016 Website Resolutions

Posted by Mackenzie Wortham on February 3, 2016 10:11 AM

We’re a month into 2016, and by this time the gyms are starting to become less crowded and healthy choices are starting to slip for many... Read More

How Millennials Have Changed

Posted by Mackenzie Wortham on February 2, 2016 11:41 AM

If you’re a fresh produce marketer, millennials matter. Studies have shown that millennials, unlike other generations, care more about eating fresh... Read More

Are CPG Brands "Stealing FRESH?"

Posted by DMA Solutions Team on January 29, 2016 9:00 AM

In 1977 the U.S. Senate released a report stating the leading causes of death in the U.S. were linked to diet. Unfortunately, it wasn’t until... Read More

An Inside Look at the FNV Campaign

Posted by DMA Solutions Team on January 27, 2016 10:12 AM

Like wide-eyed and curious three-year-olds, our marketing minds naturally question “why?”, “how?” and “what next?” with every decision, campaign and... Read More

50 Social Media Tips for Super Bowl 50

Posted by DMA Solutions Team on January 26, 2016 11:54 AM

Big media and pop culture events have an undeniable and inevitable effect on trending topics, and with the right approach, can be a great opportunity... Read More

Food Trends to Consider for 2016 Planning

Posted by Beth Keeton on January 22, 2016 10:31 AM

As we continue planning for this year’s marketing content, we have to take into consideration which food trends will open up opportunities for the... Read More

4 Common Public Relations Questions & Answers

Posted by Beth Keeton on January 20, 2016 9:49 AM

Each year, fresh produce brands ask us about the marketing practices and tools we use to be successful as an agency, and in 2015, the overwhelming... Read More

Media Isn’t Dying, It’s Evolving

Posted by Beth Keeton on January 19, 2016 2:21 PM

Ten years ago, many of us believed that magazines and newspapers would be irrelevant by 2016. Well here we are, and that couldn’t be further from the... Read More

2016 Public Relations Trends

Posted by Beth Keeton on January 15, 2016 10:09 AM

Given the increase in digital content, lack of journalist patience, and need for proven data, brands will need to step up their public relations game... Read More

Thought Leadership and Why It Matters

Posted by DMA Solutions Team on January 13, 2016 1:12 PM

“Thought leadership” has become quite the buzzword lately- but the real question is, how do you become a thought leader and leverage it for your... Read More

Fresh Collaborations Beyond Big Promotions

Posted by DMA Solutions Team on January 12, 2016 11:20 AM

How many times have you cooked a meal with just one ingredient? Have you ever ordered a salad with only lettuce? The fresh produce products that you... Read More

Featured Social Media Tool: Iconosquare

Posted by DMA Solutions Team on January 8, 2016 1:06 PM

We’ve come across several tools over the years that have helped us immensely, both free and paid, and we’d like to share these with our fellow... Read More

The History and Future of Fresh Produce Marketing

Posted by Dan'l Mackey Almy on January 6, 2016 10:50 AM

Fresh produce will sell without marketing. That is a reality. Imagine a grocery store being relevant without a fresh produce department. There is an... Read More

The Best of The Core in 2015

Posted by Mackenzie Wortham on January 5, 2016 11:23 AM

Happy New Year everyone! 2016 is officially here, which means marketers everywhere are preparing to hit the ground running to execute their... Read More

10 Marketing Lessons Learned in 2015

Posted by DMA Solutions Team on December 29, 2015 9:00 AM

As we look back at 2015 and the impact that the year had on our ability to market fresh produce in an effective (or not) way, we present you with a... Read More

4 Important Social Media Trends for 2016

Posted by DMA Solutions Team on December 28, 2015 9:00 AM

Social media is in a constant state of change. This has been especially true in the last year alone and it can be challenging for fresh produce... Read More

PR Lessons from Miss Universe 2015

Posted by Beth Keeton on December 22, 2015 1:01 PM

If you haven’t already seen the endless coverage in your Facebook or Twitter feed, this year’s Miss Universe 2015 ended with an awkward twist as host... Read More

The 2016 Website Trends You Need to Know

Posted by Megan Zweig on December 21, 2015 10:31 AM

Just when you thought it was safe to settle with your existing website and functionality, think again. We have pitched the need for a website since... Read More

4 Defining Design Trends in 2016

Posted by Marci Allen on December 18, 2015 11:57 AM

Like fashion, creative design trends change year after year, bringing forward new logo transformations, hip fonts and “it” colors to create... Read More

Make Your Social Media Investment Worthwhile

Posted by Kendra Knieriem on December 16, 2015 10:21 AM

Despite what many of us thought 10 years ago, social media is definitely not a “free” marketing tool! With increasing demand to “pay to play” across... Read More

6 Helpful Tools & Resources for 2016 Planning

Posted by Mackenzie Wortham on December 15, 2015 11:32 AM

In just a little more than 3 weeks, it will be 2016. And while we can only imagine the time and legwork that many of you have made thus far in your... Read More

Featured Social Media Tool: RiteTag

Posted by DMA Solutions Team on December 11, 2015 10:38 AM

There are a variety of social media tools available that help you to accomplish nearly any of your online marketing goals. Some are free, and some... Read More

Should Your Company Be on Snapchat?

Posted by DMA Solutions Team on December 9, 2015 1:06 PM

It’s the social media platform every modern day marketer is thinking about (or should be) heading into 2016: is Snapchat right for my brand? The app... Read More

Why You Need to Know Snapchat as a Marketer

Posted by Dan'l Mackey Almy on December 8, 2015 11:03 AM

“I don’t get Twitter.” “Show me the ROI of a post on Facebook or Twitter.” “Why would anyone want to post something about their lunch in 140... Read More

What is Snapchat?

Posted by DMA Solutions Team on December 4, 2015 10:31 AM

If you’re in your 20s, chances are you are quite familiar with the Snapchat icon. The friendly white ghost on a perky yellow background pops against... Read More

8 Ways You Can Be a Cutting Edge Fresh Produce Marketer

Posted by Mackenzie Wortham on December 2, 2015 9:42 AM

For many marketers, the idea of being “on the cutting edge” of your industry is a desirable position to be in. However, It’s no simple task... Read More

Are You Paying Attention to These 2 Website Measurements?

Posted by Marci Allen on December 1, 2015 11:12 AM

As fresh produce marketers, we have so much data available to us through various analytical resources such as Google Analytics, Facebook Insights,... Read More

Digest these Powerful Marketing Bites from 2015

Posted by DMA Solutions Team on November 24, 2015 10:30 AM

Happy Thanksgiving from the DMA Solutions Team! We wanted to take this moment to share with you how thankful we are for YOU, our Core readers! You... Read More

A Case for Trade Sponsorships in 2016

Posted by Marci Allen on November 20, 2015 12:04 PM

Sponsorships can sometimes be seen as a marketing stepchild - one of those arbitrary expenses with little strategic emphasis and uncertain ROI.... Read More

How LinkedIn Can Amplify Your B2B Marketing

Posted by Mackenzie Wortham on November 18, 2015 10:59 AM

When you think of LinkedIn, what’s the first thing that comes to mind? Most likely it’s searching for talent. LinkedIn has long been viewed as a... Read More

Do You Use Crowdfire? Read This Now.

Posted by Kendra Knieriem on November 17, 2015 11:05 AM

If you’re reading this, you’ve probably heard of Crowdfire. If you haven’t, click here to read about this helpful tool. Crowdfire is an app that... Read More

5 Effective Types of Content to Share in 2016

Posted by DMA Solutions Team on November 13, 2015 11:08 AM

Are you sharing the same old content day after day, with an audience that is far less than impressed? It’s time to switch things up on your social... Read More

3 Reasons You’re Not Connecting with Your Audience

Posted by DMA Solutions Team on November 11, 2015 11:21 AM

As social media marketers, it’s so easy to get caught up in the “numbers game” -- meaning, we can become fixated with seeing likes, comments, and... Read More

5 Reasons to Invest in “Influencer Marketing”

Posted by Mackenzie Wortham on November 10, 2015 12:14 PM

Food blogger networks are rapidly expanding and their influence over consumer decisions continue to rise. In fact, even back in 2013 a study found... Read More

33 Take Aways from BrandStorm Marketing Conference

Posted by Megan Zweig on November 6, 2015 7:50 AM

Fresh produce marketers attended the inaugural event dubbed BrandStorm™ in San Francisco on Sunday and Monday earlier this week.  This event hosted... Read More

Creating a Positive Brand Experience with Influencers

Posted by Beth Keeton on November 4, 2015 9:00 AM

Produce brands have incredibly personal and compelling stories to tell, and one of the most impactful ways we help communicate that story is to host... Read More

3 Reasons to Consider an Experiential Marketing Event

Posted by DMA Solutions Team on November 3, 2015 9:00 AM

To say an experiential marketing event is “powerful” severely undermines the true depth and value it can provide to your consumers. But what is an... Read More

35 Spooky Marketing Stats for Fresh Produce Marketers

Posted by Mackenzie Wortham on October 30, 2015 2:09 PM

Happy Halloween from DMA Solutions! In honor of the spookiest day of the year, we wanted to showcase marketing stats that keep us up at night... Read More

Fresh Summit 2015: What Blew Us Away

Posted by DMA Solutions Team on October 28, 2015 3:34 PM

This year’s 2015 Fresh Summit was chock-full of signals that branding is becoming a primary focus for forward-thinking fresh produce companies... Read More

7 Budgeting Misses to Avoid in 2016

Posted by Marci Allen on October 27, 2015 11:58 AM

We love the opportunities each New Year brings to strategize and contemplate the possibilities as we plan our marketing budgets – both for DMA and... Read More

30 “LOL” Worthy Fresh Summit GIFs: Atlanta Edition

Posted by Mackenzie Wortham on October 21, 2015 10:33 AM

Back by popular demand, we’re here to present you with 30 laughable moments that we’re all familiar with each year at the annual Fresh Summit expo.... Read More

How to Use Social Media for Fresh Summit

Posted by Marci Allen on October 20, 2015 2:53 PM

It’s here! The Fresh Summit Convention + Expo kicks off in 3 days, so it’s time to make sure your social media plans are in place to maximize your... Read More

Tour de Fresh FAQs

Posted by DMA Solutions Team on October 16, 2015 12:15 PM

We can’t believe it’s finally here - the 2015 Tour de Fresh starts on MONDAY! In efforts to help everyone plan for this incredible event, we’ve... Read More

25 Measures of Success for Fresh Summit

Posted by DMA Solutions Team on October 15, 2015 12:05 PM

Your booth is shipped, your collateral is printed and your team is ready – or are they? Although you’ve likely identified high level goals for this... Read More

Can’t Miss Fresh Summit Sessions for Fresh Produce Marketers

Posted by DMA Solutions Team on October 13, 2015 12:59 PM

Beyond our responsibilities on the tradeshow floor or in the booth, there are many opportunities for marketers attending Fresh Summit to develop and... Read More

How to Take Instagram-Worthy Photos

Posted by Kendra Knieriem on October 9, 2015 10:33 AM

It’s an understatement to say we’re foodies here at DMA. It’s hard not be when you look at gorgeous fresh produce all day! And like any true foodie... Read More

National Politics and the Impact on Fresh Produce

Posted by DMA Solutions Team on October 7, 2015 1:05 PM

Politics is like a spectator sport to me, so I guess I’m lucky that the “season” of presidential politics is 18 months long and lengthening every... Read More

Food Trends to Consider for 2016 Planning

Posted by Beth Keeton on October 6, 2015 2:37 PM

As we plan for 2016 marketing content, we have to take into consideration which food trends will open up opportunities for the fresh produce industry... Read More

How To Win Best New Product Promo at Fresh Summit

Posted by DMA Solutions Team on October 2, 2015 1:49 PM

Fresh Summit is quickly approaching and PMA continues to grow and enhance their marketing support for exhibitors. The Fresh Ideas Showcase (formerly... Read More

Why We Changed Our Approach to Social Media Marketing

Posted by Mackenzie Wortham on September 30, 2015 10:30 AM

Just over a year ago we found ourselves questioning our approach to social media. I want to preface this by saying that DMA Solutions has been... Read More

3 Instagram Changes You Need to Know About

Posted by DMA Solutions Team on September 29, 2015 12:23 PM

300 million monthly active users. 30+ billion photos shared (70 million per day on average). 2.5 billion daily likes. The numbers alone are a pretty... Read More

Maximize Your Booth’s Visibility at Fresh Summit

Posted by Megan Zweig on September 25, 2015 10:00 AM

With over 20,000 people anticipated to attend this year’s Fresh Summit Convention + Expo in Atlanta, it is imperative that you utilize marketing... Read More

How to Measure Engagement on Instagram

Posted by Megan Zweig on September 23, 2015 12:23 PM

With 400 million monthly active users on Instagram as of September 2015, this platform is one that is exciting the team at DMA Solutions.   In... Read More

High Performance Management: Planning for Change

Posted by Mackenzie Wortham on September 22, 2015 11:32 AM

In the fresh produce industry, change is inevitable, and resistance to change is a common struggle companies of all sizes face. At DMA Solutions, we... Read More

How to Drive Organic Web Traffic with Twitter in 3 Easy Steps

Posted by DMA Solutions Team on September 18, 2015 9:30 AM

Twitter is one of my favorite social media platforms and the best (in my opinion) for brands who want to engage directly with their audiences and... Read More

What Will a “Godzilla El Nino” Mean For Fresh Produce?

Posted by DMA Solutions Team on September 16, 2015 9:00 AM

It sounds like a summer blockbuster movie, but a “Godzilla El Nino” may very well and very soon be paying a visit to our actual southern Pacific... Read More

5 Must Have Website Design Features

Posted by DMA Solutions Team on September 15, 2015 9:00 AM

The first day of fall is only a week away – and that means it’s time to really focus on planning for the 2016 calendar year. While some of you may... Read More

5 Online Marketing Certifications That Will Make You a Better Marketer

Posted by Marci Allen on September 11, 2015 11:35 AM

We get it. The digital marketing landscape is changing so rapidly that the strategies that were working for your company two years ago may be... Read More

The 2016 Website Trend You Can’t Ignore

Posted by Mackenzie Wortham on September 9, 2015 10:09 AM

You arrive at a hotel and the TV screen greets you by name. You receive an email addressed to you containing more information about something you... Read More

Your Fresh Summit Booth: Tips From the Judges

Posted by DMA Solutions Team on September 8, 2015 3:18 PM

Fresh Summit, the biggest tradeshow for the Fresh Produce Industry, is right around the corner (make sure you’re keeping up with deadlines!).... Read More

Tour de Fresh 2015: What You Can Look Forward To

Posted by DMA Solutions Team on September 4, 2015 12:21 PM

What does an addiction to Chamois Butt’r and an inability to walk like a normal person mean? It can only mean that the Tour de Fresh is less than two... Read More

10 Ways to Increase Your Public Relations Opportunities

Posted by Beth Keeton on September 2, 2015 10:20 AM

Unlike many other marketing disciplines, public relations relies heavily on a much longer lead time to communicate with the media on behalf of a... Read More

How the Fresh Produce Industry Blew Me Away

Posted by DMA Solutions Team on September 1, 2015 1:32 PM

As a newcomer to the world of fresh produce, I honestly wasn’t sure what to expect. Coming from the technology industry, I knew I was in for a big... Read More

5 Things I Want to Learn at Inbound 2015

Posted by Marci Allen on August 28, 2015 8:47 AM

One of the world’s premier marketing conferences, HubSpot’s #INBOUND2015 is right around the corner and I’m super excited to attend this year. In... Read More

How To Maintain Brand Consistency Across Social Platforms

Posted by DMA Solutions Team on August 26, 2015 11:36 AM

With the variety of social media platforms available, it can become overwhelming to ensure your brand stays consistent on each platform. One of the... Read More

Who Gives a Tweet About Your Tweets?

Posted by DMA Solutions Team on August 25, 2015 9:50 AM

We’ve been there – you’ve worked diligently to grow your Twitter community but you aren’t getting as many new followers as you had hoped. It seems no... Read More

24 Facebook Do’s and Don’ts for Marketers

Posted by Megan Zweig on August 21, 2015 11:57 AM

With more than one billion active people on Facebook, this evolved social media network is a force to be reckoned with and is your brand’s fast pass... Read More

What is The Future of Let’s Move Salad Bars to Schools?

Posted by DMA Solutions Team on August 19, 2015 11:15 AM

Thanks to the commitments and efforts of many, the Let’s Move Salad Bars to Schools initiative has become a favorable fixture in our industry. First... Read More

What’s Trending: #SchoolLunch on Instagram

Posted by Mackenzie Wortham on August 18, 2015 3:55 PM

It’s that time of year – kiddoes all across the nation (and even the world!) are headed back to the classroom over the next few weeks and with it... Read More

Are You a Young Professional Attending Fresh Summit?

Posted by Mackenzie Wortham on August 14, 2015 10:11 AM

Our friends at the PMA Foundation are constantly working to create opportunities and helpful resources to develop fresh produce professionals. We’re... Read More

What to Include in a Media Kit for a Blog or Brand

Posted by Beth Keeton on August 12, 2015 11:35 AM

Most fresh produce marketers are likely familiar with the media kits you receive from publications (like The Packer) that detail ad schedules and... Read More

Insights & Analytics Every Food Blogger Should Provide

Posted by DMA Solutions Team on August 11, 2015 12:49 PM

Working with food bloggers and online influencers is valuable to fresh produce marketers for many reasons – with one of the more obvious benefits... Read More

Can Your Packaging Make an Impact on Fresh Produce Sales?

Posted by Marci Allen on August 7, 2015 9:57 AM

Increasingly we are seeing an effort to impact fresh produce demand and consumption by providing more flavorful varieties, stronger consumer... Read More

How to Be a Good Client

Posted by DMA Solutions Team on August 5, 2015 11:30 AM

Guest post from Cindy Jewell, Vice President of Marketing – California Giant Berry Farms We spend a lot of time as clients making sure we seek out... Read More

10 Questions to Ask Before You Hire a Social Media Agency

Posted by Megan Zweig on August 4, 2015 12:18 PM

The more social media becomes engrained in the lives of consumers and our customers, the more important it is for fresh produce marketers to vet the... Read More

The 3 Most Important Things Your Social Media Manager Needs From You

Posted by DMA Solutions Team on July 31, 2015 1:06 PM

Let’s get down to business—social media business, that is. The ever-evolving social media world makes the social media manager’s job complex, and we... Read More

What Blew Us Away: PMA Foodservice 2015

Posted by Mackenzie Wortham on July 29, 2015 12:43 PM

Fresh produce is changing American foodservice. With the help of guest blogger Maeve Webster at Datassential, we published evidence to support this... Read More

How Psychographics Can Improve Your Marketing

Posted by Mackenzie Wortham on July 28, 2015 12:45 PM

Let’s say you’re an avocado grower and you’re posting frequently on your social media networks every week. You’re engaging with consumers daily and... Read More

3 Reasons to Update Your Website before Fresh Summit

Posted by Megan Zweig on July 24, 2015 11:36 AM

For over ten years DMA Solutions has been designing, developing and launching websites for companies within the fresh produce industry, and for every... Read More

Fresh Summit Deadlines You Need to Know

Posted by DMA Solutions Team on July 22, 2015 3:37 PM

‘Tis the season to focus our fresh produce marketing minds towards the planning and execution of….wait for it…Fresh Summit.  Paying close attention... Read More

What's Next for Marketers on Instagram: Advertising

Posted by Mackenzie Wortham on July 21, 2015 3:07 PM

With the recent roll out of promoted pins to Pinterest business accounts, it comes as no surprise that Instagram will soon open their own advertising... Read More

A Beginner's Guide on How to Use Promoted Pins

Posted by DMA Solutions Team on July 17, 2015 12:26 PM

Promoted Pins can open up a whole new door of opportunity for fresh produce brands and marketers if they haven’t already harnessed this relatively... Read More

How Fresh Produce is Changing American Foodservice

Posted by DMA Solutions Team on July 15, 2015 9:48 AM

Guest post from Maeve Webster, Senior Director - DATASSENTIAL Fresh produce is playing a key role in changing the American menu and what consumers... Read More

5 Things You Need to Know about the Millennial Produce Buyer

Posted by DMA Solutions Team on July 14, 2015 10:47 AM

Guest Blog Post from Kristin Yerecic – Marketing Manager at Yerecic Label First things first- why do we care about Millennials? It is crucial that we... Read More

Off the Beaten Path Tips for PMA Foodservice

Posted by Mackenzie Wortham on July 10, 2015 11:15 AM

If you’ve been in the fresh produce industry for at least a few years, you’ve likely made your way to the Monterey/Carmel area a few times, even if... Read More

What is Team FNV?

Posted by Dan'l Mackey Almy on July 9, 2015 12:43 PM

Brilliant marketing does not always require a 50 page plan with months of strategy and planning.  In fact, the speed of our digital society now... Read More

Team FNV: Social Media Posts that Caught Our Eye

Posted by DMA Solutions Team on July 7, 2015 6:33 PM

Team FNV has been “shamelessly marketing to consumers” for several months now (their words, not ours). As fresh produce marketers ourselves, we are... Read More

7 Things Marketers Should Know About Generation Z

Posted by DMA Solutions Team on July 6, 2015 2:56 PM

Move over Millennials––Generation Z is rising to buying power. This demographic makes up over one quarter of the American population, representing... Read More

14 Seriously FRESH Fourth of July Recipes You’ll Love

Posted by Mackenzie Wortham on July 1, 2015 12:40 PM

As Independence Day Celebrations commence for Americans, many of us have one very patriotic thing on our minds: FOOD. That’s right, the Fourth of... Read More

7 Ways to Get Consumer PR Without a Big Budget

Posted by DMA Solutions Team on June 30, 2015 1:35 PM

In the past, consumer public relations successes were often directly tied to big budgets and big agencies. And while both of these are still... Read More

These Brands Are Ready For Fresh Produce Partners

Posted by DMA Solutions Team on June 26, 2015 12:29 PM

The benefits of partnering with other companies that share or complement your values, target audiences and brand voice are many.  And there are... Read More

What Produce Marketers are Saying about Public Relations

Posted by Mackenzie Wortham on June 24, 2015 11:14 AM

Through recent conversations with many of you about your marketing efforts, goals, struggles and successes, we have picked up on a pattern: marketers... Read More

Building PR Relationships on Social Media

Posted by Beth Keeton on June 23, 2015 12:24 PM

Social media has become more than just an opportunity for friends to connect with each other, or even for brands to connect to their consumers – it’s... Read More

3 Ways Your Brand Can Benefit from Micro-Content

Posted by Megan Zweig on June 19, 2015 2:48 PM

As time-starved marketers, it’s easy to subscribe to the notion of creating one message and sharing it across all platforms. But with the evolution... Read More

What Blew Us Away: United Fresh 2015

Posted by DMA Solutions Team on June 17, 2015 1:43 PM

I don’t know about you, but for the DMA Team, the United Fresh 2015 show was an action-packed whirlwind 2 days filled with many productive... Read More

How Social Media Has Changed in the Last 12 Months

Posted by DMA Solutions Team on June 16, 2015 12:15 PM

If there’s one thing that’s constant when it comes to social media, it’s that you can expect constant change. Since June 2014, all of the major... Read More

Why You Keep Losing Facebook Fans

Posted by DMA Solutions Team on June 12, 2015 11:18 AM

If your company has a Facebook page, it’s likely you’ve felt the heat from Facebook’s recent implementation of the “LIKE purge.” Facebook recently... Read More

5 Tradeshow Must-Reads for United Fresh

Posted by Mackenzie Wortham on June 5, 2015 10:04 AM

In less than a week’s time, many of us will be Chicago-bound for the United Fresh Produce Show. But before you pack your bags, take a few minutes to... Read More

Why You Need to Walk the FMI Tradeshow Floor

Posted by Megan Zweig on June 3, 2015 9:00 AM

When the DMA Solutions team prepares for the United Fresh Produce Show and conference, one of our goals in Chicago is to earmark plenty of time for... Read More

7 Things to Not Miss at United Fresh 2015

Posted by Marci Allen on June 2, 2015 1:37 PM

For us, each summer is marked by our attendance at United Fresh - both as a support to exhibiting clients and simply as marketers benefiting from all... Read More

Best Apps for United Fresh Attendees

Posted by DMA Solutions Team on May 29, 2015 10:00 AM

With just a little more than a week until United Fresh, all of the major planning should be wrapping up and focus shifting to show execution.   We... Read More

Brocipes: 6 Ways You Can Create Recipes for Men

Posted by Mackenzie Wortham on May 27, 2015 9:00 AM

When it comes to recipes and cooking meals at home, marketers have in large part targeted women with their messages, as women have been known to be... Read More

Mobile Marketing to the MEN-llennial Consumer

Posted by DMA Solutions Team on May 26, 2015 11:44 AM

Guest Blog Post from Tim Argenas – Account Manager, Ibotta While women are perceived as the primary shopper in the household, their male counterparts... Read More

Gadgets and Apps that Foodie Dads will Love

Posted by DMA Solutions Team on May 22, 2015 4:33 PM

Traditionally, men are earlier adopters of new technology compared to our female counterparts – although that gap is narrowing as technology use... Read More

Content Marketing is Easier Than You Think

Posted by Mackenzie Wortham on May 20, 2015 10:00 AM

Today, your digital marketing strategy cannot successfully function without content creation. Content is one of the number one assets in the modern... Read More

3 Quick Tips to Improve Copywriting

Posted by DMA Solutions Team on May 19, 2015 1:10 PM

Copywriting is more than an art; it’s a science that involves strategically crafting messages to reach the appropriate audience. In the digital age,... Read More

What Type of Content is Most Effective for Your Brand?

Posted by Mackenzie Wortham on May 15, 2015 9:58 AM

With so many different types of content to choose from, how do you know what will work best for your brand? Perhaps you’ve consistently leaned on... Read More