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United Fresh BrandStorm 2017: Key Takeaways for Marketers

Posted by Mackenzie Wortham on November 21, 2017 8:31 AM

If you’ve read The Core or spoken to any of our team members in the past couple weeks, you know how hyped up we were for United Fresh’s 3rd annual... Read More

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10 Things We're Thankful for as Marketers

Posted by Lacey Jenison on November 17, 2017 12:54 PM

‘Tis the season of giving thanks and we’re feeling EXTRA thankful this year. Why? Working in marketing, we have come to appreciate the little things... Read More

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2018 Trends to Know According to Top Food Influencers

Posted by Beth Atkinson on November 15, 2017 11:25 AM

What do documentaries, local supermarket offerings, and modern digital media have to do with food trends? It turns out a whole lot more than we... Read More

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Harness the Power of Facebook Ads in 2018

Posted by Kendra Knieriem on November 14, 2017 1:08 PM

With all of the algorithm changes, Facebook ads are tricky for marketers to keep up with! We’re in the trenches with Facebook ads every day, so we... Read More

4 Reasons You Should Download the 2018 Social Media Calendar TODAY!

Posted by Lexi Cassidy on November 10, 2017 2:02 PM

In today’s world, consumer-focused marketing efforts increasingly require a well-planned social media strategy to stay relevant and present in the... Read More

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BrandStorm 2017: Things To Know Before You Go

Posted by DMA Solutions Team on November 8, 2017 12:10 PM

Guest blog post by Mary Coppola, Senior Director, Marketing Communications United Fresh Produce Association Read More

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Create Content that Persuades in 2018

Posted by Marissa Baurys on November 7, 2017 6:45 PM

After the Inbound 2017 Marketing Conference, several DMA team members returned to the office equipped with skills and new insights that will continue... Read More

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B2B Lead Generation: Tips to Launch Growth and Success

Posted by Lacey Jenison on November 3, 2017 10:51 AM

Generating qualified leads can be a challenge when brands compete for the same customers across the same industry space. B2B marketing isn’t what it... Read More

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What Blew Us Away at Fresh Summit: New Products Edition

Posted by Mackenzie Wortham on November 1, 2017 11:04 AM

Last week we showcased new website announcements for Fresh Summit that made an impact, but websites aren’t the only type of company news that can be... Read More

What Blew Us Away at Fresh Summit: Branding Edition

Posted by Marci Allen on October 31, 2017 12:01 PM

In our experience working with marketers across the fresh produce space, committing to a rebrand is one of the most difficult decisions for a company... Read More

What Blew Us Away at Fresh Summit: Website Edition

Posted by Beth Atkinson on October 27, 2017 12:41 PM

Each year, prior to, during, and after Fresh Summit, companies take advantage of the public relations opportunity to announce company news in order... Read More

PMA Fresh Summit 2017: What Blew Us Away (#WBUA)

Posted by DMA Solutions Team on October 25, 2017 1:37 PM

It seemed as if the entire city of New Orleans was alive and buzzing with excitement surrounding fresh produce and the 2017 PMA Fresh Summit... Read More

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5 Hacks to Boost Email Open Rates

Posted by Shannon Wells on October 24, 2017 6:48 PM

Email marketing is an important tool for most marketers’ today. Email is a great way to promote product launches, sweepstakes, share updates with... Read More

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The Importance of Metadata

Posted by Marissa Baurys on October 18, 2017 12:18 PM

Metadata refers to the descriptive bits of information on your website hidden in the codes. It’s all the things you don’t see when visiting a page,... Read More

Tips, Reminders and Important Information about Fresh Summit 2017

Posted by Megan Zweig on October 13, 2017 9:20 AM

Fresh Summit is right around the corner!  As exhibitors and attendees alike put the final touches on their plans for the booths, the clothes, the... Read More

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Get a Creative Boost by Attending United Fresh Brandstorm 2017

Posted by DMA Solutions Team on October 13, 2017 9:14 AM

Guest blog post by Mary Coppola, Senior Director, Marketing Communications United Fresh Produce Association Read More

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The Win-Win-Win Marketing Strategy that Works with Your Buyers AND Consumers

Posted by Mackenzie Wortham on October 11, 2017 12:12 PM

Since 2013, Under Armour’s CEO has spent nearly a billion dollars to acquire well-known fitness-aligned mobile apps MapMyFitness, MyFitnessPal and... Read More

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Your Guide To PR & Media Coverage for Fresh Summit

Posted by Beth Atkinson on October 10, 2017 12:38 PM

As PMA's Fresh Summit approaches, our focus tends to be consumed by booth design, marketing and sales collateral, branding updates, new product... Read More

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3 Things You Need to Know Before You Leave for Fresh Summit 2017

Posted by Mackenzie Wortham on October 6, 2017 4:51 PM

If you’ve never been to a Fresh Summit expo in New Orleans before, odds are you may not be aware of the reality a tradeshow in the New Orleans... Read More

Trade Marketing: So Much More Than It Used to Be

Posted by Dan'l Mackey Almy on October 4, 2017 1:57 PM

There’s no doubt about it, trade marketing just isn't what is used to be.  When I started my career in the fresh produce industry 22 years ago (but... Read More

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Hubspot’s 2017 Inbound Marketing Conference: What Blew Us Away (#WBUA)

Posted by DMA Solutions Team on October 3, 2017 3:54 PM

With today’s changing digital marketing landscape, it’s essential for marketers to devote time to learn and stay connected to trends and technology... Read More

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Demystifying the Facebook Pixel

Posted by Marissa Baurys on September 29, 2017 10:43 AM

Have you ever logged in to Facebook and seen ads for the pair of shoes you were looking at online the week before? Don’t worry, Facebook isn’t spying... Read More

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Eliminate Brand Inconsistencies with a Brand Identity Guide

Posted by Leslie Loris on September 27, 2017 1:29 PM

In the world of fresh produce marketing, it is likely you faced a scenario when you realized your brand had lost its identity. You may have even... Read More

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5 Smart Ways to Get Exposure for Your Brand on a Modest Budget

Posted by Lacey Jenison on September 26, 2017 4:41 PM

Advertising on prime time television and on the sides of buses often requires a hefty budget, but that doesn’t mean those brands are getting the most... Read More

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First to Market Does Not Always Win the Race

Posted by Marci Allen on September 22, 2017 1:27 PM

A first-to-market strategy can be a double-edged sword. Extensive time, resources and manpower have been devoted to outside-the-box thinking,... Read More

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Building a Blue Print for Your Brand

Posted by Leslie Loris on September 20, 2017 4:48 PM

In most industries and certainly when it comes to fresh produce, your branding is what sets you apart from your competitors.  It allows you... Read More

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How to Use Social Media to Make B2B Connections

Posted by Kendra Knieriem on September 19, 2017 12:10 PM

It’s easy for fresh produce marketers to see the wide open lane that social media brings to the table when it comes to reaching consumers of your... Read More

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6 Tips for Writing Copy that Sells

Posted by Kendra Knieriem on September 15, 2017 11:39 AM

A marketer’s world is all about grabbing an audience’s attention in the most quick and effective way possible. Whether it’s through social media... Read More

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The Importance of Incorporating Core Values into Your Brand & Culture

Posted by Laura Hartman on September 13, 2017 12:56 PM

Transparency and authenticity are being demanded of companies by customers, critics, and employees alike. Core values are one of the primary ways in... Read More

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5 Reasons to Consider the Emerging Leaders Program

Posted by Mackenzie Wortham on September 12, 2017 10:28 AM

“Leaders are made, they are not born. They are made by hard effort, which is the price which all of us must pay to achieve any goal that is... Read More

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How Young Professionals Can Make the Most of Their Tradeshow Experience

Posted by Mackenzie Wortham on September 8, 2017 10:45 AM

Are you a young professional gearing up for your first Fresh Summit Tradeshow experience? I was in your shoes just a few short years ago, and I’ve... Read More

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How Digital Storytelling Supports B2B Relationships

Posted by Laura Hartman on September 6, 2017 10:17 AM

In 2017, B2B marketing budgets were expected to increase by 5%. Over the years B2B marketing has truly begun coming into its own as companies realize... Read More

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Anatomy of a Landing Page [INFOGRAPHIC]

Posted by Lacey Jenison on September 5, 2017 5:31 PM

 “What the heck is a landing page?” Read More

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3 of Our Favorite Social Media Tools

Posted by Kendra Knieriem on September 1, 2017 2:14 PM

We know that social media is constantly changing and that can be hard on a busy marketer! Trying to balance the perfect art of content creation,... Read More

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5 Common Content Marketing Mistakes

Posted by Lacey Jenison on August 31, 2017 1:32 PM

While content marketing costs 62% less than outbound marketing tactics, it generates more than three times as many leads, making it the obvious... Read More

Hurricane Harvey: How you can help now

Posted by Dan'l Mackey Almy on August 30, 2017 10:11 AM

‘Helpless’ is the only word to describe the overall emotion that our team at DMA Solutions has felt this week watching the effects of Hurricane... Read More

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3 Myths Marketers Need to Stop Believing about Millennials

Posted by Sharon Fox on August 25, 2017 3:59 PM

How do you reach millennials? Read More

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Creating Brand Awareness for Fresh Produce Companies

Posted by Marissa Baurys on August 23, 2017 1:07 PM

For fresh produce marketers, standing out in the produce aisle can be a challenge. The solution starts with brand recognition and develops into brand... Read More

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3 Pro-Photography Tips from the Pinch of Yum Workshop

Posted by Leslie Loris on August 22, 2017 12:16 PM

Photography may not be a day-to-day responsibility for every fresh produce marketer but in the increasingly visual world we live in, its value... Read More

5 Key Takeaways from the 2017 State of Social Media

Posted by Shannon Wells on August 18, 2017 3:18 PM

We recently sat down to listen to the 2017 State of Social Webinar from Simply Measured. As marketers, we strive to stay relevant in the social arena... Read More

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6 Ways to Stand Out at Fresh Summit

Posted by Mackenzie Wortham on August 16, 2017 10:39 AM

We’re just two months shy of the fresh produce industry’s “Super Bowl” event which means the heat is ON to solidify your strategy for the expo. Fresh... Read More

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Key Learnings from Cision’s 2017 State of the Media Report

Posted by Sarah Bockholt on August 15, 2017 12:37 PM

In the ever-changing world of communications, it’s imperative for marketers to stay on top of the trends. Cision conducts an annual survey of more... Read More

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Tradeshow Prep Timeline Every Marketer Needs [INFOGRAPHIC]

Posted by Laura Hartman on August 11, 2017 10:51 AM

Preparing for a tradeshow is no small task; there are numerous moving parts and you may easily find yourself overwhelmed remembering all of the... Read More

PR Earns More Trust. So Why Does it Have the Smallest Budget?

Posted by Beth Atkinson on August 9, 2017 12:34 PM

One of our favorite Public Relations thought leaders, Gini Dietrich, attended this year’s Cision World Tour for public relations professionals, and... Read More

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Best Practices for a Crisis Communication Plan

Posted by Sarah Bockholt on August 8, 2017 9:01 AM

In the world we live in today, planning for an anticipated crisis has become a reality. At DMA Solutions, we like to be as well-prepared as we can be... Read More

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Design Rules & Trends for a Smarter Website

Posted by Mackenzie Wortham on August 4, 2017 1:02 PM

You can’t judge a book by its cover… but you better believe that people will judge your company on how well your website is designed! There’s more to... Read More

PMA Foodservice 2017: What Blew Us Away (#WBUA)

Posted by DMA Solutions Team on August 2, 2017 12:17 PM

As the show floor doors opened this past Sunday, a flood of foot traffic filled the expo hall and the large outdoor tent behind the Portola Hotel &... Read More

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Fundraising and Camaraderie at an All-Time High for 4th Annual Tour de Fresh

Posted by Mackenzie Wortham on August 1, 2017 2:53 PM

50 riders. Read More

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First Time Exhibitor? Don't Make These Mistakes

Posted by DMA Solutions Team on July 28, 2017 3:47 PM

Are you a first-time tradeshow exhibitor at PMA Fresh Summit in October? If so, you’ll soon find out that the next few months are a flurry of... Read More

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Frequently Asked Public Relations Questions & Answers

Posted by Beth Atkinson on July 26, 2017 3:50 PM

Over the past few years, we've seen the power and success that PR has brought to fresh produce brands. While more and more fresh produce companies... Read More

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Driving Conversions with Instagram Stories

Posted by DMA Solutions Team on July 25, 2017 3:10 PM

We’ve established the fact that if you are not on Instagram as a brand you’re missing out, but what about doing more on the platform other than... Read More

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Successful Fresh Produce B2B Blogs

Posted by Lacey Jenison on July 21, 2017 5:30 PM

More often than not, B2B blogs fall to the bottom of the priority list due to being overlooked and underrated for their value and influence. When... Read More

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Tell Your Brand's Story with a Media Kit

Posted by Beth Atkinson on July 19, 2017 10:31 AM

Most fresh produce marketers are familiar with the notion of sales kits as a helpful tool to inform their teams and media about new products, but... Read More

Before You Use Facebook Live, Read This!

Posted by Kendra Knieriem on July 18, 2017 3:00 PM

It seems that every time you open Facebook lately, somebody is going live. This helpful and engaging way to connect with audiences is taking over... Read More

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PMA Foodservice 2017 Education Sessions to Look Forward To

Posted by Mackenzie Wortham on July 14, 2017 11:30 AM

Whether your company is attending the PMA Foodservice expo for the first time or you have been attending for as long as you can remember, you... Read More

What I Learned at the United Fresh Produce Leadership Program

Posted by Megan Zweig on July 12, 2017 11:06 AM

This time last year, I started a year-long journey with 11 fellow fresh produce industry professionals selected to participate in the... Read More

When it Comes to Marketing, Size Doesn’t Always Matter

Posted by Marci Allen on July 11, 2017 11:37 AM

“Ours is not as big as theirs.” Read More

Best Practices for Brands on Social Media During a Tragedy

Posted by Marissa Baurys on July 7, 2017 10:07 AM

At DMA, we are constantly strategizing to find opportunities for our brands to take part in trending conversations on social media. In recent months,... Read More

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Beyond Your Logo: 5 Behaviors of A Successful Brand

Posted by Lacey Jenison on July 5, 2017 9:36 AM

Branding is defined as “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other... Read More

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What US Marketers Need to Know About the Canadian Anti-Spam Law (CASL)

Posted by Mackenzie Wortham on July 3, 2017 2:32 PM

Canada’s Anti-Spam Law, or CASL, could affect you as a marketer if you send marketing emails to Canadian inboxes. We recently became aware of CASL... Read More

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Important Things to Know About the 2017 PMA Foodservice Conference

Posted by Marci Allen on June 30, 2017 10:49 AM

We’ll be heading to the PMA Foodservice Conference & Expo in just a few weeks and look forward to seeing you all in Monterey!  There’s so much new... Read More

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Digital Storytelling and Social Listening will Impact the Future of Your Brand

Posted by Marci Allen on June 28, 2017 9:57 AM

DMA Solutions is constantly on the hunt for good data to help guide the marketing and public relations strategies that we lead for our fresh produce... Read More

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The Smartest Ways to Use Personalization in Your Emails

Posted by Marissa Baurys on June 27, 2017 10:14 AM

If you’re familiar with email marketing, you understand the importance of the open rate and click rate of your emails. These factors are key in... Read More

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Consider this Before Hopping on Another Food Trend Bandwagon

Posted by Laura Hartman on June 23, 2017 11:26 AM

What do unicorns, rainbows, mermaids, goths, and matcha all have in common? They’re all food trends that have taken social media feeds by storm so... Read More

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United Fresh 2017: What Blew Us Away (#WBUA)

Posted by DMA Solutions Team on June 22, 2017 10:25 AM

Chock full of new learnings and more personalized experiences, the 2017 United Fresh Produce Show is one we will not soon forget.  The conference and... Read More

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If You're Not on Instagram, You're Missing Out

Posted by DMA Solutions Team on June 20, 2017 1:00 PM

Marketers tend to have the mindset that Facebook is the most important social media platform for promoting a business, but that isn’t always the... Read More

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The Ultimate Social Media Promotions Checklist

Posted by Laura Hartman on June 16, 2017 1:51 PM

At DMA Solutions, we are in the habit of creating best practices to help us stay on track and ensure that our work is optimized. There are many... Read More

Steps to Create Effective Content for Your Brand

Posted by Mackenzie Wortham on June 14, 2017 12:34 PM

One of the big frustrations we hear from marketers is that they know they need more content, but they don’t know how to start. And this isn’t just... Read More

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4 Ways to Use Stories on Instagram and Facebook

Posted by Kendra Knieriem on June 13, 2017 10:08 AM

Have you noticed those little circles with your follower’s faces in them at the top of your Facebook and Instagram apps? These are “stories” and... Read More

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What are the Proper Specs and Sizes for Social Media Images?

Posted by DMA Solutions Team on June 9, 2017 9:56 AM

Great visual assets drive engagement and shape brand perception, even (and especially!) on social media. A single photo can communicate the brand... Read More

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Thoughts That Kill Success

Posted by Beth Atkinson on June 7, 2017 11:41 AM

At DMA Solutions, we’re committed to successfully marketing the brands we serve, which requires us to be mindful of potential roadblocks to success –... Read More

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What's New at United Fresh 2017?

Posted by Mackenzie Wortham on June 6, 2017 11:10 AM

The annual United Fresh Expo is just one week away and we couldn’t be more excited for what’s in store for attendees and exhibitors this year. The... Read More

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How to Host a Successful Internship

Posted by Sarah Bockholt on June 2, 2017 11:10 AM

As the fresh produce industry is constantly evolving, new talent is at the top of many companies’ lists. One way to fill this need is to host... Read More

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How to Write Engaging Email Copy

Posted by Laura Hartman on May 31, 2017 9:04 AM

Email is (still) one of the most effective ways to directly market to audiences. It’s also increasingly becoming difficult to stand out amongst all... Read More

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Email Marketing Basics Every Marketer Needs to Know

Posted by Lacey Jenison on May 30, 2017 1:38 PM

72% of people say emails are their favorite way of communication from a brand. With the increase of emails being sent to everyone’s inbox in 2017, it... Read More

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The Case for More FRESH Emojis

Posted by Sarah Bockholt on May 26, 2017 9:51 AM

They say a picture is worth a thousand words. Since the creation of emojis, this statement holds every bit of truth as more and more emojis are being... Read More

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Tradeshow "Don'ts" and "Do Insteads" for Exhibitors, Attendees and Service Providers

Posted by Marci Allen on May 24, 2017 10:42 AM

We talk a lot about tradeshow etiquette on The Core, especially when it comes to representing your company well during show hours.  But recent... Read More

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How Your Content Strategy Can Create Brand Authority [INFOGRAPHIC]

Posted by Sarah Bockholt on May 23, 2017 9:53 AM

If you think that public relations success only revolves around media relations and placements, think again! As of late, journalists and brands alike... Read More

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How to Build Your Brand a Better Website

Posted by Lacey Jenison on May 19, 2017 1:36 PM

As a produce company, you may be struggling with finding time to update your website, use best website practices or even know where to begin with... Read More

CPMA Convention 2017: What Blew Us Away (#WBUA)

Posted by Mackenzie Wortham on May 17, 2017 1:58 PM

Full of excitement and a little uncertainty, Dan’l and I boarded our flight to the annual CPMA Convention last week feeling hopeful. Not only was it... Read More

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3 Reasons Why You Should Have Branded Social Media Graphics

Posted by Marissa Baurys on May 16, 2017 10:18 AM

Creating content that is helpful, interesting and inspiring lies at the center of a successful social media strategy. Creating content that is visual... Read More

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Have You Ordered Swag for United Fresh Yet?

Posted by Sharon Fox on May 12, 2017 12:02 PM

How many times have you collected a mountain of “stuff we all get” or swag at an event only to toss most of it in the trash before you head to the... Read More

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Three Branding Essentials for Fresh Produce Marketers... [INFOGRAPHIC]

Posted by Marci Allen on May 10, 2017 11:08 AM

Thinking about a new brand or evaluating your current one, but aren’t sure how to lead that effort effectively? You’re not alone. Branding can be one... Read More

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Viva Fresh Expo from the Aggies’ Eyes

Posted by Sarah Bockholt on May 9, 2017 10:07 AM

As we’ve previously mentioned, we had a fantastic time attending the 3rd annual Viva Fresh Expo. This year was exceptional with the addition of 10... Read More

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Blogs We Love: Marketing Land

Posted by Lacey Jenison on May 5, 2017 12:07 PM

We are always hungry to consume the latest and greatest happenings in the marketing world, and that’s just one reason why Marketing Land is one of... Read More

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Women’s Fresh Perspectives: What We Learned and What Blew Us Away

Posted by Beth Atkinson on May 3, 2017 12:16 PM

This year’s Women’s Fresh Perspectives Conference brought 250 women within the fresh produce and floral industry together to inspire, educate, and... Read More

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A Fresh Produce Marketer’s Untapped Sales Tool

Posted by Laura Hartman on May 2, 2017 11:05 AM

Your website may have stunning photography, compelling copy, and successful SEO optimization, but are you using it to its full potential? Websites... Read More

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4 Ideas to Try with Instagram Albums

Posted by Kendra Knieriem on April 28, 2017 10:05 AM

Facebook isn’t the only social media network to create new features for marketers to take advantage of. Instagram is now giving fresh produce... Read More

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Viva Fresh 2017: What Blew Us Away (#WBUA)

Posted by DMA Solutions Team on April 26, 2017 1:58 PM

If you participated in this year’s 3rd annual Viva Fresh Produce Expo, you probably couldn’t help but hear the overwhelmingly positive feedback from... Read More

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The Latest Ways to Advertise on Facebook

Posted by DMA Solutions Team on April 25, 2017 10:30 AM

Facebook is one of the largest advertising platforms in the world, so we love that they are constantly making updates and rolling out new features in... Read More

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So You Changed Your Packaging. Now What?

Posted by Lacey Jenison on April 21, 2017 9:00 AM

New products and packaging are common for innovative companies in the fresh produce space to have, but has the look of your website and your online... Read More

Back to the Basics: Get this Free Social Media 101 Tool

Posted by Beth Atkinson on April 19, 2017 12:50 PM

You’ve spoken, and we’ve answered! As we ask fellow fresh produce marketers about the tools that would help them with their marketing efforts, social... Read More

5 Ways to Celebrate Earth Day with Consumers

Posted by Kendra Knieriem on April 18, 2017 11:49 AM

Earth Day is one of several spring holidays that fresh produce marketers should take full advantage of. This holiday opens doors for brands to step... Read More

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Blogs We Love: Social Media Explorer

Posted by Marissa Baurys on April 17, 2017 10:30 AM

Earlier this year, we shared our list of the best marketing blogs all fresh produce marketers should follow.  Because these blogs have helped us with... Read More

Don’t Be the Brand with a Website that is Not User-Friendly

Posted by DMA Solutions Team on April 12, 2017 10:04 AM

According to Kissmetrics, 47% of people expect a website to load in 2 seconds or less. Old, outdated websites have a tendency to take longer to load,... Read More

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How Often Should You Update Your Website?

Posted by DMA Solutions Team on April 11, 2017 10:53 AM

Fresh produce marketers, we want to change your mindset when it comes to websites! We often speak with marketers who view websites as a temporary... Read More

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Improve Your Brand and the Earth with Sustainability Efforts

Posted by Sharon Fox on April 7, 2017 12:07 PM

Earth Day is April 22 and in honor of this special day, we want to talk about how sustainability is an important differentiator in the marketplace... Read More

How to Pitch for a YES in Life and in Business

Posted by Brock Nemecek on April 5, 2017 10:53 AM

A huge component of marketing agency life is the pitch.  Defined as “a presentation by one or more people to an investor or group of investors,”... Read More

3 Ways to Create a Memorable Sustainability Story With Waste Diversion Metrics

Posted by DMA Solutions Team on April 4, 2017 2:47 PM

Guest Blog Post from Matt Greenstein — Director of Business Development at Spoiler Alert. Nearly 50% of fruits and vegetables grown are wasted, and... Read More

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Blogs We Love: CopyBlogger

Posted by Mackenzie Wortham on March 31, 2017 11:35 AM

Earlier this year, we posted about 5 blogs that all fresh produce marketers should follow in 2017. Now we’d like to focus on each of these blogs and... Read More

The Who, What and Why of Your Website

Posted by Sarah Bockholt on March 29, 2017 10:18 AM

Websites can sometimes be both a blessing and a curse. You have this wonderful spot carved out on the web to direct people to learn about your... Read More

5 Tips to Improve Your Organic Search Rankings

Posted by Sharon Fox on March 28, 2017 12:07 PM

In marketing, visibility is key, and search engine optimization and organic search rankings are a big part of that. Is your website and brand being... Read More

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Get Your Facts Right About Social Media Demographics

Posted by Marci Allen on March 24, 2017 10:18 AM

When it comes to social media, we’ve seen many marketers slowly transition their entire communication strategy around a presupposed millennial... Read More

Why Your Website MUST Be Mobile Responsive [GIFs]

Posted by Beth Atkinson on March 22, 2017 12:25 PM

It’s no secret that mobile use is a part of our everyday life, but you might be surprised to know that 75% of all web use will be mobile as of 2017... Read More

5 Reasons to Have a Content Management System

Posted by Marci Allen on March 21, 2017 10:47 AM

If it’s been a few years since you’ve invested in a new website, you may not be aware of how content management systems (CMS) have evolved.  They are... Read More

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Meet the 2017 Aggies for Fresh

Posted by Sarah Bockholt on March 17, 2017 11:04 AM

Last year, six top-performing students from Texas A&M University attended the Viva Fresh Expo through a scholarship from the Aggies for Fresh... Read More

You Might Need a New Website If… [INFOGRAPHIC]

Posted by Mackenzie Wortham on March 15, 2017 10:10 AM

We understand more than anyone the weight that comes with the task of redesigning a website. It’s no easy feat, and if you went through a redesign... Read More

90 Days until United Fresh: Proactive Strategies for a Successful Show

Posted by Mackenzie Wortham on March 14, 2017 12:52 PM

Year after year, our favorite events like the United Fresh Produce Show seem to sneak up on us. Now that we only have 3 months (just 90 short days!)... Read More

Facebook Ads: The Good News and the Hard News

Posted by DMA Solutions Team on March 10, 2017 2:46 PM

Marketers, we have some good news and some other news to share with you regarding Facebook ads. The good news is that Facebook ads have changed for... Read More

Pinterest is Powerful, But is it Right for You?

Posted by Marissa Baurys on March 8, 2017 10:59 AM

Our friends at Full Tilt recently shared their thoughts on the future of Pinterest in 2017 and the marketing opportunities it will provide, arguing... Read More

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The Value of Imperfect Video on Social Media

Posted by Beth Atkinson on March 7, 2017 12:10 PM

There’s no denying that video continues to be a relevant and preferred method of content on social media. According to Facebook’s annual report,... Read More

The Pros and Cons of Influencer Marketing

Posted by Sarah Bockholt on March 3, 2017 11:00 AM

If you are an avid reader of The Core, you know that influencer marketing is a strategy that we strongly recommend. However, it can seem like quite... Read More

5 Things You Need to Know Before Attending Southern Exposure 2017

Posted by DMA Solutions Team on March 1, 2017 10:24 AM

The 2017 Fresh Produce Tradeshow Season officially kicks off next week and we’re here to share all of the tips, recommendations and information that... Read More

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How Companies Are Embracing the Ugly Produce Trend

Posted by DMA Solutions Team on February 28, 2017 5:43 PM

Guest Blog Post from Matt Greenstein — Director of Business Development at Spoiler Alert. Ugly produce seemed to be the next big trend in the fresh... Read More

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Spring Dates & Opportunities to Think About for Your Social Media Marketing

Posted by DMA Solutions Team on February 24, 2017 8:52 AM

Punxsutawney Phil may have seen his shadow, but if you’re lucky enough to be like those of us in Texas, you’ve already put winter behind you and... Read More

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8 Ways to Tank Your Social Media Success

Posted by Kendra Knieriem on February 22, 2017 12:28 PM

Creating social media accounts for your brand is easy enough, but once you have the social accounts, where do you go next and how do you obtain... Read More

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Brands With Above and Beyond Customer Service

Posted by DMA Solutions Team on February 21, 2017 12:39 PM

We’ve all likely fallen victim to mediocre or just plain bad customer service. From hours spent on hold to a lack of response altogether from a... Read More

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Best Practices for Keeping your Sweepstakes and Contests Legal and Compliant

Posted by DMA Solutions Team on February 17, 2017 11:48 AM

Guest Blog Post by Donna DeClemente, Director of Social & Digital Media, American Sweepstakes & Promotion Company www.american-sweeps.com Sweepstakes... Read More

Earn $55M Worth of Marketing Results for Much (Much) Less

Posted by Brock Nemecek on February 15, 2017 11:46 AM

After Mother Nature dealt growers and brands like Wonderful® Pistachios years of less-than-ideal growing conditions, in 2016 she finally lightened up... Read More

5 Reasons We’re in Love with Inbound Marketing

Posted by Mackenzie Wortham on February 14, 2017 12:11 PM

It’s Valentine’s Day and we want to gush about a major crush we’ve got on Inbound Marketing. If you aren’t familiar with everything inbound marketing... Read More

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The Anatomy of a Great Instagram Photo

Posted by Marissa Baurys on February 10, 2017 12:28 PM

With Valentine’s Day just around the corner, we’re seeing “heart shapes” everywhere we turn. Specifically, our team of social media experts is... Read More

How Marketing Can Add Value to Your Buyer Relationships – Part II

Posted by Marci Allen on February 8, 2017 12:24 PM

In part I on this series topic, we introduced the value in having consumer data-based conversations with your retail buyers, now we want to give you... Read More

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Brand Activism, Smart Social Media Strategy & Live Moments “Win” Advertising’s Biggest Night of the Year

Posted by DMA Solutions Team on February 6, 2017 3:51 PM

If the commercial breaks from last year’s big game were all about celebrity endorsements, then this year’s ads were all about “the message.”  The... Read More

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Tour de Fresh 2017: Sponsorships & More!

Posted by DMA Solutions Team on February 3, 2017 11:44 AM

It’s time to get back in the saddle and start training for the 4th annual Tour de Fresh! From a dream ride route on the beautiful California coast to... Read More

How Marketing Can Add Value to Your Buyer Relationships - Part 1

Posted by Marci Allen on February 1, 2017 10:37 AM

Many of you have been in the proverbial hot seat sitting across a retailer’s desk discussing category and brand performance, crop projections,... Read More

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Use Targeting to Get the Most Out of Google Ad Campaigns

Posted by DMA Solutions Team on January 31, 2017 5:11 PM

Do you know what people search for online that relates to your brand? They could search for products that you grow or sell, or perhaps they’re... Read More

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5 Content Creation Tips for Your B2B Blog

Posted by Lacey Jenison on January 27, 2017 1:27 PM

By 2020, your customers will manage 85% of their relationships without ACTUALLY talking to a human. This means that your assets, including your... Read More

Thoughtful 2016 Marketing Campaigns & Brands to Learn From

Posted by Laura Hartman on January 25, 2017 11:05 AM

We love blurring the lines between art, entertainment, and marketing, so when we catch wind of a brand that manages to do just that, we sit up and... Read More

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Stand-Out Fresh Produce & Retailer Marketing Campaigns from 2016

Posted by DMA Solutions Team on January 24, 2017 11:50 AM

A lot happened in 2016. From the Summer #OlympicsFails to one crazy presidential election, many people have welcomed 2017 with open arms. Yet despite... Read More

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Social Media Platform Changes to Be Aware of in 2017

Posted by Kendra Knieriem on January 20, 2017 3:59 PM

The only thing you can consistently count on when it comes to marketing and social media is that the tools (and rules!) are going to change. Don’t... Read More

An Open Letter to Michelle Obama: Let’s (Still) Move!

Posted by Brock Nemecek on January 18, 2017 11:26 AM

Dear Mrs. Obama, In the words of the iconic 90’s boy band, Boyz II Men, “It’s so hard to say goodbye…”  But that’s not the main reason for my letter... Read More

5 Ways to Strategically Maximize Your PR Team

Posted by Sarah Bockholt on January 17, 2017 12:02 PM

To someone unfamiliar with public relations, there may be many questions surrounding why their marketing plan needs it. Within the fresh produce... Read More

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Our Top 5 Food & Marketing Apps to Watch in 2017

Posted by DMA Solutions Team on January 13, 2017 12:57 PM

As we identified in our previous post about the hottest trends for 2017, more personalized, convenient and philanthropic approaches to marketing are... Read More

5 Compelling Reasons to Hire a Marketing Agency in 2017

Posted by Dan'l Mackey Almy on January 11, 2017 10:50 AM

If there’s one common challenge that marketers in the fresh produce industry share. It’s finding the “time to do it all.” We know this because over... Read More

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The Biggest #PRFails of 2016

Posted by Beth Atkinson on January 10, 2017 2:55 PM

We’ve spent the past several years studying and grappling with how Public Relations can bring success to fresh produce marketers. One thing we know... Read More

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Best Marketing Blogs to Follow in 2017

Posted by Lacey Jenison on January 6, 2017 6:19 PM

There are so many resources available to marketers to jumpstart your 2017 marketing journey that it can be a little overwhelming. Fear not – we have... Read More

The Most Important Question to Ask in 2017

Posted by Megan Zweig on January 4, 2017 9:00 AM

Oftentimes in business knowing what we do and how we do it isn’t always enough to produce the results that the business is ultimately seeking to... Read More

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Our Favorite Quotes from Gary Vaynerchuk and Seth Godin [INFOGRAPHIC]

Posted by Laura Hartman on January 3, 2017 12:24 PM

It would be an understatement to say we have a “crush” on two marketing geniuses: Gary Vaynerchuk and Seth Godin. Both Gary and Seth are notable... Read More

8 Ways to Market Ahead of Your Competition

Posted by Mackenzie Wortham on December 28, 2016 9:20 AM

For many marketers, the idea of being ahead of your competition is a desirable position to be in. However, It’s no simple task considering how... Read More

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3 Stats That Will Convince You to Invest in Visual Content in 2017 [INFOGRAPHIC]

Posted by Marci Allen on December 27, 2016 11:43 AM

There is no shortage of arguments for why marketers should think long and hard about foregoing a content development budget in 2017.  In fact, there... Read More

5 Marketing Lessons We Learned in 2016

Posted by Laura Hartman on December 21, 2016 10:45 AM

2016 was a particularly crazy year, or so it seemed. Advances in technology and our 24/7 instantly gratifying news cycle have not only changed the... Read More

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When it Comes to Marketing, Innovate or Die

Posted by Sharon Fox on December 20, 2016 11:53 AM

In the past, corporations and established businesses had strongholds on their respective industries, dominating as the most widely-recognized... Read More

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How to Win at Event Marketing in 2017

Posted by DMA Solutions Team on December 16, 2016 11:41 AM

If you’d like to create experiences with your brand that “bring it to life,” you may want to consider hosting an event in 2017. But before you dive... Read More

The 2017 Consumer Trends and Technology Advances that Should Change Your Marketing

Posted by Mackenzie Wortham on December 14, 2016 9:00 AM

One of the most exciting aspects of our jobs as marketers is that the best practices and the opportunities available to us are continually changing.... Read More

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New York Produce Show 2016: What Blew Us Away (#WBUA)

Posted by Mackenzie Wortham on December 13, 2016 11:25 AM

There’s nothing quite like The Big Apple during the holidays, and when you combine that with fresh produce industry folks coming together to promote... Read More

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2017 Food Trends You Need to Know

Posted by Beth Atkinson on December 9, 2016 9:52 AM

We’re back again to discuss some of the biggest food trends coming up in 2017, and this year we’ve got some of our favorite influencers in the... Read More

Managing Social Media When You Don’t Have Enough Time

Posted by Marissa Baurys on December 7, 2016 9:30 AM

Earlier this month, DMA released our 2017 Social Media Calendar and along with the download, we asked marketers about their biggest social media... Read More

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How to Create Emotional Connections with Your Audience

Posted by DMA Solutions Team on December 6, 2016 9:30 AM

There’s more to a person than what they do. Sometimes a person’s career is a large part of who they are, but I’ve found that it takes some digging to... Read More

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Make Note of These Learnings from The State of Social Media in 2016

Posted by DMA Solutions Team on December 2, 2016 11:08 AM

Social media marketing is constantly evolving, and it has become a pillar for business growth. In 2016 there are over 2.2 billion active users and... Read More

Packaged Food Wants Real Estate in the Produce Aisle: What Are You Going to Do About it?

Posted by Mackenzie Wortham on November 30, 2016 11:06 AM

It’s not news that CPG products and other non-produce packaged foods are eager to gain supermarket retail space next to fresh lettuce and apples. In... Read More

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The Produce Department Through the Shoppers’ Eyes [INFOGRAPHIC]

Posted by Mackenzie Wortham on November 29, 2016 3:45 PM

During the 2016 PMA Fresh Summit Expo, Yerecic Label partnered with FMI and 210 Analytics to deliver a powerful educational session featuring their... Read More

What Are Your Marketing Priorities in 2017?

Posted by Brock Nemecek on November 22, 2016 10:05 AM

The clock is ticking.  I can’t even believe that I’m about to type these words…  There are less than six weeks remaining in 2016, which means that... Read More

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3 Big Takeaways from the 2016 Inbound Conference

Posted by Marci Allen on November 21, 2016 5:45 PM

Four of our team members just returned from a fantastic experience at HubSpot’s annual Inbound Conference where 19,000 marketers from 92 countries... Read More

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2017 Marketing Game-changers: 5 Projects Starting Under $5,000

Posted by Beth Atkinson on November 18, 2016 11:54 AM

We know that budgeting for the New Year puts many marketers in the fetal position. We get it! But hear us out: consider working with an agency on... Read More

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The 2017 Produce Marketer’s Calendar: Important Dates All in One Place

Posted by Lacey Jenison on November 16, 2016 10:05 AM

As a fresh produce marketer, one of the most fun yet challenging aspects of our role is the ever-changing trends and tastes that speak to our... Read More

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Creating a Brand Experience with Pinterest

Posted by DMA Solutions Team on November 15, 2016 1:54 PM

Photos are such a powerful form of communication. A good photo can express mood, tone, and atmosphere that can align with your brand and even move it... Read More

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How to Use LinkedIn to Connect to Your Customers in 2017

Posted by Mackenzie Wortham on November 11, 2016 12:11 PM

The world’s largest professional network, more commonly known as LinkedIn, is a go-to for human resource professionals when it comes to recruiting... Read More

PMA’s 2016 State of the Industry: How Marketers Can Take Action

Posted by Dan'l Mackey Almy on November 9, 2016 1:55 PM

Each year I attend Fresh Summit, I become increasingly excited for the State of the Industry (SOI) presentation.  This year Cathy Burns and Bryan... Read More

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Marketers: Don’t Forget to VOTE! [Infographic]

Posted by Mackenzie Wortham on November 8, 2016 11:06 AM

Today is Election Day, and while we certainly hope that each of you have been to the polls to cast your vote for our nation’s next leader, we’d like... Read More

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Stats that Prove the Importance of Video in 2017

Posted by Lacey Jenison on November 4, 2016 9:42 AM

Video will account for 80% of global internet traffic by 2019. This is a pretty solid indicator that marketers should include video as a part of... Read More

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The 2017 Social Media Calendar is Here!

Posted by Kendra Knieriem on November 2, 2016 1:15 PM

As a social media specialist at DMA, taking advantage of all of the dates and holidays out there (fresh produce specific and everything in between)... Read More

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Another Success for Tour de Fresh (and Salad Bars!)

Posted by DMA Solutions Team on November 1, 2016 11:08 AM

The Tour de Fresh, presented by The California Giant Foundation, recently held their very first regional event in Fort Worth, Texas, and it was... Read More

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How Much Should I Spend on Social Media Ads in 2017?

Posted by Kendra Knieriem on October 28, 2016 1:13 PM

If you're playing in the big playground of social media, it’s time to realize that this game is a pay to play one. These days, no matter the platform... Read More

2017 Facebook Marketing Predictions

Posted by DMA Solutions Team on October 26, 2016 9:00 AM

The only constant when it comes to Facebook is to expect change. While no one knows exactly what changes will occur in 2017 (except maybe Mark... Read More

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Twitter Predictions for 2017

Posted by DMA Solutions Team on October 25, 2016 1:44 PM

The buzz surrounding 2017 social media experts is that Twitter is a potential target for acquisition. These rumors stem from the projection that... Read More

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Instagram & Pinterest Predictions for 2017

Posted by Marissa Baurys on October 21, 2016 11:49 AM

It’s unavoidable: algorithms and updates can happen overnight. And while we can always wish for a fortune teller to give us a heads up before things... Read More

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Fresh Summit 2016: What Blew Us Away (#WBUA)

Posted by Mackenzie Wortham on October 19, 2016 2:18 PM

As we walked across the vast tradeshow floor in Orlando this past weekend, one thing was clear: fresh produce brands are stepping up their marketing... Read More

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QUIZ: How Well Do You Know the DMA Solutions Team?

Posted by Beth Atkinson on October 18, 2016 11:25 AM

It’s no secret that the talent at DMA Solutions has doubled in the last few years in order to support the need for more specialized marketing in... Read More

5 Ways to Turn Leads into Sales After Fresh Summit

Posted by Lacey Jenison on October 12, 2016 12:57 PM

As marketers, your #1 goal is to help your sales team tee up, nurture and close sales. Yet much of your success hinges on your team’s effort after... Read More

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How to Use Social Media During Fresh Summit

Posted by DMA Solutions Team on October 11, 2016 12:20 PM

The time has come to assemble your social media plans in order to maximize your impact past the tradeshow floor in Orlando this weekend. Over the... Read More

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Can’t Miss Sessions for Marketers at PMA Fresh Summit

Posted by DMA Solutions Team on October 7, 2016 1:39 PM

Some of you may be so busy planning out your Fresh Summit booth that you have not been able to fully digest the schedule of events and figure out... Read More

5 Compelling Reasons to Hire a Marketing Agency in 2017

Posted by Dan'l Mackey Almy on October 5, 2016 11:45 AM

If you’re anything like our team at DMA Solutions, you like to think about the big picture as you start on your annual planning.  Identifying our... Read More

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A Brand Lexicon:  What it is and Why You Need it

Posted by Megan Zweig on October 4, 2016 11:59 AM

You may not have heard of a brand lexicon before, but once we tell you a little more about it – you’re going to want one! A brand lexicon is... Read More

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5 Blog Posts Produce Marketers Should Read Before Fresh Summit

Posted by Mackenzie Wortham on September 30, 2016 1:43 PM

Before you start working on your PMA Fresh Summit packing list, take a few minutes to get inspired and in the right state of mind to tackle that vast... Read More

5 Tips for Attendees to Get the Most Out of Fresh Summit

Posted by Mackenzie Wortham on September 28, 2016 9:52 AM

Tradeshow veterans and first-time attendees alike should plan for success prior to attending a tradeshow.  With a record number of exhibiting... Read More

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Fresh Summit PR Resources You Should Use

Posted by Beth Atkinson on September 27, 2016 11:55 AM

As PMA Fresh Summit approaches, our focus tends to be consumed by booth design, marketing and sales collateral, branding updates, new product... Read More

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5 Ways to Make Fresh Summit Planning Easier Right Now

Posted by Lacey Jenison on September 23, 2016 12:23 PM

Produce, floral, talent and tech ALL in one place at the same time. It’s that time of year again! Fresh Summit is right around the corner, and... Read More

6 Measures of Success for 2016 PMA Fresh Summit Exhibitors

Posted by Marci Allen on September 21, 2016 11:00 AM

Have you ever been asked to report back on how your company performed at a tradeshow and been at a loss as to how to deliver some measurable insights... Read More

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Is Your Web Copy Consumer-Friendly?

Posted by Brock Nemecek on September 20, 2016 9:00 AM

Digital and social media present opportunities for fresh produce brands to directly connect and engage with shoppers/end-consumers.  That direct... Read More

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How to Maximize Your Booth’s Visibility at Fresh Summit

Posted by Mackenzie Wortham on September 16, 2016 10:00 AM

With more people anticipated to attend this year’s Fresh Summit Convention + Expo in Orlando than ever before, it is imperative that you utilize... Read More

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How to Motivate Bloggers

Posted by Marissa Baurys on September 14, 2016 9:00 AM

We’ve discussed the value of bloggers and why working with one can foster meaningful connections for your brand while providing an opportunity to tap... Read More

Marketing FAQ: How Can We Use PokemonGO?

Posted by DMA Solutions Team on September 13, 2016 10:00 AM

PokémonGO is a phenomenon, no doubt about it. With a daily active user rate that’s passed up Tinder and almost Twitter at its peak point, the... Read More

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Fresh Summit Sponsorships You Can Still Take Advantage of

Posted by DMA Solutions Team on September 9, 2016 12:44 PM

If you’re wondering what sponsorships are still up for grabs at the upcoming 2016 Fresh Summit Convention, you’ve come to the right place – and... Read More

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5 First-time Tradeshow Exhibitor Mistakes to Avoid

Posted by Marci Allen on September 7, 2016 10:28 AM

Are you a first-time tradeshow exhibitor at PMA Fresh Summit in October? As you’re wrapping up your plans over the next few weeks, we’ve identified a... Read More

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The Holy Grail of Professional Development for Fresh Produce Marketers

Posted by Marci Allen on September 6, 2016 11:53 AM

This year’s Inbound 2016 conference is just around the corner and I, along with several other members of the DMA team, are looking forward to... Read More

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Why Flexibility is a Social Media Marketer’s Best Friend

Posted by DMA Solutions Team on September 2, 2016 11:20 AM

Since social media is an ever-changing field, it is almost impossible to predict what might unfold on your social sites. Today’s social media... Read More

Four Can’t Miss Opportunities During The Washington Conference

Posted by Brock Nemecek on August 31, 2016 12:09 PM

Ahhhhh, Washington DC in the fall of a presidential election year – there’s nothing quite like it!  For political junkies like me, the city’s... Read More

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4 Ways to Humanize Your Brand

Posted by DMA Solutions Team on August 30, 2016 11:56 AM

Think about the people in your life who you trust the most. You have a deep, personal connection with them. You confide in them when you’re facing a... Read More

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Get the Most Out of Branded Swag at Tradeshows

Posted by Sharon Fox on August 26, 2016 3:56 PM

How many times have you collected a mountain of “stuff we all get” or swag at an event only to toss most of it in the trash before you head to the... Read More

Critical Questions to Ask Before Fresh Summit

Posted by Megan Zweig on August 24, 2016 11:50 AM

Most of the time when I ask fresh produce marketing professionals about their plans for Fresh Summit, we discuss the booth, what it will look like... Read More

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Lessons from a Recent Graduate Working in Social Media

Posted by Marissa Baurys on August 23, 2016 1:09 PM

When I was in school, professors often preached that by “the merit of my birth year,” I was destined for social media marketing. As a Millennial, I... Read More

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Marketing Gold Discovered Amidst 2016 #OlympicsFails

Posted by Laura Hartman on August 19, 2016 10:22 AM

It seems like very little is going right when it comes to the 2016 Summer Olympics Games happening right now. Just look at any news source and you... Read More

Choosing the Right Bloggers for Your Brand

Posted by Sarah Bockholt on August 17, 2016 12:16 PM

For brands wanting to forge an ongoing relationship with an influencer, the biggest hurdle is where to start and who to work with. Bloggers have... Read More

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Marketing 101: 5 Types of Marketing Appeals

Posted by Lacey Jenison on August 16, 2016 11:06 AM

Sometimes it’s great to take a moment to refresh on marketing principles and basics! For anyone who studied marketing in college, you will remember... Read More

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A First Look at Instagram Analytics

Posted by Kendra Knieriem on August 12, 2016 10:38 AM

They’re here, they’re here! Instagram analytics have officially arrived for one of our favorite social media platforms. Although we’ve previously had... Read More

Escape Brand Stagnation: 3 Keys to Stand Out on Social Media

Posted by DMA Solutions Team on August 10, 2016 11:50 AM

We love our comfort zones. Very few people truly enjoy stepping out into the “unknown” and taking risks. If you’re the type of person that is afraid... Read More

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5 Things to Consider about Your Brand’s Voice

Posted by Sharon Fox on August 9, 2016 2:18 PM

As marketers, we sometimes focus so much on numbers that we forget about heart. While there are plenty of technical things we can do to turn the dial... Read More

Tour de Fresh Approaches Half a Million Dollars Raised for Salad Bars [PHOTOS]

Posted by Brock Nemecek on August 5, 2016 1:22 PM

Thanks to a record-setting 2016 Signature Event last week in northern California, the Tour de Fresh in its third year has raised almost half a... Read More

PMA Foodservice 2016: What Blew Us Away

Posted by Mackenzie Wortham on August 3, 2016 12:06 PM

While the annual PMA Foodservice conference in Monterey, CA gets us excited each year for new trends and ideas for consuming and using fresh produce... Read More

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How to Leverage Social Media Analytics

Posted by DMA Solutions Team on August 2, 2016 12:13 PM

With the vast amount of social media platforms being used today, there are many useful ways to tap into the potential of analytical tools. Data from... Read More

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How Do We Stay Creative?

Posted by Laura Hartman on July 29, 2016 9:00 AM

Creativity is the lifeblood to our business; blogs, brand designs, social media, photography, promotions, copywriting…they all require us to grind... Read More

Marketing with the Scientific Method

Posted by Brock Nemecek on July 27, 2016 12:09 PM

My sister, Emily, is an amazing teacher and self-described nerd.  Most of the time, when it comes to chemistry or plate tectonics, I don’t know what... Read More

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Holiday Food Trends to Consider NOW

Posted by Beth Atkinson on July 26, 2016 1:13 PM

While most of us are soaking up the summer sunshine and enjoying the occasional cocktail by the pool, national media across the country are setting... Read More

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A Recent Graduate’s Reality of Working in Public Relations

Posted by Sarah Bockholt on July 22, 2016 11:39 AM

Before graduating college, I had an expectation that my first job in public relations would involve writing and connecting with people, but I had no... Read More

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Don’t Limit Your Marketing Spend in These Two Areas

Posted by Mackenzie Wortham on July 20, 2016 1:17 PM

As budget-conscious marketers, we understand just as much as any produce marketer the need to feel assured that your marketing efforts and investment... Read More

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Commonly Overlooked Website Details

Posted by Marci Allen on July 19, 2016 12:45 PM

So you’re launching a new website – exciting times!  You may have a new design, more relevant brand positioning and sometimes even a whole new brand... Read More

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3 Tips for the Perfect Website Project

Posted by DMA Solutions Team on July 15, 2016 12:59 PM

We all know things can go wrong when creating a new website. In fact, we’ve heard many of you say you have PTSD from your last website undertaking –... Read More

What to Expect at PMA Foodservice 2016

Posted by Mackenzie Wortham on July 13, 2016 11:06 AM

In just over 2 weeks, our industry will come together as it does every year in breezy, coastal Monterey Bay. We’re even more excited this time around... Read More

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Why We Love Working with Gen X

Posted by Beth Atkinson on July 12, 2016 12:51 PM

Our dearest Brock Nemecek wrote an article a few weeks ago about the benefits of working with Millennials, and we could only respond in a mutual love... Read More

What’s Next for Snapchat: Ads are Here!

Posted by DMA Solutions Team on July 8, 2016 11:54 AM

Snapchat ads are here! Snapchat just announced a huge expansion of their advertising options that includes ad buying options via a carefully selected... Read More

When Tragedy Strikes, How Should Companies Respond on Social Media?

Posted by Kendra Knieriem on July 6, 2016 11:42 AM

Here at DMA we all had a wonderful Fourth of July weekend soaking up the sun, spending time with friends and family, and of course, celebrating this... Read More

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There’s Still Time to Support the 2016 Tour de Fresh!

Posted by DMA Solutions Team on July 5, 2016 12:35 PM

It’s that time again… and this year’s event is turning out to be bigger and better than ever! The 2016 Tour de Fresh ride in California is less than... Read More

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How to Generate Blog Content Ideas

Posted by Lacey Jenison on July 1, 2016 12:34 PM

Creating a steady flow of helpful, fun and creative content for your company’s blog is exciting and challenging at the same time. It is great to own... Read More

7 Things That Hold Up New Website Projects

Posted by Lacey Jenison on June 29, 2016 11:05 AM

Creating a new website is a very exciting and slightly terrifying adventure. You might not know what to expect or how to accomplish everything, and... Read More

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United Fresh 2016: What Blew Us Away

Posted by DMA Solutions Team on June 27, 2016 1:15 PM

One thing was clear during this year’s 2016 United Fresh Produce Show: marketing matters and has become a priority for fresh produce brands who want... Read More

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5 Things to Ask For When You Hire a Photographer

Posted by DMA Solutions Team on June 24, 2016 3:43 PM

Photography is one of the most important assets your brand can have when it comes to digital marketing. I’d go as far as saying it’s the FIRST thing... Read More

How to Pitch Journalists Using Social Media

Posted by Beth Atkinson on June 22, 2016 9:00 AM

As social media becomes more and more prominent as a tool for journalists to find sources of information, inspiration, and breaking news, PR pros are... Read More

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7 Ways to Get Consumer PR Without a Big Budget

Posted by Brock Nemecek on June 21, 2016 9:00 AM

In the past, consumer public relations successes were often directly tied to big budgets and big agencies. And while both of these are still... Read More

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8 Ways to Make the Most of Your Time in Chicago

Posted by Mackenzie Wortham on June 17, 2016 1:30 PM

With just a few days away from the annual United Fresh Expo, you’ve likely already wrapped up all of your major tradeshow related to-dos. BUT have... Read More

Marketing Lessons We Can Learn from @RealDonaldTrump

Posted by Brock Nemecek on June 15, 2016 9:55 AM

At DMA, we’re a pretty heterogeneous group, with a wide variety of interests, views, and opinions.  In spite of a myriad of beliefs throughout the... Read More

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Social Media Before, During and After a Tradeshow

Posted by DMA Solutions Team on June 14, 2016 2:13 PM

United Fresh is next week – do you have a plan for your social media efforts before, during and after the show? Here are some ways you can... Read More

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3 Tips for Marketing to Men

Posted by Brock Nemecek on June 10, 2016 11:02 AM

As both a “dude” and a fresh produce marketer, I certainly have opinions about the messages that are often not-so-subtly delivered by brands that... Read More

Before You Ask About Social Media ROI, Consider This

Posted by DMA Solutions Team on June 8, 2016 11:11 AM

At some point on your social media journey, you’ve probably asked: “What am I getting in return from the investment I’m putting in to social media?”... Read More

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3 Social Media Changes You Need to Know About

Posted by DMA Solutions Team on June 7, 2016 12:00 PM

Fast-paced and ever-changing, once again there are several big changes in the realm of social media that will affect marketers in the months to come.... Read More

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What’s On Google’s Menu for 2016

Posted by Mackenzie Wortham on June 3, 2016 10:51 AM

In October 2015, we shared with you a projection of the top food trends to keep an eye out for in 2016 after speaking with expert chefs, foodies and... Read More

3 Things Marketers Can Learn from Southwest Airlines’ Social Media Process

Posted by Mackenzie Wortham on June 1, 2016 11:02 AM

As a Dallas-based company, Southwest Airlines has a fantastic reputation in the DFW metroplex, and many of us at DMA Solutions happen to know people... Read More

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Are You Helping Your Foodservice Customers?

Posted by Marci Allen on May 31, 2016 12:38 PM

We talk a lot about the value of creating and sharing helpful content when it comes to increasing brand equity with consumers and retail partners.... Read More

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Advertising and the Produce Industry: Highlights from a Loyola University Student’s Research

Posted by Mackenzie Wortham on May 27, 2016 12:44 PM

Several weeks ago, a bright student from Loyola University reached out to Brock to request an interview for a research project on fresh produce... Read More

Why We Used LinkedIn to Recruit New Talent

Posted by Megan Zweig on May 25, 2016 12:52 PM

Over the years, DMA Solutions has taken various routes to recruit bright and passionate people to join our company and work to increase the demand of... Read More

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Why I Love Working with Millennials

Posted by Brock Nemecek on May 24, 2016 11:22 AM

For several months, our team at DMA was a “house divided.”  No, not because we have under one roof alumni from many esteemed and sometimes rival... Read More

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Watch: Tradeshow Tips for Young Professionals

Posted by Mackenzie Wortham on May 20, 2016 12:36 PM

If you’re familiar with DMA and read our blog regularly, you know how passionate we are about recruiting talent and nurturing young professionals. We... Read More

Budgeting for Bloggers: You’re Doing It Wrong

Posted by Beth Atkinson on May 18, 2016 12:50 PM

A question that often surfaces for us during marketing discussions is “how much do we need to budget for blog partnerships?” This has been a wildly... Read More

5 Most Helpful Exhibitor Resources for United Fresh

Posted by Lacey Jenison on May 17, 2016 11:33 AM

There are many ways to stay organized and prepare for an upcoming tradeshow, but it is very important to use every resource you are given and take... Read More

You Already Have the Blueprint for the Perfect Tradeshow Booth

Posted by Brock Nemecek on May 13, 2016 11:50 AM

As fresh produce marketers, we spend our days strategizing, developing and producing work that is shared across many marketing touchpoints.  From... Read More

10 Public Relations Lessons I Learned from Desk Side Visits in NYC

Posted by Megan Zweig on May 11, 2016 11:14 AM

When was the last time you “pitched” your product to a member of the media (outside of trade media) or an influencer?  Have you ever conducted a... Read More

Connecting Food Editors to Fresh Produce

Posted by Megan Zweig on May 10, 2016 2:13 PM

As a red blooded marketer, I have always wondered what it would be like to conduct desk side visits with editors of nationally distributed consumer... Read More

How To Host Your Own “Brand Photoshoot”

Posted by Lacey Jenison on May 6, 2016 9:00 AM

Do you want beautiful photography of your product to share on Instagram? As a busy marketer, we understand that it might be hard for you to... Read More

Don’t Cheat the Algorithms: 3 Keys to Maintain Social Media Success

Posted by DMA Solutions Team on May 4, 2016 10:37 AM

What is the purpose of social media marketing? If you answered, “to build relationships,” then you are correct. As marketers we say this constantly,... Read More

6 Beginner Food Photography Tips

Posted by DMA Solutions Team on May 3, 2016 10:31 AM

Have you noticed California Giant Berry Farm’s food photography recently? It’s kind of amazing… and honestly, it’s made my mouth water on more than... Read More

With Digital Marketing, It’s Important to Plan Ahead

Posted by Kendra Knieriem on April 29, 2016 10:46 AM

There are two types of people in this world: those that LOVE to karaoke and those that are too scared. Okay, maybe there are more types of people... Read More

How do YOU Fascinate? Lessons from Women’s Fresh Perspectives

Posted by Beth Atkinson on April 27, 2016 11:40 AM

Ever wonder what makes YOU fascinating? This year’s Women’s Fresh Perspectives Conference included an incredible line-up of speakers who inspired... Read More

30 Sharable One-Liners from the Women’s Fresh Perspectives Conference

Posted by Megan Zweig on April 26, 2016 12:59 PM

The Women’s Fresh Perspectives Conference hosted by the Center for Growing Talent by PMA took place last week in San Diego.  The three-day conference... Read More

Fresh Produce Sustainability Stories We Love

Posted by DMA Solutions Team on April 22, 2016 10:02 AM

Today is Earth Day, so we’re celebrating by sharing some of our favorite sustainability stories in the industry. If you aren’t sharing your... Read More

What’s New at United Fresh 2016?

Posted by Megan Zweig on April 20, 2016 10:31 AM

As we launch full speed into the second quarter of 2016, the team at DMA Solutions is preparing for a successful United Fresh exposition in June. ... Read More

5 Ways You’re Not Using PR, and Should Be

Posted by Beth Atkinson on April 19, 2016 1:41 PM

Whether you’re a public relations novice, or have been using PR as part of a marketing strategy for years, we’ve got 5 ways to create publicity that... Read More

What is a Brand Idol and Why You Should Have One

Posted by DMA Solutions Team on April 15, 2016 11:08 AM

If you are creating a new website, establishing your brand’s presence on social media, or updating your branding, it’s important to FIRST understand... Read More

4 Billion Impressions and Counting!

Posted by Beth Atkinson on April 13, 2016 11:42 AM

On February 28, we were thrilled to find that a brand we work closely with, Natural Delights, had earned a placement on Yahoo, worth 4 billion (yes,... Read More

Identify Your Target Markets with These 5 Resources

Posted by Brock Nemecek on April 12, 2016 12:33 PM

The number one rule of real estate and, arguably, of marketing, too, is LOCATION, LOCATION, LOCATION!  Geo-targeting your marketing efforts is... Read More

The Untapped Potential of Your Sustainability Story

Posted by DMA Solutions Team on April 8, 2016 2:00 PM

Guest Blog Post Written (Originally Posted on April 17, 2015) by Nikki Rodoni, Founding principal of Measure To Improve, LLC (MTI) Sustainability... Read More

Viva Fresh 2016: What Blew Us Away

Posted by DMA Solutions Team on April 6, 2016 11:17 AM

After hearing such great feedback about the first annual Viva Fresh Produce Expo last year, the DMA team knew we couldn’t miss the 2016 show. With... Read More

4 Steps to Creating a New Tradeshow Booth: Lessons from a Newbie

Posted by Lacey Jenison on April 5, 2016 3:36 PM

Okay, I’ll admit it off the bat: I am a tradeshow newbie! Attending Viva Fresh this past week was my first time to experience a fresh produce... Read More

The Truth about Launching a Website [GIFs]

Posted by Mackenzie Wortham on March 30, 2016 11:38 AM

We’ve been designing, coding and launching websites since DMA’s inception, so we can attest to the transformational journey that comes with each and... Read More

What You Need to Know about Facebook’s Relevance Score

Posted by DMA Solutions Team on March 29, 2016 12:06 PM

As a marketer, you probably already know that running relevant ads to your audience is extremely important. If you’re not relevant, people aren’t... Read More

Don’t Make This Social Media Mistake

Posted by Mackenzie Wortham on March 24, 2016 2:49 PM

Fresh produce marketers: I want you to ask yourself this very important question. How long does it take you to respond when a consumer messages you... Read More

5 Best Practices for Nurturing Blogger Relationships

Posted by Beth Atkinson on March 23, 2016 10:06 AM

Blogging has become a mainstream activity in the last 5 years, so much so that it seems like everyone has a platform for their own content. The... Read More

The Lowdown on Instagram Advertising

Posted by Kendra Knieriem on March 22, 2016 11:52 AM

It was only a matter of time before Instagram decided to start cashing in on promoted ads, giving businesses the chance to push their content to this... Read More

10 Tips for Growing Fresh Produce Talent

Posted by Marci Allen on March 18, 2016 12:33 PM

Ten is the magic number for new talent in the fresh produce industry. The Center for Growing Talent by PMA recently launched the 10 for Talent... Read More

A Fresh St. Paddy’s Feast with Recipes for the Taking

Posted by DMA Solutions Team on March 16, 2016 11:17 AM

It’s no secret that around the DMA offices, we love any excuse to EAT and enjoy a few libations along with it – and Saint Patrick’s Day is the... Read More

Do Celebrity Endorsements Work?

Posted by Brock Nemecek on March 15, 2016 12:30 PM

Celebrities are no longer confined to the big screen. From reality TV shows to Instagram, famous and infamous people alike are prominent on every... Read More

Meet Your Next Intern at Viva Fresh

Posted by DMA Solutions Team on March 11, 2016 5:43 PM

Headed to Viva Fresh this year? Be on the lookout for some fresh new faces from Texas A&M University who could be the next generation of superstars... Read More

Really? You STILL Don’t Have a Blog?

Posted by Mackenzie Wortham on March 9, 2016 10:57 AM

I said it once before but it bears repeating: if you want to be a relevant brand with positive recognition in 2016, you need to have a blog. Even if... Read More

Fresh Produce Blogs We Love

Posted by Lacey Jenison on March 8, 2016 11:07 AM

Blogging not only helps drive traffic to your website, but also lets you connect with your customers and consumers on a more personal level. Whether... Read More

Everything You Need to Know about the Viva Fresh Inaugural 5K

Posted by DMA Solutions Team on March 4, 2016 1:59 PM

Here at DMA Solutions, we’re looking forward to the Viva Fresh Produce Expo for a number of reasons. From the Texas sized growth potential to the... Read More

A Viral Video Opportunity for Fresh Produce

Posted by DMA Solutions Team on March 2, 2016 11:31 AM

Unless you hate cooking delicious food (and as fresh produce marketers, we hope this isn’t the case!) you’ve likely witnessed an overwhelming trend... Read More

Facebook’s Algorithm Changed (Again) and It’s a Good Thing

Posted by DMA Solutions Team on March 1, 2016 11:51 AM

Facebook implemented ANOTHER algorithm change recently- a move that has sent marketers into a panic in the past. But this time it’s different: this... Read More

7 Stats that Prove Social Media is Critical in B2B Marketing

Posted by Marci Allen on February 26, 2016 9:47 AM

When it comes to social media, marketers typically see this digital tool as a better way to reach consumers. In fresh produce, communicating to... Read More

4 Audiences You Can’t Ignore in 2016

Posted by Beth Atkinson on February 24, 2016 1:29 PM

In 2015, we learned that millennials are quickly becoming the most influential group of fresh produce consumers. As a result, many fresh produce... Read More

How to Use Instagram Photos to Shape a Positive Brand Perception

Posted by DMA Solutions Team on February 23, 2016 12:03 PM

When it comes to Instagram, the expression a photo is worth a thousand words has never held truer. One photo on Instagram can communicate your brand... Read More

Stats that Prove the Importance of Video in 2016

Posted by Lacey Jenison on February 19, 2016 10:39 AM

Video is everywhere across social media platforms right now. Whether it is a “Tasty video” on Facebook or a Boomerang GIF of your friends on... Read More

Lessons We Can Learn from Uber’s Dramatic Rebranding

Posted by Mackenzie Wortham on February 17, 2016 10:23 AM

Uber is a genius concept. I can’t tell you how many times I’ve selected the black and silver “U” icon on my phone to avoid a potentially... Read More

6 Compelling Reasons to Attend the Viva Fresh Produce Expo

Posted by Megan Zweig on February 16, 2016 12:27 PM

As a proud Texas-based company, DMA Solutions is eager and excited to experience the Viva Fresh Produce Expo in San Antonio this April! We are... Read More

Reasons We’re Already Loving the 2016 Tour de Fresh

Posted by DMA Solutions Team on February 12, 2016 1:33 PM

It’s Valentine’s Day weekend and love is in the air! This year we have a very special collective crush at DMA Solutions… we’re falling hard for the... Read More

You Can Still Maximize 2016’s Top 5 Resolutions

Posted by Marci Allen on February 10, 2016 10:43 AM

It may be February, but people are still working hard to maintain their resolutions. It’s probably no surprise to you that the top two resolutions... Read More

5 Webinars You Need to Watch in 2016

Posted by Kendra Knieriem on February 9, 2016 11:34 AM

As social media evolves, there is always an abundance of information and new tips that marketers need to be aware of. Sometimes it can be... Read More

Super Bowl 50 Marketing Lessons and Revelations

Posted by DMA Solutions Team on February 8, 2016 12:10 PM

Advertising’s biggest night of the year is not only a guaranteed time for laughs, celebrity cameos and delicious snacks, it also marks an important... Read More

2016 Website Resolutions

Posted by Mackenzie Wortham on February 3, 2016 10:11 AM

We’re a month into 2016, and by this time the gyms are starting to become less crowded and healthy choices are starting to slip for many... Read More

How Millennials Have Changed

Posted by Mackenzie Wortham on February 2, 2016 11:41 AM

If you’re a fresh produce marketer, millennials matter. Studies have shown that millennials, unlike other generations, care more about eating fresh... Read More

Are CPG Brands "Stealing FRESH?"

Posted by DMA Solutions Team on January 29, 2016 9:00 AM

In 1977 the U.S. Senate released a report stating the leading causes of death in the U.S. were linked to diet. Unfortunately, it wasn’t until... Read More

An Inside Look at the FNV Campaign

Posted by Brock Nemecek on January 27, 2016 10:12 AM

Like wide-eyed and curious three-year-olds, our marketing minds naturally question “why?”, “how?” and “what next?” with every decision, campaign and... Read More

50 Social Media Tips for Super Bowl 50

Posted by DMA Solutions Team on January 26, 2016 11:54 AM

Big media and pop culture events have an undeniable and inevitable effect on trending topics, and with the right approach, can be a great opportunity... Read More

Food Trends to Consider for 2016 Planning

Posted by Beth Atkinson on January 22, 2016 10:31 AM

As we continue planning for this year’s marketing content, we have to take into consideration which food trends will open up opportunities for the... Read More

4 Common Public Relations Questions & Answers

Posted by Beth Atkinson on January 20, 2016 9:49 AM

Each year, fresh produce brands ask us about the marketing practices and tools we use to be successful as an agency, and in 2015, the overwhelming... Read More

Media Isn’t Dying, It’s Evolving

Posted by Beth Atkinson on January 19, 2016 2:21 PM

Ten years ago, many of us believed that magazines and newspapers would be irrelevant by 2016. Well here we are, and that couldn’t be further from the... Read More

2016 Public Relations Trends

Posted by Beth Atkinson on January 15, 2016 10:09 AM

Given the increase in digital content, lack of journalist patience, and need for proven data, brands will need to step up their public relations game... Read More

Thought Leadership and Why It Matters

Posted by DMA Solutions Team on January 13, 2016 1:12 PM

“Thought leadership” has become quite the buzzword lately- but the real question is, how do you become a thought leader and leverage it for your... Read More

Fresh Collaborations Beyond Big Promotions

Posted by Brock Nemecek on January 12, 2016 11:20 AM

How many times have you cooked a meal with just one ingredient? Have you ever ordered a salad with only lettuce? The fresh produce products that you... Read More

Featured Social Media Tool: Iconosquare

Posted by DMA Solutions Team on January 8, 2016 1:06 PM

We’ve come across several tools over the years that have helped us immensely, both free and paid, and we’d like to share these with our fellow... Read More

The History and Future of Fresh Produce Marketing

Posted by Dan'l Mackey Almy on January 6, 2016 10:50 AM

Fresh produce will sell without marketing. That is a reality. Imagine a grocery store being relevant without a fresh produce department. There is an... Read More

The Best of The Core in 2015

Posted by Mackenzie Wortham on January 5, 2016 11:23 AM

Happy New Year everyone! 2016 is officially here, which means marketers everywhere are preparing to hit the ground running to execute their... Read More

10 Marketing Lessons Learned in 2015

Posted by DMA Solutions Team on December 29, 2015 9:00 AM

As we look back at 2015 and the impact that the year had on our ability to market fresh produce in an effective (or not) way, we present you with a... Read More

4 Important Social Media Trends for 2016

Posted by DMA Solutions Team on December 28, 2015 9:00 AM

Social media is in a constant state of change. This has been especially true in the last year alone and it can be challenging for fresh produce... Read More

PR Lessons from Miss Universe 2015

Posted by Beth Atkinson on December 22, 2015 1:01 PM

If you haven’t already seen the endless coverage in your Facebook or Twitter feed, this year’s Miss Universe 2015 ended with an awkward twist as host... Read More

The 2016 Website Trends You Need to Know

Posted by Megan Zweig on December 21, 2015 10:31 AM

Just when you thought it was safe to settle with your existing website and functionality, think again. We have pitched the need for a website since... Read More

4 Defining Design Trends in 2016

Posted by Marci Allen on December 18, 2015 11:57 AM

Like fashion, creative design trends change year after year, bringing forward new logo transformations, hip fonts and “it” colors to create... Read More

Make Your Social Media Investment Worthwhile

Posted by Kendra Knieriem on December 16, 2015 10:21 AM

Despite what many of us thought 10 years ago, social media is definitely not a “free” marketing tool! With increasing demand to “pay to play” across... Read More

6 Helpful Tools & Resources for 2016 Planning

Posted by Mackenzie Wortham on December 15, 2015 11:32 AM

In just a little more than 3 weeks, it will be 2016. And while we can only imagine the time and legwork that many of you have made thus far in your... Read More

Featured Social Media Tool: RiteTag

Posted by DMA Solutions Team on December 11, 2015 10:38 AM

There are a variety of social media tools available that help you to accomplish nearly any of your online marketing goals. Some are free, and some... Read More

Should Your Company Be on Snapchat?

Posted by DMA Solutions Team on December 9, 2015 1:06 PM

It’s the social media platform every modern day marketer is thinking about (or should be) heading into 2016: is Snapchat right for my brand? The app... Read More

Why You Need to Know Snapchat as a Marketer

Posted by Dan'l Mackey Almy on December 8, 2015 11:03 AM

“I don’t get Twitter.” “Show me the ROI of a post on Facebook or Twitter.” “Why would anyone want to post something about their lunch in 140... Read More

What is Snapchat?

Posted by DMA Solutions Team on December 4, 2015 10:31 AM

If you’re in your 20s, chances are you are quite familiar with the Snapchat icon. The friendly white ghost on a perky yellow background pops against... Read More

8 Ways You Can Be a Cutting Edge Fresh Produce Marketer

Posted by Mackenzie Wortham on December 2, 2015 9:42 AM

For many marketers, the idea of being “on the cutting edge” of your industry is a desirable position to be in. However, It’s no simple task... Read More

Are You Paying Attention to These 2 Website Measurements?

Posted by Marci Allen on December 1, 2015 11:12 AM

As fresh produce marketers, we have so much data available to us through various analytical resources such as Google Analytics, Facebook Insights,... Read More

Digest these Powerful Marketing Bites from 2015

Posted by DMA Solutions Team on November 24, 2015 10:30 AM

Happy Thanksgiving from the DMA Solutions Team! We wanted to take this moment to share with you how thankful we are for YOU, our Core readers! You... Read More

A Case for Trade Sponsorships in 2016

Posted by Marci Allen on November 20, 2015 12:04 PM

Sponsorships can sometimes be seen as a marketing stepchild - one of those arbitrary expenses with little strategic emphasis and uncertain ROI.... Read More

How LinkedIn Can Amplify Your B2B Marketing

Posted by Mackenzie Wortham on November 18, 2015 10:59 AM

When you think of LinkedIn, what’s the first thing that comes to mind? Most likely it’s searching for talent. LinkedIn has long been viewed as a... Read More

Do You Use Crowdfire? Read This Now.

Posted by Kendra Knieriem on November 17, 2015 11:05 AM

If you’re reading this, you’ve probably heard of Crowdfire. If you haven’t, click here to read about this helpful tool. Crowdfire is an app that... Read More

5 Effective Types of Content to Share in 2016

Posted by DMA Solutions Team on November 13, 2015 11:08 AM

Are you sharing the same old content day after day, with an audience that is far less than impressed? It’s time to switch things up on your social... Read More

3 Reasons You’re Not Connecting with Your Audience

Posted by DMA Solutions Team on November 11, 2015 11:21 AM

As social media marketers, it’s so easy to get caught up in the “numbers game” -- meaning, we can become fixated with seeing likes, comments, and... Read More

5 Reasons to Invest in “Influencer Marketing”

Posted by Mackenzie Wortham on November 10, 2015 12:14 PM

Food blogger networks are rapidly expanding and their influence over consumer decisions continue to rise. In fact, even back in 2013 a study found... Read More

33 Take Aways from BrandStorm Marketing Conference

Posted by Megan Zweig on November 6, 2015 7:50 AM

Fresh produce marketers attended the inaugural event dubbed BrandStorm™ in San Francisco on Sunday and Monday earlier this week.  This event hosted... Read More

Creating a Positive Brand Experience with Influencers

Posted by Beth Atkinson on November 4, 2015 9:00 AM

Produce brands have incredibly personal and compelling stories to tell, and one of the most impactful ways we help communicate that story is to host... Read More

3 Reasons to Consider an Experiential Marketing Event

Posted by DMA Solutions Team on November 3, 2015 9:00 AM

To say an experiential marketing event is “powerful” severely undermines the true depth and value it can provide to your consumers. But what is an... Read More

35 Spooky Marketing Stats for Fresh Produce Marketers

Posted by Mackenzie Wortham on October 30, 2015 2:09 PM

Happy Halloween from DMA Solutions! In honor of the spookiest day of the year, we wanted to showcase marketing stats that keep us up at night... Read More

Fresh Summit 2015: What Blew Us Away

Posted by DMA Solutions Team on October 28, 2015 3:34 PM

This year’s 2015 Fresh Summit was chock-full of signals that branding is becoming a primary focus for forward-thinking fresh produce companies... Read More

7 Budgeting Misses to Avoid in 2016

Posted by Marci Allen on October 27, 2015 11:58 AM

We love the opportunities each New Year brings to strategize and contemplate the possibilities as we plan our marketing budgets – both for DMA and... Read More

30 “LOL” Worthy Fresh Summit GIFs: Atlanta Edition

Posted by Mackenzie Wortham on October 21, 2015 10:33 AM

Back by popular demand, we’re here to present you with 30 laughable moments that we’re all familiar with each year at the annual Fresh Summit expo.... Read More

How to Use Social Media for Fresh Summit

Posted by Marci Allen on October 20, 2015 2:53 PM

It’s here! The Fresh Summit Convention + Expo kicks off in 3 days, so it’s time to make sure your social media plans are in place to maximize your... Read More

Tour de Fresh FAQs

Posted by DMA Solutions Team on October 16, 2015 12:15 PM

We can’t believe it’s finally here - the 2015 Tour de Fresh starts on MONDAY! In efforts to help everyone plan for this incredible event, we’ve... Read More

25 Measures of Success for Fresh Summit

Posted by DMA Solutions Team on October 15, 2015 12:05 PM

Your booth is shipped, your collateral is printed and your team is ready – or are they? Although you’ve likely identified high level goals for this... Read More

Can’t Miss Fresh Summit Sessions for Fresh Produce Marketers

Posted by DMA Solutions Team on October 13, 2015 12:59 PM

Beyond our responsibilities on the tradeshow floor or in the booth, there are many opportunities for marketers attending Fresh Summit to develop and... Read More

How to Take Instagram-Worthy Photos

Posted by Kendra Knieriem on October 9, 2015 10:33 AM

It’s an understatement to say we’re foodies here at DMA. It’s hard not be when you look at gorgeous fresh produce all day! And like any true foodie... Read More

National Politics and the Impact on Fresh Produce

Posted by Brock Nemecek on October 7, 2015 1:05 PM

Politics is like a spectator sport to me, so I guess I’m lucky that the “season” of presidential politics is 18 months long and lengthening every... Read More

Food Trends to Consider for 2016 Planning

Posted by Beth Atkinson on October 6, 2015 2:37 PM

As we plan for 2016 marketing content, we have to take into consideration which food trends will open up opportunities for the fresh produce industry... Read More

How To Win Best New Product Promo at Fresh Summit

Posted by Brock Nemecek on October 2, 2015 1:49 PM

Fresh Summit is quickly approaching and PMA continues to grow and enhance their marketing support for exhibitors. The Fresh Ideas Showcase (formerly... Read More

Why We Changed Our Approach to Social Media Marketing

Posted by Mackenzie Wortham on September 30, 2015 10:30 AM

Just over a year ago we found ourselves questioning our approach to social media. I want to preface this by saying that DMA Solutions has been... Read More

3 Instagram Changes You Need to Know About

Posted by DMA Solutions Team on September 29, 2015 12:23 PM

300 million monthly active users. 30+ billion photos shared (70 million per day on average). 2.5 billion daily likes. The numbers alone are a pretty... Read More

Maximize Your Booth’s Visibility at Fresh Summit

Posted by Megan Zweig on September 25, 2015 10:00 AM

With over 20,000 people anticipated to attend this year’s Fresh Summit Convention + Expo in Atlanta, it is imperative that you utilize marketing... Read More

How to Measure Engagement on Instagram

Posted by Megan Zweig on September 23, 2015 12:23 PM

With 400 million monthly active users on Instagram as of September 2015, this platform is one that is exciting the team at DMA Solutions.   In... Read More

High Performance Management: Planning for Change

Posted by Mackenzie Wortham on September 22, 2015 11:32 AM

In the fresh produce industry, change is inevitable, and resistance to change is a common struggle companies of all sizes face. At DMA Solutions, we... Read More

How to Drive Organic Web Traffic with Twitter in 3 Easy Steps

Posted by DMA Solutions Team on September 18, 2015 9:30 AM

Twitter is one of my favorite social media platforms and the best (in my opinion) for brands who want to engage directly with their audiences and... Read More

What Will a “Godzilla El Nino” Mean For Fresh Produce?

Posted by Brock Nemecek on September 16, 2015 9:00 AM

It sounds like a summer blockbuster movie, but a “Godzilla El Nino” may very well and very soon be paying a visit to our actual southern Pacific... Read More

5 Must Have Website Design Features

Posted by Brock Nemecek on September 15, 2015 9:00 AM

The first day of fall is only a week away – and that means it’s time to really focus on planning for the 2016 calendar year. While some of you may... Read More

5 Online Marketing Certifications That Will Make You a Better Marketer

Posted by Marci Allen on September 11, 2015 11:35 AM

We get it. The digital marketing landscape is changing so rapidly that the strategies that were working for your company two years ago may be... Read More

The 2016 Website Trend You Can’t Ignore

Posted by Mackenzie Wortham on September 9, 2015 10:09 AM

You arrive at a hotel and the TV screen greets you by name. You receive an email addressed to you containing more information about something you... Read More

Your Fresh Summit Booth: Tips From the Judges

Posted by DMA Solutions Team on September 8, 2015 3:18 PM

Fresh Summit, the biggest tradeshow for the Fresh Produce Industry, is right around the corner (make sure you’re keeping up with deadlines!).... Read More

Tour de Fresh 2015: What You Can Look Forward To

Posted by DMA Solutions Team on September 4, 2015 12:21 PM

What does an addiction to Chamois Butt’r and an inability to walk like a normal person mean? It can only mean that the Tour de Fresh is less than two... Read More

10 Ways to Increase Your Public Relations Opportunities

Posted by Beth Atkinson on September 2, 2015 10:20 AM

Unlike many other marketing disciplines, public relations relies heavily on a much longer lead time to communicate with the media on behalf of a... Read More

How the Fresh Produce Industry Blew Me Away

Posted by DMA Solutions Team on September 1, 2015 1:32 PM

As a newcomer to the world of fresh produce, I honestly wasn’t sure what to expect. Coming from the technology industry, I knew I was in for a big... Read More

5 Things I Want to Learn at Inbound 2015

Posted by Marci Allen on August 28, 2015 8:47 AM

One of the world’s premier marketing conferences, HubSpot’s #INBOUND2015 is right around the corner and I’m super excited to attend this year. In... Read More

How To Maintain Brand Consistency Across Social Platforms

Posted by DMA Solutions Team on August 26, 2015 11:36 AM

With the variety of social media platforms available, it can become overwhelming to ensure your brand stays consistent on each platform. One of the... Read More

Who Gives a Tweet About Your Tweets?

Posted by DMA Solutions Team on August 25, 2015 9:50 AM

We’ve been there – you’ve worked diligently to grow your Twitter community but you aren’t getting as many new followers as you had hoped. It seems no... Read More

24 Facebook Do’s and Don’ts for Marketers

Posted by Megan Zweig on August 21, 2015 11:57 AM

With more than one billion active people on Facebook, this evolved social media network is a force to be reckoned with and is your brand’s fast pass... Read More

What is The Future of Let’s Move Salad Bars to Schools?

Posted by Brock Nemecek on August 19, 2015 11:15 AM

Thanks to the commitments and efforts of many, the Let’s Move Salad Bars to Schools initiative has become a favorable fixture in our industry. First... Read More

What’s Trending: #SchoolLunch on Instagram

Posted by Mackenzie Wortham on August 18, 2015 3:55 PM

It’s that time of year – kiddoes all across the nation (and even the world!) are headed back to the classroom over the next few weeks and with it... Read More

Are You a Young Professional Attending Fresh Summit?

Posted by Mackenzie Wortham on August 14, 2015 10:11 AM

Our friends at the PMA Foundation are constantly working to create opportunities and helpful resources to develop fresh produce professionals. We’re... Read More

What to Include in a Media Kit for a Blog or Brand

Posted by Beth Atkinson on August 12, 2015 11:35 AM

Most fresh produce marketers are likely familiar with the media kits you receive from publications (like The Packer) that detail ad schedules and... Read More

Insights & Analytics Every Food Blogger Should Provide

Posted by DMA Solutions Team on August 11, 2015 12:49 PM

Working with food bloggers and online influencers is valuable to fresh produce marketers for many reasons – with one of the more obvious benefits... Read More

Can Your Packaging Make an Impact on Fresh Produce Sales?

Posted by Marci Allen on August 7, 2015 9:57 AM

Increasingly we are seeing an effort to impact fresh produce demand and consumption by providing more flavorful varieties, stronger consumer... Read More

How to Be a Good Client

Posted by DMA Solutions Team on August 5, 2015 11:30 AM

Guest post from Cindy Jewell, Vice President of Marketing – California Giant Berry Farms We spend a lot of time as clients making sure we seek out... Read More

10 Questions to Ask Before You Hire a Social Media Agency

Posted by Megan Zweig on August 4, 2015 12:18 PM

The more social media becomes engrained in the lives of consumers and our customers, the more important it is for fresh produce marketers to vet the... Read More

The 3 Most Important Things Your Social Media Manager Needs From You

Posted by DMA Solutions Team on July 31, 2015 1:06 PM

Let’s get down to business—social media business, that is. The ever-evolving social media world makes the social media manager’s job complex, and we... Read More

What Blew Us Away: PMA Foodservice 2015

Posted by Mackenzie Wortham on July 29, 2015 12:43 PM

Fresh produce is changing American foodservice. With the help of guest blogger Maeve Webster at Datassential, we published evidence to support this... Read More

How Psychographics Can Improve Your Marketing

Posted by Mackenzie Wortham on July 28, 2015 12:45 PM

Let’s say you’re an avocado grower and you’re posting frequently on your social media networks every week. You’re engaging with consumers daily and... Read More

3 Reasons to Update Your Website before Fresh Summit

Posted by Megan Zweig on July 24, 2015 11:36 AM

For over ten years DMA Solutions has been designing, developing and launching websites for companies within the fresh produce industry, and for every... Read More

Fresh Summit Deadlines You Need to Know

Posted by DMA Solutions Team on July 22, 2015 3:37 PM

‘Tis the season to focus our fresh produce marketing minds towards the planning and execution of….wait for it…Fresh Summit.  Paying close attention... Read More

What's Next for Marketers on Instagram: Advertising

Posted by Mackenzie Wortham on July 21, 2015 3:07 PM

With the recent roll out of promoted pins to Pinterest business accounts, it comes as no surprise that Instagram will soon open their own advertising... Read More

A Beginner's Guide on How to Use Promoted Pins

Posted by DMA Solutions Team on July 17, 2015 12:26 PM

Promoted Pins can open up a whole new door of opportunity for fresh produce brands and marketers if they haven’t already harnessed this relatively... Read More

How Fresh Produce is Changing American Foodservice

Posted by DMA Solutions Team on July 15, 2015 9:48 AM

Guest post from Maeve Webster, Senior Director - DATASSENTIAL Fresh produce is playing a key role in changing the American menu and what consumers... Read More

5 Things You Need to Know about the Millennial Produce Buyer

Posted by DMA Solutions Team on July 14, 2015 10:47 AM

Guest Blog Post from Kristin Yerecic – Marketing Manager at Yerecic Label First things first- why do we care about Millennials? It is crucial that we... Read More

Off the Beaten Path Tips for PMA Foodservice

Posted by Mackenzie Wortham on July 10, 2015 11:15 AM

If you’ve been in the fresh produce industry for at least a few years, you’ve likely made your way to the Monterey/Carmel area a few times, even if... Read More

What is Team FNV?

Posted by Dan'l Mackey Almy on July 9, 2015 12:43 PM

Brilliant marketing does not always require a 50 page plan with months of strategy and planning.  In fact, the speed of our digital society now... Read More

Team FNV: Social Media Posts that Caught Our Eye

Posted by Brock Nemecek on July 7, 2015 6:33 PM

Team FNV has been “shamelessly marketing to consumers” for several months now (their words, not ours). As fresh produce marketers ourselves, we are... Read More

7 Things Marketers Should Know About Generation Z

Posted by DMA Solutions Team on July 6, 2015 2:56 PM

Move over Millennials––Generation Z is rising to buying power. This demographic makes up over one quarter of the American population, representing... Read More

14 Seriously FRESH Fourth of July Recipes You’ll Love

Posted by Mackenzie Wortham on July 1, 2015 12:40 PM

As Independence Day Celebrations commence for Americans, many of us have one very patriotic thing on our minds: FOOD. That’s right, the Fourth of... Read More

7 Ways to Get Consumer PR Without a Big Budget

Posted by Brock Nemecek on June 30, 2015 1:35 PM

In the past, consumer public relations successes were often directly tied to big budgets and big agencies. And while both of these are still... Read More

These Brands Are Ready For Fresh Produce Partners

Posted by Brock Nemecek on June 26, 2015 12:29 PM

The benefits of partnering with other companies that share or complement your values, target audiences and brand voice are many.  And there are... Read More

What Produce Marketers are Saying about Public Relations

Posted by Mackenzie Wortham on June 24, 2015 11:14 AM

Through recent conversations with many of you about your marketing efforts, goals, struggles and successes, we have picked up on a pattern: marketers... Read More

Building PR Relationships on Social Media

Posted by Beth Atkinson on June 23, 2015 12:24 PM

Social media has become more than just an opportunity for friends to connect with each other, or even for brands to connect to their consumers – it’s... Read More

3 Ways Your Brand Can Benefit from Micro-Content

Posted by Megan Zweig on June 19, 2015 2:48 PM

As time-starved marketers, it’s easy to subscribe to the notion of creating one message and sharing it across all platforms. But with the evolution... Read More

What Blew Us Away: United Fresh 2015

Posted by DMA Solutions Team on June 17, 2015 1:43 PM

I don’t know about you, but for the DMA Team, the United Fresh 2015 show was an action-packed whirlwind 2 days filled with many productive... Read More

How Social Media Has Changed in the Last 12 Months

Posted by DMA Solutions Team on June 16, 2015 12:15 PM

If there’s one thing that’s constant when it comes to social media, it’s that you can expect constant change. Since June 2014, all of the major... Read More

Why You Keep Losing Facebook Fans

Posted by DMA Solutions Team on June 12, 2015 11:18 AM

If your company has a Facebook page, it’s likely you’ve felt the heat from Facebook’s recent implementation of the “LIKE purge.” Facebook recently... Read More

5 Tradeshow Must-Reads for United Fresh

Posted by Mackenzie Wortham on June 5, 2015 10:04 AM

In less than a week’s time, many of us will be Chicago-bound for the United Fresh Produce Show. But before you pack your bags, take a few minutes to... Read More

Why You Need to Walk the FMI Tradeshow Floor

Posted by Megan Zweig on June 3, 2015 9:00 AM

When the DMA Solutions team prepares for the United Fresh Produce Show and conference, one of our goals in Chicago is to earmark plenty of time for... Read More

7 Things to Not Miss at United Fresh 2015

Posted by Marci Allen on June 2, 2015 1:37 PM

For us, each summer is marked by our attendance at United Fresh - both as a support to exhibiting clients and simply as marketers benefiting from all... Read More

Best Apps for United Fresh Attendees

Posted by DMA Solutions Team on May 29, 2015 10:00 AM

With just a little more than a week until United Fresh, all of the major planning should be wrapping up and focus shifting to show execution.   We... Read More

Brocipes: 6 Ways You Can Create Recipes for Men

Posted by Mackenzie Wortham on May 27, 2015 9:00 AM

When it comes to recipes and cooking meals at home, marketers have in large part targeted women with their messages, as women have been known to be... Read More

Mobile Marketing to the MEN-llennial Consumer

Posted by DMA Solutions Team on May 26, 2015 11:44 AM

Guest Blog Post from Tim Argenas – Account Manager, Ibotta While women are perceived as the primary shopper in the household, their male counterparts... Read More

Gadgets and Apps that Foodie Dads will Love

Posted by Brock Nemecek on May 22, 2015 4:33 PM

Traditionally, men are earlier adopters of new technology compared to our female counterparts – although that gap is narrowing as technology use... Read More

Content Marketing is Easier Than You Think

Posted by Mackenzie Wortham on May 20, 2015 10:00 AM

Today, your digital marketing strategy cannot successfully function without content creation. Content is one of the number one assets in the modern... Read More

3 Quick Tips to Improve Copywriting

Posted by DMA Solutions Team on May 19, 2015 1:10 PM

Copywriting is more than an art; it’s a science that involves strategically crafting messages to reach the appropriate audience. In the digital age,... Read More

What Type of Content is Most Effective for Your Brand?

Posted by Mackenzie Wortham on May 15, 2015 9:58 AM

With so many different types of content to choose from, how do you know what will work best for your brand? Perhaps you’ve consistently leaned on... Read More

The Best Kept Secret of Tradeshow Success

Posted by Marci Allen on May 13, 2015 11:26 AM

Even for the most experienced of marketers, tradeshows can sometimes get the best of us! If you’ve ever returned home from a tradeshow only to find... Read More

Is Your Content Shareable?

Posted by Mackenzie Wortham on May 12, 2015 11:46 AM

Every day, marketers churn out online content in the form of blogs, photos, videos, recipes, promotions and more. It’s great when these masterpieces... Read More

4 Reasons Why Your YouTube Channel Stinks

Posted by DMA Solutions Team on May 8, 2015 10:25 AM

Video is a powerful yet underutilized marketing tool in the fresh produce industry. We know firsthand that the time and money spent to produce a... Read More

How to Use Social Media for United Fresh

Posted by DMA Solutions Team on May 6, 2015 11:10 AM

With the United Fresh Produce Show just 30 days away, now’s the time to start putting your social media plans into place in order to maximize your... Read More

Twitter: Do This Not That [INFOGRAPHIC]

Posted by DMA Solutions Team on May 5, 2015 10:30 AM

Do you find yourself constantly asking questions like, “How many retweets did I get?” or “How many hits did my website receive last month from... Read More

Say Hello to @TwitterFood

Posted by Mackenzie Wortham on May 1, 2015 9:45 AM

Fresh Produce marketers listen up: @TwitterFood has arrived! Earlier this week, Twitter announced on its blog the launch of @TwitterFood, a Twitter... Read More

30 Social Media Tips from the DMA Solutions Team

Posted by Megan Zweig on April 29, 2015 10:53 AM

As social media marketers, it is our job at DMA Solutions to strategize our communications as we engage daily with the customers and consumers of our... Read More

Are You Using #Hashtags Correctly?

Posted by DMA Solutions Team on April 28, 2015 11:07 AM

We’ve been there: you post this amazing photo on Instagram featuring a gorgeous sliced apple, and after 4 hours you only have a handful of likes and... Read More

7 Tips for Recruiting the Right Interns

Posted by Megan Zweig on April 24, 2015 10:54 AM

As our company grows and as the practice of marketing evolves, recruiting the right people can often be a challenge for me as a relatively new... Read More

Are You Prepared to Handle the California Drought?

Posted by Dan'l Mackey Almy on April 22, 2015 11:52 AM

For fresh produce growers throughout the State of California, the current buzz surrounding the drought is not a new topic. In fact, many of you have... Read More

Is Climate Change Good For Fresh Produce Sales?

Posted by Brock Nemecek on April 21, 2015 11:54 AM

Climate Change – be it myth or malady – is evident in supermarkets across the US.  That’s a bold statement, especially if we were talking about the... Read More

The Untapped Potential of Your Sustainability Story

Posted by DMA Solutions Team on April 17, 2015 10:21 AM

Guest Blog Post Written by Nikki Rodoni, Founding principal of Measure To Improve, LLC (MTI) Sustainability isn’t a new concept for our industry. In... Read More

3 Reasons Why Marketing to Kids is a Must for Fresh Produce

Posted by Marci Allen on April 15, 2015 10:58 AM

There is much debate on the topic of marketing to children, so much that national and international advocacy groups have taken up the cause of... Read More

Ways to Get Involved in Healthy Kids Day®

Posted by DMA Solutions Team on April 14, 2015 11:11 AM

In the fresh produce industry, we take children’s health seriously and have made it a priority through initiatives like the Let’s Move Salad Bars to... Read More

#CoreChat: What You Had to Say about Websites

Posted by DMA Solutions Team on April 10, 2015 1:59 PM

Earlier this week, DMA Solutions (@TheCoreBlog) and Dan’l Mackey Almy (@WhyNotFresh) hosted the very first #CoreChat Twitter party – an open forum... Read More

Marketing to Dads & Dudes

Posted by Brock Nemecek on April 8, 2015 10:19 AM

As both a “dude” and a fresh produce marketer, I certainly have opinions about the messages that are often not-so-subtly delivered by brands that... Read More

How to Help Millennial Moms [INFOGRAPHIC]

Posted by DMA Solutions Team on April 7, 2015 11:08 AM

Millennials have grown up. In fact, one of every two female Millennials is a mom now, according to this report. These moms share the same ideals,... Read More

These Marketing Stats are No Joke

Posted by DMA Solutions Team on April 1, 2015 10:00 AM

It may be April Fool's Day, but we aren't joking around with these marketing statistics! Here are 7 important numbers you need to know relative to... Read More

Spring Clean Your Marketing Assets

Posted by DMA Solutions Team on March 31, 2015 9:00 AM

It’s time to put away the gloves, Sherpa socks and snow boots and welcome the start of a fresh season. With spring cleaning on the mind, there’s more... Read More

How to Boost Your Organic Reach on Facebook

Posted by DMA Solutions Team on March 27, 2015 9:00 AM

On any given day, an average Facebook user could see around 1,500 posts in his or her newsfeed. That’s some heavy competition, especially considering... Read More

10 Tips to Prepare Fresh Produce Marketers for United Fresh

Posted by Megan Zweig on March 25, 2015 9:00 AM

Over the past few years, the team at DMA Solutions has learned a thing or two from participating in countless fresh produce industry tradeshows. Now... Read More

3 Measurable Goals to Validate Your Tradeshow Investment

Posted by Megan Zweig on March 24, 2015 9:00 AM

Tradeshows are a pricey, yet necessary way for exhibiting companies to facilitate sales and keep business in the pipeline for the organization. In... Read More

The International Fresh Produce Scene

Posted by Mackenzie Wortham on March 20, 2015 12:01 PM

It’s a small world after all. As PMA announces its exciting 2015 Fresh Connections World Tour, and after Dan’l and Megan returned from their... Read More

Marketers: 7 is Your Lucky Number

Posted by Mackenzie Wortham on March 18, 2015 11:11 AM

There’s an old marketing mantra called “The Rule of 7” that states that it takes a prospect 7 times hearing a company’s message to take an action.... Read More

Get Lucky with These 7 Public Relations Tips!

Posted by Brock Nemecek on March 17, 2015 12:29 PM

In the past, consumer public relations successes were often directly tied to big budgets and big agencies. And while both of these are still... Read More

7 Creative Social Media Posts for Fresh Produce Marketers

Posted by Mackenzie Wortham on March 13, 2015 9:43 AM

Ever take a look at the social media content you’ve planned and scheduled, only to feel too repetitive? Or perhaps your Facebook page, Twitter feed... Read More

Why Social Media Growth Alone Isn’t a Win

Posted by Marci Allen on March 11, 2015 10:44 AM

Growth is a necessary part of business. As marketers, anytime we see a downward trend or even a plateau in a metric that we keep tabs on, the impulse... Read More

How to WIN Big with A/B Testing

Posted by DMA Solutions Team on March 10, 2015 9:00 AM

As marketers, our job is about more than just thinking up beautiful campaigns and clever copy. We also have to be statisticians. That means testing,... Read More

Winning Infographics for Marketing All Stars

Posted by DMA Solutions Team on March 6, 2015 10:55 AM

Sweet Sixteen, Elite Eight, Final Four are all words that we can’t stop hearing this time of year as March Madness is upon us! As marketers, our game... Read More

Top 3 Reasons Your Website Needs Help

Posted by Megan Zweig on March 4, 2015 1:07 PM

For over ten years DMA Solutions has been designing, developing and launching websites for companies within the fresh produce industry. We’ve worked... Read More

Going Beyond Sell Sheets

Posted by Mackenzie Wortham on March 3, 2015 11:20 AM

Helpful Digital Content Produce Companies Can Provide Buyers Jay Baer, author of Youtility, said that good marketing is about help, not hype.... Read More

These 5 Articles are Critical to Your Website’s Success

Posted by Mackenzie Wortham on March 2, 2015 9:45 AM

Your website is the primary “gateway” and often times the entry point to your business, company and/or brand. In fact, Stanford University reports... Read More

#TeamFNV: Is This the Marketing Campaign Fresh Produce Needs?

Posted by Dan'l Mackey Almy on February 27, 2015 11:53 AM

It’s going to be big. It’s going to be bold. The Fruit & Veggies marketing machine is here… These quotes are all part of the key messaging from a... Read More

Impressions vs. Engagement: Which is More Important?

Posted by Marci Allen on February 25, 2015 12:16 PM

It’s a question most digital marketers have asked themselves time and time again. Should I be more concerned about impressions or engagement? From... Read More

Get More Out of Pinterest with Promoted Pins

Posted by DMA Solutions Team on February 24, 2015 10:49 AM

We’ve had Facebook dark posts and Twitter ads on our minds as marketers—after all, we all know that the social sphere’s pay-to-play habits are only... Read More

How to Use YouTube to Drive Web Traffic

Posted by DMA Solutions Team on February 20, 2015 9:54 AM

With YouTube being the second largest search engine and attracting over 1 billion unique monthly visitors, you can imagine the marketing... Read More

4 Things That Surprised Us About Fruit Logistica

Posted by Megan Zweig on February 18, 2015 11:48 AM

Before Dan’l and I left for Berlin, we heard a few of our fresh produce industry colleagues describe Fruit Logistica using words like “over-the-top”... Read More

The Joy (and Benefits) of Giving Fresh Produce

Posted by Brock Nemecek on February 17, 2015 2:07 PM

I received the book The Go-Giver for Christmas (thanks, Dan’l!) and breezed through it in just a couple sittings. It’s a great read and the gist is... Read More

Who’s Your Marketing Crush?

Posted by DMA Solutions Team on February 13, 2015 3:52 PM

In honor of Valentine’s Day, we’ve compiled some of our top marketing crushes! Each has specific skills that set them apart from each other, but they... Read More

Why We Love Working in Fresh Produce [GIFs]

Posted by DMA Solutions Team on February 11, 2015 9:00 AM

It’s that time of year when love is in the air. Red roses, dipped berries—so many sweet things to share. But there’s much more to love than things... Read More

8 Steps to Building an Effective Recruitment Plan

Posted by Megan Zweig on February 10, 2015 12:47 PM

Hiring the right talent for your next available marketing position starts with a great recruitment plan. Take it from me, after a solid year of... Read More

Recruiting and Hiring Interns: Steps to Success

Posted by DMA Solutions Team on February 6, 2015 11:02 AM

It’s hard to think of summer with winter still hanging around, but students are already actively seeking internships that will further their careers... Read More

[INFOGRAPHIC] How to Write SEO-Friendly Content

Posted by DMA Solutions Team on February 4, 2015 9:00 AM

As marketers, we know all too well that writing SEO-friendly content can be a bit daunting. Search engines speak in Meta tags, keywords and... Read More

3 SEO Best Practices You’re Missing

Posted by Marci Allen on February 3, 2015 11:54 AM

Search engines rely on an ever evolving set of metrics to determine page rankings. Google’s latest algorithm update is said to more effectively... Read More

Fresh Produce Guide to the Super Bowl: Why Engage Real-Time

Posted by Mackenzie Wortham on January 30, 2015 9:56 AM

If you watched the Super Bowl in 2013, you’ll remember Oreo’s brilliant real-time success using social media during the infamous “blackout.” When... Read More

Why We Upgraded Our Website

Posted by Megan Zweig on January 28, 2015 9:24 AM

Much like buying a new car, when you approach a new website design project, you have options as the buyer. You can choose to purchase the low... Read More

Understanding Mobile Advertising & Its Benefits

Posted by DMA Solutions Team on January 27, 2015 10:51 AM

Lately we’ve had mobile on our minds. Utilizing this trend (that’s here to stay) offers big opportunities for the fresh produce industry to reach... Read More

Our Favorite Examples of Responsive Web Design

Posted by Brock Nemecek on January 23, 2015 10:27 AM

Fact: More people are searching for and consuming information on a mobile device (phone or tablet) than ever before. And that statistic is growing... Read More

How Marketing Can Add Value to Your Retail Presentations

Posted by Marci Allen on January 21, 2015 9:28 AM

Many of you have been in the proverbial hot seat sitting across a retailer’s desk discussing category and brand performance, crop projections,... Read More

Don’t Make This Mistake in 2015

Posted by Mackenzie Wortham on January 20, 2015 12:37 PM

Have you ever heard the phrase about assuming, and what it makes out of you and me? Marketers can sometimes be the biggest offenders of making... Read More

Consider These Trade Publications in 2015

Posted by Mackenzie Wortham on January 16, 2015 1:41 PM

Our industry is rich with many trade publications and information outlets at work on our behalf. We deeply value the relationships that we have with... Read More

2015 Digital Marketing Trends

Posted by DMA Solutions Team on January 14, 2015 9:00 AM

A New Year brings about a ton of exciting changes and trends – especially in the realm of marketing. Last week we shared with you 5 things that fresh... Read More

2015 Social Media Marketing Trends

Posted by DMA Solutions Team on January 13, 2015 10:21 AM

A New Year, a new you, and a smorgasbord of new trends, too. Now that you’re equipped with the latest design trends, let’s talk about 3 important... Read More

2015 Website Design Trends

Posted by Brock Nemecek on January 9, 2015 9:39 AM

The New Year is just a few days old and we’ve already seen loads of trend lists covering a wide range of topics, from baby names to fashion. Heck,... Read More

5 Marketing Musts for 2015

Posted by Dan'l Mackey Almy on January 7, 2015 3:21 PM

2015 is here. Is it me, or does it seem like just yesterday we were partying like it was 1999 (and wondering if Y2K would be the demise of the world... Read More

5 Ways to Create an Authentic Voice on Social Media

Posted by Mackenzie Wortham on January 6, 2015 11:49 AM

For some marketers, it may be a first instinct to shout louder in an effort to drown out the other messages and voices surrounding your company’s... Read More

5 Tell-Tale Mistakes of Ego Marketers

Posted by Coryanne Ettiene on January 5, 2015 1:11 PM

In today’s cluttered digital media space, it’s hard enough to stand out from the crowd without handicapping yourself by becoming an “ego marketer.”... Read More

How to Help People Meet Their Resolutions in 2015

Posted by DMA Solutions Team on January 2, 2015 10:19 AM

Hello 2015! It’s a brand new year, and we’re excited to get a fresh start! Those who are thinking about their New Year's resolutions now are looking... Read More

[Best Of] Your Favorite Core Posts in 2014

Posted by Mackenzie Wortham on December 29, 2014 9:00 AM

2014 was a good year for fresh produce marketing. We have all of you to thank for that. Not only have we become better marketers, but our industry is... Read More

10 Things We Learned About You in 2014

Posted by Megan Zweig on December 22, 2014 10:31 AM

Over the course of 2014, we have been paying close attention to the information that interested you most throughout the year. From every visit, open,... Read More

Why You Should Care About Instagram

Posted by DMA Solutions Team on December 19, 2014 10:27 AM

We’ve mentioned before that we are keeping a close eye on the content that you view on our blog, so that we can deliver you more of what is most... Read More

This Was Supposed to Be a Post About Social Media …

Posted by Dan'l Mackey Almy on December 17, 2014 12:37 PM

Well, I confess, I got a little distracted.  Just as I poured a cup of hot tea and sat down to write about why CEOs should care about social media, I... Read More

Short Term Tips for Long Lasting Website Referral Traffic

Posted by Brock Nemecek on December 16, 2014 10:11 AM

Your website – the digital home base that you’ve spent countless hours, immeasurable efforts and sizeable budgets to make just right for the... Read More

3 Social Media Habits You Should Have

Posted by DMA Solutions Team on December 12, 2014 11:18 AM

When we ask the question, “what’s your biggest marketing challenge,” there is one answer that comes up time and time again: social media. That’s an... Read More

Why We’re Rethinking Facebook in 2015

Posted by DMA Solutions Team on December 10, 2014 12:26 PM

Just when trending topics and promoted posts settled in as part of the norm for everyday posting, Facebook announced a major change to their Newsfeed... Read More

Use These Facebook Best Practices in 2015

Posted by DMA Solutions Team on December 9, 2014 11:05 AM

When it comes to your personal Facebook, sharing is second-nature and very simple. But when you’re managing a page on behalf of a brand or company,... Read More

Shining a Light on Facebook Dark Posts

Posted by DMA Solutions Team on December 5, 2014 12:23 PM

Have you ever heard of Facebook Dark Posts? Sounds ominous, but these posts are nothing to fear. In Facebook-speak, a Dark Post is a targeted... Read More

The One Thing to Get Right in 2015

Posted by Dan'l Mackey Almy on December 3, 2014 10:26 AM

As I approach my 11th year as a business owner, I am starting to address my company’s need for a strategic plan outlining the next five to ten years... Read More

How to Build a Better Pinterest Board

Posted by DMA Solutions Team on December 2, 2014 10:56 AM

Pinterest is a wonderful place—a place full of decadent dishes and motivational messages and dazzling décor. But at the end of the day, there is a... Read More

Marketing Leftovers from The Core

Posted by DMA Solutions Team on November 28, 2014 9:30 AM

As you sit at home munching on your Thanksgiving Day leftovers, we wanted to help fuel you with some of our best marketing bites from 2014... just in... Read More

How Your Brand Can Be an Online Resource in 2015

Posted by Dan'l Mackey Almy on November 25, 2014 10:51 AM

In a world where the digital era has changed the way many industries do business, the fresh produce industry has not been immune. Fresh produce... Read More

Fast Tips to Attract Leads at the New York Produce Show

Posted by Brock Nemecek on November 24, 2014 9:21 AM

December in New York City – it’s a holiday wonderland and home to the annual New York Produce Show (NYPS). NYPS offers fresh produce marketers... Read More

Mouthwatering Side Dishes to Serve During Thanksgiving

Posted by DMA Solutions Team on November 21, 2014 1:00 PM

The baked bird at the center of the table always seems to get the most attention this time of year. But have you ever thought about what Thanksgiving... Read More

Consider Latinos in Your 2015 Marketing Plans

Posted by Mackenzie Wortham on November 19, 2014 8:23 AM

Did you know by 2050, Hispanics will represent 30% of the U.S. population. That’s a lot of buying power! With 2015 planning in full swing and... Read More

Why Responsive Web Design is Critical in 2015

Posted by DMA Solutions Team on November 18, 2014 2:14 PM

60 percent of Internet access is made on a mobile device. (Source) Take a second and read that sentence again. Being mobile optimized is more... Read More

3 Activities to Engage Consumers During the Holidays

Posted by DMA Solutions Team on November 14, 2014 1:48 PM

With the holiday season right around the corner, consumers are rapidly turning to the internet to search for the perfect recipe to get their foodie... Read More

How to Get More Marketing Dollars for 2015

Posted by Dan'l Mackey Almy on November 12, 2014 10:44 AM

In the U.S., marketers spend an average of 2.5% of their total company revenue on digital marketing activities (Gartner Inc). But what about fresh... Read More

3 Steps to Delight Your Online Audience

Posted by Megan Zweig on November 11, 2014 11:24 AM

If you are a marketer or manager, it’s highly likely you’re in the midst of heavy duty planning for the new year that is quickly approaching. If you... Read More

How to Get Found and Be Available Online

Posted by Mackenzie Wortham on November 7, 2014 11:31 AM

Food has power on the internet. Not only are people searching online, but they’re searching for food related content. You may have noticed the... Read More

5 Stats to Shape Your Marketing Plan for 2015

Posted by Mackenzie Wortham on November 5, 2014 9:45 AM

Statistics are crucial in helping marketers like us assess macro and micro forces shaping our industry and our opportunity to increase demand for the... Read More

Prepare For 2015 with The Produce Marketer’s Master Calendar

Posted by DMA Solutions Team on November 4, 2014 2:27 PM

In case you haven’t looked at your calendar in astonishment and realized that it’s November – we’ll be the bearer of this news! As this year is... Read More

25 Spooky Stats for Fresh Produce Marketers

Posted by DMA Solutions Team on October 31, 2014 9:45 AM

Happy Halloween from DMA Solutions! In honor of the spookiest day of the year, we wanted to showcase marketing stats that keep us up at night... Read More

Tour de Fresh Delivers a Win for Produce

Posted by Brock Nemecek on October 29, 2014 12:03 PM

Success is often born from simplicity and in the fresh produce industry, more often than not, doing good is accelerated in groups. What initially... Read More

10 “Kick in the Pants” Lessons We Learned from Gary Vaynerchuk at Fresh Summit

Posted by Megan Zweig on October 28, 2014 10:58 AM

“Raise your hand if you have no idea who I am or have never heard my name before.” This was the question posed by Gary Vaynerchuk during Sunday’s... Read More

10 Rewarding Reasons to Pursue a Career in Fresh Produce

Posted by Dan'l Mackey Almy on October 24, 2014 11:27 AM

The old adage "time flies when you are having fun" couldn’t be more true for me as I walked the show floor for my 20th Fresh Summit expo last week.... Read More

Fresh Summit 2014: What Blew Us Away

Posted by DMA Solutions Team on October 22, 2014 12:46 PM

Something very special happened in Anaheim last weekend as the topic of “MARKETING” took center stage at this year’s Fresh Summit. In previous years,... Read More

Fresh Summit Gif Edition: Anaheim 2014

Posted by Mackenzie Wortham on October 15, 2014 11:12 AM

Back by popular demand, we’re here to offer 29 laughs for you before you make your way to the fresh produce “Super Bowl” in Anaheim, California this... Read More

Dear Ashley: Fresh Produce Veterans Share Advice with First Time Attendee

Posted by DMA Solutions Team on October 14, 2014 9:45 AM

As a first time attendee to Fresh Summit, there is so much I have to look forward to. From seeing the new product showcase, meeting industry... Read More

Enrich Your Social Media Engagement [VIDEO]

Posted by Marci Allen on October 10, 2014 11:39 AM

The eating season is upon us, and for fresh produce marketers there is no better time to enrich your social media engagement to motivate healthy... Read More

Increasing Consumption. Is this the right goal?

Posted by Dan'l Mackey Almy on October 8, 2014 1:11 PM

“People want to know what is on sale, and they want Doritos.” That’s the advice and message my beloved marketing mentor, Seth Godin, delivered... Read More

Connect & Grow at PMA Fresh Summit in Anaheim [VIDEO]

Posted by Brock Nemecek on October 7, 2014 2:03 PM

The buzz is continuing to build for Fresh Summit 2014 and we’re excited about the many opportunities available to the 1,000+ exhibiting companies... Read More

3 Fresh Summit Sessions Marketers Should Attend

Posted by Mackenzie Wortham on October 3, 2014 10:15 AM

Whether your company just started attending Fresh Summit recently or you have been attending for as long as you can remember, you probably attend to... Read More

7 Tips for Recruiting the Right Talent

Posted by Megan Zweig on October 1, 2014 11:42 AM

As our company grows and as the practice of marketing evolves, recruiting the right people can often be a challenge for me as a relatively new... Read More

Buyer Personas—Beyond “The Who”

Posted by DMA Solutions Team on September 30, 2014 11:00 AM

Meet Jane. Jane is an accountant and has been for the past 10 years. She’s married with two children (12 and 14 years of age). She lives in the... Read More

7 Habits of Highly Successful Marketers

Posted by Mackenzie Wortham on September 26, 2014 9:58 AM

Just like a pro ball player, musician or accountant spends hours fine-tuning their forte; marketers too must practice and develop habits to become... Read More

Use Forms to Learn About Your Audience

Posted by Brock Nemecek on September 24, 2014 9:00 AM

Working at DMA Solutions, I’ve learned a lot about marketing, fresh produce, Texas A&M and business development (not necessarily in that order). Of... Read More

How to Design a Landing Page that Converts

Posted by DMA Solutions Team on September 23, 2014 9:56 AM

We’ve been writing a lot lately about inbound marketing, tracking website visitors, and creating content that matters to your consumers, all of which... Read More

5 Tips for Creating Optimum Calls-to-Action

Posted by Brock Nemecek on September 19, 2014 2:56 PM

So you’ve attracted a visitor to your website or blog… Now what? We recommend you tell them exactly what you what them to do. As impolite or even... Read More

High Performance Management Conference: A Must-Attend Event

Posted by Brock Nemecek on September 17, 2014 12:33 PM

I’ve heard Dan’l quote Zig Ziglar on many occasions, “It’s better to train your team and lose them, than to not train them and keep them”. No doubt,... Read More

PMA Launches New Tools for Fresh Summit

Posted by DMA Solutions Team on September 16, 2014 11:42 AM

With a little over a month to go until Fresh Summit, you are likely in the midst of finalizing all of the details for the show from purchasing carpet... Read More

Childhood Obesity and the Future of Our Military

Posted by Megan Zweig on September 12, 2014 12:04 PM

As a country, we are “too fat to fight.” said James A. “Jamie” Barnett, Jr., Rear Admiral, U.S. Navy (Retired) at The Washington Conference hosted by... Read More

10 Moments We’re Already Excited About for Fresh Summit 2014 [GIFs]

Posted by DMA Solutions Team on September 10, 2014 11:43 AM

Fresh Summit may be over a month away, but if you’re in the fresh produce industry, you’re likely already feeling the excitement, anticipation and... Read More

Fresh Summit Planning Essentials

Posted by Megan Zweig on September 9, 2014 11:34 AM

With six weeks to go until the big event in Anaheim, we’re equipping you with five of The Core’s most helpful “Fresh Summit” themed blog posts to get... Read More

5 Things All Tour de Fresh Riders Know To Be True [GIFs]

Posted by Brock Nemecek on September 5, 2014 10:33 AM

The inaugural Tour de Fresh is quickly approaching and all 40 riders are feverishly preparing for the 275-mile ride down the California coast.... Read More

6 Ways to Win with Millennials

Posted by DMA Solutions Team on September 3, 2014 1:12 PM

So, remember two years ago when we told you all about marketing to millennials? Well, it’s 2014 now, and Gen Y is all grown up. No more hipster... Read More

What Changing Millennial Buying Behaviors Mean for Fresh Produce

Posted by DMA Solutions Team on September 2, 2014 4:28 PM

Recently we participated in the Produce Marketing Association (PMA) webinar covering the outlook of the millennial consumer. During the Webinar PMA... Read More

Upcoming Trends You Need to Know in Food Service and Retail

Posted by DMA Solutions Team on August 29, 2014 11:05 AM

We’ve mentioned that veganism and gluten-free diets are trending, and not too long ago, Maeve Webster of Datassential hosted shared a compelling... Read More

Can You Measure Instagram ROI for Your Brand?

Posted by Mackenzie Wortham on August 27, 2014 9:00 AM

For those of you who have hopped on the Instagram bandwagon, you’re already aware of how much fun this visual sharing network can be! For fresh... Read More

7 Types of Posts to Share on Instagram

Posted by DMA Solutions Team on August 26, 2014 9:30 AM

Remember when we told you Instagram is here to stay and you should really, really consider this platform for your business? Well, it’s half a year... Read More

Easy Tools to Showcase Instagram Content on Your Website

Posted by DMA Solutions Team on August 22, 2014 10:09 AM

According to Forrester research, users are 4.1% more likely to engage with brands on Instagram than on Facebook and Twitter. Instagram has less... Read More

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