Posted by Megan Zweig on April 20, 2018 11:09 AM
We’re always excited and looking for a reason to visit our friendly neighbors to the north, so after our fantastic experience at the Canadian Produce... Read More
Posted by Marissa Baurys on April 18, 2018 9:30 AM
A beautifully designed, shiny new website doesn’t have value unless your target audiences can find it, and to find it your website needs to be search... Read More
Posted by Leslie Loris on April 17, 2018 4:02 PM
We recently started reading a compelling book by Bonnie Siegler and we found ourselves doing a lot of internal evaluation of our approach to the... Read More
Posted by Marissa Baurys on April 13, 2018 11:39 AM
As a fresh produce marketer, you’re likely used to the fast paced nature of the environment we live in. Working with Mother Nature means we have to... Read More
Posted by DMA Solutions Team on April 11, 2018 10:41 AM
Despite the 4th Annual Viva Fresh Expo’s intimate setting, this regional show continues to offer Texas-sized results and a friendly southern charm... Read More
Posted by Sarah Clinton on April 10, 2018 1:32 PM
Every company has a distinct story—and your customers want to hear it. In fact, research has shown that following exposure to a brand’s story,... Read More
Posted by Kendra Knieriem on April 6, 2018 8:30 AM
There’s no doubt that successful branded content needs to be visually appealing in order to attract and engage audiences. However, sharing the same... Read More
Posted by Marissa Baurys on April 4, 2018 10:45 AM
Today’s marketing environment is all about innovations in technology. From BeeBots to virtual and augmented reality, the fresh produce industry... Read More
Posted by Sarah Bockholt on April 3, 2018 1:22 PM
Influencer marketing is a phenomenon we don’t see slowing down any time soon – and for good reasons! As we’ve stated here and here, we’re HUGE fans... Read More
Posted by Mackenzie Wortham on March 29, 2018 6:23 PM
Teddy Roosevelt once said that “nothing in the world is worth having or worth doing unless it means effort, pain and difficulty,” and that certainly... Read More
Posted by Marissa Baurys on March 28, 2018 11:01 AM
Social media has given us access to immediate customer service assistance and created a yearning for instant gratification. As a result, marketing as... Read More
Posted by Beth Keeton on March 27, 2018 5:09 PM
If, in the land of social media, Twitter is a cocktail party and Facebook is a social gathering, then LinkedIn is a business networking event.... Read More
Posted by Sarah Bockholt on March 23, 2018 10:22 AM
As the DMA Solutions team gears up to tackle the Viva Fresh Expo, we’re excited for many different reasons – one being that we are proud Texans and... Read More
Posted by Mackenzie Wortham on March 21, 2018 1:04 PM
Raise your hand if you’re overwhelmed by your email inbox. Read More
Posted by Marissa Baurys on March 20, 2018 10:59 AM
So you launched a beautiful new website – congratulations! You’ve just empowered your company with an incredible tool for increasing engagement and... Read More
Posted by Kendra Knieriem on March 16, 2018 11:07 AM
In January, Facebook announced that they would make a shift in the way that audiences see status updates on the platform in hopes of bringing people... Read More
Posted by Leslie Loris on March 14, 2018 11:25 AM
It’s all about the ‘gram. With over 25 million business profiles on Instagram, capturing the attention of your audience is crucial to success, and... Read More
Posted by Megan Zweig on March 13, 2018 2:54 PM
What if we told you there is a way to know exactly who is visiting your website - not just the number of people that visit on a daily basis, but who... Read More
Posted by Laura Hartman on March 9, 2018 12:53 PM
Packaging can often be an overlooked opportunity to truly elevate and position your brand while giving your product real personality that is... Read More
Posted by Mackenzie Wortham on March 7, 2018 10:49 AM
It’s been 15 years since one of our favorite marketing minds, Seth Godin, taught us about the value of being a purple cow among a field of brown cows. Read More
Posted by DMA Solutions Team on March 6, 2018 12:09 PM
New regulations and laws are being put in place to protect the privacy and rights of individuals when they interact with brands. We think these rules... Read More
Posted by Kendra Knieriem on March 2, 2018 1:12 PM
If you’ve tried to manage social media for your company, you’ve likely realized exactly how time consuming it can be. We are constantly looking for... Read More
Posted by Marissa Baurys on February 28, 2018 1:00 PM
Campaign after campaign, ad after ad, a brand’s logo is the one item you’re sure to see on every piece of a company’s collateral. Whether you’re... Read More
Posted by Laura Hartman on February 27, 2018 12:07 PM
Logos are the visual cornerstone of a brand—they are the brand’s first impression and they also function as the physical manifestation of a company.... Read More
Posted by DMA Solutions Team on February 23, 2018 12:35 PM
Your logo is the first thing your audience sees when interacting with your brand. How much is that first impression worth to you? If your logo... Read More
Posted by Megan Zweig on February 21, 2018 11:08 AM
When sales are down the normal reaction is to hustle and amplify the power of influence, whether via traditional relationship based sales or... Read More
Posted by DMA Solutions Team on February 20, 2018 10:21 AM
At DMA, we are committed to being lifelong learners and improving the way we serve the fresh produce industry. This past month, we took some time to... Read More
Posted by DMA Solutions Team on February 16, 2018 3:29 PM
In today’s world of “content overload,” storytelling is a critical component to your brand’s marketing success. Old-school marketing tactics tell us... Read More
Posted by Laura Hartman on February 14, 2018 10:46 AM
We’ve got a crush…or two…or three or four on several amazing brands. These brands have us smitten with exceptional sass on social media, fierce... Read More
Posted by Beth Keeton on February 13, 2018 10:39 AM
As marketers, we often get caught up in finding creative solutions, meeting goals, and making deadlines, but we sometimes forget to thank the very... Read More
Posted by Kendra Knieriem on February 9, 2018 11:56 AM
Social media has developed into one of the most popular outlets for customer service, with 90 percent of users on social media stating that they use... Read More
Posted by DMA Solutions Team on February 7, 2018 1:41 PM
After several consecutive years of brand activism and political statements dominating the discussion surrounding Super Bowl ads, we were pleasantly... Read More
Posted by Marissa Baurys on February 6, 2018 11:34 AM
When faced with a situation or opportunities that require input from more than one person, a brainstorming meeting can be the perfect environment to... Read More
Posted by Shannon Wells on February 2, 2018 1:52 PM
Alerting all cycling enthusiasts and salad bar lovers! The 5th annual Tour de Fresh is underway and we know we say it every year, but this year... Read More
Posted by Mackenzie Wortham on January 31, 2018 9:00 AM
Imagine a world where your sales team depends on marketing to help them in the sales process. Read More
Posted by Marissa Baurys on January 30, 2018 12:44 PM
If there’s one thing we need to get comfortable with as marketers in 2018, it’s that video is king. Its importance in the digital world is only... Read More
Posted by Kendra Knieriem on January 26, 2018 12:46 PM
While we were hoping for a Cowboys game (always!), the DMA team is still giddy about the upcoming Super Bowl because we love to see and follow all... Read More
Posted by Leslie Loris on January 24, 2018 11:18 AM
Unless you’ve been living under a rock (or maybe you just went into hiding in 2017... we get it), you have no doubt seen article after article on the... Read More
Posted by Sarah Bockholt on January 23, 2018 12:59 PM
With the wide array of distractions tugging at people’s attention nowadays, the need for your brand to stand out as relevant is more important than... Read More
Posted by Kendra Knieriem on January 19, 2018 1:03 PM
We know it can be challenging to come up with new and engaging content day after day to keep your audiences engaged on social media. I’ve been there... Read More
Posted by DMA Solutions Team on January 17, 2018 12:43 PM
With a new year comes new trends in the fresh produce space, and packaging is no exception. As technology becomes more advanced and consumers become... Read More
Posted by Beth Keeton on January 16, 2018 5:46 PM
Mentor – you’ve heard the word a thousand times, and you know it’s something you’re supposed to have, but are you one for someone else? This year,... Read More
Posted by Mackenzie Wortham on January 12, 2018 11:34 AM
There’s not an American alive today who doesn’t know of Martin Luther King Jr. and those most famous words he spoke: “I have a dream.” On Monday, as... Read More
Posted by Kendra Knieriem on January 10, 2018 1:47 PM
As a new year unfolds, most of us spend time reflecting on successes and missed opportunities. This often leads to the creation of resolutions for... Read More
Posted by Lexi Cassidy on January 9, 2018 5:25 PM
The start of a new year is an exciting time for marketers- it’s an opportunity to hit the refresh button and step through a door of unlimited... Read More
Posted by Lexi Cassidy on January 5, 2018 1:38 PM
As marketers in the fresh produce industry we are passionate about inspiring people to explore the stories behind their fresh food and where it comes... Read More
Posted by Mackenzie Wortham on January 3, 2018 1:00 PM
During 2017, branded produce dollar sales grew by 8% while unbranded and generic label produce sales fell, according to Nielsen. Read More
Posted by Marci Allen on December 27, 2017 9:00 AM
We’re always making note of innovative marketing strategies developed to help inspire consumption of FRESH. 2017 netted a variety of great marketing... Read More
Posted by Megan Zweig on December 20, 2017 11:30 AM
Hosted in New York City, the largest buying market in the country, the 2017 New York Produce Show offered attendees and exhibiting companies three... Read More
Posted by Marci Allen on December 19, 2017 4:35 PM
“I did then what I knew how to do. Now that I know better, I do better.” - Maya Angelou Read More
Posted by Shannon Wells on December 15, 2017 2:02 PM
The downtime over the holidays provides marketers with the perfect opportunity to turn on one of our favorite podcasts to get inspired for 2018. If... Read More
Posted by Mackenzie Wortham on December 13, 2017 11:24 AM
At DMA Solutions, we consider ourselves to be lifelong learners and part of that craft includes reading and absorbing everything we can about... Read More
Posted by Laura Hartman on December 12, 2017 10:00 AM
For marketers like us, there is nothing more buzzworthy and inspiring than outstanding marketing that truly makes us feel, think, and pay attention.... Read More
Posted by Laura Hartman on December 8, 2017 12:20 PM
As fresh produce marketers, we feel lucky that traveling to world class cities, meeting old friends and making new ones, learning from the very best... Read More
Posted by Kendra Knieriem on December 6, 2017 10:59 AM
Social media change is inevitable. For marketers, major changes and updates to social platforms can sometimes cause anxiety around the feeling of... Read More
Posted by Beth Keeton on December 5, 2017 1:15 PM
All politics aside, we’ve learned several important PR lessons from some of the biggest brands who failed to see the importance of timing,... Read More
Posted by DMA Solutions Team on December 1, 2017 2:04 PM
Have you gotten used to your website yet? Don’t. Website design and functionality are rapidly evolving and marketers can do themselves a favor by... Read More
Posted by Sarah Bockholt on November 29, 2017 12:37 PM
As the New Year approaches, marketers are on the lookout for new trends in communications, technology updates and the landscape for social media... Read More
Posted by Marissa Baurys on November 28, 2017 2:07 PM
As social media marketers, we have access to an abundance of analytics that tell a story of our success. But with so many different metrics at our... Read More
Posted by Mackenzie Wortham on November 21, 2017 8:31 AM
If you’ve read The Core or spoken to any of our team members in the past couple weeks, you know how hyped up we were for United Fresh’s 3rd annual... Read More
Posted by DMA Solutions Team on November 17, 2017 12:54 PM
‘Tis the season of giving thanks and we’re feeling EXTRA thankful this year. Why? Working in marketing, we have come to appreciate the little things... Read More
Posted by Beth Keeton on November 15, 2017 11:25 AM
What do documentaries, local supermarket offerings, and modern digital media have to do with food trends? It turns out a whole lot more than we... Read More
Posted by Kendra Knieriem on November 14, 2017 1:08 PM
With all of the algorithm changes, Facebook ads are tricky for marketers to keep up with! We’re in the trenches with Facebook ads every day, so we... Read More
Posted by Lexi Cassidy on November 10, 2017 2:02 PM
In today’s world, consumer-focused marketing efforts increasingly require a well-planned social media strategy to stay relevant and present in the... Read More
Posted by DMA Solutions Team on November 8, 2017 12:10 PM
Guest blog post by Mary Coppola, Senior Director, Marketing Communications United Fresh Produce Association Read More
Posted by Marissa Baurys on November 7, 2017 6:45 PM
After the Inbound 2017 Marketing Conference, several DMA team members returned to the office equipped with skills and new insights that will continue... Read More
Posted by DMA Solutions Team on November 3, 2017 10:51 AM
Generating qualified leads can be a challenge when brands compete for the same customers across the same industry space. B2B marketing isn’t what it... Read More
Posted by Mackenzie Wortham on November 1, 2017 11:04 AM
Last week we showcased new website announcements for Fresh Summit that made an impact, but websites aren’t the only type of company news that can be... Read More
Posted by Marci Allen on October 31, 2017 12:01 PM
In our experience working with marketers across the fresh produce space, committing to a rebrand is one of the most difficult decisions for a company... Read More
Posted by Beth Keeton on October 27, 2017 12:41 PM
Each year, prior to, during, and after Fresh Summit, companies take advantage of the public relations opportunity to announce company news in order... Read More
Posted by DMA Solutions Team on October 25, 2017 1:37 PM
It seemed as if the entire city of New Orleans was alive and buzzing with excitement surrounding fresh produce and the 2017 PMA Fresh Summit... Read More
Posted by Shannon Wells on October 24, 2017 6:48 PM
Email marketing is an important tool for most marketers’ today. Email is a great way to promote product launches, sweepstakes, share updates with... Read More
Posted by Marissa Baurys on October 18, 2017 12:18 PM
Metadata refers to the descriptive bits of information on your website hidden in the codes. It’s all the things you don’t see when visiting a page,... Read More
Posted by Megan Zweig on October 13, 2017 9:20 AM
Fresh Summit is right around the corner! As exhibitors and attendees alike put the final touches on their plans for the booths, the clothes, the... Read More
Posted by DMA Solutions Team on October 13, 2017 9:14 AM
Guest blog post by Mary Coppola, Senior Director, Marketing Communications United Fresh Produce Association Read More
Posted by Mackenzie Wortham on October 11, 2017 12:12 PM
Since 2013, Under Armour’s CEO has spent nearly a billion dollars to acquire well-known fitness-aligned mobile apps MapMyFitness, MyFitnessPal and... Read More
Posted by Beth Keeton on October 10, 2017 12:38 PM
As PMA's Fresh Summit approaches, our focus tends to be consumed by booth design, marketing and sales collateral, branding updates, new product... Read More
Posted by Mackenzie Wortham on October 6, 2017 4:51 PM
If you’ve never been to a Fresh Summit expo in New Orleans before, odds are you may not be aware of the reality a tradeshow in the New Orleans... Read More
Posted by Dan'l Mackey Almy on October 4, 2017 1:57 PM
There’s no doubt about it, trade marketing just isn't what is used to be. When I started my career in the fresh produce industry 22 years ago (but... Read More
Posted by DMA Solutions Team on October 3, 2017 3:54 PM
With today’s changing digital marketing landscape, it’s essential for marketers to devote time to learn and stay connected to trends and technology... Read More
Posted by Marissa Baurys on September 29, 2017 10:43 AM
Have you ever logged in to Facebook and seen ads for the pair of shoes you were looking at online the week before? Don’t worry, Facebook isn’t spying... Read More
Posted by Leslie Loris on September 27, 2017 1:29 PM
In the world of fresh produce marketing, it is likely you faced a scenario when you realized your brand had lost its identity. You may have even... Read More
Posted by DMA Solutions Team on September 26, 2017 4:41 PM
Advertising on prime time television and on the sides of buses often requires a hefty budget, but that doesn’t mean those brands are getting the most... Read More
Posted by Marci Allen on September 22, 2017 1:27 PM
A first-to-market strategy can be a double-edged sword. Extensive time, resources and manpower have been devoted to outside-the-box thinking,... Read More
Posted by Leslie Loris on September 20, 2017 4:48 PM
In most industries and certainly when it comes to fresh produce, your branding is what sets you apart from your competitors. It allows you... Read More
Posted by Kendra Knieriem on September 19, 2017 12:10 PM
It’s easy for fresh produce marketers to see the wide open lane that social media brings to the table when it comes to reaching consumers of your... Read More
Posted by Kendra Knieriem on September 15, 2017 11:39 AM
A marketer’s world is all about grabbing an audience’s attention in the most quick and effective way possible. Whether it’s through social media... Read More
Posted by Laura Hartman on September 13, 2017 12:56 PM
Transparency and authenticity are being demanded of companies by customers, critics, and employees alike. Core values are one of the primary ways in... Read More
Posted by Mackenzie Wortham on September 12, 2017 10:28 AM
“Leaders are made, they are not born. They are made by hard effort, which is the price which all of us must pay to achieve any goal that is... Read More
Posted by Mackenzie Wortham on September 8, 2017 10:45 AM
Are you a young professional gearing up for your first Fresh Summit Tradeshow experience? I was in your shoes just a few short years ago, and I’ve... Read More
Posted by Laura Hartman on September 6, 2017 10:17 AM
In 2017, B2B marketing budgets were expected to increase by 5%. Over the years B2B marketing has truly begun coming into its own as companies realize... Read More
Posted by DMA Solutions Team on September 5, 2017 5:31 PM
“What the heck is a landing page?” Read More
Posted by Kendra Knieriem on September 1, 2017 2:14 PM
We know that social media is constantly changing and that can be hard on a busy marketer! Trying to balance the perfect art of content creation,... Read More
Posted by DMA Solutions Team on August 31, 2017 1:32 PM
While content marketing costs 62% less than outbound marketing tactics, it generates more than three times as many leads, making it the obvious... Read More
Posted by Dan'l Mackey Almy on August 30, 2017 10:11 AM
‘Helpless’ is the only word to describe the overall emotion that our team at DMA Solutions has felt this week watching the effects of Hurricane... Read More
Posted by DMA Solutions Team on August 25, 2017 3:59 PM
How do you reach millennials? Read More
Posted by Marissa Baurys on August 23, 2017 1:07 PM
For fresh produce marketers, standing out in the produce aisle can be a challenge. The solution starts with brand recognition and develops into brand... Read More
Posted by Leslie Loris on August 22, 2017 12:16 PM
Photography may not be a day-to-day responsibility for every fresh produce marketer but in the increasingly visual world we live in, its value... Read More
Posted by Shannon Wells on August 18, 2017 3:18 PM
We recently sat down to listen to the 2017 State of Social Webinar from Simply Measured. As marketers, we strive to stay relevant in the social arena... Read More
Posted by Mackenzie Wortham on August 16, 2017 10:39 AM
We’re just two months shy of the fresh produce industry’s “Super Bowl” event which means the heat is ON to solidify your strategy for the expo. Fresh... Read More
Posted by Sarah Bockholt on August 15, 2017 12:37 PM
In the ever-changing world of communications, it’s imperative for marketers to stay on top of the trends. Cision conducts an annual survey of more... Read More
Posted by Laura Hartman on August 11, 2017 10:51 AM
Preparing for a tradeshow is no small task; there are numerous moving parts and you may easily find yourself overwhelmed remembering all of the... Read More
Posted by Beth Keeton on August 9, 2017 12:34 PM
One of our favorite Public Relations thought leaders, Gini Dietrich, attended this year’s Cision World Tour for public relations professionals, and... Read More
Posted by Sarah Bockholt on August 8, 2017 9:01 AM
In the world we live in today, planning for an anticipated crisis has become a reality. At DMA Solutions, we like to be as well-prepared as we can be... Read More
Posted by Mackenzie Wortham on August 4, 2017 1:02 PM
You can’t judge a book by its cover… but you better believe that people will judge your company on how well your website is designed! There’s more to... Read More
Posted by DMA Solutions Team on August 2, 2017 12:17 PM
As the show floor doors opened this past Sunday, a flood of foot traffic filled the expo hall and the large outdoor tent behind the Portola Hotel &... Read More
Posted by Mackenzie Wortham on August 1, 2017 2:53 PM
50 riders. Read More
Posted by DMA Solutions Team on July 28, 2017 3:47 PM
Are you a first-time tradeshow exhibitor at PMA Fresh Summit in October? If so, you’ll soon find out that the next few months are a flurry of... Read More
Posted by Beth Keeton on July 26, 2017 3:50 PM
Over the past few years, we've seen the power and success that PR has brought to fresh produce brands. While more and more fresh produce companies... Read More
Posted by DMA Solutions Team on July 25, 2017 3:10 PM
We’ve established the fact that if you are not on Instagram as a brand you’re missing out, but what about doing more on the platform other than... Read More
Posted by DMA Solutions Team on July 21, 2017 5:30 PM
More often than not, B2B blogs fall to the bottom of the priority list due to being overlooked and underrated for their value and influence. When... Read More
Posted by Beth Keeton on July 19, 2017 10:31 AM
Most fresh produce marketers are familiar with the notion of sales kits as a helpful tool to inform their teams and media about new products, but... Read More
Posted by Kendra Knieriem on July 18, 2017 3:00 PM
It seems that every time you open Facebook lately, somebody is going live. This helpful and engaging way to connect with audiences is taking over... Read More
Posted by Mackenzie Wortham on July 14, 2017 11:30 AM
Whether your company is attending the PMA Foodservice expo for the first time or you have been attending for as long as you can remember, you... Read More
Posted by Megan Zweig on July 12, 2017 11:06 AM
This time last year, I started a year-long journey with 11 fellow fresh produce industry professionals selected to participate in the... Read More
Posted by Marci Allen on July 11, 2017 11:37 AM
“Ours is not as big as theirs.” Read More
Posted by Marissa Baurys on July 7, 2017 10:07 AM
At DMA, we are constantly strategizing to find opportunities for our brands to take part in trending conversations on social media. In recent months,... Read More
Posted by DMA Solutions Team on July 5, 2017 9:36 AM
Branding is defined as “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other... Read More
Posted by Mackenzie Wortham on July 3, 2017 2:32 PM
Canada’s Anti-Spam Law, or CASL, could affect you as a marketer if you send marketing emails to Canadian inboxes. We recently became aware of CASL... Read More
Posted by Marci Allen on June 30, 2017 10:49 AM
We’ll be heading to the PMA Foodservice Conference & Expo in just a few weeks and look forward to seeing you all in Monterey! There’s so much new... Read More
Posted by Marci Allen on June 28, 2017 9:57 AM
DMA Solutions is constantly on the hunt for good data to help guide the marketing and public relations strategies that we lead for our fresh produce... Read More
Posted by Marissa Baurys on June 27, 2017 10:14 AM
If you’re familiar with email marketing, you understand the importance of the open rate and click rate of your emails. These factors are key in... Read More
Posted by Laura Hartman on June 23, 2017 11:26 AM
What do unicorns, rainbows, mermaids, goths, and matcha all have in common? They’re all food trends that have taken social media feeds by storm so... Read More
Posted by DMA Solutions Team on June 22, 2017 10:25 AM
Chock full of new learnings and more personalized experiences, the 2017 United Fresh Produce Show is one we will not soon forget. The conference and... Read More
Posted by DMA Solutions Team on June 20, 2017 1:00 PM
Marketers tend to have the mindset that Facebook is the most important social media platform for promoting a business, but that isn’t always the... Read More
Posted by Laura Hartman on June 16, 2017 1:51 PM
At DMA Solutions, we are in the habit of creating best practices to help us stay on track and ensure that our work is optimized. There are many... Read More
Posted by Mackenzie Wortham on June 14, 2017 12:34 PM
One of the big frustrations we hear from marketers is that they know they need more content, but they don’t know how to start. And this isn’t just... Read More
Posted by Kendra Knieriem on June 13, 2017 10:08 AM
Have you noticed those little circles with your follower’s faces in them at the top of your Facebook and Instagram apps? These are “stories” and... Read More
Posted by DMA Solutions Team on June 9, 2017 9:56 AM
Great visual assets drive engagement and shape brand perception, even (and especially!) on social media. A single photo can communicate the brand... Read More
Posted by Beth Keeton on June 7, 2017 11:41 AM
At DMA Solutions, we’re committed to successfully marketing the brands we serve, which requires us to be mindful of potential roadblocks to success –... Read More
Posted by Mackenzie Wortham on June 6, 2017 11:10 AM
The annual United Fresh Expo is just one week away and we couldn’t be more excited for what’s in store for attendees and exhibitors this year. The... Read More
Posted by Sarah Bockholt on June 2, 2017 11:10 AM
As the fresh produce industry is constantly evolving, new talent is at the top of many companies’ lists. One way to fill this need is to host... Read More
Posted by Laura Hartman on May 31, 2017 9:04 AM
Email is (still) one of the most effective ways to directly market to audiences. It’s also increasingly becoming difficult to stand out amongst all... Read More
Posted by DMA Solutions Team on May 30, 2017 1:38 PM
72% of people say emails are their favorite way of communication from a brand. With the increase of emails being sent to everyone’s inbox in 2017, it... Read More
Posted by Sarah Bockholt on May 26, 2017 9:51 AM
They say a picture is worth a thousand words. Since the creation of emojis, this statement holds every bit of truth as more and more emojis are being... Read More
Posted by Marci Allen on May 24, 2017 10:42 AM
We talk a lot about tradeshow etiquette on The Core, especially when it comes to representing your company well during show hours. But recent... Read More
Posted by Sarah Bockholt on May 23, 2017 9:53 AM
If you think that public relations success only revolves around media relations and placements, think again! As of late, journalists and brands alike... Read More
Posted by DMA Solutions Team on May 19, 2017 1:36 PM
As a produce company, you may be struggling with finding time to update your website, use best website practices or even know where to begin with... Read More
Posted by Mackenzie Wortham on May 17, 2017 1:58 PM
Full of excitement and a little uncertainty, Dan’l and I boarded our flight to the annual CPMA Convention last week feeling hopeful. Not only was it... Read More
Posted by Marissa Baurys on May 16, 2017 10:18 AM
Creating content that is helpful, interesting and inspiring lies at the center of a successful social media strategy. Creating content that is visual... Read More
Posted by DMA Solutions Team on May 12, 2017 12:02 PM
How many times have you collected a mountain of “stuff we all get” or swag at an event only to toss most of it in the trash before you head to the... Read More
Posted by Marci Allen on May 10, 2017 11:08 AM
Thinking about a new brand or evaluating your current one, but aren’t sure how to lead that effort effectively? You’re not alone. Branding can be one... Read More
Posted by Sarah Bockholt on May 9, 2017 10:07 AM
As we’ve previously mentioned, we had a fantastic time attending the 3rd annual Viva Fresh Expo. This year was exceptional with the addition of 10... Read More
Posted by DMA Solutions Team on May 5, 2017 12:07 PM
We are always hungry to consume the latest and greatest happenings in the marketing world, and that’s just one reason why Marketing Land is one of... Read More
Posted by Beth Keeton on May 3, 2017 12:16 PM
This year’s Women’s Fresh Perspectives Conference brought 250 women within the fresh produce and floral industry together to inspire, educate, and... Read More
Posted by Laura Hartman on May 2, 2017 11:05 AM
Your website may have stunning photography, compelling copy, and successful SEO optimization, but are you using it to its full potential? Websites... Read More
Posted by Kendra Knieriem on April 28, 2017 10:05 AM
Facebook isn’t the only social media network to create new features for marketers to take advantage of. Instagram is now giving fresh produce... Read More
Posted by DMA Solutions Team on April 26, 2017 1:58 PM
If you participated in this year’s 3rd annual Viva Fresh Produce Expo, you probably couldn’t help but hear the overwhelmingly positive feedback from... Read More
Posted by DMA Solutions Team on April 25, 2017 10:30 AM
Facebook is one of the largest advertising platforms in the world, so we love that they are constantly making updates and rolling out new features in... Read More
Posted by DMA Solutions Team on April 21, 2017 9:00 AM
New products and packaging are common for innovative companies in the fresh produce space to have, but has the look of your website and your online... Read More
Posted by Beth Keeton on April 19, 2017 12:50 PM
You’ve spoken, and we’ve answered! As we ask fellow fresh produce marketers about the tools that would help them with their marketing efforts, social... Read More
Posted by Kendra Knieriem on April 18, 2017 11:49 AM
Earth Day is one of several spring holidays that fresh produce marketers should take full advantage of. This holiday opens doors for brands to step... Read More
Posted by Marissa Baurys on April 17, 2017 10:30 AM
Earlier this year, we shared our list of the best marketing blogs all fresh produce marketers should follow. Because these blogs have helped us with... Read More
Posted by DMA Solutions Team on April 12, 2017 10:04 AM
According to Kissmetrics, 47% of people expect a website to load in 2 seconds or less. Old, outdated websites have a tendency to take longer to load,... Read More
Posted by DMA Solutions Team on April 11, 2017 10:53 AM
Fresh produce marketers, we want to change your mindset when it comes to websites! We often speak with marketers who view websites as a temporary... Read More
Posted by DMA Solutions Team on April 7, 2017 12:07 PM
Earth Day is April 22 and in honor of this special day, we want to talk about how sustainability is an important differentiator in the marketplace... Read More
Posted by DMA Solutions Team on April 5, 2017 10:53 AM
A huge component of marketing agency life is the pitch. Defined as “a presentation by one or more people to an investor or group of investors,”... Read More
Posted by DMA Solutions Team on April 4, 2017 2:47 PM
Guest Blog Post from Matt Greenstein — Director of Business Development at Spoiler Alert. Nearly 50% of fruits and vegetables grown are wasted, and... Read More
Posted by Mackenzie Wortham on March 31, 2017 11:35 AM
Earlier this year, we posted about 5 blogs that all fresh produce marketers should follow in 2017. Now we’d like to focus on each of these blogs and... Read More
Posted by Sarah Bockholt on March 29, 2017 10:18 AM
Websites can sometimes be both a blessing and a curse. You have this wonderful spot carved out on the web to direct people to learn about your... Read More
Posted by DMA Solutions Team on March 28, 2017 12:07 PM
In marketing, visibility is key, and search engine optimization and organic search rankings are a big part of that. Is your website and brand being... Read More
Posted by Marci Allen on March 24, 2017 10:18 AM
When it comes to social media, we’ve seen many marketers slowly transition their entire communication strategy around a presupposed millennial... Read More
Posted by Beth Keeton on March 22, 2017 12:25 PM
It’s no secret that mobile use is a part of our everyday life, but you might be surprised to know that 75% of all web use will be mobile as of 2017... Read More
Posted by Marci Allen on March 21, 2017 10:47 AM
If it’s been a few years since you’ve invested in a new website, you may not be aware of how content management systems (CMS) have evolved. They are... Read More
Posted by Sarah Bockholt on March 17, 2017 11:04 AM
Last year, six top-performing students from Texas A&M University attended the Viva Fresh Expo through a scholarship from the Aggies for Fresh... Read More
Posted by Mackenzie Wortham on March 15, 2017 10:10 AM
We understand more than anyone the weight that comes with the task of redesigning a website. It’s no easy feat, and if you went through a redesign... Read More
Posted by Mackenzie Wortham on March 14, 2017 12:52 PM
Year after year, our favorite events like the United Fresh Produce Show seem to sneak up on us. Now that we only have 3 months (just 90 short days!)... Read More
Posted by DMA Solutions Team on March 10, 2017 2:46 PM
Marketers, we have some good news and some other news to share with you regarding Facebook ads. The good news is that Facebook ads have changed for... Read More
Posted by Marissa Baurys on March 8, 2017 10:59 AM
Our friends at Full Tilt recently shared their thoughts on the future of Pinterest in 2017 and the marketing opportunities it will provide, arguing... Read More
Posted by Beth Keeton on March 7, 2017 12:10 PM
There’s no denying that video continues to be a relevant and preferred method of content on social media. According to Facebook’s annual report,... Read More
Posted by Sarah Bockholt on March 3, 2017 11:00 AM
If you are an avid reader of The Core, you know that influencer marketing is a strategy that we strongly recommend. However, it can seem like quite... Read More
Posted by DMA Solutions Team on March 1, 2017 10:24 AM
The 2017 Fresh Produce Tradeshow Season officially kicks off next week and we’re here to share all of the tips, recommendations and information that... Read More
Posted by DMA Solutions Team on February 28, 2017 5:43 PM
Guest Blog Post from Matt Greenstein — Director of Business Development at Spoiler Alert. Ugly produce seemed to be the next big trend in the fresh... Read More
Posted by DMA Solutions Team on February 24, 2017 8:52 AM
Punxsutawney Phil may have seen his shadow, but if you’re lucky enough to be like those of us in Texas, you’ve already put winter behind you and... Read More
Posted by Kendra Knieriem on February 22, 2017 12:28 PM
Creating social media accounts for your brand is easy enough, but once you have the social accounts, where do you go next and how do you obtain... Read More
Posted by DMA Solutions Team on February 21, 2017 12:39 PM
We’ve all likely fallen victim to mediocre or just plain bad customer service. From hours spent on hold to a lack of response altogether from a... Read More
Posted by DMA Solutions Team on February 17, 2017 11:48 AM
Guest Blog Post by Donna DeClemente, Director of Social & Digital Media, American Sweepstakes & Promotion Company www.american-sweeps.com Sweepstakes... Read More
Posted by DMA Solutions Team on February 15, 2017 11:46 AM
After Mother Nature dealt growers and brands like Wonderful® Pistachios years of less-than-ideal growing conditions, in 2016 she finally lightened up... Read More
Posted by Mackenzie Wortham on February 14, 2017 12:11 PM
It’s Valentine’s Day and we want to gush about a major crush we’ve got on Inbound Marketing. If you aren’t familiar with everything inbound marketing... Read More
Posted by Marissa Baurys on February 10, 2017 12:28 PM
With Valentine’s Day just around the corner, we’re seeing “heart shapes” everywhere we turn. Specifically, our team of social media experts is... Read More
Posted by Marci Allen on February 8, 2017 12:24 PM
In part I on this series topic, we introduced the value in having consumer data-based conversations with your retail buyers, now we want to give you... Read More
Posted by DMA Solutions Team on February 6, 2017 3:51 PM
If the commercial breaks from last year’s big game were all about celebrity endorsements, then this year’s ads were all about “the message.” The... Read More
Posted by DMA Solutions Team on February 3, 2017 11:44 AM
It’s time to get back in the saddle and start training for the 4th annual Tour de Fresh! From a dream ride route on the beautiful California coast to... Read More
Posted by Marci Allen on February 1, 2017 10:37 AM
Many of you have been in the proverbial hot seat sitting across a retailer’s desk discussing category and brand performance, crop projections,... Read More
Posted by DMA Solutions Team on January 31, 2017 5:11 PM
Do you know what people search for online that relates to your brand? They could search for products that you grow or sell, or perhaps they’re... Read More
Posted by DMA Solutions Team on January 27, 2017 1:27 PM
By 2020, your customers will manage 85% of their relationships without ACTUALLY talking to a human. This means that your assets, including your... Read More
Posted by Laura Hartman on January 25, 2017 11:05 AM
We love blurring the lines between art, entertainment, and marketing, so when we catch wind of a brand that manages to do just that, we sit up and... Read More
Posted by DMA Solutions Team on January 24, 2017 11:50 AM
A lot happened in 2016. From the Summer #OlympicsFails to one crazy presidential election, many people have welcomed 2017 with open arms. Yet despite... Read More
Posted by Kendra Knieriem on January 20, 2017 3:59 PM
The only thing you can consistently count on when it comes to marketing and social media is that the tools (and rules!) are going to change. Don’t... Read More
Posted by DMA Solutions Team on January 18, 2017 11:26 AM
Dear Mrs. Obama, In the words of the iconic 90’s boy band, Boyz II Men, “It’s so hard to say goodbye…” But that’s not the main reason for my letter... Read More
Posted by Sarah Bockholt on January 17, 2017 12:02 PM
To someone unfamiliar with public relations, there may be many questions surrounding why their marketing plan needs it. Within the fresh produce... Read More
Posted by DMA Solutions Team on January 13, 2017 12:57 PM
As we identified in our previous post about the hottest trends for 2017, more personalized, convenient and philanthropic approaches to marketing are... Read More
Posted by Dan'l Mackey Almy on January 11, 2017 10:50 AM
If there’s one common challenge that marketers in the fresh produce industry share. It’s finding the “time to do it all.” We know this because over... Read More
Posted by Beth Keeton on January 10, 2017 2:55 PM
We’ve spent the past several years studying and grappling with how Public Relations can bring success to fresh produce marketers. One thing we know... Read More
Posted by DMA Solutions Team on January 6, 2017 6:19 PM
There are so many resources available to marketers to jumpstart your 2017 marketing journey that it can be a little overwhelming. Fear not – we have... Read More
Posted by Megan Zweig on January 4, 2017 9:00 AM
Oftentimes in business knowing what we do and how we do it isn’t always enough to produce the results that the business is ultimately seeking to... Read More
Posted by Laura Hartman on January 3, 2017 12:24 PM
It would be an understatement to say we have a “crush” on two marketing geniuses: Gary Vaynerchuk and Seth Godin. Both Gary and Seth are notable... Read More
Posted by Mackenzie Wortham on December 28, 2016 9:20 AM
For many marketers, the idea of being ahead of your competition is a desirable position to be in. However, It’s no simple task considering how... Read More
Posted by Marci Allen on December 27, 2016 11:43 AM
There is no shortage of arguments for why marketers should think long and hard about foregoing a content development budget in 2017. In fact, there... Read More
Posted by Laura Hartman on December 21, 2016 10:45 AM
2016 was a particularly crazy year, or so it seemed. Advances in technology and our 24/7 instantly gratifying news cycle have not only changed the... Read More
Posted by DMA Solutions Team on December 20, 2016 11:53 AM
In the past, corporations and established businesses had strongholds on their respective industries, dominating as the most widely-recognized... Read More
Posted by DMA Solutions Team on December 16, 2016 11:41 AM
If you’d like to create experiences with your brand that “bring it to life,” you may want to consider hosting an event in 2017. But before you dive... Read More
Posted by Mackenzie Wortham on December 14, 2016 9:00 AM
One of the most exciting aspects of our jobs as marketers is that the best practices and the opportunities available to us are continually changing.... Read More
Posted by Mackenzie Wortham on December 13, 2016 11:25 AM
There’s nothing quite like The Big Apple during the holidays, and when you combine that with fresh produce industry folks coming together to promote... Read More
Posted by Beth Keeton on December 9, 2016 9:52 AM
We’re back again to discuss some of the biggest food trends coming up in 2017, and this year we’ve got some of our favorite influencers in the... Read More
Posted by Marissa Baurys on December 7, 2016 9:30 AM
Earlier this month, DMA released our 2017 Social Media Calendar and along with the download, we asked marketers about their biggest social media... Read More
Posted by DMA Solutions Team on December 6, 2016 9:30 AM
There’s more to a person than what they do. Sometimes a person’s career is a large part of who they are, but I’ve found that it takes some digging to... Read More
Posted by DMA Solutions Team on December 2, 2016 11:08 AM
Social media marketing is constantly evolving, and it has become a pillar for business growth. In 2016 there are over 2.2 billion active users and... Read More
Posted by Mackenzie Wortham on November 30, 2016 11:06 AM
It’s not news that CPG products and other non-produce packaged foods are eager to gain supermarket retail space next to fresh lettuce and apples. In... Read More
Posted by Mackenzie Wortham on November 29, 2016 3:45 PM
During the 2016 PMA Fresh Summit Expo, Yerecic Label partnered with FMI and 210 Analytics to deliver a powerful educational session featuring their... Read More
Posted by DMA Solutions Team on November 22, 2016 10:05 AM
The clock is ticking. I can’t even believe that I’m about to type these words… There are less than six weeks remaining in 2016, which means that... Read More
Posted by Marci Allen on November 21, 2016 5:45 PM
Four of our team members just returned from a fantastic experience at HubSpot’s annual Inbound Conference where 19,000 marketers from 92 countries... Read More
Posted by Beth Keeton on November 18, 2016 11:54 AM
We know that budgeting for the New Year puts many marketers in the fetal position. We get it! But hear us out: consider working with an agency on... Read More
Posted by DMA Solutions Team on November 16, 2016 10:05 AM
As a fresh produce marketer, one of the most fun yet challenging aspects of our role is the ever-changing trends and tastes that speak to our... Read More
Posted by DMA Solutions Team on November 15, 2016 1:54 PM
Photos are such a powerful form of communication. A good photo can express mood, tone, and atmosphere that can align with your brand and even move it... Read More
Posted by Mackenzie Wortham on November 11, 2016 12:11 PM
The world’s largest professional network, more commonly known as LinkedIn, is a go-to for human resource professionals when it comes to recruiting... Read More
Posted by Dan'l Mackey Almy on November 9, 2016 1:55 PM
Each year I attend Fresh Summit, I become increasingly excited for the State of the Industry (SOI) presentation. This year Cathy Burns and Bryan... Read More
Posted by Mackenzie Wortham on November 8, 2016 11:06 AM
Today is Election Day, and while we certainly hope that each of you have been to the polls to cast your vote for our nation’s next leader, we’d like... Read More
Posted by DMA Solutions Team on November 4, 2016 9:42 AM
Video will account for 80% of global internet traffic by 2019. This is a pretty solid indicator that marketers should include video as a part of... Read More
Posted by Kendra Knieriem on November 2, 2016 1:15 PM
As a social media specialist at DMA, taking advantage of all of the dates and holidays out there (fresh produce specific and everything in between)... Read More
Posted by DMA Solutions Team on November 1, 2016 11:08 AM
The Tour de Fresh, presented by The California Giant Foundation, recently held their very first regional event in Fort Worth, Texas, and it was... Read More
Posted by Kendra Knieriem on October 28, 2016 1:13 PM
If you're playing in the big playground of social media, it’s time to realize that this game is a pay to play one. These days, no matter the platform... Read More
Posted by DMA Solutions Team on October 26, 2016 9:00 AM
The only constant when it comes to Facebook is to expect change. While no one knows exactly what changes will occur in 2017 (except maybe Mark... Read More
Posted by DMA Solutions Team on October 25, 2016 1:44 PM
The buzz surrounding 2017 social media experts is that Twitter is a potential target for acquisition. These rumors stem from the projection that... Read More
Posted by Marissa Baurys on October 21, 2016 11:49 AM
It’s unavoidable: algorithms and updates can happen overnight. And while we can always wish for a fortune teller to give us a heads up before things... Read More
Posted by Mackenzie Wortham on October 19, 2016 2:18 PM
As we walked across the vast tradeshow floor in Orlando this past weekend, one thing was clear: fresh produce brands are stepping up their marketing... Read More
Posted by Beth Keeton on October 18, 2016 11:25 AM
It’s no secret that the talent at DMA Solutions has doubled in the last few years in order to support the need for more specialized marketing in... Read More
Posted by DMA Solutions Team on October 12, 2016 12:57 PM
As marketers, your #1 goal is to help your sales team tee up, nurture and close sales. Yet much of your success hinges on your team’s effort after... Read More
Posted by DMA Solutions Team on October 11, 2016 12:20 PM
The time has come to assemble your social media plans in order to maximize your impact past the tradeshow floor in Orlando this weekend. Over the... Read More
Posted by DMA Solutions Team on October 7, 2016 1:39 PM
Some of you may be so busy planning out your Fresh Summit booth that you have not been able to fully digest the schedule of events and figure out... Read More
Posted by Dan'l Mackey Almy on October 5, 2016 11:45 AM
If you’re anything like our team at DMA Solutions, you like to think about the big picture as you start on your annual planning. Identifying our... Read More
Posted by Megan Zweig on October 4, 2016 11:59 AM
You may not have heard of a brand lexicon before, but once we tell you a little more about it – you’re going to want one! A brand lexicon is... Read More
Posted by Mackenzie Wortham on September 30, 2016 1:43 PM
Before you start working on your PMA Fresh Summit packing list, take a few minutes to get inspired and in the right state of mind to tackle that vast... Read More
Posted by Mackenzie Wortham on September 28, 2016 9:52 AM
Tradeshow veterans and first-time attendees alike should plan for success prior to attending a tradeshow. With a record number of exhibiting... Read More
Posted by Beth Keeton on September 27, 2016 11:55 AM
As PMA Fresh Summit approaches, our focus tends to be consumed by booth design, marketing and sales collateral, branding updates, new product... Read More
Posted by DMA Solutions Team on September 23, 2016 12:23 PM
Produce, floral, talent and tech ALL in one place at the same time. It’s that time of year again! Fresh Summit is right around the corner, and... Read More
Posted by Marci Allen on September 21, 2016 11:00 AM
Have you ever been asked to report back on how your company performed at a tradeshow and been at a loss as to how to deliver some measurable insights... Read More
Posted by DMA Solutions Team on September 20, 2016 9:00 AM
Digital and social media present opportunities for fresh produce brands to directly connect and engage with shoppers/end-consumers. That direct... Read More
Posted by Mackenzie Wortham on September 16, 2016 10:00 AM
With more people anticipated to attend this year’s Fresh Summit Convention + Expo in Orlando than ever before, it is imperative that you utilize... Read More
Posted by Marissa Baurys on September 14, 2016 9:00 AM
We’ve discussed the value of bloggers and why working with one can foster meaningful connections for your brand while providing an opportunity to tap... Read More
Posted by DMA Solutions Team on September 13, 2016 10:00 AM
PokémonGO is a phenomenon, no doubt about it. With a daily active user rate that’s passed up Tinder and almost Twitter at its peak point, the... Read More
Posted by DMA Solutions Team on September 9, 2016 12:44 PM
If you’re wondering what sponsorships are still up for grabs at the upcoming 2016 Fresh Summit Convention, you’ve come to the right place – and... Read More
Posted by Marci Allen on September 7, 2016 10:28 AM
Are you a first-time tradeshow exhibitor at PMA Fresh Summit in October? As you’re wrapping up your plans over the next few weeks, we’ve identified a... Read More
Posted by Marci Allen on September 6, 2016 11:53 AM
This year’s Inbound 2016 conference is just around the corner and I, along with several other members of the DMA team, are looking forward to... Read More
Posted by DMA Solutions Team on September 2, 2016 11:20 AM
Since social media is an ever-changing field, it is almost impossible to predict what might unfold on your social sites. Today’s social media... Read More
Posted by DMA Solutions Team on August 31, 2016 12:09 PM
Ahhhhh, Washington DC in the fall of a presidential election year – there’s nothing quite like it! For political junkies like me, the city’s... Read More
Posted by DMA Solutions Team on August 30, 2016 11:56 AM
Think about the people in your life who you trust the most. You have a deep, personal connection with them. You confide in them when you’re facing a... Read More
Posted by DMA Solutions Team on August 26, 2016 3:56 PM
How many times have you collected a mountain of “stuff we all get” or swag at an event only to toss most of it in the trash before you head to the... Read More
Posted by Megan Zweig on August 24, 2016 11:50 AM
Most of the time when I ask fresh produce marketing professionals about their plans for Fresh Summit, we discuss the booth, what it will look like... Read More
Posted by Marissa Baurys on August 23, 2016 1:09 PM
When I was in school, professors often preached that by “the merit of my birth year,” I was destined for social media marketing. As a Millennial, I... Read More
Posted by Laura Hartman on August 19, 2016 10:22 AM
It seems like very little is going right when it comes to the 2016 Summer Olympics Games happening right now. Just look at any news source and you... Read More
Posted by Sarah Bockholt on August 17, 2016 12:16 PM
For brands wanting to forge an ongoing relationship with an influencer, the biggest hurdle is where to start and who to work with. Bloggers have... Read More
Posted by DMA Solutions Team on August 16, 2016 11:06 AM
Sometimes it’s great to take a moment to refresh on marketing principles and basics! For anyone who studied marketing in college, you will remember... Read More
Posted by Kendra Knieriem on August 12, 2016 10:38 AM
They’re here, they’re here! Instagram analytics have officially arrived for one of our favorite social media platforms. Although we’ve previously had... Read More
Posted by DMA Solutions Team on August 10, 2016 11:50 AM
We love our comfort zones. Very few people truly enjoy stepping out into the “unknown” and taking risks. If you’re the type of person that is afraid... Read More
Posted by DMA Solutions Team on August 9, 2016 2:18 PM
As marketers, we sometimes focus so much on numbers that we forget about heart. While there are plenty of technical things we can do to turn the dial... Read More
Posted by DMA Solutions Team on August 5, 2016 1:22 PM
Thanks to a record-setting 2016 Signature Event last week in northern California, the Tour de Fresh in its third year has raised almost half a... Read More
Posted by Mackenzie Wortham on August 3, 2016 12:06 PM
While the annual PMA Foodservice conference in Monterey, CA gets us excited each year for new trends and ideas for consuming and using fresh produce... Read More
Posted by DMA Solutions Team on August 2, 2016 12:13 PM
With the vast amount of social media platforms being used today, there are many useful ways to tap into the potential of analytical tools. Data from... Read More
Posted by Laura Hartman on July 29, 2016 9:00 AM
Creativity is the lifeblood to our business; blogs, brand designs, social media, photography, promotions, copywriting…they all require us to grind... Read More
Posted by DMA Solutions Team on July 27, 2016 12:09 PM
My sister, Emily, is an amazing teacher and self-described nerd. Most of the time, when it comes to chemistry or plate tectonics, I don’t know what... Read More
Posted by Beth Keeton on July 26, 2016 1:13 PM
While most of us are soaking up the summer sunshine and enjoying the occasional cocktail by the pool, national media across the country are setting... Read More
Posted by Sarah Bockholt on July 22, 2016 11:39 AM
Before graduating college, I had an expectation that my first job in public relations would involve writing and connecting with people, but I had no... Read More
Posted by Mackenzie Wortham on July 20, 2016 1:17 PM
As budget-conscious marketers, we understand just as much as any produce marketer the need to feel assured that your marketing efforts and investment... Read More
Posted by Marci Allen on July 19, 2016 12:45 PM
So you’re launching a new website – exciting times! You may have a new design, more relevant brand positioning and sometimes even a whole new brand... Read More
Posted by DMA Solutions Team on July 15, 2016 12:59 PM
We all know things can go wrong when creating a new website. In fact, we’ve heard many of you say you have PTSD from your last website undertaking –... Read More
Posted by Mackenzie Wortham on July 13, 2016 11:06 AM
In just over 2 weeks, our industry will come together as it does every year in breezy, coastal Monterey Bay. We’re even more excited this time around... Read More
Posted by Beth Keeton on July 12, 2016 12:51 PM
Our dearest Brock Nemecek wrote an article a few weeks ago about the benefits of working with Millennials, and we could only respond in a mutual love... Read More
Posted by DMA Solutions Team on July 8, 2016 11:54 AM
Snapchat ads are here! Snapchat just announced a huge expansion of their advertising options that includes ad buying options via a carefully selected... Read More
Posted by Kendra Knieriem on July 6, 2016 11:42 AM
Here at DMA we all had a wonderful Fourth of July weekend soaking up the sun, spending time with friends and family, and of course, celebrating this... Read More
Posted by DMA Solutions Team on July 5, 2016 12:35 PM
It’s that time again… and this year’s event is turning out to be bigger and better than ever! The 2016 Tour de Fresh ride in California is less than... Read More
Posted by DMA Solutions Team on July 1, 2016 12:34 PM
Creating a steady flow of helpful, fun and creative content for your company’s blog is exciting and challenging at the same time. It is great to own... Read More
Posted by DMA Solutions Team on June 29, 2016 11:05 AM
Creating a new website is a very exciting and slightly terrifying adventure. You might not know what to expect or how to accomplish everything, and... Read More
Posted by DMA Solutions Team on June 27, 2016 1:15 PM
One thing was clear during this year’s 2016 United Fresh Produce Show: marketing matters and has become a priority for fresh produce brands who want... Read More
Posted by DMA Solutions Team on June 24, 2016 3:43 PM
Photography is one of the most important assets your brand can have when it comes to digital marketing. I’d go as far as saying it’s the FIRST thing... Read More
Posted by Beth Keeton on June 22, 2016 9:00 AM
As social media becomes more and more prominent as a tool for journalists to find sources of information, inspiration, and breaking news, PR pros are... Read More
Posted by DMA Solutions Team on June 21, 2016 9:00 AM
In the past, consumer public relations successes were often directly tied to big budgets and big agencies. And while both of these are still... Read More
Posted by Mackenzie Wortham on June 17, 2016 1:30 PM
With just a few days away from the annual United Fresh Expo, you’ve likely already wrapped up all of your major tradeshow related to-dos. BUT have... Read More
Posted by DMA Solutions Team on June 15, 2016 9:55 AM
At DMA, we’re a pretty heterogeneous group, with a wide variety of interests, views, and opinions. In spite of a myriad of beliefs throughout the... Read More
Posted by DMA Solutions Team on June 14, 2016 2:13 PM
United Fresh is next week – do you have a plan for your social media efforts before, during and after the show? Here are some ways you can... Read More
Posted by DMA Solutions Team on June 10, 2016 11:02 AM
As both a “dude” and a fresh produce marketer, I certainly have opinions about the messages that are often not-so-subtly delivered by brands that... Read More
Posted by DMA Solutions Team on June 8, 2016 11:11 AM
At some point on your social media journey, you’ve probably asked: “What am I getting in return from the investment I’m putting in to social media?”... Read More
Posted by DMA Solutions Team on June 7, 2016 12:00 PM
Fast-paced and ever-changing, once again there are several big changes in the realm of social media that will affect marketers in the months to come.... Read More
Posted by Mackenzie Wortham on June 3, 2016 10:51 AM
In October 2015, we shared with you a projection of the top food trends to keep an eye out for in 2016 after speaking with expert chefs, foodies and... Read More
Posted by Mackenzie Wortham on June 1, 2016 11:02 AM
As a Dallas-based company, Southwest Airlines has a fantastic reputation in the DFW metroplex, and many of us at DMA Solutions happen to know people... Read More
Posted by Marci Allen on May 31, 2016 12:38 PM
We talk a lot about the value of creating and sharing helpful content when it comes to increasing brand equity with consumers and retail partners.... Read More
Posted by Mackenzie Wortham on May 27, 2016 12:44 PM
Several weeks ago, a bright student from Loyola University reached out to Brock to request an interview for a research project on fresh produce... Read More
Posted by Megan Zweig on May 25, 2016 12:52 PM
Over the years, DMA Solutions has taken various routes to recruit bright and passionate people to join our company and work to increase the demand of... Read More
Posted by DMA Solutions Team on May 24, 2016 11:22 AM
For several months, our team at DMA was a “house divided.” No, not because we have under one roof alumni from many esteemed and sometimes rival... Read More
Posted by Mackenzie Wortham on May 20, 2016 12:36 PM
If you’re familiar with DMA and read our blog regularly, you know how passionate we are about recruiting talent and nurturing young professionals. We... Read More
Posted by Beth Keeton on May 18, 2016 12:50 PM
A question that often surfaces for us during marketing discussions is “how much do we need to budget for blog partnerships?” This has been a wildly... Read More
Posted by DMA Solutions Team on May 17, 2016 11:33 AM
There are many ways to stay organized and prepare for an upcoming tradeshow, but it is very important to use every resource you are given and take... Read More
Posted by DMA Solutions Team on May 13, 2016 11:50 AM
As fresh produce marketers, we spend our days strategizing, developing and producing work that is shared across many marketing touchpoints. From... Read More
Posted by Megan Zweig on May 11, 2016 11:14 AM
When was the last time you “pitched” your product to a member of the media (outside of trade media) or an influencer? Have you ever conducted a... Read More
Posted by Megan Zweig on May 10, 2016 2:13 PM
As a red blooded marketer, I have always wondered what it would be like to conduct desk side visits with editors of nationally distributed consumer... Read More
Posted by DMA Solutions Team on May 6, 2016 9:00 AM
Do you want beautiful photography of your product to share on Instagram? As a busy marketer, we understand that it might be hard for you to... Read More
Posted by DMA Solutions Team on May 4, 2016 10:37 AM
What is the purpose of social media marketing? If you answered, “to build relationships,” then you are correct. As marketers we say this constantly,... Read More
Posted by DMA Solutions Team on May 3, 2016 10:31 AM
Have you noticed California Giant Berry Farm’s food photography recently? It’s kind of amazing… and honestly, it’s made my mouth water on more than... Read More
Posted by Kendra Knieriem on April 29, 2016 10:46 AM
There are two types of people in this world: those that LOVE to karaoke and those that are too scared. Okay, maybe there are more types of people... Read More
Posted by Beth Keeton on April 27, 2016 11:40 AM
Ever wonder what makes YOU fascinating? This year’s Women’s Fresh Perspectives Conference included an incredible line-up of speakers who inspired... Read More
Posted by Megan Zweig on April 26, 2016 12:59 PM
The Women’s Fresh Perspectives Conference hosted by the Center for Growing Talent by PMA took place last week in San Diego. The three-day conference... Read More
Posted by DMA Solutions Team on April 22, 2016 10:02 AM
Today is Earth Day, so we’re celebrating by sharing some of our favorite sustainability stories in the industry. If you aren’t sharing your... Read More
Posted by Megan Zweig on April 20, 2016 10:31 AM
As we launch full speed into the second quarter of 2016, the team at DMA Solutions is preparing for a successful United Fresh exposition in June. ... Read More
Posted by Beth Keeton on April 19, 2016 1:41 PM
Whether you’re a public relations novice, or have been using PR as part of a marketing strategy for years, we’ve got 5 ways to create publicity that... Read More
Posted by DMA Solutions Team on April 15, 2016 11:08 AM
If you are creating a new website, establishing your brand’s presence on social media, or updating your branding, it’s important to FIRST understand... Read More
Posted by Beth Keeton on April 13, 2016 11:42 AM
On February 28, we were thrilled to find that a brand we work closely with, Natural Delights, had earned a placement on Yahoo, worth 4 billion (yes,... Read More
Posted by DMA Solutions Team on April 12, 2016 12:33 PM
The number one rule of real estate and, arguably, of marketing, too, is LOCATION, LOCATION, LOCATION! Geo-targeting your marketing efforts is... Read More
Posted by DMA Solutions Team on April 8, 2016 2:00 PM
Guest Blog Post Written (Originally Posted on April 17, 2015) by Nikki Rodoni, Founding principal of Measure To Improve, LLC (MTI) Sustainability... Read More
Posted by DMA Solutions Team on April 6, 2016 11:17 AM
After hearing such great feedback about the first annual Viva Fresh Produce Expo last year, the DMA team knew we couldn’t miss the 2016 show. With... Read More
Posted by DMA Solutions Team on April 5, 2016 3:36 PM
Okay, I’ll admit it off the bat: I am a tradeshow newbie! Attending Viva Fresh this past week was my first time to experience a fresh produce... Read More
Posted by Mackenzie Wortham on March 30, 2016 11:38 AM
We’ve been designing, coding and launching websites since DMA’s inception, so we can attest to the transformational journey that comes with each and... Read More
Posted by DMA Solutions Team on March 29, 2016 12:06 PM
As a marketer, you probably already know that running relevant ads to your audience is extremely important. If you’re not relevant, people aren’t... Read More
Posted by Mackenzie Wortham on March 24, 2016 2:49 PM
Fresh produce marketers: I want you to ask yourself this very important question. How long does it take you to respond when a consumer messages you... Read More
Posted by Beth Keeton on March 23, 2016 10:06 AM
Blogging has become a mainstream activity in the last 5 years, so much so that it seems like everyone has a platform for their own content. The... Read More
Posted by Kendra Knieriem on March 22, 2016 11:52 AM
It was only a matter of time before Instagram decided to start cashing in on promoted ads, giving businesses the chance to push their content to this... Read More
Posted by Marci Allen on March 18, 2016 12:33 PM
Ten is the magic number for new talent in the fresh produce industry. The Center for Growing Talent by PMA recently launched the 10 for Talent... Read More
Posted by DMA Solutions Team on March 16, 2016 11:17 AM
It’s no secret that around the DMA offices, we love any excuse to EAT and enjoy a few libations along with it – and Saint Patrick’s Day is the... Read More
Posted by DMA Solutions Team on March 15, 2016 12:30 PM
Celebrities are no longer confined to the big screen. From reality TV shows to Instagram, famous and infamous people alike are prominent on every... Read More
Posted by DMA Solutions Team on March 11, 2016 5:43 PM
Headed to Viva Fresh this year? Be on the lookout for some fresh new faces from Texas A&M University who could be the next generation of superstars... Read More
Posted by Mackenzie Wortham on March 9, 2016 10:57 AM
I said it once before but it bears repeating: if you want to be a relevant brand with positive recognition in 2016, you need to have a blog. Even if... Read More
Posted by DMA Solutions Team on March 8, 2016 11:07 AM
Blogging not only helps drive traffic to your website, but also lets you connect with your customers and consumers on a more personal level. Whether... Read More
Posted by DMA Solutions Team on March 4, 2016 1:59 PM
Here at DMA Solutions, we’re looking forward to the Viva Fresh Produce Expo for a number of reasons. From the Texas sized growth potential to the... Read More
Posted by DMA Solutions Team on March 2, 2016 11:31 AM
Unless you hate cooking delicious food (and as fresh produce marketers, we hope this isn’t the case!) you’ve likely witnessed an overwhelming trend... Read More
Posted by DMA Solutions Team on March 1, 2016 11:51 AM
Facebook implemented ANOTHER algorithm change recently- a move that has sent marketers into a panic in the past. But this time it’s different: this... Read More
Posted by Marci Allen on February 26, 2016 9:47 AM
When it comes to social media, marketers typically see this digital tool as a better way to reach consumers. In fresh produce, communicating to... Read More
Posted by Beth Keeton on February 24, 2016 1:29 PM
In 2015, we learned that millennials are quickly becoming the most influential group of fresh produce consumers. As a result, many fresh produce... Read More
Posted by DMA Solutions Team on February 23, 2016 12:03 PM
When it comes to Instagram, the expression a photo is worth a thousand words has never held truer. One photo on Instagram can communicate your brand... Read More
Posted by DMA Solutions Team on February 19, 2016 10:39 AM
Video is everywhere across social media platforms right now. Whether it is a “Tasty video” on Facebook or a Boomerang GIF of your friends on... Read More
Posted by Mackenzie Wortham on February 17, 2016 10:23 AM
Uber is a genius concept. I can’t tell you how many times I’ve selected the black and silver “U” icon on my phone to avoid a potentially... Read More
Posted by Megan Zweig on February 16, 2016 12:27 PM
As a proud Texas-based company, DMA Solutions is eager and excited to experience the Viva Fresh Produce Expo in San Antonio this April! We are... Read More
Posted by DMA Solutions Team on February 12, 2016 1:33 PM
It’s Valentine’s Day weekend and love is in the air! This year we have a very special collective crush at DMA Solutions… we’re falling hard for the... Read More
Posted by Marci Allen on February 10, 2016 10:43 AM
It may be February, but people are still working hard to maintain their resolutions. It’s probably no surprise to you that the top two resolutions... Read More
Posted by Kendra Knieriem on February 9, 2016 11:34 AM
As social media evolves, there is always an abundance of information and new tips that marketers need to be aware of. Sometimes it can be... Read More
Posted by DMA Solutions Team on February 8, 2016 12:10 PM
Advertising’s biggest night of the year is not only a guaranteed time for laughs, celebrity cameos and delicious snacks, it also marks an important... Read More
Posted by Mackenzie Wortham on February 3, 2016 10:11 AM
We’re a month into 2016, and by this time the gyms are starting to become less crowded and healthy choices are starting to slip for many... Read More
Posted by Mackenzie Wortham on February 2, 2016 11:41 AM
If you’re a fresh produce marketer, millennials matter. Studies have shown that millennials, unlike other generations, care more about eating fresh... Read More
Posted by DMA Solutions Team on January 29, 2016 9:00 AM
In 1977 the U.S. Senate released a report stating the leading causes of death in the U.S. were linked to diet. Unfortunately, it wasn’t until... Read More
Posted by DMA Solutions Team on January 27, 2016 10:12 AM
Like wide-eyed and curious three-year-olds, our marketing minds naturally question “why?”, “how?” and “what next?” with every decision, campaign and... Read More
Posted by DMA Solutions Team on January 26, 2016 11:54 AM
Big media and pop culture events have an undeniable and inevitable effect on trending topics, and with the right approach, can be a great opportunity... Read More
Posted by Beth Keeton on January 22, 2016 10:31 AM
As we continue planning for this year’s marketing content, we have to take into consideration which food trends will open up opportunities for the... Read More
Posted by Beth Keeton on January 20, 2016 9:49 AM
Each year, fresh produce brands ask us about the marketing practices and tools we use to be successful as an agency, and in 2015, the overwhelming... Read More
Posted by Beth Keeton on January 19, 2016 2:21 PM
Ten years ago, many of us believed that magazines and newspapers would be irrelevant by 2016. Well here we are, and that couldn’t be further from the... Read More
Posted by Beth Keeton on January 15, 2016 10:09 AM
Given the increase in digital content, lack of journalist patience, and need for proven data, brands will need to step up their public relations game... Read More
Posted by DMA Solutions Team on January 13, 2016 1:12 PM
“Thought leadership” has become quite the buzzword lately- but the real question is, how do you become a thought leader and leverage it for your... Read More
Posted by DMA Solutions Team on January 12, 2016 11:20 AM
How many times have you cooked a meal with just one ingredient? Have you ever ordered a salad with only lettuce? The fresh produce products that you... Read More
Posted by DMA Solutions Team on January 8, 2016 1:06 PM
We’ve come across several tools over the years that have helped us immensely, both free and paid, and we’d like to share these with our fellow... Read More
Posted by Dan'l Mackey Almy on January 6, 2016 10:50 AM
Fresh produce will sell without marketing. That is a reality. Imagine a grocery store being relevant without a fresh produce department. There is an... Read More
Posted by Mackenzie Wortham on January 5, 2016 11:23 AM
Happy New Year everyone! 2016 is officially here, which means marketers everywhere are preparing to hit the ground running to execute their... Read More
Posted by DMA Solutions Team on December 29, 2015 9:00 AM
As we look back at 2015 and the impact that the year had on our ability to market fresh produce in an effective (or not) way, we present you with a... Read More
Posted by DMA Solutions Team on December 28, 2015 9:00 AM
Social media is in a constant state of change. This has been especially true in the last year alone and it can be challenging for fresh produce... Read More
Posted by Beth Keeton on December 22, 2015 1:01 PM
If you haven’t already seen the endless coverage in your Facebook or Twitter feed, this year’s Miss Universe 2015 ended with an awkward twist as host... Read More
Posted by Megan Zweig on December 21, 2015 10:31 AM
Just when you thought it was safe to settle with your existing website and functionality, think again. We have pitched the need for a website since... Read More
Posted by Marci Allen on December 18, 2015 11:57 AM
Like fashion, creative design trends change year after year, bringing forward new logo transformations, hip fonts and “it” colors to create... Read More
Posted by Kendra Knieriem on December 16, 2015 10:21 AM
Despite what many of us thought 10 years ago, social media is definitely not a “free” marketing tool! With increasing demand to “pay to play” across... Read More
Posted by Mackenzie Wortham on December 15, 2015 11:32 AM
In just a little more than 3 weeks, it will be 2016. And while we can only imagine the time and legwork that many of you have made thus far in your... Read More
Posted by DMA Solutions Team on December 11, 2015 10:38 AM
There are a variety of social media tools available that help you to accomplish nearly any of your online marketing goals. Some are free, and some... Read More
Posted by DMA Solutions Team on December 9, 2015 1:06 PM
It’s the social media platform every modern day marketer is thinking about (or should be) heading into 2016: is Snapchat right for my brand? The app... Read More
Posted by Dan'l Mackey Almy on December 8, 2015 11:03 AM
“I don’t get Twitter.” “Show me the ROI of a post on Facebook or Twitter.” “Why would anyone want to post something about their lunch in 140... Read More
Posted by DMA Solutions Team on December 4, 2015 10:31 AM
If you’re in your 20s, chances are you are quite familiar with the Snapchat icon. The friendly white ghost on a perky yellow background pops against... Read More
Posted by Mackenzie Wortham on December 2, 2015 9:42 AM
For many marketers, the idea of being “on the cutting edge” of your industry is a desirable position to be in. However, It’s no simple task... Read More
Posted by Marci Allen on December 1, 2015 11:12 AM
As fresh produce marketers, we have so much data available to us through various analytical resources such as Google Analytics, Facebook Insights,... Read More
Posted by DMA Solutions Team on November 24, 2015 10:30 AM
Happy Thanksgiving from the DMA Solutions Team! We wanted to take this moment to share with you how thankful we are for YOU, our Core readers! You... Read More
Posted by Marci Allen on November 20, 2015 12:04 PM
Sponsorships can sometimes be seen as a marketing stepchild - one of those arbitrary expenses with little strategic emphasis and uncertain ROI.... Read More
Posted by Mackenzie Wortham on November 18, 2015 10:59 AM
When you think of LinkedIn, what’s the first thing that comes to mind? Most likely it’s searching for talent. LinkedIn has long been viewed as a... Read More
Posted by Kendra Knieriem on November 17, 2015 11:05 AM
If you’re reading this, you’ve probably heard of Crowdfire. If you haven’t, click here to read about this helpful tool. Crowdfire is an app that... Read More
Posted by DMA Solutions Team on November 13, 2015 11:08 AM
Are you sharing the same old content day after day, with an audience that is far less than impressed? It’s time to switch things up on your social... Read More
Posted by DMA Solutions Team on November 11, 2015 11:21 AM
As social media marketers, it’s so easy to get caught up in the “numbers game” -- meaning, we can become fixated with seeing likes, comments, and... Read More
Posted by Mackenzie Wortham on November 10, 2015 12:14 PM
Food blogger networks are rapidly expanding and their influence over consumer decisions continue to rise. In fact, even back in 2013 a study found... Read More
Posted by Megan Zweig on November 6, 2015 7:50 AM
Fresh produce marketers attended the inaugural event dubbed BrandStorm™ in San Francisco on Sunday and Monday earlier this week. This event hosted... Read More
Posted by Beth Keeton on November 4, 2015 9:00 AM
Produce brands have incredibly personal and compelling stories to tell, and one of the most impactful ways we help communicate that story is to host... Read More
Posted by DMA Solutions Team on November 3, 2015 9:00 AM
To say an experiential marketing event is “powerful” severely undermines the true depth and value it can provide to your consumers. But what is an... Read More
Posted by Mackenzie Wortham on October 30, 2015 2:09 PM
Happy Halloween from DMA Solutions! In honor of the spookiest day of the year, we wanted to showcase marketing stats that keep us up at night... Read More
Posted by DMA Solutions Team on October 28, 2015 3:34 PM
This year’s 2015 Fresh Summit was chock-full of signals that branding is becoming a primary focus for forward-thinking fresh produce companies... Read More
Posted by Marci Allen on October 27, 2015 11:58 AM
We love the opportunities each New Year brings to strategize and contemplate the possibilities as we plan our marketing budgets – both for DMA and... Read More
Posted by Mackenzie Wortham on October 21, 2015 10:33 AM
Back by popular demand, we’re here to present you with 30 laughable moments that we’re all familiar with each year at the annual Fresh Summit expo.... Read More
Posted by Marci Allen on October 20, 2015 2:53 PM
It’s here! The Fresh Summit Convention + Expo kicks off in 3 days, so it’s time to make sure your social media plans are in place to maximize your... Read More
Posted by DMA Solutions Team on October 16, 2015 12:15 PM
We can’t believe it’s finally here - the 2015 Tour de Fresh starts on MONDAY! In efforts to help everyone plan for this incredible event, we’ve... Read More
Posted by DMA Solutions Team on October 15, 2015 12:05 PM
Your booth is shipped, your collateral is printed and your team is ready – or are they? Although you’ve likely identified high level goals for this... Read More
Posted by DMA Solutions Team on October 13, 2015 12:59 PM
Beyond our responsibilities on the tradeshow floor or in the booth, there are many opportunities for marketers attending Fresh Summit to develop and... Read More
Posted by Kendra Knieriem on October 9, 2015 10:33 AM
It’s an understatement to say we’re foodies here at DMA. It’s hard not be when you look at gorgeous fresh produce all day! And like any true foodie... Read More
Posted by DMA Solutions Team on October 7, 2015 1:05 PM
Politics is like a spectator sport to me, so I guess I’m lucky that the “season” of presidential politics is 18 months long and lengthening every... Read More
Posted by Beth Keeton on October 6, 2015 2:37 PM
As we plan for 2016 marketing content, we have to take into consideration which food trends will open up opportunities for the fresh produce industry... Read More
Posted by DMA Solutions Team on October 2, 2015 1:49 PM
Fresh Summit is quickly approaching and PMA continues to grow and enhance their marketing support for exhibitors. The Fresh Ideas Showcase (formerly... Read More
Posted by Mackenzie Wortham on September 30, 2015 10:30 AM
Just over a year ago we found ourselves questioning our approach to social media. I want to preface this by saying that DMA Solutions has been... Read More
Posted by DMA Solutions Team on September 29, 2015 12:23 PM
300 million monthly active users. 30+ billion photos shared (70 million per day on average). 2.5 billion daily likes. The numbers alone are a pretty... Read More
Posted by Megan Zweig on September 25, 2015 10:00 AM
With over 20,000 people anticipated to attend this year’s Fresh Summit Convention + Expo in Atlanta, it is imperative that you utilize marketing... Read More
Posted by Megan Zweig on September 23, 2015 12:23 PM
With 400 million monthly active users on Instagram as of September 2015, this platform is one that is exciting the team at DMA Solutions. In... Read More
Posted by Mackenzie Wortham on September 22, 2015 11:32 AM
In the fresh produce industry, change is inevitable, and resistance to change is a common struggle companies of all sizes face. At DMA Solutions, we... Read More
Posted by DMA Solutions Team on September 18, 2015 9:30 AM
Twitter is one of my favorite social media platforms and the best (in my opinion) for brands who want to engage directly with their audiences and... Read More
Posted by DMA Solutions Team on September 16, 2015 9:00 AM
It sounds like a summer blockbuster movie, but a “Godzilla El Nino” may very well and very soon be paying a visit to our actual southern Pacific... Read More
Posted by DMA Solutions Team on September 15, 2015 9:00 AM
The first day of fall is only a week away – and that means it’s time to really focus on planning for the 2016 calendar year. While some of you may... Read More
Posted by Marci Allen on September 11, 2015 11:35 AM
We get it. The digital marketing landscape is changing so rapidly that the strategies that were working for your company two years ago may be... Read More
Posted by Mackenzie Wortham on September 9, 2015 10:09 AM
You arrive at a hotel and the TV screen greets you by name. You receive an email addressed to you containing more information about something you... Read More
Posted by DMA Solutions Team on September 8, 2015 3:18 PM
Fresh Summit, the biggest tradeshow for the Fresh Produce Industry, is right around the corner (make sure you’re keeping up with deadlines!).... Read More
Posted by DMA Solutions Team on September 4, 2015 12:21 PM
What does an addiction to Chamois Butt’r and an inability to walk like a normal person mean? It can only mean that the Tour de Fresh is less than two... Read More
Posted by Beth Keeton on September 2, 2015 10:20 AM
Unlike many other marketing disciplines, public relations relies heavily on a much longer lead time to communicate with the media on behalf of a... Read More
Posted by DMA Solutions Team on September 1, 2015 1:32 PM
As a newcomer to the world of fresh produce, I honestly wasn’t sure what to expect. Coming from the technology industry, I knew I was in for a big... Read More
Posted by Marci Allen on August 28, 2015 8:47 AM
One of the world’s premier marketing conferences, HubSpot’s #INBOUND2015 is right around the corner and I’m super excited to attend this year. In... Read More
Posted by DMA Solutions Team on August 26, 2015 11:36 AM
With the variety of social media platforms available, it can become overwhelming to ensure your brand stays consistent on each platform. One of the... Read More
Posted by DMA Solutions Team on August 25, 2015 9:50 AM
We’ve been there – you’ve worked diligently to grow your Twitter community but you aren’t getting as many new followers as you had hoped. It seems no... Read More
Posted by Megan Zweig on August 21, 2015 11:57 AM
With more than one billion active people on Facebook, this evolved social media network is a force to be reckoned with and is your brand’s fast pass... Read More
Posted by DMA Solutions Team on August 19, 2015 11:15 AM
Thanks to the commitments and efforts of many, the Let’s Move Salad Bars to Schools initiative has become a favorable fixture in our industry. First... Read More
Posted by Mackenzie Wortham on August 18, 2015 3:55 PM
It’s that time of year – kiddoes all across the nation (and even the world!) are headed back to the classroom over the next few weeks and with it... Read More
Posted by Mackenzie Wortham on August 14, 2015 10:11 AM
Our friends at the PMA Foundation are constantly working to create opportunities and helpful resources to develop fresh produce professionals. We’re... Read More
Posted by Beth Keeton on August 12, 2015 11:35 AM
Most fresh produce marketers are likely familiar with the media kits you receive from publications (like The Packer) that detail ad schedules and... Read More
Posted by DMA Solutions Team on August 11, 2015 12:49 PM
Working with food bloggers and online influencers is valuable to fresh produce marketers for many reasons – with one of the more obvious benefits... Read More
Posted by Marci Allen on August 7, 2015 9:57 AM
Increasingly we are seeing an effort to impact fresh produce demand and consumption by providing more flavorful varieties, stronger consumer... Read More
Posted by DMA Solutions Team on August 5, 2015 11:30 AM
Guest post from Cindy Jewell, Vice President of Marketing – California Giant Berry Farms We spend a lot of time as clients making sure we seek out... Read More
Posted by Megan Zweig on August 4, 2015 12:18 PM
The more social media becomes engrained in the lives of consumers and our customers, the more important it is for fresh produce marketers to vet the... Read More
Posted by DMA Solutions Team on July 31, 2015 1:06 PM
Let’s get down to business—social media business, that is. The ever-evolving social media world makes the social media manager’s job complex, and we... Read More
Posted by Mackenzie Wortham on July 29, 2015 12:43 PM
Fresh produce is changing American foodservice. With the help of guest blogger Maeve Webster at Datassential, we published evidence to support this... Read More
Posted by Mackenzie Wortham on July 28, 2015 12:45 PM
Let’s say you’re an avocado grower and you’re posting frequently on your social media networks every week. You’re engaging with consumers daily and... Read More
Posted by Megan Zweig on July 24, 2015 11:36 AM
For over ten years DMA Solutions has been designing, developing and launching websites for companies within the fresh produce industry, and for every... Read More
Posted by DMA Solutions Team on July 22, 2015 3:37 PM
‘Tis the season to focus our fresh produce marketing minds towards the planning and execution of….wait for it…Fresh Summit. Paying close attention... Read More
Posted by Mackenzie Wortham on July 21, 2015 3:07 PM
With the recent roll out of promoted pins to Pinterest business accounts, it comes as no surprise that Instagram will soon open their own advertising... Read More
Posted by DMA Solutions Team on July 17, 2015 12:26 PM
Promoted Pins can open up a whole new door of opportunity for fresh produce brands and marketers if they haven’t already harnessed this relatively... Read More
Posted by DMA Solutions Team on July 15, 2015 9:48 AM
Guest post from Maeve Webster, Senior Director - DATASSENTIAL Fresh produce is playing a key role in changing the American menu and what consumers... Read More
Posted by DMA Solutions Team on July 14, 2015 10:47 AM
Guest Blog Post from Kristin Yerecic – Marketing Manager at Yerecic Label First things first- why do we care about Millennials? It is crucial that we... Read More
Posted by Mackenzie Wortham on July 10, 2015 11:15 AM
If you’ve been in the fresh produce industry for at least a few years, you’ve likely made your way to the Monterey/Carmel area a few times, even if... Read More
Posted by Dan'l Mackey Almy on July 9, 2015 12:43 PM
Brilliant marketing does not always require a 50 page plan with months of strategy and planning. In fact, the speed of our digital society now... Read More
Posted by DMA Solutions Team on July 7, 2015 6:33 PM
Team FNV has been “shamelessly marketing to consumers” for several months now (their words, not ours). As fresh produce marketers ourselves, we are... Read More
Posted by DMA Solutions Team on July 6, 2015 2:56 PM
Move over Millennials––Generation Z is rising to buying power. This demographic makes up over one quarter of the American population, representing... Read More
Posted by Mackenzie Wortham on July 1, 2015 12:40 PM
As Independence Day Celebrations commence for Americans, many of us have one very patriotic thing on our minds: FOOD. That’s right, the Fourth of... Read More
Posted by DMA Solutions Team on June 30, 2015 1:35 PM
In the past, consumer public relations successes were often directly tied to big budgets and big agencies. And while both of these are still... Read More
Posted by DMA Solutions Team on June 26, 2015 12:29 PM
The benefits of partnering with other companies that share or complement your values, target audiences and brand voice are many. And there are... Read More
Posted by Mackenzie Wortham on June 24, 2015 11:14 AM
Through recent conversations with many of you about your marketing efforts, goals, struggles and successes, we have picked up on a pattern: marketers... Read More
Posted by Beth Keeton on June 23, 2015 12:24 PM
Social media has become more than just an opportunity for friends to connect with each other, or even for brands to connect to their consumers – it’s... Read More
Posted by Megan Zweig on June 19, 2015 2:48 PM
As time-starved marketers, it’s easy to subscribe to the notion of creating one message and sharing it across all platforms. But with the evolution... Read More
Posted by DMA Solutions Team on June 17, 2015 1:43 PM
I don’t know about you, but for the DMA Team, the United Fresh 2015 show was an action-packed whirlwind 2 days filled with many productive... Read More
Posted by DMA Solutions Team on June 16, 2015 12:15 PM
If there’s one thing that’s constant when it comes to social media, it’s that you can expect constant change. Since June 2014, all of the major... Read More
Posted by DMA Solutions Team on June 12, 2015 11:18 AM
If your company has a Facebook page, it’s likely you’ve felt the heat from Facebook’s recent implementation of the “LIKE purge.” Facebook recently... Read More
Posted by Mackenzie Wortham on June 5, 2015 10:04 AM
In less than a week’s time, many of us will be Chicago-bound for the United Fresh Produce Show. But before you pack your bags, take a few minutes to... Read More
Posted by Megan Zweig on June 3, 2015 9:00 AM
When the DMA Solutions team prepares for the United Fresh Produce Show and conference, one of our goals in Chicago is to earmark plenty of time for... Read More
Posted by Marci Allen on June 2, 2015 1:37 PM
For us, each summer is marked by our attendance at United Fresh - both as a support to exhibiting clients and simply as marketers benefiting from all... Read More
Posted by DMA Solutions Team on May 29, 2015 10:00 AM
With just a little more than a week until United Fresh, all of the major planning should be wrapping up and focus shifting to show execution. We... Read More
Posted by Mackenzie Wortham on May 27, 2015 9:00 AM
When it comes to recipes and cooking meals at home, marketers have in large part targeted women with their messages, as women have been known to be... Read More
Posted by DMA Solutions Team on May 26, 2015 11:44 AM
Guest Blog Post from Tim Argenas – Account Manager, Ibotta While women are perceived as the primary shopper in the household, their male counterparts... Read More
Posted by DMA Solutions Team on May 22, 2015 4:33 PM
Traditionally, men are earlier adopters of new technology compared to our female counterparts – although that gap is narrowing as technology use... Read More
Posted by Mackenzie Wortham on May 20, 2015 10:00 AM
Today, your digital marketing strategy cannot successfully function without content creation. Content is one of the number one assets in the modern... Read More
Posted by DMA Solutions Team on May 19, 2015 1:10 PM
Copywriting is more than an art; it’s a science that involves strategically crafting messages to reach the appropriate audience. In the digital age,... Read More
Posted by Mackenzie Wortham on May 15, 2015 9:58 AM
With so many different types of content to choose from, how do you know what will work best for your brand? Perhaps you’ve consistently leaned on... Read More
Posted by Marci Allen on May 13, 2015 11:26 AM
Even for the most experienced of marketers, tradeshows can sometimes get the best of us! If you’ve ever returned home from a tradeshow only to find... Read More
Posted by Mackenzie Wortham on May 12, 2015 11:46 AM
Every day, marketers churn out online content in the form of blogs, photos, videos, recipes, promotions and more. It’s great when these masterpieces... Read More
Posted by DMA Solutions Team on May 8, 2015 10:25 AM
Video is a powerful yet underutilized marketing tool in the fresh produce industry. We know firsthand that the time and money spent to produce a... Read More
Posted by DMA Solutions Team on May 6, 2015 11:10 AM
With the United Fresh Produce Show just 30 days away, now’s the time to start putting your social media plans into place in order to maximize your... Read More
Posted by DMA Solutions Team on May 5, 2015 10:30 AM
Do you find yourself constantly asking questions like, “How many retweets did I get?” or “How many hits did my website receive last month from... Read More
Posted by Mackenzie Wortham on May 1, 2015 9:45 AM
Fresh Produce marketers listen up: @TwitterFood has arrived! Earlier this week, Twitter announced on its blog the launch of @TwitterFood, a Twitter... Read More
Posted by Megan Zweig on April 29, 2015 10:53 AM
As social media marketers, it is our job at DMA Solutions to strategize our communications as we engage daily with the customers and consumers of our... Read More
Posted by DMA Solutions Team on April 28, 2015 11:07 AM
We’ve been there: you post this amazing photo on Instagram featuring a gorgeous sliced apple, and after 4 hours you only have a handful of likes and... Read More
Posted by Megan Zweig on April 24, 2015 10:54 AM
As our company grows and as the practice of marketing evolves, recruiting the right people can often be a challenge for me as a relatively new... Read More
Posted by Dan'l Mackey Almy on April 22, 2015 11:52 AM
For fresh produce growers throughout the State of California, the current buzz surrounding the drought is not a new topic. In fact, many of you have... Read More
Posted by DMA Solutions Team on April 21, 2015 11:54 AM
Climate Change – be it myth or malady – is evident in supermarkets across the US. That’s a bold statement, especially if we were talking about the... Read More
Posted by DMA Solutions Team on April 17, 2015 10:21 AM
Guest Blog Post Written by Nikki Rodoni, Founding principal of Measure To Improve, LLC (MTI) Sustainability isn’t a new concept for our industry. In... Read More
Posted by Marci Allen on April 15, 2015 10:58 AM
There is much debate on the topic of marketing to children, so much that national and international advocacy groups have taken up the cause of... Read More
Posted by DMA Solutions Team on April 14, 2015 11:11 AM
In the fresh produce industry, we take children’s health seriously and have made it a priority through initiatives like the Let’s Move Salad Bars to... Read More
Posted by DMA Solutions Team on April 10, 2015 1:59 PM
Earlier this week, DMA Solutions (@TheCoreBlog) and Dan’l Mackey Almy (@WhyNotFresh) hosted the very first #CoreChat Twitter party – an open forum... Read More
Posted by DMA Solutions Team on April 8, 2015 10:19 AM
As both a “dude” and a fresh produce marketer, I certainly have opinions about the messages that are often not-so-subtly delivered by brands that... Read More
Posted by DMA Solutions Team on April 7, 2015 11:08 AM
Millennials have grown up. In fact, one of every two female Millennials is a mom now, according to this report. These moms share the same ideals,... Read More
Posted by DMA Solutions Team on April 1, 2015 10:00 AM
It may be April Fool's Day, but we aren't joking around with these marketing statistics! Here are 7 important numbers you need to know relative to... Read More
Posted by DMA Solutions Team on March 31, 2015 9:00 AM
It’s time to put away the gloves, Sherpa socks and snow boots and welcome the start of a fresh season. With spring cleaning on the mind, there’s more... Read More
Posted by DMA Solutions Team on March 27, 2015 9:00 AM
On any given day, an average Facebook user could see around 1,500 posts in his or her newsfeed. That’s some heavy competition, especially considering... Read More
Posted by Megan Zweig on March 25, 2015 9:00 AM
Over the past few years, the team at DMA Solutions has learned a thing or two from participating in countless fresh produce industry tradeshows. Now... Read More
Posted by Megan Zweig on March 24, 2015 9:00 AM
Tradeshows are a pricey, yet necessary way for exhibiting companies to facilitate sales and keep business in the pipeline for the organization. In... Read More
Posted by Mackenzie Wortham on March 20, 2015 12:01 PM
It’s a small world after all. As PMA announces its exciting 2015 Fresh Connections World Tour, and after Dan’l and Megan returned from their... Read More
Posted by Mackenzie Wortham on March 18, 2015 11:11 AM
There’s an old marketing mantra called “The Rule of 7” that states that it takes a prospect 7 times hearing a company’s message to take an action.... Read More
Posted by DMA Solutions Team on March 17, 2015 12:29 PM
In the past, consumer public relations successes were often directly tied to big budgets and big agencies. And while both of these are still... Read More
Posted by Mackenzie Wortham on March 13, 2015 9:43 AM
Ever take a look at the social media content you’ve planned and scheduled, only to feel too repetitive? Or perhaps your Facebook page, Twitter feed... Read More
Posted by Marci Allen on March 11, 2015 10:44 AM
Growth is a necessary part of business. As marketers, anytime we see a downward trend or even a plateau in a metric that we keep tabs on, the impulse... Read More
Posted by DMA Solutions Team on March 10, 2015 9:00 AM
As marketers, our job is about more than just thinking up beautiful campaigns and clever copy. We also have to be statisticians. That means testing,... Read More
Posted by DMA Solutions Team on March 6, 2015 10:55 AM
Sweet Sixteen, Elite Eight, Final Four are all words that we can’t stop hearing this time of year as March Madness is upon us! As marketers, our game... Read More
Posted by Megan Zweig on March 4, 2015 1:07 PM
For over ten years DMA Solutions has been designing, developing and launching websites for companies within the fresh produce industry. We’ve worked... Read More
Posted by Mackenzie Wortham on March 3, 2015 11:20 AM
Helpful Digital Content Produce Companies Can Provide Buyers Jay Baer, author of Youtility, said that good marketing is about help, not hype.... Read More
Posted by Mackenzie Wortham on March 2, 2015 9:45 AM
Your website is the primary “gateway” and often times the entry point to your business, company and/or brand. In fact, Stanford University reports... Read More
Posted by Dan'l Mackey Almy on February 27, 2015 11:53 AM
It’s going to be big. It’s going to be bold. The Fruit & Veggies marketing machine is here… These quotes are all part of the key messaging from a... Read More
Posted by Marci Allen on February 25, 2015 12:16 PM
It’s a question most digital marketers have asked themselves time and time again. Should I be more concerned about impressions or engagement? From... Read More
Posted by DMA Solutions Team on February 24, 2015 10:49 AM
We’ve had Facebook dark posts and Twitter ads on our minds as marketers—after all, we all know that the social sphere’s pay-to-play habits are only... Read More
Posted by DMA Solutions Team on February 20, 2015 9:54 AM
With YouTube being the second largest search engine and attracting over 1 billion unique monthly visitors, you can imagine the marketing... Read More
Posted by Megan Zweig on February 18, 2015 11:48 AM
Before Dan’l and I left for Berlin, we heard a few of our fresh produce industry colleagues describe Fruit Logistica using words like “over-the-top”... Read More
Posted by DMA Solutions Team on February 17, 2015 2:07 PM
I received the book The Go-Giver for Christmas (thanks, Dan’l!) and breezed through it in just a couple sittings. It’s a great read and the gist is... Read More
Posted by DMA Solutions Team on February 13, 2015 3:52 PM
In honor of Valentine’s Day, we’ve compiled some of our top marketing crushes! Each has specific skills that set them apart from each other, but they... Read More
Posted by DMA Solutions Team on February 11, 2015 9:00 AM
It’s that time of year when love is in the air. Red roses, dipped berries—so many sweet things to share. But there’s much more to love than things... Read More
Posted by Megan Zweig on February 10, 2015 12:47 PM
Hiring the right talent for your next available marketing position starts with a great recruitment plan. Take it from me, after a solid year of... Read More
Posted by DMA Solutions Team on February 6, 2015 11:02 AM
It’s hard to think of summer with winter still hanging around, but students are already actively seeking internships that will further their careers... Read More
Posted by DMA Solutions Team on February 4, 2015 9:00 AM
As marketers, we know all too well that writing SEO-friendly content can be a bit daunting. Search engines speak in Meta tags, keywords and... Read More
Posted by Marci Allen on February 3, 2015 11:54 AM
Search engines rely on an ever evolving set of metrics to determine page rankings. Google’s latest algorithm update is said to more effectively... Read More
Posted by Mackenzie Wortham on January 30, 2015 9:56 AM
If you watched the Super Bowl in 2013, you’ll remember Oreo’s brilliant real-time success using social media during the infamous “blackout.” When... Read More
Posted by Megan Zweig on January 28, 2015 9:24 AM
Much like buying a new car, when you approach a new website design project, you have options as the buyer. You can choose to purchase the low... Read More
Posted by DMA Solutions Team on January 27, 2015 10:51 AM
Lately we’ve had mobile on our minds. Utilizing this trend (that’s here to stay) offers big opportunities for the fresh produce industry to reach... Read More
Posted by DMA Solutions Team on January 23, 2015 10:27 AM
Fact: More people are searching for and consuming information on a mobile device (phone or tablet) than ever before. And that statistic is growing... Read More
Posted by Marci Allen on January 21, 2015 9:28 AM
Many of you have been in the proverbial hot seat sitting across a retailer’s desk discussing category and brand performance, crop projections,... Read More
Posted by Mackenzie Wortham on January 20, 2015 12:37 PM
Have you ever heard the phrase about assuming, and what it makes out of you and me? Marketers can sometimes be the biggest offenders of making... Read More
Posted by Mackenzie Wortham on January 16, 2015 1:41 PM
Our industry is rich with many trade publications and information outlets at work on our behalf. We deeply value the relationships that we have with... Read More
