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5 PR Lessons We Can Learn From Football Season

Posted by Jordan Glover on August 21, 2019 5:00 AM

For me, the song, “It’s the most wonderful time of the year,” applies to both Christmas and football season—and I know I’m not alone in that... Read More

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Customer Service Tips That Will Keep Clients Coming Back

Posted by Hannah Daniels on August 20, 2019 5:27 PM

Customer service is a term many companies love to elevate when describing their business…but do they really embody true service? We all know that you... Read More

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Podcasts: A Fresh Take on Food News

Posted by Lauren Miller on August 17, 2019 12:58 PM

    Long gone are the days of waiting for the paper to arrive in order to see what happened in the past 24 hours. We now have access to of-the-minute... Read More

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Marketing Lessons to Learn from How to Win Friends and Influence People

Posted by Stevi Perkins on August 14, 2019 5:00 AM

"Marketing is the ongoing process of engagement whereby strangers are nurtured into advocates." –Trey Pennington”   The sales model has dramatically... Read More

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The Growing Popularity of Going Live on Social Media

Posted by Lexi Cassidy on August 13, 2019 6:00 PM

And We’re Live in 3…2…1…   While live videos aren’t “hot off the presses” and have been available across social media platforms—including Facebook,... Read More

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4 Lessons from Drama School that Apply to the Workplace

Posted by Mackey Almy on August 10, 2019 1:21 PM

Written by DMA summer intern Mackey Almy, who just completed her first year of study at NYU’s Tisch School of the Arts.  This summer, I completed my... Read More

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The Compelling Reason You Need to Invest in Video Content for 2020

Posted by Mackenzie Wortham on August 7, 2019 5:00 AM

If you’ve been on Facebook (or any other social media network) lately, you’ve probably seen more and more video content as you scroll through your... Read More

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Influencers: Expectation vs. Reality

Posted by Jessica Schneider on August 6, 2019 4:51 PM

As marketing continues to grow and change, so does the world around it, which means that marketers’ tactics must continue evolving to keep up with... Read More

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Easy Photo Hacks to Amplify Your Fresh Produce Photography

Posted by Mariah Demery on August 3, 2019 12:00 PM

At DMA, photography plays a considerable role when it comes to capturing our clients’ products. Whether it be a packaging shot, beauty shot, or... Read More

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Foodservice 2019: What Blew Us Away (#WBUA)

Posted by DMA Solutions Team on July 31, 2019 8:53 AM

“Teaching people where food comes from absolutely matters… without eyeballs, you can’t teach people anything.”  -Ted Allen, Emmy and two-time James... Read More

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How Social and PR Teams Can Work Together

Posted by DMA Solutions Team on July 30, 2019 5:31 PM

It’s one thing to understand your brand’s approach to social media and public relations as they stand on their own, but it is a whole different story... Read More

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Your Checklist for Social Media Transitions

Posted by Lexi Cassidy on July 27, 2019 12:00 PM

First off, let’s acknowledge the elephant in the room: changes in social media personnel are going to happen.  Whether an internal team member leaves... Read More

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Summer Planning Tips for Fresh Produce Marketers

Posted by Megan Zweig on July 24, 2019 5:00 AM

Summer Planning Tips for Fresh Produce Marketers Lighting up the BBQ pit and hitting the great outdoors for some R&R and fun with the family is what... Read More

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What Jeopardy Can Teach Marketers About Introducing Trendy Fresh Produce to Consumers

Posted by Kelly Olivieri on July 23, 2019 11:18 AM

Sometimes, people who haven’t been exposed to a large range of produce items—particularly some higher-end specialty varietals--can feel like they’re... Read More

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What’s New at PMA Foodservice 2019

Posted by DMA Solutions Team on July 22, 2019 12:51 PM

In just one short week, produce industry professionals and foodservice buyers from across the country will be converging on Monterey, California, to... Read More

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Statistics That Will Help Improve Your Marketing Strategy

Posted by Leslie Loris on July 17, 2019 5:00 AM

The digital age has produced an abundance of options when it comes to marketing. From social media to blogs, to methods for reaching your target... Read More

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Beyond the Press Release: How to Surprise and Delight the Media

Posted by Jessica Schneider on July 16, 2019 4:46 PM

Just as the overall marketing landscape is ever-changing, public relations tactics and practices are too. The shift away from traditional public... Read More

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How to Practice Creativity

Posted by Mariana Bulgarelli on July 12, 2019 6:00 PM

In any and all professions, creativity is used in a variety of ways, from innovative problem-solving to creating artistic works. Creativity is often... Read More

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How to Identify Your Brand Advocates

Posted by DMA Solutions Team on July 10, 2019 5:00 AM

As a fresh produce marketer in a commodity-centric industry, you know the challenge of building brand awareness and encouraging loyalty. At DMA, we... Read More

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Lessons and Inspiration from Seth Godin’s This is Marketing

Posted by Leslie Loris on July 9, 2019 6:14 PM

If you follow DMA and are a reader of The Core, you are already very aware of our admiration for Seth Godin, so it will come as no surprise that we... Read More

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When is it okay to use stock photos?

Posted by DMA Solutions Team on July 5, 2019 5:00 PM

At DMA Solutions, we help fresh produce brands deliver their uniquely inspiring messages through a variety of touchpoints. One of the most powerful... Read More

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What Works on Instagram: A Free Guide

Posted by Sarah Clinton on July 3, 2019 5:00 AM

It’s hard to deny the influence—or business applications—of Instagram. With 1 BILLION users (or 1/8 of the world’s population) and 100+ million... Read More

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6 Ways to Prep for Christmas in July: PR Edition

Posted by Jessica Schneider on July 2, 2019 6:10 PM

Look no further for an excuse to celebrate the most wonderful time of year—in the dead of summer! It may be hard to believe, but the holidays are... Read More

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Pop into the Pop-Up Trend

Posted by Mariah Demery on June 28, 2019 6:08 PM

We are often tasked with finding new and innovative ways of connecting fresh produce brands. Capitalizing on trends that appeal to consumers is an... Read More

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Creative Ways to Make Your Booth Stand Out at PMA Foodservice

Posted by Mackenzie Wortham on June 26, 2019 5:00 AM

In just a few short weeks, produce industry professionals and foodservice buyers from across the country will once again gather in scenic Monterey,... Read More

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3 Things Cooking Shows Can Teach the Fresh Produce Industry

Posted by Kelly Olivieri on June 25, 2019 5:20 PM

Knives out, chefs! Like many millennials, I’ve grown up with cooking shows being a regular occurrence on my TV screen. My personal favorite is... Read More

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Summer Food Trends to Sip and Savor

Posted by Lexi Cassidy on June 21, 2019 5:46 PM

Summer is officially here, which means lots of food and drink are about to be imbibed. To follow up on FoodTrends 2019, we did a quick dive into the... Read More

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What Blew Us Away (#WBUA) at United Fresh 2019

Posted by DMA Solutions Team on June 19, 2019 5:00 AM

“Change is here.”   That’s the message the United Fresh Produce Association proclaimed to the industry ahead of the 2019 United Fresh Produce Expo,... Read More

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Why You Should Attend the 2019 Organic Produce Summit

Posted by DMA Solutions Team on June 18, 2019 6:44 PM

Last year, we attended the Organic Produce Summit for the first time and were blown away by every aspect of the show—from the number of attendees and... Read More

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How to Find and Implement Your Brand Voice on Social Media

Posted by Jessie Donlon on June 17, 2019 12:00 PM

If you’ve read any of our other posts about social media, you’ve probably realized that managing social accounts is not exactly the walk in the park... Read More

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Market Smarter: Leveraging Nutrition Experts as Brand Advocates for Fresh

Posted by Stevi Perkins on June 12, 2019 5:00 AM

*For the sake of this article, the terms "dietician" and "nutritionist" will be used interchangeably to refer to licensed or accredited individuals... Read More

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Why You Should Be Getting Social on the Tradeshow Floor

Posted by Mariah Demery on June 11, 2019 6:03 PM

It’s that time of year again: the summer tradeshow season is upon us, and you have to have your ducks in a row to make a lasting impression. All the... Read More

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How to Prepare for Consumer Media Events

Posted by DMA Solutions Team on June 7, 2019 6:06 PM

Authored by DMA Solutions team members Jessica Schneider and Marissa Baurys We recently had the pleasure of attending a media event at the Meredith... Read More

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4 Ways to Win at PR During the “Summer Slump”

Posted by Jordan Glover on June 5, 2019 5:00 AM

It’s no surprise that many business operations tend to slow down during the summer months (except for many of us in fresh produce!). And hey, it’s... Read More

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5 Things Aladdin Can Teach You About Marketing in 2019

Posted by Kelly Olivieri on June 4, 2019 7:02 PM

In case you haven’t already run into us at the movie theater, fan-girling and singing along to every song...here’s your notice that a live remake of... Read More

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Gain Insights into Managing a Team of Diverse Personalities with the Enneagram

Posted by Marci Allen on June 4, 2019 12:53 PM

If you are a regular reader, you have come to understand the value that we place on analysis— especially analysis of the marketing activities we... Read More

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Don’t Hire Donkeys—Seek Out the Thoroughbreds Instead!

Posted by Megan Zweig on May 29, 2019 5:00 AM

In my current role at DMA Solutions, which includes working in an operational capacity, hiring folks is one of the many things I love to do when the... Read More

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The Viva Fresh Experience: How the Show Enhanced the Aggie Students’ Perception of Fresh

Posted by DMA Solutions Team on May 28, 2019 5:36 PM

It’s easy to take for granted how special our industry is and the incredible impact we have the opportunity to make each day, and nothing serves as a... Read More

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How to Personalize Automated Response Emails

Posted by Kelly Olivieri on May 27, 2019 12:00 PM

If you work in sales, marketing or customer service, you know that one of your most important jobs concerns building and maintaining a one-on-one... Read More

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Practical Copywriting Wisdom from “Everybody Writes”

Posted by Sarah Clinton on May 22, 2019 5:00 AM

How common is it to hear someone make the preemptive disclaimer, “Just FYI, I’m not good at math,” before completing such tasks as calculating a tip... Read More

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How to Market More Respectfully on Memorial Day

Posted by Sarah Clinton on May 21, 2019 12:47 PM

If you had to think about all the marketing centered around Memorial Day, what might you say characterizes most of the messaging? Especially with... Read More

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5 Ideas for Attracting More Blog Subscribers

Posted by Mackenzie Wortham on May 20, 2019 12:05 PM

“How can we get more people to subscribe to the blog?” It’s a question we hear often in our role as blog strategists and managers for brands in the... Read More

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What’s New & Exciting About United Fresh 2019

Posted by Megan Zweig on May 15, 2019 5:00 AM

 When spring arrives, that means one thing for fresh produce marketers: the United Fresh Expo is right around the corner! Now that United is one... Read More

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4 Compelling Reasons to Sponsor the 2019 Tour de Fresh

Posted by Mackenzie Wortham on May 14, 2019 9:55 PM

Cycling for salad bars—it may seem like an unlikely combination, but this is a duo that has brought fresh produce industry professionals together in... Read More

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(Don’t) Make Us Count to 3: Mom Mantras for Fresh Produce Marketing

Posted by Lexi Cassidy on May 12, 2019 7:00 AM

Where would we all be today without the wisdom of our moms—who else would have kept us from eating mud pies (or suspiciously made half our Halloween... Read More

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Fresh Takes from the Big Apple: Cherry Bombe Jubilee 2019

Posted by DMA Solutions Team on May 8, 2019 5:00 AM

We recently had the privilege of attending Cherry Bombe Jubilee, an event celebrating the women in and around the food industry, their diverse... Read More

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The Science Behind Viral Social Content

Posted by Stevi Perkins on May 7, 2019 5:18 PM

It can sometimes be a game of chance when it comes to what content will catch on, be shared, or fall flat and get buried in the endless other buzz... Read More

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How Fresh Gardens Can Introduce Produce Brands to New Audiences

Posted by Mariah Demery on May 6, 2019 6:00 PM

Over the last decade especially, it seems America has thoroughly fallen in love with healthier lifestyles and ways to eat (thanks in part, no doubt,... Read More

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Viva Fresh 2019: What Blew Us Away (#WBUA)

Posted by DMA Solutions Team on May 1, 2019 5:00 AM

In part because DMA is a Dallas-based company, Viva Fresh is high on our “must-attend” expo list each year...but certainly not only because it’s... Read More

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Start Planning Your Fresh Summit Strategy Now!

Posted by Leslie Loris on April 30, 2019 11:22 PM

They say the early bird gets the worm, and that applies to fresh produce marketers just as much as anybody else! Fresh Summit may be more than a few... Read More

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Your Creativity is Not Based On “Genius”

Posted by Lexi Cassidy on April 26, 2019 5:56 PM

Have you ever heard of the TV series Mythbusters? If not, we're about to introduce you! Put simply, it’s a show that tackles urban legends and... Read More

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Why We Choose Fresh

Posted by Dan'l Mackey Almy on April 24, 2019 4:45 AM

Whether you’ve been in the space for decades or months, your journey to and in fresh produce is most likely a pertinent part of your personal... Read More

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Choosing Fresh—Recruitment Insight From a Young Professional

Posted by Jessie Donlon on April 23, 2019 6:05 PM

We fresh produce professionals each have our own story about how we landed here, all of them unique and typically, quite meaningful as well. When... Read More

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Colloquial Cues: How to Work with 21st-Century Slang

Posted by Kelly Olivieri on April 18, 2019 7:00 PM

Let me be honest and disclose up front that I’m a millennial, but even I can’t keep up with all of the “in” words. New slang is being created every... Read More

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Barriers to the Evolution of Fresh Produce Marketing

Posted by Marci Allen on April 17, 2019 5:00 AM

 “Evolution” is a term to which we’ve all become quite accustomed in business conversations. We recognize that we need to evolve as leaders, as... Read More

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Meet the 2019 Aggies Attending Viva Fresh

Posted by DMA Solutions Team on April 16, 2019 6:00 PM

As the DMA Solutions team gears up to travel to another produce show, we can’t help but share our excitement! The Viva Fresh Expo, to be held in San... Read More

How to Elevate Your Brand Sustainability Efforts on Earth Day-DMA Solutions-1

How to Elevate Your Brand’s Sustainability Efforts on Earth Day

Posted by Lexi Cassidy on April 12, 2019 4:30 PM

Spring is a beautiful time in agriculture. With all the seedlings sprouting and luscious spring crops coming into their own, it’s quite a celebration... Read More

Business Lessons Gained from 15 Years of Fresh-DMA Solutions-3

Business Lessons Gained from 15 Years of Fresh

Posted by Megan Zweig on April 10, 2019 5:00 AM

Although I wasn’t the first hire at DMA Solutions (see Marci Allen), as one of the original employees to come on board, I’ve had the great pleasure... Read More

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CPMA Convention 2019: What Blew Us Away (#WBUA)

Posted by DMA Solutions Team on April 9, 2019 4:03 PM

Since first attending the CPMA convention and expo in 2017, it’s safe to say it could be the produce event we most look forward to each year. And... Read More

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Everything New about Social Media in 2019

Posted by Mariah Demery on April 5, 2019 3:48 PM

Well, here we are: it is the fourth month of 2019, and already it seems like each social media platform has changed things up (and/or experienced... Read More

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Looking Back: 15 Years of Fresh Produce Marketing

Posted by Mackenzie Wortham on April 3, 2019 5:00 AM

15 years ago, in 2004, digital marketing was still in its infancy. Many companies were just starting to explore how the internet could become a tool... Read More

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Creating Recipe Content When It’s All Been Done Before

Posted by Stevi Perkins on April 2, 2019 5:34 PM

“There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give... Read More

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What You Should Expect from a Monthly Analytics Report

Posted by Leslie Loris on March 29, 2019 5:00 PM

Athletes do it. Bosses do it. Teachers do it—and you should too. Performance analysis helps provide insight into what is working and what isn’t; it's... Read More

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Fresh Produce, What's With Our CPG Love Affair?

Posted by Dan'l Mackey Almy on March 27, 2019 4:50 AM

For all of my 24 years in fresh produce, seemingly CPG has been upheld as a "gold standard" that fresh produce companies seek to emulate on all... Read More

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How to Use Social Media to Drive Traffic to Your Blog

Posted by Jessie Donlon on March 26, 2019 3:00 PM

Let us be the first to say it: a good blog can be any fresh produce marketer’s best friend. As a social media marketer, you are responsible for... Read More

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Produce Marketers, It’s Time to Hit the Books (Or Podcasts)

Posted by Lexi Cassidy on March 22, 2019 10:32 AM

Ah, March. That time of year when marketers are (hopefully) seeing the results of multiple new marketing strategies they implemented for 2019.... Read More

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SXSW 2019: Key Takeaways for Fresh Produce Marketers

Posted by DMA Solutions Team on March 20, 2019 5:00 AM

Deep in the heart of Texas lies the annual SXSW expo, a summit of artistic, educational, and entertainment sessions—and a healthy serving of tex-mex... Read More

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Chatbots: Do They Have a Future in Fresh Produce Marketing?

Posted by Mackenzie Wortham on March 19, 2019 4:22 PM

Our societal obsession with robots isn’t a new phenomenon, as evidenced by years of Hollywood interpretations of human-robot interactions. At best,... Read More

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How to Make PR More than Just Luck

Posted by Jessica Schneider on March 17, 2019 8:00 AM

We want to talk a little bit about public relations and the notion of luck. Some may perceive PR as just luck of the draw, but others understand the... Read More

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What Blew Us Away (#WBUA) at Southern Exposure 2019

Posted by Dan'l Mackey Almy on March 14, 2019 5:00 AM

Southeast Produce Council's Southern Exposure 2019: What Blew Us Away If you have read our popular series What Blew Us Away, which recaps what’s hot... Read More

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How to Win on Social Media During Major Pop Culture Events

Posted by DMA Solutions Team on March 13, 2019 2:52 PM

As many of you may have seen (if you follow along with us on social media, at least), we launched what we call #FebruaryFanFest to highlight some of... Read More

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3 Key Lessons To Learn From The Fyre Festival

Posted by Kelly Olivieri on March 8, 2019 6:37 PM

In case you haven’t looked at your Netflix or Hulu queues lately, you may have missed the two competing and newly released documentaries on the Fyre... Read More

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Fresh Produce Marketing: Then and Now

Posted by Dan'l Mackey Almy on March 6, 2019 5:00 AM

Fresh produce will sell without marketing. That is a reality, and there is an inherent demand for what we grow, pack, ship, and sell—try and imagine... Read More

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Choosing the Best Influencers for your Brand

Posted by Kelly Olivieri on March 5, 2019 5:17 PM

With influencers continuing to make their mark on the brand frontier—and with millions of them to choose from—it’s no wonder that choosing the right... Read More

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Does Your Brand Spark Joy?

Posted by DMA Solutions Team on March 1, 2019 2:07 PM

How the KonMari Lifestyle Can Influence Your Marketing Last week, I completely purged every last camisole, gaucho pant, and embezzled top I had... Read More

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United Fresh BrandStorm 2019: Key Takeaways for Marketers

Posted by DMA Solutions Team on February 27, 2019 5:00 AM

Imagine you had two days to come together with other fresh produce industry marketers to focus on camaraderie, collaboration, brainstorming, and the... Read More

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3 Tips for Improving Your Blog

Posted by Sarah Clinton on February 26, 2019 4:07 PM

A thorough, informative blog is an essential element of a cohesive digital marketing strategy that works. Well-established blogs provide brands with... Read More

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4 Ways to Leverage PR for Tradeshow Season

Posted by Jessica Schneider on February 22, 2019 12:23 PM

Tradeshow season is here, which means most of us are busy making branding updates, designing a booth to blow everyone out of the water (or should I... Read More

Visual Content Your Brand Needs-DMA Solutions-Marketing Fresh Produce-1-1-1

Visual Content Your Brand Needs

Posted by Lexi Cassidy on February 20, 2019 11:56 AM

The saying may go “you eat with your eyes,” but as every fresh produce marketer knows, people must be enticed to buy before they ever eat. That’s why... Read More

How To Approach Your Email Campaigns-DMA Solutions-Marketing-2-1

How To Approach Your Email Campaigns

Posted by Leslie Loris on February 19, 2019 12:00 PM

Whether your brand has a robust database or you are still building out your lists, a strategic approach to email campaigns should be a must-have for... Read More

Brainstorming Parameters-DMA Solutions-Fresh Produce Marketing-2

Good Fences Make Good Neighbors—and Brainstorms: 4 Parameters That Can Improve Your Brainstorming

Posted by DMA Solutions Team on February 18, 2019 5:36 PM

Though it may seem counterintuitive, setting guidelines can actually help provide your brainstorm team with the freedom to express themselves in a... Read More

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Fresh Produce Marketers, Let's Talk…About Food Trends Strategy

Posted by Lexi Cassidy on February 13, 2019 5:00 AM

As Charles de Gaulle once said, “You have to be fast on your feet and adaptive or else a strategy is useless.” This is especially fitting when it... Read More

Why We Love Our Influencers-DMA Solutions-Marketing Fresh Produce-1

Why We Love Our Influencers

Posted by DMA Solutions Team on February 12, 2019 5:34 PM

Robin Williams once sang, “You ain’t never had a friend like me.” Little did we know that 16 years later, marketers would be saying the same thing... Read More

6 Marketing Projects to Add to Your To-Do List-DMA Solutions-Fresh Produce-1

6 Marketing Projects to Add to Your 2019 To-Do List

Posted by Mackenzie Wortham on February 8, 2019 5:53 PM

It’s already February, which means if you are working on a calendar year, your 2019 marketing plan is likely already in motion. Even with a plan in... Read More

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Fresh Produce Snubs, Social Responsibility, and a Broadway Musical: Super Bowl Ads Round-up

Posted by DMA Solutions Team on February 6, 2019 5:00 AM

With a scoreless first quarter—and nearly score-free next three—the commercials really stole the show during this year’s Super Bowl compared to... Read More

Stand-Out Strategies for the 2019 Tradeshow Season-DMA Solutions-Marketing-1

Stand-Out Strategies for the 2019 Tradeshow Season

Posted by DMA Solutions Team on February 5, 2019 6:30 PM

As we kick off February, fresh produce marketers find ourselves on the cusp of a tradeshow season that promises back-to-back shows. As we book our... Read More

How Marketers Reach US Hispanic Shopper-DMA Solutions-2

Why Fresh Produce Marketers Should be Focusing on the U.S. Hispanic Shopper

Posted by Megan Zweig on February 1, 2019 2:57 PM

Hispanic shoppers make up a rapidly growing population in the United States—and they have a big appetite for food from brands they can trust! To kick... Read More

Can You Drive Ecommerce Sales Using Social Media-DMA Solutions-Fresh Produce Marketing-1

Can You Drive E-commerce Sales Using Social Media?

Posted by DMA Solutions Team on January 30, 2019 5:00 AM

 When it comes to social media marketing, one of the most commonly asked questions is, “Can it drive sales?” The short answer to that is YES, and... Read More

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Use our 2019 Food Trends to Elevate your Brand This Year

Posted by Lexi Cassidy on January 29, 2019 1:25 PM

Can you believe it’s 2019—and nearly a month in, at that? We typically expect each new year to sneak up on us after the busy holiday season, but... Read More

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5 Reasons You Need a Blog in 2019, As Told by Golden-Age Musicals

Posted by Kelly Olivieri on January 25, 2019 3:44 PM

Happy New Year, y’all! Less than a month into 2019, the season of “new year, new me!” is still going strong from a self-improvement perspective, but... Read More

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5 Social Media Resolutions Marketers Can Actually Keep in 2019

Posted by Mariah Demery on January 23, 2019 5:00 AM

It’s officially the new year, a time for reflecting and seeking personal improvement and reinvention. Though your personal resolutions are likely... Read More

Why Consistency is Key for Social Media-DMA Solutions-2

Why Consistency is Key for Social Media

Posted by Jessie Donlon on January 22, 2019 4:01 PM

You have likely heard the expression “consistency is key” in quite a few different scenarios. And for good reason: whether when learning something... Read More

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Commodity, Trade Name, or Brand: What's it Going to Be?

Posted by Dan'l Mackey Almy on January 18, 2019 2:12 PM

It always surprises people when we say this, but as we’ve stated before: fresh produce will sell without marketing. It will.  There is an inherent... Read More

How to Market In Your Sleep-DMA Solutions-Fresh Produce-1

How to Market In Your Sleep

Posted by DMA Solutions Team on January 16, 2019 5:00 AM

Marketers often contend with finite resources, including available budget, bandwidth, and time. We get it, and at DMA, we encourage fresh produce... Read More

How to Create a Social Media Advertising Strategy-DMA Solutions-1

How to Create a Social Media Advertising Strategy

Posted by DMA Solutions Team on January 15, 2019 12:12 PM

The saying goes that if you fail to plan, you plan to fail, and this is certainly true when it comes to social media advertising. How can you... Read More

How to Perform Basic Keyword Research and Search Engine Optimization-DMA Solutions-1

How to Perform Basic Keyword Research and Search Engine Optimization

Posted by Sarah Clinton on January 14, 2019 12:32 PM

For years now, there has been a lot of buzz about keyword optimization and research. While the premise behind each often is considered common... Read More

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Reflection: Marketing’s Role in Fresh Produce Recalls and Other Crises

Posted by Dan'l Mackey Almy on January 9, 2019 5:00 AM

The media furor from the recent romaine lettuce crisis and subsequent recall has (mostly) died down, but that doesn’t mean that we as an industry now... Read More

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A Strategic Guide to Crisis Public Relations

Posted by DMA Solutions Team on January 8, 2019 4:49 PM

The very thought of a food crisis affecting your brand may make you break into a cold sweat. The fear of whether or not you’ll be able to contain... Read More

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How to Survey Your Shoppers and Customers

Posted by Megan Zweig on January 7, 2019 1:13 PM

As a marketer, do you ever wonder how you might survey your customers or shoppers to put their valuable input to work on behalf of your company or... Read More

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How to Use the 2019 Marketing Calendars to Elevate Your Brand in 2019

Posted by Lexi Cassidy on January 2, 2019 7:22 PM

We recently launched our 2019 Social Media and Produce Marketer’s Calendars, a huge part of our “secret sauce” for cultivating well thought-out... Read More

DMA Team Sur la Table

18 of Our Favorite Moments from 2018

Posted by DMA Solutions Team on December 28, 2018 11:40 AM

Every year, we take stock of the moments that made this year especially joyful. Some of our favorite moments include celebrating wins with our... Read More

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CPG Will Keep Winning Until…

Posted by Dan'l Mackey Almy on December 21, 2018 3:20 PM

In an interview with The Snack earlier this year, I made the assertion that:   If this industry started investing even 1 percent of sales—at a... Read More

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New York Produce Show 2018: What Blew Us Away (#WBUA)

Posted by DMA Solutions Team on December 19, 2018 5:00 AM

Alicia Keys had it right when she said that “big lights will inspire you.”  Our team walked off of the show floor of the New York Produce Show on... Read More

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Lessons from 2018’s Biggest #PRFails

Posted by DMA Solutions Team on December 18, 2018 5:12 PM

Every year, companies charge forward with the best of intentions in order to maximize brand awareness and earn trust with consumers. And every year,... Read More

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Brands, Beware the Grinch! Here’s How to Handle a Social Media Troll

Posted by Mariah Demery on December 14, 2018 2:32 PM

Internet trolls. They have been part of social media since its advent, and they can range from people who make negative comments (though not all... Read More

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Creating a Marketing Plan? Here’s Where to Start

Posted by Leslie Loris on December 12, 2018 5:00 AM

With the new year just around the corner, we know 2019 marketing plans are top-of-mind for fresh produce marketers. We agree that time is of the... Read More

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What’s Hot and What’s Not: Social Media Edition

Posted by DMA Solutions Team on December 11, 2018 12:00 PM

Social media is all about what’s new and what’s now, and because new features and additions are released so frequently, it can be difficult to stay... Read More

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Basic Analytics for Public Relations: Why Metrics Matter

Posted by Jessica Schneider on December 7, 2018 6:08 PM

Unlike general website and social media metrics, public relations analytics data are not always black and white. Forbes explains the struggle... Read More

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4 Bold Marketing Predictions for 2019—And What They Mean for Produce

Posted by Mackenzie Wortham on December 5, 2018 5:00 AM

As self-proclaimed trend-junkies, the DMA team ensures the office is continuously buzzing with discussions around the latest and greatest ideas to... Read More

Do You Write Marketing Copy? These 6 Simple SEO Tips Are For You

Posted by Sarah Clinton on December 4, 2018 12:00 PM

For many marketers—especially those who are tasked primarily with producing thoughtful and effective copy—the very thought of SEO (search engine... Read More

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Basic Analytics for Marketing

Posted by Leslie Loris on November 30, 2018 3:45 PM

How much do you know about the different types of traffic that come through your website?  What about how to measure exactly how engaged your... Read More

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How to Sell Social Media to the C-Suite

Posted by DMA Solutions Team on November 28, 2018 5:00 AM

As marketers, we know how critical social media is for fresh produce brands, and we also know that selling its value to those who approve budgets... Read More

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The Key to Capturing the Perfect Recipe Photo Every Time

Posted by Mariah Demery on November 27, 2018 5:25 PM

We can probably all agree that great recipes and recipe photography are must-haves as we plan for 2019. It is imperative that fresh produce is shown... Read More

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10 Ways to Give Back this Holiday Season

Posted by DMA Solutions Team on November 20, 2018 5:00 AM

If you’ve been in the fresh produce industry for more than oh, five minutes, you’re likely well aware of the familial nature of our business. We help... Read More

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The Value of User-Generated Content

Posted by DMA Solutions Team on November 19, 2018 2:51 PM

If you’ve scrolled through your social media feeds and taken note of, say, a friend’s post about a favorite restaurant, or simply sifted through... Read More

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Basic Analytics for Social Media

Posted by Lexi Cassidy on November 19, 2018 10:26 AM

While we often write about why social media is a must-do for brands, it also is important for companies to know: 1.) what can be measured on their... Read More

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The Future of Food: Understanding Farm-to-Table

Posted by Lexi Cassidy on November 14, 2018 5:00 AM

Here on the Core, we frequently discuss why fresh produce brands need marketing, and this belief informs the work we do each day as fresh produce... Read More

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Insights from the Immersion Academy by the Center for Growing Talent by PMA

Posted by DMA Solutions Team on November 13, 2018 5:37 PM

“We are pragmatic. We are purposeful. We are ready—and we have some questions for you.” This is the sentiment DMA volunteers heard loud and clear... Read More

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Leveraging Social Media for the Holidays

Posted by Mariah Demery on November 9, 2018 12:38 PM

As Christmas decorations take over every grocery and department store, it’s time again to add holiday flare to your marketing efforts. One of the... Read More

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The New Buyer’s Journey

Posted by DMA Solutions Team on November 7, 2018 5:00 AM

As 2018 comes to a close and we look ahead to 2019, we’ve reflected on the changes happening in the marketing landscape around us and revitalized the... Read More

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How Gen Z Uses YouTube

Posted by Jessie Donlon on November 6, 2018 12:04 PM

With all the buzz about new features on platforms like Snapchat and Instagram (lookin’ at you, IG Stories and Stories Highlights!), you may have... Read More

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DMA Halloween 2018: No Shortage of Puns, Booze, and Movie Must-Haves

Posted by DMA Solutions Team on November 2, 2018 12:00 PM

With 14 years of DMA Halloweens in the bag, I think I can speak for everyone on the team when I say that each team member’s unique personality and... Read More

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How “The Hero’s Journey”—and Harry Potter—Can Help Shape Your Brand Story

Posted by DMA Solutions Team on October 31, 2018 5:00 AM

Happy Halloween from DMA Solutions! We’re big fans of Halloween around here, and it’s always fun for us to see which costumes will be on-trend. We... Read More

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A How-To Guide to Instagram Highlights

Posted by Jessie Donlon on October 30, 2018 11:57 AM

Now that you have mastered Instagram Stories, it’s time to give Instagram Highlights a try! So what’s the difference, anyway? It’s simple: Instagram... Read More

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Social Media Plan or Budget: Which Comes First?

Posted by DMA Solutions Team on October 26, 2018 11:25 AM

With 2019 quickly approaching, we’re already taking steps to get our clients' social media plans for the next year in place. As fresh produce... Read More

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Fresh Summit 2018: What Blew Us Away (#WBUA)

Posted by DMA Solutions Team on October 24, 2018 5:00 AM

With another successful Fresh Summit in the books, we can safely say that this year’s expo was one to remember. Our only regret: in our annual... Read More

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What is Your Brand’s Visual Identity?

Posted by Mariah Demery on October 23, 2018 1:54 PM

A brand’s “visual identity” reflects and embodies the style and personality of your business. This identity is showcased through your logo, website... Read More

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Attention, Marketers: Your Fresh Summit Experience in a Nutshell [GIFs]

Posted by Mackenzie Wortham on October 17, 2018 5:00 AM

Back by popular demand, we’re here to present you with laughable moments that we’re all familiar from our years attending the annual Fresh Summit... Read More

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Visual Content We’re Crushing On

Posted by Leslie Loris on October 16, 2018 3:33 PM

As marketers, we have to be both careful and purposeful about finding sources of inspiration while working to elevate the same brand on a long-term... Read More

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5 Blog Posts You Should Read Before Fresh Summit

Posted by Mackenzie Wortham on October 12, 2018 12:00 PM

With less than a week to go before our annual fresh produce “Super Bowl,” you’re hopefully feeling pretty good about your to-do list. However, if... Read More

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Myths Marketers Need to Stop Believing About Influencers

Posted by DMA Solutions Team on October 10, 2018 5:00 AM

If you’ve ever worked with, or heard stories about working with influencers, you may have very strong opinions on either side of the spectrum as to... Read More

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Instagram Stories: 6 Tips for Getting Them Right

Posted by Jessie Donlon on October 9, 2018 9:00 AM

I’m sure you’re familiar with Instagram stories—if not, it may be time to come out from that rock you’ve been living under! All kidding aside,... Read More

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How to Best Utilize Social Media at Fresh Summit

Posted by DMA Solutions Team on October 5, 2018 2:10 PM

It’s hard to believe the 2018 Fresh Summit Convention + Expo has almost arrived! Before you pack your bags and head down to Orlando, make sure you... Read More

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Strike a Balance Between Creative and Analytical Marketing

Posted by Sarah Clinton on October 3, 2018 5:00 AM

The quest for brand status can involve quite the balancing act for marketers: should the focus be on the creative or on developing strategy that will... Read More

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Is The Press Release Dead?

Posted by DMA Solutions Team on October 2, 2018 10:39 AM

In the current age of advanced technology, it’s become easier than ever for brands to spread a message to its target audience with a simple click of... Read More

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Stats that Prove: Why You Should be Marketing to Gen Z

Posted by Leslie Loris on September 28, 2018 4:26 PM

For the past few years, your newsfeed has likely been dominated by conversations around millennials, but that is about to change: Gen Z is here!  As... Read More

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What’s New at Fresh Summit 2018

Posted by DMA Solutions Team on September 26, 2018 5:00 AM

Guest blog post by Jamie Hillegas, Director of Tradeshows, Produce Marketing Association Fresh Summit is officially less than a month away, and we... Read More

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What Fresh Summit Exhibitors Need to Know Before the Show

Posted by DMA Solutions Team on September 25, 2018 4:18 PM

Guest blog post by Jamie Hillegas, Director of Tradeshows, Produce Marketing Association From the overall format to the show floor, Fresh Summit 2018... Read More

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5 Tips for Fresh Summit Success

Posted by Marci Allen on September 21, 2018 12:39 PM

“To achieve great things, two things are needed: a plan, and not quite enough time.”  ― Leonard Bernstein, composer and conductor When Fresh Summit... Read More

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5 Signs it’s Time to Hire a Marketing Agency

Posted by Mackenzie Wortham on September 19, 2018 9:59 AM

Have you ever found yourself wondering, “Could I get better marketing results if I had more resources?” Or perhaps you’ve thought, “Could hiring a... Read More

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8 Hacks to Increase Your Engagement on Social Media

Posted by Mariah Demery on September 18, 2018 10:25 AM

According to Pew Research Center research, in 2018 74% of Facebook users say they visit the site daily, with around 51% saying they do several times... Read More

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5 Ways to Prepare Your Leaders to Speak on Camera at Fresh Summit

Posted by DMA Solutions Team on September 14, 2018 1:02 PM

Fresh Summit will be here before we know it, and you’ve spent countless hours preparing for the conversations you’ll have with your customers by... Read More

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3 Useful Website Updates to Make Before Fresh Summit

Posted by Sarah Clinton on September 12, 2018 5:00 AM

There’s never a bad time to update your website, per se, but there are several website “housekeeping” issues that become even more important before... Read More

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The Telltale Signs You Need a Visual Content Upgrade

Posted by DMA Solutions Team on September 10, 2018 1:47 PM

When content contains images, it receives 94% more views–94 percent! That’s powerful, undeniable proof that visual content is effective in helping... Read More

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Why Your Brand Should Be Speaking to Men

Posted by DMA Solutions Team on September 7, 2018 12:41 PM

Marketers are often full of curiosity and excited to discuss tactics for reaching a new generation with their marketing efforts. First it was... Read More

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Help Your Brand Look its Best Before Fresh Summit

Posted by Leslie Loris on September 5, 2018 5:00 AM

Not to scare you or anything, but Fresh Summit is only 44 days away (no judgment if a wash of panic just overtook you—we get it). There might not be... Read More

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The Competition Conundrum

Posted by Mackenzie Wortham on September 4, 2018 12:39 PM

Whether you’re talking about the people who grow fresh food or the people who market it, it’s no surprise that both factions are met with a lot of... Read More

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Editing Tips Marketers Should Borrow From Literary Greats

Posted by Sarah Clinton on August 31, 2018 10:29 AM

"I'm all for the scissors. I believe more in the scissors than I do in the pencil." - Truman Capote As a writer-editor, I have heard many references... Read More

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The Millennial Shopper: Fact vs. Fiction

Posted by Mariah Demery on August 29, 2018 5:00 AM

With a plethora of educational sessions during industry events focused on the millennial shopper, it’s clear that fresh produce marketers are still... Read More

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Move Over Millennials, Gen Z is Here

Posted by Jessie Donlon on August 28, 2018 4:07 PM

Move over, Millennials—Generation Z is rising in buying power and here to make its mark. This generation can seem like a mystery to many marketers,... Read More

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A Look Inside Food Trends: A Q&A with a Member of Gen Z

Posted by DMA Solutions Team on August 24, 2018 1:12 PM

Stemming from our excitement about the biggest food-eating seasons being right around the corner, we decided to dive deeper into the recent food... Read More

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How Public Relations Can Strengthen Your Retailer Relationships

Posted by DMA Solutions Team on August 22, 2018 5:00 AM

We’ve touched on how marketing can add value to your retailer relationships, but we haven’t addressed how public relations adds value to these... Read More

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Common Copywriting Mistakes Marketers Make, Part 2: Grammar Goofs

Posted by Sarah Clinton on August 21, 2018 11:49 AM

In a previous post, I explored some of the most common punctuation mistakes marketing copywriters make. In this installment of the series, let’s... Read More

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Your 90-Day Checklist for Fresh Summit 2018

Posted by Mackenzie Wortham on August 17, 2018 2:18 PM

If you clicked on this because of the image, you’re probably just a little bit of a Game of Thrones addict. Be honest with yourself: you can’t resist... Read More

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Your Brand is an Experience, Not a Product

Posted by DMA Solutions Team on August 15, 2018 5:00 AM

Your brand is so much more than just your range of products. Your brand goes far beyond your logo, your website, and your packaging. It includes your... Read More

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Common Copywriting Mistakes Marketers Make: Punctuation Edition

Posted by Sarah Clinton on August 14, 2018 4:21 PM

I have a confession: there are few things that trouble my soul more than 1.) bent fork prongs and 2.) brand copywriting fails. (I’ve been this way... Read More

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The Dos and Don’ts of Promoting Events on Social Media

Posted by DMA Solutions Team on August 10, 2018 3:46 PM

We have spent a lot of time telling you the different types of content you should feature on your social platforms and we often recommend showcasing... Read More

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More Than Just a Cycling Event: How the 2018 Tour de Fresh Became “Tour de Family”

Posted by Mackenzie Wortham on August 8, 2018 5:00 AM

One part motivation, one part accountability, a friend that cycles with you through multiple days of intense climbs and sometimes triple digit heat... Read More

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5 Reasons You Need Public Relations

Posted by DMA Solutions Team on August 7, 2018 6:04 PM

According to Public Relations News, "Public relations is the management function which evaluates public attitudes, identifies the policies and... Read More

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The Growing Concern Around Data Security: What Marketers Need to Know

Posted by DMA Solutions Team on August 3, 2018 4:34 PM

This April, the Cambridge Analytica scandal broke the internet after Facebook banned the data analytics firm from the site for mishandling user data.... Read More

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PMA Foodservice 2018: What Blew Us Away (#WBUA)

Posted by DMA Solutions Team on August 1, 2018 2:13 PM

It’s not a secret that PMA Foodservice is one of our favorite shows of the year, but after last year’s expo featured top-notch education and a packed... Read More

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Social Media Can Be Your Best Media Relations Tool

Posted by DMA Solutions Team on July 31, 2018 5:59 PM

Social media has become more than just an opportunity for friends to connect with each other, or even for brands to connect with consumers – it’s... Read More

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Are You a True Team Player?

Posted by DMA Solutions Team on July 27, 2018 4:45 PM

No matter what industry you’re in, it pays to be a team player. When a team works well as a unit, they are able to accomplish more than individual... Read More

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How Voice Search Will Change the Way You Market

Posted by DMA Solutions Team on July 25, 2018 9:24 AM

Gone are the days of turning to your desktop or mobile keyboard in search of answers – smart home devices are here to stay. Last year, Time Magazine... Read More

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How to Position Your Brand as a Resource to Media Outlets

Posted by DMA Solutions Team on July 24, 2018 6:27 PM

To stand out amongst the noise of the crowded marketplace of new products and innovation, it’s imperative to have a sound plan in place when... Read More

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The Importance of “Social Listening”

Posted by DMA Solutions Team on July 20, 2018 6:17 PM

The social media world is a constant competition of a variety of pieces of content all jammed into a person’s screen. From brands to personal... Read More

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Organic Produce Summit 2018: What Blew Us Away (#WBUA)

Posted by Dan'l Mackey Almy on July 18, 2018 1:42 PM

What blew us away at the Organic Produce Summit (OPS) in Monterey last week?   Read More

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How Social Media Can Become Your Best Customer Service Tool

Posted by DMA Solutions Team on July 17, 2018 4:45 PM

In May, we had the pleasure of attending the Social Shake Up, where we heard from some of the biggest brands and their approach to social media.... Read More

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Live Video 101 for Marketers

Posted by DMA Solutions Team on July 13, 2018 5:24 PM

There’s no doubt that live video on social media is “in.”  In fact, 82% of viewers say they prefer live video to social media posts. As marketers, we... Read More

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This Golden Retriever Just Wrote the Best Blog We’ve Ever Published

Posted by Sarah Clinton on July 11, 2018 9:29 AM

I have a confession: I am not a golden retriever, this is probably not the best blog DMA has ever published, and the real title for this piece should... Read More

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We Get It…You Need Proof that Marketing Works

Posted by Marci Allen on July 10, 2018 11:30 AM

For most marketers, managing a marketing budget entails strategy, projections, explanations, adjustments, more explanations, and approvals.  We... Read More

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4 Ways to Obtain the Holy Grail of Brand Authenticity

Posted by Mariah Demery on July 6, 2018 5:14 PM

The best marketers understand that no one wants to be sold to, even if the products are as fresh and healthy as the ones you grow. As fresh produce... Read More

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United Fresh 2018: What Blew Us Away (#WBUA)

Posted by DMA Solutions Team on July 2, 2018 1:18 PM

The highly touted expanded offerings at the annual conference and trade show in many ways delivered on it's promise.  In this edition of #WBUA, we... Read More

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4 Ways to Help Tour de Fresh Put More Salad Bars in Schools

Posted by DMA Solutions Team on June 29, 2018 3:30 PM

After 4 years (going on 5!), $600,000 raised, 180+ salad bars and countless friendships, we’re getting closer and closer to what is shaping up to be... Read More

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A Crucial Audience for Fresh Produce That Can’t Be Overlooked

Posted by Mackenzie Wortham on June 27, 2018 5:00 AM

Many of you are starting to see the value of influencer marketing as a viable resource to reach your target audiences, but there’s another important... Read More

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3 Ways to Empower Your Marketing Team

Posted by Sarah Clinton on June 26, 2018 6:12 PM

Across industries, it is widely accepted that for companies to garner the best results, they must find ways to maintain high employee engagement.... Read More

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Fall/Winter 2018 Food Trends: FREE DOWNLOAD!

Posted by DMA Solutions Team on June 22, 2018 10:00 AM

Every year, we publish a Food Trends blog post with insights from some of our most influential blogger, editor, and digital media partners; and each... Read More

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The Dos and Don’ts of Pitching Consumer Media

Posted by DMA Solutions Team on June 20, 2018 5:00 AM

One thing we know to be true, more than ever, is that public relations takes a significant degree of intentionality. This was confirmed even more... Read More

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How to Find the Right Influencers for Your Brand

Posted by Mariah Demery on June 19, 2018 6:17 PM

In this hyper-competitive marketing environment, it’s a challenge to genuinely reach and connect with your audiences. Influencers present a great... Read More

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So You’re Creating a New Logo, Now What?

Posted by DMA Solutions Team on June 15, 2018 10:00 AM

First of all, props on taking the first step to make such an important decision for your brand. Creating a logo is no easy feat, and we’re sure... Read More

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Using Social Media to Build Brand Authority

Posted by DMA Solutions Team on June 13, 2018 5:00 AM

If you’ve been in a grocery store lately, you can see that today’s shoppers are presented with a great deal of variety at the store level.... Read More

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Integrating Influencers into Your Brand’s Social Media Marketing

Posted by DMA Solutions Team on June 12, 2018 6:34 PM

Influencer marketing is a hot topic and it’s easy to see why; we have seen the incredible results that influencers of any size can bring to brands in... Read More

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3 Easy Ways to Drive Traffic to Your Booth at United Fresh

Posted by DMA Solutions Team on June 8, 2018 4:23 PM

It’s that time again – the DMA team is preparing to connect with colleagues and explore innovative thinking at the United Fresh Show. While there are... Read More

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What’s New at United Fresh 2018?

Posted by Mackenzie Wortham on June 6, 2018 5:00 AM

Get ready to be “quadruple” excited for the United Fresh Expo in 2018! Why? United Fresh is rounding out a tradeshow “quintet” with the addition of... Read More

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3 Ways to Provide Helpful Content to Your Customers

Posted by DMA Solutions Team on June 5, 2018 6:43 PM

Imagine your sales and marketing teams working hand-in-hand to capture and nurture B2B relationships. Sounds like a winning combination! If you make... Read More

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4 More Reasons You Should Download the 2018 Social Media Calendar TODAY!

Posted by Lexi Cassidy on June 1, 2018 10:33 AM

Can you believe we’re halfway through 2018 already? That means it’s time to download the June – December installment of our “award winning” Social... Read More

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3 Questions to Ask Yourself Before Sending a Press Release

Posted by DMA Solutions Team on May 30, 2018 5:00 AM

As new marketing tactics are being refined and polished every day, some “old school” methods still stand the test of time. Sending out a press... Read More

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Are Your Influencers Authentic?

Posted by DMA Solutions Team on May 29, 2018 5:50 PM

Influencer marketing is an essential tool for generating brand awareness and driving brand trial. Working with influencers creates a third-party... Read More

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Humanize Your Brand with Emojis

Posted by Leslie Loris on May 25, 2018 5:24 PM

If a picture is worth a thousand words, emojis just might be worth a million! We are all familiar with that certain sense of victory that comes with... Read More

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What We Learned about Social Media from the 2018 Social Shake-Up Conference

Posted by DMA Solutions Team on May 23, 2018 5:00 AM

In the ever evolving world of social media, it is critical to always continue learning. Algorithms change, additional features get released, and new... Read More

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The EU’s New Data Regulations Might Affect You. Here’s What You Need to Know.

Posted by DMA Solutions Team on May 22, 2018 3:28 PM

On May 25, 2018, the European Union’s General Data Protection Regulation (GDPR) will take effect. This regulation enhances the protection of the... Read More

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Public Relations is More Personal Than Ever

Posted by DMA Solutions Team on May 18, 2018 5:20 PM

Earlier this month, DMA Solutions had the opportunity to attend a PR Boot Camp in New York with keynote speakers from consumer publications such as O... Read More

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Tips to Spring Clean Your Website: No Lysol Needed! [GIFs]

Posted by Sarah Clinton on May 16, 2018 5:00 AM

Ahhh, Spring. For me, that word evokes the sweet scent of honeysuckle on the breeze and heralds the glorious return of warm weather and…well,... Read More

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Proof You Should Invest in Social Media Marketing

Posted by DMA Solutions Team on May 15, 2018 11:56 AM

Recently, we received a lot of positive feedback about a particular point made in this Q&A with Dan’l in The Snack – “if this industry spent 0.5-1... Read More

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4 Reasons Why Social Media is a Must

Posted by DMA Solutions Team on May 11, 2018 4:35 PM

We know that many fresh produce brands question the importance of being on social media since the path to purchase through Facebook, Twitter,... Read More

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The Future of Food Photography

Posted by Leslie Loris on May 9, 2018 5:30 AM

The digital world we live in has shaped the trajectory of many things and food photography is no exception.  With the increased capabilities provided... Read More

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The Power of Imperfect Produce Photography

Posted by DMA Solutions Team on May 8, 2018 4:41 PM

Visual content has become a universal digital language – one that has the power to inspire, encourage, and ultimately change behaviors. As our... Read More

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5 Things to Ask For When You Hire a Photographer

Posted by DMA Solutions Team on May 4, 2018 1:49 PM

Photography is one of the most important assets your brand can have when it comes to digital marketing. It’s one of the FIRST things people notice... Read More

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CPMA Convention 2018:What Blew Us Away (#WBUA)

Posted by Megan Zweig on May 2, 2018 5:45 AM

Let’s be honest, what’s not to love about a sunny day with a view like this framing every angle one has the opportunity to view in Vancouver?  The... Read More

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A Look Inside the Creative Process: A Q&A with a Senior Graphic Designer

Posted by DMA Solutions Team on May 1, 2018 11:46 AM

Recently, we’ve started paying a little bit closer attention to how we can work most effectively with our creative team. We believe that getting an... Read More

The Pros and Cons of Influencer Marketing

Posted by DMA Solutions Team on April 27, 2018 10:43 AM

As marketers, we like to have concrete data and proof that our marketing spend is resulting in increased brand awareness that, ultimately, will yield... Read More

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Increasing Consumption of Fresh Produce – A Losing Battle?

Posted by Dan'l Mackey Almy on April 25, 2018 5:35 AM

“People want to know what is on sale, and they want Doritos.” Read More

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The Viva Fresh Expo from the Aggie Students’ Perspectives

Posted by DMA Solutions Team on April 24, 2018 10:30 AM

While we are still blown away by the phenomenal food, great conversations, and an overall stellar experience at the Viva Fresh Expo, the Aggies that... Read More

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5 Reasons We’re Looking Forward to CPMA 2018

Posted by Megan Zweig on April 20, 2018 11:09 AM

We’re always excited and looking for a reason to visit our friendly neighbors to the north, so after our fantastic experience at the Canadian Produce... Read More

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4 SEO Strategies to Try in 2018

Posted by DMA Solutions Team on April 18, 2018 9:30 AM

A beautifully designed, shiny new website doesn’t have value unless your target audiences can find it, and to find it your website needs to be search... Read More

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Getting the Most From Your Creative Team

Posted by Leslie Loris on April 17, 2018 4:02 PM

We recently started reading a compelling book by Bonnie Siegler and we found ourselves doing a lot of internal evaluation of our approach to the... Read More

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The Key to Better Design Assets: Time

Posted by DMA Solutions Team on April 13, 2018 11:39 AM

As a fresh produce marketer, you’re likely used to the fast paced nature of the environment we live in. Working with Mother Nature means we have to... Read More

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Viva Fresh 2018: What Blew Us Away (#WBUA)

Posted by DMA Solutions Team on April 11, 2018 10:41 AM

Despite the 4th Annual Viva Fresh Expo’s intimate setting, this regional show continues to offer Texas-sized results and a friendly southern charm... Read More

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Is Your Company Story Snooze-Worthy?

Posted by Sarah Clinton on April 10, 2018 1:32 PM

Every company has a distinct story—and your customers want to hear it. In fact, research has shown that following exposure to a brand’s story,... Read More

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Types of Visual Content to Consider for Your Brand

Posted by DMA Solutions Team on April 6, 2018 8:30 AM

There’s no doubt that successful branded content needs to be visually appealing in order to attract and engage audiences. However, sharing the same... Read More

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Are Technology Innovations Distracting You from Strategic Marketing?

Posted by DMA Solutions Team on April 4, 2018 10:45 AM

Today’s marketing environment is all about innovations in technology. From BeeBots to virtual and augmented reality, the fresh produce industry... Read More

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How Smaller Influencers Can Reap Huge Results For Your Brand

Posted by DMA Solutions Team on April 3, 2018 1:22 PM

Influencer marketing is a phenomenon we don’t see slowing down any time soon – and for good reasons! As we’ve stated here and here, we’re HUGE fans... Read More

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6 Standout Lessons from PMA’s Emerging Leaders Program

Posted by Mackenzie Wortham on March 29, 2018 6:23 PM

Teddy Roosevelt once said that “nothing in the world is worth having or worth doing unless it means effort, pain and difficulty,” and that certainly... Read More

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Are You Meeting Consumers' Expectations of Your Brand?

Posted by DMA Solutions Team on March 28, 2018 11:01 AM

Social media has given us access to immediate customer service assistance and created a yearning for instant gratification. As a result, marketing as... Read More

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The Networking Event You Can’t Afford to Miss

Posted by DMA Solutions Team on March 27, 2018 5:09 PM

If, in the land of social media, Twitter is a cocktail party and Facebook is a social gathering, then LinkedIn is a business networking event.... Read More

Meet the Recipients of the 2018 Aggies for Fresh Scholarship

Posted by DMA Solutions Team on March 23, 2018 10:22 AM

As the DMA Solutions team gears up to tackle the Viva Fresh Expo, we’re excited for many different reasons – one being that we are proud Texans and... Read More

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6 Email Marketing Strategies to Generate Leads and Close Sales

Posted by Mackenzie Wortham on March 21, 2018 1:04 PM

Raise your hand if you’re overwhelmed by your email inbox. Read More

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Why Your Website Should Always Be Evolving

Posted by DMA Solutions Team on March 20, 2018 10:59 AM

So you launched a beautiful new website – congratulations! You’ve just empowered your company with an incredible tool for increasing engagement and... Read More

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How Brands Can Navigate the Latest Facebook Timeline Update

Posted by DMA Solutions Team on March 16, 2018 11:07 AM

In January, Facebook announced that they would make a shift in the way that audiences see status updates on the platform in hopes of bringing people... Read More

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How to Get Knockout Instagram Photography

Posted by Leslie Loris on March 14, 2018 11:25 AM

It’s all about the ‘gram. With over 25 million business profiles on Instagram, capturing the attention of your audience is crucial to success, and... Read More

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Who Is Visiting Your Website?

Posted by Megan Zweig on March 13, 2018 2:54 PM

What if we told you there is a way to know exactly who is visiting your website - not just the number of people that visit on a daily basis, but who... Read More

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Learn How to Get Next Level Packaging Design from this Q&A with a Graphic Designer

Posted by DMA Solutions Team on March 9, 2018 12:53 PM

Packaging can often be an overlooked opportunity to truly elevate and position your brand while giving your product real personality that is... Read More

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Are You a Purple Cow Marketer?

Posted by Mackenzie Wortham on March 7, 2018 10:49 AM

It’s been 15 years since one of our favorite marketing minds, Seth Godin, taught us about the value of being a purple cow among a field of brown cows. Read More

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Legal Rules Marketers Need to Know

Posted by DMA Solutions Team on March 6, 2018 12:09 PM

New regulations and laws are being put in place to protect the privacy and rights of individuals when they interact with brands. We think these rules... Read More

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5 Ways to Do More with Less on Social Media

Posted by DMA Solutions Team on March 2, 2018 1:12 PM

If you’ve tried to manage social media for your company, you’ve likely realized exactly how time consuming it can be. We are constantly looking for... Read More

Keys to a Successful Logo Project

Posted by DMA Solutions Team on February 28, 2018 1:00 PM

Campaign after campaign, ad after ad, a brand’s logo is the one item you’re sure to see on every piece of a company’s collateral. Whether you’re... Read More

Logo Design from a Designer’s Perspective: A Q&A with Our Creative Director

Posted by DMA Solutions Team on February 27, 2018 12:07 PM

Logos are the visual cornerstone of a brand—they are the brand’s first impression and they also function as the physical manifestation of a company.... Read More

4 Signs You Need a New Logo

Posted by DMA Solutions Team on February 23, 2018 12:35 PM

Your logo is the first thing your audience sees when interacting with your brand. How much is that first impression worth to you? If your logo... Read More

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10 Tips to Help Marketers Hustle When Sales are Down

Posted by Megan Zweig on February 21, 2018 11:08 AM

When sales are down the normal reaction is to hustle and amplify the power of influence, whether via traditional relationship based sales or... Read More

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Lessons from a Copywriter's Workshop

Posted by DMA Solutions Team on February 20, 2018 10:21 AM

At DMA, we are committed to being lifelong learners and improving the way we serve the fresh produce industry. This past month, we took some time to... Read More

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4 Ways to Master the Art of Storytelling

Posted by DMA Solutions Team on February 16, 2018 3:29 PM

In today’s world of “content overload,” storytelling is a critical component to your brand’s marketing success. Old-school marketing tactics tell us... Read More

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Brands We’re Crushing On this Valentine’s Day

Posted by DMA Solutions Team on February 14, 2018 10:46 AM

We’ve got a crush…or two…or three or four on several amazing brands. These brands have us smitten with exceptional sass on social media, fierce... Read More

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7 Easy Ways to Show Gratitude in 2018

Posted by DMA Solutions Team on February 13, 2018 10:39 AM

As marketers, we often get caught up in finding creative solutions, meeting goals, and making deadlines, but we sometimes forget to thank the very... Read More

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Why Social Media is Necessary for Customer Service in 2018

Posted by DMA Solutions Team on February 9, 2018 11:56 AM

Social media has developed into one of the most popular outlets for customer service, with 90 percent of users on social media stating that they use... Read More

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Our Super Bowl LII Ad Review: Light-Hearted Humor Scores Big

Posted by DMA Solutions Team on February 7, 2018 1:41 PM

After several consecutive years of brand activism and political statements dominating the discussion surrounding Super Bowl ads, we were pleasantly... Read More

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Elements of an Effective Brainstorm

Posted by DMA Solutions Team on February 6, 2018 11:34 AM

When faced with a situation or opportunities that require input from more than one person, a brainstorming meeting can be the perfect environment to... Read More

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A Produce Festival, New Sponsorships and More: Exciting Changes for the 5th Annual Tour de Fresh

Posted by DMA Solutions Team on February 2, 2018 1:52 PM

Alerting all cycling enthusiasts and salad bar lovers! The 5th annual Tour de Fresh is underway and we know we say it every year, but this year... Read More

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How to Create a Sales Dependency on Marketing 

Posted by Mackenzie Wortham on January 31, 2018 9:00 AM

Imagine a world where your sales team depends on marketing to help them in the sales process. Read More

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What You Can Do with Just One Video

Posted by DMA Solutions Team on January 30, 2018 12:44 PM

If there’s one thing we need to get comfortable with as marketers in 2018, it’s that video is king. Its importance in the digital world is only... Read More

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5 Super Bowl LII Ads We’re Excited to See

Posted by DMA Solutions Team on January 26, 2018 12:46 PM

While we were hoping for a Cowboys game (always!), the DMA team is still giddy about the upcoming Super Bowl because we love to see and follow all... Read More

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How to Stretch Your Video Budget in 2018

Posted by Leslie Loris on January 24, 2018 11:18 AM

Unless you’ve been living under a rock (or maybe you just went into hiding in 2017... we get it), you have no doubt seen article after article on the... Read More

Where to Start: Creating a Brand Story

Posted by DMA Solutions Team on January 23, 2018 12:59 PM

With the wide array of distractions tugging at people’s attention nowadays, the need for your brand to stand out as relevant is more important than... Read More

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How to Use Twitter and Instagram Polls

Posted by DMA Solutions Team on January 19, 2018 1:03 PM

We know it can be challenging to come up with new and engaging content day after day to keep your audiences engaged on social media. I’ve been there... Read More

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Your 2018 Packaging Trends for Fresh Produce

Posted by DMA Solutions Team on January 17, 2018 12:43 PM

With a new year comes new trends in the fresh produce space, and packaging is no exception. As technology becomes more advanced and consumers become... Read More

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Why Becoming a Mentor Should be one of Your 2018 Resolutions

Posted by DMA Solutions Team on January 16, 2018 5:46 PM

Mentor – you’ve heard the word a thousand times, and you know it’s something you’re supposed to have, but are you one for someone else? This year,... Read More

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Lessons from Dr. Martin Luther King, Jr. Every Marketer and Leader Should Learn

Posted by Mackenzie Wortham on January 12, 2018 11:34 AM

There’s not an American alive today who doesn’t know of Dr. Martin Luther King, Jr. and those most famous words he spoke: “I have a dream.” On... Read More

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6 Social Media New Year’s Resolutions for 2018

Posted by DMA Solutions Team on January 10, 2018 1:47 PM

As a new year unfolds, most of us spend time reflecting on successes and missed opportunities. This often leads to the creation of resolutions for... Read More

Habits of Successful Marketers

Posted by Lexi Cassidy on January 9, 2018 5:25 PM

The start of a new year is an exciting time for marketers- it’s an opportunity to hit the refresh button and step through a door of unlimited... Read More

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A Fresh Volunteer Opportunity that Spoke to Our Hearts

Posted by Lexi Cassidy on January 5, 2018 1:38 PM

As marketers in the fresh produce industry we are passionate about inspiring people to explore the stories behind their fresh food and where it comes... Read More

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There’s Never Been a Better Time for Brands in the Produce Department

Posted by Mackenzie Wortham on January 3, 2018 1:00 PM

During 2017, branded produce dollar sales grew by 8% while unbranded and generic label produce sales fell, according to Nielsen. Read More

2017 Fresh Produce Campaigns We Loved

Posted by Marci Allen on December 27, 2017 9:00 AM

We’re always making note of innovative marketing strategies developed to help inspire consumption of FRESH.  2017 netted a variety of great marketing... Read More

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New York Produce Show 2017: What Blew Us Away (#WBUA)

Posted by Megan Zweig on December 20, 2017 11:30 AM

 Hosted in New York City, the largest buying market in the country, the 2017 New York Produce Show offered attendees and exhibiting companies three... Read More

How We've Learned About Ourselves in 2017

Posted by Marci Allen on December 19, 2017 4:35 PM

“I did then what I knew how to do. Now that I know better, I do better.” - Maya Angelou Read More

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Podcasts We’re Listening to Over the Holidays

Posted by DMA Solutions Team on December 15, 2017 2:02 PM

 The downtime over the holidays provides marketers with the perfect opportunity to turn on one of our favorite podcasts to get inspired for 2018. If... Read More

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Our Bold Marketing Predictions for 2018

Posted by Mackenzie Wortham on December 13, 2017 11:24 AM

At DMA Solutions, we consider ourselves to be lifelong learners and part of that craft includes reading and absorbing everything we can about... Read More

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#Goal Worthy Marketing Campaigns from 2017

Posted by DMA Solutions Team on December 12, 2017 10:00 AM

For marketers like us, there is nothing more buzzworthy and inspiring than outstanding marketing that truly makes us feel, think, and pay attention.... Read More

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Why You Need the 2018 Produce Marketer's Calendar

Posted by DMA Solutions Team on December 8, 2017 12:20 PM

As fresh produce marketers, we feel lucky that traveling to world class cities, meeting old friends and making new ones, learning from the very best... Read More

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2018 Social Media Predictions

Posted by DMA Solutions Team on December 6, 2017 10:59 AM

Social media change is inevitable. For marketers, major changes and updates to social platforms can sometimes cause anxiety around the feeling of... Read More

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Lessons from 2017’s Biggest #PRFails

Posted by DMA Solutions Team on December 5, 2017 1:15 PM

All politics aside, we’ve learned several important PR lessons from some of the biggest brands who failed to see the importance of timing,... Read More

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2018 Website Trends to Look Out For

Posted by DMA Solutions Team on December 1, 2017 2:04 PM

Have you gotten used to your website yet? Don’t. Website design and functionality are rapidly evolving and marketers can do themselves a favor by... Read More

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3 Facts to Consider About the Future of Public Relations

Posted by DMA Solutions Team on November 29, 2017 12:37 PM

As the New Year approaches, marketers are on the lookout for new trends in communications, technology updates and the landscape for social media... Read More

Reach vs Impressions: Which is More Important?

Posted by DMA Solutions Team on November 28, 2017 2:07 PM

As social media marketers, we have access to an abundance of analytics that tell a story of our success. But with so many different metrics at our... Read More

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United Fresh BrandStorm 2017: Key Takeaways for Marketers

Posted by Mackenzie Wortham on November 21, 2017 8:31 AM

If you’ve read The Core or spoken to any of our team members in the past couple weeks, you know how hyped up we were for United Fresh’s 3rd annual... Read More

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10 Things We're Thankful for as Marketers

Posted by DMA Solutions Team on November 17, 2017 12:54 PM

‘Tis the season of giving thanks and we’re feeling EXTRA thankful this year. Why? Working in marketing, we have come to appreciate the little things... Read More

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2018 Trends to Know According to Top Food Influencers

Posted by DMA Solutions Team on November 15, 2017 11:25 AM

What do documentaries, local supermarket offerings, and modern digital media have to do with food trends? It turns out a whole lot more than we... Read More

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Harness the Power of Facebook Ads in 2018

Posted by DMA Solutions Team on November 14, 2017 1:08 PM

With all of the algorithm changes, Facebook ads are tricky for marketers to keep up with! We’re in the trenches with Facebook ads every day, so we... Read More

4 Reasons You Should Download the 2018 Social Media Calendar TODAY!

Posted by Lexi Cassidy on November 10, 2017 2:02 PM

In today’s world, consumer-focused marketing efforts increasingly require a well-planned social media strategy to stay relevant and present in the... Read More

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BrandStorm 2017: Things To Know Before You Go

Posted by DMA Solutions Team on November 8, 2017 12:10 PM

Guest blog post by Mary Coppola, Senior Director, Marketing Communications United Fresh Produce Association Read More

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Create Content that Persuades in 2018

Posted by DMA Solutions Team on November 7, 2017 6:45 PM

After the Inbound 2017 Marketing Conference, several DMA team members returned to the office equipped with skills and new insights that will continue... Read More

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B2B Lead Generation: Tips to Launch Growth and Success

Posted by DMA Solutions Team on November 3, 2017 10:51 AM

Generating qualified leads can be a challenge when brands compete for the same customers across the same industry space. B2B marketing isn’t what it... Read More

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What Blew Us Away at Fresh Summit: New Products Edition

Posted by Mackenzie Wortham on November 1, 2017 11:04 AM

Last week we showcased new website announcements for Fresh Summit that made an impact, but websites aren’t the only type of company news that can be... Read More

What Blew Us Away at Fresh Summit: Branding Edition

Posted by Marci Allen on October 31, 2017 12:01 PM

In our experience working with marketers across the fresh produce space, committing to a rebrand is one of the most difficult decisions for a company... Read More

What Blew Us Away at Fresh Summit: Website Edition

Posted by DMA Solutions Team on October 27, 2017 12:41 PM

Each year, prior to, during, and after Fresh Summit, companies take advantage of the public relations opportunity to announce company news in order... Read More

PMA Fresh Summit 2017: What Blew Us Away (#WBUA)

Posted by DMA Solutions Team on October 25, 2017 1:37 PM

It seemed as if the entire city of New Orleans was alive and buzzing with excitement surrounding fresh produce and the 2017 PMA Fresh Summit... Read More

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5 Hacks to Boost Email Open Rates

Posted by DMA Solutions Team on October 24, 2017 6:48 PM

Email marketing is an important tool for most marketers’ today. Email is a great way to promote product launches, sweepstakes, share updates with... Read More

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The Importance of Metadata

Posted by DMA Solutions Team on October 18, 2017 12:18 PM

Metadata refers to the descriptive bits of information on your website hidden in the codes. It’s all the things you don’t see when visiting a page,... Read More

Tips, Reminders and Important Information about Fresh Summit 2017

Posted by Megan Zweig on October 13, 2017 9:20 AM

Fresh Summit is right around the corner!  As exhibitors and attendees alike put the final touches on their plans for the booths, the clothes, the... Read More

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Get a Creative Boost by Attending United Fresh Brandstorm 2017

Posted by DMA Solutions Team on October 13, 2017 9:14 AM

Guest blog post by Mary Coppola, Senior Director, Marketing Communications United Fresh Produce Association Read More

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The Win-Win-Win Marketing Strategy that Works with Your Buyers AND Consumers

Posted by Mackenzie Wortham on October 11, 2017 12:12 PM

Since 2013, Under Armour’s CEO has spent nearly a billion dollars to acquire well-known fitness-aligned mobile apps MapMyFitness, MyFitnessPal and... Read More

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Your Guide To PR & Media Coverage for Fresh Summit

Posted by DMA Solutions Team on October 10, 2017 12:38 PM

As PMA's Fresh Summit approaches, our focus tends to be consumed by booth design, marketing and sales collateral, branding updates, new product... Read More

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3 Things You Need to Know Before You Leave for Fresh Summit 2017

Posted by Mackenzie Wortham on October 6, 2017 4:51 PM

If you’ve never been to a Fresh Summit expo in New Orleans before, odds are you may not be aware of the reality a tradeshow in the New Orleans... Read More

Trade Marketing: So Much More Than It Used to Be

Posted by Dan'l Mackey Almy on October 4, 2017 1:57 PM

There’s no doubt about it, trade marketing just isn't what is used to be.  When I started my career in the fresh produce industry 22 years ago (but... Read More

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Hubspot’s 2017 Inbound Marketing Conference: What Blew Us Away (#WBUA)

Posted by DMA Solutions Team on October 3, 2017 3:54 PM

With today’s changing digital marketing landscape, it’s essential for marketers to devote time to learn and stay connected to trends and technology... Read More

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Demystifying the Facebook Pixel

Posted by DMA Solutions Team on September 29, 2017 10:43 AM

Have you ever logged in to Facebook and seen ads for the pair of shoes you were looking at online the week before? Don’t worry, Facebook isn’t spying... Read More

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Eliminate Brand Inconsistencies with a Brand Identity Guide

Posted by Leslie Loris on September 27, 2017 1:29 PM

In the world of fresh produce marketing, it is likely you faced a scenario when you realized your brand had lost its identity. You may have even... Read More

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5 Smart Ways to Get Exposure for Your Brand on a Modest Budget

Posted by DMA Solutions Team on September 26, 2017 4:41 PM

Advertising on prime time television and on the sides of buses often requires a hefty budget, but that doesn’t mean those brands are getting the most... Read More

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First to Market Does Not Always Win the Race

Posted by Marci Allen on September 22, 2017 1:27 PM

A first-to-market strategy can be a double-edged sword. Extensive time, resources and manpower have been devoted to outside-the-box thinking,... Read More

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Building a Blue Print for Your Brand

Posted by Leslie Loris on September 20, 2017 4:48 PM

In most industries and certainly when it comes to fresh produce, your branding is what sets you apart from your competitors.  It allows you... Read More

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How to Use Social Media to Make B2B Connections

Posted by DMA Solutions Team on September 19, 2017 12:10 PM

It’s easy for fresh produce marketers to see the wide open lane that social media brings to the table when it comes to reaching consumers of your... Read More

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6 Tips for Writing Copy that Sells

Posted by DMA Solutions Team on September 15, 2017 11:39 AM

A marketer’s world is all about grabbing an audience’s attention in the most quick and effective way possible. Whether it’s through social media... Read More

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The Importance of Incorporating Core Values into Your Brand & Culture

Posted by DMA Solutions Team on September 13, 2017 12:56 PM

Transparency and authenticity are being demanded of companies by customers, critics, and employees alike. Core values are one of the primary ways in... Read More

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5 Reasons to Consider the Emerging Leaders Program

Posted by Mackenzie Wortham on September 12, 2017 10:28 AM

“Leaders are made, they are not born. They are made by hard effort, which is the price which all of us must pay to achieve any goal that is... Read More

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How Young Professionals Can Make the Most of Their Tradeshow Experience

Posted by Mackenzie Wortham on September 8, 2017 10:45 AM

Are you a young professional gearing up for your first Fresh Summit Tradeshow experience? I was in your shoes just a few short years ago, and I’ve... Read More

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How Digital Storytelling Supports B2B Relationships

Posted by DMA Solutions Team on September 6, 2017 10:17 AM

In 2017, B2B marketing budgets were expected to increase by 5%. Over the years B2B marketing has truly begun coming into its own as companies realize... Read More

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Anatomy of a Landing Page [INFOGRAPHIC]

Posted by DMA Solutions Team on September 5, 2017 5:31 PM

 “What the heck is a landing page?” Read More

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3 of Our Favorite Social Media Tools

Posted by DMA Solutions Team on September 1, 2017 2:14 PM

We know that social media is constantly changing and that can be hard on a busy marketer! Trying to balance the perfect art of content creation,... Read More

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5 Common Content Marketing Mistakes

Posted by DMA Solutions Team on August 31, 2017 1:32 PM

While content marketing costs 62% less than outbound marketing tactics, it generates more than three times as many leads, making it the obvious... Read More

Hurricane Harvey: How you can help now

Posted by Dan'l Mackey Almy on August 30, 2017 10:11 AM

‘Helpless’ is the only word to describe the overall emotion that our team at DMA Solutions has felt this week watching the effects of Hurricane... Read More

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3 Myths Marketers Need to Stop Believing about Millennials

Posted by DMA Solutions Team on August 25, 2017 3:59 PM

How do you reach millennials? Read More

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Creating Brand Awareness for Fresh Produce Companies

Posted by DMA Solutions Team on August 23, 2017 1:07 PM

For fresh produce marketers, standing out in the produce aisle can be a challenge. The solution starts with brand recognition and develops into brand... Read More

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3 Pro-Photography Tips from the Pinch of Yum Workshop

Posted by Leslie Loris on August 22, 2017 12:16 PM

Photography may not be a day-to-day responsibility for every fresh produce marketer but in the increasingly visual world we live in, its value... Read More

5 Key Takeaways from the 2017 State of Social Media

Posted by DMA Solutions Team on August 18, 2017 3:18 PM

We recently sat down to listen to the 2017 State of Social Webinar from Simply Measured. As marketers, we strive to stay relevant in the social arena... Read More

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6 Ways to Stand Out at Fresh Summit

Posted by Mackenzie Wortham on August 16, 2017 10:39 AM

We’re just two months shy of the fresh produce industry’s “Super Bowl” event which means the heat is ON to solidify your strategy for the expo. Fresh... Read More

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Key Learnings from Cision’s 2017 State of the Media Report

Posted by DMA Solutions Team on August 15, 2017 12:37 PM

In the ever-changing world of communications, it’s imperative for marketers to stay on top of the trends. Cision conducts an annual survey of more... Read More

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Tradeshow Prep Timeline Every Marketer Needs [INFOGRAPHIC]

Posted by DMA Solutions Team on August 11, 2017 10:51 AM

Preparing for a tradeshow is no small task; there are numerous moving parts and you may easily find yourself overwhelmed remembering all of the... Read More

PR Earns More Trust. So Why Does it Have the Smallest Budget?

Posted by DMA Solutions Team on August 9, 2017 12:34 PM

One of our favorite Public Relations thought leaders, Gini Dietrich, attended this year’s Cision World Tour for public relations professionals, and... Read More

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Best Practices for a Crisis Communication Plan

Posted by DMA Solutions Team on August 8, 2017 9:01 AM

In the world we live in today, planning for an anticipated crisis has become a reality. At DMA Solutions, we like to be as well-prepared as we can be... Read More

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Design Rules & Trends for a Smarter Website

Posted by Mackenzie Wortham on August 4, 2017 1:02 PM

You can’t judge a book by its cover… but you better believe that people will judge your company on how well your website is designed! There’s more to... Read More

PMA Foodservice 2017: What Blew Us Away (#WBUA)

Posted by DMA Solutions Team on August 2, 2017 12:17 PM

As the show floor doors opened this past Sunday, a flood of foot traffic filled the expo hall and the large outdoor tent behind the Portola Hotel &... Read More

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Fundraising and Camaraderie at an All-Time High for 4th Annual Tour de Fresh

Posted by Mackenzie Wortham on August 1, 2017 2:53 PM

50 riders. Read More

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First Time Exhibitor? Don't Make These Mistakes

Posted by DMA Solutions Team on July 28, 2017 3:47 PM

Are you a first-time tradeshow exhibitor at PMA Fresh Summit in October? If so, you’ll soon find out that the next few months are a flurry of... Read More

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Frequently Asked Public Relations Questions & Answers

Posted by DMA Solutions Team on July 26, 2017 3:50 PM

Over the past few years, we've seen the power and success that PR has brought to fresh produce brands. While more and more fresh produce companies... Read More

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Driving Conversions with Instagram Stories

Posted by DMA Solutions Team on July 25, 2017 3:10 PM

We’ve established the fact that if you are not on Instagram as a brand you’re missing out, but what about doing more on the platform other than... Read More

Successful Fresh Produce B2B Blogs

Posted by DMA Solutions Team on July 21, 2017 5:30 PM

More often than not, B2B blogs fall to the bottom of the priority list due to being overlooked and underrated for their value and influence. When... Read More

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Tell Your Brand's Story with a Media Kit

Posted by DMA Solutions Team on July 19, 2017 10:31 AM

Most fresh produce marketers are familiar with the notion of sales kits as a helpful tool to inform their teams and media about new products, but... Read More

Before You Use Facebook Live, Read This!

Posted by DMA Solutions Team on July 18, 2017 3:00 PM

It seems that every time you open Facebook lately, somebody is going live. This helpful and engaging way to connect with audiences is taking over... Read More

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PMA Foodservice 2017 Education Sessions to Look Forward To

Posted by Mackenzie Wortham on July 14, 2017 11:30 AM

Whether your company is attending the PMA Foodservice expo for the first time or you have been attending for as long as you can remember, you... Read More

What I Learned at the United Fresh Produce Leadership Program

Posted by Megan Zweig on July 12, 2017 11:06 AM

This time last year, I started a year-long journey with 11 fellow fresh produce industry professionals selected to participate in the... Read More

When it Comes to Marketing, Size Doesn’t Always Matter

Posted by Marci Allen on July 11, 2017 11:37 AM

“Ours is not as big as theirs.” Read More

Best Practices for Brands on Social Media During a Tragedy

Posted by DMA Solutions Team on July 7, 2017 10:07 AM

At DMA, we are constantly strategizing to find opportunities for our brands to take part in trending conversations on social media. In recent months,... Read More

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Beyond Your Logo: 5 Behaviors of A Successful Brand

Posted by DMA Solutions Team on July 5, 2017 9:36 AM

Branding is defined as “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other... Read More

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What US Marketers Need to Know About the Canadian Anti-Spam Law (CASL)

Posted by Mackenzie Wortham on July 3, 2017 2:32 PM

Canada’s Anti-Spam Law, or CASL, could affect you as a marketer if you send marketing emails to Canadian inboxes. We recently became aware of CASL... Read More

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Important Things to Know About the 2017 PMA Foodservice Conference

Posted by Marci Allen on June 30, 2017 10:49 AM

We’ll be heading to the PMA Foodservice Conference & Expo in just a few weeks and look forward to seeing you all in Monterey!  There’s so much new... Read More

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Digital Storytelling and Social Listening will Impact the Future of Your Brand

Posted by Marci Allen on June 28, 2017 9:57 AM

DMA Solutions is constantly on the hunt for good data to help guide the marketing and public relations strategies that we lead for our fresh produce... Read More

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The Smartest Ways to Use Personalization in Your Emails

Posted by DMA Solutions Team on June 27, 2017 10:14 AM

If you’re familiar with email marketing, you understand the importance of the open rate and click rate of your emails. These factors are key in... Read More

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Consider this Before Hopping on Another Food Trend Bandwagon

Posted by DMA Solutions Team on June 23, 2017 11:26 AM

What do unicorns, rainbows, mermaids, goths, and matcha all have in common? They’re all food trends that have taken social media feeds by storm so... Read More

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United Fresh 2017: What Blew Us Away (#WBUA)

Posted by DMA Solutions Team on June 22, 2017 10:25 AM

Chock full of new learnings and more personalized experiences, the 2017 United Fresh Produce Show is one we will not soon forget.  The conference and... Read More

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If You're Not on Instagram, You're Missing Out

Posted by DMA Solutions Team on June 20, 2017 1:00 PM

Marketers tend to have the mindset that Facebook is the most important social media platform for promoting a business, but that isn’t always the... Read More

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The Ultimate Social Media Promotions Checklist

Posted by DMA Solutions Team on June 16, 2017 1:51 PM

At DMA Solutions, we are in the habit of creating best practices to help us stay on track and ensure that our work is optimized. There are many... Read More

Steps to Create Effective Content for Your Brand

Posted by Mackenzie Wortham on June 14, 2017 12:34 PM

One of the big frustrations we hear from marketers is that they know they need more content, but they don’t know how to start. And this isn’t just... Read More

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4 Ways to Use Stories on Instagram and Facebook

Posted by DMA Solutions Team on June 13, 2017 10:08 AM

Have you noticed those little circles with your follower’s faces in them at the top of your Facebook and Instagram apps? These are “stories” and... Read More

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What are the Proper Specs and Sizes for Social Media Images?

Posted by DMA Solutions Team on June 9, 2017 9:56 AM

Great visual assets drive engagement and shape brand perception, even (and especially!) on social media. A single photo can communicate the brand... Read More

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Thoughts That Kill Success

Posted by DMA Solutions Team on June 7, 2017 11:41 AM

At DMA Solutions, we’re committed to successfully marketing the brands we serve, which requires us to be mindful of potential roadblocks to success –... Read More

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What's New at United Fresh 2017?

Posted by Mackenzie Wortham on June 6, 2017 11:10 AM

The annual United Fresh Expo is just one week away and we couldn’t be more excited for what’s in store for attendees and exhibitors this year. The... Read More

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How to Host a Successful Internship

Posted by DMA Solutions Team on June 2, 2017 11:10 AM

As the fresh produce industry is constantly evolving, new talent is at the top of many companies’ lists. One way to fill this need is to host... Read More

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How to Write Engaging Email Copy

Posted by DMA Solutions Team on May 31, 2017 9:04 AM

Email is (still) one of the most effective ways to directly market to audiences. It’s also increasingly becoming difficult to stand out amongst all... Read More

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Email Marketing Basics Every Marketer Needs to Know

Posted by DMA Solutions Team on May 30, 2017 1:38 PM

72% of people say emails are their favorite way of communication from a brand. With the increase of emails being sent to everyone’s inbox in 2017, it... Read More

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The Case for More FRESH Emojis

Posted by DMA Solutions Team on May 26, 2017 9:51 AM

They say a picture is worth a thousand words. Since the creation of emojis, this statement holds every bit of truth as more and more emojis are being... Read More

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Tradeshow "Don'ts" and "Do Insteads" for Exhibitors, Attendees and Service Providers

Posted by Marci Allen on May 24, 2017 10:42 AM

We talk a lot about tradeshow etiquette on The Core, especially when it comes to representing your company well during show hours.  But recent... Read More

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How Your Content Strategy Can Create Brand Authority [INFOGRAPHIC]

Posted by DMA Solutions Team on May 23, 2017 9:53 AM

If you think that public relations success only revolves around media relations and placements, think again! As of late, journalists and brands alike... Read More

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How to Build Your Brand a Better Website

Posted by DMA Solutions Team on May 19, 2017 1:36 PM

As a produce company, you may be struggling with finding time to update your website, use best website practices or even know where to begin with... Read More

CPMA Convention 2017: What Blew Us Away (#WBUA)

Posted by Mackenzie Wortham on May 17, 2017 1:58 PM

Full of excitement and a little uncertainty, Dan’l and I boarded our flight to the annual CPMA Convention last week feeling hopeful. Not only was it... Read More

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3 Reasons Why You Should Have Branded Social Media Graphics

Posted by DMA Solutions Team on May 16, 2017 10:18 AM

Creating content that is helpful, interesting and inspiring lies at the center of a successful social media strategy. Creating content that is visual... Read More

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Have You Ordered Swag for United Fresh Yet?

Posted by DMA Solutions Team on May 12, 2017 12:02 PM

How many times have you collected a mountain of “stuff we all get” or swag at an event only to toss most of it in the trash before you head to the... Read More

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Three Branding Essentials for Fresh Produce Marketers... [INFOGRAPHIC]

Posted by Marci Allen on May 10, 2017 11:08 AM

Thinking about a new brand or evaluating your current one, but aren’t sure how to lead that effort effectively? You’re not alone. Branding can be one... Read More

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Viva Fresh Expo from the Aggies’ Eyes

Posted by DMA Solutions Team on May 9, 2017 10:07 AM

As we’ve previously mentioned, we had a fantastic time attending the 3rd annual Viva Fresh Expo. This year was exceptional with the addition of 10... Read More

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Blogs We Love: Marketing Land

Posted by DMA Solutions Team on May 5, 2017 12:07 PM

We are always hungry to consume the latest and greatest happenings in the marketing world, and that’s just one reason why Marketing Land is one of... Read More

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Women’s Fresh Perspectives: What We Learned and What Blew Us Away

Posted by DMA Solutions Team on May 3, 2017 12:16 PM

This year’s Women’s Fresh Perspectives Conference brought 250 women within the fresh produce and floral industry together to inspire, educate, and... Read More

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A Fresh Produce Marketer’s Untapped Sales Tool

Posted by DMA Solutions Team on May 2, 2017 11:05 AM

Your website may have stunning photography, compelling copy, and successful SEO optimization, but are you using it to its full potential? Websites... Read More

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4 Ideas to Try with Instagram Albums

Posted by DMA Solutions Team on April 28, 2017 10:05 AM

Facebook isn’t the only social media network to create new features for marketers to take advantage of. Instagram is now giving fresh produce... Read More

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Viva Fresh 2017: What Blew Us Away (#WBUA)

Posted by DMA Solutions Team on April 26, 2017 1:58 PM

If you participated in this year’s 3rd annual Viva Fresh Produce Expo, you probably couldn’t help but hear the overwhelmingly positive feedback from... Read More

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The Latest Ways to Advertise on Facebook

Posted by DMA Solutions Team on April 25, 2017 10:30 AM

Facebook is one of the largest advertising platforms in the world, so we love that they are constantly making updates and rolling out new features in... Read More

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So You Changed Your Packaging. Now What?

Posted by DMA Solutions Team on April 21, 2017 9:00 AM

New products and packaging are common for innovative companies in the fresh produce space to have, but has the look of your website and your online... Read More

Back to the Basics: Get this Free Social Media 101 Tool

Posted by DMA Solutions Team on April 19, 2017 12:50 PM

You’ve spoken, and we’ve answered! As we ask fellow fresh produce marketers about the tools that would help them with their marketing efforts, social... Read More

5 Ways to Celebrate Earth Day with Consumers

Posted by DMA Solutions Team on April 18, 2017 11:49 AM

Earth Day is one of several spring holidays that fresh produce marketers should take full advantage of. This holiday opens doors for brands to step... Read More

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Blogs We Love: Social Media Explorer

Posted by DMA Solutions Team on April 17, 2017 10:30 AM

Earlier this year, we shared our list of the best marketing blogs all fresh produce marketers should follow.  Because these blogs have helped us with... Read More

Don’t Be the Brand with a Website that is Not User-Friendly

Posted by DMA Solutions Team on April 12, 2017 10:04 AM

According to Kissmetrics, 47% of people expect a website to load in 2 seconds or less. Old, outdated websites have a tendency to take longer to load,... Read More

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How Often Should You Update Your Website?

Posted by DMA Solutions Team on April 11, 2017 10:53 AM

Fresh produce marketers, we want to change your mindset when it comes to websites! We often speak with marketers who view websites as a temporary... Read More

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Improve Your Brand and the Earth with Sustainability Efforts

Posted by DMA Solutions Team on April 7, 2017 12:07 PM

Earth Day is April 22 and in honor of this special day, we want to talk about how sustainability is an important differentiator in the marketplace... Read More

How to Pitch for a YES in Life and in Business

Posted by DMA Solutions Team on April 5, 2017 10:53 AM

A huge component of marketing agency life is the pitch.  Defined as “a presentation by one or more people to an investor or group of investors,”... Read More

3 Ways to Create a Memorable Sustainability Story With Waste Diversion Metrics

Posted by DMA Solutions Team on April 4, 2017 2:47 PM

Guest Blog Post from Matt Greenstein — Director of Business Development at Spoiler Alert. Nearly 50% of fruits and vegetables grown are wasted, and... Read More

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Blogs We Love: CopyBlogger

Posted by Mackenzie Wortham on March 31, 2017 11:35 AM

Earlier this year, we posted about 5 blogs that all fresh produce marketers should follow in 2017. Now we’d like to focus on each of these blogs and... Read More

The Who, What and Why of Your Website

Posted by DMA Solutions Team on March 29, 2017 10:18 AM

Websites can sometimes be both a blessing and a curse. You have this wonderful spot carved out on the web to direct people to learn about your... Read More

5 Tips to Improve Your Organic Search Rankings

Posted by DMA Solutions Team on March 28, 2017 12:07 PM

In marketing, visibility is key, and search engine optimization and organic search rankings are a big part of that. Is your website and brand being... Read More

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Get Your Facts Right About Social Media Demographics

Posted by Marci Allen on March 24, 2017 10:18 AM

When it comes to social media, we’ve seen many marketers slowly transition their entire communication strategy around a presupposed millennial... Read More

Why Your Website MUST Be Mobile Responsive [GIFs]

Posted by DMA Solutions Team on March 22, 2017 12:25 PM

It’s no secret that mobile use is a part of our everyday life, but you might be surprised to know that 75% of all web use will be mobile as of 2017... Read More

5 Reasons to Have a Content Management System

Posted by Marci Allen on March 21, 2017 10:47 AM

If it’s been a few years since you’ve invested in a new website, you may not be aware of how content management systems (CMS) have evolved.  They are... Read More

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Meet the 2017 Aggies for Fresh

Posted by DMA Solutions Team on March 17, 2017 11:04 AM

Last year, six top-performing students from Texas A&M University attended the Viva Fresh Expo through a scholarship from the Aggies for Fresh... Read More

You Might Need a New Website If… [INFOGRAPHIC]

Posted by Mackenzie Wortham on March 15, 2017 10:10 AM

We understand more than anyone the weight that comes with the task of redesigning a website. It’s no easy feat, and if you went through a redesign... Read More

90 Days until United Fresh: Proactive Strategies for a Successful Show

Posted by Mackenzie Wortham on March 14, 2017 12:52 PM

Year after year, our favorite events like the United Fresh Produce Show seem to sneak up on us. Now that we only have 3 months (just 90 short days!)... Read More

Facebook Ads: The Good News and the Hard News

Posted by DMA Solutions Team on March 10, 2017 2:46 PM

Marketers, we have some good news and some other news to share with you regarding Facebook ads. The good news is that Facebook ads have changed for... Read More

Pinterest is Powerful, But is it Right for You?

Posted by DMA Solutions Team on March 8, 2017 10:59 AM

Our friends at Full Tilt recently shared their thoughts on the future of Pinterest in 2017 and the marketing opportunities it will provide, arguing... Read More

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The Value of Imperfect Video on Social Media

Posted by DMA Solutions Team on March 7, 2017 12:10 PM

There’s no denying that video continues to be a relevant and preferred method of content on social media. According to Facebook’s annual report,... Read More

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The Pros and Cons of Influencer Marketing

Posted by DMA Solutions Team on March 3, 2017 11:00 AM

If you are an avid reader of The Core, you know that influencer marketing is a strategy that we strongly recommend. However, it can seem like quite... Read More

5 Things You Need to Know Before Attending Southern Exposure 2017

Posted by DMA Solutions Team on March 1, 2017 10:24 AM

The 2017 Fresh Produce Trade show Season officially kicks off next week and we’re here to share all of the tips, recommendations and information that... Read More

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How Companies Are Embracing the Ugly Produce Trend

Posted by DMA Solutions Team on February 28, 2017 5:43 PM

Guest Blog Post from Matt Greenstein — Director of Business Development at Spoiler Alert. Ugly produce seemed to be the next big trend in the fresh... Read More

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Spring Dates & Opportunities to Think About for Your Social Media Marketing

Posted by DMA Solutions Team on February 24, 2017 8:52 AM

Punxsutawney Phil may have seen his shadow, but if you’re lucky enough to be like those of us in Texas, you’ve already put winter behind you and... Read More

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8 Ways to Tank Your Social Media Success

Posted by DMA Solutions Team on February 22, 2017 12:28 PM

Creating social media accounts for your brand is easy enough, but once you have the social accounts, where do you go next and how do you obtain... Read More

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Brands With Above and Beyond Customer Service

Posted by DMA Solutions Team on February 21, 2017 12:39 PM

We’ve all likely fallen victim to mediocre or just plain bad customer service. From hours spent on hold to a lack of response altogether from a... Read More

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Best Practices for Keeping your Sweepstakes and Contests Legal and Compliant

Posted by DMA Solutions Team on February 17, 2017 11:48 AM

Guest Blog Post by Donna DeClemente, Director of Social & Digital Media, American Sweepstakes & Promotion Company www.american-sweeps.com Sweepstakes... Read More

Earn $55M Worth of Marketing Results for Much (Much) Less

Posted by DMA Solutions Team on February 15, 2017 11:46 AM

After Mother Nature dealt growers and brands like Wonderful® Pistachios years of less-than-ideal growing conditions, in 2016 she finally lightened up... Read More

5 Reasons We’re in Love with Inbound Marketing

Posted by Mackenzie Wortham on February 14, 2017 12:11 PM

It’s Valentine’s Day and we want to gush about a major crush we’ve got on Inbound Marketing. If you aren’t familiar with everything inbound marketing... Read More

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The Anatomy of a Great Instagram Photo

Posted by DMA Solutions Team on February 10, 2017 12:28 PM

With Valentine’s Day just around the corner, we’re seeing “heart shapes” everywhere we turn. Specifically, our team of social media experts is... Read More

How Marketing Can Add Value to Your Buyer Relationships – Part II

Posted by Marci Allen on February 8, 2017 12:24 PM

In part I on this series topic, we introduced the value in having consumer data-based conversations with your retail buyers, now we want to give you... Read More

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Brand Activism, Smart Social Media Strategy & Live Moments “Win” Advertising’s Biggest Night of the Year

Posted by DMA Solutions Team on February 6, 2017 3:51 PM

If the commercial breaks from last year’s big game were all about celebrity endorsements, then this year’s ads were all about “the message.”  The... Read More

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Tour de Fresh 2017: Sponsorships & More!

Posted by DMA Solutions Team on February 3, 2017 11:44 AM

It’s time to get back in the saddle and start training for the 4th annual Tour de Fresh! From a dream ride route on the beautiful California coast to... Read More

How Marketing Can Add Value to Your Buyer Relationships - Part 1

Posted by Marci Allen on February 1, 2017 10:37 AM

Many of you have been in the proverbial hot seat sitting across a retailer’s desk discussing category and brand performance, crop projections,... Read More

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Use Targeting to Get the Most Out of Google Ad Campaigns

Posted by DMA Solutions Team on January 31, 2017 5:11 PM

Do you know what people search for online that relates to your brand? They could search for products that you grow or sell, or perhaps they’re... Read More

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5 Content Creation Tips for Your B2B Blog

Posted by DMA Solutions Team on January 27, 2017 1:27 PM

By 2020, your customers will manage 85% of their relationships without ACTUALLY talking to a human. This means that your assets, including your... Read More

Thoughtful 2016 Marketing Campaigns & Brands to Learn From

Posted by DMA Solutions Team on January 25, 2017 11:05 AM

We love blurring the lines between art, entertainment, and marketing, so when we catch wind of a brand that manages to do just that, we sit up and... Read More

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Stand-Out Fresh Produce & Retailer Marketing Campaigns from 2016

Posted by DMA Solutions Team on January 24, 2017 11:50 AM

A lot happened in 2016. From the Summer #OlympicsFails to one crazy presidential election, many people have welcomed 2017 with open arms. Yet despite... Read More

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Social Media Platform Changes to Be Aware of in 2017

Posted by DMA Solutions Team on January 20, 2017 3:59 PM

The only thing you can consistently count on when it comes to marketing and social media is that the tools (and rules!) are going to change. Don’t... Read More

An Open Letter to Michelle Obama: Let’s (Still) Move!

Posted by DMA Solutions Team on January 18, 2017 11:26 AM

Dear Mrs. Obama, In the words of the iconic 90’s boy band, Boyz II Men, “It’s so hard to say goodbye…”  But that’s not the main reason for my letter... Read More

5 Ways to Strategically Maximize Your PR Team

Posted by DMA Solutions Team on January 17, 2017 12:02 PM

To someone unfamiliar with public relations, there may be many questions surrounding why their marketing plan needs it. Within the fresh produce... Read More

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Our Top 5 Food & Marketing Apps to Watch in 2017

Posted by DMA Solutions Team on January 13, 2017 12:57 PM

As we identified in our previous post about the hottest trends for 2017, more personalized, convenient and philanthropic approaches to marketing are... Read More

5 Compelling Reasons to Hire a Marketing Agency in 2017

Posted by Dan'l Mackey Almy on January 11, 2017 10:50 AM

If there’s one common challenge that marketers in the fresh produce industry share. It’s finding the “time to do it all.” We know this because over... Read More

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The Biggest #PRFails of 2016

Posted by DMA Solutions Team on January 10, 2017 2:55 PM

We’ve spent the past several years studying and grappling with how Public Relations can bring success to fresh produce marketers. One thing we know... Read More

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Best Marketing Blogs to Follow in 2017

Posted by DMA Solutions Team on January 6, 2017 6:19 PM

There are so many resources available to marketers to jumpstart your 2017 marketing journey that it can be a little overwhelming. Fear not – we have... Read More

The Most Important Question to Ask in 2017

Posted by Megan Zweig on January 4, 2017 9:00 AM

Oftentimes in business knowing what we do and how we do it isn’t always enough to produce the results that the business is ultimately seeking to... Read More

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Our Favorite Quotes from Gary Vaynerchuk and Seth Godin [INFOGRAPHIC]

Posted by DMA Solutions Team on January 3, 2017 12:24 PM

It would be an understatement to say we have a “crush” on two marketing geniuses: Gary Vaynerchuk and Seth Godin. Both Gary and Seth are notable... Read More

8 Ways to Market Ahead of Your Competition

Posted by Mackenzie Wortham on December 28, 2016 9:20 AM

For many marketers, the idea of being ahead of your competition is a desirable position to be in. However, It’s no simple task considering how... Read More

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3 Stats That Will Convince You to Invest in Visual Content in 2017 [INFOGRAPHIC]

Posted by Marci Allen on December 27, 2016 11:43 AM

There is no shortage of arguments for why marketers should think long and hard about foregoing a content development budget in 2017.  In fact, there... Read More

5 Marketing Lessons We Learned in 2016

Posted by DMA Solutions Team on December 21, 2016 10:45 AM

2016 was a particularly crazy year, or so it seemed. Advances in technology and our 24/7 instantly gratifying news cycle have not only changed the... Read More

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When it Comes to Marketing, Innovate or Die

Posted by DMA Solutions Team on December 20, 2016 11:53 AM

In the past, corporations and established businesses had strongholds on their respective industries, dominating as the most widely-recognized... Read More

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How to Win at Event Marketing in 2017

Posted by DMA Solutions Team on December 16, 2016 11:41 AM

If you’d like to create experiences with your brand that “bring it to life,” you may want to consider hosting an event in 2017. But before you dive... Read More

The 2017 Consumer Trends and Technology Advances that Should Change Your Marketing

Posted by Mackenzie Wortham on December 14, 2016 9:00 AM

One of the most exciting aspects of our jobs as marketers is that the best practices and the opportunities available to us are continually changing.... Read More

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New York Produce Show 2016: What Blew Us Away (#WBUA)

Posted by Mackenzie Wortham on December 13, 2016 11:25 AM

There’s nothing quite like The Big Apple during the holidays, and when you combine that with fresh produce industry folks coming together to promote... Read More

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2017 Food Trends You Need to Know

Posted by DMA Solutions Team on December 9, 2016 9:52 AM

We’re back again to discuss some of the biggest food trends coming up in 2017, and this year we’ve got some of our favorite influencers in the... Read More

Managing Social Media When You Don’t Have Enough Time

Posted by DMA Solutions Team on December 7, 2016 9:30 AM

Earlier this month, DMA released our 2017 Social Media Calendar and along with the download, we asked marketers about their biggest social media... Read More

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How to Create Emotional Connections with Your Audience

Posted by DMA Solutions Team on December 6, 2016 9:30 AM

There’s more to a person than what they do. Sometimes a person’s career is a large part of who they are, but I’ve found that it takes some digging to... Read More

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Make Note of These Learnings from The State of Social Media in 2016

Posted by DMA Solutions Team on December 2, 2016 11:08 AM

Social media marketing is constantly evolving, and it has become a pillar for business growth. In 2016 there are over 2.2 billion active users and... Read More

Packaged Food Wants Real Estate in the Produce Aisle: What Are You Going to Do About it?

Posted by Mackenzie Wortham on November 30, 2016 11:06 AM

It’s not news that CPG products and other non-produce packaged foods are eager to gain supermarket retail space next to fresh lettuce and apples. In... Read More

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The Produce Department Through the Shoppers’ Eyes [INFOGRAPHIC]

Posted by Mackenzie Wortham on November 29, 2016 3:45 PM

During the 2016 PMA Fresh Summit Expo, Yerecic Label partnered with FMI and 210 Analytics to deliver a powerful educational session featuring their... Read More

What Are Your Marketing Priorities in 2017?

Posted by DMA Solutions Team on November 22, 2016 10:05 AM

The clock is ticking.  I can’t even believe that I’m about to type these words…  There are less than six weeks remaining in 2016, which means that... Read More

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3 Big Takeaways from the 2016 Inbound Conference

Posted by Marci Allen on November 21, 2016 5:45 PM

Four of our team members just returned from a fantastic experience at HubSpot’s annual Inbound Conference where 19,000 marketers from 92 countries... Read More

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2017 Marketing Game-changers: 5 Projects Starting Under $5,000

Posted by DMA Solutions Team on November 18, 2016 11:54 AM

We know that budgeting for the New Year puts many marketers in the fetal position. We get it! But hear us out: consider working with an agency on... Read More

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The 2017 Produce Marketer’s Calendar: Important Dates All in One Place

Posted by DMA Solutions Team on November 16, 2016 10:05 AM

As a fresh produce marketer, one of the most fun yet challenging aspects of our role is the ever-changing trends and tastes that speak to our... Read More

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Creating a Brand Experience with Pinterest

Posted by DMA Solutions Team on November 15, 2016 1:54 PM

Photos are such a powerful form of communication. A good photo can express mood, tone, and atmosphere that can align with your brand and even move it... Read More

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How to Use LinkedIn to Connect to Your Customers in 2017

Posted by Mackenzie Wortham on November 11, 2016 12:11 PM

The world’s largest professional network, more commonly known as LinkedIn, is a go-to for human resource professionals when it comes to recruiting... Read More

PMA’s 2016 State of the Industry: How Marketers Can Take Action

Posted by Dan'l Mackey Almy on November 9, 2016 1:55 PM

Each year I attend Fresh Summit, I become increasingly excited for the State of the Industry (SOI) presentation.  This year Cathy Burns and Bryan... Read More

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Marketers: Don’t Forget to VOTE! [Infographic]

Posted by Mackenzie Wortham on November 8, 2016 11:06 AM

Today is Election Day, and while we certainly hope that each of you have been to the polls to cast your vote for our nation’s next leader, we’d like... Read More

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Stats that Prove the Importance of Video in 2017

Posted by DMA Solutions Team on November 4, 2016 9:42 AM

Video will account for 80% of global internet traffic by 2019. This is a pretty solid indicator that marketers should include video as a part of... Read More

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The 2017 Social Media Calendar is Here!

Posted by DMA Solutions Team on November 2, 2016 1:15 PM

As a social media specialist at DMA, taking advantage of all of the dates and holidays out there (fresh produce specific and everything in between)... Read More

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Another Success for Tour de Fresh (and Salad Bars!)

Posted by DMA Solutions Team on November 1, 2016 11:08 AM

The Tour de Fresh, presented by The California Giant Foundation, recently held their very first regional event in Fort Worth, Texas, and it was... Read More

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How Much Should I Spend on Social Media Ads in 2017?

Posted by DMA Solutions Team on October 28, 2016 1:13 PM

If you're playing in the big playground of social media, it’s time to realize that this game is a pay to play one. These days, no matter the platform... Read More

2017 Facebook Marketing Predictions

Posted by DMA Solutions Team on October 26, 2016 9:00 AM

The only constant when it comes to Facebook is to expect change. While no one knows exactly what changes will occur in 2017 (except maybe Mark... Read More

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Twitter Predictions for 2017

Posted by DMA Solutions Team on October 25, 2016 1:44 PM

The buzz surrounding 2017 social media experts is that Twitter is a potential target for acquisition. These rumors stem from the projection that... Read More

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Instagram & Pinterest Predictions for 2017

Posted by DMA Solutions Team on October 21, 2016 11:49 AM

It’s unavoidable: algorithms and updates can happen overnight. And while we can always wish for a fortune teller to give us a heads up before things... Read More

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Fresh Summit 2016: What Blew Us Away (#WBUA)

Posted by Mackenzie Wortham on October 19, 2016 2:18 PM

As we walked across the vast tradeshow floor in Orlando this past weekend, one thing was clear: fresh produce brands are stepping up their marketing... Read More

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QUIZ: How Well Do You Know the DMA Solutions Team?

Posted by DMA Solutions Team on October 18, 2016 11:25 AM

It’s no secret that the talent at DMA Solutions has doubled in the last few years in order to support the need for more specialized marketing in... Read More

5 Ways to Turn Leads into Sales After Fresh Summit

Posted by DMA Solutions Team on October 12, 2016 12:57 PM

As marketers, your #1 goal is to help your sales team tee up, nurture and close sales. Yet much of your success hinges on your team’s effort after... Read More

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How to Use Social Media During Fresh Summit

Posted by DMA Solutions Team on October 11, 2016 12:20 PM

The time has come to assemble your social media plans in order to maximize your impact past the tradeshow floor in Orlando this weekend. Over the... Read More

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Can’t Miss Sessions for Marketers at PMA Fresh Summit

Posted by DMA Solutions Team on October 7, 2016 1:39 PM

Some of you may be so busy planning out your Fresh Summit booth that you have not been able to fully digest the schedule of events and figure out... Read More

5 Compelling Reasons to Hire a Marketing Agency in 2017

Posted by Dan'l Mackey Almy on October 5, 2016 11:45 AM

If you’re anything like our team at DMA Solutions, you like to think about the big picture as you start on your annual planning.  Identifying our... Read More

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A Brand Lexicon:  What it is and Why You Need it

Posted by Megan Zweig on October 4, 2016 11:59 AM

You may not have heard of a brand lexicon before, but once we tell you a little more about it – you’re going to want one! A brand lexicon is... Read More

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5 Blog Posts Produce Marketers Should Read Before Fresh Summit

Posted by Mackenzie Wortham on September 30, 2016 1:43 PM

Before you start working on your PMA Fresh Summit packing list, take a few minutes to get inspired and in the right state of mind to tackle that vast... Read More

5 Tips for Attendees to Get the Most Out of Fresh Summit

Posted by Mackenzie Wortham on September 28, 2016 9:52 AM

Tradeshow veterans and first-time attendees alike should plan for success prior to attending a tradeshow.  With a record number of exhibiting... Read More

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Fresh Summit PR Resources You Should Use

Posted by DMA Solutions Team on September 27, 2016 11:55 AM

As PMA Fresh Summit approaches, our focus tends to be consumed by booth design, marketing and sales collateral, branding updates, new product... Read More

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5 Ways to Make Fresh Summit Planning Easier Right Now

Posted by DMA Solutions Team on September 23, 2016 12:23 PM

Produce, floral, talent and tech ALL in one place at the same time. It’s that time of year again! Fresh Summit is right around the corner, and... Read More

6 Measures of Success for 2016 PMA Fresh Summit Exhibitors

Posted by Marci Allen on September 21, 2016 11:00 AM

Have you ever been asked to report back on how your company performed at a tradeshow and been at a loss as to how to deliver some measurable insights... Read More

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Is Your Web Copy Consumer-Friendly?

Posted by DMA Solutions Team on September 20, 2016 9:00 AM

Digital and social media present opportunities for fresh produce brands to directly connect and engage with shoppers/end-consumers.  That direct... Read More

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How to Maximize Your Booth’s Visibility at Fresh Summit

Posted by Mackenzie Wortham on September 16, 2016 10:00 AM

With more people anticipated to attend this year’s Fresh Summit Convention + Expo in Orlando than ever before, it is imperative that you utilize... Read More

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How to Motivate Bloggers

Posted by DMA Solutions Team on September 14, 2016 9:00 AM

We’ve discussed the value of bloggers and why working with one can foster meaningful connections for your brand while providing an opportunity to tap... Read More

Marketing FAQ: How Can We Use PokemonGO?

Posted by DMA Solutions Team on September 13, 2016 10:00 AM

PokémonGO is a phenomenon, no doubt about it. With a daily active user rate that’s passed up Tinder and almost Twitter at its peak point, the... Read More

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Fresh Summit Sponsorships You Can Still Take Advantage of

Posted by DMA Solutions Team on September 9, 2016 12:44 PM

If you’re wondering what sponsorships are still up for grabs at the upcoming 2016 Fresh Summit Convention, you’ve come to the right place – and... Read More

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5 First-time Tradeshow Exhibitor Mistakes to Avoid

Posted by Marci Allen on September 7, 2016 10:28 AM

Are you a first-time tradeshow exhibitor at PMA Fresh Summit in October? As you’re wrapping up your plans over the next few weeks, we’ve identified a... Read More

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The Holy Grail of Professional Development for Fresh Produce Marketers

Posted by Marci Allen on September 6, 2016 11:53 AM

This year’s Inbound 2016 conference is just around the corner and I, along with several other members of the DMA team, are looking forward to... Read More

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Why Flexibility is a Social Media Marketer’s Best Friend

Posted by DMA Solutions Team on September 2, 2016 11:20 AM

Since social media is an ever-changing field, it is almost impossible to predict what might unfold on your social sites. Today’s social media... Read More

Four Can’t Miss Opportunities During The Washington Conference

Posted by DMA Solutions Team on August 31, 2016 12:09 PM

Ahhhhh, Washington DC in the fall of a presidential election year – there’s nothing quite like it!  For political junkies like me, the city’s... Read More

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4 Ways to Humanize Your Brand

Posted by DMA Solutions Team on August 30, 2016 11:56 AM

Think about the people in your life who you trust the most. You have a deep, personal connection with them. You confide in them when you’re facing a... Read More

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Get the Most Out of Branded Swag at Tradeshows

Posted by DMA Solutions Team on August 26, 2016 3:56 PM

How many times have you collected a mountain of “stuff we all get” or swag at an event only to toss most of it in the trash before you head to the... Read More

Critical Questions to Ask Before Fresh Summit

Posted by Megan Zweig on August 24, 2016 11:50 AM

Most of the time when I ask fresh produce marketing professionals about their plans for Fresh Summit, we discuss the booth, what it will look like... Read More

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Lessons from a Recent Graduate Working in Social Media

Posted by DMA Solutions Team on August 23, 2016 1:09 PM

When I was in school, professors often preached that by “the merit of my birth year,” I was destined for social media marketing. As a Millennial, I... Read More

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Marketing Gold Discovered Amidst 2016 #OlympicsFails

Posted by DMA Solutions Team on August 19, 2016 10:22 AM

It seems like very little is going right when it comes to the 2016 Summer Olympics Games happening right now. Just look at any news source and you... Read More

Choosing the Right Bloggers for Your Brand

Posted by DMA Solutions Team on August 17, 2016 12:16 PM

For brands wanting to forge an ongoing relationship with an influencer, the biggest hurdle is where to start and who to work with. Bloggers have... Read More

Marketing 101: 5 Types of Marketing Appeals

Posted by DMA Solutions Team on August 16, 2016 11:06 AM

Sometimes it’s great to take a moment to refresh on marketing principles and basics! For anyone who studied marketing in college, you will remember... Read More

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A First Look at Instagram Analytics

Posted by DMA Solutions Team on August 12, 2016 10:38 AM

They’re here, they’re here! Instagram analytics have officially arrived for one of our favorite social media platforms. Although we’ve previously had... Read More

Escape Brand Stagnation: 3 Keys to Stand Out on Social Media

Posted by DMA Solutions Team on August 10, 2016 11:50 AM

We love our comfort zones. Very few people truly enjoy stepping out into the “unknown” and taking risks. If you’re the type of person that is afraid... Read More

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5 Things to Consider about Your Brand’s Voice

Posted by DMA Solutions Team on August 9, 2016 2:18 PM

As marketers, we sometimes focus so much on numbers that we forget about heart. While there are plenty of technical things we can do to turn the dial... Read More

Tour de Fresh Approaches Half a Million Dollars Raised for Salad Bars [PHOTOS]

Posted by DMA Solutions Team on August 5, 2016 1:22 PM

Thanks to a record-setting 2016 Signature Event last week in northern California, the Tour de Fresh in its third year has raised almost half a... Read More

PMA Foodservice 2016: What Blew Us Away

Posted by Mackenzie Wortham on August 3, 2016 12:06 PM

While the annual PMA Foodservice conference in Monterey, CA gets us excited each year for new trends and ideas for consuming and using fresh produce... Read More

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How to Leverage Social Media Analytics

Posted by DMA Solutions Team on August 2, 2016 12:13 PM

With the vast amount of social media platforms being used today, there are many useful ways to tap into the potential of analytical tools. Data from... Read More

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How Do We Stay Creative?

Posted by DMA Solutions Team on July 29, 2016 9:00 AM

Creativity is the lifeblood to our business; blogs, brand designs, social media, photography, promotions, copywriting…they all require us to grind... Read More

Marketing with the Scientific Method

Posted by DMA Solutions Team on July 27, 2016 12:09 PM

My sister, Emily, is an amazing teacher and self-described nerd.  Most of the time, when it comes to chemistry or plate tectonics, I don’t know what... Read More

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Holiday Food Trends to Consider NOW

Posted by DMA Solutions Team on July 26, 2016 1:13 PM

While most of us are soaking up the summer sunshine and enjoying the occasional cocktail by the pool, national media across the country are setting... Read More

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A Recent Graduate’s Reality of Working in Public Relations

Posted by DMA Solutions Team on July 22, 2016 11:39 AM

Before graduating college, I had an expectation that my first job in public relations would involve writing and connecting with people, but I had no... Read More

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Don’t Limit Your Marketing Spend in These Two Areas

Posted by Mackenzie Wortham on July 20, 2016 1:17 PM

As budget-conscious marketers, we understand just as much as any produce marketer the need to feel assured that your marketing efforts and investment... Read More

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Commonly Overlooked Website Details

Posted by Marci Allen on July 19, 2016 12:45 PM

So you’re launching a new website – exciting times!  You may have a new design, more relevant brand positioning and sometimes even a whole new brand... Read More

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3 Tips for the Perfect Website Project

Posted by DMA Solutions Team on July 15, 2016 12:59 PM

We all know things can go wrong when creating a new website. In fact, we’ve heard many of you say you have PTSD from your last website undertaking –... Read More

What to Expect at PMA Foodservice 2016

Posted by Mackenzie Wortham on July 13, 2016 11:06 AM

In just over 2 weeks, our industry will come together as it does every year in breezy, coastal Monterey Bay. We’re even more excited this time around... Read More

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Why We Love Working with Gen X

Posted by DMA Solutions Team on July 12, 2016 12:51 PM

Our dearest Brock Nemecek wrote an article a few weeks ago about the benefits of working with Millennials, and we could only respond in a mutual love... Read More

What’s Next for Snapchat: Ads are Here!

Posted by DMA Solutions Team on July 8, 2016 11:54 AM

Snapchat ads are here! Snapchat just announced a huge expansion of their advertising options that includes ad buying options via a carefully selected... Read More

When Tragedy Strikes, How Should Companies Respond on Social Media?

Posted by DMA Solutions Team on July 6, 2016 11:42 AM

Here at DMA we all had a wonderful Fourth of July weekend soaking up the sun, spending time with friends and family, and of course, celebrating this... Read More

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There’s Still Time to Support the 2016 Tour de Fresh!

Posted by DMA Solutions Team on July 5, 2016 12:35 PM

It’s that time again… and this year’s event is turning out to be bigger and better than ever! The 2016 Tour de Fresh ride in California is less than... Read More

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How to Generate Blog Content Ideas

Posted by DMA Solutions Team on July 1, 2016 12:34 PM

Creating a steady flow of helpful, fun and creative content for your company’s blog is exciting and challenging at the same time. It is great to own... Read More

7 Things That Hold Up New Website Projects

Posted by DMA Solutions Team on June 29, 2016 11:05 AM

Creating a new website is a very exciting and slightly terrifying adventure. You might not know what to expect or how to accomplish everything, and... Read More

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United Fresh 2016: What Blew Us Away

Posted by DMA Solutions Team on June 27, 2016 1:15 PM

One thing was clear during this year’s 2016 United Fresh Produce Show: marketing matters and has become a priority for fresh produce brands who want... Read More

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5 Things to Ask For When You Hire a Photographer

Posted by DMA Solutions Team on June 24, 2016 3:43 PM

Photography is one of the most important assets your brand can have when it comes to digital marketing. I’d go as far as saying it’s the FIRST thing... Read More

How to Pitch Journalists Using Social Media

Posted by DMA Solutions Team on June 22, 2016 9:00 AM

As social media becomes more and more prominent as a tool for journalists to find sources of information, inspiration, and breaking news, PR pros are... Read More

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7 Ways to Get Consumer PR Without a Big Budget

Posted by DMA Solutions Team on June 21, 2016 9:00 AM

In the past, consumer public relations successes were often directly tied to big budgets and big agencies. And while both of these are still... Read More

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8 Ways to Make the Most of Your Time in Chicago

Posted by Mackenzie Wortham on June 17, 2016 1:30 PM

With just a few days away from the annual United Fresh Expo, you’ve likely already wrapped up all of your major tradeshow related to-dos. BUT have... Read More

Marketing Lessons We Can Learn from @RealDonaldTrump

Posted by DMA Solutions Team on June 15, 2016 9:55 AM

At DMA, we’re a pretty heterogeneous group, with a wide variety of interests, views, and opinions.  In spite of a myriad of beliefs throughout the... Read More

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Social Media Before, During and After a Tradeshow

Posted by DMA Solutions Team on June 14, 2016 2:13 PM

United Fresh is next week – do you have a plan for your social media efforts before, during and after the show? Here are some ways you can... Read More

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3 Tips for Marketing to Men

Posted by DMA Solutions Team on June 10, 2016 11:02 AM

As both a “dude” and a fresh produce marketer, I certainly have opinions about the messages that are often not-so-subtly delivered by brands that... Read More

Before You Ask About Social Media ROI, Consider This

Posted by DMA Solutions Team on June 8, 2016 11:11 AM

At some point on your social media journey, you’ve probably asked: “What am I getting in return from the investment I’m putting in to social media?”... Read More

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3 Social Media Changes You Need to Know About

Posted by DMA Solutions Team on June 7, 2016 12:00 PM

Fast-paced and ever-changing, once again there are several big changes in the realm of social media that will affect marketers in the months to come.... Read More

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