Posted by DMA Solutions Team on October 16, 2019 11:13 AM
It’s game time, people of produce! On the eve of Fresh Summit, we’re here to present you with some of the laughable moments with which we’re all too... Read More
Posted by Dan'l Mackey Almy on October 15, 2019 5:40 PM
Photo courtesy of consultancy firm sparks & honey This year marks my 25th Fresh Summit, and as many of you can attest, many things in the industry... Read More
Posted by Jessie Donlon on October 11, 2019 6:30 PM
The biggest show of the year is right around the corner, and Fresh Summit always means a wealth of incredible opportunities for your brand. Beyond... Read More
Posted by Jessica Schneider on October 9, 2019 8:00 AM
If you thought consumer marketing in fresh produce was a challenge, try getting everyone in the industry on the same page with public relations. As... Read More
Posted by Jessica Schneider on October 8, 2019 8:00 PM
As we gear up for one of the biggest tradeshows of the season, we are prompted to think about ways we can help elevate brands and products beyond the... Read More
Posted by Jordan Glover on October 4, 2019 6:13 PM
The weather is starting to cool off, the leaves are starting to change colors, and you know what that means: tradeshow season is upon us (I’m looking... Read More
Posted by Megan Zweig on October 2, 2019 8:30 AM
Now that the fresh produce industry is in the home stretch of planning for the big show, we wanted to elevate what’s in store for exhibitors and... Read More
Posted by Marci Allen on October 1, 2019 7:00 PM
We’ve all been there - squeezed for time and short on solutions, but dreading the painful process of resolution if an uncomfortable sales interaction... Read More
Posted by Stevi Perkins on September 27, 2019 6:15 PM
For many fresh produce marketers, when asked what we do for a living it can be difficult to explain our job to people outside the industry.... Read More
Posted by Leslie Loris on September 25, 2019 9:04 AM
With Fresh Summit 2019 just around the corner, it can be easy to feel overwhelmed by the many moving parts and details that must be addressed leading... Read More
Posted by Lexi Cassidy on September 24, 2019 6:00 PM
As people who are tasked with creative thinking and expression, we know that creativity can often feel uncontrollable, like you’re either in the... Read More
Posted by DMA Solutions Team on September 20, 2019 4:29 PM
It’s nearly indisputable: video content is changing the game on social media, whether in standard posts, Instagram Stories, or Facebook Live.... Read More
Posted by DMA Solutions Team on September 18, 2019 7:34 AM
Southern Innovations Expo has become one of our favorite events of the year and is best described as “where good meets gracious,” to borrow from the... Read More
Posted by Jordan Glover on September 17, 2019 5:00 AM
If you’ve been around DMA Solutions long enough, you’ll start to hear the word “sexy” being tossed around—at least pertaining to the store perimeter,... Read More
Posted by Mariah Demery on September 14, 2019 4:00 PM
We are always on the lookout for inspiration, and what better place to find it than other produce brands busy killing it on the ‘Gram! Check out some... Read More
Posted by Lexi Cassidy on September 12, 2019 5:00 AM
If every time you scroll through social media or walk through the grocery store, it feels like you need an urban dictionary to keep up with all the... Read More
Posted by Mackenzie Wortham on September 10, 2019 7:00 PM
Have you ever subscribed to a company’s newsletter and as soon as the first couple of emails hit your inbox, you knew you made a terrible mistake? ... Read More
Posted by Kelly Olivieri on September 8, 2019 11:00 AM
If there’s one thing that marketers can agree on, it’s this: if no one opens your emails, then the content inside (no matter how brilliant) isn’t... Read More
Posted by Stevi Perkins on September 5, 2019 8:00 AM
The rise of the “ugly produce” movement combines the ecotarian duty of saving the planet through food choices with the convenience of grocery... Read More
Posted by Mariah Demery on September 4, 2019 6:45 PM
Previously, we wrote about the pop-up museum trend that seems to be sweeping social media feeds, saturating timelines with images of amazing art and... Read More
Posted by Jessie Donlon on August 30, 2019 3:15 PM
For social media marketers in a day and age where social media is everywhere you look—and it can be bigger and flashier than anyone ever expected—it... Read More
Posted by Leslie Loris on August 28, 2019 8:45 AM
Whether you work for a primarily consumer-facing brand or are more focused on a B2B audience, strategic communications with your trade audience... Read More
Posted by DMA Solutions Team on August 27, 2019 7:05 PM
In a perfect world, measuring public relations efforts would be as easy as 2 + 2 = 4. Unfortunately, most aspects of PR aren’t that black-or-white.... Read More
Posted by Kelly Olivieri on August 25, 2019 5:05 PM
One of the questions that marketers are constantly asked (other than “How much?”) is “Why are all of these analytics so important? I care most about... Read More
Posted by Jordan Glover on August 21, 2019 5:00 AM
For me, the song, “It’s the most wonderful time of the year,” applies to both Christmas and football season—and I know I’m not alone in that... Read More
Posted by Hannah Daniels on August 20, 2019 5:27 PM
Customer service is a term many companies love to elevate when describing their business…but do they really embody true service? We all know that you... Read More
Posted by Lauren Miller on August 17, 2019 12:58 PM
Long gone are the days of waiting for the paper to arrive in order to see what happened in the past 24 hours. We now have access to of-the-minute... Read More
Posted by Stevi Perkins on August 14, 2019 5:00 AM
"Marketing is the ongoing process of engagement whereby strangers are nurtured into advocates." –Trey Pennington” The sales model has dramatically... Read More
Posted by Lexi Cassidy on August 13, 2019 6:00 PM
And We’re Live in 3…2…1… While live videos aren’t “hot off the presses” and have been available across social media platforms—including Facebook,... Read More
Posted by Mackey Almy on August 10, 2019 1:21 PM
Written by DMA summer intern Mackey Almy, who just completed her first year of study at NYU’s Tisch School of the Arts. This summer, I completed my... Read More
Posted by Mackenzie Wortham on August 7, 2019 5:00 AM
If you’ve been on Facebook (or any other social media network) lately, you’ve probably seen more and more video content as you scroll through your... Read More
Posted by Jessica Schneider on August 6, 2019 4:51 PM
As marketing continues to grow and change, so does the world around it, which means that marketers’ tactics must continue evolving to keep up with... Read More
Posted by Mariah Demery on August 3, 2019 12:00 PM
At DMA, photography plays a considerable role when it comes to capturing our clients’ products. Whether it be a packaging shot, beauty shot, or... Read More
Posted by DMA Solutions Team on July 31, 2019 8:53 AM
“Teaching people where food comes from absolutely matters… without eyeballs, you can’t teach people anything.” -Ted Allen, Emmy and two-time James... Read More
Posted by DMA Solutions Team on July 30, 2019 5:31 PM
It’s one thing to understand your brand’s approach to social media and public relations as they stand on their own, but it is a whole different story... Read More
Posted by Lexi Cassidy on July 27, 2019 12:00 PM
First off, let’s acknowledge the elephant in the room: changes in social media personnel are going to happen. Whether an internal team member leaves... Read More
Posted by Megan Zweig on July 24, 2019 5:00 AM
Summer Planning Tips for Fresh Produce Marketers Lighting up the BBQ pit and hitting the great outdoors for some R&R and fun with the family is what... Read More
Posted by Kelly Olivieri on July 23, 2019 11:18 AM
Sometimes, people who haven’t been exposed to a large range of produce items—particularly some higher-end specialty varietals--can feel like they’re... Read More
Posted by DMA Solutions Team on July 22, 2019 12:51 PM
In just one short week, produce industry professionals and foodservice buyers from across the country will be converging on Monterey, California, to... Read More
Posted by Leslie Loris on July 17, 2019 5:00 AM
The digital age has produced an abundance of options when it comes to marketing. From social media to blogs, to methods for reaching your target... Read More
Posted by Jessica Schneider on July 16, 2019 4:46 PM
Just as the overall marketing landscape is ever-changing, public relations tactics and practices are too. The shift away from traditional public... Read More
Posted by Mariana Bulgarelli on July 12, 2019 6:00 PM
In any and all professions, creativity is used in a variety of ways, from innovative problem-solving to creating artistic works. Creativity is often... Read More
Posted by DMA Solutions Team on July 10, 2019 5:00 AM
As a fresh produce marketer in a commodity-centric industry, you know the challenge of building brand awareness and encouraging loyalty. At DMA, we... Read More
Posted by Leslie Loris on July 9, 2019 6:14 PM
If you follow DMA and are a reader of The Core, you are already very aware of our admiration for Seth Godin, so it will come as no surprise that we... Read More
Posted by DMA Solutions Team on July 5, 2019 5:00 PM
At DMA Solutions, we help fresh produce brands deliver their uniquely inspiring messages through a variety of touchpoints. One of the most powerful... Read More
Posted by Sarah Clinton on July 3, 2019 5:00 AM
It’s hard to deny the influence—or business applications—of Instagram. With 1 BILLION users (or 1/8 of the world’s population) and 100+ million... Read More
Posted by Jessica Schneider on July 2, 2019 6:10 PM
Look no further for an excuse to celebrate the most wonderful time of year—in the dead of summer! It may be hard to believe, but the holidays are... Read More
Posted by Mariah Demery on June 28, 2019 6:08 PM
We are often tasked with finding new and innovative ways of connecting fresh produce brands. Capitalizing on trends that appeal to consumers is an... Read More
Posted by Mackenzie Wortham on June 26, 2019 5:00 AM
In just a few short weeks, produce industry professionals and foodservice buyers from across the country will once again gather in scenic Monterey,... Read More
Posted by Kelly Olivieri on June 25, 2019 5:20 PM
Knives out, chefs! Like many millennials, I’ve grown up with cooking shows being a regular occurrence on my TV screen. My personal favorite is... Read More
Posted by Lexi Cassidy on June 21, 2019 5:46 PM
Summer is officially here, which means lots of food and drink are about to be imbibed. To follow up on FoodTrends 2019, we did a quick dive into the... Read More
Posted by DMA Solutions Team on June 19, 2019 5:00 AM
“Change is here.” That’s the message the United Fresh Produce Association proclaimed to the industry ahead of the 2019 United Fresh Produce Expo,... Read More
Posted by DMA Solutions Team on June 18, 2019 6:44 PM
Last year, we attended the Organic Produce Summit for the first time and were blown away by every aspect of the show—from the number of attendees and... Read More
Posted by Jessie Donlon on June 17, 2019 12:00 PM
If you’ve read any of our other posts about social media, you’ve probably realized that managing social accounts is not exactly the walk in the park... Read More
Posted by Stevi Perkins on June 12, 2019 5:00 AM
*For the sake of this article, the terms "dietician" and "nutritionist" will be used interchangeably to refer to licensed or accredited individuals... Read More
Posted by Mariah Demery on June 11, 2019 6:03 PM
It’s that time of year again: the summer tradeshow season is upon us, and you have to have your ducks in a row to make a lasting impression. All the... Read More
Posted by DMA Solutions Team on June 7, 2019 6:06 PM
Authored by DMA Solutions team members Jessica Schneider and Marissa Baurys We recently had the pleasure of attending a media event at the Meredith... Read More
Posted by Jordan Glover on June 5, 2019 5:00 AM
It’s no surprise that many business operations tend to slow down during the summer months (except for many of us in fresh produce!). And hey, it’s... Read More
Posted by Kelly Olivieri on June 4, 2019 7:02 PM
In case you haven’t already run into us at the movie theater, fan-girling and singing along to every song...here’s your notice that a live remake of... Read More
Posted by Marci Allen on June 4, 2019 12:53 PM
If you are a regular reader, you have come to understand the value that we place on analysis— especially analysis of the marketing activities we... Read More
Posted by Megan Zweig on May 29, 2019 5:00 AM
In my current role at DMA Solutions, which includes working in an operational capacity, hiring folks is one of the many things I love to do when the... Read More
Posted by DMA Solutions Team on May 28, 2019 5:36 PM
It’s easy to take for granted how special our industry is and the incredible impact we have the opportunity to make each day, and nothing serves as a... Read More
Posted by Kelly Olivieri on May 27, 2019 12:00 PM
If you work in sales, marketing or customer service, you know that one of your most important jobs concerns building and maintaining a one-on-one... Read More
Posted by Sarah Clinton on May 22, 2019 5:00 AM
How common is it to hear someone make the preemptive disclaimer, “Just FYI, I’m not good at math,” before completing such tasks as calculating a tip... Read More
Posted by Sarah Clinton on May 21, 2019 12:47 PM
If you had to think about all the marketing centered around Memorial Day, what might you say characterizes most of the messaging? Especially with... Read More
Posted by Mackenzie Wortham on May 20, 2019 12:05 PM
“How can we get more people to subscribe to the blog?” It’s a question we hear often in our role as blog strategists and managers for brands in the... Read More
Posted by Megan Zweig on May 15, 2019 5:00 AM
When spring arrives, that means one thing for fresh produce marketers: the United Fresh Expo is right around the corner! Now that United is one... Read More
Posted by Mackenzie Wortham on May 14, 2019 9:55 PM
Cycling for salad bars—it may seem like an unlikely combination, but this is a duo that has brought fresh produce industry professionals together in... Read More
Posted by Lexi Cassidy on May 12, 2019 7:00 AM
Where would we all be today without the wisdom of our moms—who else would have kept us from eating mud pies (or suspiciously made half our Halloween... Read More
Posted by DMA Solutions Team on May 8, 2019 5:00 AM
We recently had the privilege of attending Cherry Bombe Jubilee, an event celebrating the women in and around the food industry, their diverse... Read More
Posted by Stevi Perkins on May 7, 2019 5:18 PM
It can sometimes be a game of chance when it comes to what content will catch on, be shared, or fall flat and get buried in the endless other buzz... Read More
Posted by Mariah Demery on May 6, 2019 6:00 PM
Over the last decade especially, it seems America has thoroughly fallen in love with healthier lifestyles and ways to eat (thanks in part, no doubt,... Read More
Posted by DMA Solutions Team on May 1, 2019 5:00 AM
In part because DMA is a Dallas-based company, Viva Fresh is high on our “must-attend” expo list each year...but certainly not only because it’s... Read More
Posted by Leslie Loris on April 30, 2019 11:22 PM
They say the early bird gets the worm, and that applies to fresh produce marketers just as much as anybody else! Fresh Summit may be more than a few... Read More
Posted by Lexi Cassidy on April 26, 2019 5:56 PM
Have you ever heard of the TV series Mythbusters? If not, we're about to introduce you! Put simply, it’s a show that tackles urban legends and... Read More
Posted by Dan'l Mackey Almy on April 24, 2019 4:45 AM
Whether you’ve been in the space for decades or months, your journey to and in fresh produce is most likely a pertinent part of your personal... Read More
Posted by Jessie Donlon on April 23, 2019 6:05 PM
We fresh produce professionals each have our own story about how we landed here, all of them unique and typically, quite meaningful as well. When... Read More
Posted by Kelly Olivieri on April 18, 2019 7:00 PM
Let me be honest and disclose up front that I’m a millennial, but even I can’t keep up with all of the “in” words. New slang is being created every... Read More
Posted by Marci Allen on April 17, 2019 5:00 AM
“Evolution” is a term to which we’ve all become quite accustomed in business conversations. We recognize that we need to evolve as leaders, as... Read More
Posted by DMA Solutions Team on April 16, 2019 6:00 PM
As the DMA Solutions team gears up to travel to another produce show, we can’t help but share our excitement! The Viva Fresh Expo, to be held in San... Read More
Posted by Lexi Cassidy on April 12, 2019 4:30 PM
Spring is a beautiful time in agriculture. With all the seedlings sprouting and luscious spring crops coming into their own, it’s quite a celebration... Read More
Posted by Megan Zweig on April 10, 2019 5:00 AM
Although I wasn’t the first hire at DMA Solutions (see Marci Allen), as one of the original employees to come on board, I’ve had the great pleasure... Read More
Posted by DMA Solutions Team on April 9, 2019 4:03 PM
Since first attending the CPMA convention and expo in 2017, it’s safe to say it could be the produce event we most look forward to each year. And... Read More
Posted by Mariah Demery on April 5, 2019 3:48 PM
Well, here we are: it is the fourth month of 2019, and already it seems like each social media platform has changed things up (and/or experienced... Read More
Posted by Mackenzie Wortham on April 3, 2019 5:00 AM
15 years ago, in 2004, digital marketing was still in its infancy. Many companies were just starting to explore how the internet could become a tool... Read More
Posted by Stevi Perkins on April 2, 2019 5:34 PM
“There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give... Read More
Posted by Leslie Loris on March 29, 2019 5:00 PM
Athletes do it. Bosses do it. Teachers do it—and you should too. Performance analysis helps provide insight into what is working and what isn’t; it's... Read More
Posted by Dan'l Mackey Almy on March 27, 2019 4:50 AM
For all of my 24 years in fresh produce, seemingly CPG has been upheld as a "gold standard" that fresh produce companies seek to emulate on all... Read More
Posted by Jessie Donlon on March 26, 2019 3:00 PM
Let us be the first to say it: a good blog can be any fresh produce marketer’s best friend. As a social media marketer, you are responsible for... Read More
Posted by Lexi Cassidy on March 22, 2019 10:32 AM
Ah, March. That time of year when marketers are (hopefully) seeing the results of multiple new marketing strategies they implemented for 2019.... Read More
Posted by DMA Solutions Team on March 20, 2019 5:00 AM
Deep in the heart of Texas lies the annual SXSW expo, a summit of artistic, educational, and entertainment sessions—and a healthy serving of tex-mex... Read More
Posted by Mackenzie Wortham on March 19, 2019 4:22 PM
Our societal obsession with robots isn’t a new phenomenon, as evidenced by years of Hollywood interpretations of human-robot interactions. At best,... Read More
Posted by Jessica Schneider on March 17, 2019 8:00 AM
We want to talk a little bit about public relations and the notion of luck. Some may perceive PR as just luck of the draw, but others understand the... Read More
Posted by Dan'l Mackey Almy on March 14, 2019 5:00 AM
Southeast Produce Council's Southern Exposure 2019: What Blew Us Away If you have read our popular series What Blew Us Away, which recaps what’s hot... Read More
Posted by DMA Solutions Team on March 13, 2019 2:52 PM
As many of you may have seen (if you follow along with us on social media, at least), we launched what we call #FebruaryFanFest to highlight some of... Read More
Posted by Kelly Olivieri on March 8, 2019 6:37 PM
In case you haven’t looked at your Netflix or Hulu queues lately, you may have missed the two competing and newly released documentaries on the Fyre... Read More
Posted by Dan'l Mackey Almy on March 6, 2019 5:00 AM
Fresh produce will sell without marketing. That is a reality, and there is an inherent demand for what we grow, pack, ship, and sell—try and imagine... Read More
Posted by Kelly Olivieri on March 5, 2019 5:17 PM
With influencers continuing to make their mark on the brand frontier—and with millions of them to choose from—it’s no wonder that choosing the right... Read More
Posted by DMA Solutions Team on March 1, 2019 2:07 PM
How the KonMari Lifestyle Can Influence Your Marketing Last week, I completely purged every last camisole, gaucho pant, and embezzled top I had... Read More
Posted by DMA Solutions Team on February 27, 2019 5:00 AM
Imagine you had two days to come together with other fresh produce industry marketers to focus on camaraderie, collaboration, brainstorming, and the... Read More
Posted by Sarah Clinton on February 26, 2019 4:07 PM
A thorough, informative blog is an essential element of a cohesive digital marketing strategy that works. Well-established blogs provide brands with... Read More
Posted by Jessica Schneider on February 22, 2019 12:23 PM
Tradeshow season is here, which means most of us are busy making branding updates, designing a booth to blow everyone out of the water (or should I... Read More
Posted by Lexi Cassidy on February 20, 2019 11:56 AM
The saying may go “you eat with your eyes,” but as every fresh produce marketer knows, people must be enticed to buy before they ever eat. That’s why... Read More
Posted by Leslie Loris on February 19, 2019 12:00 PM
Whether your brand has a robust database or you are still building out your lists, a strategic approach to email campaigns should be a must-have for... Read More
Posted by DMA Solutions Team on February 18, 2019 5:36 PM
Though it may seem counterintuitive, setting guidelines can actually help provide your brainstorm team with the freedom to express themselves in a... Read More
Posted by Lexi Cassidy on February 13, 2019 5:00 AM
As Charles de Gaulle once said, “You have to be fast on your feet and adaptive or else a strategy is useless.” This is especially fitting when it... Read More
Posted by DMA Solutions Team on February 12, 2019 5:34 PM
Robin Williams once sang, “You ain’t never had a friend like me.” Little did we know that 16 years later, marketers would be saying the same thing... Read More
Posted by Mackenzie Wortham on February 8, 2019 5:53 PM
It’s already February, which means if you are working on a calendar year, your 2019 marketing plan is likely already in motion. Even with a plan in... Read More
Posted by DMA Solutions Team on February 6, 2019 5:00 AM
With a scoreless first quarter—and nearly score-free next three—the commercials really stole the show during this year’s Super Bowl compared to... Read More
Posted by DMA Solutions Team on February 5, 2019 6:30 PM
As we kick off February, fresh produce marketers find ourselves on the cusp of a tradeshow season that promises back-to-back shows. As we book our... Read More
Posted by Megan Zweig on February 1, 2019 2:57 PM
Hispanic shoppers make up a rapidly growing population in the United States—and they have a big appetite for food from brands they can trust! To kick... Read More
Posted by DMA Solutions Team on January 30, 2019 5:00 AM
When it comes to social media marketing, one of the most commonly asked questions is, “Can it drive sales?” The short answer to that is YES, and... Read More
Posted by Lexi Cassidy on January 29, 2019 1:25 PM
Can you believe it’s 2019—and nearly a month in, at that? We typically expect each new year to sneak up on us after the busy holiday season, but... Read More
Posted by Kelly Olivieri on January 25, 2019 3:44 PM
Happy New Year, y’all! Less than a month into 2019, the season of “new year, new me!” is still going strong from a self-improvement perspective, but... Read More
Posted by Mariah Demery on January 23, 2019 5:00 AM
It’s officially the new year, a time for reflecting and seeking personal improvement and reinvention. Though your personal resolutions are likely... Read More
Posted by Jessie Donlon on January 22, 2019 4:01 PM
You have likely heard the expression “consistency is key” in quite a few different scenarios. And for good reason: whether when learning something... Read More
Posted by Dan'l Mackey Almy on January 18, 2019 2:12 PM
It always surprises people when we say this, but as we’ve stated before: fresh produce will sell without marketing. It will. There is an inherent... Read More
Posted by DMA Solutions Team on January 16, 2019 5:00 AM
Marketers often contend with finite resources, including available budget, bandwidth, and time. We get it, and at DMA, we encourage fresh produce... Read More
Posted by DMA Solutions Team on January 15, 2019 12:12 PM
The saying goes that if you fail to plan, you plan to fail, and this is certainly true when it comes to social media advertising. How can you... Read More
Posted by Sarah Clinton on January 14, 2019 12:32 PM
For years now, there has been a lot of buzz about keyword optimization and research. While the premise behind each often is considered common... Read More
Posted by Dan'l Mackey Almy on January 9, 2019 5:00 AM
The media furor from the recent romaine lettuce crisis and subsequent recall has (mostly) died down, but that doesn’t mean that we as an industry now... Read More
Posted by DMA Solutions Team on January 8, 2019 4:49 PM
The very thought of a food crisis affecting your brand may make you break into a cold sweat. The fear of whether or not you’ll be able to contain... Read More
Posted by Megan Zweig on January 7, 2019 1:13 PM
As a marketer, do you ever wonder how you might survey your customers or shoppers to put their valuable input to work on behalf of your company or... Read More
Posted by Lexi Cassidy on January 2, 2019 7:22 PM
We recently launched our 2019 Social Media and Produce Marketer’s Calendars, a huge part of our “secret sauce” for cultivating well thought-out... Read More
Posted by DMA Solutions Team on December 28, 2018 11:40 AM
Every year, we take stock of the moments that made this year especially joyful. Some of our favorite moments include celebrating wins with our... Read More
Posted by Dan'l Mackey Almy on December 21, 2018 3:20 PM
In an interview with The Snack earlier this year, I made the assertion that: If this industry started investing even 1 percent of sales—at a... Read More
Posted by DMA Solutions Team on December 19, 2018 5:00 AM
Alicia Keys had it right when she said that “big lights will inspire you.” Our team walked off of the show floor of the New York Produce Show on... Read More
Posted by DMA Solutions Team on December 18, 2018 5:12 PM
Every year, companies charge forward with the best of intentions in order to maximize brand awareness and earn trust with consumers. And every year,... Read More
Posted by Mariah Demery on December 14, 2018 2:32 PM
Internet trolls. They have been part of social media since its advent, and they can range from people who make negative comments (though not all... Read More
Posted by Leslie Loris on December 12, 2018 5:00 AM
With the new year just around the corner, we know 2019 marketing plans are top-of-mind for fresh produce marketers. We agree that time is of the... Read More
Posted by DMA Solutions Team on December 11, 2018 12:00 PM
Social media is all about what’s new and what’s now, and because new features and additions are released so frequently, it can be difficult to stay... Read More
Posted by Jessica Schneider on December 7, 2018 6:08 PM
Unlike general website and social media metrics, public relations analytics data are not always black and white. Forbes explains the struggle... Read More
Posted by Mackenzie Wortham on December 5, 2018 5:00 AM
As self-proclaimed trend-junkies, the DMA team ensures the office is continuously buzzing with discussions around the latest and greatest ideas to... Read More
Posted by Sarah Clinton on December 4, 2018 12:00 PM
For many marketers—especially those who are tasked primarily with producing thoughtful and effective copy—the very thought of SEO (search engine... Read More
Posted by Leslie Loris on November 30, 2018 3:45 PM
How much do you know about the different types of traffic that come through your website? What about how to measure exactly how engaged your... Read More
Posted by DMA Solutions Team on November 28, 2018 5:00 AM
As marketers, we know how critical social media is for fresh produce brands, and we also know that selling its value to those who approve budgets... Read More
Posted by Mariah Demery on November 27, 2018 5:25 PM
We can probably all agree that great recipes and recipe photography are must-haves as we plan for 2019. It is imperative that fresh produce is shown... Read More
Posted by DMA Solutions Team on November 20, 2018 5:00 AM
If you’ve been in the fresh produce industry for more than oh, five minutes, you’re likely well aware of the familial nature of our business. We help... Read More
Posted by DMA Solutions Team on November 19, 2018 2:51 PM
If you’ve scrolled through your social media feeds and taken note of, say, a friend’s post about a favorite restaurant, or simply sifted through... Read More
Posted by Lexi Cassidy on November 19, 2018 10:26 AM
While we often write about why social media is a must-do for brands, it also is important for companies to know: 1.) what can be measured on their... Read More
Posted by Lexi Cassidy on November 14, 2018 5:00 AM
Here on the Core, we frequently discuss why fresh produce brands need marketing, and this belief informs the work we do each day as fresh produce... Read More
Posted by DMA Solutions Team on November 13, 2018 5:37 PM
“We are pragmatic. We are purposeful. We are ready—and we have some questions for you.” This is the sentiment DMA volunteers heard loud and clear... Read More
Posted by Mariah Demery on November 9, 2018 12:38 PM
As Christmas decorations take over every grocery and department store, it’s time again to add holiday flare to your marketing efforts. One of the... Read More
Posted by DMA Solutions Team on November 7, 2018 5:00 AM
As 2018 comes to a close and we look ahead to 2019, we’ve reflected on the changes happening in the marketing landscape around us and revitalized the... Read More
Posted by Jessie Donlon on November 6, 2018 12:04 PM
With all the buzz about new features on platforms like Snapchat and Instagram (lookin’ at you, IG Stories and Stories Highlights!), you may have... Read More
Posted by DMA Solutions Team on November 2, 2018 12:00 PM
With 14 years of DMA Halloweens in the bag, I think I can speak for everyone on the team when I say that each team member’s unique personality and... Read More
Posted by DMA Solutions Team on October 31, 2018 5:00 AM
Happy Halloween from DMA Solutions! We’re big fans of Halloween around here, and it’s always fun for us to see which costumes will be on-trend. We... Read More
Posted by Jessie Donlon on October 30, 2018 11:57 AM
Now that you have mastered Instagram Stories, it’s time to give Instagram Highlights a try! So what’s the difference, anyway? It’s simple: Instagram... Read More
Posted by DMA Solutions Team on October 26, 2018 11:25 AM
With 2019 quickly approaching, we’re already taking steps to get our clients' social media plans for the next year in place. As fresh produce... Read More
Posted by DMA Solutions Team on October 24, 2018 5:00 AM
With another successful Fresh Summit in the books, we can safely say that this year’s expo was one to remember. Our only regret: in our annual... Read More
Posted by Mariah Demery on October 23, 2018 1:54 PM
A brand’s “visual identity” reflects and embodies the style and personality of your business. This identity is showcased through your logo, website... Read More
Posted by Mackenzie Wortham on October 17, 2018 5:00 AM
Back by popular demand, we’re here to present you with laughable moments that we’re all familiar from our years attending the annual Fresh Summit... Read More
Posted by Leslie Loris on October 16, 2018 3:33 PM
As marketers, we have to be both careful and purposeful about finding sources of inspiration while working to elevate the same brand on a long-term... Read More
Posted by Mackenzie Wortham on October 12, 2018 12:00 PM
With less than a week to go before our annual fresh produce “Super Bowl,” you’re hopefully feeling pretty good about your to-do list. However, if... Read More
Posted by DMA Solutions Team on October 10, 2018 5:00 AM
If you’ve ever worked with, or heard stories about working with influencers, you may have very strong opinions on either side of the spectrum as to... Read More
Posted by Jessie Donlon on October 9, 2018 9:00 AM
I’m sure you’re familiar with Instagram stories—if not, it may be time to come out from that rock you’ve been living under! All kidding aside,... Read More
Posted by DMA Solutions Team on October 5, 2018 2:10 PM
It’s hard to believe the 2018 Fresh Summit Convention + Expo has almost arrived! Before you pack your bags and head down to Orlando, make sure you... Read More
Posted by Sarah Clinton on October 3, 2018 5:00 AM
The quest for brand status can involve quite the balancing act for marketers: should the focus be on the creative or on developing strategy that will... Read More
Posted by DMA Solutions Team on October 2, 2018 10:39 AM
In the current age of advanced technology, it’s become easier than ever for brands to spread a message to its target audience with a simple click of... Read More
Posted by Leslie Loris on September 28, 2018 4:26 PM
For the past few years, your newsfeed has likely been dominated by conversations around millennials, but that is about to change: Gen Z is here! As... Read More
Posted by DMA Solutions Team on September 26, 2018 5:00 AM
Guest blog post by Jamie Hillegas, Director of Tradeshows, Produce Marketing Association Fresh Summit is officially less than a month away, and we... Read More
Posted by DMA Solutions Team on September 25, 2018 4:18 PM
Guest blog post by Jamie Hillegas, Director of Tradeshows, Produce Marketing Association From the overall format to the show floor, Fresh Summit 2018... Read More
Posted by Marci Allen on September 21, 2018 12:39 PM
“To achieve great things, two things are needed: a plan, and not quite enough time.” ― Leonard Bernstein, composer and conductor When Fresh Summit... Read More
Posted by Mackenzie Wortham on September 19, 2018 9:59 AM
Have you ever found yourself wondering, “Could I get better marketing results if I had more resources?” Or perhaps you’ve thought, “Could hiring a... Read More
Posted by Mariah Demery on September 18, 2018 10:25 AM
According to Pew Research Center research, in 2018 74% of Facebook users say they visit the site daily, with around 51% saying they do several times... Read More
Posted by DMA Solutions Team on September 14, 2018 1:02 PM
Fresh Summit will be here before we know it, and you’ve spent countless hours preparing for the conversations you’ll have with your customers by... Read More
Posted by Sarah Clinton on September 12, 2018 5:00 AM
There’s never a bad time to update your website, per se, but there are several website “housekeeping” issues that become even more important before... Read More
Posted by DMA Solutions Team on September 10, 2018 1:47 PM
When content contains images, it receives 94% more views–94 percent! That’s powerful, undeniable proof that visual content is effective in helping... Read More
Posted by DMA Solutions Team on September 7, 2018 12:41 PM
Marketers are often full of curiosity and excited to discuss tactics for reaching a new generation with their marketing efforts. First it was... Read More
Posted by Leslie Loris on September 5, 2018 5:00 AM
Not to scare you or anything, but Fresh Summit is only 44 days away (no judgment if a wash of panic just overtook you—we get it). There might not be... Read More
Posted by Mackenzie Wortham on September 4, 2018 12:39 PM
Whether you’re talking about the people who grow fresh food or the people who market it, it’s no surprise that both factions are met with a lot of... Read More
Posted by Sarah Clinton on August 31, 2018 10:29 AM
"I'm all for the scissors. I believe more in the scissors than I do in the pencil." - Truman Capote As a writer-editor, I have heard many references... Read More
Posted by Mariah Demery on August 29, 2018 5:00 AM
With a plethora of educational sessions during industry events focused on the millennial shopper, it’s clear that fresh produce marketers are still... Read More
Posted by Jessie Donlon on August 28, 2018 4:07 PM
Move over, Millennials—Generation Z is rising in buying power and here to make its mark. This generation can seem like a mystery to many marketers,... Read More
Posted by DMA Solutions Team on August 24, 2018 1:12 PM
Stemming from our excitement about the biggest food-eating seasons being right around the corner, we decided to dive deeper into the recent food... Read More
Posted by DMA Solutions Team on August 22, 2018 5:00 AM
We’ve touched on how marketing can add value to your retailer relationships, but we haven’t addressed how public relations adds value to these... Read More
Posted by Sarah Clinton on August 21, 2018 11:49 AM
In a previous post, I explored some of the most common punctuation mistakes marketing copywriters make. In this installment of the series, let’s... Read More
Posted by Mackenzie Wortham on August 17, 2018 2:18 PM
If you clicked on this because of the image, you’re probably just a little bit of a Game of Thrones addict. Be honest with yourself: you can’t resist... Read More
Posted by DMA Solutions Team on August 15, 2018 5:00 AM
Your brand is so much more than just your range of products. Your brand goes far beyond your logo, your website, and your packaging. It includes your... Read More
Posted by Sarah Clinton on August 14, 2018 4:21 PM
I have a confession: there are few things that trouble my soul more than 1.) bent fork prongs and 2.) brand copywriting fails. (I’ve been this way... Read More
Posted by DMA Solutions Team on August 10, 2018 3:46 PM
We have spent a lot of time telling you the different types of content you should feature on your social platforms and we often recommend showcasing... Read More
Posted by Mackenzie Wortham on August 8, 2018 5:00 AM
One part motivation, one part accountability, a friend that cycles with you through multiple days of intense climbs and sometimes triple digit heat... Read More
Posted by DMA Solutions Team on August 7, 2018 6:04 PM
According to Public Relations News, "Public relations is the management function which evaluates public attitudes, identifies the policies and... Read More
Posted by DMA Solutions Team on August 3, 2018 4:34 PM
This April, the Cambridge Analytica scandal broke the internet after Facebook banned the data analytics firm from the site for mishandling user data.... Read More
Posted by DMA Solutions Team on August 1, 2018 2:13 PM
It’s not a secret that PMA Foodservice is one of our favorite shows of the year, but after last year’s expo featured top-notch education and a packed... Read More
Posted by DMA Solutions Team on July 31, 2018 5:59 PM
Social media has become more than just an opportunity for friends to connect with each other, or even for brands to connect with consumers – it’s... Read More
Posted by DMA Solutions Team on July 27, 2018 4:45 PM
No matter what industry you’re in, it pays to be a team player. When a team works well as a unit, they are able to accomplish more than individual... Read More
Posted by DMA Solutions Team on July 25, 2018 9:24 AM
Gone are the days of turning to your desktop or mobile keyboard in search of answers – smart home devices are here to stay. Last year, Time Magazine... Read More
Posted by DMA Solutions Team on July 24, 2018 6:27 PM
To stand out amongst the noise of the crowded marketplace of new products and innovation, it’s imperative to have a sound plan in place when... Read More
Posted by DMA Solutions Team on July 20, 2018 6:17 PM
The social media world is a constant competition of a variety of pieces of content all jammed into a person’s screen. From brands to personal... Read More
Posted by Dan'l Mackey Almy on July 18, 2018 1:42 PM
What blew us away at the Organic Produce Summit (OPS) in Monterey last week? Read More
Posted by DMA Solutions Team on July 17, 2018 4:45 PM
In May, we had the pleasure of attending the Social Shake Up, where we heard from some of the biggest brands and their approach to social media.... Read More
Posted by DMA Solutions Team on July 13, 2018 5:24 PM
There’s no doubt that live video on social media is “in.” In fact, 82% of viewers say they prefer live video to social media posts. As marketers, we... Read More
Posted by Sarah Clinton on July 11, 2018 9:29 AM
I have a confession: I am not a golden retriever, this is probably not the best blog DMA has ever published, and the real title for this piece should... Read More
Posted by Marci Allen on July 10, 2018 11:30 AM
For most marketers, managing a marketing budget entails strategy, projections, explanations, adjustments, more explanations, and approvals. We... Read More
Posted by Mariah Demery on July 6, 2018 5:14 PM
The best marketers understand that no one wants to be sold to, even if the products are as fresh and healthy as the ones you grow. As fresh produce... Read More
Posted by DMA Solutions Team on July 2, 2018 1:18 PM
The highly touted expanded offerings at the annual conference and trade show in many ways delivered on it's promise. In this edition of #WBUA, we... Read More
Posted by DMA Solutions Team on June 29, 2018 3:30 PM
After 4 years (going on 5!), $600,000 raised, 180+ salad bars and countless friendships, we’re getting closer and closer to what is shaping up to be... Read More
Posted by Mackenzie Wortham on June 27, 2018 5:00 AM
Many of you are starting to see the value of influencer marketing as a viable resource to reach your target audiences, but there’s another important... Read More
Posted by Sarah Clinton on June 26, 2018 6:12 PM
Across industries, it is widely accepted that for companies to garner the best results, they must find ways to maintain high employee engagement.... Read More
Posted by DMA Solutions Team on June 22, 2018 10:00 AM
Every year, we publish a Food Trends blog post with insights from some of our most influential blogger, editor, and digital media partners; and each... Read More
Posted by DMA Solutions Team on June 20, 2018 5:00 AM
One thing we know to be true, more than ever, is that public relations takes a significant degree of intentionality. This was confirmed even more... Read More
Posted by Mariah Demery on June 19, 2018 6:17 PM
In this hyper-competitive marketing environment, it’s a challenge to genuinely reach and connect with your audiences. Influencers present a great... Read More
Posted by DMA Solutions Team on June 15, 2018 10:00 AM
First of all, props on taking the first step to make such an important decision for your brand. Creating a logo is no easy feat, and we’re sure... Read More
Posted by DMA Solutions Team on June 13, 2018 5:00 AM
If you’ve been in a grocery store lately, you can see that today’s shoppers are presented with a great deal of variety at the store level.... Read More
Posted by DMA Solutions Team on June 12, 2018 6:34 PM
Influencer marketing is a hot topic and it’s easy to see why; we have seen the incredible results that influencers of any size can bring to brands in... Read More
Posted by DMA Solutions Team on June 8, 2018 4:23 PM
It’s that time again – the DMA team is preparing to connect with colleagues and explore innovative thinking at the United Fresh Show. While there are... Read More
Posted by Mackenzie Wortham on June 6, 2018 5:00 AM
Get ready to be “quadruple” excited for the United Fresh Expo in 2018! Why? United Fresh is rounding out a tradeshow “quintet” with the addition of... Read More
Posted by DMA Solutions Team on June 5, 2018 6:43 PM
Imagine your sales and marketing teams working hand-in-hand to capture and nurture B2B relationships. Sounds like a winning combination! If you make... Read More
Posted by Lexi Cassidy on June 1, 2018 10:33 AM
Can you believe we’re halfway through 2018 already? That means it’s time to download the June – December installment of our “award winning” Social... Read More
Posted by DMA Solutions Team on May 30, 2018 5:00 AM
As new marketing tactics are being refined and polished every day, some “old school” methods still stand the test of time. Sending out a press... Read More
Posted by DMA Solutions Team on May 29, 2018 5:50 PM
Influencer marketing is an essential tool for generating brand awareness and driving brand trial. Working with influencers creates a third-party... Read More
Posted by Leslie Loris on May 25, 2018 5:24 PM
If a picture is worth a thousand words, emojis just might be worth a million! We are all familiar with that certain sense of victory that comes with... Read More
Posted by DMA Solutions Team on May 23, 2018 5:00 AM
In the ever evolving world of social media, it is critical to always continue learning. Algorithms change, additional features get released, and new... Read More
Posted by DMA Solutions Team on May 22, 2018 3:28 PM
On May 25, 2018, the European Union’s General Data Protection Regulation (GDPR) will take effect. This regulation enhances the protection of the... Read More
Posted by DMA Solutions Team on May 18, 2018 5:20 PM
Earlier this month, DMA Solutions had the opportunity to attend a PR Boot Camp in New York with keynote speakers from consumer publications such as O... Read More
Posted by Sarah Clinton on May 16, 2018 5:00 AM
Ahhh, Spring. For me, that word evokes the sweet scent of honeysuckle on the breeze and heralds the glorious return of warm weather and…well,... Read More
Posted by DMA Solutions Team on May 15, 2018 11:56 AM
Recently, we received a lot of positive feedback about a particular point made in this Q&A with Dan’l in The Snack – “if this industry spent 0.5-1... Read More
Posted by DMA Solutions Team on May 11, 2018 4:35 PM
We know that many fresh produce brands question the importance of being on social media since the path to purchase through Facebook, Twitter,... Read More
Posted by Leslie Loris on May 9, 2018 5:30 AM
The digital world we live in has shaped the trajectory of many things and food photography is no exception. With the increased capabilities provided... Read More
Posted by DMA Solutions Team on May 8, 2018 4:41 PM
Visual content has become a universal digital language – one that has the power to inspire, encourage, and ultimately change behaviors. As our... Read More
Posted by DMA Solutions Team on May 4, 2018 1:49 PM
Photography is one of the most important assets your brand can have when it comes to digital marketing. It’s one of the FIRST things people notice... Read More
Posted by Megan Zweig on May 2, 2018 5:45 AM
Let’s be honest, what’s not to love about a sunny day with a view like this framing every angle one has the opportunity to view in Vancouver? The... Read More
Posted by DMA Solutions Team on May 1, 2018 11:46 AM
Recently, we’ve started paying a little bit closer attention to how we can work most effectively with our creative team. We believe that getting an... Read More
Posted by DMA Solutions Team on April 27, 2018 10:43 AM
As marketers, we like to have concrete data and proof that our marketing spend is resulting in increased brand awareness that, ultimately, will yield... Read More
Posted by Dan'l Mackey Almy on April 25, 2018 5:35 AM
“People want to know what is on sale, and they want Doritos.” Read More
Posted by DMA Solutions Team on April 24, 2018 10:30 AM
While we are still blown away by the phenomenal food, great conversations, and an overall stellar experience at the Viva Fresh Expo, the Aggies that... Read More
Posted by Megan Zweig on April 20, 2018 11:09 AM
We’re always excited and looking for a reason to visit our friendly neighbors to the north, so after our fantastic experience at the Canadian Produce... Read More
Posted by DMA Solutions Team on April 18, 2018 9:30 AM
A beautifully designed, shiny new website doesn’t have value unless your target audiences can find it, and to find it your website needs to be search... Read More
Posted by Leslie Loris on April 17, 2018 4:02 PM
We recently started reading a compelling book by Bonnie Siegler and we found ourselves doing a lot of internal evaluation of our approach to the... Read More
Posted by DMA Solutions Team on April 13, 2018 11:39 AM
As a fresh produce marketer, you’re likely used to the fast paced nature of the environment we live in. Working with Mother Nature means we have to... Read More
Posted by DMA Solutions Team on April 11, 2018 10:41 AM
Despite the 4th Annual Viva Fresh Expo’s intimate setting, this regional show continues to offer Texas-sized results and a friendly southern charm... Read More
Posted by Sarah Clinton on April 10, 2018 1:32 PM
Every company has a distinct story—and your customers want to hear it. In fact, research has shown that following exposure to a brand’s story,... Read More
Posted by DMA Solutions Team on April 6, 2018 8:30 AM
There’s no doubt that successful branded content needs to be visually appealing in order to attract and engage audiences. However, sharing the same... Read More
Posted by DMA Solutions Team on April 4, 2018 10:45 AM
Today’s marketing environment is all about innovations in technology. From BeeBots to virtual and augmented reality, the fresh produce industry... Read More
Posted by DMA Solutions Team on April 3, 2018 1:22 PM
Influencer marketing is a phenomenon we don’t see slowing down any time soon – and for good reasons! As we’ve stated here and here, we’re HUGE fans... Read More
Posted by Mackenzie Wortham on March 29, 2018 6:23 PM
Teddy Roosevelt once said that “nothing in the world is worth having or worth doing unless it means effort, pain and difficulty,” and that certainly... Read More
Posted by DMA Solutions Team on March 28, 2018 11:01 AM
Social media has given us access to immediate customer service assistance and created a yearning for instant gratification. As a result, marketing as... Read More
Posted by DMA Solutions Team on March 27, 2018 5:09 PM
If, in the land of social media, Twitter is a cocktail party and Facebook is a social gathering, then LinkedIn is a business networking event.... Read More
Posted by DMA Solutions Team on March 23, 2018 10:22 AM
As the DMA Solutions team gears up to tackle the Viva Fresh Expo, we’re excited for many different reasons – one being that we are proud Texans and... Read More
Posted by Mackenzie Wortham on March 21, 2018 1:04 PM
Raise your hand if you’re overwhelmed by your email inbox. Read More
Posted by DMA Solutions Team on March 20, 2018 10:59 AM
So you launched a beautiful new website – congratulations! You’ve just empowered your company with an incredible tool for increasing engagement and... Read More
Posted by DMA Solutions Team on March 16, 2018 11:07 AM
In January, Facebook announced that they would make a shift in the way that audiences see status updates on the platform in hopes of bringing people... Read More
Posted by Leslie Loris on March 14, 2018 11:25 AM
It’s all about the ‘gram. With over 25 million business profiles on Instagram, capturing the attention of your audience is crucial to success, and... Read More
Posted by Megan Zweig on March 13, 2018 2:54 PM
What if we told you there is a way to know exactly who is visiting your website - not just the number of people that visit on a daily basis, but who... Read More
Posted by DMA Solutions Team on March 9, 2018 12:53 PM
Packaging can often be an overlooked opportunity to truly elevate and position your brand while giving your product real personality that is... Read More
Posted by Mackenzie Wortham on March 7, 2018 10:49 AM
It’s been 15 years since one of our favorite marketing minds, Seth Godin, taught us about the value of being a purple cow among a field of brown cows. Read More
Posted by DMA Solutions Team on March 6, 2018 12:09 PM
New regulations and laws are being put in place to protect the privacy and rights of individuals when they interact with brands. We think these rules... Read More
Posted by DMA Solutions Team on March 2, 2018 1:12 PM
If you’ve tried to manage social media for your company, you’ve likely realized exactly how time consuming it can be. We are constantly looking for... Read More
Posted by DMA Solutions Team on February 28, 2018 1:00 PM
Campaign after campaign, ad after ad, a brand’s logo is the one item you’re sure to see on every piece of a company’s collateral. Whether you’re... Read More
Posted by DMA Solutions Team on February 27, 2018 12:07 PM
Logos are the visual cornerstone of a brand—they are the brand’s first impression and they also function as the physical manifestation of a company.... Read More
Posted by DMA Solutions Team on February 23, 2018 12:35 PM
Your logo is the first thing your audience sees when interacting with your brand. How much is that first impression worth to you? If your logo... Read More
Posted by Megan Zweig on February 21, 2018 11:08 AM
When sales are down the normal reaction is to hustle and amplify the power of influence, whether via traditional relationship based sales or... Read More
Posted by DMA Solutions Team on February 20, 2018 10:21 AM
At DMA, we are committed to being lifelong learners and improving the way we serve the fresh produce industry. This past month, we took some time to... Read More
Posted by DMA Solutions Team on February 16, 2018 3:29 PM
In today’s world of “content overload,” storytelling is a critical component to your brand’s marketing success. Old-school marketing tactics tell us... Read More
Posted by DMA Solutions Team on February 14, 2018 10:46 AM
We’ve got a crush…or two…or three or four on several amazing brands. These brands have us smitten with exceptional sass on social media, fierce... Read More
Posted by DMA Solutions Team on February 13, 2018 10:39 AM
As marketers, we often get caught up in finding creative solutions, meeting goals, and making deadlines, but we sometimes forget to thank the very... Read More
Posted by DMA Solutions Team on February 9, 2018 11:56 AM
Social media has developed into one of the most popular outlets for customer service, with 90 percent of users on social media stating that they use... Read More
Posted by DMA Solutions Team on February 7, 2018 1:41 PM
After several consecutive years of brand activism and political statements dominating the discussion surrounding Super Bowl ads, we were pleasantly... Read More
Posted by DMA Solutions Team on February 6, 2018 11:34 AM
When faced with a situation or opportunities that require input from more than one person, a brainstorming meeting can be the perfect environment to... Read More
Posted by DMA Solutions Team on February 2, 2018 1:52 PM
Alerting all cycling enthusiasts and salad bar lovers! The 5th annual Tour de Fresh is underway and we know we say it every year, but this year... Read More
Posted by Mackenzie Wortham on January 31, 2018 9:00 AM
Imagine a world where your sales team depends on marketing to help them in the sales process. Picture this: marketing regularly supplies sales with... Read More
Posted by DMA Solutions Team on January 30, 2018 12:44 PM
If there’s one thing we need to get comfortable with as marketers in 2018, it’s that video is king. Its importance in the digital world is only... Read More
Posted by DMA Solutions Team on January 26, 2018 12:46 PM
While we were hoping for a Cowboys game (always!), the DMA team is still giddy about the upcoming Super Bowl because we love to see and follow all... Read More
Posted by Leslie Loris on January 24, 2018 11:18 AM
Unless you’ve been living under a rock (or maybe you just went into hiding in 2017... we get it), you have no doubt seen article after article on the... Read More
Posted by DMA Solutions Team on January 23, 2018 12:59 PM
With the wide array of distractions tugging at people’s attention nowadays, the need for your brand to stand out as relevant is more important than... Read More
Posted by DMA Solutions Team on January 19, 2018 1:03 PM
We know it can be challenging to come up with new and engaging content day after day to keep your audiences engaged on social media. I’ve been there... Read More
Posted by DMA Solutions Team on January 17, 2018 12:43 PM
With a new year comes new trends in the fresh produce space, and packaging is no exception. As technology becomes more advanced and consumers become... Read More
Posted by DMA Solutions Team on January 16, 2018 5:46 PM
Mentor – you’ve heard the word a thousand times, and you know it’s something you’re supposed to have, but are you one for someone else? This year,... Read More
Posted by Mackenzie Wortham on January 12, 2018 11:34 AM
There’s not an American alive today who doesn’t know of Dr. Martin Luther King, Jr. and those most famous words he spoke: “I have a dream.” On... Read More
Posted by DMA Solutions Team on January 10, 2018 1:47 PM
As a new year unfolds, most of us spend time reflecting on successes and missed opportunities. This often leads to the creation of resolutions for... Read More
Posted by Lexi Cassidy on January 9, 2018 5:25 PM
The start of a new year is an exciting time for marketers- it’s an opportunity to hit the refresh button and step through a door of unlimited... Read More
Posted by Lexi Cassidy on January 5, 2018 1:38 PM
As marketers in the fresh produce industry we are passionate about inspiring people to explore the stories behind their fresh food and where it comes... Read More
Posted by Mackenzie Wortham on January 3, 2018 1:00 PM
During 2017, branded produce dollar sales grew by 8% while unbranded and generic label produce sales fell, according to Nielsen. If you were to ask... Read More
Posted by Marci Allen on December 27, 2017 9:00 AM
We’re always making note of innovative marketing strategies developed to help inspire consumption of FRESH. 2017 netted a variety of great marketing... Read More
Posted by Megan Zweig on December 20, 2017 11:30 AM
Hosted in New York City, the largest buying market in the country, the 2017 New York Produce Show offered attendees and exhibiting companies three... Read More
Posted by Marci Allen on December 19, 2017 4:35 PM
“I did then what I knew how to do. Now that I know better, I do better.” - Maya Angelou Read More
Posted by DMA Solutions Team on December 15, 2017 2:02 PM
The downtime over the holidays provides marketers with the perfect opportunity to turn on one of our favorite podcasts to get inspired for 2018. If... Read More
Posted by Mackenzie Wortham on December 13, 2017 11:24 AM
At DMA Solutions, we consider ourselves to be lifelong learners and part of that craft includes reading and absorbing everything we can about... Read More
Posted by DMA Solutions Team on December 12, 2017 10:00 AM
For marketers like us, there is nothing more buzzworthy and inspiring than outstanding marketing that truly makes us feel, think, and pay attention.... Read More
Posted by DMA Solutions Team on December 8, 2017 12:20 PM
As fresh produce marketers, we feel lucky that traveling to world class cities, meeting old friends and making new ones, learning from the very best... Read More
Posted by DMA Solutions Team on December 6, 2017 10:59 AM
Social media change is inevitable. For marketers, major changes and updates to social platforms can sometimes cause anxiety around the feeling of... Read More
Posted by DMA Solutions Team on December 5, 2017 1:15 PM
All politics aside, we’ve learned several important PR lessons from some of the biggest brands who failed to see the importance of timing,... Read More
Posted by DMA Solutions Team on December 1, 2017 2:04 PM
Have you gotten used to your website yet? Don’t. Website design and functionality are rapidly evolving and marketers can do themselves a favor by... Read More
Posted by DMA Solutions Team on November 29, 2017 12:37 PM
As the New Year approaches, marketers are on the lookout for new trends in communications, technology updates and the landscape for social media... Read More
Posted by DMA Solutions Team on November 28, 2017 2:07 PM
As social media marketers, we have access to an abundance of analytics that tell a story of our success. But with so many different metrics at our... Read More
Posted by Mackenzie Wortham on November 21, 2017 8:31 AM
If you’ve read The Core or spoken to any of our team members in the past couple weeks, you know how hyped up we were for United Fresh’s 3rd annual... Read More
Posted by DMA Solutions Team on November 17, 2017 12:54 PM
‘Tis the season of giving thanks and we’re feeling EXTRA thankful this year. Why? Working in marketing, we have come to appreciate the little things... Read More
Posted by DMA Solutions Team on November 15, 2017 11:25 AM
What do documentaries, local supermarket offerings, and modern digital media have to do with food trends? It turns out a whole lot more than we... Read More
Posted by DMA Solutions Team on November 14, 2017 1:08 PM
With all of the algorithm changes, Facebook ads are tricky for marketers to keep up with! We’re in the trenches with Facebook ads every day, so we... Read More
Posted by Lexi Cassidy on November 10, 2017 2:02 PM
In today’s world, consumer-focused marketing efforts increasingly require a well-planned social media strategy to stay relevant and present in the... Read More
Posted by DMA Solutions Team on November 8, 2017 12:10 PM
Guest blog post by Mary Coppola, Senior Director, Marketing Communications United Fresh Produce Association Read More
Posted by DMA Solutions Team on November 7, 2017 6:45 PM
After the Inbound 2017 Marketing Conference, several DMA team members returned to the office equipped with skills and new insights that will continue... Read More
Posted by DMA Solutions Team on November 3, 2017 10:51 AM
Generating qualified leads can be a challenge when brands compete for the same customers across the same industry space. B2B marketing isn’t what it... Read More
Posted by Mackenzie Wortham on November 1, 2017 11:04 AM
Last week we showcased new website announcements for Fresh Summit that made an impact, but websites aren’t the only type of company news that can be... Read More
Posted by Marci Allen on October 31, 2017 12:01 PM
In our experience working with marketers across the fresh produce space, committing to a rebrand is one of the most difficult decisions for a company... Read More
Posted by DMA Solutions Team on October 27, 2017 12:41 PM
Each year, prior to, during, and after Fresh Summit, companies take advantage of the public relations opportunity to announce company news in order... Read More
Posted by DMA Solutions Team on October 25, 2017 1:37 PM
It seemed as if the entire city of New Orleans was alive and buzzing with excitement surrounding fresh produce and the 2017 PMA Fresh Summit... Read More
Posted by DMA Solutions Team on October 24, 2017 6:48 PM
Email marketing is an important tool for most marketers’ today. Email is a great way to promote product launches, sweepstakes, share updates with... Read More
Posted by DMA Solutions Team on October 18, 2017 12:18 PM
Metadata refers to the descriptive bits of information on your website hidden in the codes. It’s all the things you don’t see when visiting a page,... Read More
Posted by Megan Zweig on October 13, 2017 9:20 AM
Fresh Summit is right around the corner! As exhibitors and attendees alike put the final touches on their plans for the booths, the clothes, the... Read More
Posted by DMA Solutions Team on October 13, 2017 9:14 AM
Guest blog post by Mary Coppola, Senior Director, Marketing Communications United Fresh Produce Association Read More
Posted by Mackenzie Wortham on October 11, 2017 12:12 PM
Since 2013, Under Armour’s CEO has spent nearly a billion dollars to acquire well-known fitness-aligned mobile apps MapMyFitness, MyFitnessPal and... Read More
Posted by DMA Solutions Team on October 10, 2017 12:38 PM
As PMA's Fresh Summit approaches, our focus tends to be consumed by booth design, marketing and sales collateral, branding updates, new product... Read More
Posted by Mackenzie Wortham on October 6, 2017 4:51 PM
If you’ve never been to a Fresh Summit expo in New Orleans before, odds are you may not be aware of the reality a tradeshow in the New Orleans... Read More
Posted by Dan'l Mackey Almy on October 4, 2017 1:57 PM
There’s no doubt about it, trade marketing just isn't what is used to be. When I started my career in the fresh produce industry 22 years ago (but... Read More
Posted by DMA Solutions Team on October 3, 2017 3:54 PM
With today’s changing digital marketing landscape, it’s essential for marketers to devote time to learn and stay connected to trends and technology... Read More
Posted by DMA Solutions Team on September 29, 2017 10:43 AM
Have you ever logged in to Facebook and seen ads for the pair of shoes you were looking at online the week before? Don’t worry, Facebook isn’t spying... Read More
Posted by Leslie Loris on September 27, 2017 1:29 PM
In the world of fresh produce marketing, it is likely you faced a scenario when you realized your brand had lost its identity. You may have even... Read More
Posted by DMA Solutions Team on September 26, 2017 4:41 PM
Advertising on prime time television and on the sides of buses often requires a hefty budget, but that doesn’t mean those brands are getting the most... Read More
Posted by Marci Allen on September 22, 2017 1:27 PM
A first-to-market strategy can be a double-edged sword. Extensive time, resources and manpower have been devoted to outside-the-box thinking,... Read More
Posted by Leslie Loris on September 20, 2017 4:48 PM
In most industries and certainly when it comes to fresh produce, your branding is what sets you apart from your competitors. It allows you... Read More
Posted by DMA Solutions Team on September 19, 2017 12:10 PM
It’s easy for fresh produce marketers to see the wide open lane that social media brings to the table when it comes to reaching consumers of your... Read More
Posted by DMA Solutions Team on September 15, 2017 11:39 AM
A marketer’s world is all about grabbing an audience’s attention in the most quick and effective way possible. Whether it’s through social media... Read More
Posted by DMA Solutions Team on September 13, 2017 12:56 PM
Transparency and authenticity are being demanded of companies by customers, critics, and employees alike. Core values are one of the primary ways in... Read More
Posted by Mackenzie Wortham on September 12, 2017 10:28 AM
“Leaders are made, they are not born. They are made by hard effort, which is the price which all of us must pay to achieve any goal that is... Read More
Posted by Mackenzie Wortham on September 8, 2017 10:45 AM
Are you a young professional gearing up for your first Fresh Summit Tradeshow experience? I was in your shoes just a few short years ago, and I’ve... Read More
Posted by DMA Solutions Team on September 6, 2017 10:17 AM
In 2017, B2B marketing budgets were expected to increase by 5%. Over the years B2B marketing has truly begun coming into its own as companies realize... Read More
Posted by DMA Solutions Team on September 5, 2017 5:31 PM
“What the heck is a landing page?” Read More
Posted by DMA Solutions Team on September 1, 2017 2:14 PM
We know that social media is constantly changing and that can be hard on a busy marketer! Trying to balance the perfect art of content creation,... Read More
Posted by DMA Solutions Team on August 31, 2017 1:32 PM
While content marketing costs 62% less than outbound marketing tactics, it generates more than three times as many leads, making it the obvious... Read More
Posted by Dan'l Mackey Almy on August 30, 2017 10:11 AM
‘Helpless’ is the only word to describe the overall emotion that our team at DMA Solutions has felt this week watching the effects of Hurricane... Read More
Posted by DMA Solutions Team on August 25, 2017 3:59 PM
How do you reach millennials? Read More
Posted by DMA Solutions Team on August 23, 2017 1:07 PM
For fresh produce marketers, standing out in the produce aisle can be a challenge. The solution starts with brand recognition and develops into brand... Read More
Posted by Leslie Loris on August 22, 2017 12:16 PM
Photography may not be a day-to-day responsibility for every fresh produce marketer but in the increasingly visual world we live in, its value... Read More
Posted by DMA Solutions Team on August 18, 2017 3:18 PM
We recently sat down to listen to the 2017 State of Social Webinar from Simply Measured. As marketers, we strive to stay relevant in the social arena... Read More
Posted by Mackenzie Wortham on August 16, 2017 10:39 AM
We’re just two months shy of the fresh produce industry’s “Super Bowl” event which means the heat is ON to solidify your strategy for the expo. Fresh... Read More
Posted by DMA Solutions Team on August 15, 2017 12:37 PM
In the ever-changing world of communications, it’s imperative for marketers to stay on top of the trends. Cision conducts an annual survey of more... Read More
Posted by DMA Solutions Team on August 11, 2017 10:51 AM
Preparing for a tradeshow is no small task; there are numerous moving parts and you may easily find yourself overwhelmed remembering all of the... Read More
Posted by DMA Solutions Team on August 9, 2017 12:34 PM
One of our favorite Public Relations thought leaders, Gini Dietrich, attended this year’s Cision World Tour for public relations professionals, and... Read More
Posted by DMA Solutions Team on August 8, 2017 9:01 AM
In the world we live in today, planning for an anticipated crisis has become a reality. At DMA Solutions, we like to be as well-prepared as we can be... Read More
Posted by Mackenzie Wortham on August 4, 2017 1:02 PM
You can’t judge a book by its cover… but you better believe that people will judge your company on how well your website is designed! There’s more to... Read More
Posted by DMA Solutions Team on August 2, 2017 12:17 PM
As the show floor doors opened this past Sunday, a flood of foot traffic filled the expo hall and the large outdoor tent behind the Portola Hotel &... Read More
Posted by Mackenzie Wortham on August 1, 2017 2:53 PM
50 riders. Read More
Posted by DMA Solutions Team on July 28, 2017 3:47 PM
Are you a first-time tradeshow exhibitor at PMA Fresh Summit in October? If so, you’ll soon find out that the next few months are a flurry of... Read More
Posted by DMA Solutions Team on July 26, 2017 3:50 PM
Over the past few years, we've seen the power and success that PR has brought to fresh produce brands. While more and more fresh produce companies... Read More
Posted by DMA Solutions Team on July 25, 2017 3:10 PM
We’ve established the fact that if you are not on Instagram as a brand you’re missing out, but what about doing more on the platform other than... Read More
Posted by DMA Solutions Team on July 21, 2017 5:30 PM
More often than not, B2B blogs fall to the bottom of the priority list due to being overlooked and underrated for their value and influence. When... Read More
Posted by DMA Solutions Team on July 19, 2017 10:31 AM
Most fresh produce marketers are familiar with the notion of sales kits as a helpful tool to inform their teams and media about new products, but... Read More
Posted by DMA Solutions Team on July 18, 2017 3:00 PM
It seems that every time you open Facebook lately, somebody is going live. This helpful and engaging way to connect with audiences is taking over... Read More
Posted by Mackenzie Wortham on July 14, 2017 11:30 AM
Whether your company is attending the PMA Foodservice expo for the first time or you have been attending for as long as you can remember, you... Read More
Posted by Megan Zweig on July 12, 2017 11:06 AM
This time last year, I started a year-long journey with 11 fellow fresh produce industry professionals selected to participate in the... Read More
Posted by Marci Allen on July 11, 2017 11:37 AM
“Ours is not as big as theirs.” Read More
Posted by DMA Solutions Team on July 7, 2017 10:07 AM
At DMA, we are constantly strategizing to find opportunities for our brands to take part in trending conversations on social media. In recent months,... Read More
Posted by DMA Solutions Team on July 5, 2017 9:36 AM
Branding is defined as “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other... Read More
Posted by Mackenzie Wortham on July 3, 2017 2:32 PM
Canada’s Anti-Spam Law, or CASL, could affect you as a marketer if you send marketing emails to Canadian inboxes. We recently became aware of CASL... Read More
Posted by Marci Allen on June 30, 2017 10:49 AM
We’ll be heading to the PMA Foodservice Conference & Expo in just a few weeks and look forward to seeing you all in Monterey! There’s so much new... Read More
Posted by Marci Allen on June 28, 2017 9:57 AM
DMA Solutions is constantly on the hunt for good data to help guide the marketing and public relations strategies that we lead for our fresh produce... Read More
Posted by DMA Solutions Team on June 27, 2017 10:14 AM
If you’re familiar with email marketing, you understand the importance of the open rate and click rate of your emails. These factors are key in... Read More
Posted by DMA Solutions Team on June 23, 2017 11:26 AM
What do unicorns, rainbows, mermaids, goths, and matcha all have in common? They’re all food trends that have taken social media feeds by storm so... Read More
Posted by DMA Solutions Team on June 22, 2017 10:25 AM
Chock full of new learnings and more personalized experiences, the 2017 United Fresh Produce Show is one we will not soon forget. The conference and... Read More
Posted by DMA Solutions Team on June 20, 2017 1:00 PM
Marketers tend to have the mindset that Facebook is the most important social media platform for promoting a business, but that isn’t always the... Read More
Posted by DMA Solutions Team on June 16, 2017 1:51 PM
At DMA Solutions, we are in the habit of creating best practices to help us stay on track and ensure that our work is optimized. There are many... Read More
Posted by Mackenzie Wortham on June 14, 2017 12:34 PM
One of the big frustrations we hear from marketers is that they know they need more content, but they don’t know how to start. And this isn’t just... Read More
Posted by DMA Solutions Team on June 13, 2017 10:08 AM
Have you noticed those little circles with your follower’s faces in them at the top of your Facebook and Instagram apps? These are “stories” and... Read More
Posted by DMA Solutions Team on June 9, 2017 9:56 AM
Great visual assets drive engagement and shape brand perception, even (and especially!) on social media. A single photo can communicate the brand... Read More
Posted by DMA Solutions Team on June 7, 2017 11:41 AM
At DMA Solutions, we’re committed to successfully marketing the brands we serve, which requires us to be mindful of potential roadblocks to success –... Read More
Posted by Mackenzie Wortham on June 6, 2017 11:10 AM
The annual United Fresh Expo is just one week away and we couldn’t be more excited for what’s in store for attendees and exhibitors this year. The... Read More
Posted by DMA Solutions Team on June 2, 2017 11:10 AM
As the fresh produce industry is constantly evolving, new talent is at the top of many companies’ lists. One way to fill this need is to host... Read More
Posted by DMA Solutions Team on May 31, 2017 9:04 AM
Email is (still) one of the most effective ways to directly market to audiences. It’s also increasingly becoming difficult to stand out amongst all... Read More
Posted by DMA Solutions Team on May 30, 2017 1:38 PM
72% of people say emails are their favorite way of communication from a brand. With the increase of emails being sent to everyone’s inbox in 2017, it... Read More
Posted by DMA Solutions Team on May 26, 2017 9:51 AM
They say a picture is worth a thousand words. Since the creation of emojis, this statement holds every bit of truth as more and more emojis are being... Read More
Posted by Marci Allen on May 24, 2017 10:42 AM
We talk a lot about tradeshow etiquette on The Core, especially when it comes to representing your company well during show hours. But recent... Read More
Posted by DMA Solutions Team on May 23, 2017 9:53 AM
If you think that public relations success only revolves around media relations and placements, think again! As of late, journalists and brands alike... Read More
Posted by DMA Solutions Team on May 19, 2017 1:36 PM
As a produce company, you may be struggling with finding time to update your website, use best website practices or even know where to begin with... Read More
Posted by Mackenzie Wortham on May 17, 2017 1:58 PM
Full of excitement and a little uncertainty, Dan’l and I boarded our flight to the annual CPMA Convention last week feeling hopeful. Not only was it... Read More
Posted by DMA Solutions Team on May 16, 2017 10:18 AM
Creating content that is helpful, interesting and inspiring lies at the center of a successful social media strategy. Creating content that is visual... Read More
Posted by DMA Solutions Team on May 12, 2017 12:02 PM
How many times have you collected a mountain of “stuff we all get” or swag at an event only to toss most of it in the trash before you head to the... Read More
Posted by Marci Allen on May 10, 2017 11:08 AM
Thinking about a new brand or evaluating your current one, but aren’t sure how to lead that effort effectively? You’re not alone. Branding can be one... Read More
Posted by DMA Solutions Team on May 9, 2017 10:07 AM
As we’ve previously mentioned, we had a fantastic time attending the 3rd annual Viva Fresh Expo. This year was exceptional with the addition of 10... Read More
Posted by DMA Solutions Team on May 5, 2017 12:07 PM
We are always hungry to consume the latest and greatest happenings in the marketing world, and that’s just one reason why Marketing Land is one of... Read More
Posted by DMA Solutions Team on May 3, 2017 12:16 PM
This year’s Women’s Fresh Perspectives Conference brought 250 women within the fresh produce and floral industry together to inspire, educate, and... Read More
Posted by DMA Solutions Team on May 2, 2017 11:05 AM
Your website may have stunning photography, compelling copy, and successful SEO optimization, but are you using it to its full potential? Websites... Read More
Posted by DMA Solutions Team on April 28, 2017 10:05 AM
Facebook isn’t the only social media network to create new features for marketers to take advantage of. Instagram is now giving fresh produce... Read More
Posted by DMA Solutions Team on April 26, 2017 1:58 PM
If you participated in this year’s 3rd annual Viva Fresh Produce Expo, you probably couldn’t help but hear the overwhelmingly positive feedback from... Read More
Posted by DMA Solutions Team on April 25, 2017 10:30 AM
Facebook is one of the largest advertising platforms in the world, so we love that they are constantly making updates and rolling out new features in... Read More
Posted by DMA Solutions Team on April 21, 2017 9:00 AM
New products and packaging are common for innovative companies in the fresh produce space to have, but has the look of your website and your online... Read More
Posted by DMA Solutions Team on April 19, 2017 12:50 PM
You’ve spoken, and we’ve answered! As we ask fellow fresh produce marketers about the tools that would help them with their marketing efforts, social... Read More
Posted by DMA Solutions Team on April 18, 2017 11:49 AM
Earth Day is one of several spring holidays that fresh produce marketers should take full advantage of. This holiday opens doors for brands to step... Read More
Posted by DMA Solutions Team on April 17, 2017 10:30 AM
Earlier this year, we shared our list of the best marketing blogs all fresh produce marketers should follow. Because these blogs have helped us with... Read More
Posted by DMA Solutions Team on April 12, 2017 10:04 AM
According to Kissmetrics, 47% of people expect a website to load in 2 seconds or less. Old, outdated websites have a tendency to take longer to load,... Read More
Posted by DMA Solutions Team on April 11, 2017 10:53 AM
Fresh produce marketers, we want to change your mindset when it comes to websites! We often speak with marketers who view websites as a temporary... Read More
Posted by DMA Solutions Team on April 7, 2017 12:07 PM
Earth Day is April 22 and in honor of this special day, we want to talk about how sustainability is an important differentiator in the marketplace... Read More
Posted by DMA Solutions Team on April 5, 2017 10:53 AM
A huge component of marketing agency life is the pitch. Defined as “a presentation by one or more people to an investor or group of investors,”... Read More
Posted by DMA Solutions Team on April 4, 2017 2:47 PM
Guest Blog Post from Matt Greenstein — Director of Business Development at Spoiler Alert. Nearly 50% of fruits and vegetables grown are wasted, and... Read More
Posted by Mackenzie Wortham on March 31, 2017 11:35 AM
Earlier this year, we posted about 5 blogs that all fresh produce marketers should follow in 2017. Now we’d like to focus on each of these blogs and... Read More
Posted by DMA Solutions Team on March 29, 2017 10:18 AM
Websites can sometimes be both a blessing and a curse. You have this wonderful spot carved out on the web to direct people to learn about your... Read More
Posted by DMA Solutions Team on March 28, 2017 12:07 PM
In marketing, visibility is key, and search engine optimization and organic search rankings are a big part of that. Is your website and brand being... Read More
Posted by Marci Allen on March 24, 2017 10:18 AM
When it comes to social media, we’ve seen many marketers slowly transition their entire communication strategy around a presupposed millennial... Read More
Posted by DMA Solutions Team on March 22, 2017 12:25 PM
It’s no secret that mobile use is a part of our everyday life, but you might be surprised to know that 75% of all web use will be mobile as of 2017... Read More
Posted by Marci Allen on March 21, 2017 10:47 AM
If it’s been a few years since you’ve invested in a new website, you may not be aware of how content management systems (CMS) have evolved. They are... Read More
Posted by DMA Solutions Team on March 17, 2017 11:04 AM
Last year, six top-performing students from Texas A&M University attended the Viva Fresh Expo through a scholarship from the Aggies for Fresh... Read More
Posted by Mackenzie Wortham on March 15, 2017 10:10 AM
We understand more than anyone the weight that comes with the task of redesigning a website. It’s no easy feat, and if you went through a redesign... Read More
Posted by Mackenzie Wortham on March 14, 2017 12:52 PM
Year after year, our favorite events like the United Fresh Produce Show seem to sneak up on us. Now that we only have 3 months (just 90 short days!)... Read More
Posted by DMA Solutions Team on March 10, 2017 2:46 PM
Marketers, we have some good news and some other news to share with you regarding Facebook ads. The good news is that Facebook ads have changed for... Read More
Posted by DMA Solutions Team on March 8, 2017 10:59 AM
Our friends at Full Tilt recently shared their thoughts on the future of Pinterest in 2017 and the marketing opportunities it will provide, arguing... Read More
Posted by DMA Solutions Team on March 7, 2017 12:10 PM
There’s no denying that video continues to be a relevant and preferred method of content on social media. According to Facebook’s annual report,... Read More
Posted by DMA Solutions Team on March 3, 2017 11:00 AM
If you are an avid reader of The Core, you know that influencer marketing is a strategy that we strongly recommend. However, it can seem like quite... Read More
Posted by DMA Solutions Team on March 1, 2017 10:24 AM
The 2017 Fresh Produce Trade show Season officially kicks off next week and we’re here to share all of the tips, recommendations and information that... Read More
Posted by DMA Solutions Team on February 28, 2017 5:43 PM
Guest Blog Post from Matt Greenstein — Director of Business Development at Spoiler Alert. Ugly produce seemed to be the next big trend in the fresh... Read More
Posted by DMA Solutions Team on February 24, 2017 8:52 AM
Punxsutawney Phil may have seen his shadow, but if you’re lucky enough to be like those of us in Texas, you’ve already put winter behind you and... Read More
Posted by DMA Solutions Team on February 22, 2017 12:28 PM
Creating social media accounts for your brand is easy enough, but once you have the social accounts, where do you go next and how do you obtain... Read More
Posted by DMA Solutions Team on February 21, 2017 12:39 PM
We’ve all likely fallen victim to mediocre or just plain bad customer service. From hours spent on hold to a lack of response altogether from a... Read More
Posted by DMA Solutions Team on February 17, 2017 11:48 AM
Guest Blog Post by Donna DeClemente, Director of Social & Digital Media, American Sweepstakes & Promotion Company www.american-sweeps.com Sweepstakes... Read More
Posted by DMA Solutions Team on February 15, 2017 11:46 AM
After Mother Nature dealt growers and brands like Wonderful® Pistachios years of less-than-ideal growing conditions, in 2016 she finally lightened up... Read More
Posted by Mackenzie Wortham on February 14, 2017 12:11 PM
It’s Valentine’s Day and we want to gush about a major crush we’ve got on Inbound Marketing. If you aren’t familiar with everything inbound marketing... Read More
Posted by DMA Solutions Team on February 10, 2017 12:28 PM
With Valentine’s Day just around the corner, we’re seeing “heart shapes” everywhere we turn. Specifically, our team of social media experts is... Read More
Posted by Marci Allen on February 8, 2017 12:24 PM
In part I on this series topic, we introduced the value in having consumer data-based conversations with your retail buyers, now we want to give you... Read More
Posted by DMA Solutions Team on February 6, 2017 3:51 PM
If the commercial breaks from last year’s big game were all about celebrity endorsements, then this year’s ads were all about “the message.” The... Read More
Posted by DMA Solutions Team on February 3, 2017 11:44 AM
It’s time to get back in the saddle and start training for the 4th annual Tour de Fresh! From a dream ride route on the beautiful California coast to... Read More
Posted by Marci Allen on February 1, 2017 10:37 AM
Many of you have been in the proverbial hot seat sitting across a retailer’s desk discussing category and brand performance, crop projections,... Read More
Posted by DMA Solutions Team on January 31, 2017 5:11 PM
Do you know what people search for online that relates to your brand? They could search for products that you grow or sell, or perhaps they’re... Read More
Posted by DMA Solutions Team on January 27, 2017 1:27 PM
By 2020, your customers will manage 85% of their relationships without ACTUALLY talking to a human. This means that your assets, including your... Read More
Posted by DMA Solutions Team on January 25, 2017 11:05 AM
We love blurring the lines between art, entertainment, and marketing, so when we catch wind of a brand that manages to do just that, we sit up and... Read More
Posted by DMA Solutions Team on January 24, 2017 11:50 AM
A lot happened in 2016. From the Summer #OlympicsFails to one crazy presidential election, many people have welcomed 2017 with open arms. Yet despite... Read More
Posted by DMA Solutions Team on January 20, 2017 3:59 PM
The only thing you can consistently count on when it comes to marketing and social media is that the tools (and rules!) are going to change. Don’t... Read More
Posted by DMA Solutions Team on January 18, 2017 11:26 AM
Dear Mrs. Obama, In the words of the iconic 90’s boy band, Boyz II Men, “It’s so hard to say goodbye…” But that’s not the main reason for my letter... Read More
Posted by DMA Solutions Team on January 17, 2017 12:02 PM
To someone unfamiliar with public relations, there may be many questions surrounding why their marketing plan needs it. Within the fresh produce... Read More
Posted by DMA Solutions Team on January 13, 2017 12:57 PM
As we identified in our previous post about the hottest trends for 2017, more personalized, convenient and philanthropic approaches to marketing are... Read More
Posted by Dan'l Mackey Almy on January 11, 2017 10:50 AM
If there’s one common challenge that marketers in the fresh produce industry share. It’s finding the “time to do it all.” We know this because over... Read More
Posted by DMA Solutions Team on January 10, 2017 2:55 PM
We’ve spent the past several years studying and grappling with how Public Relations can bring success to fresh produce marketers. One thing we know... Read More
Posted by DMA Solutions Team on January 6, 2017 6:19 PM
There are so many resources available to marketers to jumpstart your 2017 marketing journey that it can be a little overwhelming. Fear not – we have... Read More
Posted by Megan Zweig on January 4, 2017 9:00 AM
Oftentimes in business knowing what we do and how we do it isn’t always enough to produce the results that the business is ultimately seeking to... Read More
Posted by DMA Solutions Team on January 3, 2017 12:24 PM
It would be an understatement to say we have a “crush” on two marketing geniuses: Gary Vaynerchuk and Seth Godin. Both Gary and Seth are notable... Read More
Posted by Mackenzie Wortham on December 28, 2016 9:20 AM
For many marketers, the idea of being ahead of your competition is a desirable position to be in. However, It’s no simple task considering how... Read More
Posted by Marci Allen on December 27, 2016 11:43 AM
There is no shortage of arguments for why marketers should think long and hard about foregoing a content development budget in 2017. In fact, there... Read More
Posted by DMA Solutions Team on December 21, 2016 10:45 AM
2016 was a particularly crazy year, or so it seemed. Advances in technology and our 24/7 instantly gratifying news cycle have not only changed the... Read More
Posted by DMA Solutions Team on December 20, 2016 11:53 AM
In the past, corporations and established businesses had strongholds on their respective industries, dominating as the most widely-recognized... Read More
Posted by DMA Solutions Team on December 16, 2016 11:41 AM
If you’d like to create experiences with your brand that “bring it to life,” you may want to consider hosting an event in 2017. But before you dive... Read More
Posted by Mackenzie Wortham on December 14, 2016 9:00 AM
One of the most exciting aspects of our jobs as marketers is that the best practices and the opportunities available to us are continually changing.... Read More
Posted by Mackenzie Wortham on December 13, 2016 11:25 AM
There’s nothing quite like The Big Apple during the holidays, and when you combine that with fresh produce industry folks coming together to promote... Read More
Posted by DMA Solutions Team on December 9, 2016 9:52 AM
We’re back again to discuss some of the biggest food trends coming up in 2017, and this year we’ve got some of our favorite influencers in the... Read More
Posted by DMA Solutions Team on December 7, 2016 9:30 AM
Earlier this month, DMA released our 2017 Social Media Calendar and along with the download, we asked marketers about their biggest social media... Read More
Posted by DMA Solutions Team on December 6, 2016 9:30 AM
There’s more to a person than what they do. Sometimes a person’s career is a large part of who they are, but I’ve found that it takes some digging to... Read More
Posted by DMA Solutions Team on December 2, 2016 11:08 AM
Social media marketing is constantly evolving, and it has become a pillar for business growth. In 2016 there are over 2.2 billion active users and... Read More
Posted by Mackenzie Wortham on November 30, 2016 11:06 AM
It’s not news that CPG products and other non-produce packaged foods are eager to gain supermarket retail space next to fresh lettuce and apples. In... Read More
Posted by Mackenzie Wortham on November 29, 2016 3:45 PM
During the 2016 PMA Fresh Summit Expo, Yerecic Label partnered with FMI and 210 Analytics to deliver a powerful educational session featuring their... Read More
Posted by DMA Solutions Team on November 22, 2016 10:05 AM
The clock is ticking. I can’t even believe that I’m about to type these words… There are less than six weeks remaining in 2016, which means that... Read More
Posted by Marci Allen on November 21, 2016 5:45 PM
Four of our team members just returned from a fantastic experience at HubSpot’s annual Inbound Conference where 19,000 marketers from 92 countries... Read More
Posted by DMA Solutions Team on November 18, 2016 11:54 AM
We know that budgeting for the New Year puts many marketers in the fetal position. We get it! But hear us out: consider working with an agency on... Read More
Posted by DMA Solutions Team on November 16, 2016 10:05 AM
As a fresh produce marketer, one of the most fun yet challenging aspects of our role is the ever-changing trends and tastes that speak to our... Read More
Posted by DMA Solutions Team on November 15, 2016 1:54 PM
Photos are such a powerful form of communication. A good photo can express mood, tone, and atmosphere that can align with your brand and even move it... Read More
Posted by Mackenzie Wortham on November 11, 2016 12:11 PM
The world’s largest professional network, more commonly known as LinkedIn, is a go-to for human resource professionals when it comes to recruiting... Read More
Posted by Dan'l Mackey Almy on November 9, 2016 1:55 PM
Each year I attend Fresh Summit, I become increasingly excited for the State of the Industry (SOI) presentation. This year Cathy Burns and Bryan... Read More
Posted by Mackenzie Wortham on November 8, 2016 11:06 AM
Today is Election Day, and while we certainly hope that each of you have been to the polls to cast your vote for our nation’s next leader, we’d like... Read More
Posted by DMA Solutions Team on November 4, 2016 9:42 AM
Video will account for 80% of global internet traffic by 2019. This is a pretty solid indicator that marketers should include video as a part of... Read More
Posted by DMA Solutions Team on November 2, 2016 1:15 PM
As a social media specialist at DMA, taking advantage of all of the dates and holidays out there (fresh produce specific and everything in between)... Read More
Posted by DMA Solutions Team on November 1, 2016 11:08 AM
The Tour de Fresh, presented by The California Giant Foundation, recently held their very first regional event in Fort Worth, Texas, and it was... Read More
Posted by DMA Solutions Team on October 28, 2016 1:13 PM
If you're playing in the big playground of social media, it’s time to realize that this game is a pay to play one. These days, no matter the platform... Read More
Posted by DMA Solutions Team on October 26, 2016 9:00 AM
The only constant when it comes to Facebook is to expect change. While no one knows exactly what changes will occur in 2017 (except maybe Mark... Read More
Posted by DMA Solutions Team on October 25, 2016 1:44 PM
The buzz surrounding 2017 social media experts is that Twitter is a potential target for acquisition. These rumors stem from the projection that... Read More
Posted by DMA Solutions Team on October 21, 2016 11:49 AM
It’s unavoidable: algorithms and updates can happen overnight. And while we can always wish for a fortune teller to give us a heads up before things... Read More
Posted by Mackenzie Wortham on October 19, 2016 2:18 PM
As we walked across the vast tradeshow floor in Orlando this past weekend, one thing was clear: fresh produce brands are stepping up their marketing... Read More
Posted by DMA Solutions Team on October 18, 2016 11:25 AM
It’s no secret that the talent at DMA Solutions has doubled in the last few years in order to support the need for more specialized marketing in... Read More
Posted by DMA Solutions Team on October 12, 2016 12:57 PM
As marketers, your #1 goal is to help your sales team tee up, nurture and close sales. Yet much of your success hinges on your team’s effort after... Read More
Posted by DMA Solutions Team on October 11, 2016 12:20 PM
The time has come to assemble your social media plans in order to maximize your impact past the trade show floor in Orlando this weekend. Over the... Read More
Posted by DMA Solutions Team on October 7, 2016 1:39 PM
Some of you may be so busy planning out your Fresh Summit booth that you have not been able to fully digest the schedule of events and figure out... Read More
Posted by Dan'l Mackey Almy on October 5, 2016 11:45 AM
If you’re anything like our team at DMA Solutions, you like to think about the big picture as you start on your annual planning. Identifying our... Read More
Posted by Megan Zweig on October 4, 2016 11:59 AM
You may not have heard of a brand lexicon before, but once we tell you a little more about it – you’re going to want one! A brand lexicon is... Read More
Posted by Mackenzie Wortham on September 30, 2016 1:43 PM
Before you start working on your PMA Fresh Summit packing list, take a few minutes to get inspired and in the right state of mind to tackle that vast... Read More
Posted by Mackenzie Wortham on September 28, 2016 9:52 AM
Trade show veterans and first-time attendees alike should plan for success prior to attending a trade show. With a record number of exhibiting... Read More
Posted by DMA Solutions Team on September 27, 2016 11:55 AM
As PMA Fresh Summit approaches, our focus tends to be consumed by booth design, marketing and sales collateral, branding updates, new product... Read More
Posted by DMA Solutions Team on September 23, 2016 12:23 PM
Produce, floral, talent and tech ALL in one place at the same time. It’s that time of year again! Fresh Summit is right around the corner, and... Read More
Posted by Marci Allen on September 21, 2016 11:00 AM
Have you ever been asked to report back on how your company performed at a tradeshow and been at a loss as to how to deliver some measurable insights... Read More
Posted by DMA Solutions Team on September 20, 2016 9:00 AM
Digital and social media present opportunities for fresh produce brands to directly connect and engage with shoppers/end-consumers. That direct... Read More
Posted by Mackenzie Wortham on September 16, 2016 10:00 AM
With more people anticipated to attend this year’s Fresh Summit Convention + Expo in Orlando than ever before, it is imperative that you utilize... Read More
Posted by DMA Solutions Team on September 14, 2016 9:00 AM
We’ve discussed the value of bloggers and why working with one can foster meaningful connections for your brand while providing an opportunity to tap... Read More
Posted by DMA Solutions Team on September 13, 2016 10:00 AM
PokémonGO is a phenomenon, no doubt about it. With a daily active user rate that’s passed up Tinder and almost Twitter at its peak point, the... Read More
Posted by DMA Solutions Team on September 9, 2016 12:44 PM
If you’re wondering what sponsorships are still up for grabs at the upcoming 2016 Fresh Summit Convention, you’ve come to the right place – and... Read More
Posted by Marci Allen on September 7, 2016 10:28 AM
Are you a first-time tradeshow exhibitor at PMA Fresh Summit in October? As you’re wrapping up your plans over the next few weeks, we’ve identified a... Read More
Posted by Marci Allen on September 6, 2016 11:53 AM
This year’s Inbound 2016 conference is just around the corner and I, along with several other members of the DMA team, are looking forward to... Read More
Posted by DMA Solutions Team on September 2, 2016 11:20 AM
Since social media is an ever-changing field, it is almost impossible to predict what might unfold on your social sites. Today’s social media... Read More
Posted by DMA Solutions Team on August 31, 2016 12:09 PM
Ahhhhh, Washington DC in the fall of a presidential election year – there’s nothing quite like it! For political junkies like me, the city’s... Read More
Posted by DMA Solutions Team on August 30, 2016 11:56 AM
Think about the people in your life who you trust the most. You have a deep, personal connection with them. You confide in them when you’re facing a... Read More
Posted by DMA Solutions Team on August 26, 2016 3:56 PM
How many times have you collected a mountain of “stuff we all get” or swag at an event only to toss most of it in the trash before you head to the... Read More
Posted by Megan Zweig on August 24, 2016 11:50 AM
Most of the time when I ask fresh produce marketing professionals about their plans for Fresh Summit, we discuss the booth, what it will look like... Read More
Posted by DMA Solutions Team on August 23, 2016 1:09 PM
When I was in school, professors often preached that by “the merit of my birth year,” I was destined for social media marketing. As a Millennial, I... Read More
Posted by DMA Solutions Team on August 19, 2016 10:22 AM
It seems like very little is going right when it comes to the 2016 Summer Olympics Games happening right now. Just look at any news source and you... Read More
Posted by DMA Solutions Team on August 17, 2016 12:16 PM
For brands wanting to forge an ongoing relationship with an influencer, the biggest hurdle is where to start and who to work with. Bloggers have... Read More
Posted by DMA Solutions Team on August 16, 2016 11:06 AM
Sometimes it’s great to take a moment to refresh on marketing principles and basics! For anyone who studied marketing in college, you will remember... Read More
Posted by DMA Solutions Team on August 12, 2016 10:38 AM
They’re here, they’re here! Instagram analytics have officially arrived for one of our favorite social media platforms. Although we’ve previously had... Read More
Posted by DMA Solutions Team on August 10, 2016 11:50 AM
We love our comfort zones. Very few people truly enjoy stepping out into the “unknown” and taking risks. If you’re the type of person that is afraid... Read More
Posted by DMA Solutions Team on August 9, 2016 2:18 PM
As marketers, we sometimes focus so much on numbers that we forget about heart. While there are plenty of technical things we can do to turn the dial... Read More
Posted by DMA Solutions Team on August 5, 2016 1:22 PM
Thanks to a record-setting 2016 Signature Event last week in northern California, the Tour de Fresh in its third year has raised almost half a... Read More
Posted by Mackenzie Wortham on August 3, 2016 12:06 PM
While the annual PMA Foodservice conference in Monterey, CA gets us excited each year for new trends and ideas for consuming and using fresh produce... Read More
Posted by DMA Solutions Team on August 2, 2016 12:13 PM
With the vast amount of social media platforms being used today, there are many useful ways to tap into the potential of analytical tools. Data from... R
