The Core - A Blog by DMA Solutions

Who does Private Label benefit?

Posted by Dan'l Mackey Almy on December 2, 2021 6:00 AM

When “private label” is brought up in a conversation within our industry, you can cut the tension with a knife. Why is that? I believe it’s because... Read More

Brand vs. Retailer: Who is the better marketer?

Posted by Jessica Schneider on December 1, 2021 1:43 PM

Private label is one of the most important topics in our industry, but it also seems to be one of the most sensitive. Depending on who you ask, you... Read More

How to Create Branding with Intentional Messaging

Posted by Mari Cobb-Manriquez on November 30, 2021 6:00 AM

If you ask ten marketers to define the word "brand," you'll likely get ten wildly different definitions in return. Read More

7 Reasons We’re Grateful to Work in Fresh Produce

Posted by Mackenzie Wortham on November 23, 2021 6:00 AM

Some say that the best way to wake up each day with a joyful spirit and feeling excited to go to work is to adopt an attitude of gratitude. We say... Read More

Gourds on a table

5 Things the DMA Team is Grateful For This Thanksgiving

Posted by Gabby Ausbrook on November 18, 2021 6:00 AM

Thanksgiving is so much more than just a day spent watching football with family and overindulging in delicious food. It’s a time for gratitude,... Read More

How to Show Gratitude Every Day on Social Media

Posted by DMA Solutions Team on November 17, 2021 6:15 AM

Gratitude is about being thankful for what we have, both in our working lives and in our personal lives. With Thanksgiving right around the corner,... Read More

Gourds on a wooden background

What is Gratitude Marketing & How Fresh Food Marketers Can Apply It

Posted by Leslie Simmons on November 16, 2021 6:00 AM

Can you think of a recent time when someone went above and beyond to show appreciation for you? As kids, we learned that saying "thank you" was the... Read More

Things You May Not Know About Thanksgiving

Posted by Lizzy Hymel on November 11, 2021 6:00 AM

Thanksgiving 2021 is approaching quickly and we’ve got all your pressing questions answered. Well, maybe not pressing questions but a few fun facts... Read More

Thanksgiving table with meals

Not So Joyous Realities to Consider for Your Thanksgiving Marketing Efforts

Posted by Jessica Schneider on November 10, 2021 5:45 AM

Many people claim Thanksgiving to be one of the best holidays of the year, but is it the best day of the year for everyone? The holiday can actually... Read More

15 Quotes to Share on  Thanksgiving Day

Posted by Hena Husain on November 9, 2021 8:00 AM

Need help with your final push to show gratitude to your audience on social media on Thanksgiving Day?  In this post, we're serving up 15 quotes you... Read More

Why Your Social Media Marketing Isn't Working

Posted by Megan Zweig on November 4, 2021 6:00 AM

To say that social media marketing is a big job may just be the understatement of the week.  This evolving and necessary element to a successful and... Read More

Man reaching a piece of paper

Five Things Every Fresh Produce Website Needs

Posted by Mari Cobb-Manriquez on November 3, 2021 6:00 AM

Websites are a must-have for any brand in the fresh produce industry. They serve as a central hub for all branding and communication efforts. Read More

Shaking Hands

Read This Before You Hire A Creative Designer

Posted by Megan Zweig on November 2, 2021 11:00 AM

Today's creative design talent pool is abundant.  As a marketing operations professional, I receive calls and emails weekly from creative... Read More

Squid Game: Will Your Email Make The Cut?

Posted by Mariana Bulgarelli on October 28, 2021 8:00 AM

Let’s play a game. I will now explain the instructions of the game.  You have one email to send to a 500 person list of recipients. Who will open the... Read More

Decoration ball of icons

Helpful Holiday Statistics for Fresh Produce Marketers

Posted by Marci Allen on October 27, 2021 6:30 AM

As we round the corner in September and look to the next few months, we've got nothing but green lights ahead as food marketers. With holiday... Read More

Halloween iconography

How Important is Halloween to Your Marketing?

Posted by Jessica Schneider on October 26, 2021 5:45 AM

Halloween is this week, which means the eating season is here. Halloween, Thanksgiving, Christmas, the Super Bowl - the list of eating occasions goes... Read More

Laptop on person's lap looking at her wristwatch

When Is The Best Time to Invest in Marketing?

Posted by Lauren Miller on October 21, 2021 6:15 AM

One of the biggest mistakes we see is when companies decide to invest in marketing as a last resort. They're in the middle of a slump, a crisis, a... Read More

Fresh Summit is Canceled

What You Should Do Now That Fresh Summit is Canceled

Posted by Megan Zweig on October 20, 2021 5:30 AM

Now that the news about Fresh Summit's cancellation has settled in, the reality that we must delay another year of gathering, networking, and... Read More

Someone budgeting

Five Things Every Marketing Budget Should Include

Posted by Mari Cobb-Manriquez on October 19, 2021 6:00 AM

It's hard to believe, but it's time to start planning marketing budgets for 2022! As you're creating your overall marketing plan and budget for 2022,... Read More

people watching a movie

Scary Truths About the Future of Social Media

Posted by Jordan Glover on October 14, 2021 6:00 AM

With Halloween around the corner, we’ve got “scary” on the brain. We’ve rounded up important statistics about the future of social media that might... Read More

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25 Killer Tips from the DMA Social Media Team

Posted by Hena Husain on October 13, 2021 5:45 AM

In today's digital age, showing up well on social media is more important than ever.  With millions of brands competing to stand out online, it's... Read More

TikTok App

How the TikTok Algorithm Works

Posted by Jessie Donlon on October 12, 2021 6:00 AM

If you’ve spent any time on TikTok, the algorithm seems impossible to understand, and honestly… can be "spookily" accurate for your preferences! If... Read More

Fresh Summit logo

Looking Back: 10+ Years of Fresh Summit Memories

Posted by Mackenzie Wortham on October 7, 2021 6:00 AM

With the news of Fresh Summit’s cancellation due to the lasting effects of Hurricane Ida in New Orleans, we’re having a serious case of withdrawal.... Read More

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3 Tips To Maximize PR Exposure in Lieu of Fresh Summit

Posted by Lauren Miller on October 5, 2021 6:00 AM

With the cancellation of this year's PMA Fresh Summit, we have to shift our focus. In years past, a marketer's life leading up to this event was... Read More

Apps on a phone

Let's Talk TikTok

Posted by Jordan Glover on September 30, 2021 6:00 AM

Pre-quarantine, the odds of you knowing about or viewing TikToks were probably dependent on if you had a teenager living in your house or not. A few... Read More

Animated recipe book

Working with Influencers on TikTok

Posted by DMA Solutions Team on September 29, 2021 5:45 AM

TikTok is "the it" social media network of the moment. One important group of people that TikTok has caught the attention of is influencers.... Read More

Animated girl taking a selfie

TikTok Stats You Need to Know

Posted by Jessie Donlon on September 28, 2021 6:45 AM

If you know someone under the age of 30, you likely know a little about TikTok. While brands should be aware of what's happening on the platform,... Read More

animated people providing customer service

How Brands Should Respond to Customer Service Issues

Posted by Jordan Glover on September 23, 2021 6:30 AM

The age-old saying of “the customer is always right” is still relevant. Only now, they have a megaphone. With social media platforms becoming the... Read More

cancelled stamp

What it Means to be "Cancelled"

Posted by Gabby Ausbrook on September 22, 2021 6:30 AM

You may have overheard someone say that something has been “cancelled” in recent years. Well, they probably weren’t talking about their afternoon... Read More

Heart shaped hands holding utensils

Six Statistics About Customer Service for Food Marketers

Posted by Lizzy Hymel on September 21, 2021 6:30 AM

Creating a customer service experience is vital for any company’s success. Customer service is the support you offer your customer before, during,... Read More

Shopping characters

How to Use Analytics to Plan for the Holidays

Posted by Mari Cobb-Manriquez on September 16, 2021 6:30 AM

The North Pole is about to enter its busy season, and so are fresh produce marketers! The holiday season can also be known as the "Eating Season,"... Read More

Planning calendar

Planning Tips for Your Holiday Marketing

Posted by Jessica Schneider on September 15, 2021 6:30 AM

Now that we have back-to-school season out of the way, it’s time we start talking about the holidays (or what we like to call ‘the eating season’ ... Read More

Man with a tablet in the field

Reasons to Attend the 2021 Sustainable Produce Summit

Posted by DMA Solutions Team on September 9, 2021 6:00 AM

Achieving sustainability has never been more important than it is today. The effects of climate change are evident across the globe, hitting... Read More

Five Ways to Increase Your Public Relations Opportunities Right Now

5 Ways To Increase Your Public Relations Opportunities Right Now

Posted by Lauren Miller on September 8, 2021 6:05 AM

Unlike many other marketing disciplines, public relations relies heavily on a much longer lead time to communicate with the media on behalf of a... Read More

5 Types of Marketing Appeals to Use to Captivate Your Audience

Posted by DMA Solutions Team on September 7, 2021 6:00 AM

There are essential marketing terms and best practices that we, as marketers, should be familiar with so that when we put our knowledge into... Read More

man throwing money

How Much Should You Pay for a New Website?

Posted by Mackenzie Wortham on September 2, 2021 6:00 AM

It’s one of the most frequently asked questions that we get, and one that gives far too many fresh produce marketers the heebie jeebies from days... Read More

Shadow monster and a person

Marketing Is Evil

Posted by Megan Zweig on September 1, 2021 6:15 AM

This is a shocking statement, I know, but if you think about it, how many times in the last month have you been annoyed by an advertisement or an... Read More

Explosion of colorful powder

Fun Ways to Ignite Creative Thinking

Posted by Jessica Schneider on August 25, 2021 6:00 AM

Have you ever experienced a time where your creative spark felt so dim to the point that the lightest wind may knock it out completely? Okay, that... Read More

Employees being creative

Why Creativity Should Be One of Your Top Priorities

Posted by Marci Allen on August 24, 2021 6:15 AM

Research on the topic of creativity in the workplace seems to converge on the same conclusion: creativity leads to productivity. I think we could all... Read More

Collage of a diverse group of people

Ways Your Brand Can Be More Inclusive

Posted by Jessie Donlon on August 19, 2021 6:30 AM

When it comes to marketing, it is monumentally important for brands who are focused on growing their reach and positively impacting their company’s... Read More

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How to Serve Consumers With Disabilities Better On Social Media

Posted by DMA Solutions Team on August 18, 2021 6:30 AM

From a marketing perspective, people with disabilities represent a highly underserved group of consuming audiences.  In this post, we hope to inspire... Read More

Diverse coworkers

Why It's Important For Your Marketing To Be Diverse And Inclusive

Posted by Hena Husain on August 17, 2021 6:30 AM

Let's face facts... it has always been important for marketing to be diverse and inclusive. And now, it's especially important.  Read More

Marketing Tools Worth Investing In

5 Marketing Technology Tools Worth Investing In

Posted by DMA Solutions Team on August 12, 2021 6:00 AM

A good marketer typically has superb problem-solving skills and an abundance of creativity, but even great marketers can be even more effective—and... Read More

Person with shopping bags

How to Generate Your Own Shopper Data

Posted by Mariana Bulgarelli on August 11, 2021 6:10 AM

Data is your best friend when it comes to proving a point. Want a larger marketing budget? Show them the data. Want to introduce a new product to... Read More

Two people shaking hands

What You Need to Know About CRMs

Posted by Mari Cobb-Manriquez on August 10, 2021 6:03 AM

Digital marketing has tons of acronyms, and some important things can get lost in the "alphabet soup" of it all. "CRM" is one of those acronyms that... Read More

Why Tradeshow Media Coverage is Important

Posted by Jessica Schneider on August 4, 2021 6:00 AM

Trade show season is officially back in person! While you're planning for your next big show, don’t forget to apply tried and true tradeshow... Read More

Frequently Asked Questions About Public Relations

FAQs About Public Relations

Posted by Jordan Glover on August 3, 2021 6:00 AM

Over the past few years, we've seen the power and success that PR has brought to fresh produce brands. We’ve seen consumer placements in publications... Read More

Marketing Tips for the 2021 Back-to-School Season

Posted by Megan Zweig on July 29, 2021 6:00 AM

The 2021 back-to-school (BTS) season will be a critical one for retailers this fall and estimates dating back to pre-pandemic levels are in the... Read More

Is Pinterest In Your Back-To-School Marketing Kit?

Posted by Jordan Glover on July 28, 2021 6:00 AM

The back-to-school season is busy for everyone - students, parents, teachers and in our case, marketers. While it’s easy to skip over this season and... Read More

What Blew Us Away (#WBUA): PMA Foodservice 2021

Posted by DMA Solutions Team on July 27, 2021 1:09 PM

Was it a return to the good 'ole days or simply a renewed sense of comradery amidst the new normal? Last week's PMA Foodservice Conference & Expo was... Read More

2021 Marketing Realities & Predictions for Fresh Produce Marketers

Posted by Mackenzie Wortham on July 22, 2021 6:00 AM

It seems like it was just yesterday I was putting the final touches on our blog post featuring marketing trends and predictions for 2020, blissfully... Read More

Food Trends You're Still Going To See In 2021

Posted by DMA Solutions Team on July 21, 2021 6:00 AM

We're halfway through 2021, and while we've already seen some food trends come and go and some that are here to stay as a result of COVID (i.e. to-go... Read More

Most Read Blog Posts of 2021

Posted by Marci Allen on July 20, 2021 6:00 AM

We've hit the halfway mark in our 2021 marketing journey, and have been taking a look back at not only our client's marketing performance, but also... Read More

Don't Panic! Instagram is Here to Stay

Posted by Jessie Donlon on July 15, 2021 6:00 AM

You may have read the recent headlines that lead you to believe the Instagram app you know and love is no longer going to provide you with the... Read More

Why You Need A Blog

Posted by Mari Cobb-Manriquez on July 14, 2021 6:00 AM

If your brand doesn't utilize a blog as part of the overall content marketing strategy, you are missing out on opportunities to connect with your... Read More

5 Steps to Improve Your Marketing Performance in 6 Months or Less

Posted by Mackenzie Wortham on July 13, 2021 6:00 AM

It’s crazy to imagine just how different the world was one year ago. We were in the midst of rethinking our marketing plans and setting new standards... Read More

PMA Foodservice 2021 Monterey California

What You Need To Know About PMA Foodservice

Posted by Megan Zweig on July 8, 2021 6:00 AM

After missing face to face event participation in 2020, excitement is building as we prepare to see our west coast colleagues in Monterey, California... Read More

How To Create a Sales Dependency on Marketing 

Posted by Mackenzie Wortham on July 7, 2021 6:00 AM

Picture this: marketing regularly supplies sales with data they can use as an aid in nurturing and understanding your customers’ needs, and as a... Read More

5 Tips to Prep Your Sales Team for In-Person Tradeshows

Posted by Mackenzie Wortham on July 6, 2021 6:00 AM

Now that we've entered July, the tradeshow season outlook for 2021 is very different than it was this time last year.  As we look forward to many... Read More

Two Things You Must Do to Connect with Gen Z

Posted by Mari Cobb-Manriquez on July 1, 2021 6:00 AM

When planning content for the future, don't forget Gen Z! This younger age group makes up a quarter of the US population, so it's important to craft... Read More

Gen Z & Social Media: What You Need to Know

Posted by Hena Husain on June 30, 2021 6:00 AM

Let's just get right down to it....Gen Z is reinventing the wheel for social media marketing. As the next maturing generation, they make up the... Read More

ICYMI: Reaching Gen Z for Fresh Produce Marketers

Posted by Mackenzie Wortham on June 29, 2021 6:00 AM

Did you know that at 72.8 million strong, Generation Z makes up a quarter of the US population? That's right - there's a new generation in town and... Read More

Why You Should Care More About Your Website

Posted by DMA Solutions Team on June 24, 2021 6:00 AM

Websites are often one of the first marketing budget items to take a back seat, because website projects feel like a 'nice to have' rather than a... Read More

Three Websites We Love Right Now

Posted by Mari Cobb-Manriquez on June 23, 2021 6:00 AM

We are passionate about helping brands build effective digital marketing strategies at DMA, and we love a good website! In this post we rounded up a... Read More

5 Ways To Sell While You Sleep

Posted by DMA Solutions Team on June 22, 2021 6:00 AM

Sales in a slump? Maybe it's time to take a look at your website. Your website is your biggest communication tool and should be one of your biggest... Read More

Helpful Website Statistics

Helpful Website Statistics You Should Know

Posted by DMA Solutions Team on June 17, 2021 6:00 AM

Updating your website is no easy feat. It requires a clear vision around the goals you want your website to accomplish (e.g. telling your brand... Read More

Improve Your Website Ranking in 3 Steps

Posted by Mari Cobb-Manriquez on June 15, 2021 9:20 AM

When your website is visible in search engine results, it means that the potential customers or shoppers seeking your products or services are more... Read More

5 Things to Consider When Defining Your Brand Voice

Posted by DMA Solutions Team on June 10, 2021 6:00 AM

We sometimes focus so much on the numbers that we forget about the need for people to hear and feel the heart in our brand voice. Some brands make... Read More

Serving Shoppers with Value Added Content

Posted by Jessie Donlon on June 9, 2021 6:00 AM

People are becoming more aware and conscientious of what is being shared and therefore have less tolerance for content that is not adding a benefit... Read More

The Benefits of Having a Messaging Guide

Posted by Megan Zweig on June 8, 2021 6:00 AM

Brands often overlook the importance of creating, having and sharing a simple messaging guide that explains the who, why and what for a company or... Read More

How to Make Your Audience the Hero of Your Story

Posted by Jordan Glover on June 3, 2021 6:00 AM

Nothing beats a good story. Between bedtime stories when you were little or great novels and movies, a good story draws us in and keeps us hanging on... Read More

What You Can Do With a Brand Lexicon

Posted by Megan Zweig on June 1, 2021 6:00 AM

You may not have heard of a brand lexicon before, but once we tell you a little more about it – you’re going to want one! A brand lexicon is... Read More

Social Media Activities That Boost Website Traffic

Posted by Hena Husain on May 26, 2021 6:00 AM

As a newbie to the DMA Solutions social media team, I'm intrigued by the amount of data we are able to retrieve from the marketing activities that we... Read More

Measuring Social Media Advertising Success

Posted by Jessie Donlon on May 25, 2021 6:00 AM

One could say that social media is here to stay, making it imperative for businesses to understand how to properly manage advertising across the... Read More

Why Consistency is Key for Your Social Media Marketing

Posted by Jessie Donlon on May 20, 2021 6:00 AM

You have likely heard the expression “consistency is key” in quite a few different scenarios. And for good reason: whether we're learning something... Read More

Linkedin lead generation

How LinkedIn Can Help Marketers Reach Fresh Produce Buyers

Posted by Mackenzie Wortham on May 19, 2021 6:00 AM

With the amount of focus placed on social media platforms like Facebook, Twitter and Instagram, LinkedIn (sadly) gets overlooked by many marketers.... Read More

Toolkit for Social Media Success

Posted by Jordan Glover on May 18, 2021 6:00 AM

There’s just something about a fresh start!  An opportunity to start over, hit refresh and try something new. This time of year is a great... Read More

Think Your Website Updates Can Wait? Think Again.

Posted by Mari Cobb-Manriquez on May 12, 2021 6:00 AM

Your website is arguably one of your most important communication tools so it's worth allocating time and budget to make sure it is working for you... Read More

Simple Ways to Update Your Website's Performance

Posted by Mari Cobb-Manriquez on May 6, 2021 6:00 AM

A website is a brand's most powerful communication tool. It's the one place on the Internet where you control the message, visuals, and interaction... Read More

Website Details That Are Critical for Digital Success

Posted by Marci Allen on May 5, 2021 10:29 AM

Your website is your most important sales, marketing, and communication tool. There are a few aspects of your site that are commonly overlooked, and... Read More

What Consumers Really Want From Your Website

Posted by DMA Solutions Team on May 4, 2021 6:00 AM

There are three basic expectations that everyone has when visiting a website. In fact, according to Sweor, it only takes about 50 milliseconds for... Read More

natural delights website

Two Big Website Opportunities You May Be Missing

Posted by Mari Cobb-Manriquez on April 29, 2021 6:00 AM

Chances are, your company or brand has a website. That's great! But is it effective?  If you aren't evaluating and updating your website frequently,... Read More

6 Effective Strategies to Boost Blog Traffic & Performance

Posted by Mackenzie Wortham on April 28, 2021 6:00 AM

If you build it, will they come? While it’s true that blogs can be an affordable way for companies to turn their website into a content and traffic... Read More

Tips for Writing Consumer-Friendly Website Copy

Posted by DMA Solutions Team on April 27, 2021 6:00 AM

Let's face it, creating consumer-friendly website copy usually happens when companies decide to invest in a new website altogether.  The great news... Read More

What You Should Know Before Creating Recipes & Taking Photos of Food

Posted by DMA Solutions Team on April 22, 2021 6:00 AM

While Ratatouille might believe that "anyone can cook", I've been to one too many Allrecipes pages to know that not everyone should (see below my... Read More

These Recipes Are Getting High Engagement

Posted by DMA Solutions Team on April 21, 2021 6:00 AM

Recipe development is more than creating a list of ingredients and offering instructions as simple as 1, 2, 3: it is an opportunity to generate human... Read More

How to Collaborate with Influencers for Maximum Brand Impact

Posted by DMA Solutions Team on April 20, 2021 6:00 AM

The aim of Influencer Marketing is to identify the influencers in your niche and make them work for you by promoting your brand. Source: Influencer... Read More

SEPC Southern Exposure 2021 Orlando

What You Missed at Viva Fresh & Southern Exposure

Posted by Mackenzie Wortham on April 15, 2021 6:00 AM

To say how much we cherish the opportunity to spend quality time with long-time friends in the industry while making new ones is an understatement.... Read More

Don't Buy Photography Equipment Without Reading This Blog Post

Posted by DMA Solutions Team on April 14, 2021 6:00 AM

When it comes to taking the perfect photo of food, you must first have the right equipment. The DMA Solutions team has invested thousands of dollars... Read More

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Creating Recipe Content When It’s All Been Done Before

Posted by DMA Solutions Team on April 13, 2021 6:00 AM

“There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give... Read More

Types of Facebook Advertisements & Set Up Instructions

Posted by Jessie Donlon on April 8, 2021 6:00 AM

Facebook advertising can seem like a tall task, especially when you don't have a team member dedicated to creating content, monitoring performance... Read More

Everything We Know About Instagram Reels

Posted by Jordan Glover on April 7, 2021 6:00 AM

Between TikTok and Instagram Reels, keeping up with social media trends can seem like a full-time job. If you’ve been on Instagram’s “Explore Page”... Read More

10 Questions to Ask an Influencer Before You Start Working With Them

Posted by DMA Solutions Team on April 6, 2021 6:00 AM

When talking about influencer management, I usually say that communication is the name of the game! From original contact through to payment for the... Read More

12 Must-Read Blog Posts to Help You With Photography

Posted by DMA Solutions Team on March 31, 2021 6:00 AM

If you know anything about the team at DMA Solutions, you likely know how passionate we are about analyzing data to make smarter decisions about... Read More

What We Know About Clubhouse

Posted by Hena Husain on March 30, 2021 6:00 AM

There’s a new social media platform called Clubhouse and it seems as though it is what people in social media and marketing circles want to talk... Read More

24 Public Relations Statistics That Could Be A Game Changer In 2021

Posted by Lauren Miller on March 25, 2021 6:00 AM

As leaders, doers and thinkers of public relations in the fresh produce industry, we understand how intimidating and oftentimes unreachable success... Read More

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Is The Press Release Dead?

Posted by Jordan Glover on March 24, 2021 6:00 AM

In the current age of advanced technology, it’s become easier than ever for brands to spread a message to target audiences with a simple click of a... Read More

Webinar Recap: Telling Your Brand Story Through Your Website

Posted by DMA Solutions Team on March 23, 2021 6:00 AM

Are your customers truly connecting with the story that you're telling on your website?  Who is your website built for exactly, you or your... Read More

March Madness Meets Public Relations

Posted by Jordan Glover on March 18, 2021 6:00 AM

For college basketball fans, there’s no better time of year than March. Whether your team is a front runner or looking for a “Cinderella story,”... Read More

3 Ways to Get Your New Product Noticed by the Media

Posted by Lauren Miller on March 17, 2021 6:00 AM

There is always a lot of excitement when a new product is set to launch and be unveiled to potential buyers. One marketing activity that should be at... Read More

The Power of the Product Request

Posted by Jessica Schneider on March 16, 2021 6:00 AM

In the world of public relations, brand wins look a little different than that of its traditional marketing counterparts. Unlike advertising or... Read More

What You Need To Know About Media Pitching

Posted by Jordan Glover on March 11, 2021 6:00 AM

Over the last twelve months, we've found ourselves getting back to basics from a marketing perspective. From educating shoppers on how to properly... Read More

Pro-Tips To Help You Better Reach Consumers

Posted by Mari Cobb-Manriquez on March 10, 2021 6:00 AM

Over the last year, we've seen consumer preferences and behaviors shift. As marketers of fresh produce, we've pivoted many times in the last year,... Read More

Fresh Produce Brands You'll Love On Instagram

Posted by DMA Solutions Team on March 9, 2021 6:00 AM

We actively seek out and hunt for brands that are doing marketing well on a regular basis.  Lately we've been crushing on brands in the fresh produce... Read More

Essential Marketing Activities Your Brand Needs Now

Posted by DMA Solutions Team on March 4, 2021 6:00 AM

Whether your marketing is in need of a rock solid foundation or if you've plateaued and want to give your marketing a little rocket fuel,  look no... Read More

Answers to FAQs Our Clients Ask Most About Influencer Marketing

Posted by DMA Solutions Team on March 3, 2021 6:00 AM

Influencer marketing as a marketing vertical is still shrouded in a bit of mystery and as a result, often our conversations with clients garner a lot... Read More

How 2020 Has Changed Shopper Behaviors

Posted by DMA Solutions Team on March 2, 2021 6:00 AM

It’s no secret that 2020 has upended shopper behavior. As the world begins its slow pivot from managing the COVID-19 crisis to recovery and the... Read More

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5 Tips That Will Change Your Instagram Photography

Posted by DMA Solutions Team on February 25, 2021 6:00 AM

These days, it’s all about the ‘gram. With over 25 million business profiles on Instagram, having the ability to capture the attention of your... Read More

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5 Signs You Need a Visual Content Upgrade

Posted by DMA Solutions Team on February 24, 2021 6:00 AM

When your content contains visuals, you should expect a viewer retention rate increase of 42%! Here at DMA, we consider this to be a powerful... Read More

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5 Tips to Capturing the Perfect Recipe Photo

Posted by DMA Solutions Team on February 23, 2021 6:00 AM

When it comes to showcasing food, there is no better way to entice your audience than by posting a delectable recipe shot featuring your fresh... Read More

Lessons from an Industry Newbie

Posted by DMA Solutions Team on February 17, 2021 6:00 AM

Let’s call it like it is, 2020 was tough. Remember when we thought this “new normal” would only last a couple of months? It might not have been a... Read More

Get the Deck: Viva Fresh and Southern Exposure 2021: What You Need to Know

Posted by DMA Solutions Team on February 16, 2021 6:00 AM

For our second Marketing Matters of 2021, we spoke with Dante Galeazzi, President and CEO of Texas International Produce Association, and David... Read More

Pinterest: How To Use It To Benefit Your Brand

Posted by Jessie Donlon on February 10, 2021 6:00 AM

When it comes to social media platforms, Pinterest is often forgotten or deprioritized by marketers. Whether people or brands believe that you can... Read More

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Imperfect Produce Photography: Why It's Important

Posted by DMA Solutions Team on February 10, 2021 6:00 AM

Visual content has become a universal digital language, and one with the power to inspire, encourage, and ultimately, even change behavior. As the... Read More

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The Future of Food Photography

Posted by DMA Solutions Team on February 9, 2021 5:30 AM

The digital world we live in has shaped the trajectory of many things and food photography is no exception.  With the increased capabilities provided... Read More

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Easy Photography Hacks

Posted by DMA Solutions Team on February 4, 2021 6:00 AM

At DMA, photography plays a considerable role when it comes to capturing our clients’ products. Whether it be a packaging shot, beauty shot, or... Read More

What You Won't See on Super Bowl Sunday

Posted by Megan Zweig on February 3, 2021 6:00 AM

This year’s rival between NFL veteran and six-time Super Bowl champ Tom Brady and NFL star and Texas Tech University alumnus Patrick Mahomes, is... Read More

3 Ways to Make Difficult Conversations More Effective

Posted by Hannah Daniels on February 2, 2021 6:00 AM

Having difficult conversations with team members can sometimes be a leader's worst nightmare. However, if equipped with the correct tools, those... Read More

Keys to a Successful Logo Project

Posted by DMA Solutions Team on January 28, 2021 6:00 AM

Campaign after campaign, ad after ad, a brand’s logo is the one item you’re sure to see on every piece of a company’s collateral. Whether you’re... Read More

Food Trends You're Going To See Everywhere In 2021

Posted by DMA Solutions Team on January 27, 2021 6:00 AM

While the food industry is always evolving, after the year we had in 2020, evolving seems to be an understatement. For the next foreseeable few... Read More

Staying Connected Virtually with Coworkers in 2021

Posted by Hena Husain on January 26, 2021 6:00 AM

We are seeing our coworkers now more than ever and yet they are still many miles away. It’s a given that Zoom isn’t going anywhere in 2021 and many... Read More

Measuring Purchase Intent

Posted by DMA Solutions Team on January 19, 2021 6:00 AM

Hands down the most challenging thing about marketing in the fresh produce industry is the inability to measure how marketing directly affects sales.... Read More

Advertising Trends to Consider in 2021

Posted by Jessica Schneider on January 12, 2021 1:26 PM

Now that 2020 is behind us, we’re all looking for a bigger, better and brighter new year. As we face 2021 headstrong with many lessons learned, it’s... Read More

Gifts of 2020

Posted by Megan Zweig on January 7, 2021 6:00 AM

You've lived through, read about and reminisced about the negatives we experienced in 2020, but have you thought about the great gifts the year... Read More

Top 3 Biggest Brand Fails of 2020

Posted by Lauren Miller on January 6, 2021 6:00 AM

2020 was a year full of tests for brands to see how quickly each could pivot and provide relevant messaging amidst business pressures like never... Read More

Joyful Holiday Memories and Resolutions for 2021

Posted by DMA Solutions Team on December 23, 2020 6:00 AM

Here at DMA Solutions, we're all celebrating the holiday season both with reflection and setting intentions for the year to come. Looking back is fun... Read More

Best of 2020 Round Up

Posted by DMA Solutions Team on December 22, 2020 6:00 AM

It's been a whirlwind of a year and we’ve pivoted more times than we can count throughout 2020, all in an effort to better serve you with content... Read More

Implementing A/B Testing

Posted by Jordan Glover on December 17, 2020 6:00 AM

If you’ve ever worked with DMA, you know that we’re not satisfied with only generating great results. We’re students of analytics, so we want to know... Read More

What We Know About Instagram Guides

Posted by Jessie Donlon on December 15, 2020 6:00 AM

Instagram isn’t slowing down with its release of new features anytime soon - there is already a new kid in town and it's called, Instagram Guides.... Read More

Get the Deck: Marketing Realities for 2021

Posted by Mackenzie Wortham on December 10, 2020 5:00 PM

It’s safe to say there has never been so much uncertainty about what the next year will look like for many of us. After living through a year no one... Read More

How to Use the 2021 Calendars to Elevate Your Brand

Posted by Megan Zweig on December 9, 2020 6:00 AM

If you thought 2020 went by in a flash, just imagine how we feel launching our 7th year of annual marketing calendars for our beloved Core readers... Read More

A Cookie-Less World: What to Expect in the New Year

Posted by Jessica Schneider on December 8, 2020 6:00 AM

No, we aren’t talking about the round, sweet and sometimes crunchy treat! We’re talking about a crucial online marketing tool that allows us to... Read More

Media Pitch Planning 101

Posted by Lauren Miller on December 3, 2020 2:37 PM

Getting your brand press by sharing news of a new product is one thing, but what if you don’t have a new product or brand announcement in the... Read More

Mastering Email Marketing During The Holidays

Posted by Hannah Daniels on December 2, 2020 6:00 AM

The holidays can be full of excitement, happiness and a sign of joyful times to come, but for some businesses, it is a time that brings stress and... Read More

Thanksgiving Memories, Traditions & Words of Gratitude

Posted by DMA Solutions Team on November 25, 2020 6:00 AM

Whether you're connecting with family in person or over Zoom this year for Thanksgiving, we encourage you to get creative with carrying on your... Read More

Why You Should Keep a Gratitude Journal

Posted by Megan Zweig on November 24, 2020 6:00 AM

Let's face it, 2020 hasn't been a cake walk for most.  From the pandemic to civil and cultural unrest in our great country, to a contentious... Read More

Watch the Webinar: The Role of Sales & Marketing in Fresh Produce

Posted by DMA Solutions Team on November 19, 2020 11:00 AM

The pandemic has certainly put an even bigger spotlight on the role of sales and marketing in the fresh produce industry.  In our recap of... Read More

The Power of List Segmentation

Posted by Hannah Daniels on November 17, 2020 6:00 AM

There is a lot of value in segmenting your database into useful lists of legitimate contacts that will be receiving your content and be most... Read More

The Art of Successful Email Marketing

Posted by Lauren Miller on November 12, 2020 3:28 PM

In my humble opinion, there is no other consumer marketing channel as adaptable, cost-effective, and action-oriented as email marketing. For fresh... Read More

Making a Case for Instagram

Posted by Jessie Donlon on November 11, 2020 6:00 AM

In a world that relies heavily on social media to connect and communicate, there is surprisingly constant innovation taking place behind the social... Read More

What you need to know about Keywords and SEO

Posted by Mariana Bulgarelli on November 10, 2020 12:57 PM

Search Engine Optimization, or SEO, plays a key factor in an industry that may not have the dollars to spend on a bigger, more costly campaign. It’s... Read More

Get the Deck: Maximizing Your 2021 Marketing Budget

Posted by Jessica Schneider on November 5, 2020 6:00 PM

As we near the end of 2020 (thank goodness), brands are working to determine and finalize their new year budget. While travel and in-person events... Read More

Why PR is Worth Your Investment

Posted by Jordan Glover on November 4, 2020 6:00 AM

While it hasn’t been all bad, I'm sure I don’t speak just for myself when I say I'm ready for 2021. I love the idea of a fresh start whether that’s... Read More

Influencer Marketing Opportunities for 2021

Posted by DMA Solutions Team on November 3, 2020 6:00 AM

Like many aspects of business, the influencer marketing landscape has shifted drastically over the last 8 months. One of the biggest results of the... Read More

Social Media Customer Service Tips

Posted by Hena Husain on October 29, 2020 6:30 AM

Social media is almost like having a storefront. While perusing through, customers naturally have questions and possibly some comments about your... Read More

Take-Aways From the 2020 Inbound Marketing Conference

Posted by DMA Solutions Team on October 28, 2020 10:34 AM

The team at DMA looks forward to attending the Inbound Conference each year to learn new strategies that will propel our company and our clients'... Read More

Optimizing LinkedIn to Boost Your B2B Marketing

Posted by Jessica Schneider on October 27, 2020 5:55 PM

As we continue to navigate our hyper virtual reality full of Zoom meetings and virtual tradeshows, it’s important to understand the steps you can... Read More

Get the Deck: What Your CEO Needs to Know About Marketing

Posted by DMA Solutions Team on October 22, 2020 5:39 PM

CEO's are managing challenging times in light of 2020.  From concerns around maintaining culture and purpose to adapting to a more e-centric society... Read More

What Blew Us Away (#WBUA): Capitalizing on Health & Wellness Trends

Posted by DMA Solutions Team on October 21, 2020 1:30 PM

Fresh Summit was rich with helpful information and take-aways for marketers.  One of the sessions that spoke the most to me as a brand manager was... Read More

What Blew Us Away (#WBUA): First Time Fresh Summit Experiences

Posted by DMA Solutions Team on October 20, 2020 5:23 PM

As first time attendees to PMA’s Fresh Summit, we didn’t quite know what to expect. Of course, most events are virtual this year so we were familiar... Read More

What Blew Us Away (#WBUA): Fresh Summit 2020 Day 3 Highlights

Posted by DMA Solutions Team on October 15, 2020 5:17 PM

We’re picking up on strong vibes from PMA as key themes have surfaced throughout this year’s virtual Fresh Summit. As this year’s event comes to a... Read More

What Blew Us Away (#WBUA): Fresh Summit 2020 Day 2 Highlights

Posted by DMA Solutions Team on October 14, 2020 5:41 PM

Can we be honest?  It can sometimes be a stretch to find common ground with speakers and business leaders outside our industry who are operating with... Read More

What Blew Us Away (#WBUA): State of the Industry Marketing Takeaways from Fresh Summit

Posted by DMA Solutions Team on October 13, 2020 5:00 PM

Like so many of you, each year the team at DMA is intoxicated by the information shared by Cathy Burns during the Fresh Summit State of the Industry... Read More

Your 2020 Fresh Summit Experience in GIFs

Posted by Mackenzie Wortham on October 8, 2020 6:00 AM

If this year had gone differently, right about now most of us would be packing our bags or getting ready to board a plane to head to PMA Fresh... Read More

Social Media Tips for Virtual Fresh Summit

Posted by Jessie Donlon on October 7, 2020 6:00 AM

The biggest show of the year in the fresh produce industry officially begins next week.  Each year when Fresh Summit rolls around, so does a wealth... Read More

3 Things Marketers Can Learn From Fantasy Football

Posted by Jordan Glover on October 6, 2020 1:02 PM

If you haven’t been able to tell by now, we can find marketing lessons in just about anything. From the NBA Bubble to the TV show “The Office,” we’re... Read More

A First Timer’s Perspective of the United Fresh Washington Conference

Posted by DMA Solutions Team on October 1, 2020 3:45 PM

As a first time attendee, I went into the United Fresh Washington Conference knowing little about what to expect, especially since this was this... Read More

Buyers, You’re The Key

Posted by Dan'l Mackey Almy on September 30, 2020 6:00 AM

The stage is set. Virtual Fresh Summit commences on Monday with the beginning of buyer preview. PMA has set the stage. Over 300 exhibitors have... Read More

How the Pandemic has Impacted Email Marketing

Posted by DMA Solutions Team on September 29, 2020 6:00 AM

These uncertain times have had a tremendous impact on our work, workspaces, and routines. Fresh produce marketers have been especially stretched to... Read More

Preparing Your Sales Team for Fresh Summit

Posted by Megan Zweig on September 24, 2020 12:00 PM

One of the most important aspects of participating in a tradeshow is showing up with a prepared sales team to manage leads and properly funnel new... Read More

Fresh Summit 2020 FAQs

Posted by Marci Allen on September 23, 2020 6:00 AM

As we’ve been helping clients navigate set-up of their Fresh Summit Marketplace pages these past two weeks, several questions have surfaced that we... Read More

5 Things Marketers Will Learn From Attending the Sustainable Produce Summit

Posted by DMA Solutions Team on September 22, 2020 9:28 AM

Our friends at The Packer are introducing a new event to further elevate the important topic of sustainability in fresh produce. The three-day,... Read More

Tips for Holiday PR Planning

Posted by Lauren Miller on September 17, 2020 1:08 PM

2020 is moving quickly, and before we know it, the holiday season will be upon us. When it comes to planning public relations strategies for your... Read More

Creating an Influencer Playbook

Posted by Jordan Glover on September 15, 2020 4:49 PM

As an Enneagram 1, there are few things I love more than a good plan. I’m a firm believer that laying the groundwork and being prepared is what... Read More

Set-up Tips for Your Fresh Summit Marketplace Page

Posted by Megan Zweig on September 10, 2020 12:17 PM

The time is here, fresh produce marketers and the countdown has started to our industry's annual Fresh Summit event scheduled for October 13 - 15,... Read More

7 Things to Consider As You Plan for a Virtual Fresh Summit

Posted by Mackenzie Wortham on September 9, 2020 6:00 AM

As fresh produce marketers, right now we’re anxiously asking ourselves the same question… what do I need to do to plan for a successful virtual Fresh... Read More

Lessons from a Copywriter

Posted by DMA Solutions Team on September 3, 2020 6:00 AM

At DMA, we are committed to being lifelong learners and improving the way we serve the fresh produce industry. We’ve taken some time to sharpen our... Read More

Common Influencer Marketing Objectives

Posted by DMA Solutions Team on September 1, 2020 6:00 AM

At DMA Solutions, rely equally on the value of influencer marketing as compared to social media marketing and email marketing. Our belief in the... Read More

Are You Meeting Consumers' Expectations of Your Brand?

Posted by DMA Solutions Team on August 27, 2020 3:02 PM

Social media has given us access to customer service assistance at our fingertips and created a yearning for instant support and communication from... Read More

Determining The Value of Virtual Tradeshows

Posted by Megan Zweig on August 26, 2020 6:00 AM

If you're anything like us, the team at DMA Solutions, you've likely figured out by now that one virtual tradeshow is not like the next.  We have had... Read More

Our Top Social Media Blog Posts EVER!

Posted by Megan Zweig on August 20, 2020 6:00 AM

If you know anything about the team at DMA Solutions, you likely know how passionate we are about analyzing data to make smarter decisions about... Read More

Pumpkins, Pullovers and Planning for Fall

Posted by DMA Solutions Team on August 19, 2020 6:00 AM

As you know, the fall season is filled with holiday eating occasions for consumers. Is your marketing team capitalizing on the opportunity to capture... Read More

What It's Like Being a New Hire During a Global Pandemic

Posted by Hena Husain on August 13, 2020 6:00 AM

I began my journey with DMA Solutions right at the beginning of the evolving pandemic, in early March. At the time, I don’t think we realized how the... Read More

Marketing Lessons We Can Learn from the NBA "Bubble"

Posted by Jordan Glover on August 12, 2020 6:00 AM

There have been several moments throughout 2020 that I know will stick with me forever. One memory that I will never forget is when I curled up on my... Read More

3 Reasons You Need PR Now

Posted by Lauren Miller on August 11, 2020 6:00 AM

A key takeaway we can  all learn with the conclusion of recent virtual trade shows is that being prepared isn’t as easy as one might think. An easy... Read More

6 Effective Strategies to Boost Blog Traffic & Performance

Posted by Mackenzie Wortham on August 5, 2020 6:00 AM

If you build it, will they come? While it’s true that blogs can be an affordable way for companies to turn their website into a content and traffic... Read More

Keeping Community Strong During A Pandemic

Posted by Hannah Daniels on July 30, 2020 6:00 AM

Community comes in all shapes and sizes. It allows us to interact and share experiences with one another. It offers us safety and security, and gives... Read More

Lessons Learned from PMA Foodservice: Delivered 2020

Posted by Megan Zweig on July 29, 2020 6:00 AM

As we find ourselves closing another virtual tradeshow and recapping the experience, we are motivated to share what we learned as a team.  We feel so... Read More

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Why Successful Companies Value Marketing Analytics

Posted by DMA Solutions Team on July 28, 2020 6:00 AM

Marketers that stay hungry for intelligence or analytics that help to improve their marketing efforts, are more likely to be successful in their... Read More

3 Tips To Creating Content That People Crave

Posted by Jessie Donlon on July 21, 2020 6:00 AM

You have likely heard the expression “consistency is key” in quite a few different scenarios. And for good reason: whether when learning something... Read More

What to Consider Before Planning Your Back-to-School Promotion

Posted by DMA Solutions Team on July 15, 2020 6:00 AM

Summer is here, which means… it’s time to start thinking about going back to school. As one of the biggest promotion seasons of the year, brands have... Read More

Serve Up Better Foodservice Content with These Tips

Posted by Mackenzie Wortham on July 14, 2020 9:00 AM

With the virtual PMA Foodservice event right around the corner, there’s an important group of influencers and buyers that are likely on your mind:... Read More

What PR Can Do For You & Your Brand Over the Next 90 Days

Posted by Jessica Schneider on July 9, 2020 11:00 AM

One thing that has stayed true through this crazy, uncertain, ever-changing time is that the news and media coverage has not slowed, but rather... Read More

PMA Foodservice Delivered: A New Virtual Event Opportunity

Posted by Megan Zweig on July 8, 2020 6:00 AM

On the heels of completing our first industry virtual tradeshow, there is a new opportunity for the fresh produce industry to participate in. The DMA... Read More

Maximizing Public Relations for Virtual Tradeshows

Posted by Lauren Miller on July 7, 2020 6:00 AM

As we all recently learned with the conclusion of United Fresh LIVE!  and as some prepare for the next virtual show, Foodservice Delivered,  hosting... Read More

6 Principles for Creating a Killer Email Design

Posted by Hannah Daniels on July 2, 2020 4:00 PM

Lately we’ve been highlighting email marketing and the opportunity it presents for marketers when done well and often. Truth be told, those with a... Read More

Going Beyond the "Pitch"

Posted by Jordan Glover on July 1, 2020 6:00 AM

If you’re looking for the best way to utilize your public relations efforts during this time, look no further than the extra mile. Now more than... Read More

How COVID-19 Has Changed Social Media Performance

Posted by DMA Solutions Team on June 30, 2020 6:00 AM

As a seasoned social media team, we have become accustomed to the perpetual friendly “ding” of notifications coming to our cell phones and laptops... Read More

Lessons Learned From Our First Virtual Tradeshow

Posted by DMA Solutions Team on June 26, 2020 10:00 AM

Last week marked a “first-time” for the fresh produce industry - a virtual tradeshow. The inaugural format for the show was an indicator of how our... Read More

Fireside Chat Recap: Marketing in Sensitive Times

Posted by DMA Solutions Team on June 24, 2020 6:00 AM

From COVID-19 to the current civil rights movement, navigating marketing activities, like social media, and knowing what to say and when to say it... Read More

Tips for Keeping Momentum After a Virtual Tradeshow

Tips for Keeping Up Momentum After a Virtual Tradeshow

Posted by Megan Zweig on June 23, 2020 5:32 PM

Now that our first-ever virtual tradeshow is in the books, fresh produce marketers and sales teams have an opportunity to continue to unite and work... Read More

What Blew Us Away: Education & Networking Highlights

Posted by DMA Solutions Team on June 19, 2020 2:29 PM

While the idea of a virtual tradeshow conjured up many questions for most of us in the fresh produce industry - there’s one tradeshow mainstay that... Read More

What Blew Us Away at United Fresh LIVE! 2020: The Expo

Posted by DMA Solutions Team on June 19, 2020 2:26 PM

It’s hard to believe that we’ve completed our industry’s first ever, never-done-before virtual tradeshow. To say that this week and the past month... Read More

Your Website is Your New Tradeshow Booth

Posted by DMA Solutions Team on June 15, 2020 6:00 AM

If you’ve ever lived through planning a tradeshow, you know it takes months to prepare. Picking out just the right booth setup, dreaming up an eye... Read More

Last Minute Marketing Tips to Maximize Your Booth Presence at United Fresh LIVE!

Posted by Megan Zweig on June 10, 2020 6:00 AM

The countdown is on and as an industry, we are finalizing details for United Fresh LIVE!, the first ever virtual tradeshow starting on Monday, June... Read More

Capitalizing on LinkedIn for United Fresh LIVE!

Posted by Megan Zweig on June 9, 2020 1:00 PM

When June arrives and United Fresh is around the corner, for the team at DMA Solutions, the summer tradeshow season officially begins. This year,... Read More

Winning in PR During COVID-19

Posted by Lauren Miller on May 28, 2020 6:00 AM

In a world where circumstances are changing daily, it can be hard to get a foothold on how to communicate with the media. Through our work as an... Read More

Email Marketing Wins That You Need to Pay Attention To

Posted by DMA Solutions Team on May 26, 2020 4:00 PM

As marketers, we can all agree that the pandemic was a sharp left turn in our brand strategies for 2020. But if there’s one thing that this industry... Read More

Influencers Tell All: How to Stay Relevant During COVID-19

Posted by DMA Solutions Team on May 21, 2020 6:00 AM

With the shifting digital landscape, now is the time to stop and assess where you’re putting your marketing dollars. Do you have “influencer... Read More

United Fresh Live! - The Hot Industry Question

Posted by Marci Allen on May 20, 2020 6:00 AM

With all the upheaval that COVID-19 has caused in businesses lately, it seems we have been shifting to plan B in just about every area you can... Read More

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