The Core - A Blog by DMA Solutions

3 Reasons You Need PR Now

Posted by Lauren Miller on August 11, 2020 6:00 AM

A key takeaway we can  all learn with the conclusion of recent virtual trade shows is that being prepared isn’t as easy as one might think. An easy... Read More

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Is The Press Release Dead?

Posted by Jordan Glover on August 6, 2020 6:00 AM

In the current age of advanced technology, it’s become easier than ever for brands to spread a message to its target audience with a simple click of... Read More

6 Effective Strategies to Boost Blog Traffic & Performance

Posted by Mackenzie Wortham on August 5, 2020 6:00 AM

If you build it, will they come? While it’s true that blogs can be an affordable way for companies to turn their website into a content and traffic... Read More

Pinterest: How To Use It To Benefit Your Brand

Posted by Jessie Donlon on August 4, 2020 6:00 AM

When it comes to social media platforms, Pinterest is often forgotten or deprioritized by marketers. Whether people or brands believe that you can... Read More

Keeping Community Strong During A Pandemic

Posted by Hannah Daniels on July 30, 2020 6:00 AM

Community comes in all shapes and sizes. It allows us to interact and share experiences with one another. It offers us safety and security, and gives... Read More

Lessons Learned from PMA Foodservice: Delivered 2020

Posted by Megan Zweig on July 29, 2020 6:00 AM

As we find ourselves closing another virtual tradeshow and recapping the experience, we are motivated to share what we learned as a team.  We feel so... Read More

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Why Successful Companies Value Marketing Analytics

Posted by DMA Solutions Team on July 28, 2020 6:00 AM

Marketers that stay hungry for intelligence or analytics that help to improve their marketing efforts, are more likely to be successful in their... Read More

Let's Talk TikTok

Posted by Jordan Glover on July 22, 2020 6:00 AM

Pre-quarantine, the odds of you knowing about or viewing TikToks were probably dependent on if you had a teenager living in your house or not. A few... Read More

3 Tips To Creating Content That People Crave

Posted by Jessie Donlon on July 21, 2020 6:00 AM

You have likely heard the expression “consistency is key” in quite a few different scenarios. And for good reason: whether when learning something... Read More

Why Consistency is Key for Social Media

Posted by Jessie Donlon on July 16, 2020 9:00 AM

You have likely heard the expression “consistency is key” in quite a few different scenarios. And for good reason: whether when learning something... Read More

What to Consider Before Planning Your Back-to-School Promotion

Posted by Stevi Perkins on July 15, 2020 6:00 AM

Summer is here, which means… it’s time to start thinking about going back to school. As one of the biggest promotion seasons of the year, brands have... Read More

Serve Up Better Foodservice Content with These Tips

Posted by Mackenzie Wortham on July 14, 2020 9:00 AM

With the virtual PMA Foodservice event right around the corner, there’s an important group of influencers and buyers that are likely on your mind:... Read More

What PR Can Do For You & Your Brand Over the Next 90 Days

Posted by Jessica Schneider on July 9, 2020 11:00 AM

One thing that has stayed true through this crazy, uncertain, ever-changing time is that the news and media coverage has not slowed, but rather... Read More

PMA Foodservice Delivered: A New Virtual Event Opportunity

Posted by Megan Zweig on July 8, 2020 6:00 AM

On the heels of completing our first industry virtual tradeshow, there is a new opportunity for the fresh produce industry to participate in. The DMA... Read More

Maximizing Public Relations for Virtual Tradeshows

Posted by Lauren Miller on July 7, 2020 6:00 AM

As we all recently learned with the conclusion of United Fresh LIVE!  and as some prepare for the next virtual show, Foodservice Delivered,  hosting... Read More

6 Principles for Creating a Killer Email Design

Posted by Hannah Daniels on July 2, 2020 4:00 PM

Lately we’ve been highlighting email marketing and the opportunity it presents for marketers when done well and often. Truth be told, those with a... Read More

Going Beyond the "Pitch"

Posted by Jordan Glover on July 1, 2020 6:00 AM

If you’re looking for the best way to utilize your public relations efforts during this time, look no further than the extra mile. Now more than... Read More

How COVID-19 Has Changed Social Media Performance

Posted by DMA Solutions Team on June 30, 2020 6:00 AM

As a seasoned social media team, we have become accustomed to the perpetual friendly “ding” of notifications coming to our cell phones and laptops... Read More

Lessons Learned From Our First Virtual Tradeshow

Posted by DMA Solutions Team on June 26, 2020 10:00 AM

Last week marked a “first-time” for the fresh produce industry - a virtual tradeshow. The inaugural format for the show was an indicator of how our... Read More

Fireside Chat Recap: Marketing in Sensitive Times

Posted by DMA Solutions Team on June 24, 2020 6:00 AM

From COVID-19 to the current civil rights movement, navigating marketing activities, like social media, and knowing what to say and when to say it... Read More

Tips for Keeping Momentum After a Virtual Tradeshow

Tips for Keeping Up Momentum After a Virtual Tradeshow

Posted by Megan Zweig on June 23, 2020 5:32 PM

Now that our first-ever virtual tradeshow is in the books, fresh produce marketers and sales teams have an opportunity to continue to unite and work... Read More

What Blew Us Away: Education & Networking Highlights

Posted by DMA Solutions Team on June 19, 2020 2:29 PM

While the idea of a virtual tradeshow conjured up many questions for most of us in the fresh produce industry - there’s one tradeshow mainstay that... Read More

What Blew Us Away at United Fresh LIVE! 2020: The Expo

Posted by DMA Solutions Team on June 19, 2020 2:26 PM

It’s hard to believe that we’ve completed our industry’s first ever, never-done-before virtual tradeshow. To say that this week and the past month... Read More

Last Minute Marketing Tips to Maximize Your Booth Presence at United Fresh LIVE!

Posted by Megan Zweig on June 10, 2020 6:00 AM

The countdown is on and as an industry, we are finalizing details for United Fresh LIVE!, the first ever virtual tradeshow starting on Monday, June... Read More

Capitalizing on LinkedIn for United Fresh LIVE!

Posted by Megan Zweig on June 9, 2020 1:00 PM

When June arrives and United Fresh is around the corner, for the team at DMA Solutions, the summer tradeshow season officially begins. This year,... Read More

Winning in PR During COVID-19

Posted by Lauren Miller on May 28, 2020 6:00 AM

In a world where circumstances are changing daily, it can be hard to get a foothold on how to communicate with the media. Through our work as an... Read More

You Might Need a New Website If...

Posted by Allison Kirkland on May 27, 2020 6:00 AM

Updating your website is no easy feat. It requires a clear vision around the goals you want your website to accomplish (e.g. telling your brand... Read More

Email Marketing Wins That You Need to Pay Attention To

Posted by DMA Solutions Team on May 26, 2020 4:00 PM

As marketers, we can all agree that the pandemic was a sharp left turn in our brand strategies for 2020. But if there’s one thing that this industry... Read More

Influencers Tell All: How to Stay Relevant During COVID-19

Posted by Audrey Miranda on May 21, 2020 6:00 AM

With the shifting digital landscape, now is the time to stop and assess where you’re putting your marketing dollars. Do you have “influencer... Read More

United Fresh Live! - The Hot Industry Question

Posted by Marci Allen on May 20, 2020 6:00 AM

With all the upheaval that COVID-19 has caused in businesses lately, it seems we have been shifting to plan B in just about every area you can... Read More

Four Questions to Guide Your Social Media Communications This Summer

Posted by Hena Husain on May 19, 2020 12:06 PM

Social media marketing is a powerful tool when communicating with our end consumers, especially when navigating a pandemic. The communication shared... Read More

How to Run a Successful Promotion During COVID-19

Posted by Jessie Donlon on May 14, 2020 6:00 AM

When it comes to promotion planning, we are constantly observing trends to help shape our marketing effort for both DMA Solutions and our clients.... Read More

How to Spend Your Marketing Dollars in the Next 90 Days

Posted by Megan Zweig on May 13, 2020 6:00 AM

If you’ve been reading our blog since March, you know we’ve been offering weekly advice to fresh produce marketers about managing communication... Read More

How Media is Reacting to the New Normal And What That Means for Fresh Produce

Posted by Jessica Schneider on May 12, 2020 6:00 AM

Amid the current pandemic, there have been many changes taking place in our day-to-day lives. It’s no secret that we’ve now fallen into a new pattern... Read More

Marketing in Times of Uncertainty

Posted by Marci Allen on May 6, 2020 6:00 AM

As marketers look around and see the realities of lay-offs and health concerns for our consumer audiences, we are having to assess our brand... Read More

No One is Asking Me About Social Media ROI, Now.

Posted by Dan'l Mackey Almy on May 5, 2020 4:00 PM

We are now into May, and amidst all the turbulence our society - and industry - has faced over the last two months, it’s no surprise that we’re... Read More

What to Do If Your Content is No Longer Relevant

Posted by Stevi Perkins on April 29, 2020 6:00 AM

You may be looking at the content calendar you planned out and color-coordinated months ago thinking… “do I really need to scrap this?” And the... Read More

Best Practices for Media Pitching During a Pandemic

Posted by Jordan Glover on April 28, 2020 8:00 AM

As marketers in the fresh produce industry, we’re in a unique position to continue pitching national, consumer media during this unprecedented time.... Read More

Three Ways to Market Your Company Without a Tradeshow

Posted by Marci Allen on April 22, 2020 8:59 AM

In a season of cancelled trade shows, you are likely asking yourself how to most effectively communicate important brand and/or product information... Read More

Media & COVID-19: How To Create a Break Through Pitch for Your Brand

Posted by Lauren Miller on April 21, 2020 1:00 PM

It seems impossible for brands to break through given the state of the current news cycle. As media provide wall-to-wall coverage, the stories being... Read More

FAQs for Fresh Food Marketers During the COVID-19 Pandemic

Posted by Mackenzie Wortham on April 15, 2020 6:00 AM

Times like these are tricky enough to navigate from a personal standpoint - take that a step further if you are a marketer for a fresh food brand!... Read More

Double Down on Digital

Posted by Jessie Donlon on April 14, 2020 1:38 PM

In light of current events, when it’s not always possible to be present in person, it’s now more important than ever to amp up your digital presence.... Read More

Your Website is Your New Tradeshow Booth

Posted by Stevi Perkins on April 8, 2020 6:00 AM

If you’ve ever lived through planning a tradeshow, you know it takes months to prepare. Picking out just the right booth setup, dreaming up an eye... Read More

Trade Communications with a Purpose

Posted by Jessica Schneider on April 7, 2020 2:00 PM

While we cannot ignore the current state of our world, one thing we CAN do is help each other navigate this new normal together. Being part of an... Read More

Take Control of Your Communications

Posted by DMA Solutions Team on April 1, 2020 8:00 AM

As we all try our best to adjust to the “new normal” that is our current reality, let’s be honest, a lot of us as an industry are struggling with how... Read More

Now May Be the Time for PR

Posted by Jordan Glover on March 31, 2020 11:46 AM

Whether you were hoping to launch a new product, showcase a refreshed logo or just craving some face-to-face time with suppliers and companies, the... Read More

Social Media During the Quarantine

Posted by Megan Zweig on March 25, 2020 9:57 AM

Let’s face it, this is the first time any of us are facing a pandemic and it is certainly a first for those of us in marketing and managing social... Read More

How Brands Can Engage with Consumers During COVID-19

Posted by DMA Solutions Team on March 24, 2020 4:04 PM

When it comes to brand marketing, response to this new normal is critical. If there’s anything we’ve learned from the past, it’s that brands who stay... Read More

The Role of Fresh Food Brands in the New Normal

Posted by Dan'l Mackey Almy on March 18, 2020 8:30 AM

Fellow marketers, I am going to skip the messaging around the state of our society and the impact on our businesses.  PMA, TIPA and United Fresh are... Read More

Taking Action and Staying Connected Amidst COVID-19

Posted by Mackenzie Wortham on March 18, 2020 8:24 AM

As your inbox fills with cancellation notice after cancellation notice, you’re probably feeling pretty anxious about how to move forward in these... Read More

3 Smart Ways to Use Personalization in Your Emails

Posted by DMA Solutions Team on March 13, 2020 6:00 AM

If you’re familiar with email marketing, you understand the importance of email open and click rates. These factors are key in understanding how well... Read More

Social Listening Can Enhance Your Social Strategy

Posted by Jessie Donlon on March 11, 2020 6:00 AM

The social media world is a constant flood of content - making it a competition to be the piece of content that jumps out at catches a person’s... Read More

Influencer Marketing 101

Posted by Jessica Schneider on March 10, 2020 6:00 AM

In the last year, we've seen influencer marketing change drastically. From exponential growth in the number of influencers on Instagram to increased... Read More

Getting the Most From Your Creative Team

Posted by Allison Kirkland on March 6, 2020 6:50 AM

When it comes to developing creative marketing assets you're proud of, the output - or finished product - is a direct reflection of the input your... Read More

What Blew Us Away (#WBUA) at Southern Exposure 2020

Posted by Megan Zweig on March 4, 2020 8:51 AM

If you had the pleasure of attending Southern Exposure last weekend in Tampa, FL, you know how beneficial and plentiful the show was for all.  For... Read More

The Importance of Core Values for Your Brand & Culture

Posted by Hannah Daniels on March 3, 2020 5:30 PM

Transparency and authenticity are being demanded of companies by customers, critics, and employees alike. Core values are one of the primary ways in... Read More

Requirements for Successful Social Media

Requirements for Successful Social Media

Posted by Jessie Donlon on February 28, 2020 6:00 AM

Since social media is an ever-changing field, it is a full time job to keep up with constant updates and new trends. Today’s social media marketer... Read More

In Loving Memory of Frieda Rapoport Caplan

Posted by Dan'l Mackey Almy on February 26, 2020 8:00 AM

On Saturday afternoon under a sunny Southern California sky, family and friends of the late Frieda Rapoport Caplan gathered to remember and celebrate... Read More

Top 3 Frequently Asked Public Relations Questions & Answers

Posted by Jessica Schneider on February 25, 2020 1:45 PM

Over the past few years, we've seen the power and success that PR has brought to fresh produce brands. While more and more fresh produce companies... Read More

Habits of a Successful Marketing Team

Posted by DMA Solutions Team on February 21, 2020 8:15 AM

The beginning of the New Year can feel like an exciting time, full of new resolutions and the hope of “doing better” in the year to come, but then... Read More

9 Month PMA Fresh Summit Checklist

Posted by Mackenzie Wortham on February 19, 2020 6:15 AM

October might seem like ages away at this point, but know that this is no time to rest on your laurels if you’re a marketer in the fresh produce... Read More

The Power of User-Generated Content

Posted by Audrey Miranda on February 18, 2020 10:00 AM

If you’ve scrolled through your social media feeds and taken note of, say, a friend’s post about a favorite restaurant, or simply sifted through... Read More

3 Insights Brands Can Learn From Social Media Analytics

Posted by Jessie Donlon on February 14, 2020 3:12 PM

It is no longer enough to simply participate on social media: marketers must now be keenly aware of how social media is generating results for their... Read More

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The Best Social Media Platform for Reaching Produce Buyers

Posted by Mackenzie Wortham on February 12, 2020 5:00 AM

With the amount of focus placed on social media platforms like Facebook, Twitter and Instagram, LinkedIn (sadly) gets overlooked by many marketers.... Read More

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Are Your Influencer Partners Effective?

Posted by Jessica Schneider on February 11, 2020 5:44 PM

Influencer marketing is a valuable tool for generating brand awareness and driving brand trial among shoppers. Additionally, working with influencers... Read More

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Imperfect Produce Photography: Why It's Important

Posted by Allison Kirkland on February 7, 2020 6:35 PM

Visual content has become a universal digital language, and one with the power to inspire, encourage, and ultimately, even change behavior. As the... Read More

A Fresh Look at the Food Frontier

Posted by DMA Solutions Team on February 5, 2020 6:00 AM

If you thought it was hard to believe that it’s already 2020, it’s even more unfathomable that we’re already a full month in. While we aren’t sure... Read More

Special Edition: Marketing Moments From Super Bowl LIV

Posted by DMA Solutions Team on February 3, 2020 4:50 PM

Right out of the gate, the 2020 Super Bowl was highly anticipated for its opportunity to truly entertain America with a fresh, competitive matchup on... Read More

3 Tips for Empowering Your Marketing Team

Posted by DMA Solutions Team on January 31, 2020 6:45 PM

Across industries, it is widely acknowledged that for companies to generate the best results, they must find ways to maintain high employee... Read More

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10 Steps for Building an Effective Recruitment Plan

Posted by Megan Zweig on January 29, 2020 6:00 AM

Hiring the right talent for your marketing team starts with a great recruitment plan. Take it from me: after years of helping to shape the hiring... Read More

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5 Signs You Need a Visual Content Upgrade

Posted by Audrey Miranda on January 28, 2020 6:05 PM

Advertising during the Super Bowl or on the sides of buses often requires a hefty budget, but that doesn’t mean the brands embracing those strategies... Read More

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Find the Right Influencers for Your Brand

Posted by DMA Solutions Team on January 24, 2020 5:32 PM

Last year, your brand may have decided to work with influencers for the first time, or perhaps you changed which influencers with whom you partnered.... Read More

5 Smart Ways to Get Exposure for Your Brand on a Modest Budget

Posted by Stevi Perkins on January 22, 2020 6:00 AM

Advertising during the Super Bowl or on the sides of buses often requires a hefty budget, but that doesn’t mean the brands embracing those strategies... Read More

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The 2020 Website Must-Have That Marketers Can’t Ignore

Posted by Mackenzie Wortham on January 21, 2020 6:58 PM

You arrive at a hotel and the TV screen greets you by name. You receive an email that prompts you to take a closer look at a pair of shoes you... Read More

The Biggest Brand Fails of 2019

Posted by Lauren Miller on January 17, 2020 3:47 PM

If there is anything 2019 taught us, it’s that the most air-tight public relations plans can go awry, and even top brands aren’t necessarily safe... Read More

How to Use the 2020 Marketing Calendars to Elevate Your Brand

Posted by Allison Kirkland on January 15, 2020 6:00 AM

We recently launched our 2020 Social Media and Produce Marketer’s Calendars, useful tools designed to help marketers prepare for all that's ahead in... Read More

How to Write Consumer-Friendly Website Copy

Posted by DMA Solutions Team on January 14, 2020 4:22 PM

Digital marketing, particularly social media, provides opportunities for fresh produce brands to directly connect and engage with consumers like... Read More

Using Pop Culture and Current Events to Shape Social Media

Posted by Jessie Donlon on January 10, 2020 4:25 PM

Social media and pop culture have become intertwined in recent years, and for good reason. Social media shapes the conversation around pop culture,... Read More

2020: Planning for Marketing Success in A New Decade

Posted by DMA Solutions Team on January 8, 2020 8:00 AM

Having just flipped the final page of another year spent working on behalf of fresh, our minds—like many of yours—turn towards the impending new... Read More

What does it mean for an agency to do project work?

Posted by Marci Allen on January 7, 2020 7:30 PM

“We don’t really have the budget to work with an agency.” As you can imagine, we’ve heard that line a time or two (or two hundred), and we’ve learned... Read More

A Marketer’s Cheat Sheet to Help Clear PR Hurdles

Posted by Jordan Glover on January 3, 2020 6:35 PM

As someone who is notorious for tripping over her own feet while walking down the hallway (what can I say—I’m talented), the very idea of attempting... Read More

Last-Minute Gift Ideas for Foodies, Marketers and the Social-Savvy

Posted by DMA Solutions Team on December 20, 2019 12:54 PM

Let’s face it: there are few things more frustrating this time of year than frantically searching for a gift for someone who is just plain “hard to... Read More

19 Business Wins for 2019

Posted by DMA Solutions Team on December 18, 2019 6:00 AM

When planning for the new year, it’s important to take inventory of both your business and your marketing performance. Put simply, knowing where your... Read More

What Blew Us Away (#WBUA): New York Produce Show 2019

Posted by DMA Solutions Team on December 17, 2019 7:18 PM

After attending the first New York Produce Show in 2010, we’ve attended each following year and have enjoyed watching it continue to grow and thrive.... Read More

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DMA’s 2019 Social Media Recap

Posted by DMA Solutions Team on December 13, 2019 7:35 PM

Well everyone, 2019 is officially coming to a close. It feels as though the year went by in a flash—and what a year it was for social media! Between... Read More

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Fresh Produce Marketing Trends & Predictions—2020 and Beyond

Posted by Mackenzie Wortham on December 11, 2019 6:00 AM

Fresh produce marketers: raise your hand if you feel like you’re constantly scrambling to keep up with technology changes.     Read More

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A Fresh Look at Email Marketing

Posted by Allison Kirkland on December 10, 2019 5:20 PM

While email marketing as a concept is certainly not new, the way marketers should be thinking about email marketing moving into 2020 certainly should... Read More

5 Game-Changing Marketing Technology Solutions Worth Investing In

Posted by DMA Solutions Team on December 6, 2019 5:09 PM

A good marketer typically has superb problem-solving skills and an abundance of creativity, but even great marketers can be even more effective—and... Read More

Measuring Social Media Performance

Posted by Audrey Miranda on December 4, 2019 6:00 AM

As 2019 comes to a close, it’s the perfect time to assess the progress of your social media marketing efforts over the past year. How did you fare?... Read More

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Social Media Advertising—There’s More to It Than You Think

Posted by Jessie Donlon on December 3, 2019 5:47 PM

It is no secret that social media advertising has come a long way since its induction—and even in the past few years. With such quick and exponential... Read More

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Fresh Produce 101: Getting Started in the Fresh Produce Industry

Posted by DMA Solutions Team on December 2, 2019 7:36 PM

Fresh Produce 101: Getting Started in the Fresh Produce Industry So, you’ve got a new job in fresh produce. Congratulations, and welcome to an... Read More

The Power of Gratitude

Posted by DMA Solutions Team on November 27, 2019 9:00 AM

The Impact of Thankfulness—On Company Culture As we gather this year for a Thanksgiving full of fresh food, football, the annual turkey trot, black... Read More

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Public Relations Trends to Watch for in 2020

Posted by Lauren Miller on November 26, 2019 9:08 AM

New public relations and communications trends are constantly developing, and changing the way we work. It’s important to stay on top of these trends... Read More

4 Ways to Elevate Your Trade PR in 2020

Posted by Jessica Schneider on November 22, 2019 8:00 PM

As 2019 comes to a close and we begin planning for the new year, it’s important to look back and reflect: What worked? What didn’t pan out quite so... Read More

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The Art of Data: Use Stories to Inspire Action

Posted by DMA Solutions Team on November 20, 2019 6:00 AM

“Storytelling makes the brain light up in a way no other form of communication does. Now that scientists have studied the brain while a story is... Read More

How To Use 2020 Pop Culture Trends to Elevate Consumer PR

Posted by Jordan Glover on November 19, 2019 8:00 PM

Can you believe 2020 is almost here? You may already be starting to brainstorm New Year’s resolutions, whether personal goals—like hitting the gym... Read More

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Goldfish and Gaming: The Future of Fresh Produce Promotions

Posted by DMA Solutions Team on November 18, 2019 5:46 PM

Consumer promotions have drastically changed from the days when all it took was adding a web page with a static form that asks for visitors’ name and... Read More

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Snacking Stats You Should Be Chewing On

Posted by Marci Allen on November 13, 2019 7:00 AM

Did you know that more Americans are spending money on snack foods than on meals today?1  That’s right: due to busy schedules and changing mindsets... Read More

Instagram is Removing “Likes”—What Does That Mean for Marketers?

Posted by DMA Solutions Team on November 12, 2019 5:28 PM

If you tuned into social media (or the news) this weekend, you’ve probably heard the announcement that Instagram “likes” will be going away for some... Read More

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5 PR “Don’ts” I Learned From The Office

Posted by Jordan Glover on November 8, 2019 5:34 PM

Unfortunately, Netflix recently announced that they will no longer carry The Office starting in 2021. Not to brag or anything, but because I’ve been... Read More

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Is Marketing Relevant for Fresh?

Posted by Allison Kirkland on November 6, 2019 9:00 AM

As we’ve mentioned in previous posts, there is an inherent demand for fresh food, and it is going to sell with or without dedicated year-round... Read More

Blooming Potential for Floral Marketing

Posted by Marci Allen on November 5, 2019 6:25 PM

This year, Cathy Burn’s State of the Industry Speech shed necessary light on challenges that fresh floral brands face, namely that the average... Read More

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Why You Shouldn't Abandon your Presence on Social

Posted by Jessie Donlon on November 1, 2019 6:30 PM

In this day and age, 79% of the U.S. is on social media—and even if you (somehow) aren’t, some knowledge about different platforms is almost... Read More

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What Brands Can Learn About “Staying Power” from Hocus Pocus

Posted by DMA Solutions Team on October 30, 2019 8:00 AM

Halloween is a big, fun event here at DMA—and I will personally admit to knowing every line of the 1993 Halloween classic Hocus Pocus, thanks to... Read More

Marketers, Are You Crafting A Story Worth Telling?

Posted by Stevi Perkins on October 29, 2019 8:00 PM

As information consumers in an age of informational overload, we scan, skim, and “read,” often without taking the time to comprehend, much less to... Read More

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How to Get the Most Out of A Media Meeting

Posted by Lauren Miller on October 25, 2019 8:00 PM

Whether you represent a new company or a more mature business poised to celebrate a major milestone, making the most out of any public relations... Read More

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What Blew Us Away (#WBUA): Pitchable Products and Expo Highlights at Fresh Summit 2019

Posted by DMA Solutions Team on October 24, 2019 6:00 AM

To say that the 2019 Fresh Summit was impressive would be an understatement. The care and attention to detail demonstrated by show organizers and... Read More

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What Blew Us Away (#WBUA):  Innovative Concepts and Powerful Personalities at Fresh Summit 2019

Posted by DMA Solutions Team on October 22, 2019 1:20 PM

The 2019 Fresh Summit experience was refreshing and cleverly orchestrated by the staff at PMA.  We couldn’t feel happier about the value that we... Read More

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Record-Breaking Tour de Fresh Kicks off 2019 Fresh Summit on a High Note

Posted by Dan'l Mackey Almy on October 18, 2019 11:16 AM

On Wednesday, approximately 25,000 children will have access to more fresh fruits and vegetables thanks to the team at California Giant Berry Farms,... Read More

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Your 2019 Fresh Summit Experience in GIFs

Posted by Audrey Miranda on October 16, 2019 11:13 AM

It’s game time, people of produce! On the eve of Fresh Summit, we’re here to present you with some of the laughable moments with which we’re all too... Read More

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How Culture Impacts Fresh Produce: Fresh Summit Panels Reimagined

Posted by Dan'l Mackey Almy on October 15, 2019 5:40 PM

Photo courtesy of consultancy firm sparks & honey   This year marks my 25th Fresh Summit, and as many of you can attest, many things in the industry... Read More

How to Best Utilize Social Media at Fresh Summit

Posted by Jessie Donlon on October 11, 2019 6:30 PM

The biggest show of the year is right around the corner, and Fresh Summit always means a wealth of incredible opportunities for your brand. Beyond... Read More

How to Win with PR in Fresh Produce

Posted by Jessica Schneider on October 9, 2019 8:00 AM

If you thought consumer marketing in fresh produce was a challenge, try getting everyone in the industry on the same page with public relations. As... Read More

Is Your Product Pitch-Worthy?

Posted by Jessica Schneider on October 8, 2019 8:00 PM

As we gear up for one of the biggest tradeshows of the season, we are prompted to think about ways we can help elevate brands and products beyond the... Read More

5 W’s of A Press Release

Posted by Jordan Glover on October 4, 2019 6:13 PM

The weather is starting to cool off, the leaves are starting to change colors, and you know what that means: tradeshow season is upon us (I’m looking... Read More

What’s New at Fresh Summit 2019

Posted by Megan Zweig on October 2, 2019 8:30 AM

Now that the fresh produce industry is in the home stretch of planning for the big show, we wanted to elevate what’s in store for exhibitors and... Read More

What Would a Fresh Summit Intro Meeting with DMA Solutions Entail?

Posted by Marci Allen on October 1, 2019 7:00 PM

We’ve all been there - squeezed for time and short on solutions, but dreading the painful process of resolution if an uncomfortable sales interaction... Read More

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A Labor of Love: Our Trip to Yuma, Arizona

Posted by Stevi Perkins on September 27, 2019 6:15 PM

For many fresh produce marketers, when asked what we do for a living it can be difficult to explain our job to people outside the industry.... Read More

How to Make the Most of Fresh Summit 2019

Posted by DMA Solutions Team on September 25, 2019 9:04 AM

With Fresh Summit 2019 just around the corner, it can be easy to feel overwhelmed by the many moving parts and details that must be addressed leading... Read More

How to Break Down a Creative Block

Posted by DMA Solutions Team on September 24, 2019 6:00 PM

As people who are tasked with creative thinking and expression, we know that creativity can often feel uncontrollable, like you’re either in the... Read More

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5 Videography Tips for Produce Marketers

Posted by Audrey Miranda on September 20, 2019 4:29 PM

It’s nearly indisputable: video content is changing the game on social media, whether in standard posts, Instagram Stories, or Facebook Live.... Read More

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Southern Innovations 2019: #WBUA What Blew Us Away

Posted by DMA Solutions Team on September 18, 2019 7:34 AM

Southern Innovations Expo has become one of our favorite events of the year and is best described as “where good meets gracious,” to borrow from the... Read More

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3 Tips to Make Fresh Produce Stand Out in Consumer Media

Posted by Jordan Glover on September 17, 2019 5:00 AM

If you’ve been around DMA Solutions long enough, you’ll start to hear the word “sexy” being tossed around—at least pertaining to the store perimeter,... Read More

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Fresh Brands on Instagram Worth Crushing On

Posted by DMA Solutions Team on September 14, 2019 4:00 PM

We are always on the lookout for inspiration, and what better place to find it than other produce brands busy killing it on the ‘Gram! Check out some... Read More

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Trending Diets and How Produce Marketers Can Leverage Them

Posted by DMA Solutions Team on September 12, 2019 5:00 AM

If every time you scroll through social media or walk through the grocery store, it feels like you need an urban dictionary to keep up with all the... Read More

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5 Pro-Tips to Improve Your Trade Newsletters

Posted by Mackenzie Wortham on September 10, 2019 7:00 PM

Have you ever subscribed to a company’s newsletter and as soon as the first couple of emails hit your inbox, you knew you made a terrible mistake?  ... Read More

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How to Write Killer Email Subject Lines

Posted by DMA Solutions Team on September 8, 2019 11:00 AM

If there’s one thing that marketers can agree on, it’s this: if no one opens your emails, then the content inside (no matter how brilliant) isn’t... Read More

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How the Ugly Produce Movement Reveals An Ugly Food Waste Problem

Posted by Stevi Perkins on September 5, 2019 8:00 AM

The rise of the “ugly produce” movement combines the ecotarian duty of saving the planet through food choices with the convenience of grocery... Read More

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Bringing Trends to the Tradeshow Floor

Posted by DMA Solutions Team on September 4, 2019 6:45 PM

Previously, we wrote about the pop-up museum trend that seems to be sweeping social media feeds, saturating timelines with images of amazing art and... Read More

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How to Walk the Line Between Flashy and Strategic on Social Media

Posted by Jessie Donlon on August 30, 2019 3:15 PM

For social media marketers in a day and age where social media is everywhere you look—and it can be bigger and flashier than anyone ever expected—it... Read More

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How to Craft Strategic Emails to Trade Audiences

Posted by DMA Solutions Team on August 28, 2019 8:45 AM

Whether you work for a primarily consumer-facing brand or are more focused on a B2B audience, strategic communications with your trade audience... Read More

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5 Tips for Setting Public Relations Goals

Posted by DMA Solutions Team on August 27, 2019 7:05 PM

In a perfect world, measuring public relations efforts would be as easy as 2 + 2 = 4. Unfortunately, most aspects of PR aren’t that black-or-white.... Read More

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5 PR Lessons We Can Learn From Football Season

Posted by Jordan Glover on August 21, 2019 5:00 AM

For me, the song, “It’s the most wonderful time of the year,” applies to both Christmas and football season—and I know I’m not alone in that... Read More

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Customer Service Tips That Will Keep Clients Coming Back

Posted by Hannah Daniels on August 20, 2019 5:27 PM

Customer service is a term many companies love to elevate when describing their business…but do they really embody true service? We all know that you... Read More

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Podcasts: A Fresh Take on Food News

Posted by Lauren Miller on August 17, 2019 12:58 PM

    Long gone are the days of waiting for the paper to arrive in order to see what happened in the past 24 hours. We now have access to of-the-minute... Read More

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Marketing Lessons to Learn from How to Win Friends and Influence People

Posted by Stevi Perkins on August 14, 2019 5:00 AM

"Marketing is the ongoing process of engagement whereby strangers are nurtured into advocates." –Trey Pennington”   The sales model has dramatically... Read More

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The Growing Popularity of Going Live on Social Media

Posted by DMA Solutions Team on August 13, 2019 6:00 PM

And We’re Live in 3…2…1…   While live videos aren’t “hot off the presses” and have been available across social media platforms—including Facebook,... Read More

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4 Lessons from Drama School that Apply to the Workplace

Posted by Mackey Almy on August 10, 2019 1:21 PM

Written by DMA summer intern Mackey Almy, who just completed her first year of study at NYU’s Tisch School of the Arts.  This summer, I completed my... Read More

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The Compelling Reason You Need to Invest in Video Content for 2020

Posted by Mackenzie Wortham on August 7, 2019 5:00 AM

If you’ve been on Facebook (or any other social media network) lately, you’ve probably seen more and more video content as you scroll through your... Read More

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Influencers: Expectation vs. Reality

Posted by Jessica Schneider on August 6, 2019 4:51 PM

As marketing continues to grow and change, so does the world around it, which means that marketers’ tactics must continue evolving to keep up with... Read More

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Easy Photo Hacks to Amplify Your Fresh Produce Photography

Posted by DMA Solutions Team on August 3, 2019 12:00 PM

At DMA, photography plays a considerable role when it comes to capturing our clients’ products. Whether it be a packaging shot, beauty shot, or... Read More

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Foodservice 2019: What Blew Us Away (#WBUA)

Posted by DMA Solutions Team on July 31, 2019 8:53 AM

“Teaching people where food comes from absolutely matters… without eyeballs, you can’t teach people anything.”  -Ted Allen, Emmy and two-time James... Read More

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How Social and PR Teams Can Work Together

Posted by DMA Solutions Team on July 30, 2019 5:31 PM

It’s one thing to understand your brand’s approach to social media and public relations as they stand on their own, but it is a whole different story... Read More

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Your Checklist for Social Media Transitions

Posted by DMA Solutions Team on July 27, 2019 12:00 PM

First off, let’s acknowledge the elephant in the room: changes in social media personnel are going to happen.  Whether an internal team member leaves... Read More

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Summer Planning Tips for Fresh Produce Marketers

Posted by Megan Zweig on July 24, 2019 5:00 AM

Summer Planning Tips for Fresh Produce Marketers Lighting up the BBQ pit and hitting the great outdoors for some R&R and fun with the family is what... Read More

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What Jeopardy Can Teach Marketers About Introducing Trendy Fresh Produce to Consumers

Posted by DMA Solutions Team on July 23, 2019 11:18 AM

Sometimes, people who haven’t been exposed to a large range of produce items—particularly some higher-end specialty varietals--can feel like they’re... Read More

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What’s New at PMA Foodservice 2019

Posted by DMA Solutions Team on July 22, 2019 12:51 PM

In just one short week, produce industry professionals and foodservice buyers from across the country will be converging on Monterey, California, to... Read More

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Statistics That Will Help Improve Your Marketing Strategy

Posted by DMA Solutions Team on July 17, 2019 5:00 AM

The digital age has produced an abundance of options when it comes to marketing. From social media to blogs, to methods for reaching your target... Read More

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Beyond the Press Release: How to Surprise and Delight the Media

Posted by Jessica Schneider on July 16, 2019 4:46 PM

Just as the overall marketing landscape is ever-changing, public relations tactics and practices are too. The shift away from traditional public... Read More

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How to Practice Creativity

Posted by Mariana Bulgarelli on July 12, 2019 6:00 PM

In any and all professions, creativity is used in a variety of ways, from innovative problem-solving to creating artistic works. Creativity is often... Read More

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How to Identify Your Brand Advocates

Posted by DMA Solutions Team on July 10, 2019 5:00 AM

As a fresh produce marketer in a commodity-centric industry, you know the challenge of building brand awareness and encouraging loyalty. At DMA, we... Read More

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Lessons and Inspiration from Seth Godin’s This is Marketing

Posted by DMA Solutions Team on July 9, 2019 6:14 PM

If you follow DMA and are a reader of The Core, you are already very aware of our admiration for Seth Godin, so it will come as no surprise that we... Read More

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When is it okay to use stock photos?

Posted by DMA Solutions Team on July 5, 2019 5:00 PM

At DMA Solutions, we help fresh produce brands deliver their uniquely inspiring messages through a variety of touchpoints. One of the most powerful... Read More

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What Works on Instagram: A Free Guide

Posted by DMA Solutions Team on July 3, 2019 5:00 AM

It’s hard to deny the influence—or business applications—of Instagram. With 1 BILLION users (or 1/8 of the world’s population) and 100+ million... Read More

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6 Ways to Prep for Christmas in July: PR Edition

Posted by Jessica Schneider on July 2, 2019 6:10 PM

Look no further for an excuse to celebrate the most wonderful time of year—in the dead of summer! It may be hard to believe, but the holidays are... Read More

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Pop into the Pop-Up Trend

Posted by DMA Solutions Team on June 28, 2019 6:08 PM

We are often tasked with finding new and innovative ways of connecting fresh produce brands. Capitalizing on trends that appeal to consumers is an... Read More

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Creative Ways to Make Your Booth Stand Out at PMA Foodservice

Posted by Mackenzie Wortham on June 26, 2019 5:00 AM

In just a few short weeks, produce industry professionals and foodservice buyers from across the country will once again gather in scenic Monterey,... Read More

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3 Things Cooking Shows Can Teach the Fresh Produce Industry

Posted by DMA Solutions Team on June 25, 2019 5:20 PM

Knives out, chefs! Like many millennials, I’ve grown up with cooking shows being a regular occurrence on my TV screen. My personal favorite is... Read More

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Summer Food Trends to Sip and Savor

Posted by DMA Solutions Team on June 21, 2019 5:46 PM

Summer is officially here, which means lots of food and drink are about to be imbibed. To follow up on FoodTrends 2019, we did a quick dive into the... Read More

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What Blew Us Away (#WBUA) at United Fresh 2019

Posted by DMA Solutions Team on June 19, 2019 5:00 AM

“Change is here.”   That’s the message the United Fresh Produce Association proclaimed to the industry ahead of the 2019 United Fresh Produce Expo,... Read More

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Why You Should Attend the 2019 Organic Produce Summit

Posted by DMA Solutions Team on June 18, 2019 6:44 PM

Last year, we attended the Organic Produce Summit for the first time and were blown away by every aspect of the show—from the number of attendees and... Read More

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How to Find and Implement Your Brand Voice on Social Media

Posted by Jessie Donlon on June 17, 2019 12:00 PM

If you’ve read any of our other posts about social media, you’ve probably realized that managing social accounts is not exactly the walk in the park... Read More

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Market Smarter: Leveraging Nutrition Experts as Brand Advocates for Fresh

Posted by Stevi Perkins on June 12, 2019 5:00 AM

*For the sake of this article, the terms "dietician" and "nutritionist" will be used interchangeably to refer to licensed or accredited individuals... Read More

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Why You Should Be Getting Social on the Tradeshow Floor

Posted by DMA Solutions Team on June 11, 2019 6:03 PM

It’s that time of year again: the summer tradeshow season is upon us, and you have to have your ducks in a row to make a lasting impression. All the... Read More

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How to Prepare for Consumer Media Events

Posted by DMA Solutions Team on June 7, 2019 6:06 PM

Authored by DMA Solutions team members Jessica Schneider and Marissa Baurys We recently had the pleasure of attending a media event at the Meredith... Read More

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4 Ways to Win at PR During the “Summer Slump”

Posted by Jordan Glover on June 5, 2019 5:00 AM

It’s no surprise that many business operations tend to slow down during the summer months (except for many of us in fresh produce!). And hey, it’s... Read More

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5 Things Aladdin Can Teach You About Marketing in 2019

Posted by DMA Solutions Team on June 4, 2019 7:02 PM

In case you haven’t already run into us at the movie theater, fan-girling and singing along to every song...here’s your notice that a live remake of... Read More

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Gain Insights into Managing a Team of Diverse Personalities with the Enneagram

Posted by Marci Allen on June 4, 2019 12:53 PM

If you are a regular reader, you have come to understand the value that we place on analysis— especially analysis of the marketing activities we... Read More

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Don’t Hire Donkeys—Seek Out the Thoroughbreds Instead!

Posted by Megan Zweig on May 29, 2019 5:00 AM

In my current role at DMA Solutions, which includes working in an operational capacity, hiring folks is one of the many things I love to do when the... Read More

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The Viva Fresh Experience: How the Show Enhanced the Aggie Students’ Perception of Fresh

Posted by DMA Solutions Team on May 28, 2019 5:36 PM

It’s easy to take for granted how special our industry is and the incredible impact we have the opportunity to make each day, and nothing serves as a... Read More

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How to Personalize Automated Response Emails

Posted by DMA Solutions Team on May 27, 2019 12:00 PM

If you work in sales, marketing or customer service, you know that one of your most important jobs concerns building and maintaining a one-on-one... Read More

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Practical Copywriting Wisdom from “Everybody Writes”

Posted by DMA Solutions Team on May 22, 2019 5:00 AM

How common is it to hear someone make the preemptive disclaimer, “Just FYI, I’m not good at math,” before completing such tasks as calculating a tip... Read More

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How to Market More Respectfully on Memorial Day

Posted by DMA Solutions Team on May 21, 2019 12:47 PM

If you had to think about all the marketing centered around Memorial Day, what might you say characterizes most of the messaging? Especially with... Read More

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5 Ideas for Attracting More Blog Subscribers

Posted by Mackenzie Wortham on May 20, 2019 12:05 PM

“How can we get more people to subscribe to the blog?” It’s a question we hear often in our role as blog strategists and managers for brands in the... Read More

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What’s New & Exciting About United Fresh 2019

Posted by Megan Zweig on May 15, 2019 5:00 AM

 When spring arrives, that means one thing for fresh produce marketers: the United Fresh Expo is right around the corner! Now that United is one... Read More

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4 Compelling Reasons to Sponsor the 2019 Tour de Fresh

Posted by Mackenzie Wortham on May 14, 2019 9:55 PM

Cycling for salad bars—it may seem like an unlikely combination, but this is a duo that has brought fresh produce industry professionals together in... Read More

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(Don’t) Make Us Count to 3: Mom Mantras for Fresh Produce Marketing

Posted by DMA Solutions Team on May 12, 2019 7:00 AM

Where would we all be today without the wisdom of our moms—who else would have kept us from eating mud pies (or suspiciously made half our Halloween... Read More

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Fresh Takes from the Big Apple: Cherry Bombe Jubilee 2019

Posted by DMA Solutions Team on May 8, 2019 5:00 AM

We recently had the privilege of attending Cherry Bombe Jubilee, an event celebrating the women in and around the food industry, their diverse... Read More

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The Science Behind Viral Social Content

Posted by Stevi Perkins on May 7, 2019 5:18 PM

It can sometimes be a game of chance when it comes to what content will catch on, be shared, or fall flat and get buried in the endless other buzz... Read More

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How Fresh Gardens Can Introduce Produce Brands to New Audiences

Posted by DMA Solutions Team on May 6, 2019 6:00 PM

Over the last decade especially, it seems America has thoroughly fallen in love with healthier lifestyles and ways to eat (thanks in part, no doubt,... Read More

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Viva Fresh 2019: What Blew Us Away (#WBUA)

Posted by DMA Solutions Team on May 1, 2019 5:00 AM

In part because DMA is a Dallas-based company, Viva Fresh is high on our “must-attend” expo list each year...but certainly not only because it’s... Read More

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Start Planning Your Fresh Summit Strategy Now!

Posted by DMA Solutions Team on April 30, 2019 11:22 PM

They say the early bird gets the worm, and that applies to fresh produce marketers just as much as anybody else! Fresh Summit may be more than a few... Read More

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Your Creativity is Not Based On “Genius”

Posted by DMA Solutions Team on April 26, 2019 5:56 PM

Have you ever heard of the TV series Mythbusters? If not, we're about to introduce you! Put simply, it’s a show that tackles urban legends and... Read More

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Why We Choose Fresh

Posted by Dan'l Mackey Almy on April 24, 2019 4:45 AM

Whether you’ve been in the space for decades or months, your journey to and in fresh produce is most likely a pertinent part of your personal... Read More

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Choosing Fresh—Recruitment Insight From a Young Professional

Posted by Jessie Donlon on April 23, 2019 6:05 PM

We fresh produce professionals each have our own story about how we landed here, all of them unique and typically, quite meaningful as well. When... Read More

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Colloquial Cues: How to Work with 21st-Century Slang

Posted by DMA Solutions Team on April 18, 2019 7:00 PM

Let me be honest and disclose up front that I’m a millennial, but even I can’t keep up with all of the “in” words. New slang is being created every... Read More

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Barriers to the Evolution of Fresh Produce Marketing

Posted by Marci Allen on April 17, 2019 5:00 AM

 “Evolution” is a term to which we’ve all become quite accustomed in business conversations. We recognize that we need to evolve as leaders, as... Read More

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Meet the 2019 Aggies Attending Viva Fresh

Posted by DMA Solutions Team on April 16, 2019 6:00 PM

As the DMA Solutions team gears up to travel to another produce show, we can’t help but share our excitement! The Viva Fresh Expo, to be held in San... Read More

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How to Elevate Your Brand’s Sustainability Efforts on Earth Day

Posted by DMA Solutions Team on April 12, 2019 4:30 PM

Spring is a beautiful time in agriculture. With all the seedlings sprouting and luscious spring crops coming into their own, it’s quite a celebration... Read More

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Business Lessons Gained from 15 Years of Fresh

Posted by Megan Zweig on April 10, 2019 5:00 AM

Although I wasn’t the first hire at DMA Solutions (see Marci Allen), as one of the original employees to come on board, I’ve had the great pleasure... Read More

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CPMA Convention 2019: What Blew Us Away (#WBUA)

Posted by DMA Solutions Team on April 9, 2019 4:03 PM

Since first attending the CPMA convention and expo in 2017, it’s safe to say it could be the produce event we most look forward to each year. And... Read More

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Everything New about Social Media in 2019

Posted by DMA Solutions Team on April 5, 2019 3:48 PM

Well, here we are: it is the fourth month of 2019, and already it seems like each social media platform has changed things up (and/or experienced... Read More

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Looking Back: 15 Years of Fresh Produce Marketing

Posted by Mackenzie Wortham on April 3, 2019 5:00 AM

15 years ago, in 2004, digital marketing was still in its infancy. Many companies were just starting to explore how the internet could become a tool... Read More

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Creating Recipe Content When It’s All Been Done Before

Posted by Stevi Perkins on April 2, 2019 5:34 PM

“There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give... Read More

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What You Should Expect from a Monthly Analytics Report

Posted by DMA Solutions Team on March 29, 2019 5:00 PM

Athletes do it. Bosses do it. Teachers do it—and you should too. Performance analysis helps provide insight into what is working and what isn’t; it's... Read More

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Fresh Produce, What's With Our CPG Love Affair?

Posted by Dan'l Mackey Almy on March 27, 2019 4:50 AM

For all of my 24 years in fresh produce, seemingly CPG has been upheld as a "gold standard" that fresh produce companies seek to emulate on all... Read More

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How to Use Social Media to Drive Traffic to Your Blog

Posted by Jessie Donlon on March 26, 2019 3:00 PM

Let us be the first to say it: a good blog can be any fresh produce marketer’s best friend. As a social media marketer, you are responsible for... Read More

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Produce Marketers, It’s Time to Hit the Books (Or Podcasts)

Posted by DMA Solutions Team on March 22, 2019 10:32 AM

Ah, March. That time of year when marketers are (hopefully) seeing the results of multiple new marketing strategies they implemented for 2019.... Read More

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SXSW 2019: Key Takeaways for Fresh Produce Marketers

Posted by DMA Solutions Team on March 20, 2019 5:00 AM

Deep in the heart of Texas lies the annual SXSW expo, a summit of artistic, educational, and entertainment sessions—and a healthy serving of tex-mex... Read More

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Chatbots: Do They Have a Future in Fresh Produce Marketing?

Posted by Mackenzie Wortham on March 19, 2019 4:22 PM

Our societal obsession with robots isn’t a new phenomenon, as evidenced by years of Hollywood interpretations of human-robot interactions. At best,... Read More

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