Posted by Jessie Donlon on April 8, 2021 6:00 AM
Facebook advertising can seem like a tall task, especially when you don't have a team member dedicated to creating content, monitoring performance... Read More
Posted by Jordan Glover on April 7, 2021 6:00 AM
Between TikTok and Instagram Reels, keeping up with social media trends can seem like a full-time job. If you’ve been on Instagram’s “Explore Page”... Read More
Posted by Audrey Miranda on April 6, 2021 6:00 AM
When talking about influencer management, I usually say that communication is the name of the game! From original contact through to payment for the... Read More
Posted by DMA Solutions Team on April 1, 2021 6:00 AM
There are essential marketing terms and best practices that we, as marketers, should be familiar with so that when we put our knowledge into... Read More
Posted by Audrey Miranda on March 31, 2021 6:00 AM
If you know anything about the team at DMA Solutions, you likely know how passionate we are about analyzing data to make smarter decisions about... Read More
Posted by Hena Husain on March 30, 2021 6:00 AM
There’s a new social media platform called Clubhouse and it seems as though it is what people in social media and marketing circles want to talk... Read More
Posted by Lauren Miller on March 25, 2021 6:00 AM
As leaders, doers and thinkers of public relations in the fresh produce industry, we understand how intimidating and oftentimes unreachable success... Read More
Posted by Jordan Glover on March 24, 2021 6:00 AM
In the current age of advanced technology, it’s become easier than ever for brands to spread a message to target audiences with a simple click of a... Read More
Posted by Audrey Miranda on March 23, 2021 6:00 AM
Are your customers truly connecting with the story that you're telling on your website? Who is your website built for exactly, you or your... Read More
Posted by Jordan Glover on March 18, 2021 6:00 AM
For college basketball fans, there’s no better time of year than March. Whether your team is a front runner or looking for a “Cinderella story,”... Read More
Posted by Lauren Miller on March 17, 2021 6:00 AM
There is always a lot of excitement when a new product is set to launch and be unveiled to potential buyers. One marketing activity that should be at... Read More
Posted by Jessica Schneider on March 16, 2021 6:00 AM
In the world of public relations, brand wins look a little different than that of its traditional marketing counterparts. Unlike advertising or... Read More
Posted by Jordan Glover on March 11, 2021 6:00 AM
Over the last twelve months, we've found ourselves getting back to basics from a marketing perspective. From educating shoppers on how to properly... Read More
Posted by Mari Cobb on March 10, 2021 6:00 AM
Over the last year, we've seen consumer preferences and behaviors shift. As marketers of fresh produce, we've pivoted many times in the last year,... Read More
Posted by Audrey Miranda on March 9, 2021 6:00 AM
We actively seek out and hunt for brands that are doing marketing well on a regular basis. Lately we've been crushing on brands in the fresh produce... Read More
Posted by Allison Kirkland on March 4, 2021 6:00 AM
Whether your marketing is in need of a rock solid foundation or if you've plateaued and want to give your marketing a little rocket fuel, look no... Read More
Posted by Audrey Miranda on March 3, 2021 6:00 AM
Influencer marketing as a marketing vertical is still shrouded in a bit of mystery and as a result, often our conversations with clients garner a lot... Read More
Posted by Audrey Miranda on March 2, 2021 6:00 AM
It’s no secret that 2020 has upended shopper behavior. As the world begins its slow pivot from managing the COVID-19 crisis to recovery and the... Read More
Posted by DMA Solutions Team on February 25, 2021 6:00 AM
These days, it’s all about the ‘gram. With over 25 million business profiles on Instagram, having the ability to capture the attention of your... Read More
Posted by Audrey Miranda on February 24, 2021 6:00 AM
When your content contains visuals, you should expect a viewer retention rate increase of 42%! Here at DMA, we consider this to be a powerful... Read More
Posted by DMA Solutions Team on February 23, 2021 6:00 AM
When it comes to showcasing food, there is no better way to entice your audience than by posting a delectable recipe shot featuring your fresh... Read More
Posted by Jessie Donlon on February 18, 2021 6:00 AM
You have likely heard the expression “consistency is key” in quite a few different scenarios. And for good reason: whether we're learning something... Read More
Posted by Allison Kirkland on February 17, 2021 6:00 AM
Let’s call it like it is, 2020 was tough. Remember when we thought this “new normal” would only last a couple of months? It might not have been a... Read More
Posted by Audrey Miranda on February 16, 2021 6:00 AM
For our second Marketing Matters of 2021, we spoke with Dante Galeazzi, President and CEO of Texas International Produce Association, and David... Read More
Posted by Allison Kirkland on February 10, 2021 6:35 PM
Visual content has become a universal digital language, and one with the power to inspire, encourage, and ultimately, even change behavior. As the... Read More
Posted by Jessie Donlon on February 10, 2021 6:00 AM
When it comes to social media platforms, Pinterest is often forgotten or deprioritized by marketers. Whether people or brands believe that you can... Read More
Posted by Mackenzie Wortham on February 9, 2021 6:00 AM
With the amount of focus placed on social media platforms like Facebook, Twitter and Instagram, LinkedIn (sadly) gets overlooked by many marketers.... Read More
Posted by DMA Solutions Team on February 9, 2021 5:30 AM
The digital world we live in has shaped the trajectory of many things and food photography is no exception. With the increased capabilities provided... Read More
Posted by Audrey Miranda on February 4, 2021 6:00 AM
At DMA, photography plays a considerable role when it comes to capturing our clients’ products. Whether it be a packaging shot, beauty shot, or... Read More
Posted by Megan Zweig on February 3, 2021 6:00 AM
This year’s rival between NFL veteran and six-time Super Bowl champ Tom Brady and NFL star and Texas Tech University alumnus Patrick Mahomes, is... Read More
Posted by Hannah Daniels on February 2, 2021 6:00 AM
Having difficult conversations with team members can sometimes be a leader's worst nightmare. However, if equipped with the correct tools, those... Read More
Posted by Stevi Perkins on January 28, 2021 6:00 AM
Campaign after campaign, ad after ad, a brand’s logo is the one item you’re sure to see on every piece of a company’s collateral. Whether you’re... Read More
Posted by Audrey Miranda on January 27, 2021 6:00 AM
While the food industry is always evolving, after the year we had in 2020, evolving seems to be an understatement. For the next foreseeable few... Read More
Posted by Hena Husain on January 26, 2021 6:00 AM
We are seeing our coworkers now more than ever and yet they are still many miles away. It’s a given that Zoom isn’t going anywhere in 2021 and many... Read More
Posted by Jordan Glover on January 21, 2021 6:00 AM
Nothing beats a good story. Between bedtime stories when you were little or great novels and movies, a good story draws us in and keeps us hanging on... Read More
Posted by Jessie Donlon on January 20, 2021 6:00 AM
By now you may have likely gathered that social media isn't going away anytime soon. In fact, new platforms are being released now more than ever... Read More
Posted by Stevi Perkins on January 19, 2021 6:00 AM
Hands down the most challenging thing about marketing in the fresh produce industry is the inability to measure how marketing directly affects sales.... Read More
Posted by Jessie Donlon on January 14, 2021 6:00 AM
One could say that social media is here to stay, making it imperative for businesses to understand how to properly manage advertising across the... Read More
Posted by Mackenzie Wortham on January 13, 2021 6:00 AM
It seems like it was just yesterday I was putting the final touches on our blog post featuring marketing trends and predictions for 2020, blissfully... Read More
Posted by Jessica Schneider on January 12, 2021 1:26 PM
Now that 2020 is behind us, we’re all looking for a bigger, better and brighter new year. As we face 2021 headstrong with many lessons learned, it’s... Read More
Posted by Megan Zweig on January 7, 2021 6:00 AM
You've lived through, read about and reminisced about the negatives we experienced in 2020, but have you thought about the great gifts the year... Read More
Posted by Lauren Miller on January 6, 2021 6:00 AM
2020 was a year full of tests for brands to see how quickly each could pivot and provide relevant messaging amidst business pressures like never... Read More
Posted by Jordan Glover on January 5, 2021 6:00 AM
There’s just something about a fresh start! That’s the whole idea behind New Year’s resolutions, right? An opportunity to start over, hit refresh and... Read More
Posted by DMA Solutions Team on December 23, 2020 6:00 AM
Here at DMA Solutions, we're all celebrating the holiday season both with reflection and setting intentions for the year to come. Looking back is fun... Read More
Posted by DMA Solutions Team on December 22, 2020 6:00 AM
It's been a whirlwind of a year and we’ve pivoted more times than we can count throughout 2020, all in an effort to better serve you with content... Read More
Posted by Jordan Glover on December 17, 2020 6:00 AM
If you’ve ever worked with DMA, you know that we’re not satisfied with only generating great results. We’re students of analytics, so we want to know... Read More
Posted by Jessie Donlon on December 15, 2020 6:00 AM
Instagram isn’t slowing down with its release of new features anytime soon - there is already a new kid in town and it's called, Instagram Guides.... Read More
Posted by Mackenzie Wortham on December 10, 2020 5:00 PM
It’s safe to say there has never been so much uncertainty about what the next year will look like for many of us. After living through a year no one... Read More
Posted by Megan Zweig on December 9, 2020 6:00 AM
If you thought 2020 went by in a flash, just imagine how we feel launching our 7th year of annual marketing calendars for our beloved Core readers... Read More
Posted by Jessica Schneider on December 8, 2020 6:00 AM
No, we aren’t talking about the round, sweet and sometimes crunchy treat! We’re talking about a crucial online marketing tool that allows us to... Read More
Posted by Lauren Miller on December 3, 2020 2:37 PM
Getting your brand press by sharing news of a new product is one thing, but what if you don’t have a new product or brand announcement in the... Read More
Posted by Hannah Daniels on December 2, 2020 6:00 AM
The holidays can be full of excitement, happiness and a sign of joyful times to come, but for some businesses, it is a time that brings stress and... Read More
Posted by DMA Solutions Team on November 25, 2020 6:00 AM
Whether you're connecting with family in person or over Zoom this year for Thanksgiving, we encourage you to get creative with carrying on your... Read More
Posted by Megan Zweig on November 24, 2020 6:00 AM
Let's face it, 2020 hasn't been a cake walk for most. From the pandemic to civil and cultural unrest in our great country, to a contentious... Read More
Posted by DMA Solutions Team on November 19, 2020 11:00 AM
The pandemic has certainly put an even bigger spotlight on the role of sales and marketing in the fresh produce industry. In our recap of... Read More
Posted by Hannah Daniels on November 17, 2020 6:00 AM
There is a lot of value in segmenting your database into useful lists of legitimate contacts that will be receiving your content and be most... Read More
Posted by Lauren Miller on November 12, 2020 3:28 PM
In my humble opinion, there is no other consumer marketing channel as adaptable, cost-effective, and action-oriented as email marketing. For fresh... Read More
Posted by Jessie Donlon on November 11, 2020 6:00 AM
In a world that relies heavily on social media to connect and communicate, there is surprisingly constant innovation taking place behind the social... Read More
Posted by Mariana Bulgarelli on November 10, 2020 12:57 PM
Search Engine Optimization, or SEO, plays a key factor in an industry that may not have the dollars to spend on a bigger, more costly campaign. It’s... Read More
Posted by Jessica Schneider on November 5, 2020 6:00 PM
As we near the end of 2020 (thank goodness), brands are working to determine and finalize their new year budget. While travel and in-person events... Read More
Posted by Jordan Glover on November 4, 2020 6:00 AM
While it hasn’t been all bad, I'm sure I don’t speak just for myself when I say I'm ready for 2021. I love the idea of a fresh start whether that’s... Read More
Posted by Audrey Miranda on November 3, 2020 6:00 AM
Like many aspects of business, the influencer marketing landscape has shifted drastically over the last 8 months. One of the biggest results of the... Read More
Posted by Hena Husain on October 29, 2020 6:30 AM
Social media is almost like having a storefront. While perusing through, customers naturally have questions and possibly some comments about your... Read More
Posted by DMA Solutions Team on October 28, 2020 10:34 AM
The team at DMA looks forward to attending the Inbound Conference each year to learn new strategies that will propel our company and our clients'... Read More
Posted by Jessica Schneider on October 27, 2020 5:55 PM
As we continue to navigate our hyper virtual reality full of Zoom meetings and virtual tradeshows, it’s important to understand the steps you can... Read More
Posted by DMA Solutions Team on October 22, 2020 5:39 PM
CEO's are managing challenging times in light of 2020. From concerns around maintaining culture and purpose to adapting to a more e-centric society... Read More
Posted by Allison Kirkland on October 21, 2020 1:30 PM
Fresh Summit was rich with helpful information and take-aways for marketers. One of the sessions that spoke the most to me as a brand manager was... Read More
Posted by DMA Solutions Team on October 20, 2020 5:23 PM
As first time attendees to PMA’s Fresh Summit, we didn’t quite know what to expect. Of course, most events are virtual this year so we were familiar... Read More
Posted by DMA Solutions Team on October 15, 2020 5:17 PM
We’re picking up on strong vibes from PMA as key themes have surfaced throughout this year’s virtual Fresh Summit. As this year’s event comes to a... Read More
Posted by DMA Solutions Team on October 14, 2020 5:41 PM
Can we be honest? It can sometimes be a stretch to find common ground with speakers and business leaders outside our industry who are operating with... Read More
Posted by DMA Solutions Team on October 13, 2020 5:00 PM
Like so many of you, each year the team at DMA is intoxicated by the information shared by Cathy Burns during the Fresh Summit State of the Industry... Read More
Posted by Mackenzie Wortham on October 8, 2020 6:00 AM
If this year had gone differently, right about now most of us would be packing our bags or getting ready to board a plane to head to PMA Fresh... Read More
Posted by Jessie Donlon on October 7, 2020 6:00 AM
The biggest show of the year in the fresh produce industry officially begins next week. Each year when Fresh Summit rolls around, so does a wealth... Read More
Posted by Jordan Glover on October 6, 2020 1:02 PM
If you haven’t been able to tell by now, we can find marketing lessons in just about anything. From the NBA Bubble to the TV show “The Office,” we’re... Read More
Posted by Stevi Perkins on October 1, 2020 3:45 PM
As a first time attendee, I went into the United Fresh Washington Conference knowing little about what to expect, especially since this was this... Read More
Posted by Dan'l Mackey Almy on September 30, 2020 6:00 AM
The stage is set. Virtual Fresh Summit commences on Monday with the beginning of buyer preview. PMA has set the stage. Over 300 exhibitors have... Read More
Posted by Allison Kirkland on September 29, 2020 6:00 AM
These uncertain times have had a tremendous impact on our work, workspaces, and routines. Fresh produce marketers have been especially stretched to... Read More
Posted by Megan Zweig on September 24, 2020 12:00 PM
One of the most important aspects of participating in a tradeshow is showing up with a prepared sales team to manage leads and properly funnel new... Read More
Posted by Marci Allen on September 23, 2020 6:00 AM
As we’ve been helping clients navigate set-up of their Fresh Summit Marketplace pages these past two weeks, several questions have surfaced that we... Read More
Posted by DMA Solutions Team on September 22, 2020 9:28 AM
Our friends at The Packer are introducing a new event to further elevate the important topic of sustainability in fresh produce. The three-day,... Read More
Posted by Lauren Miller on September 17, 2020 1:08 PM
2020 is moving quickly, and before we know it, the holiday season will be upon us. When it comes to planning public relations strategies for your... Read More
Posted by Jordan Glover on September 15, 2020 4:49 PM
As an Enneagram 1, there are few things I love more than a good plan. I’m a firm believer that laying the groundwork and being prepared is what... Read More
Posted by Megan Zweig on September 10, 2020 12:17 PM
The time is here, fresh produce marketers and the countdown has started to our industry's annual Fresh Summit event scheduled for October 13 - 15,... Read More
Posted by Mackenzie Wortham on September 9, 2020 6:00 AM
As fresh produce marketers, right now we’re anxiously asking ourselves the same question… what do I need to do to plan for a successful virtual Fresh... Read More
Posted by DMA Solutions Team on September 3, 2020 6:00 AM
At DMA, we are committed to being lifelong learners and improving the way we serve the fresh produce industry. We’ve taken some time to sharpen our... Read More
Posted by Audrey Miranda on September 1, 2020 6:00 AM
At DMA Solutions, rely equally on the value of influencer marketing as compared to social media marketing and email marketing. Our belief in the... Read More
Posted by Allison Kirkland on August 27, 2020 3:02 PM
Social media has given us access to customer service assistance at our fingertips and created a yearning for instant support and communication from... Read More
Posted by Megan Zweig on August 26, 2020 6:00 AM
If you're anything like us, the team at DMA Solutions, you've likely figured out by now that one virtual tradeshow is not like the next. We have had... Read More
Posted by Hena Husain on August 25, 2020 6:00 AM
As a newbie to the DMA Solutions social media team, I'm intrigued by the amount of data we are able to retrieve from the marketing activities that we... Read More
Posted by Megan Zweig on August 20, 2020 6:00 AM
If you know anything about the team at DMA Solutions, you likely know how passionate we are about analyzing data to make smarter decisions about... Read More
Posted by Allison Kirkland on August 19, 2020 6:00 AM
As you know, the fall season is filled with holiday eating occasions for consumers. Is your marketing team capitalizing on the opportunity to capture... Read More
Posted by Hena Husain on August 13, 2020 6:00 AM
I began my journey with DMA Solutions right at the beginning of the evolving pandemic, in early March. At the time, I don’t think we realized how the... Read More
Posted by Jordan Glover on August 12, 2020 6:00 AM
There have been several moments throughout 2020 that I know will stick with me forever. One memory that I will never forget is when I curled up on my... Read More
Posted by Lauren Miller on August 11, 2020 6:00 AM
A key takeaway we can all learn with the conclusion of recent virtual trade shows is that being prepared isn’t as easy as one might think. An easy... Read More
Posted by Mackenzie Wortham on August 5, 2020 6:00 AM
If you build it, will they come? While it’s true that blogs can be an affordable way for companies to turn their website into a content and traffic... Read More
Posted by Hannah Daniels on July 30, 2020 6:00 AM
Community comes in all shapes and sizes. It allows us to interact and share experiences with one another. It offers us safety and security, and gives... Read More
Posted by Megan Zweig on July 29, 2020 6:00 AM
As we find ourselves closing another virtual tradeshow and recapping the experience, we are motivated to share what we learned as a team. We feel so... Read More
Posted by DMA Solutions Team on July 28, 2020 6:00 AM
Marketers that stay hungry for intelligence or analytics that help to improve their marketing efforts, are more likely to be successful in their... Read More
Posted by Jordan Glover on July 22, 2020 6:00 AM
Pre-quarantine, the odds of you knowing about or viewing TikToks were probably dependent on if you had a teenager living in your house or not. A few... Read More
Posted by Jessie Donlon on July 21, 2020 6:00 AM
You have likely heard the expression “consistency is key” in quite a few different scenarios. And for good reason: whether when learning something... Read More
Posted by Stevi Perkins on July 15, 2020 6:00 AM
Summer is here, which means… it’s time to start thinking about going back to school. As one of the biggest promotion seasons of the year, brands have... Read More
Posted by Mackenzie Wortham on July 14, 2020 9:00 AM
With the virtual PMA Foodservice event right around the corner, there’s an important group of influencers and buyers that are likely on your mind:... Read More
Posted by Jessica Schneider on July 9, 2020 11:00 AM
One thing that has stayed true through this crazy, uncertain, ever-changing time is that the news and media coverage has not slowed, but rather... Read More
Posted by Megan Zweig on July 8, 2020 6:00 AM
On the heels of completing our first industry virtual tradeshow, there is a new opportunity for the fresh produce industry to participate in. The DMA... Read More
Posted by Lauren Miller on July 7, 2020 6:00 AM
As we all recently learned with the conclusion of United Fresh LIVE! and as some prepare for the next virtual show, Foodservice Delivered, hosting... Read More
Posted by Hannah Daniels on July 2, 2020 4:00 PM
Lately we’ve been highlighting email marketing and the opportunity it presents for marketers when done well and often. Truth be told, those with a... Read More
Posted by Jordan Glover on July 1, 2020 6:00 AM
If you’re looking for the best way to utilize your public relations efforts during this time, look no further than the extra mile. Now more than... Read More
Posted by DMA Solutions Team on June 30, 2020 6:00 AM
As a seasoned social media team, we have become accustomed to the perpetual friendly “ding” of notifications coming to our cell phones and laptops... Read More
Posted by DMA Solutions Team on June 26, 2020 10:00 AM
Last week marked a “first-time” for the fresh produce industry - a virtual tradeshow. The inaugural format for the show was an indicator of how our... Read More
Posted by DMA Solutions Team on June 24, 2020 6:00 AM
From COVID-19 to the current civil rights movement, navigating marketing activities, like social media, and knowing what to say and when to say it... Read More
Posted by Megan Zweig on June 23, 2020 5:32 PM
Now that our first-ever virtual tradeshow is in the books, fresh produce marketers and sales teams have an opportunity to continue to unite and work... Read More
Posted by DMA Solutions Team on June 19, 2020 2:29 PM
While the idea of a virtual tradeshow conjured up many questions for most of us in the fresh produce industry - there’s one tradeshow mainstay that... Read More
Posted by DMA Solutions Team on June 19, 2020 2:26 PM
It’s hard to believe that we’ve completed our industry’s first ever, never-done-before virtual tradeshow. To say that this week and the past month... Read More
Posted by Megan Zweig on June 10, 2020 6:00 AM
The countdown is on and as an industry, we are finalizing details for United Fresh LIVE!, the first ever virtual tradeshow starting on Monday, June... Read More
Posted by Megan Zweig on June 9, 2020 1:00 PM
When June arrives and United Fresh is around the corner, for the team at DMA Solutions, the summer tradeshow season officially begins. This year,... Read More
Posted by Lauren Miller on May 28, 2020 6:00 AM
In a world where circumstances are changing daily, it can be hard to get a foothold on how to communicate with the media. Through our work as an... Read More
Posted by Allison Kirkland on May 27, 2020 6:00 AM
Updating your website is no easy feat. It requires a clear vision around the goals you want your website to accomplish (e.g. telling your brand... Read More
Posted by DMA Solutions Team on May 26, 2020 4:00 PM
As marketers, we can all agree that the pandemic was a sharp left turn in our brand strategies for 2020. But if there’s one thing that this industry... Read More
Posted by Audrey Miranda on May 21, 2020 6:00 AM
With the shifting digital landscape, now is the time to stop and assess where you’re putting your marketing dollars. Do you have “influencer... Read More
Posted by Marci Allen on May 20, 2020 6:00 AM
With all the upheaval that COVID-19 has caused in businesses lately, it seems we have been shifting to plan B in just about every area you can... Read More
Posted by Hena Husain on May 19, 2020 12:06 PM
Social media marketing is a powerful tool when communicating with our end consumers, especially when navigating a pandemic. The communication shared... Read More
Posted by Jessie Donlon on May 14, 2020 6:00 AM
When it comes to promotion planning, we are constantly observing trends to help shape our marketing effort for both DMA Solutions and our clients.... Read More
Posted by Megan Zweig on May 13, 2020 6:00 AM
If you’ve been reading our blog since March, you know we’ve been offering weekly advice to fresh produce marketers about managing communication... Read More
Posted by Jessica Schneider on May 12, 2020 6:00 AM
Amid the current pandemic, there have been many changes taking place in our day-to-day lives. It’s no secret that we’ve now fallen into a new pattern... Read More
Posted by Marci Allen on May 6, 2020 6:00 AM
As marketers look around and see the realities of lay-offs and health concerns for our consumer audiences, we are having to assess our brand... Read More
Posted by Dan'l Mackey Almy on May 5, 2020 4:00 PM
We are now into May, and amidst all the turbulence our society - and industry - has faced over the last two months, it’s no surprise that we’re... Read More
Posted by Stevi Perkins on April 29, 2020 6:00 AM
You may be looking at the content calendar you planned out and color-coordinated months ago thinking… “do I really need to scrap this?” And the... Read More
Posted by Jordan Glover on April 28, 2020 8:00 AM
As marketers in the fresh produce industry, we’re in a unique position to continue pitching national, consumer media during this unprecedented time.... Read More
Posted by Marci Allen on April 22, 2020 8:59 AM
In a season of cancelled trade shows, you are likely asking yourself how to most effectively communicate important brand and/or product information... Read More
Posted by Lauren Miller on April 21, 2020 1:00 PM
It seems impossible for brands to break through given the state of the current news cycle. As media provide wall-to-wall coverage, the stories being... Read More
Posted by Mackenzie Wortham on April 15, 2020 6:00 AM
Times like these are tricky enough to navigate from a personal standpoint - take that a step further if you are a marketer for a fresh food brand!... Read More
Posted by Jessie Donlon on April 14, 2020 1:38 PM
In light of current events, when it’s not always possible to be present in person, it’s now more important than ever to amp up your digital presence.... Read More
Posted by Stevi Perkins on April 8, 2020 6:00 AM
If you’ve ever lived through planning a tradeshow, you know it takes months to prepare. Picking out just the right booth setup, dreaming up an eye... Read More
Posted by Jessica Schneider on April 7, 2020 2:00 PM
While we cannot ignore the current state of our world, one thing we CAN do is help each other navigate this new normal together. Being part of an... Read More
Posted by DMA Solutions Team on April 1, 2020 8:00 AM
As we all try our best to adjust to the “new normal” that is our current reality, let’s be honest, a lot of us as an industry are struggling with how... Read More
Posted by Jordan Glover on March 31, 2020 11:46 AM
Whether you were hoping to launch a new product, showcase a refreshed logo or just craving some face-to-face time with suppliers and companies, the... Read More
Posted by Megan Zweig on March 25, 2020 9:57 AM
Let’s face it, this is the first time any of us are facing a pandemic and it is certainly a first for those of us in marketing and managing social... Read More
Posted by DMA Solutions Team on March 24, 2020 4:04 PM
When it comes to brand marketing, response to this new normal is critical. If there’s anything we’ve learned from the past, it’s that brands who stay... Read More
Posted by Dan'l Mackey Almy on March 18, 2020 8:30 AM
Fellow marketers, I am going to skip the messaging around the state of our society and the impact on our businesses. PMA, TIPA and United Fresh are... Read More
Posted by Mackenzie Wortham on March 18, 2020 8:24 AM
As your inbox fills with cancellation notice after cancellation notice, you’re probably feeling pretty anxious about how to move forward in these... Read More
Posted by DMA Solutions Team on March 13, 2020 6:00 AM
If you’re familiar with email marketing, you understand the importance of email open and click rates. These factors are key in understanding how well... Read More
Posted by Jessie Donlon on March 11, 2020 6:00 AM
The social media world is a constant flood of content - making it a competition to be the piece of content that jumps out at catches a person’s... Read More
Posted by Jessica Schneider on March 10, 2020 6:00 AM
In the last year, we've seen influencer marketing change drastically. From exponential growth in the number of influencers on Instagram to increased... Read More
Posted by Allison Kirkland on March 6, 2020 6:50 AM
When it comes to developing creative marketing assets you're proud of, the output - or finished product - is a direct reflection of the input your... Read More
Posted by Megan Zweig on March 4, 2020 8:51 AM
If you had the pleasure of attending Southern Exposure last weekend in Tampa, FL, you know how beneficial and plentiful the show was for all. For... Read More
Posted by Hannah Daniels on March 3, 2020 5:30 PM
Transparency and authenticity are being demanded of companies by customers, critics, and employees alike. Core values are one of the primary ways in... Read More
Posted by Jessie Donlon on February 28, 2020 6:00 AM
Since social media is an ever-changing field, it is a full time job to keep up with constant updates and new trends. Today’s social media marketer... Read More
Posted by Dan'l Mackey Almy on February 26, 2020 8:00 AM
On Saturday afternoon under a sunny Southern California sky, family and friends of the late Frieda Rapoport Caplan gathered to remember and celebrate... Read More
Posted by Jessica Schneider on February 25, 2020 1:45 PM
Over the past few years, we've seen the power and success that PR has brought to fresh produce brands. While more and more fresh produce companies... Read More
Posted by DMA Solutions Team on February 21, 2020 8:15 AM
The beginning of the New Year can feel like an exciting time, full of new resolutions and the hope of “doing better” in the year to come, but then... Read More
Posted by Mackenzie Wortham on February 19, 2020 6:15 AM
October might seem like ages away at this point, but know that this is no time to rest on your laurels if you’re a marketer in the fresh produce... Read More
Posted by Audrey Miranda on February 18, 2020 10:00 AM
If you’ve scrolled through your social media feeds and taken note of, say, a friend’s post about a favorite restaurant, or simply sifted through... Read More
Posted by Jessie Donlon on February 14, 2020 3:12 PM
It is no longer enough to simply participate on social media: marketers must now be keenly aware of how social media is generating results for their... Read More
Posted by Jessica Schneider on February 11, 2020 5:44 PM
Influencer marketing is a valuable tool for generating brand awareness and driving brand trial among shoppers. Additionally, working with influencers... Read More
Posted by DMA Solutions Team on February 5, 2020 6:00 AM
If you thought it was hard to believe that it’s already 2020, it’s even more unfathomable that we’re already a full month in. While we aren’t sure... Read More
Posted by DMA Solutions Team on February 3, 2020 4:50 PM
Right out of the gate, the 2020 Super Bowl was highly anticipated for its opportunity to truly entertain America with a fresh, competitive matchup on... Read More
Posted by DMA Solutions Team on January 31, 2020 6:45 PM
Across industries, it is widely acknowledged that for companies to generate the best results, they must find ways to maintain high employee... Read More
Posted by Megan Zweig on January 29, 2020 6:00 AM
Hiring the right talent for your marketing team starts with a great recruitment plan. Take it from me: after years of helping to shape the hiring... Read More
Posted by DMA Solutions Team on January 24, 2020 5:32 PM
Last year, your brand may have decided to work with influencers for the first time, or perhaps you changed which influencers with whom you partnered.... Read More
Posted by Stevi Perkins on January 22, 2020 6:00 AM
Advertising during the Super Bowl or on the sides of buses often requires a hefty budget, but that doesn’t mean the brands embracing those strategies... Read More
Posted by Mackenzie Wortham on January 21, 2020 6:58 PM
You arrive at a hotel and the TV screen greets you by name. You receive an email that prompts you to take a closer look at a pair of shoes you... Read More
Posted by Lauren Miller on January 17, 2020 3:47 PM
If there is anything 2019 taught us, it’s that the most air-tight public relations plans can go awry, and even top brands aren’t necessarily safe... Read More
Posted by Allison Kirkland on January 15, 2020 6:00 AM
We recently launched our 2020 Social Media and Produce Marketer’s Calendars, useful tools designed to help marketers prepare for all that's ahead in... Read More
Posted by DMA Solutions Team on January 14, 2020 4:22 PM
Digital marketing, particularly social media, provides opportunities for fresh produce brands to directly connect and engage with consumers like... Read More
Posted by Jessie Donlon on January 10, 2020 4:25 PM
Social media and pop culture have become intertwined in recent years, and for good reason. Social media shapes the conversation around pop culture,... Read More
Posted by DMA Solutions Team on January 8, 2020 8:00 AM
Having just flipped the final page of another year spent working on behalf of fresh, our minds—like many of yours—turn towards the impending new... Read More
Posted by Marci Allen on January 7, 2020 7:30 PM
“We don’t really have the budget to work with an agency.” As you can imagine, we’ve heard that line a time or two (or two hundred), and we’ve learned... Read More
Posted by Jordan Glover on January 3, 2020 6:35 PM
As someone who is notorious for tripping over her own feet while walking down the hallway (what can I say—I’m talented), the very idea of attempting... Read More
Posted by DMA Solutions Team on December 20, 2019 12:54 PM
Let’s face it: there are few things more frustrating this time of year than frantically searching for a gift for someone who is just plain “hard to... Read More
Posted by DMA Solutions Team on December 18, 2019 6:00 AM
When planning for the new year, it’s important to take inventory of both your business and your marketing performance. Put simply, knowing where your... Read More
Posted by DMA Solutions Team on December 17, 2019 7:18 PM
After attending the first New York Produce Show in 2010, we’ve attended each following year and have enjoyed watching it continue to grow and thrive.... Read More
Posted by DMA Solutions Team on December 13, 2019 7:35 PM
Well everyone, 2019 is officially coming to a close. It feels as though the year went by in a flash—and what a year it was for social media! Between... Read More
Posted by Mackenzie Wortham on December 11, 2019 6:00 AM
Fresh produce marketers: raise your hand if you feel like you’re constantly scrambling to keep up with technology changes. Read More
Posted by Allison Kirkland on December 10, 2019 5:20 PM
While email marketing as a concept is certainly not new, the way marketers should be thinking about email marketing moving into 2020 certainly should... Read More
Posted by DMA Solutions Team on December 6, 2019 5:09 PM
A good marketer typically has superb problem-solving skills and an abundance of creativity, but even great marketers can be even more effective—and... Read More
Posted by Audrey Miranda on December 4, 2019 6:00 AM
As 2019 comes to a close, it’s the perfect time to assess the progress of your social media marketing efforts over the past year. How did you fare?... Read More
Posted by Jessie Donlon on December 3, 2019 5:47 PM
It is no secret that social media advertising has come a long way since its induction—and even in the past few years. With such quick and exponential... Read More
Posted by DMA Solutions Team on December 2, 2019 7:36 PM
Fresh Produce 101: Getting Started in the Fresh Produce Industry So, you’ve got a new job in fresh produce. Congratulations, and welcome to an... Read More
Posted by DMA Solutions Team on November 27, 2019 9:00 AM
The Impact of Thankfulness—On Company Culture As we gather this year for a Thanksgiving full of fresh food, football, the annual turkey trot, black... Read More
Posted by Lauren Miller on November 26, 2019 9:08 AM
New public relations and communications trends are constantly developing, and changing the way we work. It’s important to stay on top of these trends... Read More
Posted by Jessica Schneider on November 22, 2019 8:00 PM
As 2019 comes to a close and we begin planning for the new year, it’s important to look back and reflect: What worked? What didn’t pan out quite so... Read More
Posted by DMA Solutions Team on November 20, 2019 6:00 AM
“Storytelling makes the brain light up in a way no other form of communication does. Now that scientists have studied the brain while a story is... Read More
Posted by Jordan Glover on November 19, 2019 8:00 PM
Can you believe 2020 is almost here? You may already be starting to brainstorm New Year’s resolutions, whether personal goals—like hitting the gym... Read More
Posted by DMA Solutions Team on November 18, 2019 5:46 PM
Consumer promotions have drastically changed from the days when all it took was adding a web page with a static form that asks for visitors’ name and... Read More
Posted by Marci Allen on November 13, 2019 7:00 AM
Did you know that more Americans are spending money on snack foods than on meals today?1 That’s right: due to busy schedules and changing mindsets... Read More
Posted by DMA Solutions Team on November 12, 2019 5:28 PM
If you tuned into social media (or the news) this weekend, you’ve probably heard the announcement that Instagram “likes” will be going away for some... Read More
Posted by Jordan Glover on November 8, 2019 5:34 PM
Unfortunately, Netflix recently announced that they will no longer carry The Office starting in 2021. Not to brag or anything, but because I’ve been... Read More
Posted by Allison Kirkland on November 6, 2019 9:00 AM
As we’ve mentioned in previous posts, there is an inherent demand for fresh food, and it is going to sell with or without dedicated year-round... Read More
Posted by Marci Allen on November 5, 2019 6:25 PM
This year, Cathy Burn’s State of the Industry Speech shed necessary light on challenges that fresh floral brands face, namely that the average... Read More
Posted by Jessie Donlon on November 1, 2019 6:30 PM
In this day and age, 79% of the U.S. is on social media—and even if you (somehow) aren’t, some knowledge about different platforms is almost... Read More
Posted by DMA Solutions Team on October 30, 2019 8:00 AM
Halloween is a big, fun event here at DMA—and I will personally admit to knowing every line of the 1993 Halloween classic Hocus Pocus, thanks to... Read More
Posted by Stevi Perkins on October 29, 2019 8:00 PM
As information consumers in an age of informational overload, we scan, skim, and “read,” often without taking the time to comprehend, much less to... Read More
Posted by Lauren Miller on October 25, 2019 8:00 PM
Whether you represent a new company or a more mature business poised to celebrate a major milestone, making the most out of any public relations... Read More
Posted by DMA Solutions Team on October 24, 2019 6:00 AM
To say that the 2019 Fresh Summit was impressive would be an understatement. The care and attention to detail demonstrated by show organizers and... Read More
Posted by DMA Solutions Team on October 22, 2019 1:20 PM
The 2019 Fresh Summit experience was refreshing and cleverly orchestrated by the staff at PMA. We couldn’t feel happier about the value that we... Read More
Posted by Dan'l Mackey Almy on October 18, 2019 11:16 AM
On Wednesday, approximately 25,000 children will have access to more fresh fruits and vegetables thanks to the team at California Giant Berry Farms,... Read More
Posted by Audrey Miranda on October 16, 2019 11:13 AM
It’s game time, people of produce! On the eve of Fresh Summit, we’re here to present you with some of the laughable moments with which we’re all too... Read More
Posted by Dan'l Mackey Almy on October 15, 2019 5:40 PM
Photo courtesy of consultancy firm sparks & honey This year marks my 25th Fresh Summit, and as many of you can attest, many things in the industry... Read More
Posted by Jessie Donlon on October 11, 2019 6:30 PM
The biggest show of the year is right around the corner, and Fresh Summit always means a wealth of incredible opportunities for your brand. Beyond... Read More
Posted by Jessica Schneider on October 9, 2019 8:00 AM
If you thought consumer marketing in fresh produce was a challenge, try getting everyone in the industry on the same page with public relations. As... Read More
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