Posted by Alicia Yianitsas on May 12, 2022 6:00 AM
Influencer marketing is a hot commodity right now but it can be hard to know exactly how to get the best results for your brand. Whether you are... Read More
Posted by Gabby Ausbrook on May 11, 2022 6:00 AM
Welcome to 2022, where influencer marketing is taking center stage! If you don't believe me, the Influencer Marketing Hub cited that marketers will... Read More
Posted by Jessica Schneider on May 10, 2022 6:00 AM
It’s no secret that influencer marketing has skyrocketed in the past 5 to 10 years, making it a key player in many brands' overall marketing... Read More
Posted by Mackenzie McLeod on May 5, 2022 6:00 AM
Across industries, it is widely acknowledged that for companies to generate results, they must find ways to maintain high employee engagement. This... Read More
Posted by Jordan Confer on May 4, 2022 6:00 AM
We take culture seriously at DMA. And when we say culture, we’re not talking about lunch hang-outs or happy hours - although we do love those! We’re... Read More
Posted by Hannah Wadley on May 3, 2022 6:00 AM
While technically recruitment is just the process behind hiring someone to fill a role in your company, at DMA Solutions, we know it's much more than... Read More
Posted by Alicia Yianitsas on April 28, 2022 6:00 AM
While email marketing over the summer can feel like a challenge with everyone on vacation and your inbox filling up with more and more out-of-office... Read More
Posted by Jessie Donlon on April 27, 2022 6:00 AM
Happy summer! I know it seems early, but in marketing (and in Texas...) summer starts now. When it comes to social media, everything we share should... Read More
Posted by Marci Allen on April 26, 2022 6:00 AM
Spring has finally sprung and that means it’s time to start planning ahead for your summer marketing activities. Every season presents unique ways to... Read More
Posted by Lizzy Hymel on April 20, 2022 6:00 AM
We've been hearing it for years... the younger generations care more about sustainability, they have strong opinions about things like climate... Read More
Posted by Leslie Simmons on April 19, 2022 6:00 AM
As marketers of fresh produce, we know how to craft beautiful stories around our unique product attributes. However, it can be a bit more difficult... Read More
Posted by DMA Solutions Team on April 14, 2022 6:00 AM
Just as our wardrobes are constantly going in and out of style, PR materials created at certain periods in a company’s lifespan can become stale and... Read More
Posted by Jordan Confer on April 13, 2022 6:00 AM
As we enter into a season when spring cleaning is on the brain, stretch yourself to think beyond your closet or kitchen cabinets and into your... Read More
Posted by DMA Solutions Team on April 12, 2022 6:00 AM
Spring is in the air! The chirping birds and blooming flowers all around encourage a feeling of new beginnings. A common saying for spring is, "out... Read More
Posted by DMA Solutions Team on April 7, 2022 6:00 AM
It's one of the most buzzed-about events of the year and a bucket list expo for many food marketers across the globe: Expo West! Many of our produce... Read More
Posted by DMA Solutions Team on April 6, 2022 6:00 AM
We recently had the opportunity to volunteer with our client, Brighter Bites, a nonprofit organization that creates communities of health through... Read More
Posted by DMA Solutions Team on April 5, 2022 6:00 AM
Have you ever laughed so hard that your stomach muscles hurt? Have you ever talked so much that you lost your voice? Have you ever attended an event... Read More
Posted by Mackenzie McLeod on March 31, 2022 6:00 AM
Have you ever found yourself wondering, “Could I get better marketing results if I had more resources?” Or perhaps you’ve thought, “Could hiring a... Read More
Posted by Mari Cobb-Manriquez on March 30, 2022 6:00 AM
From consumption trends and private labeling to commoditized pricing and availability, fresh produce brands are faced with unique marketing... Read More
Posted by Jessie Donlon on March 29, 2022 6:00 AM
From community management and content creation to measuring the success of your activations, brands who invest in social media marketing face unique... Read More
Posted by Hena Husain on March 24, 2022 6:00 AM
As a social media specialist at DMA Solutions, I'm intrigued by the amount of data we are able to retrieve from the marketing activities that we... Read More
Posted by Jordan Confer on March 23, 2022 6:00 AM
If you’re trying to nail down which social media metric is the most important to focus on and track, allow us to provide a recommendation. Tracking... Read More
Posted by Alicia Yianitsas on March 22, 2022 6:00 AM
Getting people to engage with your Facebook content is no small task. Almost every brand or individual has asked the question, "what type of post is... Read More
Posted by Mackenzie McLeod on March 17, 2022 6:00 AM
Imagine walking into a customer meeting armed with a map that shows exactly how, when, and where your customer’s shoppers have interacted with your... Read More
Posted by Jessica Schneider on March 16, 2022 6:00 AM
As marketers, it is of the utmost importance to regularly measure stats and analytics to gauge how our efforts and strategies are either excelling or... Read More
Posted by Marci Allen on March 15, 2022 6:00 AM
If marketing analytics are something you've been trying to build a case for, either with yourself or your team, we have seven pros and cons to... Read More
Posted by Alicia Yianitsas on March 3, 2022 6:00 AM
Electric cars, casual trips to space, virtual reality - it's no secret that advancements in technology are all around us. Did you know that... Read More
Posted by DMA Solutions Team on March 2, 2022 6:00 AM
Guest post written by: Beth Keeton Every year, there are hundreds of food trends published from supermarkets, major consumer publications, and... Read More
Posted by Mackenzie McLeod on March 1, 2022 5:45 AM
I’ve always loved trilogies. Star Wars, Lord of the Rings, The Hunger Games… Back to the Future - you name it! However, there is one trilogy that I... Read More
Posted by Mackenzie McLeod on February 24, 2022 6:00 AM
Sustainability: it’s quite the word du jour in marketing circles and amongst shoppers. The problem is, no one seems to agree on what it actually... Read More
Posted by Jessica Schneider on February 23, 2022 6:00 AM
Private label is one of the most important topics in our industry, but it also seems to be one of the most sensitive. Depending on who you ask, you... Read More
Posted by Leslie Simmons on February 22, 2022 6:00 AM
As marketers of fresh food, we compete daily with some of the biggest, most well-funded brands in the food industry. It can feel daunting to cut... Read More
Posted by Jessie Donlon on February 17, 2022 6:00 AM
New year, new trends! Is that not the saying...? Social media trends often drive overall marketing efforts so let's take a look at what those trends... Read More
Posted by Megan Zweig on February 16, 2022 6:00 AM
To say that social media marketing is a big job may just be the understatement of the week. This evolving and necessary element to a successful and... Read More
Posted by Jessie Donlon on February 15, 2022 6:00 AM
You have likely heard the expression “consistency is key” in quite a few different scenarios. And for good reason: whether we're learning something... Read More
Posted by Jessie Donlon on February 10, 2022 6:00 AM
When you work in marketing, almost every conversation and strategic move on behalf of a brand involves… you guessed it, a whole lot of content. With... Read More
Posted by Jordan Confer on February 9, 2022 6:00 AM
One of the main questions we hear as a social media team at DMA is, “how do you plan content?” While it’s certainly a valid question, it’s a loaded... Read More
Posted by Leslie Simmons on February 8, 2022 6:00 AM
Content creation can feel overwhelming. Where should I invest my marketing dollars to maximize my return? What kind of message or visual is... Read More
Posted by Marci Allen on February 3, 2022 6:00 AM
Are you still on the fence about dedicating a portion of your 2022 marketing budget to video? While our team continues to see the benefits of video... Read More
Posted by Hena Husain on February 2, 2022 6:00 AM
When social media is brought up, most people think of the classics - Instagram, Facebook, Twitter, and Pinterest. But how many people think of... Read More
Posted by DMA Solutions Team on February 1, 2022 9:30 AM
As audiences crave an extra level of storytelling, video continues to take over the internet. From quick 5 second clips to 30-minute stories, learn... Read More
Posted by Mari Cobb-Manriquez on January 27, 2022 6:00 AM
January is traditionally filled with finalizing media buys in the marketing plan for the year. As you are evaluating your media placements, you might... Read More
Posted by Gabby Ausbrook on January 25, 2022 6:00 AM
Our society is heavily reliant on mobile devices, and ultimately, mobile applications. Mobile applications are not only used for entertainment... Read More
Posted by DMA Solutions Team on January 20, 2022 6:00 AM
When it comes to social media content, one size doesn’t fit all. Ideally brands would produce and share different types of content to each of the... Read More
Posted by Megan Zweig on January 6, 2022 6:00 AM
You may not have heard of a brand lexicon before, but once we tell you a little more about it – you’re going to want one! A brand lexicon is... Read More
Posted by Jordan Confer on January 4, 2022 6:00 AM
Over the past few years, we've seen the power and success that PR has brought to fresh produce brands. We’ve seen consumer placements in publications... Read More
Posted by Marci Allen on December 30, 2021 6:00 AM
As we look to 2022, it feels like yet another year of unknowns for marketers. Will shoppers return to more in-store purchases? Will the... Read More
Posted by Jessie Donlon on December 29, 2021 6:00 AM
When it comes to getting a fresh start in the New Year, everyone's mind is on the same thing.... resolutions! This is great for marketers because we... Read More
Posted by Gabby Ausbrook on December 28, 2021 6:00 AM
With the new year just around the corner, now is the perfect time to reflect upon and practice what it means to be resolute. But what exactly does... Read More
Posted by Alicia Yianitsas on December 21, 2021 6:00 AM
“The best way to spread Christmas cheer is singing loud for all to hear.” -Buddy the Elf The movie Elf is an iconic holiday movie and a must watch,... Read More
Posted by Marci Allen on December 16, 2021 6:00 AM
If there's anything we've learned over the years about how to best serve our clients, it can be boiled down to one thing - creating efficiencies that... Read More
Posted by Lizzy Hymel on December 15, 2021 6:00 AM
Storytelling should be simple and effective. Your shopper should know what you do and how you can fix their problems in the first few seconds of a... Read More
Posted by Hena Husain on December 14, 2021 8:45 AM
It's safe to say that most of us are present on at least one social media platform and have likely been for a fair amount of time. From Friendster,... Read More
Posted by Lauren Miller on December 9, 2021 6:00 AM
Unlike many other marketing disciplines, public relations relies heavily on a much longer lead time to communicate with the media on behalf of a... Read More
Posted by DMA Solutions Team on December 8, 2021 6:00 AM
When talking about influencer management, I usually say that communication is the name of the game! From original contact through to payment for the... Read More
Posted by DMA Solutions Team on December 7, 2021 6:00 AM
There are essential marketing terms and best practices that we, as marketers, should be familiar with so that when we put our knowledge into... Read More
Posted by Dan'l Mackey Almy on December 2, 2021 6:00 AM
When “private label” is brought up in a conversation within our industry, you can cut the tension with a knife. Why is that? I believe it’s because... Read More
Posted by Mari Cobb-Manriquez on November 30, 2021 6:00 AM
If you ask ten marketers to define the word "brand," you'll likely get ten wildly different definitions in return. Read More
Posted by Mackenzie McLeod on November 23, 2021 6:00 AM
Some say that the best way to wake up each day with a joyful spirit and feeling excited to go to work is to adopt an attitude of gratitude. We say... Read More
Posted by Gabby Ausbrook on November 18, 2021 6:00 AM
Thanksgiving is so much more than just a day spent watching football with family and overindulging in delicious food. It’s a time for gratitude,... Read More
Posted by DMA Solutions Team on November 17, 2021 6:15 AM
Gratitude is about being thankful for what we have, both in our working lives and in our personal lives. With Thanksgiving right around the corner,... Read More
Posted by Leslie Simmons on November 16, 2021 6:00 AM
Can you think of a recent time when someone went above and beyond to show appreciation for you? As kids, we learned that saying "thank you" was the... Read More
Posted by Lizzy Hymel on November 11, 2021 6:00 AM
Thanksgiving 2021 is approaching quickly and we’ve got all your pressing questions answered. Well, maybe not pressing questions but a few fun facts... Read More
Posted by Jessica Schneider on November 10, 2021 5:45 AM
Many people claim Thanksgiving to be one of the best holidays of the year, but is it the best day of the year for everyone? The holiday can actually... Read More
Posted by Hena Husain on November 9, 2021 8:00 AM
Need help with your final push to show gratitude to your audience on social media on Thanksgiving Day? In this post, we're serving up 15 quotes you... Read More
Posted by Mari Cobb-Manriquez on November 3, 2021 6:00 AM
Websites are a must-have for any brand in the fresh produce industry. They serve as a central hub for all branding and communication efforts. Read More
Posted by Megan Zweig on November 2, 2021 11:00 AM
Today's creative design talent pool is abundant. As a marketing operations professional, I receive calls and emails weekly from creative... Read More
Posted by DMA Solutions Team on October 28, 2021 8:00 AM
Let’s play a game. I will now explain the instructions of the game. You have one email to send to a 500 person list of recipients. Who will open the... Read More
Posted by Marci Allen on October 27, 2021 6:30 AM
As we round the corner in September and look to the next few months, we've got nothing but green lights ahead as food marketers. With holiday... Read More
Posted by Jessica Schneider on October 26, 2021 5:45 AM
Halloween is this week, which means the eating season is here. Halloween, Thanksgiving, Christmas, the Super Bowl - the list of eating occasions goes... Read More
Posted by Lauren Miller on October 21, 2021 6:15 AM
One of the biggest mistakes we see is when companies decide to invest in marketing as a last resort. They're in the middle of a slump, a crisis, a... Read More
Posted by Megan Zweig on October 20, 2021 5:30 AM
Now that the news about Fresh Summit's cancellation has settled in, the reality that we must delay another year of gathering, networking, and... Read More
Posted by Mari Cobb-Manriquez on October 19, 2021 6:00 AM
It's hard to believe, but it's time to start planning marketing budgets for 2022! As you're creating your overall marketing plan and budget for 2022,... Read More
Posted by Jordan Confer on October 14, 2021 6:00 AM
With Halloween around the corner, we’ve got “scary” on the brain. We’ve rounded up important statistics about the future of social media that might... Read More
Posted by Hena Husain on October 13, 2021 5:45 AM
In today's digital age, showing up well on social media is more important than ever. With millions of brands competing to stand out online, it's... Read More
Posted by Jessie Donlon on October 12, 2021 6:00 AM
If you’ve spent any time on TikTok, the algorithm seems impossible to understand, and honestly… can be "spookily" accurate for your preferences! If... Read More
Posted by Mackenzie McLeod on October 7, 2021 6:00 AM
With the news of Fresh Summit’s cancellation due to the lasting effects of Hurricane Ida in New Orleans, we’re having a serious case of withdrawal.... Read More
Posted by Lauren Miller on October 5, 2021 6:00 AM
With the cancellation of this year's PMA Fresh Summit, we have to shift our focus. In years past, a marketer's life leading up to this event was... Read More
Posted by Jordan Confer on September 30, 2021 6:00 AM
Pre-quarantine, the odds of you knowing about or viewing TikToks were probably dependent on if you had a teenager living in your house or not. A few... Read More
Posted by DMA Solutions Team on September 29, 2021 5:45 AM
TikTok is "the it" social media network of the moment. One important group of people that TikTok has caught the attention of is influencers.... Read More
Posted by Jessie Donlon on September 28, 2021 6:45 AM
If you know someone under the age of 30, you likely know a little about TikTok. While brands should be aware of what's happening on the platform,... Read More
Posted by Jordan Confer on September 23, 2021 6:30 AM
The age-old saying of “the customer is always right” is still relevant. Only now, they have a megaphone. With social media platforms becoming the... Read More
Posted by Gabby Ausbrook on September 22, 2021 6:30 AM
You may have overheard someone say that something has been “cancelled” in recent years. Well, they probably weren’t talking about their afternoon... Read More
Posted by Lizzy Hymel on September 21, 2021 6:30 AM
Creating a customer service experience is vital for any company’s success. Customer service is the support you offer your customer before, during,... Read More
Posted by Mari Cobb-Manriquez on September 16, 2021 6:30 AM
The North Pole is about to enter its busy season, and so are fresh produce marketers! The holiday season can also be known as the "Eating Season,"... Read More
Posted by Jessica Schneider on September 15, 2021 6:30 AM
Now that we have back-to-school season out of the way, it’s time we start talking about the holidays (or what we like to call ‘the eating season’ ... Read More
Posted by DMA Solutions Team on September 9, 2021 6:00 AM
Achieving sustainability has never been more important than it is today. The effects of climate change are evident across the globe, hitting... Read More
Posted by Mackenzie McLeod on September 2, 2021 6:00 AM
It’s one of the most frequently asked questions that we get, and one that gives far too many fresh produce marketers the heebie jeebies from days... Read More
Posted by Megan Zweig on September 1, 2021 6:15 AM
This is a shocking statement, I know, but if you think about it, how many times in the last month have you been annoyed by an advertisement or an... Read More
Posted by Jessica Schneider on August 25, 2021 6:00 AM
Have you ever experienced a time where your creative spark felt so dim to the point that the lightest wind may knock it out completely? Okay, that... Read More
Posted by Marci Allen on August 24, 2021 6:15 AM
Research on the topic of creativity in the workplace seems to converge on the same conclusion: creativity leads to productivity. I think we could all... Read More
Posted by Jessie Donlon on August 19, 2021 6:30 AM
When it comes to marketing, it is monumentally important for brands who are focused on growing their reach and positively impacting their company’s... Read More
Posted by DMA Solutions Team on August 18, 2021 6:30 AM
From a marketing perspective, people with disabilities represent a highly underserved group of consuming audiences. In this post, we hope to inspire... Read More
Posted by Hena Husain on August 17, 2021 6:30 AM
Let's face facts... it has always been important for marketing to be diverse and inclusive. And now, it's especially important. Read More
Posted by DMA Solutions Team on August 12, 2021 6:00 AM
A good marketer typically has superb problem-solving skills and an abundance of creativity, but even great marketers can be even more effective—and... Read More
Posted by DMA Solutions Team on August 11, 2021 6:10 AM
Data is your best friend when it comes to proving a point. Want a larger marketing budget? Show them the data. Want to introduce a new product to... Read More
Posted by Mari Cobb-Manriquez on August 10, 2021 6:03 AM
Digital marketing has tons of acronyms, and some important things can get lost in the "alphabet soup" of it all. "CRM" is one of those acronyms that... Read More
Posted by Jessica Schneider on August 4, 2021 6:00 AM
Trade show season is officially back in person! While you're planning for your next big show, don’t forget to apply tried and true tradeshow... Read More
Posted by Megan Zweig on July 29, 2021 6:00 AM
The 2021 back-to-school (BTS) season will be a critical one for retailers this fall and estimates dating back to pre-pandemic levels are in the... Read More
Posted by Jordan Confer on July 28, 2021 6:00 AM
The back-to-school season is busy for everyone - students, parents, teachers and in our case, marketers. While it’s easy to skip over this season and... Read More
Posted by DMA Solutions Team on July 27, 2021 1:09 PM
Was it a return to the good 'ole days or simply a renewed sense of comradery amidst the new normal? Last week's PMA Foodservice Conference & Expo was... Read More
Posted by Mackenzie McLeod on July 22, 2021 6:00 AM
It seems like it was just yesterday I was putting the final touches on our blog post featuring marketing trends and predictions for 2020, blissfully... Read More
Posted by DMA Solutions Team on July 21, 2021 6:00 AM
We're halfway through 2021, and while we've already seen some food trends come and go and some that are here to stay as a result of COVID (i.e. to-go... Read More
Posted by Marci Allen on July 20, 2021 6:00 AM
We've hit the halfway mark in our 2021 marketing journey, and have been taking a look back at not only our client's marketing performance, but also... Read More
Posted by Jessie Donlon on July 15, 2021 6:00 AM
You may have read the recent headlines that lead you to believe the Instagram app you know and love is no longer going to provide you with the... Read More
Posted by Mari Cobb-Manriquez on July 14, 2021 6:00 AM
If your brand doesn't utilize a blog as part of the overall content marketing strategy, you are missing out on opportunities to connect with your... Read More
Posted by Mackenzie McLeod on July 13, 2021 6:00 AM
It’s crazy to imagine just how different the world was one year ago. We were in the midst of rethinking our marketing plans and setting new standards... Read More
Posted by Megan Zweig on July 8, 2021 6:00 AM
After missing face to face event participation in 2020, excitement is building as we prepare to see our west coast colleagues in Monterey, California... Read More
Posted by Mackenzie McLeod on July 7, 2021 6:00 AM
Picture this: marketing regularly supplies sales with data they can use as an aid in nurturing and understanding your customers’ needs, and as a... Read More
Posted by Mackenzie McLeod on July 6, 2021 6:00 AM
Now that we've entered July, the tradeshow season outlook for 2021 is very different than it was this time last year. As we look forward to many... Read More
Posted by Mari Cobb-Manriquez on July 1, 2021 6:00 AM
When planning content for the future, don't forget Gen Z! This younger age group makes up a quarter of the US population, so it's important to craft... Read More
Posted by Hena Husain on June 30, 2021 6:00 AM
Let's just get right down to it....Gen Z is reinventing the wheel for social media marketing. As the next maturing generation, they make up the... Read More
Posted by Mackenzie McLeod on June 29, 2021 6:00 AM
Did you know that at 72.8 million strong, Generation Z makes up a quarter of the US population? That's right - there's a new generation in town and... Read More
Posted by DMA Solutions Team on June 24, 2021 6:00 AM
Websites are often one of the first marketing budget items to take a back seat, because website projects feel like a 'nice to have' rather than a... Read More
Posted by Mari Cobb-Manriquez on June 23, 2021 6:00 AM
We are passionate about helping brands build effective digital marketing strategies at DMA, and we love a good website! In this post we rounded up a... Read More
Posted by DMA Solutions Team on June 22, 2021 6:00 AM
Sales in a slump? Maybe it's time to take a look at your website. Your website is your biggest communication tool and should be one of your biggest... Read More
Posted by DMA Solutions Team on June 17, 2021 6:00 AM
Updating your website is no easy feat. It requires a clear vision around the goals you want your website to accomplish (e.g. telling your brand... Read More
Posted by Mari Cobb-Manriquez on June 15, 2021 9:20 AM
When your website is visible in search engine results, it means that the potential customers or shoppers seeking your products or services are more... Read More
Posted by DMA Solutions Team on June 10, 2021 6:00 AM
We sometimes focus so much on the numbers that we forget about the need for people to hear and feel the heart in our brand voice. Some brands make... Read More
Posted by Jessie Donlon on June 9, 2021 6:00 AM
People are becoming more aware and conscientious of what is being shared and therefore have less tolerance for content that is not adding a benefit... Read More
Posted by Megan Zweig on June 8, 2021 6:00 AM
Brands often overlook the importance of creating, having and sharing a simple messaging guide that explains the who, why and what for a company or... Read More
Posted by Jordan Confer on June 3, 2021 6:00 AM
Nothing beats a good story. Between bedtime stories when you were little or great novels and movies, a good story draws us in and keeps us hanging on... Read More
Posted by Jessie Donlon on May 25, 2021 6:00 AM
One could say that social media is here to stay, making it imperative for businesses to understand how to properly manage advertising across the... Read More
Posted by Mackenzie McLeod on May 19, 2021 6:00 AM
With the amount of focus placed on social media platforms like Facebook, Twitter and Instagram, LinkedIn (sadly) gets overlooked by many marketers.... Read More
Posted by Jordan Confer on May 18, 2021 6:00 AM
There’s just something about a fresh start! An opportunity to start over, hit refresh and try something new. This time of year is a great... Read More
Posted by Mari Cobb-Manriquez on May 12, 2021 6:00 AM
Your website is arguably one of your most important communication tools so it's worth allocating time and budget to make sure it is working for you... Read More
Posted by Mari Cobb-Manriquez on May 6, 2021 6:00 AM
A website is a brand's most powerful communication tool. It's the one place on the Internet where you control the message, visuals, and interaction... Read More
Posted by Marci Allen on May 5, 2021 10:29 AM
Your website is your most important sales, marketing, and communication tool. There are a few aspects of your site that are commonly overlooked, and... Read More
Posted by DMA Solutions Team on May 4, 2021 6:00 AM
There are three basic expectations that everyone has when visiting a website. In fact, according to Sweor, it only takes about 50 milliseconds for... Read More
Posted by Mari Cobb-Manriquez on April 29, 2021 6:00 AM
Chances are, your company or brand has a website. That's great! But is it effective? If you aren't evaluating and updating your website frequently,... Read More
Posted by Mackenzie McLeod on April 28, 2021 6:00 AM
If you build it, will they come? While it’s true that blogs can be an affordable way for companies to turn their website into a content and traffic... Read More
Posted by DMA Solutions Team on April 27, 2021 6:00 AM
Let's face it, creating consumer-friendly website copy usually happens when companies decide to invest in a new website altogether. The great news... Read More
Posted by DMA Solutions Team on April 22, 2021 6:00 AM
While Ratatouille might believe that "anyone can cook", I've been to one too many Allrecipes pages to know that not everyone should (see below my... Read More
Posted by DMA Solutions Team on April 21, 2021 6:00 AM
Recipe development is more than creating a list of ingredients and offering instructions as simple as 1, 2, 3: it is an opportunity to generate human... Read More
Posted by DMA Solutions Team on April 20, 2021 6:00 AM
The aim of Influencer Marketing is to identify the influencers in your niche and make them work for you by promoting your brand. Source: Influencer... Read More
Posted by Mackenzie McLeod on April 15, 2021 6:00 AM
To say how much we cherish the opportunity to spend quality time with long-time friends in the industry while making new ones is an understatement.... Read More
Posted by DMA Solutions Team on April 14, 2021 6:00 AM
When it comes to taking the perfect photo of food, you must first have the right equipment. The DMA Solutions team has invested thousands of dollars... Read More
Posted by DMA Solutions Team on April 13, 2021 6:00 AM
“There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give... Read More
Posted by Jessie Donlon on April 8, 2021 6:00 AM
Facebook advertising can seem like a tall task, especially when you don't have a team member dedicated to creating content, monitoring performance... Read More
Posted by Jordan Confer on April 7, 2021 6:00 AM
Between TikTok and Instagram Reels, keeping up with social media trends can seem like a full-time job. If you’ve been on Instagram’s “Explore Page”... Read More
Posted by DMA Solutions Team on March 31, 2021 6:00 AM
If you know anything about the team at DMA Solutions, you likely know how passionate we are about analyzing data to make smarter decisions about... Read More
Posted by Hena Husain on March 30, 2021 6:00 AM
There’s a new social media platform called Clubhouse and it seems as though it is what people in social media and marketing circles want to talk... Read More
Posted by Lauren Miller on March 25, 2021 6:00 AM
As leaders, doers and thinkers of public relations in the fresh produce industry, we understand how intimidating and oftentimes unreachable success... Read More
Posted by Jordan Confer on March 24, 2021 6:00 AM
In the current age of advanced technology, it’s become easier than ever for brands to spread a message to target audiences with a simple click of a... Read More
Posted by DMA Solutions Team on March 23, 2021 6:00 AM
Are your customers truly connecting with the story that you're telling on your website? Who is your website built for exactly, you or your... Read More
Posted by Jordan Confer on March 18, 2021 6:00 AM
For college basketball fans, there’s no better time of year than March. Whether your team is a front runner or looking for a “Cinderella story,”... Read More
Posted by Lauren Miller on March 17, 2021 6:00 AM
There is always a lot of excitement when a new product is set to launch and be unveiled to potential buyers. One marketing activity that should be at... Read More
Posted by Jessica Schneider on March 16, 2021 6:00 AM
In the world of public relations, brand wins look a little different than that of its traditional marketing counterparts. Unlike advertising or... Read More
Posted by Jordan Confer on March 11, 2021 6:00 AM
Over the last twelve months, we've found ourselves getting back to basics from a marketing perspective. From educating shoppers on how to properly... Read More
Posted by Mari Cobb-Manriquez on March 10, 2021 6:00 AM
Over the last year, we've seen consumer preferences and behaviors shift. As marketers of fresh produce, we've pivoted many times in the last year,... Read More
Posted by DMA Solutions Team on March 9, 2021 6:00 AM
We actively seek out and hunt for brands that are doing marketing well on a regular basis. Lately we've been crushing on brands in the fresh produce... Read More
Posted by DMA Solutions Team on March 4, 2021 6:00 AM
Whether your marketing is in need of a rock solid foundation or if you've plateaued and want to give your marketing a little rocket fuel, look no... Read More
Posted by DMA Solutions Team on March 3, 2021 6:00 AM
Influencer marketing as a marketing vertical is still shrouded in a bit of mystery and as a result, often our conversations with clients garner a lot... Read More
Posted by DMA Solutions Team on March 2, 2021 6:00 AM
It’s no secret that 2020 has upended shopper behavior. As the world begins its slow pivot from managing the COVID-19 crisis to recovery and the... Read More
Posted by DMA Solutions Team on February 25, 2021 6:00 AM
These days, it’s all about the ‘gram. With over 25 million business profiles on Instagram, having the ability to capture the attention of your... Read More
Posted by DMA Solutions Team on February 24, 2021 6:00 AM
When your content contains visuals, you should expect a viewer retention rate increase of 42%! Here at DMA, we consider this to be a powerful... Read More
Posted by DMA Solutions Team on February 23, 2021 6:00 AM
When it comes to showcasing food, there is no better way to entice your audience than by posting a delectable recipe shot featuring your fresh... Read More
Posted by DMA Solutions Team on February 17, 2021 6:00 AM
Let’s call it like it is, 2020 was tough. Remember when we thought this “new normal” would only last a couple of months? It might not have been a... Read More
Posted by DMA Solutions Team on February 16, 2021 6:00 AM
For our second Marketing Matters of 2021, we spoke with Dante Galeazzi, President and CEO of Texas International Produce Association, and David... Read More
Posted by Jessie Donlon on February 10, 2021 6:00 AM
When it comes to social media platforms, Pinterest is often forgotten or deprioritized by marketers. Whether people or brands believe that you can... Read More
Posted by DMA Solutions Team on February 10, 2021 6:00 AM
Visual content has become a universal digital language, and one with the power to inspire, encourage, and ultimately, even change behavior. As the... Read More
Posted by DMA Solutions Team on February 9, 2021 5:30 AM
The digital world we live in has shaped the trajectory of many things and food photography is no exception. With the increased capabilities provided... Read More
Posted by DMA Solutions Team on February 4, 2021 6:00 AM
At DMA, photography plays a considerable role when it comes to capturing our clients’ products. Whether it be a packaging shot, beauty shot, or... Read More
Posted by Megan Zweig on February 3, 2021 6:00 AM
This year’s rival between NFL veteran and six-time Super Bowl champ Tom Brady and NFL star and Texas Tech University alumnus Patrick Mahomes, is... Read More
Posted by Hannah Wadley on February 2, 2021 6:00 AM
Having difficult conversations with team members can sometimes be a leader's worst nightmare. However, if equipped with the correct tools, those... Read More
Posted by DMA Solutions Team on January 28, 2021 6:00 AM
Campaign after campaign, ad after ad, a brand’s logo is the one item you’re sure to see on every piece of a company’s collateral. Whether you’re... Read More
Posted by DMA Solutions Team on January 27, 2021 6:00 AM
While the food industry is always evolving, after the year we had in 2020, evolving seems to be an understatement. For the next foreseeable few... Read More
Posted by Hena Husain on January 26, 2021 6:00 AM
We are seeing our coworkers now more than ever and yet they are still many miles away. It’s a given that Zoom isn’t going anywhere in 2021 and many... Read More
Posted by DMA Solutions Team on January 19, 2021 6:00 AM
Hands down the most challenging thing about marketing in the fresh produce industry is the inability to measure how marketing directly affects sales.... Read More
Posted by Jessica Schneider on January 12, 2021 1:26 PM
Now that 2020 is behind us, we’re all looking for a bigger, better and brighter new year. As we face 2021 headstrong with many lessons learned, it’s... Read More
Posted by Megan Zweig on January 7, 2021 6:00 AM
You've lived through, read about and reminisced about the negatives we experienced in 2020, but have you thought about the great gifts the year... Read More
Posted by Lauren Miller on January 6, 2021 6:00 AM
2020 was a year full of tests for brands to see how quickly each could pivot and provide relevant messaging amidst business pressures like never... Read More
Posted by DMA Solutions Team on December 23, 2020 6:00 AM
Here at DMA Solutions, we're all celebrating the holiday season both with reflection and setting intentions for the year to come. Looking back is fun... Read More
Posted by DMA Solutions Team on December 22, 2020 6:00 AM
It's been a whirlwind of a year and we’ve pivoted more times than we can count throughout 2020, all in an effort to better serve you with content... Read More
Posted by Jordan Confer on December 17, 2020 6:00 AM
If you’ve ever worked with DMA, you know that we’re not satisfied with only generating great results. We’re students of analytics, so we want to know... Read More
Posted by Jessie Donlon on December 15, 2020 6:00 AM
Instagram isn’t slowing down with its release of new features anytime soon - there is already a new kid in town and it's called, Instagram Guides.... Read More
Posted by Mackenzie McLeod on December 10, 2020 5:00 PM
It’s safe to say there has never been so much uncertainty about what the next year will look like for many of us. After living through a year no one... Read More
Posted by Megan Zweig on December 9, 2020 6:00 AM
If you thought 2020 went by in a flash, just imagine how we feel launching our 7th year of annual marketing calendars for our beloved Core readers... Read More
Posted by Jessica Schneider on December 8, 2020 6:00 AM
No, we aren’t talking about the round, sweet and sometimes crunchy treat! We’re talking about a crucial online marketing tool that allows us to... Read More
Posted by Lauren Miller on December 3, 2020 2:37 PM
Getting your brand press by sharing news of a new product is one thing, but what if you don’t have a new product or brand announcement in the... Read More
Posted by Hannah Wadley on December 2, 2020 6:00 AM
The holidays can be full of excitement, happiness and a sign of joyful times to come, but for some businesses, it is a time that brings stress and... Read More
Posted by DMA Solutions Team on November 25, 2020 6:00 AM
Whether you're connecting with family in person or over Zoom this year for Thanksgiving, we encourage you to get creative with carrying on your... Read More
Posted by Megan Zweig on November 24, 2020 6:00 AM
Let's face it, 2020 hasn't been a cake walk for most. From the pandemic to civil and cultural unrest in our great country, to a contentious... Read More
Posted by DMA Solutions Team on November 19, 2020 11:00 AM
The pandemic has certainly put an even bigger spotlight on the role of sales and marketing in the fresh produce industry. In our recap of... Read More
Posted by Hannah Wadley on November 17, 2020 6:00 AM
There is a lot of value in segmenting your database into useful lists of legitimate contacts that will be receiving your content and be most... Read More
Posted by Lauren Miller on November 12, 2020 3:28 PM
In my humble opinion, there is no other consumer marketing channel as adaptable, cost-effective, and action-oriented as email marketing. For fresh... Read More
Posted by Jessie Donlon on November 11, 2020 6:00 AM
In a world that relies heavily on social media to connect and communicate, there is surprisingly constant innovation taking place behind the social... Read More
Posted by DMA Solutions Team on November 10, 2020 12:57 PM
Search Engine Optimization, or SEO, plays a key factor in an industry that may not have the dollars to spend on a bigger, more costly campaign. It’s... Read More
Posted by Jessica Schneider on November 5, 2020 6:00 PM
As we near the end of 2020 (thank goodness), brands are working to determine and finalize their new year budget. While travel and in-person events... Read More
Posted by Jordan Confer on November 4, 2020 6:00 AM
While it hasn’t been all bad, I'm sure I don’t speak just for myself when I say I'm ready for 2021. I love the idea of a fresh start whether that’s... Read More
Posted by DMA Solutions Team on November 3, 2020 6:00 AM
Like many aspects of business, the influencer marketing landscape has shifted drastically over the last 8 months. One of the biggest results of the... Read More
Posted by Hena Husain on October 29, 2020 6:30 AM
Social media is almost like having a storefront. While perusing through, customers naturally have questions and possibly some comments about your... Read More
Posted by DMA Solutions Team on October 28, 2020 10:34 AM
The team at DMA looks forward to attending the Inbound Conference each year to learn new strategies that will propel our company and our clients'... Read More
Posted by Jessica Schneider on October 27, 2020 5:55 PM
As we continue to navigate our hyper virtual reality full of Zoom meetings and virtual tradeshows, it’s important to understand the steps you can... Read More
Posted by DMA Solutions Team on October 22, 2020 5:39 PM
CEO's are managing challenging times in light of 2020. From concerns around maintaining culture and purpose to adapting to a more e-centric society... Read More
Posted by DMA Solutions Team on October 21, 2020 1:30 PM
Fresh Summit was rich with helpful information and take-aways for marketers. One of the sessions that spoke the most to me as a brand manager was... Read More
Posted by DMA Solutions Team on October 20, 2020 5:23 PM
As first time attendees to PMA’s Fresh Summit, we didn’t quite know what to expect. Of course, most events are virtual this year so we were familiar... Read More
Posted by DMA Solutions Team on October 15, 2020 5:17 PM
We’re picking up on strong vibes from PMA as key themes have surfaced throughout this year’s virtual Fresh Summit. As this year’s event comes to a... Read More
Posted by DMA Solutions Team on October 14, 2020 5:41 PM
Can we be honest? It can sometimes be a stretch to find common ground with speakers and business leaders outside our industry who are operating with... Read More
Posted by DMA Solutions Team on October 13, 2020 5:00 PM
Like so many of you, each year the team at DMA is intoxicated by the information shared by Cathy Burns during the Fresh Summit State of the Industry... Read More
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