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Mackenzie Wortham
Posted by Mackenzie WorthamOctober 17, 2018 5:00 AM

Back by popular demand, we’re here to present you with laughable moments that we’re all familiar from our years attending the annual Fresh Summit expo! As you cross off those last to-dos before you head to the convention center, take a moment to laugh and prepare yourself for our annual “Super Bowl” event!  


What Fresh Summit 2018 Will Be Like

When you first start Fresh Summit planning:


Trying to fit all of your work in to prepare for the show:


Getting pumped up on the plane:


When your press release gets prime real estate in an industry publication right before the show:


When you realize you forgot something…like business cards!


Walking through your hotel lobby, which is full of tourists headed to Disney World:



Walking into the opening reception:


When the reception has free mini hamburgers, mini hot dogs, or any other “mini” foods:



Getting ready on Friday morning:



The stages we will go through watching Peyton Manning speak about leadership:


When walking onto the show floor for the first time:


Getting the booth set up:


When black carpet arrives and it’s supposed to be white:


Making last-minute changes to the booth:


When we finish the booth and it looks AWESOME:



When our whole team is in sync with the schedule and game plan:



Peeking into Fresh Summit’s Fresh Ideas Showcase:


When a colleague asks how we’re supposed to get through the PMA Foundation 5K for Race for Talent:


Finishing the PMA Foundation 5k Race For Talent:


When you talk to the PMA Center for Growing Talent Career Pathways Students:


Landing a new lead in the booth:


Trying to eat on the tradeshow floor:



Whenever you see booth babes on the show floor:


When a booth is serving alcohol:


Telling yourself it will be okay to have a few drinks:


When Dan’l hits the stage after hours on Friday:
When Danl Hits The Stage After-Hours-DMA Solutions


Trying to carry home all the swag you collected:


Waking up on Saturday morning after a night of cocktail receptions and fun parties:


Getting inspired by Lindsey Vonn at the Women’s Fresh Perspectives Leadership Breakfast:


Winning Best in Show:



Walking back in the door when you get home:


Here’s hoping this list gave you a chuckle or two, and before we see you in Orlando, make sure to check out these must-read blogs to prepare your mind for Fresh Summit!


For more on Fresh Summit, be sure to follow us on Twitter at @TheCoreBlog!

Generation Z Marketing Stats that Prove-DMA Solutions


Topics: Tradeshows & Events

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