Allison Kirkland

What Blew Us Away (#WBUA): Capitalizing on Health & Wellness Trends

Posted by Allison Kirkland on October 21, 2020 1:30 PM

Fresh Summit was rich with helpful information and take-aways for marketers. One of the sessions that spoke the most to me as a brand manager was... Read More

How the Pandemic has Impacted Email Marketing

Posted by Allison Kirkland on September 29, 2020 6:00 AM

These uncertain times have had a tremendous impact on our work, workspaces, and routines. Fresh produce marketers have been especially stretched to... Read More

Are You Meeting Consumers' Expectations of Your Brand?

Posted by Allison Kirkland on August 27, 2020 3:02 PM

Social media has given us access to customer service assistance at our fingertips and created a yearning for instant support and communication from... Read More

Pumpkins, Pullovers and Planning for Fall

Posted by Allison Kirkland on August 19, 2020 6:00 AM

As you know, the fall season is filled with holiday eating occasions for consumers. Is your marketing team capitalizing on the opportunity to capture... Read More

You Might Need a New Website If...

Posted by Allison Kirkland on May 27, 2020 6:00 AM

Updating your website is no easy feat. It requires a clear vision around the goals you want your website to accomplish (e.g. telling your brand... Read More

Getting the Most From Your Creative Team

Posted by Allison Kirkland on March 6, 2020 6:50 AM

When it comes to developing creative marketing assets you're proud of, the output - or finished product - is a direct reflection of the input your... Read More