Allison Kirkland

Essential Marketing Activities Your Brand Needs Now

Posted by Allison Kirkland on March 4, 2021 6:00 AM

Whether your marketing is in need of a rock solid foundation or if you've plateaued and want to give your marketing a little rocket fuel, look no... Read More

Lessons from an Industry Newbie

Posted by Allison Kirkland on February 17, 2021 6:00 AM

Let’s call it like it is, 2020 was tough. Remember when we thought this “new normal” would only last a couple of months? It might not have been a... Read More

Imperfect Produce Photography: Why It's Important

Posted by Allison Kirkland on February 10, 2021 6:35 PM

Visual content has become a universal digital language, and one with the power to inspire, encourage, and ultimately, even change behavior. As the... Read More

What Blew Us Away (#WBUA): Capitalizing on Health & Wellness Trends

Posted by Allison Kirkland on October 21, 2020 1:30 PM

Fresh Summit was rich with helpful information and take-aways for marketers. One of the sessions that spoke the most to me as a brand manager was... Read More

How the Pandemic has Impacted Email Marketing

Posted by Allison Kirkland on September 29, 2020 6:00 AM

These uncertain times have had a tremendous impact on our work, workspaces, and routines. Fresh produce marketers have been especially stretched to... Read More

Are You Meeting Consumers' Expectations of Your Brand?

Posted by Allison Kirkland on August 27, 2020 3:02 PM

Social media has given us access to customer service assistance at our fingertips and created a yearning for instant support and communication from... Read More