Allison Kirkland

You Might Need a New Website If...

Posted by Allison Kirkland on May 27, 2020 6:00 AM

Updating your website is no easy feat. It requires a clear vision around the goals you want your website to accomplish (e.g. telling your brand... Read More

Getting the Most From Your Creative Team

Posted by Allison Kirkland on March 6, 2020 6:50 AM

When it comes to developing creative marketing assets you're proud of, the output - or finished product - is a direct reflection of the input your... Read More

Imperfect Produce Photography: Why It's Important

Posted by Allison Kirkland on February 7, 2020 6:35 PM

Visual content has become a universal digital language, and one with the power to inspire, encourage, and ultimately, even change behavior. As the... Read More

How to Use the 2020 Marketing Calendars to Elevate Your Brand

Posted by Allison Kirkland on January 15, 2020 6:00 AM

We recently launched our 2020 Social Media and Produce Marketer’s Calendars, useful tools designed to help marketers prepare for all that's ahead in... Read More

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A Fresh Look at Email Marketing

Posted by Allison Kirkland on December 10, 2019 5:20 PM

While email marketing as a concept is certainly not new, the way marketers should be thinking about email marketing moving into 2020 certainly should... Read More

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Is Marketing Relevant for Fresh?

Posted by Allison Kirkland on November 6, 2019 9:00 AM

As we’ve mentioned in previous posts, there is an inherent demand for fresh food, and it is going to sell with or without dedicated year-round... Read More