The Core - A Blog by DMA Solutions

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Beth Atkinson

Beth Atkinson

Beth Atkinson joined the DMA Solutions team from sunny Southern California, where she was instrumental in the growth of her fresh produce clients. Her role as Communications Director includes building brand awareness and fostering relationships with key influencers to generate effective consumer and trade content. A storyteller, spokesperson, and visionary, Beth believes that public relations and social media work hand-in-hand to produce content that is not only inspiring and relevant, but validated by trusted third-party sources.
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Lessons from 2017’s Biggest #PRFails

Posted by Beth Atkinson on December 5, 2017 1:15 PM

All politics aside, we’ve learned several important PR lessons from some of the biggest brands who failed to see the importance of timing,... Read More

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2018 Trends to Know According to Top Food Influencers

Posted by Beth Atkinson on November 15, 2017 11:25 AM

What do documentaries, local supermarket offerings, and modern digital media have to do with food trends? It turns out a whole lot more than we... Read More

What Blew Us Away at Fresh Summit: Website Edition

Posted by Beth Atkinson on October 27, 2017 12:41 PM

Each year, prior to, during, and after Fresh Summit, companies take advantage of the public relations opportunity to announce company news in order... Read More

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Your Guide To PR & Media Coverage for Fresh Summit

Posted by Beth Atkinson on October 10, 2017 12:38 PM

As PMA's Fresh Summit approaches, our focus tends to be consumed by booth design, marketing and sales collateral, branding updates, new product... Read More

PR Earns More Trust. So Why Does it Have the Smallest Budget?

Posted by Beth Atkinson on August 9, 2017 12:34 PM

One of our favorite Public Relations thought leaders, Gini Dietrich, attended this year’s Cision World Tour for public relations professionals, and... Read More

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Frequently Asked Public Relations Questions & Answers

Posted by Beth Atkinson on July 26, 2017 3:50 PM

Over the past few years, we've seen the power and success that PR has brought to fresh produce brands. While more and more fresh produce companies... Read More

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