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Dan'l Mackey Almy

Dan'l Mackey Almy

People call me a visionary but my vision to get to Nashville took a back seat to fresh produce marketing (thankfully). I write about possibilities, momentum and every once in awhile, I write something to shake things up a bit. At the end of the day, I seek to inspire, motivate and validate fresh produce marketers on their path to success.
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Commodity, Trade Name, or Brand: What's it Going to Be?

Posted by Dan'l Mackey Almy on January 18, 2019 2:12 PM

It always surprises people when we say this, but as we’ve stated before: fresh produce will sell without marketing. It will.  There is an inherent... Read More

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Reflection: Marketing’s Role in Fresh Produce Recalls and Other Crises

Posted by Dan'l Mackey Almy on January 9, 2019 5:00 AM

The media furor from the recent romaine lettuce crisis and subsequent recall has (mostly) died down, but that doesn’t mean that we as an industry now... Read More

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CPG Will Keep Winning Until…

Posted by Dan'l Mackey Almy on December 21, 2018 3:20 PM

In an interview with The Snack earlier this year, I made the assertion that:   If this industry started investing even 1 percent of sales—at a... Read More

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Organic Produce Summit 2018: What Blew Us Away (#WBUA)

Posted by Dan'l Mackey Almy on July 18, 2018 1:42 PM

What blew us away at the Organic Produce Summit (OPS) in Monterey last week?   Read More

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Increasing Consumption of Fresh Produce – A Losing Battle?

Posted by Dan'l Mackey Almy on April 25, 2018 5:35 AM

“People want to know what is on sale, and they want Doritos.” Read More

Trade Marketing: So Much More Than It Used to Be

Posted by Dan'l Mackey Almy on October 4, 2017 1:57 PM

There’s no doubt about it, trade marketing just isn't what is used to be.  When I started my career in the fresh produce industry 22 years ago (but... Read More

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