Dan'l Mackey Almy

Dan'l Mackey Almy

Well-known for her business and marketing success in the fresh produce industry, Dan’l Mackey Almy’s career and reputation have been nothing short of impactful. Over the past 18 years as Founder & CEO, Dan’l has led DMA Solutions, a marketing agency that serves fresh produce companies, restaurants, better-for-you food products, floral, nonprofits, and associations. Dan’l’s passion to ensure people have access to fresh food every day is fueled by her humble upbringing in a rural community.

Who does Private Label benefit?

Posted by Dan'l Mackey Almy on December 2, 2021 6:00 AM

When “private label” is brought up in a conversation within our industry, you can cut the tension with a knife. Why is that? I believe it’s because... Read More

Buyers, You’re The Key

Posted by Dan'l Mackey Almy on September 30, 2020 6:00 AM

The stage is set. Virtual Fresh Summit commences on Monday with the beginning of buyer preview. PMA has set the stage. Over 300 exhibitors have... Read More

No One is Asking Me About Social Media ROI, Now.

Posted by Dan'l Mackey Almy on May 5, 2020 4:00 PM

We are now into May, and amidst all the turbulence our society - and industry - has faced over the last two months, it’s no surprise that we’re... Read More

The Role of Fresh Food Brands in the New Normal

Posted by Dan'l Mackey Almy on March 18, 2020 8:30 AM

Fellow marketers, I am going to skip the messaging around the state of our society and the impact on our businesses.  PMA, TIPA and United Fresh are... Read More

In Loving Memory of Frieda Rapoport Caplan

Posted by Dan'l Mackey Almy on February 26, 2020 8:00 AM

On Saturday afternoon under a sunny Southern California sky, family and friends of the late Frieda Rapoport Caplan gathered to remember and celebrate... Read More


Record-Breaking Tour de Fresh Kicks off 2019 Fresh Summit on a High Note

Posted by Dan'l Mackey Almy on October 18, 2019 11:16 AM

On Wednesday, approximately 25,000 children will have access to more fresh fruits and vegetables thanks to the team at California Giant Berry Farms,... Read More