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Dan'l Mackey Almy

Dan'l Mackey Almy

People call me a visionary but my vision to get to Nashville took a back seat to fresh produce marketing (thankfully). I write about possibilities, momentum and every once in awhile, I write something to shake things up a bit. At the end of the day, I seek to inspire, motivate and validate fresh produce marketers on their path to success.
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Record-Breaking Tour de Fresh Kicks off 2019 Fresh Summit on a High Note

Posted by Dan'l Mackey Almy on October 18, 2019 11:16 AM

On Wednesday, approximately 25,000 children will have access to more fresh fruits and vegetables thanks to the team at California Giant Berry Farms,... Read More

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How Culture Impacts Fresh Produce: Fresh Summit Panels Reimagined

Posted by Dan'l Mackey Almy on October 15, 2019 5:40 PM

Photo courtesy of consultancy firm sparks & honey   This year marks my 25th Fresh Summit, and as many of you can attest, many things in the industry... Read More

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Why We Choose Fresh

Posted by Dan'l Mackey Almy on April 24, 2019 4:45 AM

Whether you’ve been in the space for decades or months, your journey to and in fresh produce is most likely a pertinent part of your personal... Read More

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Fresh Produce, What's With Our CPG Love Affair?

Posted by Dan'l Mackey Almy on March 27, 2019 4:50 AM

For all of my 24 years in fresh produce, seemingly CPG has been upheld as a "gold standard" that fresh produce companies seek to emulate on all... Read More

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What Blew Us Away (#WBUA) at Southern Exposure 2019

Posted by Dan'l Mackey Almy on March 14, 2019 5:00 AM

Southeast Produce Council's Southern Exposure 2019: What Blew Us Away If you have read our popular series What Blew Us Away, which recaps what’s hot... Read More

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Fresh Produce Marketing: Then and Now

Posted by Dan'l Mackey Almy on March 6, 2019 5:00 AM

Fresh produce will sell without marketing. That is a reality, and there is an inherent demand for what we grow, pack, ship, and sell—try and imagine... Read More

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