The Core - A Blog by DMA Solutions
Dan'l Mackey Almy

Dan'l Mackey Almy

People call me a visionary but my vision to get to Nashville took a back seat to fresh produce marketing (thankfully). I write about possibilities, momentum and every once in awhile, I write something to shake things up a bit. At the end of the day, I seek to inspire, motivate and validate fresh produce marketers on their path to success.
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Who does Private Label benefit?

Posted by Dan'l Mackey Almy on December 2, 2021 6:00 AM

When “private label” is brought up in a conversation within our industry, you can cut the tension with a knife. Why is that? I believe it’s because... Read More

Buyers, You’re The Key

Posted by Dan'l Mackey Almy on September 30, 2020 6:00 AM

The stage is set. Virtual Fresh Summit commences on Monday with the beginning of buyer preview. PMA has set the stage. Over 300 exhibitors have... Read More

No One is Asking Me About Social Media ROI, Now.

Posted by Dan'l Mackey Almy on May 5, 2020 4:00 PM

We are now into May, and amidst all the turbulence our society - and industry - has faced over the last two months, it’s no surprise that we’re... Read More

The Role of Fresh Food Brands in the New Normal

Posted by Dan'l Mackey Almy on March 18, 2020 8:30 AM

Fellow marketers, I am going to skip the messaging around the state of our society and the impact on our businesses.  PMA, TIPA and United Fresh are... Read More

In Loving Memory of Frieda Rapoport Caplan

Posted by Dan'l Mackey Almy on February 26, 2020 8:00 AM

On Saturday afternoon under a sunny Southern California sky, family and friends of the late Frieda Rapoport Caplan gathered to remember and celebrate... Read More


Record-Breaking Tour de Fresh Kicks off 2019 Fresh Summit on a High Note

Posted by Dan'l Mackey Almy on October 18, 2019 11:16 AM

On Wednesday, approximately 25,000 children will have access to more fresh fruits and vegetables thanks to the team at California Giant Berry Farms,... Read More

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