Jessica Schneider

The Power of the Product Request

Posted by Jessica Schneider on September 8, 2020 10:00 AM

In the world of public relations, brand wins look a little different than that of its marketing counterparts. Unlike advertising or social media, PR... Read More

What PR Can Do For You & Your Brand Over the Next 90 Days

Posted by Jessica Schneider on July 9, 2020 11:00 AM

One thing that has stayed true through this crazy, uncertain, ever-changing time is that the news and media coverage has not slowed, but rather... Read More

How Media is Reacting to the New Normal And What That Means for Fresh Produce

Posted by Jessica Schneider on May 12, 2020 6:00 AM

Amid the current pandemic, there have been many changes taking place in our day-to-day lives. It’s no secret that we’ve now fallen into a new pattern... Read More

Trade Communications with a Purpose

Posted by Jessica Schneider on April 7, 2020 2:00 PM

While we cannot ignore the current state of our world, one thing we CAN do is help each other navigate this new normal together. Being part of an... Read More

Influencer Marketing 101

Posted by Jessica Schneider on March 10, 2020 6:00 AM

In the last year, we've seen influencer marketing change drastically. From exponential growth in the number of influencers on Instagram to increased... Read More