Jessica Schneider

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Influencers: Expectation vs. Reality

Posted by Jessica Schneider on August 6, 2019 4:51 PM

As marketing continues to grow and change, so does the world around it, which means that marketers’ tactics must continue evolving to keep up with... Read More

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Beyond the Press Release: How to Surprise and Delight the Media

Posted by Jessica Schneider on July 16, 2019 4:46 PM

Just as the overall marketing landscape is ever-changing, public relations tactics and practices are too. The shift away from traditional public... Read More

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6 Ways to Prep for Christmas in July: PR Edition

Posted by Jessica Schneider on July 2, 2019 6:10 PM

Look no further for an excuse to celebrate the most wonderful time of year—in the dead of summer! It may be hard to believe, but the holidays are... Read More

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How to Make PR More than Just Luck

Posted by Jessica Schneider on March 17, 2019 8:00 AM

We want to talk a little bit about public relations and the notion of luck. Some may perceive PR as just luck of the draw, but others understand the... Read More

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4 Ways to Leverage PR for Tradeshow Season

Posted by Jessica Schneider on February 22, 2019 12:23 PM

Tradeshow season is here, which means most of us are busy making branding updates, designing a booth to blow everyone out of the water (or should I... Read More

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Basic Analytics for Public Relations: Why Metrics Matter

Posted by Jessica Schneider on December 7, 2018 6:08 PM

Unlike general website and social media metrics, public relations analytics data are not always black and white. Forbes explains the struggle... Read More