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Jessica Schneider

Jessica Schneider

influencer-partners-effective

Are Your Influencer Partners Effective?

Posted by Jessica Schneider on February 11, 2020 5:44 PM

Influencer marketing is a valuable tool for generating brand awareness and driving brand trial among shoppers. Additionally, working with influencers... Read More

4 Ways to Elevate Your Trade PR in 2020

Posted by Jessica Schneider on November 22, 2019 8:00 PM

As 2019 comes to a close and we begin planning for the new year, it’s important to look back and reflect: What worked? What didn’t pan out quite so... Read More

How to Win with PR in Fresh Produce

Posted by Jessica Schneider on October 9, 2019 8:00 AM

If you thought consumer marketing in fresh produce was a challenge, try getting everyone in the industry on the same page with public relations. As... Read More

Is Your Product Pitch-Worthy?

Posted by Jessica Schneider on October 8, 2019 8:00 PM

As we gear up for one of the biggest tradeshows of the season, we are prompted to think about ways we can help elevate brands and products beyond the... Read More

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Influencers: Expectation vs. Reality

Posted by Jessica Schneider on August 6, 2019 4:51 PM

As marketing continues to grow and change, so does the world around it, which means that marketers’ tactics must continue evolving to keep up with... Read More

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Beyond the Press Release: How to Surprise and Delight the Media

Posted by Jessica Schneider on July 16, 2019 4:46 PM

Just as the overall marketing landscape is ever-changing, public relations tactics and practices are too. The shift away from traditional public... Read More

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