The Core - A Blog by DMA Solutions
Jessica Schneider

Jessica Schneider

How Media is Reacting to the New Normal And What That Means for Fresh Produce

Posted by Jessica Schneider on May 12, 2020 6:00 AM

Amid the current pandemic, there have been many changes taking place in our day-to-day lives. It’s no secret that we’ve now fallen into a new pattern... Read More

Trade Communications with a Purpose

Posted by Jessica Schneider on April 7, 2020 2:00 PM

While we cannot ignore the current state of our world, one thing we CAN do is help each other navigate this new normal together. Being part of an... Read More

Influencer Marketing 101

Posted by Jessica Schneider on March 10, 2020 6:00 AM

In the last year, we've seen influencer marketing change drastically. From exponential growth in the number of influencers on Instagram to increased... Read More

Top 3 Frequently Asked Public Relations Questions & Answers

Posted by Jessica Schneider on February 25, 2020 1:45 PM

Over the past few years, we've seen the power and success that PR has brought to fresh produce brands. While more and more fresh produce companies... Read More

influencer-partners-effective

Are Your Influencer Partners Effective?

Posted by Jessica Schneider on February 11, 2020 5:44 PM

Influencer marketing is a valuable tool for generating brand awareness and driving brand trial among shoppers. Additionally, working with influencers... Read More

4 Ways to Elevate Your Trade PR in 2020

Posted by Jessica Schneider on November 22, 2019 8:00 PM

As 2019 comes to a close and we begin planning for the new year, it’s important to look back and reflect: What worked? What didn’t pan out quite so... Read More

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