Jessie Donlon

How the TikTok Algorithm Works

Posted by Jessie Donlon on October 12, 2021 6:00 AM

If you’ve spent any time on TikTok, the algorithm seems impossible to understand, and honestly… can be "spookily" accurate for your preferences! If... Read More

TikTok Stats You Need to Know

Posted by Jessie Donlon on September 28, 2021 6:45 AM

If you know someone under the age of 30, you likely know a little about TikTok. While brands should be aware of what's happening on the platform,... Read More

Ways Your Brand Can Be More Inclusive

Posted by Jessie Donlon on August 19, 2021 6:30 AM

When it comes to marketing, it is monumentally important for brands who are focused on growing their reach and positively impacting their company’s... Read More

Don't Panic! Instagram is Here to Stay

Posted by Jessie Donlon on July 15, 2021 6:00 AM

You may have read the recent headlines that lead you to believe the Instagram app you know and love is no longer going to provide you with the... Read More

Serving Shoppers with Value Added Content

Posted by Jessie Donlon on June 9, 2021 6:00 AM

People are becoming more aware and conscientious of what is being shared and therefore have less tolerance for content that is not adding a benefit... Read More

Measuring Social Media Advertising Success

Posted by Jessie Donlon on May 25, 2021 6:00 AM

One could say that social media is here to stay, making it imperative for businesses to understand how to properly manage advertising across the... Read More