Jessie Donlon Headshot

Jessie Donlon

Jessie is a natural relator with a deep empathy that enables her to effortlessly see the world through diverse points of view. As Social Media Manager at DMA, Jessie is excited to use her skills to keenly understand each client’s unique perspectives, goals, and visions for brand success. Jessie is eager to dive in to the intricacies of social media marketing and, most importantly, learn how connecting consumers to the farms that feed them can inspire greater consumption of fresh produce—and ultimately, healthier and happier communities.
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Posts by: Jessie Donlon

After months of experimenting with TikTok content, advertising, and all of its intricacies, we're ready to share what we've learned... and our findings might surprise you! We've broken down some investment levels to show you the different options you have when it comes to having a presence on this platform.
From community management and content creation to measuring the success of your activations, brands that invest in social media marketing each face unique challenges. Whether you are a one-man show or have a whole marketing team behind you, social media can be one of your most important marketing tools. We asked you, our Core readers, about the biggest challenges you face and here is what you said... 
Each time we approach a new year, this serves as the perfect time to reflect on key takeaways from the year before in order to prepare for the year ahead. We've also rounded up the top social media statistics you need to know for 2023 planning!
Remember that when you manage social media advertising correctly for your brand or company, you should ultimately be building brand awareness, indicating purchase intent, and driving traffic to your website or online store.  To simplify something that isn’t always so simple, we are giving you a breakdown of social media advertising and providing benchmarks to help you measure success.