Posted by Lauren Miller on June 8, 2022 6:00 AM
Getting your brand press by sharing news of a new product is one thing, but what if you don’t have a new product or brand announcement in the... Read More
Posted by Lauren Miller on May 18, 2022 6:00 AM
Public Relations can seem like a daunting, oftentimes confusing concept for brands unfamiliar with the term. Unlike many other marketing disciplines,... Read More
Posted by Lauren Miller on December 9, 2021 6:00 AM
Unlike many other marketing disciplines, public relations relies heavily on a much longer lead time to communicate with the media on behalf of a... Read More
Posted by Lauren Miller on October 21, 2021 6:15 AM
One of the biggest mistakes we see is when companies decide to invest in marketing as a last resort. They're in the middle of a slump, a crisis, a... Read More
Posted by Lauren Miller on October 5, 2021 6:00 AM
With the cancellation of this year's PMA Fresh Summit, we have to shift our focus. In years past, a marketer's life leading up to this event was... Read More
Posted by Lauren Miller on March 25, 2021 6:00 AM
As leaders, doers and thinkers of public relations in the fresh produce industry, we understand how intimidating and oftentimes unreachable success... Read More
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