Posted by Lauren Miller on December 9, 2021 6:00 AM
Unlike many other marketing disciplines, public relations relies heavily on a much longer lead time to communicate with the media on behalf of a... Read More
Posted by Lauren Miller on October 21, 2021 6:15 AM
One of the biggest mistakes we see is when companies decide to invest in marketing as a last resort. They're in the middle of a slump, a crisis, a... Read More
Posted by Lauren Miller on October 5, 2021 6:00 AM
With the cancellation of this year's PMA Fresh Summit, we have to shift our focus. In years past, a marketer's life leading up to this event was... Read More
Posted by Lauren Miller on March 25, 2021 6:00 AM
As leaders, doers and thinkers of public relations in the fresh produce industry, we understand how intimidating and oftentimes unreachable success... Read More
Posted by Lauren Miller on March 17, 2021 6:00 AM
There is always a lot of excitement when a new product is set to launch and be unveiled to potential buyers. One marketing activity that should be at... Read More
Posted by Lauren Miller on January 6, 2021 6:00 AM
2020 was a year full of tests for brands to see how quickly each could pivot and provide relevant messaging amidst business pressures like never... Read More
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