The Core - A Blog by DMA Solutions
Lauren Miller

Lauren Miller

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5 Ways To Increase Your Public Relations Opportunities Right Now

Posted by Lauren Miller on December 9, 2021 6:00 AM

Unlike many other marketing disciplines, public relations relies heavily on a much longer lead time to communicate with the media on behalf of a... Read More

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When Is The Best Time to Invest in Marketing?

Posted by Lauren Miller on October 21, 2021 6:15 AM

One of the biggest mistakes we see is when companies decide to invest in marketing as a last resort. They're in the middle of a slump, a crisis, a... Read More

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3 Tips To Maximize PR Exposure in Lieu of Fresh Summit

Posted by Lauren Miller on October 5, 2021 6:00 AM

With the cancellation of this year's PMA Fresh Summit, we have to shift our focus. In years past, a marketer's life leading up to this event was... Read More

24 Public Relations Statistics That Could Be A Game Changer In 2021

Posted by Lauren Miller on March 25, 2021 6:00 AM

As leaders, doers and thinkers of public relations in the fresh produce industry, we understand how intimidating and oftentimes unreachable success... Read More

3 Ways to Get Your New Product Noticed by the Media

Posted by Lauren Miller on March 17, 2021 6:00 AM

There is always a lot of excitement when a new product is set to launch and be unveiled to potential buyers. One marketing activity that should be at... Read More

Top 3 Biggest Brand Fails of 2020

Posted by Lauren Miller on January 6, 2021 6:00 AM

2020 was a year full of tests for brands to see how quickly each could pivot and provide relevant messaging amidst business pressures like never... Read More

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