The Core - A Blog by DMA Solutions

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Leslie Loris

Leslie Loris

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Getting the Most From Your Creative Team

Posted by Leslie Loris on April 17, 2018 4:02 PM

We recently started reading a compelling book by Bonnie Siegler and we found ourselves doing a lot of internal evaluation of our approach to the... Read More

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How to Get Knockout Instagram Photography

Posted by Leslie Loris on March 14, 2018 11:25 AM

It’s all about the ‘gram. With over 25 million business profiles on Instagram, capturing the attention of your audience is crucial to success, and... Read More


How to Stretch Your Video Budget in 2018

Posted by Leslie Loris on January 24, 2018 11:18 AM

Unless you’ve been living under a rock (or maybe you just went into hiding in 2017... we get it), you have no doubt seen article after article on the... Read More


Eliminate Brand Inconsistencies with a Brand Identity Guide

Posted by Leslie Loris on September 27, 2017 1:29 PM

In the world of fresh produce marketing, it is likely you faced a scenario when you realized your brand had lost its identity. You may have even... Read More


Building a Blue Print for Your Brand

Posted by Leslie Loris on September 20, 2017 4:48 PM

In most industries and certainly when it comes to fresh produce, your branding is what sets you apart from your competitors.  It allows you... Read More

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3 Pro-Photography Tips from the Pinch of Yum Workshop

Posted by Leslie Loris on August 22, 2017 12:16 PM

Photography may not be a day-to-day responsibility for every fresh produce marketer but in the increasingly visual world we live in, its value... Read More

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