Leslie Loris

How to Create a Marketing Plan-DMA Solutions-Fresh Produce-269846-edited

Creating a Marketing Plan? Here’s Where to Start

Posted by Leslie Loris on December 12, 2018 5:00 AM

With the new year just around the corner, we know 2019 marketing plans are top-of-mind for fresh produce marketers. We agree that time is of the... Read More

Basic Analytics for Marketing

Posted by Leslie Loris on November 30, 2018 3:45 PM

How much do you know about the different types of traffic that come through your website? What about how to measure exactly how engaged your... Read More

Visual Content Crushing On-DMA Solutions-Fresh Produce-996981-edited

Visual Content We’re Crushing On

Posted by Leslie Loris on October 16, 2018 3:33 PM

As marketers, we have to be both careful and purposeful about finding sources of inspiration while working to elevate the same brand on a long-term... Read More

Marketing Stats that Prove-Generation Z-DMA Solutions-1-921457-edited

Stats that Prove: Why You Should be Marketing to Gen Z

Posted by Leslie Loris on September 28, 2018 4:26 PM

For the past few years, your newsfeed has likely been dominated by conversations around millennials, but that is about to change: Gen Z is here! As... Read More

2017 PMA Fresh Summit Expo-DMA Produce Solutions-Visual Content-658151-edited

Help Your Brand Look its Best Before Fresh Summit

Posted by Leslie Loris on September 5, 2018 5:00 AM

Not to scare you or anything, but Fresh Summit is only 44 days away (no judgment if a wash of panic just overtook you—we get it). There might not be... Read More

Humanize Your Brand with Emojis

Posted by Leslie Loris on May 25, 2018 5:24 PM

If a picture is worth a thousand words, emojis just might be worth a million! We are all familiar with that certain sense of victory that comes with... Read More