Leslie Loris

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Statistics That Will Help Improve Your Marketing Strategy

Posted by Leslie Loris on July 17, 2019 5:00 AM

The digital age has produced an abundance of options when it comes to marketing. From social media to blogs, to methods for reaching your target... Read More

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Lessons and Inspiration from Seth Godin’s This is Marketing

Posted by Leslie Loris on July 9, 2019 6:14 PM

If you follow DMA and are a reader of The Core, you are already very aware of our admiration for Seth Godin, so it will come as no surprise that we... Read More

Fresh Summit Produce Marketing Strategy-DMA Solutions

Start Planning Your Fresh Summit Strategy Now!

Posted by Leslie Loris on April 30, 2019 11:22 PM

They say the early bird gets the worm, and that applies to fresh produce marketers just as much as anybody else! Fresh Summit may be more than a few... Read More

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What You Should Expect from a Monthly Analytics Report

Posted by Leslie Loris on March 29, 2019 5:00 PM

Athletes do it. Bosses do it. Teachers do it—and you should too. Performance analysis helps provide insight into what is working and what isn’t; it's... Read More

How To Approach Your Email Campaigns

Posted by Leslie Loris on February 19, 2019 12:00 PM

Whether your brand has a robust database or you are still building out your lists, a strategic approach to email campaigns should be a must-have for... Read More

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Creating a Marketing Plan? Here’s Where to Start

Posted by Leslie Loris on December 12, 2018 5:00 AM

With the new year just around the corner, we know 2019 marketing plans are top-of-mind for fresh produce marketers. We agree that time is of the... Read More