Leslie Loris

Fresh Summit Produce Marketing Strategy-DMA Solutions

Start Planning Your Fresh Summit Strategy Now!

Posted by Leslie Loris on April 30, 2019 11:22 PM

They say the early bird gets the worm, and that applies to fresh produce marketers just as much as anybody else! Fresh Summit may be more than a few... Read More

Monthly Analytics Report Fresh Produce Marketing-DMA Solutions-2-1

What You Should Expect from a Monthly Analytics Report

Posted by Leslie Loris on March 29, 2019 5:00 PM

Athletes do it. Bosses do it. Teachers do it—and you should too. Performance analysis helps provide insight into what is working and what isn’t; it's... Read More

How To Approach Your Email Campaigns

Posted by Leslie Loris on February 19, 2019 12:00 PM

Whether your brand has a robust database or you are still building out your lists, a strategic approach to email campaigns should be a must-have for... Read More

How to Create a Marketing Plan-DMA Solutions-Fresh Produce-269846-edited

Creating a Marketing Plan? Here’s Where to Start

Posted by Leslie Loris on December 12, 2018 5:00 AM

With the new year just around the corner, we know 2019 marketing plans are top-of-mind for fresh produce marketers. We agree that time is of the... Read More

Basic Analytics for Marketing

Posted by Leslie Loris on November 30, 2018 3:45 PM

How much do you know about the different types of traffic that come through your website? What about how to measure exactly how engaged your... Read More

Visual Content Crushing On-DMA Solutions-Fresh Produce-996981-edited

Visual Content We’re Crushing On

Posted by Leslie Loris on October 16, 2018 3:33 PM

As marketers, we have to be both careful and purposeful about finding sources of inspiration while working to elevate the same brand on a long-term... Read More