Leslie Simmons

If you’ve been around the fresh produce industry long enough, Leslie Simmons is someone who doesn’t need an introduction. Leslie is joining DMA Solutions with over 10 years of experience working in the fresh produce industry, as well as another six years working in advertising and marketing.

The Untapped Potential of Your Sustainability Story

Posted by Leslie Simmons on April 19, 2022 6:00 AM

As marketers of fresh produce, we know how to craft beautiful stories around our unique product attributes. However, it can be a bit more difficult... Read More

A person ordering groceries in their kitchen

How Marketers Can Increase Demand for Fresh Food

Posted by Leslie Simmons on February 22, 2022 6:00 AM

As marketers of fresh food, we compete daily with some of the biggest, most well-funded brands in the food industry. It can feel daunting to cut... Read More

The Types of Content Your Brand Needs Now

Posted by Leslie Simmons on February 8, 2022 6:00 AM

Content creation can feel overwhelming. Where should I invest my marketing dollars to maximize my return? What kind of message or visual is... Read More

What is Gratitude Marketing & How Fresh Food Marketers Can Apply It

Posted by Leslie Simmons on November 16, 2021 6:00 AM

Can you think of a recent time when someone went above and beyond to show appreciation for you? As kids, we learned that saying "thank you" was the... Read More