The Core

Mackenzie McLeod

Mackenzie’s methodical approach and eye for detail allows her to deliver strategic and measurable results for both the company and its clients. As the Executive Director of Brand Management, Mackenzie leads the Brand Management team in their work and client services, ensuring the growth and success of many of the fresh produce industry’s most valued brands.

A chart with connections to different sustainability activities

Sustainability Messaging: We Have Some Education to Do

Posted by Mackenzie McLeod on April 27, 2023 6:00 AM

Sustainability: it’s quite the word du jour in marketing circles and amongst shoppers. The problem is, no one seems to agree on what it actually... Read More

How Business Solutions Providers Can Prepare for the IFPA Global Expo

Posted by Mackenzie McLeod on September 28, 2022 5:02 PM

The time has come, business solutions providers! After taking into consideration your feedback over many years when it comes to exhibiting at the... Read More

8 Out-of-the-Box B2B Marketing Ideas You Haven’t Tried Yet

Posted by Mackenzie McLeod on August 18, 2022 6:00 AM

Trade advertising - check. Well-timed press releases - check. An annual tradeshow plan - check. Sell sheets and sales collateral - check. Company... Read More

What Fresh Produce Marketers Need to Know About Gen Z

Posted by Mackenzie McLeod on June 23, 2022 6:00 AM

Did you know that at 65 million strong, Generation Z makes up a quarter of the US population? That's right - and at roughly 6 to 24 years old, the... Read More

Here's How to Empower Your Marketing Team for Better Results

Posted by Mackenzie McLeod on May 5, 2022 6:00 AM

Across industries, it is widely acknowledged that for companies to generate results, they must find ways to maintain high employee engagement. This... Read More

5 Signs it’s Time to Hire a Marketing Agency

Posted by Mackenzie McLeod on March 31, 2022 6:00 AM

Have you ever found yourself wondering, “Could I get better marketing results if I had more resources?” Or perhaps you’ve thought, “Could hiring a... Read More