Mackenzie McLeod

Mackenzie’s methodical approach and eye for detail allows her to deliver strategic and measurable results for both the company and its clients. As the Executive Director of Brand Management, Mackenzie leads the Brand Management team in their work and client services, ensuring the growth and success of many of the fresh produce industry’s most valued brands.

Here's How to Empower Your Marketing Team for Better Results

Posted by Mackenzie McLeod on May 5, 2022 6:00 AM

Across industries, it is widely acknowledged that for companies to generate results, they must find ways to maintain high employee engagement. This... Read More

5 Signs it’s Time to Hire a Marketing Agency

Posted by Mackenzie McLeod on March 31, 2022 6:00 AM

Have you ever found yourself wondering, “Could I get better marketing results if I had more resources?” Or perhaps you’ve thought, “Could hiring a... Read More

Demonstrate Your Brand’s Value Through Shopper Mapping

Posted by Mackenzie McLeod on March 17, 2022 6:00 AM

Imagine walking into a customer meeting armed with a map that shows exactly how, when, and where your customer’s shoppers have interacted with your... Read More

7 Marketing Trends & Predictions for 2022

Posted by Mackenzie McLeod on March 1, 2022 5:45 AM

I’ve always loved trilogies. Star Wars, Lord of the Rings, The Hunger Games… Back to the Future - you name it! However, there is one trilogy that I... Read More

A chart with connections to different sustainability activities

Sustainability Messaging: We Have Some Education to Do

Posted by Mackenzie McLeod on February 24, 2022 6:00 AM

Sustainability: it’s quite the word du jour in marketing circles and amongst shoppers. The problem is, no one seems to agree on what it actually... Read More

7 Reasons We’re Grateful to Work in Fresh Produce

Posted by Mackenzie McLeod on November 23, 2021 6:00 AM

Some say that the best way to wake up each day with a joyful spirit and feeling excited to go to work is to adopt an attitude of gratitude. We say... Read More