Mackenzie Wortham

As an intuitive thinker with a keen eye for detail, I combine my strong communications skills, writing talents and pulse on trending topics to create targeted content and measurable marketing results for DMA’s clients. As the managing editor of The Core Blog, I strive to provide produce marketers with valuable insights and actionable tips they can implement on a daily basis.

Looking Back: 10+ Years of Fresh Summit Memories

Posted by Mackenzie Wortham on October 7, 2021 6:00 AM

With the news of Fresh Summit’s cancellation due to the lasting effects of Hurricane Ida in New Orleans, we’re having a serious case of withdrawal.... Read More

How Much Should You Pay for a New Website?

Posted by Mackenzie Wortham on September 2, 2021 6:00 AM

It’s one of the most frequently asked questions that we get, and one that gives far too many fresh produce marketers the heebie jeebies from days... Read More

2021 Marketing Realities & Predictions for Fresh Produce Marketers

Posted by Mackenzie Wortham on July 22, 2021 6:00 AM

It seems like it was just yesterday I was putting the final touches on our blog post featuring marketing trends and predictions for 2020, blissfully... Read More

5 Steps to Improve Your Marketing Performance in 6 Months or Less

Posted by Mackenzie Wortham on July 13, 2021 6:00 AM

It’s crazy to imagine just how different the world was one year ago. We were in the midst of rethinking our marketing plans and setting new standards... Read More

How To Create a Sales Dependency on Marketing

Posted by Mackenzie Wortham on July 7, 2021 6:00 AM

Picture this: marketing regularly supplies sales with data they can use as an aid in nurturing and understanding your customers’ needs, and as a... Read More

5 Tips to Prep Your Sales Team for In-Person Tradeshows

Posted by Mackenzie Wortham on July 6, 2021 6:00 AM

Now that we've entered July, the tradeshow season outlook for 2021 is very different than it was this time last year. As we look forward to many... Read More