Mackenzie Wortham

As an intuitive thinker with a keen eye for detail, I combine my strong communications skills, writing talents and pulse on trending topics to create targeted content and measurable marketing results for DMA’s clients. As the managing editor of The Core Blog, I strive to provide produce marketers with valuable insights and actionable tips they can implement on a daily basis.

2021 Marketing Realities & Predictions for Fresh Produce Marketers

Posted by Mackenzie Wortham on July 22, 2021 6:00 AM

It seems like it was just yesterday I was putting the final touches on our blog post featuring marketing trends and predictions for 2020, blissfully... Read More

5 Steps to Improve Your Marketing Performance in 6 Months or Less

Posted by Mackenzie Wortham on July 13, 2021 6:00 AM

It’s crazy to imagine just how different the world was one year ago. We were in the midst of rethinking our marketing plans and setting new standards... Read More

How To Create a Sales Dependency on Marketing

Posted by Mackenzie Wortham on July 7, 2021 6:00 AM

Picture this: marketing regularly supplies sales with data they can use as an aid in nurturing and understanding your customers’ needs, and as a... Read More

5 Tips to Prep Your Sales Team for In-Person Tradeshows

Posted by Mackenzie Wortham on July 6, 2021 6:00 AM

Now that we've entered July, the tradeshow season outlook for 2021 is very different than it was this time last year. As we look forward to many... Read More

ICYMI: Reaching Gen Z for Fresh Produce Marketers

Posted by Mackenzie Wortham on June 29, 2021 6:00 AM

Did you know that at 72.8 million strong, Generation Z makes up a quarter of the US population? That's right - there's a new generation in town and... Read More

How LinkedIn Can Help Marketers Reach Fresh Produce Buyers

Posted by Mackenzie Wortham on May 19, 2021 6:00 AM

With the amount of focus placed on social media platforms like Facebook, Twitter and Instagram, LinkedIn (sadly) gets overlooked by many marketers.... Read More