Mackenzie Wortham

As an intuitive thinker with a keen eye for detail, I combine my strong communications skills, writing talents and pulse on trending topics to create targeted content and measurable marketing results for DMA’s clients. As the managing editor of The Core Blog, I strive to provide produce marketers with valuable insights and actionable tips they can implement on a daily basis.

Marketers Your Fresh Summit Experience in a Nutshell-DMA Solutions-1-852416-edited

Attention, Marketers: Your Fresh Summit Experience in a Nutshell [GIFs]

Posted by Mackenzie Wortham on October 17, 2018 5:00 AM

Back by popular demand, we’re here to present you with laughable moments that we’re all familiar from our years attending the annual Fresh Summit... Read More

5 Blog Posts You Should Read Before Fresh Summit

Posted by Mackenzie Wortham on October 12, 2018 12:00 PM

With less than a week to go before our annual fresh produce “Super Bowl,” you’re hopefully feeling pretty good about your to-do list. However, if... Read More

Signs it's Time to Hire A Marketing Agency-DMA Solutions-Fresh Produce-418837-edited

5 Signs it’s Time to Hire a Marketing Agency

Posted by Mackenzie Wortham on September 19, 2018 9:59 AM

Have you ever found yourself wondering, “Could I get better marketing results if I had more resources?” Or perhaps you’ve thought, “Could hiring a... Read More

Tug of War Competition Conundrum-DMA Produce Solutions-177145-edited

The Competition Conundrum

Posted by Mackenzie Wortham on September 4, 2018 12:39 PM

Whether you’re talking about the people who grow fresh food or the people who market it, it’s no surprise that both factions are met with a lot of... Read More

DMA_FreshSummit_Layout_Character_Only-231624-edited

Your 90-Day Checklist for Fresh Summit 2018

Posted by Mackenzie Wortham on August 17, 2018 2:18 PM

If you clicked on this because of the image, you’re probably just a little bit of a Game of Thrones addict. Be honest with yourself: you can’t resist... Read More

More Than Just a Cycling Event: How the 2018 Tour de Fresh Became “Tour de Family”

Posted by Mackenzie Wortham on August 8, 2018 5:00 AM

One part motivation, one part accountability, a friend that cycles with you through multiple days of intense climbs and sometimes triple digit heat... Read More