Mackenzie Wortham

As an intuitive thinker with a keen eye for detail, I combine my strong communications skills, writing talents and pulse on trending topics to create targeted content and measurable marketing results for DMA’s clients. As the managing editor of The Core Blog, I strive to provide produce marketers with valuable insights and actionable tips they can implement on a daily basis.

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Chatbots: Do They Have a Future in Fresh Produce Marketing?

Posted by Mackenzie Wortham on March 19, 2019 4:22 PM

Our societal obsession with robots isn’t a new phenomenon, as evidenced by years of Hollywood interpretations of human-robot interactions. At best,... Read More

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6 Marketing Projects to Add to Your 2019 To-Do List

Posted by Mackenzie Wortham on February 8, 2019 5:53 PM

It’s already February, which means if you are working on a calendar year, your 2019 marketing plan is likely already in motion. Even with a plan in... Read More

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4 Bold Marketing Predictions for 2019—And What They Mean for Produce

Posted by Mackenzie Wortham on December 5, 2018 5:00 AM

As self-proclaimed trend-junkies, the DMA team ensures the office is continuously buzzing with discussions around the latest and greatest ideas to... Read More

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Attention, Marketers: Your Fresh Summit Experience in a Nutshell [GIFs]

Posted by Mackenzie Wortham on October 17, 2018 5:00 AM

Back by popular demand, we’re here to present you with laughable moments that we’re all familiar from our years attending the annual Fresh Summit... Read More

5 Blog Posts You Should Read Before Fresh Summit

Posted by Mackenzie Wortham on October 12, 2018 12:00 PM

With less than a week to go before our annual fresh produce “Super Bowl,” you’re hopefully feeling pretty good about your to-do list. However, if... Read More

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5 Signs it’s Time to Hire a Marketing Agency

Posted by Mackenzie Wortham on September 19, 2018 9:59 AM

Have you ever found yourself wondering, “Could I get better marketing results if I had more resources?” Or perhaps you’ve thought, “Could hiring a... Read More