Mackenzie Wortham

As an intuitive thinker with a keen eye for detail, I combine my strong communications skills, writing talents and pulse on trending topics to create targeted content and measurable marketing results for DMA’s clients. As the managing editor of The Core Blog, I strive to provide produce marketers with valuable insights and actionable tips they can implement on a daily basis.

The Best Social Media Platform for Reaching Produce Buyers

Posted by Mackenzie Wortham on February 9, 2021 6:00 AM

With the amount of focus placed on social media platforms like Facebook, Twitter and Instagram, LinkedIn (sadly) gets overlooked by many marketers.... Read More

2021 Marketing Realities & Predictions for Fresh Produce Marketers

Posted by Mackenzie Wortham on January 13, 2021 6:00 AM

It seems like it was just yesterday I was putting the final touches on our blog post featuring marketing trends and predictions for 2020, blissfully... Read More

Get the Deck: Marketing Realities for 2021

Posted by Mackenzie Wortham on December 10, 2020 5:00 PM

It’s safe to say there has never been so much uncertainty about what the next year will look like for many of us. After living through a year no one... Read More

Your 2020 Fresh Summit Experience in GIFs

Posted by Mackenzie Wortham on October 8, 2020 6:00 AM

If this year had gone differently, right about now most of us would be packing our bags or getting ready to board a plane to head to PMA Fresh... Read More

7 Things to Consider As You Plan for a Virtual Fresh Summit

Posted by Mackenzie Wortham on September 9, 2020 6:00 AM

As fresh produce marketers, right now we’re anxiously asking ourselves the same question… what do I need to do to plan for a successful virtual Fresh... Read More

6 Effective Strategies to Boost Blog Traffic & Performance

Posted by Mackenzie Wortham on August 5, 2020 6:00 AM

If you build it, will they come? While it’s true that blogs can be an affordable way for companies to turn their website into a content and traffic... Read More