Mackenzie Wortham

As an intuitive thinker with a keen eye for detail, I combine my strong communications skills, writing talents and pulse on trending topics to create targeted content and measurable marketing results for DMA’s clients. As the managing editor of The Core Blog, I strive to provide produce marketers with valuable insights and actionable tips they can implement on a daily basis.

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The Competition Conundrum

Posted by Mackenzie Wortham on September 4, 2018 12:39 PM

Whether you’re talking about the people who grow fresh food or the people who market it, it’s no surprise that both factions are met with a lot of... Read More

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Your 90-Day Checklist for Fresh Summit 2018

Posted by Mackenzie Wortham on August 17, 2018 2:18 PM

If you clicked on this because of the image, you’re probably just a little bit of a Game of Thrones addict. Be honest with yourself: you can’t resist... Read More

More Than Just a Cycling Event: How the 2018 Tour de Fresh Became “Tour de Family”

Posted by Mackenzie Wortham on August 8, 2018 5:00 AM

One part motivation, one part accountability, a friend that cycles with you through multiple days of intense climbs and sometimes triple digit heat... Read More

A Crucial Audience for Fresh Produce That Can’t Be Overlooked

Posted by Mackenzie Wortham on June 27, 2018 5:00 AM

Many of you are starting to see the value of influencer marketing as a viable resource to reach your target audiences, but there’s another important... Read More

What’s New at United Fresh 2018?

Posted by Mackenzie Wortham on June 6, 2018 5:00 AM

Get ready to be “quadruple” excited for the United Fresh Expo in 2018! Why? United Fresh is rounding out a tradeshow “quintet” with the addition of... Read More

6 Standout Lessons from PMA’s Emerging Leaders Program

Posted by Mackenzie Wortham on March 29, 2018 6:23 PM

Teddy Roosevelt once said that “nothing in the world is worth having or worth doing unless it means effort, pain and difficulty,” and that certainly... Read More