The Core - A Blog by DMA Solutions

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Mackenzie Wortham

Mackenzie Wortham

As an intuitive thinker with a keen eye for detail, I combine my strong communications skills, writing talents and pulse on trending topics to create targeted content and measurable marketing results for DMA’s clients. As the managing editor of The Core Blog, I strive to provide produce marketers with valuable insights and actionable tips they can implement on a daily basis.
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How to Create a Sales Dependency on Marketing 

Posted by Mackenzie Wortham on January 31, 2018 9:00 AM

Imagine a world where your sales team depends on marketing to help them in the sales process. Read More

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Lessons from Martin Luther King Jr. Every Marketer and Leader Should Learn

Posted by Mackenzie Wortham on January 12, 2018 11:34 AM

There’s not an American alive today who doesn’t know of Martin Luther King Jr. and those most famous words he spoke: “I have a dream.” On Monday, as... Read More

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There’s Never Been a Better Time for Brands in the Produce Department

Posted by Mackenzie Wortham on January 3, 2018 1:00 PM

During 2017, branded produce dollar sales grew by 8% while unbranded and generic label produce sales fell, according to Nielsen. Read More

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Our Bold Marketing Predictions for 2018

Posted by Mackenzie Wortham on December 13, 2017 11:24 AM

At DMA Solutions, we consider ourselves to be lifelong learners and part of that craft includes reading and absorbing everything we can about... Read More

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United Fresh BrandStorm 2017: Key Takeaways for Marketers

Posted by Mackenzie Wortham on November 21, 2017 8:31 AM

If you’ve read The Core or spoken to any of our team members in the past couple weeks, you know how hyped up we were for United Fresh’s 3rd annual... Read More

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What Blew Us Away at Fresh Summit: New Products Edition

Posted by Mackenzie Wortham on November 1, 2017 11:04 AM

Last week we showcased new website announcements for Fresh Summit that made an impact, but websites aren’t the only type of company news that can be... Read More

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