Mackenzie Wortham

As an intuitive thinker with a keen eye for detail, I combine my strong communications skills, writing talents and pulse on trending topics to create targeted content and measurable marketing results for DMA’s clients. As the managing editor of The Core Blog, I strive to provide produce marketers with valuable insights and actionable tips they can implement on a daily basis.

4 Compelling Reasons to Sponsor Tour de Fresh-DMA Solutions-6

4 Compelling Reasons to Sponsor the 2019 Tour de Fresh

Posted by Mackenzie Wortham on May 14, 2019 9:55 PM

Cycling for salad bars—it may seem like an unlikely combination, but this is a duo that has brought fresh produce industry professionals together in... Read More

15 Years Fresh Produce Marketing-DMA Solutions-2

Looking Back: 15 Years of Fresh Produce Marketing

Posted by Mackenzie Wortham on April 3, 2019 5:00 AM

15 years ago, in 2004, digital marketing was still in its infancy. Many companies were just starting to explore how the internet could become a tool... Read More

Chatbots Future Fresh Produce Marketing-DMA Solutions-2

Chatbots: Do They Have a Future in Fresh Produce Marketing?

Posted by Mackenzie Wortham on March 19, 2019 4:22 PM

Our societal obsession with robots isn’t a new phenomenon, as evidenced by years of Hollywood interpretations of human-robot interactions. At best,... Read More

6 Marketing Projects to Add to Your To-Do List-DMA Solutions-Fresh Produce-1

6 Marketing Projects to Add to Your 2019 To-Do List

Posted by Mackenzie Wortham on February 8, 2019 5:53 PM

It’s already February, which means if you are working on a calendar year, your 2019 marketing plan is likely already in motion. Even with a plan in... Read More

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4 Bold Marketing Predictions for 2019—And What They Mean for Produce

Posted by Mackenzie Wortham on December 5, 2018 5:00 AM

As self-proclaimed trend-junkies, the DMA team ensures the office is continuously buzzing with discussions around the latest and greatest ideas to... Read More

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Attention, Marketers: Your Fresh Summit Experience in a Nutshell [GIFs]

Posted by Mackenzie Wortham on October 17, 2018 5:00 AM

Back by popular demand, we’re here to present you with laughable moments that we’re all familiar from our years attending the annual Fresh Summit... Read More