Mackenzie Wortham

As an intuitive thinker with a keen eye for detail, I combine my strong communications skills, writing talents and pulse on trending topics to create targeted content and measurable marketing results for DMA’s clients. As the managing editor of The Core Blog, I strive to provide produce marketers with valuable insights and actionable tips they can implement on a daily basis.

7 Things to Consider As You Plan for a Virtual Fresh Summit

Posted by Mackenzie Wortham on September 9, 2020 6:00 AM

As fresh produce marketers, right now we’re anxiously asking ourselves the same question… what do I need to do to plan for a successful virtual Fresh... Read More

6 Effective Strategies to Boost Blog Traffic & Performance

Posted by Mackenzie Wortham on August 5, 2020 6:00 AM

If you build it, will they come? While it’s true that blogs can be an affordable way for companies to turn their website into a content and traffic... Read More

Serve Up Better Foodservice Content with These Tips

Posted by Mackenzie Wortham on July 14, 2020 9:00 AM

With the virtual PMA Foodservice event right around the corner, there’s an important group of influencers and buyers that are likely on your mind:... Read More

FAQs for Fresh Food Marketers During the COVID-19 Pandemic

Posted by Mackenzie Wortham on April 15, 2020 6:00 AM

Times like these are tricky enough to navigate from a personal standpoint - take that a step further if you are a marketer for a fresh food brand!... Read More

Taking Action and Staying Connected Amidst COVID-19

Posted by Mackenzie Wortham on March 18, 2020 8:24 AM

As your inbox fills with cancellation notice after cancellation notice, you’re probably feeling pretty anxious about how to move forward in these... Read More

9 Month PMA Fresh Summit Checklist

Posted by Mackenzie Wortham on February 19, 2020 6:15 AM

October might seem like ages away at this point, but know that this is no time to rest on your laurels if you’re a marketer in the fresh produce... Read More