The Core - A Blog by DMA Solutions

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Mackenzie Wortham

Mackenzie Wortham

As an intuitive thinker with a keen eye for detail, I combine my strong communications skills, writing talents and pulse on trending topics to create targeted content and measurable marketing results for DMA’s clients. As the managing editor of The Core Blog, I strive to provide produce marketers with valuable insights and actionable tips they can implement on a daily basis.
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United Fresh BrandStorm 2017: Key Takeaways for Marketers

Posted by Mackenzie Wortham on November 21, 2017 8:31 AM

If you’ve read The Core or spoken to any of our team members in the past couple weeks, you know how hyped up we were for United Fresh’s 3rd annual... Read More

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What Blew Us Away at Fresh Summit: New Products Edition

Posted by Mackenzie Wortham on November 1, 2017 11:04 AM

Last week we showcased new website announcements for Fresh Summit that made an impact, but websites aren’t the only type of company news that can be... Read More


The Win-Win-Win Marketing Strategy that Works with Your Buyers AND Consumers

Posted by Mackenzie Wortham on October 11, 2017 12:12 PM

Since 2013, Under Armour’s CEO has spent nearly a billion dollars to acquire well-known fitness-aligned mobile apps MapMyFitness, MyFitnessPal and... Read More


3 Things You Need to Know Before You Leave for Fresh Summit 2017

Posted by Mackenzie Wortham on October 6, 2017 4:51 PM

If you’ve never been to a Fresh Summit expo in New Orleans before, odds are you may not be aware of the reality a tradeshow in the New Orleans... Read More

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5 Reasons to Consider the Emerging Leaders Program

Posted by Mackenzie Wortham on September 12, 2017 10:28 AM

“Leaders are made, they are not born. They are made by hard effort, which is the price which all of us must pay to achieve any goal that is... Read More


How Young Professionals Can Make the Most of Their Tradeshow Experience

Posted by Mackenzie Wortham on September 8, 2017 10:45 AM

Are you a young professional gearing up for your first Fresh Summit Tradeshow experience? I was in your shoes just a few short years ago, and I’ve... Read More

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