Mackenzie Wortham

As an intuitive thinker with a keen eye for detail, I combine my strong communications skills, writing talents and pulse on trending topics to create targeted content and measurable marketing results for DMA’s clients. As the managing editor of The Core Blog, I strive to provide produce marketers with valuable insights and actionable tips they can implement on a daily basis.

The Best Social Media Platform for Reaching Produce Buyers

Posted by Mackenzie Wortham on February 12, 2020 5:00 AM

With the amount of focus placed on social media platforms like Facebook, Twitter and Instagram, LinkedIn (sadly) gets overlooked by many marketers.... Read More

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The 2020 Website Must-Have That Marketers Can’t Ignore

Posted by Mackenzie Wortham on January 21, 2020 6:58 PM

You arrive at a hotel and the TV screen greets you by name. You receive an email that prompts you to take a closer look at a pair of shoes you... Read More

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Fresh Produce Marketing Trends & Predictions—2020 and Beyond

Posted by Mackenzie Wortham on December 11, 2019 6:00 AM

Fresh produce marketers: raise your hand if you feel like you’re constantly scrambling to keep up with technology changes. Read More

5 Pro-Tips to Improve Your Trade Newsletters

Posted by Mackenzie Wortham on September 10, 2019 7:00 PM

Have you ever subscribed to a company’s newsletter and as soon as the first couple of emails hit your inbox, you knew you made a terrible mistake? ... Read More

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The Compelling Reason You Need to Invest in Video Content for 2020

Posted by Mackenzie Wortham on August 7, 2019 5:00 AM

If you’ve been on Facebook (or any other social media network) lately, you’ve probably seen more and more video content as you scroll through your... Read More

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Creative Ways to Make Your Booth Stand Out at PMA Foodservice

Posted by Mackenzie Wortham on June 26, 2019 5:00 AM

In just a few short weeks, produce industry professionals and foodservice buyers from across the country will once again gather in scenic Monterey,... Read More