Mackenzie Wortham

As an intuitive thinker with a keen eye for detail, I combine my strong communications skills, writing talents and pulse on trending topics to create targeted content and measurable marketing results for DMA’s clients. As the managing editor of The Core Blog, I strive to provide produce marketers with valuable insights and actionable tips they can implement on a daily basis.

FAQs for Fresh Food Marketers During the COVID-19 Pandemic

Posted by Mackenzie Wortham on April 15, 2020 6:00 AM

Times like these are tricky enough to navigate from a personal standpoint - take that a step further if you are a marketer for a fresh food brand!... Read More

Taking Action and Staying Connected Amidst COVID-19

Posted by Mackenzie Wortham on March 18, 2020 8:24 AM

As your inbox fills with cancellation notice after cancellation notice, you’re probably feeling pretty anxious about how to move forward in these... Read More

9 Month PMA Fresh Summit Checklist

Posted by Mackenzie Wortham on February 19, 2020 6:15 AM

October might seem like ages away at this point, but know that this is no time to rest on your laurels if you’re a marketer in the fresh produce... Read More

The Best Social Media Platform for Reaching Produce Buyers

Posted by Mackenzie Wortham on February 12, 2020 5:00 AM

With the amount of focus placed on social media platforms like Facebook, Twitter and Instagram, LinkedIn (sadly) gets overlooked by many marketers.... Read More

2020-website-personalization-marketing-dma-solutions

The 2020 Website Must-Have That Marketers Can’t Ignore

Posted by Mackenzie Wortham on January 21, 2020 6:58 PM

You arrive at a hotel and the TV screen greets you by name. You receive an email that prompts you to take a closer look at a pair of shoes you... Read More