Mackenzie Wortham

As an intuitive thinker with a keen eye for detail, I combine my strong communications skills, writing talents and pulse on trending topics to create targeted content and measurable marketing results for DMA’s clients. As the managing editor of The Core Blog, I strive to provide produce marketers with valuable insights and actionable tips they can implement on a daily basis.

A Crucial Audience for Fresh Produce That Can’t Be Overlooked

Posted by Mackenzie Wortham on June 27, 2018 5:00 AM

Many of you are starting to see the value of influencer marketing as a viable resource to reach your target audiences, but there’s another important... Read More

What’s New at United Fresh 2018?

Posted by Mackenzie Wortham on June 6, 2018 5:00 AM

Get ready to be “quadruple” excited for the United Fresh Expo in 2018! Why? United Fresh is rounding out a tradeshow “quintet” with the addition of... Read More

6 Standout Lessons from PMA’s Emerging Leaders Program

Posted by Mackenzie Wortham on March 29, 2018 6:23 PM

Teddy Roosevelt once said that “nothing in the world is worth having or worth doing unless it means effort, pain and difficulty,” and that certainly... Read More

6 Email Marketing Strategies to Generate Leads and Close Sales

Posted by Mackenzie Wortham on March 21, 2018 1:04 PM

Raise your hand if you’re overwhelmed by your email inbox. Read More

Are You a Purple Cow Marketer?

Posted by Mackenzie Wortham on March 7, 2018 10:49 AM

It’s been 15 years since one of our favorite marketing minds, Seth Godin, taught us about the value of being a purple cow among a field of brown cows. Read More