Mackenzie Wortham

As an intuitive thinker with a keen eye for detail, I combine my strong communications skills, writing talents and pulse on trending topics to create targeted content and measurable marketing results for DMA’s clients. As the managing editor of The Core Blog, I strive to provide produce marketers with valuable insights and actionable tips they can implement on a daily basis.

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Creative Ways to Make Your Booth Stand Out at PMA Foodservice

Posted by Mackenzie Wortham on June 26, 2019 5:00 AM

In just a few short weeks, produce industry professionals and foodservice buyers from across the country will once again gather in scenic Monterey,... Read More

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5 Ideas for Attracting More Blog Subscribers

Posted by Mackenzie Wortham on May 20, 2019 12:05 PM

“How can we get more people to subscribe to the blog?” It’s a question we hear often in our role as blog strategists and managers for brands in the... Read More

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4 Compelling Reasons to Sponsor the 2019 Tour de Fresh

Posted by Mackenzie Wortham on May 14, 2019 9:55 PM

Cycling for salad bars—it may seem like an unlikely combination, but this is a duo that has brought fresh produce industry professionals together in... Read More

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Looking Back: 15 Years of Fresh Produce Marketing

Posted by Mackenzie Wortham on April 3, 2019 5:00 AM

15 years ago, in 2004, digital marketing was still in its infancy. Many companies were just starting to explore how the internet could become a tool... Read More

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Chatbots: Do They Have a Future in Fresh Produce Marketing?

Posted by Mackenzie Wortham on March 19, 2019 4:22 PM

Our societal obsession with robots isn’t a new phenomenon, as evidenced by years of Hollywood interpretations of human-robot interactions. At best,... Read More

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6 Marketing Projects to Add to Your 2019 To-Do List

Posted by Mackenzie Wortham on February 8, 2019 5:53 PM

It’s already February, which means if you are working on a calendar year, your 2019 marketing plan is likely already in motion. Even with a plan in... Read More