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Mackenzie Wortham

Mackenzie Wortham

As an intuitive thinker with a keen eye for detail, I combine my strong communications skills, writing talents and pulse on trending topics to create targeted content and measurable marketing results for DMA’s clients. As the managing editor of The Core Blog, I strive to provide produce marketers with valuable insights and actionable tips they can implement on a daily basis.
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6 Standout Lessons from PMA’s Emerging Leaders Program

Posted by Mackenzie Wortham on March 29, 2018 6:23 PM

Teddy Roosevelt once said that “nothing in the world is worth having or worth doing unless it means effort, pain and difficulty,” and that certainly... Read More


6 Email Marketing Strategies to Generate Leads and Close Sales

Posted by Mackenzie Wortham on March 21, 2018 1:04 PM

Raise your hand if you’re overwhelmed by your email inbox. Read More


Are You a Purple Cow Marketer?

Posted by Mackenzie Wortham on March 7, 2018 10:49 AM

It’s been 15 years since one of our favorite marketing minds, Seth Godin, taught us about the value of being a purple cow among a field of brown cows. Read More


How to Create a Sales Dependency on Marketing 

Posted by Mackenzie Wortham on January 31, 2018 9:00 AM

Imagine a world where your sales team depends on marketing to help them in the sales process. Read More


Lessons from Martin Luther King Jr. Every Marketer and Leader Should Learn

Posted by Mackenzie Wortham on January 12, 2018 11:34 AM

There’s not an American alive today who doesn’t know of Martin Luther King Jr. and those most famous words he spoke: “I have a dream.” On Monday, as... Read More


There’s Never Been a Better Time for Brands in the Produce Department

Posted by Mackenzie Wortham on January 3, 2018 1:00 PM

During 2017, branded produce dollar sales grew by 8% while unbranded and generic label produce sales fell, according to Nielsen. Read More

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