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Marci Allen

Marci Allen has been with DMA Solutions since the beginning in 2005. She brings 16 years of expertise in the fresh produce and foodservice industries and specializes in analyzing client communication efforts and making strategic adjustments to maximize returns.
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Posts by: Marci Allen

While there is an initial investment in hiring a social media management agency, the long-term benefits often outweigh the costs.
Explore three effective ways a brand can capture the media's attention with storytelling, building relationships, and social media.
Inbound lead generation is a customer-centric approach that focuses on creating valuable and relevant content to attract potential customers.
Before you begin writing your next press release, take the time to reflect on these five crucial questions.
In 2024, businesses should leverage the latest tools and techniques to ensure their marketing strategy yields optimal results.
Here are 25 social media captions to use in 2024 to inspire your audience to fuel their bodies with goodness.
Consumer promotions are a fun and rewarding way to elevate your brand and start seeing new and measurable results right away. Let's look at three reasons you should consider adding consumer promotions to your marketing plan and three things they require to receive successful results for your brand!
In today's fast-paced and quickly evolving marketing climate, the days of having one single marketer on a team that is responsible for managing "it all" is long gone. Here are three ways to save time and money in 45 days or less with these marketing tools!
While your website might be one of your most costly and comprehensive marketing investments up front, it often takes a back seat to other timelier marketing priorities as the years go on. Outdated content aside, there might also be some less noticeable ways that your website is underserving you and here are 3 simple ways you can whip your website into shape!
It’s the start of a new year and there are probably a lot of things already on your wish list that you're hoping to improve or introduce to your marketing program in 2023. We want to encourage you to put your website at the top of that list! If a full overhaul is not in the budget this year, we have five recommendations for improving the user experience on your website with minimal expense.