Mari Cobb-Manriquez

Brand champion, strategic leader and team player are terms that simply scratch the surface of describing Mari Cobb. With over 10 years of marketing experience, Mari’s engaging, “big-picture” mindset makes her the perfect addition to the DMA team and fresh produce industry as a whole.

Reach More Consumers With These Five Tips

Posted by Mari Cobb-Manriquez on May 19, 2022 6:00 AM

Want to reach new consumers? What about boost your consumer engagement? One way to do BOTH of these things is by hosting a consumer promotion! By... Read More

Top 10 Biggest Marketing Challenges of Core Readers

Posted by Mari Cobb-Manriquez on March 30, 2022 6:00 AM

From consumption trends and private labeling to commoditized pricing and availability, fresh produce brands are faced with unique marketing... Read More

Three Marketing Opportunities with Eyes Up Mediums

Posted by Mari Cobb-Manriquez on January 27, 2022 6:00 AM

January is traditionally filled with finalizing media buys in the marketing plan for the year. As you are evaluating your media placements, you might... Read More

How to Create Branding with Intentional Messaging

Posted by Mari Cobb-Manriquez on November 30, 2021 6:00 AM

If you ask ten marketers to define the word "brand," you'll likely get ten wildly different definitions in return. Read More

Five Things Every Fresh Produce Website Needs

Posted by Mari Cobb-Manriquez on November 3, 2021 6:00 AM

Websites are a must-have for any brand in the fresh produce industry. They serve as a central hub for all branding and communication efforts. Read More

Five Things Every Marketing Budget Should Include

Posted by Mari Cobb-Manriquez on October 19, 2021 6:00 AM

It's hard to believe, but it's time to start planning marketing budgets for 2022! As you're creating your overall marketing plan and budget for 2022,... Read More