The Core

Mari Cobb-Manriquez

Brand champion, strategic leader and team player are terms that simply scratch the surface of describing Mari Cobb. With over 10 years of marketing experience, Mari’s engaging, “big-picture” mindset makes her the perfect addition to the DMA team and fresh produce industry as a whole.

Five Things Every Fresh Produce Website Needs

Posted by Mari Cobb-Manriquez on November 3, 2021 6:00 AM

Websites are a must-have for any brand in the fresh produce industry. They serve as a central hub for all branding and communication efforts. Read More

Five Things Every Marketing Budget Should Include

Posted by Mari Cobb-Manriquez on October 19, 2021 6:00 AM

It's hard to believe, but it's time to start planning marketing budgets for 2022! As you're creating your overall marketing plan and budget for 2022,... Read More

How to Use Analytics to Plan for the Holidays

Posted by Mari Cobb-Manriquez on September 16, 2021 6:30 AM

The North Pole is about to enter its busy season, and so are fresh produce marketers! The holiday season can also be known as the "Eating Season,"... Read More

What You Need to Know About CRMs

Posted by Mari Cobb-Manriquez on August 10, 2021 6:03 AM

"CRM" is one of those acronyms that is frequently thrown around among marketers, and it isn't always explained. Let's break down what you need to... Read More

Why You Need A Blog

Posted by Mari Cobb-Manriquez on July 14, 2021 6:00 AM

If your brand doesn't utilize a blog as part of the overall content marketing strategy, you are missing out on opportunities to connect with your... Read More

Two Things You Must Do to Connect with Gen Z

Posted by Mari Cobb-Manriquez on July 1, 2021 6:00 AM

When planning content for the future, don't forget Gen Z! This younger age group makes up a quarter of the US population, so it's important to craft... Read More