Mari Cobb, Author at DMA Solutions

Why You Need to Update Your Sales Deck

Posted by Mari Cobb
August 24, 2023
9:19 AM

If you’re not closing deals with your current sales deck, it’s time to make some changes. Your audience might listen to dozens of presentations, so it's important that your time with them leaves a lasting impression. Here's our guide to creating an impactful presentation!

Top 4 Ways to Improve Your SEO

Posted by Mari Cobb
July 13, 2023
6:00 AM

It's never a bad time to start optimizing your website for search engines. Why? Because it can take a while to start seeing results. Businesses that invest in SEO see increased website traffic that results in more lead generation and ultimately, sales. Use these tips to improve your SEO rankings today!

What You Need to Know About ChatGPT

Posted by Mari Cobb
June 8, 2023
2:37 AM

By now, you’ve likely heard some buzz about ChatGPT - so have we! It seems like there are at least 50 news stories about this topic online every day. So before we put all our marketing dollars into this new disruptive technology, we did a deep dive on this program to find out what it is, and what it means for our industry.

Three Marketing Trends You Need to Capitalize On in 2023

Posted by Mari Cobb
December 1, 2022
12:00 PM

HubSpot recently published their annual Marketing Strategy & Trends Report for 2023, including great insights for fresh produce marketers! We're sharing what we think is most important and the top three marketing trends you need to capitalize on in 2023.

Back to School Marketing 101

Posted by Mari Cobb
July 21, 2022
11:00 AM

The back-to-school season poses a huge opportunity for those of us in the fresh produce industry as shoppers get back into the routine of making lunches for their kids every day. In fact, according to Pinterest Trends, searches for terms related to back-to-school preparation tend to skyrocket in August. Discover how to get an A+ on your back-to-school marketing campaign!

Reach More Consumers With These Five Tips

Posted by Mari Cobb
May 19, 2022
11:00 AM

Want to reach new consumers? What about boost your consumer engagement? One way to do BOTH of these things is by hosting a consumer promotion! By hosting a consumer promotion, brands have the opportunity to communicate directly with their target audience. DMA Solutions has helped several of our clients expand their reach and boost engagement through consumer promotions, and over the years, we've learned what makes them successful.

Top 10 Biggest Marketing Challenges of Core Readers

Posted by Mari Cobb
March 30, 2022
11:00 AM

From consumption trends and private labeling, to commoditized pricing and availability, these are the Top 10 Marketing Challenges our readers face.

Three Marketing Opportunities with Eyes Up Mediums

Posted by Mari Cobb
January 27, 2022
12:00 PM

We've all heard about podcast advertising. But is it worth it?

How to Create Branding with Intentional Messaging

Posted by Mari Cobb
November 30, 2021
12:00 PM

Setting your brand up for success today requires clever storytelling capabilities that clearly define the hero, the villain and the guide in the brand story. This exercise results in more intentional marketing which in return, delivers preference and purchase intent from the people buying your products and/or services.