The Core - A Blog by DMA Solutions
Megan Zweig

Megan Zweig

At my core, I'm a resourceful problem solver with an optimistic attitude. This is great news when you're in a pickle and seeking to find a fix to a big or small marketing problem. I write about strategies and solutions that fresh produce marketers can easily apply to their everyday challenges and tee them up for rockstardom when they do.
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How to Spend Your Marketing Dollars in the Next 90 Days

Posted by Megan Zweig on May 13, 2020 6:00 AM

If you’ve been reading our blog since March, you know we’ve been offering weekly advice to fresh produce marketers about managing communication... Read More

Social Media During the Quarantine

Posted by Megan Zweig on March 25, 2020 9:57 AM

Let’s face it, this is the first time any of us are facing a pandemic and it is certainly a first for those of us in marketing and managing social... Read More

What Blew Us Away (#WBUA) at Southern Exposure 2020

Posted by Megan Zweig on March 4, 2020 8:51 AM

If you had the pleasure of attending Southern Exposure last weekend in Tampa, FL, you know how beneficial and plentiful the show was for all.  For... Read More

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10 Steps for Building an Effective Recruitment Plan

Posted by Megan Zweig on January 29, 2020 6:00 AM

Hiring the right talent for your marketing team starts with a great recruitment plan. Take it from me: after years of helping to shape the hiring... Read More

What’s New at Fresh Summit 2019

Posted by Megan Zweig on October 2, 2019 8:30 AM

Now that the fresh produce industry is in the home stretch of planning for the big show, we wanted to elevate what’s in store for exhibitors and... Read More

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Summer Planning Tips for Fresh Produce Marketers

Posted by Megan Zweig on July 24, 2019 5:00 AM

Summer Planning Tips for Fresh Produce Marketers Lighting up the BBQ pit and hitting the great outdoors for some R&R and fun with the family is what... Read More

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