Megan Zweig

At my core, I'm a resourceful problem solver with an optimistic attitude. This is great news when you're in a pickle and seeking to find a fix to a big or small marketing problem. I write about strategies and solutions that fresh produce marketers can easily apply to their everyday challenges and tee them up for rockstardom when they do.

What You Won't See on Super Bowl Sunday

Posted by Megan Zweig on February 3, 2021 6:00 AM

This year’s rival between NFL veteran and six-time Super Bowl champ Tom Brady and NFL star and Texas Tech University alumnus Patrick Mahomes, is... Read More

Gifts of 2020

Posted by Megan Zweig on January 7, 2021 6:00 AM

You've lived through, read about and reminisced about the negatives we experienced in 2020, but have you thought about the great gifts the year... Read More

How to Use the 2021 Calendars to Elevate Your Brand

Posted by Megan Zweig on December 9, 2020 6:00 AM

If you thought 2020 went by in a flash, just imagine how we feel launching our 7th year of annual marketing calendars for our beloved Core readers... Read More

Why You Should Keep a Gratitude Journal

Posted by Megan Zweig on November 24, 2020 6:00 AM

Let's face it, 2020 hasn't been a cake walk for most. From the pandemic to civil and cultural unrest in our great country, to a contentious... Read More

Preparing Your Sales Team for Fresh Summit

Posted by Megan Zweig on September 24, 2020 12:00 PM

One of the most important aspects of participating in a tradeshow is showing up with a prepared sales team to manage leads and properly funnel new... Read More

Set-up Tips for Your Fresh Summit Marketplace Page

Posted by Megan Zweig on September 10, 2020 12:17 PM

The time is here, fresh produce marketers and the countdown has started to our industry's annual Fresh Summit event scheduled for October 13 - 15,... Read More