Megan Zweig

At my core, I'm a resourceful problem solver with an optimistic attitude. This is great news when you're in a pickle and seeking to find a fix to a big or small marketing problem. I write about strategies and solutions that fresh produce marketers can easily apply to their everyday challenges and tee them up for rockstardom when they do.

Marketing Is Evil

Posted by Megan Zweig on September 1, 2021 6:15 AM

This is a shocking statement, I know, but if you think about it, how many times in the last month have you been annoyed by an advertisement or an... Read More

Read This Before You Hire A Creative Designer

Posted by Megan Zweig on August 26, 2021 5:45 AM

Today's creative design talent pool is abundant. As a marketing operations professional, I receive calls and emails weekly from creative... Read More

Marketing Tips for the 2021 Back-to-School Season

Posted by Megan Zweig on July 29, 2021 6:00 AM

The 2021 back-to-school (BTS) season will be a critical one for retailers this fall and estimates dating back to pre-pandemic levels are in the... Read More

PMA Foodservice 2021 Monterey California

What You Need To Know About PMA Foodservice

Posted by Megan Zweig on July 8, 2021 6:00 AM

After missing face to face event participation in 2020, excitement is building as we prepare to see our west coast colleagues in Monterey, California... Read More

The Benefits of Having a Messaging Guide

Posted by Megan Zweig on June 8, 2021 6:00 AM

Brands often overlook the importance of creating, having and sharing a simple messaging guide that explains the who, why and what for a company or... Read More

What You Can Do With a Brand Lexicon

Posted by Megan Zweig on June 1, 2021 6:00 AM

You may not have heard of a brand lexicon before, but once we tell you a little more about it – you’re going to want one! A brand lexicon is... Read More