Megan Zweig

At my core, I'm a resourceful problem solver with an optimistic attitude. This is great news when you're in a pickle and seeking to find a fix to a big or small marketing problem. I write about strategies and solutions that fresh produce marketers can easily apply to their everyday challenges and tee them up for rockstardom when they do.

The Benefits of Having a Messaging Guide

Posted by Megan Zweig on June 8, 2021 6:00 AM

Brands often overlook the importance of creating, having and sharing a simple messaging guide that explains the who, why and what for a company or... Read More

What You Can Do With a Brand Lexicon

Posted by Megan Zweig on June 1, 2021 6:00 AM

You may not have heard of a brand lexicon before, but once we tell you a little more about it – you’re going to want one! A brand lexicon is... Read More

Why Your Social Media Marketing Isn't Working

Posted by Megan Zweig on May 27, 2021 6:00 AM

To say that social media marketing is a big job may just be the understatement of the week. This evolving and necessary element to a successful and... Read More

What You Won't See on Super Bowl Sunday

Posted by Megan Zweig on February 3, 2021 6:00 AM

This year’s rival between NFL veteran and six-time Super Bowl champ Tom Brady and NFL star and Texas Tech University alumnus Patrick Mahomes, is... Read More

Gifts of 2020

Posted by Megan Zweig on January 7, 2021 6:00 AM

You've lived through, read about and reminisced about the negatives we experienced in 2020, but have you thought about the great gifts the year... Read More

How to Use the 2021 Calendars to Elevate Your Brand

Posted by Megan Zweig on December 9, 2020 6:00 AM

If you thought 2020 went by in a flash, just imagine how we feel launching our 7th year of annual marketing calendars for our beloved Core readers... Read More