Megan Zweig

As president of DMA Solutions, Megan guides the daily business operations and oversees the company's growth and client service excellence. She is fiercely loyal to the fresh produce industry and is extremely passionate about ensuring people have access to fresh fruits, vegetables, and other life-giving sources of food.

Woman with question marks above her head

10 Reasons Your Social Media Isn't Working

Posted by Megan Zweig on February 16, 2022 6:00 AM

To say that social media marketing is a big job may just be the understatement of the week. This evolving and necessary element to a successful and... Read More

What You Can Do With a Brand Lexicon

Posted by Megan Zweig on January 6, 2022 6:00 AM

You may not have heard of a brand lexicon before, but once we tell you a little more about it – you’re going to want one! A brand lexicon is... Read More

Read This Before You Hire A Creative Designer

Posted by Megan Zweig on November 2, 2021 11:00 AM

Today's creative design talent pool is abundant. As a marketing operations professional, I receive calls and emails weekly from creative... Read More

What You Should Do Now That Fresh Summit is Canceled

Posted by Megan Zweig on October 20, 2021 5:30 AM

Now that the news about Fresh Summit's cancellation has settled in, the reality that we must delay another year of gathering, networking, and... Read More

Marketing Is Evil

Posted by Megan Zweig on September 1, 2021 6:15 AM

This is a shocking statement, I know, but if you think about it, how many times in the last month have you been annoyed by an advertisement or an... Read More

Marketing Tips for the 2021 Back-to-School Season

Posted by Megan Zweig on July 29, 2021 6:00 AM

The 2021 back-to-school (BTS) season will be a critical one for retailers this fall and estimates dating back to pre-pandemic levels are in the... Read More