Megan Zweig

At my core, I'm a resourceful problem solver with an optimistic attitude. This is great news when you're in a pickle and seeking to find a fix to a big or small marketing problem. I write about strategies and solutions that fresh produce marketers can easily apply to their everyday challenges and tee them up for rockstardom when they do.

Business Lessons Gained from 15 Years of Fresh

Posted by Megan Zweig on April 10, 2019 5:00 AM

Although I wasn’t the first hire at DMA Solutions (see Marci Allen), as one of the original employees to come on board, I’ve had the great pleasure... Read More

How Marketers Reach US Hispanic Shopper-DMA Solutions-2

Why Fresh Produce Marketers Should be Focusing on the U.S. Hispanic Shopper

Posted by Megan Zweig on February 1, 2019 2:57 PM

Hispanic shoppers make up a rapidly growing population in the United States—and they have a big appetite for food from brands they can trust! To kick... Read More

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How to Survey Your Shoppers and Customers

Posted by Megan Zweig on January 7, 2019 1:13 PM

As a marketer, do you ever wonder how you might survey your customers or shoppers to put their valuable input to work on behalf of your company or... Read More

CPMA Convention 2018:What Blew Us Away (#WBUA)

Posted by Megan Zweig on May 2, 2018 5:45 AM

Let’s be honest, what’s not to love about a sunny day with a view like this framing every angle one has the opportunity to view in Vancouver? The... Read More

5 Reasons We’re Looking Forward to CPMA 2018

Posted by Megan Zweig on April 20, 2018 11:09 AM

We’re always excited and looking for a reason to visit our friendly neighbors to the north, so after our fantastic experience at the Canadian Produce... Read More

Who Is Visiting Your Website?

Posted by Megan Zweig on March 13, 2018 2:54 PM

What if we told you there is a way to know exactly who is visiting your website - not just the number of people that visit on a daily basis, but who... Read More