The Core - A Blog by DMA Solutions
Megan Zweig

Megan Zweig

At my core, I'm a resourceful problem solver with an optimistic attitude. This is great news when you're in a pickle and seeking to find a fix to a big or small marketing problem. I write about strategies and solutions that fresh produce marketers can easily apply to their everyday challenges and tee them up for rockstardom when they do.
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Social Media During the Quarantine

Posted by Megan Zweig on March 25, 2020 9:57 AM

Let’s face it, this is the first time any of us are facing a pandemic and it is certainly a first for those of us in marketing and managing social... Read More

What Blew Us Away (#WBUA) at Southern Exposure 2020

Posted by Megan Zweig on March 4, 2020 8:51 AM

If you had the pleasure of attending Southern Exposure last weekend in Tampa, FL, you know how beneficial and plentiful the show was for all.  For... Read More

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10 Steps for Building an Effective Recruitment Plan

Posted by Megan Zweig on January 29, 2020 6:00 AM

Hiring the right talent for your marketing team starts with a great recruitment plan. Take it from me: after years of helping to shape the hiring... Read More

What’s New at Fresh Summit 2019

Posted by Megan Zweig on October 2, 2019 8:30 AM

Now that the fresh produce industry is in the home stretch of planning for the big show, we wanted to elevate what’s in store for exhibitors and... Read More

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Summer Planning Tips for Fresh Produce Marketers

Posted by Megan Zweig on July 24, 2019 5:00 AM

Summer Planning Tips for Fresh Produce Marketers Lighting up the BBQ pit and hitting the great outdoors for some R&R and fun with the family is what... Read More

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Don’t Hire Donkeys—Seek Out the Thoroughbreds Instead!

Posted by Megan Zweig on May 29, 2019 5:00 AM

In my current role at DMA Solutions, which includes working in an operational capacity, hiring folks is one of the many things I love to do when the... Read More

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