Megan Zweig

At my core, I'm a resourceful problem solver with an optimistic attitude. This is great news when you're in a pickle and seeking to find a fix to a big or small marketing problem. I write about strategies and solutions that fresh produce marketers can easily apply to their everyday challenges and tee them up for rockstardom when they do.

Why Your Social Media Marketing Isn't Working

Posted by Megan Zweig on November 4, 2021 6:00 AM

To say that social media marketing is a big job may just be the understatement of the week. This evolving and necessary element to a successful and... Read More

Read This Before You Hire A Creative Designer

Posted by Megan Zweig on November 2, 2021 11:00 AM

Today's creative design talent pool is abundant. As a marketing operations professional, I receive calls and emails weekly from creative... Read More

What You Should Do Now That Fresh Summit is Canceled

Posted by Megan Zweig on October 20, 2021 5:30 AM

Now that the news about Fresh Summit's cancellation has settled in, the reality that we must delay another year of gathering, networking, and... Read More

Marketing Is Evil

Posted by Megan Zweig on September 1, 2021 6:15 AM

This is a shocking statement, I know, but if you think about it, how many times in the last month have you been annoyed by an advertisement or an... Read More

Marketing Tips for the 2021 Back-to-School Season

Posted by Megan Zweig on July 29, 2021 6:00 AM

The 2021 back-to-school (BTS) season will be a critical one for retailers this fall and estimates dating back to pre-pandemic levels are in the... Read More

PMA Foodservice 2021 Monterey California

What You Need To Know About PMA Foodservice

Posted by Megan Zweig on July 8, 2021 6:00 AM

After missing face to face event participation in 2020, excitement is building as we prepare to see our west coast colleagues in Monterey, California... Read More