Megan Zweig

At my core, I'm a resourceful problem solver with an optimistic attitude. This is great news when you're in a pickle and seeking to find a fix to a big or small marketing problem. I write about strategies and solutions that fresh produce marketers can easily apply to their everyday challenges and tee them up for rockstardom when they do.

What’s New at Fresh Summit 2019

Posted by Megan Zweig on October 2, 2019 8:30 AM

Now that the fresh produce industry is in the home stretch of planning for the big show, we wanted to elevate what’s in store for exhibitors and... Read More

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Summer Planning Tips for Fresh Produce Marketers

Posted by Megan Zweig on July 24, 2019 5:00 AM

Summer Planning Tips for Fresh Produce Marketers Lighting up the BBQ pit and hitting the great outdoors for some R&R and fun with the family is what... Read More

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Don’t Hire Donkeys—Seek Out the Thoroughbreds Instead!

Posted by Megan Zweig on May 29, 2019 5:00 AM

In my current role at DMA Solutions, which includes working in an operational capacity, hiring folks is one of the many things I love to do when the... Read More

What’s New & Exciting About United Fresh 2019

Posted by Megan Zweig on May 15, 2019 5:00 AM

When spring arrives, that means one thing for fresh produce marketers: the United Fresh Expo is right around the corner! Now that United is one... Read More

Business Lessons Gained from 15 Years of Fresh

Posted by Megan Zweig on April 10, 2019 5:00 AM

Although I wasn’t the first hire at DMA Solutions (see Marci Allen), as one of the original employees to come on board, I’ve had the great pleasure... Read More

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Why Fresh Produce Marketers Should be Focusing on the U.S. Hispanic Shopper

Posted by Megan Zweig on February 1, 2019 2:57 PM

Hispanic shoppers make up a rapidly growing population in the United States—and they have a big appetite for food from brands they can trust! To kick... Read More