The Core - A Blog by DMA Solutions

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Megan Zweig

Megan Zweig

At my core, I'm a resourceful problem solver with an optimistic attitude. This is great news when you're in a pickle and seeking to find a fix to a big or small marketing problem. I write about strategies and solutions that fresh produce marketers can easily apply to their everyday challenges and tee them up for rockstardom when they do.
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Don’t Hire Donkeys—Seek Out the Thoroughbreds Instead!

Posted by Megan Zweig on May 29, 2019 5:00 AM

In my current role at DMA Solutions, which includes working in an operational capacity, hiring folks is one of the many things I love to do when the... Read More

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What’s New & Exciting About United Fresh 2019

Posted by Megan Zweig on May 15, 2019 5:00 AM

 When spring arrives, that means one thing for fresh produce marketers: the United Fresh Expo is right around the corner! Now that United is one... Read More

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Business Lessons Gained from 15 Years of Fresh

Posted by Megan Zweig on April 10, 2019 5:00 AM

Although I wasn’t the first hire at DMA Solutions (see Marci Allen), as one of the original employees to come on board, I’ve had the great pleasure... Read More

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Why Fresh Produce Marketers Should be Focusing on the U.S. Hispanic Shopper

Posted by Megan Zweig on February 1, 2019 2:57 PM

Hispanic shoppers make up a rapidly growing population in the United States—and they have a big appetite for food from brands they can trust! To kick... Read More

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How to Survey Your Shoppers and Customers

Posted by Megan Zweig on January 7, 2019 1:13 PM

As a marketer, do you ever wonder how you might survey your customers or shoppers to put their valuable input to work on behalf of your company or... Read More

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CPMA Convention 2018:What Blew Us Away (#WBUA)

Posted by Megan Zweig on May 2, 2018 5:45 AM

Let’s be honest, what’s not to love about a sunny day with a view like this framing every angle one has the opportunity to view in Vancouver?  The... Read More

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