The Core

Megan Zweig

As president of DMA Solutions, Megan guides the daily business operations and oversees the company's growth and client service excellence. She is fiercely loyal to the fresh produce industry and is extremely passionate about ensuring people have access to fresh fruits, vegetables, and other life-giving sources of food.

Marketing Is Evil

Posted by Megan Zweig on September 1, 2021 6:15 AM

This is a shocking statement, I know, but if you think about it, how many times in the last month have you been annoyed by an advertisement or an... Read More

Marketing Tips for the 2021 Back-to-School Season

Posted by Megan Zweig on July 29, 2021 6:00 AM

The 2021 back-to-school (BTS) season will be a critical one for retailers this fall and estimates dating back to pre-pandemic levels are in the... Read More

PMA Foodservice 2021 Monterey California

What You Need To Know About PMA Foodservice

Posted by Megan Zweig on July 8, 2021 6:00 AM

After missing face to face event participation in 2020, excitement is building as we prepare to see our west coast colleagues in Monterey, California... Read More

What You Won't See on Super Bowl Sunday

Posted by Megan Zweig on February 3, 2021 6:00 AM

This year’s rival between NFL veteran and six-time Super Bowl champ Tom Brady and NFL star and Texas Tech University alumnus Patrick Mahomes, is... Read More

Gifts of 2020

Posted by Megan Zweig on January 7, 2021 6:00 AM

You've lived through, read about and reminisced about the negatives we experienced in 2020, but have you thought about the great gifts the year... Read More

How to Use the 2021 Calendars to Elevate Your Brand

Posted by Megan Zweig on December 9, 2020 6:00 AM

If you thought 2020 went by in a flash, just imagine how we feel launching our 7th year of annual marketing calendars for our beloved Core readers... Read More