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Sarah Clinton

Sarah Clinton

Strike Balance Between Creative and Analytical Marketing-DMA Solutions-605620-edited

Strike a Balance Between Creative and Analytical Marketing

Posted by Sarah Clinton on October 3, 2018 5:00 AM

The quest for brand status can involve quite the balancing act for marketers: should the focus be on the creative or on developing strategy that will... Read More

3 Website Updates to Make Before Fresh Summit-DMA Solutions-605103-edited

3 Useful Website Updates to Make Before Fresh Summit

Posted by Sarah Clinton on September 12, 2018 5:00 AM

There’s never a bad time to update your website, per se, but there are several website “housekeeping” issues that become even more important before... Read More

Editing Tips for Marketers from Literary Greats-DMA Produce Solutions-622387-edited

Editing Tips Marketers Should Borrow From Literary Greats

Posted by Sarah Clinton on August 31, 2018 10:29 AM

"I'm all for the scissors. I believe more in the scissors than I do in the pencil." - Truman Capote As a writer-editor, I have heard many references... Read More

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Common Copywriting Mistakes Marketers Make, Part 2: Grammar Goofs

Posted by Sarah Clinton on August 21, 2018 11:49 AM

In a previous post, I explored some of the most common punctuation mistakes marketing copywriters make. In this installment of the series, let’s... Read More

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Common Copywriting Mistakes Marketers Make: Punctuation Edition

Posted by Sarah Clinton on August 14, 2018 4:21 PM

I have a confession: there are few things that trouble my soul more than 1.) bent fork prongs and 2.) brand copywriting fails. (I’ve been this way... Read More

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This Golden Retriever Just Wrote the Best Blog We’ve Ever Published

Posted by Sarah Clinton on July 11, 2018 9:29 AM

I have a confession: I am not a golden retriever, this is probably not the best blog DMA has ever published, and the real title for this piece should... Read More

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