Stevi Perkins

Keys to a Successful Logo Project

Posted by Stevi Perkins on January 28, 2021 6:00 AM

Campaign after campaign, ad after ad, a brand’s logo is the one item you’re sure to see on every piece of a company’s collateral. Whether you’re... Read More

Measuring Purchase Intent

Posted by Stevi Perkins on January 19, 2021 6:00 AM

Hands down the most challenging thing about marketing in the fresh produce industry is the inability to measure how marketing directly affects sales.... Read More

A First Timer’s Perspective of the United Fresh Washington Conference

Posted by Stevi Perkins on October 1, 2020 3:45 PM

As a first time attendee, I went into the United Fresh Washington Conference knowing little about what to expect, especially since this was this... Read More

What to Consider Before Planning Your Back-to-School Promotion

Posted by Stevi Perkins on July 15, 2020 6:00 AM

Summer is here, which means… it’s time to start thinking about going back to school. As one of the biggest promotion seasons of the year, brands have... Read More

What to Do If Your Content is No Longer Relevant

Posted by Stevi Perkins on April 29, 2020 6:00 AM

You may be looking at the content calendar you planned out and color-coordinated months ago thinking… “do I really need to scrap this?” And the... Read More

Your Website is Your New Tradeshow Booth

Posted by Stevi Perkins on April 8, 2020 6:00 AM

If you’ve ever lived through planning a tradeshow, you know it takes months to prepare. Picking out just the right booth setup, dreaming up an eye... Read More