Stevi Perkins

What to Do If Your Content is No Longer Relevant

Posted by Stevi Perkins on April 29, 2020 6:00 AM

You may be looking at the content calendar you planned out and color-coordinated months ago thinking… “do I really need to scrap this?” And the... Read More

Your Website is Your New Tradeshow Booth

Posted by Stevi Perkins on April 8, 2020 6:00 AM

If you’ve ever lived through planning a tradeshow, you know it takes months to prepare. Picking out just the right booth setup, dreaming up an eye... Read More

5 Smart Ways to Get Exposure for Your Brand on a Modest Budget

Posted by Stevi Perkins on January 22, 2020 6:00 AM

Advertising during the Super Bowl or on the sides of buses often requires a hefty budget, but that doesn’t mean the brands embracing those strategies... Read More

Marketers, Are You Crafting A Story Worth Telling?

Posted by Stevi Perkins on October 29, 2019 8:00 PM

As information consumers in an age of informational overload, we scan, skim, and “read,” often without taking the time to comprehend, much less to... Read More

A Labor of Love: Our Trip to Yuma, Arizona

Posted by Stevi Perkins on September 27, 2019 6:15 PM

For many fresh produce marketers, when asked what we do for a living it can be difficult to explain our job to people outside the industry.... Read More

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How the Ugly Produce Movement Reveals An Ugly Food Waste Problem

Posted by Stevi Perkins on September 5, 2019 8:00 AM

The rise of the “ugly produce” movement combines the ecotarian duty of saving the planet through food choices with the convenience of grocery... Read More