The Core - A Blog by DMA Solutions

Hello Fresh Produce Professional > Get your Social Media Assessment Today!

Get a social media assessment
Stevi Perkins

Stevi Perkins

Find me on:
 

Marketers, Are You Crafting A Story Worth Telling?

Posted by Stevi Perkins on October 29, 2019 8:00 PM

As information consumers in an age of informational overload, we scan, skim, and “read,” often without taking the time to comprehend, much less to... Read More

IMG_7476-1-1

A Labor of Love: Our Trip to Yuma, Arizona

Posted by Stevi Perkins on September 27, 2019 6:15 PM

For many fresh produce marketers, when asked what we do for a living it can be difficult to explain our job to people outside the industry.... Read More

food-waste-imperfect-produce-dma-solutions-marketing-2

How the Ugly Produce Movement Reveals An Ugly Food Waste Problem

Posted by Stevi Perkins on September 5, 2019 8:00 AM

The rise of the “ugly produce” movement combines the ecotarian duty of saving the planet through food choices with the convenience of grocery... Read More

Marketing-Lessons-Win-Friends-Influence-People-DMA-Solutions-1

Marketing Lessons to Learn from How to Win Friends and Influence People

Posted by Stevi Perkins on August 14, 2019 5:00 AM

"Marketing is the ongoing process of engagement whereby strangers are nurtured into advocates." –Trey Pennington”   The sales model has dramatically... Read More

NutritionistsBrandAdvocates-DMASolutions-3

Market Smarter: Leveraging Nutrition Experts as Brand Advocates for Fresh

Posted by Stevi Perkins on June 12, 2019 5:00 AM

*For the sake of this article, the terms "dietician" and "nutritionist" will be used interchangeably to refer to licensed or accredited individuals... Read More

Science Behind Viral Social Content-DMA Solutions-Marketing-3

The Science Behind Viral Social Content

Posted by Stevi Perkins on May 7, 2019 5:18 PM

It can sometimes be a game of chance when it comes to what content will catch on, be shared, or fall flat and get buried in the endless other buzz... Read More

Posts by Topic