Stevi Perkins

A Labor of Love: Our Trip to Yuma, Arizona

Posted by Stevi Perkins on September 27, 2019 6:15 PM

For many fresh produce marketers, when asked what we do for a living it can be difficult to explain our job to people outside the industry.... Read More

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How the Ugly Produce Movement Reveals An Ugly Food Waste Problem

Posted by Stevi Perkins on September 5, 2019 8:00 AM

The rise of the “ugly produce” movement combines the ecotarian duty of saving the planet through food choices with the convenience of grocery... Read More

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Marketing Lessons to Learn from How to Win Friends and Influence People

Posted by Stevi Perkins on August 14, 2019 5:00 AM

"Marketing is the ongoing process of engagement whereby strangers are nurtured into advocates." –Trey Pennington” The sales model has dramatically... Read More

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Market Smarter: Leveraging Nutrition Experts as Brand Advocates for Fresh

Posted by Stevi Perkins on June 12, 2019 5:00 AM

*For the sake of this article, the terms "dietician" and "nutritionist" will be used interchangeably to refer to licensed or accredited individuals... Read More

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The Science Behind Viral Social Content

Posted by Stevi Perkins on May 7, 2019 5:18 PM

It can sometimes be a game of chance when it comes to what content will catch on, be shared, or fall flat and get buried in the endless other buzz... Read More

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Creating Recipe Content When It’s All Been Done Before

Posted by Stevi Perkins on April 2, 2019 5:34 PM

“There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give... Read More