My Tour de Fresh Goal: A Salad Bar for Jackson, Michigan

Brock MichiganFour days, 275 miles of pavement, and elevation changes unlike any in or near Dallas – I don’t know whether to be terrified or excited. But thanks to my innate glass half full-ness and the steadily increasing funds being raised for Let’s Move Salad Bars to Midwest Schools, I’m definitely leaning toward being excited about participating in the inaugural Tour de Fresh cycling event.

I am riding on behalf of DMA Solutions and alongside 39 of my fresh produce industry colleagues as we all raise funds to place salad bars in schools across the country. I selected Jackson Public Schools in Jackson, MI, and not only because Jackson is the birthplace of the Coney Island Hot Dog (strange, but true).

jacksonThe Jackson municipal website paints a vivid picture of a proud, Midwestern town with hardworking citizens. I envision the students returning to their classrooms in the fall, decked out in Wolverine blue or Spartan green and eagerly anticipating the coming football season. These kids are enthusiastic about their favorite teams and perfectly poised to be just as passionate about fresh and healthy lunchtime options.

Their smiling faces will motivate me as I train for the big ride, and hopefully also provide that necessary energy boost during one of the ride’s many climbs (a little bit of terror creeping in, I gotta be honest). I imagine that my fellow Tour de Fresh riders will be similarly inspired by the kids and communities that they’re supporting.

I hope that you’ll help us increase access to fresh fruits and vegetables in places like Jackson, Michigan, by donating today. Simply visit to select a rider or school to support and we will keep you posted on fundraising progress and upcoming Tour-related events. Thank you!