Creating Content That Matters to Your Consumer

GivingWhether you’re selling to the end consumer through retail or foodservice channels, or if your content consumer is in a buying role within the fresh produce industry, all consumers of content should be welcomed and nurtured with information that matters most to them.

At DMA Solutions, we believe that delivering meaningful content to target audiences will, in part, allow our industry to keep its seat at the food marketing table. The best news of all? Content served on a silver platter is affordable and completely attainable for fresh produce marketers with the advancement of measurable and permission-based inbound marketing technologies that help us to define “what matters most” to our consumers.

By first gaining permission to engage in two-way communication with your audiences – whether an opt-in, blog subscription or a “like” – you can earn their trust and nurture a digital focus group of increasingly qualified consumers. With Inbound Marketing, we use landing pages and forms to ask our audiences what they want to learn, enabling us to deliver content they are interested in and DELIGHT them!

No longer do you have to crank out content – recipes, photos, downloads – and just hope that some of it, ANY of it, resonates with your audiences. By measuring and analyzing your marketing activities – at DMA Solutions, we have invested in HubSpot to help us measure our marketing efforts – you are equipped to fine tune and develop new approaches based on the results.

Idea in Action:

Our team recently learned that Back to School is the second largest retail promotion season behind the winter holidays. And we’ve also learned from our inbound marketing efforts that fresh produce marketers’ biggest challenge is executing social media. Therefore we’ve developed a suite of 50 free tools to enable our audiences to capitalize on this topic that will be trending throughout August and September. We look forward to seeing and consuming the new content you produce – during this season and beyond – that we believe will turn the dial on fresh produce consumption!