Brands We’re Crushing On this Valentine’s Day

We’ve got a crush…or two…or three or four on several amazing brands. These brands have us smitten with exceptional sass on social media, fierce dedication to a charitable causes, AND thoughtful marketing strategies!  This Valentine’s Day, we can’t help but gush about the brands that have us inspired. Be careful, you might find yourself falling head over heels for these brands too!

Our Brand Crushes

Merriam Webster’s Clever Topical Humor on Twitter

Dictionaries typically don’t stir much excitement or let alone elicit any attention on social media, but Merriam Webster has surprised us all and found a way to become relevant and engaging through topical humor. During election season, Merriam Webster regularly tweeted some light-hearted commentary about the words used by both candidates in their speeches. Beyond these politics-centric posts, they tweet regularly about relevant happenings such as most recently the Winter Olympics and Groundhog day as well as trending slang and word choice.  We love how they’re educating us about vocabulary (can you blame us? We write for a living!) while making us laugh!

Wendy’s Sassy Twitter

What can we say? We love brand’s that have a personality—which Wendy’s certainly has plenty of! Often overshadowed by behemoths like McDonalds and Taco Bell, Wendy’s has garnered plenty of attention through its hysterically funny and mean tweets. Wendy’s Twitter initially went viral when it began replying to disparaging tweets directed at the fast food chain and returning the fire by publicly insulting or calling out people! Luckily, the public at large (especially younger audiences) found this “roasting” approach hilarious and embraced the sassy and clever persona that the brand took on. We admire the risk that this brand took by engaging with consumers in an unconventional way and breaking the mold of standard brand behavior on social media.

Book of the Month’s Humorous Instagram Ads About That Time of the Month

We initially came across Book of the Month’s (a book subscription service that sends its members books each month) new ad campaign on Instagram through video advertisements. The video seemingly starts with women talking about a taboo subject…periods. That’ll catch your attention right? In a clever ploy, the video reveals to be talking about “that time of the month” in reference to the time when the books are delivered to a club member’s door. We were absolutely delighted by this take on what can be touchy subject while introducing service that the brand provides. The brand truly catered and capitalized on its 95% female audience and created an ad that all women can relate to!

Stella Artois’ Support for Water.org

While we definitely appreciate brands weaving humor into their marketing, we also love seeing brands get behind a serious cause that it holds dear. We love the dedication and passion behind Stella Artois’ support and partnership with the charity, Water.org. Stella Artois has been promoting this cause on countless fronts including through its own social media channels, fashion designer and celebrity collaboration (hello, a gown made out of Stella Artois chalices?!), a Super Bowl campaign, and as well as through product promotions. We truly appreciate brands that leverage their influence to raise awareness for causes that improve quality of life and health for those that need it most.

Is your brand producing crush-worthy marketing? Let us know! Tweet us, email us, and send us a valentine— we want to know!

Have something to add? Leave us a comment below or reach out to us on Twitter @TheCoreBlog!

{{cta(‘fbc3d34f-cf67-49f8-9826-6a9a4c06733c’)}}