In most industries and certainly when it comes to fresh produce, your branding is what sets you apart from your competitors.  It allows you to  differentiate your company and build trust with your audience. In our new free eBook, Building a Blueprint for Your Brand: A Step by Step Guide, our team of marketing professionals cover the pieces that come together to create a successful brand. Here’s a taste of what you will learn in our latest ebook:

Foundational Values 

At the heart of every company, lies vision, a mission, and values that direct a brand. Having an in-depth knowledge of these foundational  elements of an organization, help to facilitate and guide your efforts.  Although usually decided by key decision makers, such as upper management or owners, marketers can help by facilitating the creation process and guiding leadership with their expertise. Ultimately, marketers will harness these foundational elements to build strong marketing efforts upon and grow your business.

Brand Personality

Brand personalities combine visual and verbal elements to present a consistent presence to their audience.  Not only can a well-defined personality make your brand’s products and services more remarkable and memorable, but it also helps to distinguish you from the competition which ultimately creates brand recognition, preference and loyalty.  In our eBook, we focus on essential messaging and  various aesthetic aspects, that are essential to your brand.

Assets and Channels

Channels and assets are two distinct entities that work in tandem to promote your brand. It is important to carefully determine the online and offline channels you will use to maintain a consistent and thoughtful presence.

We hope that you will download our eBook and find the insights and examples as a helpful tool.  Your efforts are worth the blood, sweat and tears that you put in.  When you invest into your brand others will invest in you!

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