Some of you may be so busy planning out your Fresh Summit booth that you have not been able to fully digest the schedule of events and figure out which educational sessions would be the most beneficial for you and your team to attend. If so, don’t panic – we’ve got you covered! With topics ranging from supply chain transparency to floral trends, there’s something for everyone no matter how long you’ve been in the industry. Take a look at the sessions we’re most excited about as marketers.
PMA Fresh Summit Can’t Miss Sessions
How to Reach the World’s 900 Million Online Shoppers
Room: W304GH
Friday, October 14th
Workshop Series 2: 12:45 p.m. – 2:15 p.m.
Yes, your eyes are not deceiving you, 900 million online shoppers around the globe projected by 2020. Are you ready to capture their business? Come and learn how consumers in emerging markets are going online to shop beyond their borders and find products they can’t source near home. You’ll understand how global retailers and suppliers can reach these local customers. And you’ll identify the risks — and opportunities — in tapping this market, including distribution, marketing, payment and security.
Speaker/Moderator: Sherry Frey, Senior Vice President, Nielsen
Speakers/Panelists: Loren Zhao, Co-Founder, Fruitday Co. Ltd.
Eric Stone, Senior Produce Category Manager, Fresh Direct
Building a Brand on a Shoestring Budget
Friday, October 14th
Workshop Series 3: 2:35 p.m. – 4:05 p.m.
Room: W303
Just how did Kale get so wildly popular? Branding means defining your business to your internal and external audiences, and to be sure, avocados have gotten some spectacular branding from their Super Bowl ads. But it doesn’t take a big media budget to build a brand from the ground up. Success can be had through telling your story, with a consistent message, strong identity and earned publicity like word of mouth, PR and social media. Learn from the experts who branded the mega icons Coke, Lunchables and Mac-N-Cheese, and who are now working their magic on behalf of produce. This is a session of Do’s and Don’ts, with smart, cost-effective strategies to define your brand, drive sales and develop loyal customers who buy regardless of your price.
Speaker: Michael Moss, New York Times Best Selling Author
Breakfast General Session – Be Your Own Brand: Your Ultimate Branding Tool Box
Saturday, October 15th
7:45 a.m. – 9:45 a.m.
If you were a product, what would your packaging look like? In a world where bloggers become millionaires and an online review can break a billion-dollar business, what are you doing as a businessperson to grow your brand? In this passion-fueled presentation, self-branding legend Johnny “Cupcakes” Earle will teach you how to generate a world-class reputation that’s impossible to ignore. You’ll learn tactics that you and your team can use to stand out, to generate buzz among your audience and to craft memorable messaging that cuts through the clutter.
Speaker: Johnny “Cupcakes” Earle, Founder/CEO, Johnny Cupcakes
These are just a few of our top picks for the upcoming 2016 PMA Fresh Summit Convention. Make sure to check out all of the wonderful sessions being offered at http://www.pma.com/events/freshsummit/attendees/schedule. We have a feeling this will be the best year yet!
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