We’ve established the fact that if you are not on Instagram as a brand you’re missing out, but what about doing more on the platform other than simply sharing photos? If you haven’t thought about advertising on Instagram yet, we’re here to inform you on the latest way to drive conversions to your website from the platform. Instagram Stories ads are the latest feature on the app, and Instagram recently announced that businesses of all sizes would now be able to deliver seamlessly integrated full-screen Stories ads to a highly targeted audience.
Despite being launched only 8 months ago, the Instagram story feature is flourishing in the highly competitive social media video space. Forbes reports that Instagram is seeing 28% higher open rates on Stories compared to Snapchat. The actively engaged audience within the Instagram Stories feature makes it the perfect platform for seamlessly fitting your branded content between organic posts. In its latest update, Instagram Stories ads have expanded to include four objectives that let marketers drive specific goal-oriented conversions for video views, conversions, traffic and mobile app installs. These new objective options allow you to drive real results with Instagram Stories beyond simply building brand awareness.
Instagram uses the same effective advertising tools as Facebook. This allows you to set up, run and track campaigns the same way you do with Facebook ads. When driving traffic to your website from Instagram Stories, Power Editor makes it easy by allowing you to add a link and a call to action to your ad, a function that was not previously available to all advertisers. Users are directed to your website by simply swiping up on the ad, making it effortless for consumers to interact with your brand. You just have to capture viewer’s interest long enough for them to click your call to action.
Social Media Examiner explains that setting up ads in Stories is practically identical to setting up any other Facebook or Instagram ad. Once you choose which objective best fits your advertising goal, choose the photo or video you want to represent your brand. When you are satisfied with how your ad looks, add a link and a CTA that will drive users to your website. Lastly, you will choose a budget and the length of time you want your ad to run. It’s really quite simple for such an effective and immersive form of advertising on social media.
We know that Instagram Stories get plenty of views and engagement, and these new advertising objectives revolutionize how you can utilize this exciting new ad function. They allow you to provide valid means for your audience to interact with your ad, and thus, your brand.
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