Spring is in the air! The chirping birds and blooming flowers all around encourage a feeling of new beginnings. A common saying for spring is, "out with the old and in with the new!" And this applies not only to your closets but also to your website!
If you're wondering if your website needs a good "spring cleaning," this post is for you!
Here are the top five signs that your website needs a refresh:
1. You haven't touched your website since it launched.
If you don't touch something for a long time, it collects dust. So does your website. Remove those cobwebs and make some updates!
Frequent website updates are a necessity to ensure website security. You should perform regular maintenance on your website's backend by updating and upgrading plugins and security certificates.
You should update your website's content, too! Examples of content updates include:
- Blog posts
- New recipes
- New product pages
- Replacing stock photos with original photography
- Adding new videos
- And much more!
2. Your bounce rate is high.
Take a look at your website analytics. If people are leaving your website after visiting one page, that will result in a high bounce rate. Likely, if this number is high, your visitors aren't finding the content they are looking for on your website.
Make a few updates to those pages. Elaborate in the copy, add images that help tell the story, and give the visitor a place to contact you for more information.
3. Your traffic is low.
One of the reasons people aren't coming to your website could be that they can't find it!
A website refresh can help change that. During your refresh, make sure you're optimizing your content for the keywords that people are looking searching for on Google or any other search engine.
4. Your website has errors.
If your website has broken links, fix it ASAP. Not only does Google hate that, but so do your visitors. There's nothing more frustrating than visiting a website to find that it doesn't work.
We know this can be a frustrating endevor, so if you're not sure how to tackle this, give us a call.
5. Your website doesn't look good on different screen sizes.
Over half of web traffic is on mobile nowadays. If you have to turn your phone sideways to see the full page, it's time for a refresh.
A website should be "responsive," which means that the design adapts to different screen sizes, including phones, tablets, laptops, and oversized screens. This is a little more work than a "quick update," but it pays off in the end.
If you're not sure if your website should get a complete overhaul or a refresh, contact us! Our team of website gurus can review your website, and give you actionable next steps so it can be the best it can be.