Fresh Produce Blogs We Love

bloglove_post.pngBlogging not only helps drive traffic to your website, but also lets you connect with your customers and consumers on a more personal level. Whether you are trying to reach and influence a customer audience or a consumer audience, blogging provides irrefutable benefits. If you’re trying to reach consumers, consider that 81% of U.S. online consumers trust information and advice from blogs and 61% of U.S. online consumers have made a purchase based on recommendations from a blog. And if you want to look as if from your customers’ perspective, consider that companies that do moderate blog posting between 1-2 times per month have 67% more sales opportunities than companies that do not blog. Here are some examples of fresh produce companies that blog on a regular basis:

sunset.pngSUNSET® Produce: Inspired by Life Blog

A simple, white layout with vibrant colors focused on the actual posts, Sunset’s blog pops out of your computer screen. A big plus to the “Inspired by Life” blog is that posts are easy for consumers to incorporate into daily life. One great aspect of the content on the Inspired by Life Blog is that it is very conversational and personal. You feel like you are reading a person’s lifestyle blog, not a brand. This helps you relate with the brand in a more human way, which is instantly a deeper connection.

Tip: Blog about topics that your audience will want to actually use or apply to their lives. Sunset’s blog does just that in all the right ways.

calgiant.pngCalifornia Giant Berry Farms: The Buzz Blog

“The Buzz Blog” is beautifully made with the best inspiration in terms of photography. The crisp and vibrant colors of photos of recipes will definitely catch your eye and make you want to read more. Another unique section in this blog is their “Giving Back” category, which features events and fundraisers that the company participates in, giving local consumers the opportunity to give back as well! This shows off the philanthropic arm of California Giant, which is a great way to humanize yourself as a brand.

Tip: Even if you have national distribution, a blog can be a great hub for a localization marketing strategy to better reach consumers who care about locally grown!

calavo.pngCalifornia Avocados: The Scoop Blog

If you are looking for an example of a blog that is rich in content, this is one to be inspired by. With 6 different categories, from Recipes and Cooking Tips to In the Groves, “The Scoop Blog” covers everything you would want to know about avocados and how to integrate them into your daily life.

Tip: The more content available to your audience, the more likely that they will trust you as a product and as a company, which California Avocados does very well.

manns.pngMann Packing: Mann, That’s Easy! Blog

Mann Packing is a great example for how fresh produce companies can reach their customers with a blog, and in this case Mann chose to focus on the niche audience of food service providers. Called “Mann, That’s Easy!,” this blog does a great job of specifying content to exactly what the audience, is looking for.

Tip: Consider selecting a niche audience and creating a blog filled with micro-content that can make your blog truly unique from anything else on the web.

IFCO: The RPC Resource Blog

ifco.jpgAnother example how B2B blogging can be done in the industry, IFCO has created the ultimate resource for those who work directly in the fresh produce supply chain, from the grower to the retailer. B2B blogs are a great way to set yourself apart from the competition by putting your company’s thought leadership on display, which is exactly what the RPC Resource blog does.

Tip: Leverage the insights from your sales team to understand what your customers need help with. This will help to craft winning content for a B2B blog.  

The Core: Marketing Blog

2012_theCore_Logo_CMYK_Gray.gifOops! This is clearly a shameless shout out, but we have been blogging for 8 years now and we are proud of it! Our commitment to this blog has been a significant contributor to our company’s growth through the years. We aim to share information that can inspire and help fresh produce marketers, whether that means doing business with DMA Solutions or not! We simply want to elevate fresh produce marketing as a whole so that more people are inspired to choose fresh fruits and vegetables.

Tip: By using your blog to educate your target audience, your blog becomes a sales tool that will serve as a go-to place where prospects and customers come to find answers related to the products you grow and sell.

By 2020, your customers will manage 85% of their business relationships without talking to a human. Blogging is one way that savvy marketers will continue to create a bond between their company’s brand and their customers and consumers in the digital age. Through blogging, your brand’s voice will shine through and create a trusting relationship for years to come.