As we near the end of 2020 (thank goodness), brands are working to determine and finalize their new year budget. While travel and in-person events are still uncertain for next year, we know that digital marketing is more important now than ever to not only reach consumers, but also B2B customers within the industry. It is crucial to be flexible and willing to adjust budgets especially during this time in order to continue to move business forward.
''If you are marketing from a fairly static annual budget, you’re viewing marketing as an expense. Good marketers realize that it is an investment.'' - Seth Godin
During today’s Marketing Matters webinar, we offered fresh produce marketers some key points to consider in order to effectively maximize their 2021 budgets and really make an impact in the year ahead.
Though 2020 has brought a lot of uncertainty, we know that the ability to be nimble and adjust where you're spending money is absolutely key. With plans and strategy in place, you can forget the guessing games and feel confident in your ability to move forward despite the circumstances.
Click the below to access the deck from today's webinar to help you maximize your 2021 marketing budget with a smarter strategic approach.
Want more marketing inspiration? Check out our future webinar line-up and register soon to stay in touch with topical updates.